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the-sidchan-blog · 5 years

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Best Digital Marketing Training company in Mumbai.

The ability to reach millions, probably billions of user using just your laptop and some skills is Digital Marketing.

Digital marketing makes it possible to show your ADs to the targeted audience right on their mobile phones, laptops/desktops, smart TVs or their tablets.

There are 2 major divisions in digital marketing.

Organic - You spend time, not money.

InOrganic - Where businesses pay to achieve goals.

Our smartphones are nothing but advertising screens for the advertisers, who display ADs which are customised to your personality.

Tactics of digital marketing

Search Engine Optimisation (SEO) - Involves the techniques applied to optimize your website so that it ranks higher in the SERPs thereby increasing the organic traffic received by your website.

Content Marketing - Involves creation of promotional content for generating brand awareness, lead generation, traffic growth, or engaging more potential customers.

Inbound Marketing - Refers to a full-funnel approach for attracting, and delighting online customers.

Social Media Marketing - Involves practices to promote your brand and content on different social media channels for increasing brand awareness, generate more positive leads for your business and drive more traffic.

Pay-Per-Click (PPC) - Implies a mode of driving traffic to your web pages by paying an amount to a publisher every time someone clicks on your ad.

Affiliate Marketing - Involves performance-based advertising for which you receive a commission when you promote someone else’s services or products on your website.

Native Advertising - Refers to content-led featured advertisements that are primarily displayed on a platform along with other non-paid content.

Marketing Automation - Refers to the marketing software used for automating marketing actions. They are primarily used to automate repetitive tasks like sending emails, promoting content on social media, and posting content on the website.

Email Marketing - It is a mode of communicating with your audiences via email containing promotional content, events information, and discounts.

Online PR - Implies digital publications, blogs, articles and other content-based websites. It is similar to traditional PR in the online space.

I have completed my 3 months digital marketing program from Zoffr’s learning and I must say it is the best digital marketing training company in Navi Mumbai. As digital marketing is a growing platform and if you are planning to do career in digital marketing I highly recommend zoffr’s learning to you because my experience with them was amazing. At the time of admission I was handed with an offer letter so the provide you with 100% job guarantee at the time of admission itself. The class timings are flexible and they also have weekend batches. The faculties are highly professional and very helpful. Learning at zoffr is more of a live practical sessions which makes learning more easy and interesting and you get a proper demo of how it is done.

In Digital Marketing there are 28 modules which is to be learnt and then implement it in your job.

Video/audio production:

Interactive technology (such as AI)

Mobile marketing

Search engine optimisation (SEO)

Search engine marketing (SEM)

Social media

E-commerce

Email marketing

Marketing automation

Content management and curation

Web development

Web design

Copywriting and editing

Analytics

Business/marketing strategy

Also Zoffr learning is the best digital marketing training institute because it provide free internship and 100% job placements with exciting salary packages of 15k to 45k per month and also you can earn extra income through incentives.

Zoffr is institute that provides digital marketing course with affordable fees, flexible class timing, expert faculties, Live sessions and job guarantee is the reason why it is the best Digital marketing training company.

#best digitalmarketing classes flexible affordable

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the-sidchan-blog · 5 years

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The rise of Digital Marketing : How to become a successful Digital Marketer?

As our world is becoming more and more digitised in every aspect, digital marketing has grown into a booming industry. The rise of different choices off career in digital marketing are signaling this boom.

Future of digital marketing….

No doubt, businesses find digital marketers attractive. However, why would a career in digital marketing be a gold mine?

Well, the answer is relatively simple.

TECHNOLOGY RACE

Digital marketing is one of the fastest growing industries. The rapid development of modern technology requires bright minds to keep up with it. There are many businesses turning their efforts to digital marketing in their search for new tools of expansion and customers’ acquisition.

Digital is growing like there is no tomorrow because customers are becoming increasingly tech savvy, pushing companies to their digital marketing limits. As a result, digital marketers are sought after and well paid professionals. Digital marketing is a playground for all the tech savvy creatives seeking opportunities to play with the latest technology while hunting big money.

Digital Marketing opportunities

The digital marketing industry is certainly no exception, but can you truly say that you are aware of the digital marketing opportunities for 2019? Every digital marketing opportunity has the potential to benefit your business in the here and now, potentially even helping you to reach a more precise audience and increase your brand awareness.There are many opportunities in digital marketing field like SEO, SMO, Email marketing, Social media marketing, etc.

Recent trends in digital marketing.

The rise of influencer marketing.

to build a whole new marketing campaign, and to kick it all off the right way, we strongly suggest investing in influencer marketing as a part of your digital marketing strategy. For those that are unaware of what influencer marketing is, it is simply a form of marketing that places focus on influential people, such as celebrities and YouTube personalities, rather than the target market as a whole.

What do we mean by this exactly? Well, by promoting and selling products through influencers who can have a positive effect on your brand’s success, you can gain customers simply. This is where consumers who are fans of a certain influencer will transfer positive attitudes onto the products that this influencer promotes.

Influencer marketing has completely changed the game for businesses in any industry. This kind of marketing is one of the most effective ways to utilise the rise of social media for business in order to drive increased traffic to your website so this year, you really need to take advantage of influence marketing. One of the main reasons for this is that traditional forms of digital marketing are becoming increasingly ineffective, and thus influencer marketing is the ultimate opportunity to get your brand heard. Other benefits of influence marketing include:

Improved brand awareness

Increased ROI

Effectively reach your target audience

Enhances your content strategy

Opportunity to build new partnerships

The power of social media.

Social media can help one to gain insight into you audiences’ interests. Social media makes understanding your audience easy when it comes to discovering new ways to reach them via online advertising, and thus by using social media, you will be able to identify what content engages them the most and use that to your advantage.

Video Marketing

Using video in your marketing is easy, regardless of whether you are a beginner or have a considerable amount of experience in the world of video marketing and creating video content. Beginners can integrate video marketing into their digital marketing strategy by creating short 15-second testimonials from real customers, for example. Other video marketing ideas to try include:

Animated GIFs

Extended customer testimonials

Full product demonstrations

Interviews with key employees

Live presentations

Flexibility

Digital marketing work is online. So we do not need for a place of doing work just a laptop or a computer with good internet connection and you are ready to promote the business or product online.

Additional Income

You can make additional income by doing a freelancing for a business, affiliate marketing, etc.

Growth of digital marketing

It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.

According to the research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms.

With the rising number of internet users daily, businesses are going to require digital marketers for targeted awareness and focused engagement for their growth.

All these reasons sum up why you need to start a career in digital marketing and how the coming year is going to be a point that can set your career high.

#digitalmarketing #guaranteed #jobs #freeinternship

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