I cannot explain how important this is. Fifth Harmony has literally faced every hurdle possible for an artist to reach success. Firstly, they’re a girlband, which makes it a million times harder than being a boyband because they aren’t liked just for being ‘hot boys’ like many boybands are. Secondly, just being talented singers apparently isn’t enough if you are a group of girls. You have to be pretty, fashionable, know how dance well, and even then it is STILL hard to achieve anything in the music industry. Thirdly, ALL of Fifth Harmony are women of color, unlike the largely white boybands that are popular at the moment. They have expressed their deep support for the Blacks Lives Matter campaign, even posing in pictures with the catchphrase and tweeting about it numerous times. For many children, this is first time they can relate to someone in a powerful role.
If this hasn’t convinced you to vote yet, I should add that Fifth Harmony is an avid supporter of the LGBT community, performing for LA pride, constantly proving their support on twitter and tumblr, and even dedicating a video to a transgender girl who happened to be their fan. On top of this, they are involved in many campaigns to protect animal rights, and they themselves started a #5HGirlsCan campaign in support of girl positivity. All five members self-identify as feminists, with band member Lauren Jauregui relating in a HuffPost interview that “A huge part of [feminism], I think, is the coming together of women… [It’s] supporting each other and not breaking each other down, and kind of sending out that message and making sure women know that doing this together is going to be so much more effective than trying to tear each other down.“
This isn’t just about Worth It being the song of the summer, it’s about bringing awareness to these amazing five individuals who are going to change to world in a positive way. Currently, they are losing to boyband 5 Seconds of Summer because of a voting limit set by MTV. If you care about the future and about any of the issues PLEASE vote for Fifth Harmony by using the #WorthItVMA hashtag on twitter. You can do up to 12x a day and it would make the world of a difference not only to these 5 girls, but for a whole generation.