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DMP Mastery Journal

What was your original goal for this course?

This month we learned about digital marketing. The Digital Marketing Course focuses on the development of effective marketing plans that promote entertainment within a dynamic digital environment. The purpose for me to learn this course is to learn how to promote my product as well as myself using digital marketing strategies.

How was this goal met by the course?

This month we learned different digital marketing strategies, we learned about KPI, and the importance of it. And although I always consider myself as a social media expert, this month completely opened my eyes of how social media actually works. We learned some major social medias out there and the way they worked. And in order to get a better campaign result, we need to master them and use them to the most so our money on digital marketing is well spent so our business has a higher chance of survive and success out there.

What did you learn from this course?

From this course, I wrote a paper of how to use digital marketing strategies to market my product: VideoEats. This product is an app where people can watch food videos and then order the food from the food videos. In order to differ our product with other food take out apps out there like UberEats, I learned that digital marketing a different brand style and to increase our brand awareness is very crucial.

How will you apply the material learned either personally or professionally?

Personally, since I love social medias, and I believe personal branding can help you a lot in business. So in the future, I will pay more attention to my own blogs or Instagram posts in order to making better personal branding. And in business, I will make great and specific plans to make sure our brand is getting bigger in social media platform and our public relationship. And I’ll use digital marketing tips wisely.

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Eat Bulaga 2019 Full Episode HD Online

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Business Storytelling and Brand Development Mastery Journal

This month I had the class of Business Storytelling and Brand Development, it sounds fun, and it indeed is. We brainstormed a lot about the brand we want to produce, and I also learned the importance of personal branding, which never caught my attention before having this class. And I think now this is super helpful, I will working hard building my personal brand because connections means everything in business, and a good personal brand is the base in order to gain people’s attention and win their trust.

I used VideoEats again as my main project this month, because it’s indeed a very good idea and I’m excited for it. VideoEats is a app that I want to produce where people can see food making videos and ordering food from the videos. This is my long-time dream, as a food lover, I always want to try food in those amazing food-making videos, but what I ordered is always nothing similar. But in an app like VideoEats, you get to see if the food is made the way you want it, so people can eat healthier and eat with more secure. I used the story of my experience of ordering bad food from ordinary food take out app in my storytelling assignment, because I believe people would relate more to someone like them, and I really want my brand to be of people’s favor, so it’s important to stand in customer’s shoes when producing a product.

This month I also build my first personal website. And it’s so cool seeing my name displayed in a website with my own domain, so now I can easily share with everyone what kind of leader I am, and what I look like in a professional way. And it’s a very important part of personal branding. So I’ll work very hard to make it look great.