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Podcast Intro Script Template & Tips to Open With a Bang- The Podcast Host
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The twenty-fifth article Sydney gave me is all about writing intros and outros.
The article makes a great first point- every episode will be some listener's first. Not everyone goes back to the very first episode, some listen to just the trailer or the most recent one because that's generally the first one that's highlighted by their listening app of choice.
Those new listeners will have absolutely no loyalty to you in a great majority of cases, and so you must make it clear to them a few things: what your show is about, the tone of your show, and why they should listen.
There aren't any rigid rules for intros, but there are helpful tips. Things like your name, the name of the show, who the podcast is for, and the overall theme. By 'theme,' the article means what the podcast is about, the problem(s) you're solving, and how the podcast is conducted (solo or interviews with guests for example).
The problem your podcast is solving can be hard to pin down, but you aren't beholden to one singular problem, just a broad one. The article gives its own podcast, Podcraft, as an example. It's a podcast that helps people start their own podcast. Every episode deals with a different question about that topic, from microphones and equipment to how to monetize.
The article also provides a template for an intro: “Hello and welcome to the [blank] podcast; this is the show for [blank], all about [blank], and on this episode, have you ever struggled with [blank]? well, that’s exactly what we’re going to help you with on this week’s show, where you’ll learn how to [blank].”
Now, that may seem to be more geared towards an educational podcast, but you can tweak it to serve your podcast better.
The article also mentions something called a 'cold open,' which means that you drop the listener into the most interesting part of the conversation before you intro the show. Here's a more in-depth article about that technique.
Intros aren't the only thing covered in this article- outros are, too. Think of them together as bookends- they bracket your show and help make it seem more complete. Outros ease the listener out of the episode and intrigues them for the next one.
Thank your listener here! They spent some of their precious time with you, and you should show your appreciation. There's also a theory that suggests that the high point of the content isn't the only thing listeners remember- they also remember the end of it. As a side note from me, that reminded me of TV shows- how many have had really unsatisfying season or even season endings, something that ruins any rewatch? You do not want that for your podcast.
You can also add a call to action here- if your listener stuck around, that means they enjoyed the content. Asking for a follow for the podcast or on social media isn't a big ask for them, and they might do it.
Both intros and outros should be thirty seconds or less each, according to this article. That makes sense to me- if you drag it out, you'll just encourage listeners to skip forward.
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Pillars to Podcasting Success
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The twenty-fourth article Sydney gave me is by The Podcast Host. This article is all about independent podcasters and some testimonials that help encourage them.
The article opens with a very heartfelt 'letter to the indies' that encourages and defines the spirit of indie podcasters.
Then the article goes into the 'Ten Pillars of Indie Podcasting.' These pillars are backed by real independent podcasters- 1,200 of them, with combined decades of experience.
Pillar One- Indies play the long game
There is no such thing as an 'overnight success,' and those cases that seem to be ones are years in the making.
The article then provides helpful graphs about how many indie podcasters think playing the long game is the most important (35% of them, which is number one in the various categories).
But the article also points out that this process doesn't mean that you don't have fun until you start to be successful- you can pace yourself.
Pillar Two- Indies are driven by their purpose
This is the 'why' that so many guides I've looked at have stressed. The 'why' will drive the independent podcaster through rough spots, and help them keep motivated.
Pillar Three- Indies streamline their workflow
Work smarter, not harder. It's not about who's the flashiest or who spends the most money- it's doing basic tasks differently or well.
Pillar Four- Indies experiment and adapt
Formats are a prime example of this. Solo shows can morph into co hosted or interview ones.
Pillar Five- Indies learn from listeners
This is a conversation, not a lecture. The audience is just as important as the podcaster. Your favorite podcasters want to hear from you, the audience! Unfortunately, there are few ways for them to hear you because nothing is centralized.
Pillar Six- Indies own their content and monetize on their own terms
This is what make indies independent. They aren't held to some company, they are by themselves. They get to choose how they monetize, if they do at all.
Pillar Seven- Indies value individuality and applaud sincerity
The fact that there are so many different podcasts, with that many hosts, formats, genres, and lengths, means that data is all over the map. While this can be frustrating for number crunchers, this also gives freedom- there is no one path, just the one you take.
Pillar Eight- Indies use their passion to overcome challenges and defy the odds
Imposter syndrome is prevalent among prospective and new podcasters, and this article admits that. There will always be someone with more resources and experience than you, but that doesn't mean you shouldn't try. You are the only one who's lived your life, and you'll bring a new perspective to the podcasting world.
As long as you have a deep 'why,' you'll be able to start.
Pillar Nine- Indies change the way their listeners see the world
The article puts this particular aspect of podcasting in a very interesting way- "Each word a podcaster speaks in our ear colours another tiny pixel on our own lens of reality." The message you bring to the world matters, and it will impact every listener. Who knows, you might just make the listener's world a better place.
Pillar Ten- Indies put purpose and passion ahead of fame and fortune
Obviously, this doesn't apply to every single indie podcaster, but for most of them I imagine. You, by virtue of being independent, will not have a major corporation or really anyone with a massive amount of money backing you. If you go into this thinking that you'll be rich and famous, you are going to disappointed 99.99% of the time. Unless you already have a wide audience on your own, you will start small. Just take those first few steps.
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How to Start a Podcast? Everything You Need To Know
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The twenty-third article Sydney gave me is one by the Nashville Film Institute.
1) Plan
The article lumps in goals, theme, and name here. Possible goals to set include:
Create brand awareness
Promote audience engagement
Share knowledge
Whatever your goals are, your podcast will be built to meet them.
The theme is what most of the other articles I've looked at call a topic. The same basic guidelines apply- enthusiasm is necessary to carry you through however many episodes you plan to run.
As far as the name, make sure it's unique and in line with your topic or brand.
2. Format
The article lists several popular podcast forms, including what they call 'conversational' podcasts, which include interviews; scripted nonfiction; scripted fiction AKA audio dramas; educational; and news.
3. Podcast host
Are you going to run it all by your lonesome? Will you have cohosts? Will you conduct interviews?
Duration and frequency are also under this banner. The answer remains the same as it did in other articles- it depends on your topic and how you choose to run your podcast.
Gear is also here, including a further reading article.
Software is covered as well, including a handy chart that details advantages of a few.
Scripting is here, too. Scripting an episode can help you decide your format, if you choose to do it.
Then hit record! After recording, edit.
Art is also touched on, as is podcast hosting. They both are mostly covered by videos.
The article has several videos throughout the text that I'll let you click through to watch.
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How to Start a Podcast (and Make Money) The Ultimate Guide to Starting a Podcast on the Side in 2024 - Ryan Robinson
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The twenty-second article Sydney gave me is by a blogger.
1. Choose a topic
Passion and the ability to talk about it not only extensively but long term is key here.
You should also pick a niche within that topic, to better focus your podcast. A more focused podcast makes it easier to promote.
Also keep in mind what you can bring to the table- what can you do differently than other podcasts with the same topic/in the same niche?
Keep in mind your audience. This links to your topic and niche. Who do you want to listen to your podcast?
What is your overall goal for the podcast? Are you creating this for fun with friends, or to educate, or to entertain?
2. Naming
The name of a podcast does some heavy lifting. Try to get it right, or at least close to it, for your podcast in the beginning. You can always change it later, but don't go for a placeholder name.
Make sure the name isn't taken.
Keep the name relatively short so it isn't cut off in the directory.
Don't keyword stuff- it could lead to it being marked as spam.
3. Equipment
Computer
Microphone: condenser vs dynamic and USB vs XLR are listed here
Boom arm/stand to keep the microphone still
Shock mount to avoid noise if you bump the stand/boom arm
Pop filter to avoid harsh sounds like 'p's and 'b's.
USB cord, even if you chose an XLR microphone
Mixer, if you chose an XLR microphone
4. Software
A way to record and edit your podcast is essential. Some options with links are mentioned, so you should head over and take a look so that the blogger can get the credit for the click throughs.
5. Copyright and trademarking
This is legal stuff, and while neither I or the blogger are lawyers, you should probably at least think about that.
6. Format
Interview
Solo
Host and panel
Co-host
Scripted non fiction (journalism)
Scripted fiction (AKA an audio drama)
They each have examples listed below the format, so you can go check them out and see what you like and don't like.
7. Record your first episode
This article recommends not worrying about your no-doubt high expectations, using an outline, and making sure everything you need is within easy reach.
8. Edit
This is a variable process that will differ show to show, so it's best to just try it out and experiment.
9. Schedule
The article recommends recording and editing a few episodes to keep ahead. This way, when you do pick a schedule, you have a bit of a buffer.
10. Hosting site
The article mentions quite a few, so you can choose which one is best for you and your show.
11. Artwork and description
This article puts artwork very nicely: "Their first impression won’t be what they hear: it’ll be what they see." Meaning, the art will be the first thing the potential listener will judge, before they even consider listening.
The description is similar- the potential listener will read that before listening, to see if it sounds like something they'll enjoy. So make it informative and still intriguing. This is the place for keywords, but keep them natural in sentences.
12. Get listeners
The first thing to do is make sure the content is something people will listen to- think about why people should listen, and what they want to hear.
You can also be a guest on podcasts within your topic and niche. Make sure your audience would mesh with theirs, and ask nicely! It doesn't hurt to ask- the worst thing they can say is 'no.'
Trailer swap/shoutout trades- this is simpler than being a guest. If you're nervous about being a guest, offer to send them a short trailer about your show and you'll play their show's short trailer. Or ask if they'd be willing to mention your podcast by name as long as you do the same.
Social media- share episodes, sneak peeks, you name it. Use your existing social media if you want, but also grab handles specifically for your show.
13. Monetize
If you're planning to run this long-term, it's a good idea to get some money back doing it. It makes it more worth your while. Sponsorships, ads, affiliating yourself, and consulting are listed in this article.
As an aside from me, if you've read the previous recaps I've done, you also know that selling merchandise and subscriptions are also options.
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The twenty-first article Sydney gave me is from Adam Enfroy, a blogger.
1. Define your audience
Adam points out that no endeavor, podcast or otherwise, can appeal to everyone. A side comment from me: So many articles I've read so far have said that it's actually bad to try to appeal to everyone, because then you end up being too generic. People like niche. He also links an article about how to start a podcast with no audience.
2. Think about what you can offer
Providing value is the first thing you should do. Everyone who tunes in does so for themselves, not for you. Then you have to provide that value in an entertaining and grabbing way- if you just read statistics about say, sports, people will turn it off pretty quickly I imagine.
3. Naming
The same camps are covered here- descriptive, personal/brand name, and creative. Then it covers a few tips, like to make it short and easy to remember.
4. Determine length of episodes
Try to shoot for a time frame. But don't try to nail it to the second, be flexible. There are so many podcasts, and they all have different run times. There are listeners who like short podcasts, and there are some who like super long ones. Just try to make your podcast interesting and engaging, and don't try to find 'the perfect length' or fit 'the average commute time' or whatever.
5. Release schedule
Just like there are listeners who prefer different lengths, there are listeners who prefer release schedules. Some like daily, weekly, monthly, bi monthly, and yearly. Just be consistent with your schedule, and you'll build momentum.
6. Format
Just like scheduling is key, people like knowing what they can expect. If you pick an interview show, don't do solos every other show. If you're a solo, don't interview every other show. Once in a blue moon is fine, just don't confuse people.
7. Decide on guests/co hosts
You don't have to have them, solo shows are just as appealing to some people. But if you do, choose them wisely. Scheduling conflicts will come up, so you'll have to deal with that.
8. Software and equipment
Here's an article with seven things you need to start. But the point of this article is to make the audio quality because no matter how good your topic is, it doesn't make a difference if people can't understand it.
9. Scripting
This is an article more about writing podcast episodes. But the main points of this article are: make it sound natural, keep yourself from going too long, be flexible about the points, and improvise when you're comfortable.
10. Learn to speak into a microphone
There are a few tips here: slow down, pause for effect, keep your volume consistent, be positive, and pay attention to your tone.
11. Music
Not strictly necessary, but a good finalizing touch. The best points for music are intermissions, intros, and outros. Be careful about what music you choose- royalty free if you don't pay, non-copyrighted if you do.
12. Art
This is one of the first things people see about your podcast, so make sure it looks good. There are a few tips here: make it to specifications, make your point, don't put too many words in, choose fonts wisely, and no podcast imagery (things like microphones or headphones). There are a few sites you can go to for finding art or making your own, Fiverr and Canva (respectively).
13. Hosting site
There are tons out there, so do your research and choose one.
14. Market
Podcasts depend on audiences. So you want to make sure yours keeps expanding. So you can: ask for reviews, publish on multiple platforms, reward/incentivize listeners (if you have the money), be consistent, and start an email list.
15. Monetization
Sponsorships, affiliate marketing, and your own merchandise/services are covered here.
Vital points
Make sure to do thorough research
Have a plan
Promote
Invest in quality equipment
Reach out to guests if you want
Have a consistent release schedule
Stay organized
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How to start a podcast: A step-by-step beginner’s guide - Descript
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The twentieth article Sydney gave me is from descript, which is a site that automatically transcribes your audio for you and you can edit it via the transcription. It lists twelve steps.
1. Choose a topic
They linked a helpful list to get your mind going. The topics are broad enough that you'll find something that you like. But the main article points out that when you further refine your topic, the better chance you'll find an audience (other articles have called this a niche).
2. Research your audience
This involves asking questions, both to yourself and others. Self questions include 'who am I making this podcast for?' and 'can I tap into an existing audience with this topic?'
3. Choose a format
They link eight with explanations in this article. Play to your strengths here. But if none of the eight or any other format you can find seems to work best, then make your own. Aside from me: Feel free to Frankenstein. Bonus if you cackle maniacally 'it's alive!'
4. Name
An article with sixty ideas and a way to make your own is here. But you should ask questions of yourself to get your mind working- think about your topic and what tone would suit it best, along with if it's too constricting where you won't be able to branch out later on.
5. Description
More questions incoming. What's the core idea? Infuse personality (not a question, but important). How can I hook people immediately? And, if at all possible, how can I mention my audience?
6. Art and music
This is a more in-depth guide to the art. It offers the options of royalty free music and, if you have a bit of a budget, hiring a composer to create a custom theme tune or perusing their library and buying one already made.
7. Equipment
Microphone, headphones, pop filter are essential here.
8. Choose a hosting site
The article provides some options in this article.
9. Script
A more specific guide is here, but they offer a bare-bones outline of an interview podcast: introduction to podcast, introduce guest, any sponsored ad, a way to get back into the podcast, main point of episode, outro, and call to action.
10. Record
This is an article about what you need to record quality audio.
11. Edit
Software options are mentioned here, but this article advises to keep the audio natural-sounding. It also goes over some points of what to look for in editing software, such as the ability to split into tracks and exporting different file types.
12. Promote
This is how you get people to listen. Make it easy- no hoops. The article recommends building a website, teasing the launch, using your existing social media, and having any guests promote to their audience.
The article then lists benefits of starting a podcast, from attracting customers to your business to building community.
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How to start a podcast: a beginner’s guide to podcasting - music radar
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The nineteenth article Sydney gave me is by music radar, which seems to be really into the audio world.
Topic
Having a clear idea of what you're going to be talking about, plus passion and knowledge behind it, is the key.
Creative elements
AKA music and cover art. Keep your topic and mood in mind.
Finer details
Planning each episode is under this heading, and the article suggests bullet points.
Episode length is also here, and the article admits that every topic will be different- some topics can be covered in twenty minutes, some take longer.
Pacing your speech is also covered here. Make sure you're easily understood.
Guests add variety to your show. Whether they're interviewees or co-hosts, more people in one recording often adds more interest.
Equipment
Microphones, microphone screens, mixers, software, and headphones are covered here, all with links.
Hosting site
Directories need an RSS feed to distribute your podcast, and a hosting site provides an RSS feed. Both paid and free hosting sites are linked in the article.
Recording
First, set yourself up in your recording space. Have all the equipment you need plugged in and turned on.
Set up the software, including making sure the microphone you'll be using is the one it's pulling audio from. You don't want to have the software record from the built-in microphone when you have a nice one you bought ready.
An aside from me: once that's done, you can record a test. This is to make sure everything runs how you want it, so you don't spend an hour talking just to realize some setting was on when it shouldn't have been.
Once the test is done, record the episode.
Editing
This will differ for every show, but the gist is to cut what you don't want and make what you do want sound even better.
Export
Use your editing software and have it make the type of file specified for uploading to your hosting site and upload.
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How to Start a Podcast: 101 and everything you need to know to make it successful - profile tree
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The eighteenth article Sydney gave me is from profile tree, which is about marketing and web design.
First it goes over why and benefits. For the why it mentions entering the entertainment industry without having to wait for a company to back you up, and how it's easier to express your thoughts because you have time to fully discuss them.
Next up is benefits. You can connect with a lot of people interested in your topic, promote yourself, share your knowledge, and more.
Naming
The three camps- branded, descriptive, and creative- are covered here, along with examples of each.
Topic
It starts with something they call 'entertainment podcasts' and describe them as ones with interesting discussions and fun activities. This is a broad category, so most podcasts would probably fall under this one.
Then there are business podcasts, which are focused on interviews, tips, and stories all about how to start or run a business.
News podcasts cover current events.
An aside from me: if your podcast doesn't fit neatly into one of these, that's fine! You can create your own topic if you want.
Equipment
The article talks a bit about video podcasting, including lighting and cameras.
For all podcasts, a microphone is a necessary item. They also suggest a stand for it.
Then there's software, for recording and editing.
The article also recommends some soundproofing.
Intros
Music and a summary are both options, and you can combine them if you want, or make your own that isn't covered in this article.
Script
Bullet points are suggested here. Word for word is advised against, but in this aside you can use one if you're really nervous.
Promoting
Clips, social media, and guests are all mentioned here. It also suggests posting regularly and varying your platforms.
Monetization
Sponsors, ads, merchandise, and subscriptions are options.
General tips
Get used to doing it. People can sense awkwardness, so try to get as comfortable as possible. It'll get easier if you keep at it.
Have faith in yourself. It might seem slow going, but if you keep at it then the right people will find you.
Remember that you've got this.
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How to Start a Podcast: Beginner’s Guide to Getting Started - Social Pilot
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The seventeenth article Sydney gave me is by Social Pilot, which seems to be a catch all for people who use social media to promote businesses.
Planning Stage
Choose a topic
The article recommends to think if you can talk about the episode happily for over a hundred episodes, and if you'll still be excited in six months or a year.
2. Name
It should relate to your topic and make people click on it.
3. Format
Interview? Solo? Co-hosted? One will suit your show better in the beginning, but you're welcome to change it down the line.
4. Title episodes
You should sum up the main point of the episode here, while at the same time encouraging newcomers to listen.
5. Release schedule and length of episodes
Consistency to your schedule is key- you want to let people depend on your podcast so they can incorporate yours into their routine. In the beginning even more so because you'll have to make some kind of schedule to do everything you have to get done before the episode comes out.
And for the length, have a goal to shoot for without obsessing over it to the second.
6. Art
Keep in mind that this will most likely be the most eye-grabbing thing about your podcast. Your name is just words on a screen, the art will be colored.
7. Intro, outro, music
These are optional, but it tends to elevate your show a bit.
8. Scripts
Word for word, bulleted, or just a written plan will all do. Your show needs to be planned at least a little so it can succeed.
9. Equipment and software
A microphone is necessary, as well as something to record your voice and allow you to edit it later. The article has a few options, so you can check them out.
10. Record
Your plan for the episode will help with this part. Just take a deep breath and talk. If you make a mistake, pause for a few seconds and do the sentence over.
11. Hosting site
You need an RSS feed to submit to directories, so this is where your hosting site comes in. You upload the final audio file to your hosting site, and after you hook it up to directories after your first episode, the directories automatically publish as you upload.
12. Promote
This article recommends a website. This lays out more steps for promotion.
13. Monetization
Sponsorship, affiliates, merchandise, and subscription tiers go under this umbrella.
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How to Start a Podcast Guide for 2024: Launch, Attract 100 Listeners & Cover Costs - No Jargon! - Captivate FM
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The sixteenth article Sydney gave me is by captivate FM, which is a website that helps podcasters start and grow.
This article is extensive- there are five phases. This is going to be a long post, so buckle up.
Phase 1- Planning
1. Find your why
Once you have your why, you'll be able to figure out what you can bring to the podcasting world.
Write down your goals and set mile markers along the way to track progress towards them.
2. Topic
Choose one you're passionate about, one that excites you.
Don't feel pressured to be an absolute expert on the topic you choose- as long as you go into each episode with good research and a plan, you'll be ok.
Once you have a topic in mind, look into podcasts already in that area. What can you do differently? What will make your podcast stand out and make listeners choose yours over the however many other podcasts on the topic?
3. Name
Use research you conduct to find out keywords people are searching for that are relevant to your topic
Get creative
Descriptive name
Use your own brand if it's recognizable
Make sure it's not taken
Keep it short
Don't shove a list of keywords in. Weave them in naturally, and only keep a couple for the title. The rest can go in the description.
4. Avatar and XYZ statement
Create an avatar of your ideal listener
'I will do X for Y so Z can happen.'
Your 'Y' part will always be your listener avatar.
So the sentence will go something like 'I will do [podcast topic] for [listener] so that [listener experience].
Phase 2- Designing
5. Format
Solo, cohosted, interview are all formats of podcasts.
6. Design your flow
AKA create segments within your episode.
7. Calls to action
Anything you ask a listener to do, such as review or tell a friend, is a CTA. Decide on one or two to start with.
8. Script
This article includes examples and templates of scripts for you to use and take inspiration from.
9. Art
Keep it simple. As my old English teacher would say- KISS the work. Keep it simple, silly. The logo will be small most of the time, and you still want it to be legible and clear.
Make it relevant to the podcast.
Be bold about choices, based on what you've seen from other podcast artworks.
Don't fall back on stereotypical and overused imagery, like microphones and/or headphones.
Use your face if you're comfortable.
Remember it's not set in stone. You can always change it down the line.
There are also resources in this section to do the art yourself or outsource it, but I'll let you click through in case the author receives a commission.
10. Music
Jingles work for a reason. If you can get someone to recognize your podcast from the music alone, that's perfect.
Keep the music short. The listener wants to listen to a podcast, not a song.
There are some resources on where to find music here, and again you can find those on your own.
11. Categories and description
The description is how to draw people in, intrigue them, make them want to click and listen.
Categories are how people search through podcasts to find one to listen to. Make sure the primary category really describes the show because sometimes the two secondary categories aren't used in the algorithm.
12. Schedule and length
There's no magic answer- just think about your audience and how they might react to certain lengths, plus take into account your own time and how much you can handle.
13. Pick a launch date
Having a fixed end goal is the best way to get yourself to do this without procrastinating any more than you already have.
Phase 3- Recording
14. Microphone
It is necessary. Get one within your budget with good reviews, you can always scale up.
15. Headphones
For both recording and editing, to make sure everything is sounding good.
16. Record
This article goes over some general tips
Otherwise, the main article just talks about some differences in equipment and software if you're going solo or cohosting.
17. Editing
This goes over general tips for beginners
The main article seems to take a pretty minimalist approach- remove silences and re-takes, add music, and that's it.
The article also goes over the technical stuff related to exporting the audio file.
18. Understanding podcast hosting, RSS feeds, and directories
All I need to know is that podcasters need a hosting site to give them an RSS feed, then they can submit to directories and get heard.
Phase 4- Building
19. Trailers
This article gives you a guide on how to make one, but there are basics covered here.
Who are you and why should the listener listen to you?
What can the listener expect from the show?
How can the listener listen?
20. Choose a hosting site
Different ones will have different features, so do your research into which one will work best for you.
21. Record
Don't worry about mistakes- they can be edited out.
When you make a mistake, stop for a few seconds, then start the sentence over. You'll be able to see the silence in the wave form later.
If you wrote a script, you already know what you're going to say.
You can record in batches, which means record multiple episodes in a row.
Just because the final episode is a set time, that doesn't mean recording it will take that same amount of time. It will take you significantly longer with breaks, mistakes, and re-takes. Don't stress about it.
22. Website
Think of it as a central hub for your podcast, or a home.
You can use a website to further search engine optimization for discoverability.
It allows you to control how you show off your podcast and brand.
It also lets you build an archive of episodes, so listeners can find the earlier ones.
You'll be able to build a community around your show.
23. Social media
You don't have to worry about posting to every single social media site ever, but you should lock down the handles and usernames.
Phase 5- Launching
24. Uploading and publishing
Use your podcast host to do both.
If you choose Captivate, they have a whole instructional video of how to do this step.
25. Submit to directories
Your podcast will have generated the RSS feed you need, so you just need to plug the feed into the appropriate field.
Sometimes, your host will have a one click submission, which means you just have to click the 'submit' button and you've done it! It takes time for the directories to accept the podcast, so now you just wait. Up to a week for Apple Podcasts, specifically.
Once you've submitted to the directories, the RSS feed does the work and you won't have to do it again. The directories will just automatically get your episodes as you upload without you having to do any further steps.
26. Plan the launch
The article recommends a launch week, not day. This will give you enough time to build more excitement for your podcast. There are a few things they recommend:
Research and join three to five relevant groups or boards where your audience gathers.
Set up a podchaser profile and claim your podcast. Podchaser is like the IMDB of podcasts, so listeners can leave reviews.
Create a graphic that teaches people how to leave a review.
Get in touch with seven podcasts in your niche and ask to swap trailers. You promote theirs on yours, and they'll promote yours on theirs.
Record and release a teaser episode. Shout out listeners who left reviews, ask for feedback, thank everyone who helped you along the way, and provide listeners with a view of what's coming up.
27. Celebrate!
You've worked hard on this project, and you've finally launched. That's a huge milestone. People all over the world can now listen to you talk about your topic.
Now you can think about your growing community, develop your skills, and think about your goals.
Bonus phase- after launch
28. How to keep motivated
There's a video under this, too.
Most podcasters don't make it past ten episodes because they don't see the results they expected. You have to push through and keep going.
When a celebrity launches a podcast, it's an instant hit with tons of downloads. This is because they're already famous. Don't compare yourself to them.
Podcasters sometimes feel like no one's listening, but people are. You started a podcast because you have something important to say, so keep saying it.
Podcasting is a slow industry for non-celebrities. You have to work on bettering your skills and growing your community.
Ignore the perfectionist in your head. Nothing will ever be perfect, so stop fiddling with episodes. Stick to your release schedule you set for yourself.
Having a goal in mind helps at this point. Making your own mile markers to track your progress helps a lot, too. Make sure to celebrate victories, however small you may deem them to be.
29. Understand the data
Many beginner podcasters look at the early data and expect to see numbers in the hundreds and get discouraged when that isn't the case.
Captivate advertises that they show their users data points, including unique listeners, download averages over time, listener behavior, downloads per episode, and demographic data.
You might wonder what's a 'good' number for each of these. The truth is success is so subjective that your idea of good won't be anyone else's idea of good.
Look at your listeners and cultivate a relationship with them. Ask them to leave kind reviews and spread the word.
Celebrate any upward trend, no matter how slight.
30. How to reach one hundred listeners
Market, market, market.
Share with your core group of friends and family, they'll listen and share it with people they know that will appreciate the show.
The article also recommends treating each episode with a week of publicity. The day before you release the episode, they recommend posting short clips to tease content on your socials. On release day, create other content to share on social media. The rest of the week, use what you already created and keep posting about the episode.
Try for two to three posts per social media site, every day for the week. This might feel like too much, but social media goes so fast that things get buried. Just keep the episode in your followers' minds.
This routine will build habits and confidence, and then once the routine is set you can research more advanced ways to get more ears on your podcast.
31. Monetizing
Podcasting takes time, but you most likely invested some money into it, too, plus the upkeep if you have a paid hosting account.
Captivate offers subscriptions and tipping, but you can use other sites for the same things (patreon and ko fi come to mind).
You shouldn't feel guilty about trying to make your money back- you put a lot of time and energy into this, and some of your listeners will certainly want to help out if they can.
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How To Start a Podcast (Complete Step-by-Step Process)- Upwork
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The fifteenth article Sydney gave me is one by upwork.
The first step, as it has been with many of these articles, is to find your niche.
The article puts it really nicely- the listener gives you their attention, and you should make it worth their while so they keep tuning back in. Passion should drive the podcast, so make sure to choose a topic you enjoy. Expertise, unique perspective, adding value to the topic, possibility for guests if you choose to have any, monetization, and audience goal all come into play, but passion first and foremost.
Research on other podcasts is key here- you'll learn what people are talking about, how they're doing it, what they bring to the table, etc. This will help you decide how to can put your own spin on it. Make sure to ask yourself questions like: how big is the community? What do you personally like/dislike about the other podcasts? How do the hosts promote it? And, most importantly, how can you do better? Now, this may be worded like 'competitive' research, but to me it's all about expanding the community. So don't think about it being you versus them. You're entering a community with shared interests, and you should treat it almost like you're joining a club for that interest- don't bash the people that already are there.
2. Research your audience
This can be as specific as this article recommends, but it doesn't necessarily have to be. In my opinion, going into the community with an open mind and open arms will go a long way.
The article does suggest looking into demographics and something called 'psychographics,' which is focused on individual traits. This helps you know your audience so that you can better provide whatever you're providing. The article recommends looking at surveys and taking a close look at what the demographics break down into, interviewing people you think may be interested to get input, and diving into social media and the channels that pertain to your topic.
3. Start thinking about monetization early
As I've said before, it's not a bad thing to think about monetization, but just don't let it consume you until that's all that's driving the podcast.
Setting long-term goals and mile markers you can measure the progress with is a good idea for any endeavor, and podcasting is no different.
Key Performance Indicators (KPIs) are crucial in this step. The article recommends they be specific, measurable, attainable, relevant, and time-bound. If you make a KPI that follows those criteria, tracking the growth of your podcast is easy. The article lists a few possible KPIs for your podcast- number of listens/subscribers, time spent listening to each episode, how the audience spreads the word, and how much it takes to produce the podcast.
As far as actually monetizing, ads, subscription tiers, sponsorships, and merchandise are all ways to make money from your podcast.
4. Name your podcast
Make sure it's easy to understand, spell and pronounce
Optimize it for search
Make sure it's memorable
Relate it back to an existing brand if there is one
Make sure it'll last a while- no trend chasing
It's unique to your show
5. Prioritize brand assets
This is a fancy term for art, a website, and anything else that you want to be cohesive.
6. Format and Tone
Choose a format (solo, cohosted, interview, etc.) to start with. If you want, script your podcast. The pros of that are:
You have a clear plan for each episode
It keeps you from going on tangents
It can help with cleaner takes because there will be fewer mistakes.
The cons are:
They can sometimes sound unnatural if you're not used to reading scripts.
Script writing is a skill in and of itself, something you may not have yet.
Keep in mind not just the information you're presenting, but how you're doing it. The tone of your voice, how you react with the other people recording with you, and the words you choose all have an effect on how you come across to your audience.
7. Music
Music can really help set the mood you want for your podcast. Using music is a way to better separate any segments in your episode and emphasize your points if you do it right.
8. Episode length
It's normal for episodes to vary slightly in length, but keeping it fairly consistent helps let your listener know what to expect time commitment wise. A bunch of factors go into deciding what the length should be- the format, focus, how far you explored the topic, and what you personally can keep up with are all important.
9. Publishing schedule
A consistent schedule helps you build momentum and trust with listeners. The same factors from the length portion come into play.
10. Recording equipment
Essentials:
A microphone
A computer with the right software
a quiet place to record
This is my addition, but headphones should go in this category
11. Edit yourself or hire one
The article lists a few options for software, and also suggests hiring an editor if you're not confident doing it yourself.
12. Test
But whatever you do, don't say "Test, one two three." I'm kidding. Kind of. Use a short script, like your intro, when you test the equipment and software. That wasn't covered in the episode, I just thought I'd throw it in.
The article suggests finding a small test group if you can, then quizzing them about everything you have, from the name and artwork, to the style, to the topics, to the audio quality.
13. Podcasting host/submit to directories
Again, you need an RSS feed to submit to directories and get ears on your podcast. So find the host first, then submit through them.
14. Transcribe
Transcriptions make the podcast more accessible to more people, as well as make the episodes more search engine optimized.
15. Promote your podcast
Launch with multiple episodes so listeners can get an accurate feeling of the podcast.
Make and share audio clips on social media.
Take snappy lines from the episode and turn them into videos or images.
Partner with other podcasters in your niche.
Leverage your existing social media by creating a kind of 'kit' for any guests to use to promote the episode. Include all links, graphics, clips, etc. you'd want out there.
Share episodes in relevant groups online, like reddit and facebook. Here's my own advice: don't go in guns a-blazin'. Take time to get to know the community and naturally weave in that you run a podcast. Don't burst in yelling you have a podcast and how everyone should listen to it. Not cool.
Lean on friends and family to spread the word. They love you, they'll do it.
Put players on your website.
16. Review analytics
There are a few ways to measure success in podcasting.
Number of listeners/subscribers. Are they trending up or down? Are there times/episodes where they spike or plummet?
Episode performance. Do people listen all the way through? If they don't, when do they stop?
Behavior. When do listeners play your podcast? How do they tune in? Which episodes are they sharing?
17. Test, learn, grow, repeat
Keep tweaking your podcast as it grows, taking into account the data you're getting. Make time to survey your audience, maybe once a year, to see what they think.
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Learn How To Start a Podcast in 2024 in 11 Steps- Shopify
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The fourteenth article Sydney gave me is from Shopify. It lists eleven steps.
Podcast theme
You might recognize this advice as finding a topic, not a theme. Think about goals such as to get more business for your brand, why you want to start a podcast, who your audience is, and what makes your show unique.
2. Format
Interviews, news, scripted nonfiction, educational, and scripted fiction are all formats. There are so many more, so just do some thinking and research and find one that works for you. Podcast length and publishing frequency got lumped in under this step.
3. Create a brand
Don't panic. This is the same advice I've been collecting, just phrased differently.
For example, the guidelines for naming are to keep it short and interesting, keep it easy to spell and pronounce, make sure you like saying it out loud and not just in your head, and make sure it's not already taken.
Choose a category. Most podcast listeners go through the category that appeals to them to find a new podcast, so make sure you're in the right one.
Describe the episode. This is how most people according to a survey of 780 people will decide whether or not to listen to your show. Make it engaging, informative, and keep your audience in mind.
Art. Keep it focused on the art, not any words like the title or subtitle. Intrigue.
4. Equipment.
A microphone is a must, as are headphones and a computer. Nice-to-have options include a pop filter, a stand or boom arm for the microphone, and a shock mount.
5. Recording software.
The article mentions a few software options, both free and paid, so I'll let you decide.
6. Outline your first episode.
Start with the end. What do you want the listener to take away from the episode? Put in the hook for the beginning and any introductions for guests. Also include interview questions if applicable and other talking points.
7. Record
Find a space with little background noise.
Adjust any equipment and software you need to in order to start recording.
Record in high quality
Don't move your head too much- the distance between your mouth and the microphone will change the volume.
Test record.
Record thirty seconds of silence for natural background 'noise.'
8. Intro and outro
Introduce yourself and any applicable credentials.
Say what your podcast is about in a sentence or two.
Why they should listen. Keep the intro short- twenty to thirty seconds in total.
Outros should ease people out of the episode, thank the listener, and encourage them to do something called a call to action or CTA. Limit to one CTA per episode at first, and make them easy- like recommend the podcast to a friend.
9. Edit
Cut the fat, leaving the meat intact. Delete the fluff.
Keep the music softer than you think.
Remove silences.
Fade between tracks to prevent jarring the listener.
The rest of the tips didn't make any sense to me, but I'm sure if you put the steps into a search bar with your editing software and 'tutorial' you'll find out how to do it.
Use a noise reduction to reduce background noise.
Use a high pass filter to filter out certain frequencies.
Equalize your audio.
Add compression.
Use a de-esser.
Master the volume to around the level of other podcasts.
10. Decide on a podcast host
You need an RSS feed to submit to directories.
11. Market your podcast
The article linked this article, which is geared towards small businesses, but the tips seem like they could be tweaked to fit a podcast.
The article also mentioned making small snippets of audio to share on social media.
Show notes and search engine optimization are also recommended.
Use your guests' audience to help yours grow.
Guest on other podcasts.
Monetize
Sponsorships
Direct support, like donations or subscriptions.
Affiliations.
Merchandise.
Benefits to starting a podcast
You can reach a new market with your existing brand.
According to statistics from this site, 38% of Americans listened to podcasts within the month.
You don't need an existing audience to be successful- you can build one and make yourself into a reputable expert.
Podcasts are easily consumed while doing other things.
Most podcasts are free, to both create and listen to.
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How to Start a Podcast: Step-By-Step Guide- Castos
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The thirteenth article Sydney gave me is from Castos, which is a hosting site.
Castos lines out six steps to start a podcast.
Plan
Define goals. Why are you making this podcast?
Choose a topic. Castos suggests thinking about if you can talk about the topic you're considering for hours. Yes. Plural. If not, then it's not the topic for you. What makes your podcast different than similar ones? You also might want to consider future monetization if that's something you're after. The article I linked suggests twenty five broad topics to get you thinking (such as your trial and errors, and yourself narrating something).
Define your audience. Make a listener persona or avatar.
Choose a format. That article lists pros and cons of each, with examples of established podcasts.
Choose a name. That article goes over the camps of naming- yes, the descriptive, clever, and brand- and a few other things, like how saying the name out loud will help.
Choose who's going to conduct the podcast. If you're doing it solo, it's a no-brainer. But if you have a team, there will have to be a discussion.
Write a description. This article says that out of 780 people surveyed by the podcast host, most of them judged whether or not to listen to a podcast by their description. I included the first article because it has other useful stats. You should write it to be engaging to the human readers, and search engine optimized for the algorithm. If you get stuck, Castos helpfully provided three templates to chose from and tweak as you need.
Choose categories. Most people (from the podcast host data) find new podcasts via the search function in their app or site of choice. The categories are how your listeners will find you. One broad category and two sub categories are allowed, so choose wisely.
Decide on a length to shoot for. You won't hit it to the second, but having a general guide will help. Your episode length can be a unique selling point- if every other podcast in your niche is over an hour, your fifteen minute podcast will be interesting. And the opposite is true. But don't pad out the episode with fluff to make it longer for the sake of it, and don't cut any useful information to make it shorter for the sake of it.
Decide on a publishing frequency. Whatever you choose- weekly, fortnightly, monthly- be consistent. If you miss an update, you might lose listeners because they don't feel like they can expect the episode reliably.
Name episodes. Consider the episode name like the headline of an article. You want to get the broad view across while also enticing people to read. Or, in this case, listen. Use at least one or two keywords naturally to make it so when people search for a solution to a problem, your episode has a better chance of popping up. Podcast apps tend to cut off episode titles, so make sure the most important words start the title. If you have guests, include their names, but leave off your podcast name. It'll already be in your feed, so there's no need to reiterate.
Consider monetization. While monetization is most likely far in the future, think about any ideas now. For example, merchandise you can sell, or a subscription tier system.
2. Recording equipment
They included a handy infographic, but really a microphone, pop filter, headphones, and the computer you already own will do fine to start. When you're ready to expand, they have more equipment recommendations.
Have a recording space. You don't need a fancy studio, but it should be a quiet place with little background noise.
Set up equipment. Make sure everything works and is recording. Then- this is just an aside from me- make a test recording. Make sure it sounds how you want it to.
3. Editing software
A lot of times, your recording software can also edit, but in case it doesn't Castos provides some options.
Remote recording software is different, and you need it if you have guests that aren't physically present in the same room as you.
4. Record your first episode
Don't worry if you don't have a workflow yet, that will come.
Write a script if you're nervous.
Check out some microphone techniques to build good habits.
Castos has general tips here
They also have a video tutorial and article here.
5. Edit
Add intros and outros. According to NPR, 20-35% of listeners will only give your podcast five minutes. To avoid this, Castos has a guide on intros and outros.
Music. It's nice to have, and makes your podcast sound more polished. Castos collected sites to get affordable royalty-free music.
In general, there are three things to do when editing- removing things you don't like, adding things that make the episode better, and fixing audio mistakes like background noise.
Castos put together a video and article on editing here so you can take some of the guesswork out.
Export your final file. There's some technical jargon here, but basically there's a preferred file type and a way to adjust your sound so that the episode is the same volume throughout the one episode and between episodes. Castos focuses on how they expect files to be- they are a hosting site after all- but I feel like maybe other hosting sites would encourage this. The best practice is to check out the guidelines on your hosting site and follow them.
6. Launch
Choose a podcast hosting site. As I've said in previous posts, you need an RSS feed to give podcast directories before people can listen. Castos does a good job explaining it in this infographic.
When choosing a hosting site, consider a few factors: storage, website, analytics, and marketing.
Artwork. Castos recommends that the font is clear and easy to read, and there aren't too many diffferent fonts- two max. Keep your topic in mind as you design or have someone else design the artwork for you. Contrasting colors and 'empty' space are your friends- they bring attention to the podcast and gives the name room to metaphorically breathe. They also included a handy site called the podcast artwork check to see how the artwork looks across sites and apps. Castos also has an in-depth guide with examples of artwork.
Submit to directories. Now it's time to get ears on your podcast and get it out there. Check out the list of thirty different directories to submit to.
Build a website. This is a permanent home for your podcast, just in case anything disastrous happens to any directory.
Add show notes and transcriptions.
Strategies:
Make a trailer.
Release three episodes on launch day.
Network with other podcasters. You can offer to cross-promote, which means that if they feature a snippet or description of your show on theirs, you'll do the same with theirs on yours. Make sure your niches are linked, though- no one wants a comedy podcast in a true crime one.
Be active in online communities related to your audience and topic.
Don't be afraid to self-promote. Word of mouth has to start somewhere.
7. Promote your podcast.
Don't be afraid to reach out to your audience. They're listening to you for a reason, and they'll probably gladly spread the word if they haven't been already.
If you mention any brands organically, shoot them a message and tell them. They might feature your episode on their social media.
Guest on other podcasts. Be nice here, no one likes someone constantly nagging about when they're going to be on their podcast.
Advertise on podcast apps. Just make sure you're actually listed on their app before you buy the ad.
Castos also has social media and email list guides.
There are a few resources listed at the bottom of the article, including a facebook group and their podcast about podcasting.
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How to Start a Podcast | Complete Step-by-Step Guide for 2024- Riverside FM
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The twelfth article Sydney gave me is from riverside FM, which is a recording and editing site for podcasters.
This article has a video accompanying it.
The article lists ten steps.
Plan your podcast
Think about why you want to make a podcast.
Choose a niche topic, with a linked article with ideas of categories. I say categories and not niches because they're 'true crime,' 'health and fitness,' 'business,' and others like that.
Think about what you're both knowledgeable and passionate about, who your target audience is, how you can help that target audience, what gaps you can fill in the podcasting market, and what will make your podcast stand out.
This article gives you over a hundred topics to think about, which I actually found interesting. Some of the really grabby ones I saw were 'day in the life' where you interviewed everyday people, 'mystery theme' where each episode in a season is seemingly unconnected or only loosely connected before you reveal the underlying theme at the end, a music podcast where you take calls or emails and suggest new artists based on what they already listen to, a scavenger hunt where you ask your listeners for specific audio cues both spontaneous and planned, a sports podcast about the history of that sport, interviewing kids, riddles, different personal challenges like how long you can go without watching TV, flashbacks to old trends and inventions that didn't stand the test of time, a poetry podcast, and where a quote is from. For the last one, all I could think of was 'who's that pokémon?'
Choose a name. This article goes into more detail.
Choose a format. This article lists descriptions of popular ones.
Structure your podcast. This includes length and schedule.
Sequence your podcast. Keep to a set order- hook and intro, main body, and conclusion. Now that I'm writing that out, I'm reminded of learning how to write an essay in grammar school. Hamburger poster showing the buns as introduction and conclusion, and the meat as the body, anyone?
2. Set up equipment
A microphone is a must, as are headphones and a computer.
3. Software
Both recording and editing software are needed for a podcast.
4. Prepare your first episodes (two or three is a good start)
Schedule and prepare interviews, if you're going that route. If you do, keep a record of who you've reached out to so you don't double dip, send them an approximate interview length so they know what to expect, plan your interview questions and put them in an order that makes sense, ask unique questions, and keep the questions tailored to what your audience wants to know
If you script the episodes out, this is a handy article with templates to help you out
Test your equipment and software so you know what buttons to press
5. Record
If you're recording in person, using a mixer for multiple people is your best bet
If you're recording remotely, you'll need software and to send your guests guidelines on how to set it up
For a hybrid setup, where some of your guests are present and some are remote, you'll need to think more about how to record. This video will be helpful in that respect.
6. Edit
You're going to need software to do this if you're doing it yourself, or an editor if you're outsourcing. Whichever way you choose, there are some basic things to keep in mind- narrative (meaning make sure everything flows naturally from one thought to the next), spice it up (any sound effects or music), do the detail work (background noise), export, and create smaller promotional bites. This article gives more of a tutorial.
7. Artwork
This video goes into creating artwork. Keep in mind a few things- make sure the art represents the podcast clearly, think about what will attract your audience, keep the dimensions in line with directory guidelines, and don't overwhelm the image with detail.
8. Publish
Once you're done, you'll need a hosting site. Like I've said in previous posts, you need an RSS feed to submit to directories, and the hosting site creates one for you.
Create show notes and an episode description- think of a hook to get them to read more, keep them clear and short, and incorporate keywords naturally
Get your podcast on a directory from your hosting site.
9. Promote and monetize
Promotion:
Use search engine optimization (SEO) wisely
Make teasers and share them on your social media
Make a podcast website
Join a network
Monetize:
Get sponsors
create subscription tiers/ask for donations
Make merchandise from your podcast
Affiliate
10. Assess
Keep an eye on data and adjust your course accordingly, depending on what brings in more viewers. But, as I've cautioned in previous posts, don't get too hung up on numbers.
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The Ultimate Guide to Starting A Podcast [Checklist]
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The eleventh article Sydney gave me is an actionable list. The writer- Lestraundra Alfred- said she started a podcast in ten days by following it.
Determine your niche.
I know. Some of you who have been reading all the posts in this series are probably groaning right now at the repetition. I admit, as I was reading through them I was starting to almost be able to say the words in my head before I read them, like how I can quote movies I've seen a bunch of times.
But this is important- I mentioned before that it's better to be in the top ten of a smaller niche than top twenty of a broader one. But it's more than that- sites like spotify and apple podcasts use the niches you provide to categorize your show, and that categorization brings your podcast to those who are actually looking for similar things.
The article lists popular categories- comedy, news, TV shows and movies, and sports among them- so you can find inspiration in them and narrow your focus.
2. Identify your ideal listener
The article talks about going super specific with your listener avatar- age, job, education, income, other interests, hobbies, and where they live. This will let you think about what your perfect listener will think about your ideas and help you refine them.
3. Name your podcast and make a launch date
For the name, make sure you look it up a few times with variations so you don't accidentally use the same name as some other brand.
For the launch date, make sure to give yourself some time to do your preparations and recording, but not too much time that it's just procrastinating.
4. Format and schedule
There's a variety of formats, each with their own pros and cons. Interviews, co-hosts, and solo shows are just three.
The most common frequencies of publishing according to this article are weekly, bi-weekly (which I assume in this case means once every two weeks, not twice a week), and monthly. But the article also says consistency is key- don't do weekly for three weeks, and then not upload for two months.
5. Podcast host
Again, this is necessary because of internet jargon. An RSS feed is needed to upload to the actual directories where people can listen. The article lists a few via links which- as you all can probably guess by now- I won't add because I want to preserve their commissions. Plus, you'll probably want to read the article in its entirety to get all the details because I'm glossing over them to keep the big picture in sight.
6. Artwork
This article is linked, and it has a more in-depth guide on how to make artwork with examples. But this article recommends just browsing through your podcast listening site of choice and just looking at artwork, thinking about how yours will fit in.
7. Equipment
This article goes into the topic more in-depth, with specifics about what they personally recommend, but really a microphone, a computer, headphones, and recording and editing software are all you really need.
8. Create a trailer
Ah, finally, I can hear some of you think. A new step.
A trailer gives a new listener a chance to find out what your podcast is all about. So be sure to make it engaging and interesting.
9. Submit to directories
You'll be able to do this through your hosting site.
10. Start with three episodes
Another new step, yay! Not only does this give more content for listeners to really see if your podcast is a good fit for them, but it'll let your podcast get listens and other statistics more quickly. That means that the directory will read that and go 'oh! People really like this show. Let me move it to the front so more people can like it.' Your trailer shouldn't count in those three episodes.
11. Show notes
Yet another new step! Hooray! Show notes are basically really short blog posts that are under each episode and tailored to that specific episode. They're a good place for SEO (search engine optimization), and a way for avid listeners to follow the podcast on different sites, like your social media.
12. Get social media handles
Speaking of social media, you'll want these before you launch. This way you have them and can actually use them to promote yourself and the podcast. Domain names are included in this step.
13. Upload and schedule your three episodes
Once everything is edited and done, it's time to stick to your launch date you chose in step three and schedule through your hosting site to launch.
14. Market and celebrate
Now it's time to get the word out. You've worked so hard on this project, congratulations! An aside from me is to actually take time to celebrate. Don't rush right into more work, take the time to soak in your accomplishment, because it is an accomplishment.
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Podcasting in 2023: What You Need + 9 Steps To Get Started
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The tenth article Sydney gave me is one with a broader scope. It covers not only how to start a podcast, but what one really is. Since you're here, I'll skip over that part. If you want to start one, you already know what one is.
The article covers basic things to get started- a microphone, a room to record in, editing software, headphones, and a hosting site.
Then it's time to cover how to start a podcast.
Pick a theme you're compelled by
Ideally, you'll have an audience or at least a potential one in mind. This article goes into more depth. It's geared towards brand and company podcasts, but it does talk in depth about the importance of niches.
The article urges you to take into account a few factors:
Has another podcast covered this podcast, and if so how can I make mine unique?
Is the topic still relatable?
Will the topic have an audience?
Is there enough meat on the bone for a season?
Now, I'll throw my two cents in here- no idea is original anymore, they've all been done before. You can bring the best uniqueness to your podcast by using your best asset- you. Be yourself, and your podcast will automatically be different. And as far as 'still' relatable, there are nerds out there that are super into neolithic stone tools, so I wouldn't worry too much about that. In my life experience, as long as you're passionate about the subject, people are attracted to that passion and are willing to hear you out. As far as the audience question, the same answer applies- if even one person likes it (that person is you, by the way), then others are no doubt into it. The last question is certainly more important- you want something substantial to talk about, so don't niche down so much you can only think of two episodes.
There's a video linked under this step, which provides more information on the article as a whole.
2. Decide on show format
There are a lot of formats out there, and each one of them is suited to that podcast for a different reason. So choose one that speaks to you and think about how your ideas can fit under that umbrella.
3. Use your existing network
Use your social media, talk to your friends and family. Also, try to reach out to communities that talk regularly about your topic- this article recommends facebook groups, but I'd bet reddit is also a good choice (I don't personally use reddit, so I can't say for sure).
4. Record and edit
Don't panic at this stage. Think of it as a trial run to get the kinks out. Just make sure you hit record- you can't edit what you didn't capture. You'll find ways to streamline as you go along.
5. Finalize name and artwork
This article recommends waiting until this point to cement your ideas, because as you worked on planning you might have pivoted slightly away from your original idea. Plus, once you have that first episode you might find inspiration in it.
6. Make a website
Consider this your podcast's home base. Anything related to it- transcripts, show notes, etc.- will have a central place to live.
7. Promote
The only thing I could think of when I was reading this section was 'If you build it, they will come.' But this isn't the Field of Dreams. You'll have to work to get ears on your podcast. Put it out there so people know it exists- it may be just what they're looking for. This article goes more in-depth on growing a podcast.
8. Track your metrics
Once your podcast is running, keep track of it. Note what works promotion-wise, and also see where your numbers are. As a side note from me- don't obsess over this. You might see 'only' twenty people, but those are twenty individuals who took time out of their day to listen to you.
9. Monetize
The article mentions that sponsorship, affiliates, and membership services are all ways to make money from your podcast. As an aside from me, I would caution you about doing this too soon- no one likes having brands shoved in their face, and most likely you won't get brands to partner with you when you're just starting out.
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How to start a podcast- first site guide
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The ninth article Sydney gave me is a general guide by first site guide. It's a little outdated- from 2022- but it still covers some important topics. It says to start, you should understand four things about podcasting:
Planning
Record
Upload to your podcast host
Submit RSS feed to podcast directories
It covers podcasting in nine steps.
Choose a topic you love
Choose a niche that you enjoy. The article points out that listeners trust podcasters, so you should have a good idea of what you're talking about.
2. Pick a title
Keep in mind your topic, and how social media handles and a domain will look. It covers the same three camps of names- clever, SEO optimized description, and personal/brand name- that the other articles mentioned. But it's good to know some things are universal, so that you can feel more confident in how to proceed.
3. Write a description
The key words in this article are 'entice listeners.' Make them think your show sounds interesting.
4. Artwork
The article points out that the artwork is the metaphorical face of your podcast. Make it look good, or get someone to make it look good for you.
5. Have a plan in place for episodes
Keep to your topic
Choose a format: interview, co-hosted, solo, news/current events. I also have heard of something called 'round table,' where there's a steady host (or two) and a rotating cast of guests.
Determine length you want to shoot for. This particular article says twenty minutes is ideal, but every other article I've read said that there is no ideal, so take that with a grain of salt.
Stick to a release schedule. Again, this article recommends once a week, but if you don't want to do that then that won't be right for your podcast.
6. Podcast host
This section goes into some technical jargon, but the gist of it is that you need the host to store all the files and to provide an RSS feed. I'm not really into techie stuff, so this is all over my head.
It covers three options in this article, which I won't link to because I don't know if they get a commission based on click throughs. It also links this article with more choices.
7. Prepare and record
Make a plan- think about what your audience will want to know and anticipate any questions they may have, then answer them when you write your script.
Write the script- this article admits that most podcasters disagree on whether to script or not to script (that is the question), so it offers a solution for beginners. Script everything out at first, then pare down as needed.
Recording equipment- microphone, digital recorder, computer, and headphones.
Software- it offers three options, which I will again leave the links to them.
Music- adds flair
8. Publish an episode
Edit the episode beforehand.
Export the finished file.
Publish to your chosen hosting site.
9. Submit to directories
The article lists a few, and again I'll leave you to follow those links through the article itself.
The article also goes over three podcasting myths people tend to believe.
Podcasting is expensive.
All you need is a few items- microphone, headphones, and some device to record all the files- and there are free options for hosting sites and editing technology. You can always scale up when you feel you can comfortably do so.
2. To start a podcast, you have to be a tech person.
The article says that all you need is some degree of familiarity with whatever you're using. I'll go one step further using my limited experience in researching this- as I've already shown, there are tons of free guides on how to start a podcast, so you can read those and feel pretty confident. You don't need to reinvent the wheel- stand on the shoulders of those that came before you and build on their experiences.
3. No one will listen to your podcast.
Don't go into this with the expectation to become rich and famous overnight. If you start from excitement and a genuine desire to spread your knowledge, you'll go much further.
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