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New social media ASCI guideline 

Social Media ASCI Guideline Injunction to add Appropriate Exposure Labels on Advertising Content.

According to Social Media ASCI Guideline the influencer must be add an appropriate exposure labels on advertising or promotional content. Because as we know, there are many social media influencer available around the world and lots of people are blindly followed by them. The main fact is when our influencer promote any product or any brand, it is very difficult for many audience to evaluate an advertising content. So social media ASCI guideline changed its policy, by which the customer or consumer or audience will easily acknowledged that, it is a promotional content. And it must have exposure labels shows in advertisement by influencer.

What is social media ASCI guideline and when it’s come to act?

As all we know social media is a big platform for advertising and promoting like content, brand, product or etc. The problem is audience can’t even know when such type of advertisement is happening in their social media. So the social media ASCI guideline announced and injunction for all influencer to use perfect exposure labels on its advertising and promoting content. If promotional videos duration is more than two or two minute, then exposure labels must be shown entire video. And if the duration of videos more than 15 second and less than two minute, the exposure level will show minimum one third of entire video. If advertising video length is below 15 second then the exposure label will show minimum of 3 second. For audio media like podcasts the exposure label must be the starting and ending of the audio. If you are doing live streaming, then the exposure label must be start and end of the break. It is going to act on 14th of June as announced by social media ASCI guideline.

What can an Influencer do?

Here is big question mark to influencer for its income. Because they can’t run any misled advertisement on their social media platform. They can run or promote advertisement, which is belongs to his category. So before promoting the particular product or content, they have to review and test or use it first and if satisfied then they can decide to promote this with the exposure label as social media ASCI guideline said. If influencer is talking of product, which has no relation between the influencer and advertisement, in this case the exposure label is not needed.

What are the benefits of ASCI guideline?

We hope it is the very smart move by Advertising standard council of India (ASCI). Our social media needs a good change. It’s also able to remove scam factor from social media advertisement. Due to heavy use of social media, it is the first priority for audience to know which kind of ad is running it or which bran or which product it is. By this guideline the audience can acknowledge complete information on ads easily. We can make the good decision on it simply. Most importantly we are able to gather all the information easily, during some paid promotion. This is really very helpful for us and we welcome this decision.

What are the disadvantages of ASCI guideline?

If you look, it is completely disadvantages for those, who (influencer) handle lots of traffic but misled with their advertisement. This kind of influencer is putting effect on social media, by which the audience are misroute easily. The social media ASCI guideline is going to stop this kind of activity now. This is a big difficulty for the black hat influencer to promote their product to their blind followers. Nether it is the first step improvement on social media ads.

Consequence

Now a day we all are addicted with technology as well as social media. There are very few people, whose are bit away from social media. Most of us are using social media as our regular habits. But most of people doesn’t know the real fact of social media is using for business worldwide. Here it is good to do business but not misguide people from it. Because there are many good influencer are doing promote other brand, product or content in their social media platform for capital. It is fine to promote any brand or product; in this case the influencer should take all the responsible over the content. So confer to social media ASCI guideline the influencer can promote that content, which are related to its niche part. Again thanks to the social media providing this kind of privilege to its audience by which people are easily understand what kind of ads are running in your social media.

I hope our blog will give you good information over social media ASCI guideline. If you enjoy our blog then never forget to comment and share our article in your social media platform. If you want to read this type of interesting blog, then click here to rich our blog. Thanks a lot, have a nice day.