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faedawayyy · 3 years

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//so i’ve done a little editing to lucinda/lucie for next gen - i’m using stassie for her again, so! anyway, nadine and i were briefly talking about plots seeing as lucie and dixie both go to rosewell and study fashion, then i figured we could do a skeleton friendship group using fcs from kylie/stassies friendship group for next gen! these are all brief bios and ideas for anyone who might want to pick one up! don’t feel you have to. however, there’s enough for every roleplayer to take one! you can make them someones child or maybe figure it out later!

IDEA: a group of fashion students living in paris who’re just trying to figure shit out. they all got assigned the same 2 or 3 rooms which is how they know eachother. it could be as messy as it is friendly bc lowkey they’re all in competition sometimes! they own the parisian version of the insider (blog to be made) and it mainly picks apart peoples looks at events, but gossip too.

DIXIE CARMICHAEL: THE PRINCESS - played by @yeaahishowedupatyourparty

i obviously got this from nadine & am not god-modding

fashion designer & make-up developer

obviously the richest of the group being who she is.

it was her idea for the girls to ditch the university flats and move into a huge apartment together in the centre of paris instead which is what they’ve all done.

tends to get her own way due to being the one who bought them the apartment/gets them into the better events in the city

very loyal to each of her friends

can definitely be a bitch, though, and has a tendency to want what any of the others have - especially career success/guys - and likes to be the one in the centre.

hetero

fc: kylie jenner

LUCINDA QUINN: THE SOCIAL CLIMBER - played by yours truly

make-up artist

lucinda is probably has the least wealthy background of all the girls but nobody would guess because she’s been spoilt by elysia

her main aim in life is to achieve celebrity status; she loves the glamour and never passes up an event

she ALWAYS hypes up her girls and makes them feel special

it’s also very obvious that she’s using them to some extent though. she knows being in the group will give her leverage

can be a bit of a gossip and has a tendency to backstab

fc: anastasia karankialou

ALEXIS: THE PARTY ANIMAL - OPEN

model

literally the life and soul of the party. she’s never at the apartment after 6pm because she’s always found somewhere to be.

100% suffers from ADHD

100% failing classes

100% hungover most mornings and comes to class late in pyjamas with starbucks

textbook extrovert, she’ll give you her opinion and tell you exactly how it is.

she’s lowkey insecure and hates feeling left out of anything. used to get bullied in high school for being bigger and lost A LOT of weight before rosewell. she doesn’t tear others down but does mentally compare herself to the others constantly.

fc: sydney carson

PHOEBE: THE ANTI-MENINIST - played by @papcrhouses

fashion designer

lesbian and proud, she didn’t come out until first year and before that was in a two year toxic relationship

HATES men (not really but it’s her brand) and is over their shit. she’ll be the friend to be like “no girl” if you’re thinking of texting that random guy you met at the club on the weekend

will also interrogate any of the other girls boyfriends

she has a daughter from previously mentioned toxic relationship but the dad won custody after lying about the impact her bipolar was having on her parenting

still has said daughter on specific days

lesbian

fc: victoria villarroel

CHER: THE MOM FRIEND - OPEN

fashion designer & make-up artist

the sensible one!

designated driver and forever responsible for making sure the others get their drunk asses home on time

from a very wealthy family and is quite humble/lowkey with her wealth compared to the other girls

takes her education VERY seriously and is a high achiever

still fun despite being the mom; always thinks of the best days out

the designated cook and cocktail maker. her skills are untouchable.

secretly has a thing for lucinda but has never come out with it

bisexual

fc: jordyn woods

MONROE: THE SUGAR BABY - OPEN

make up artist & stylist

gets very easily starstruck

she has around three different sugar daddies in the city but unlike the girls who just have to send pics, hers expect her to meet them/sleep with them

like lucinda, her family isn’t as wealthy as people assume, so she feels like she has no real choice

imitates a lot of what dixie does but in a harmless way, she just looks up to her

gets used/her heartbroken by guys every 3-5 business days and really doesn’t have confidence in real romantic relationships anymore. she just sticks to boomers who’ll buy her a chanel for going down on them

hetero

fc: kelsey calemine - IF she isn’t taken, pls lmk if she is!

SUTTON: THE BOHEME - OPEN

VEGAN/ETHICAL fashion designer

very environmentally aware and is big on sustainability

usually the first to recommend hosting charity events on rallies for different causes

most definitely a stoner lmao

if cher is the mom, sutton is the cool aunt; has great style, gives good advice and laughs with you - not at you - when you fuck up

kind of a tomboy, really into her sports and has a lot of guy friends

a lot of people brand her a ‘pick me’ but she’s probably the most genuine feminist of the group. believes girls should get to act how they want without being labelled all of the time.

when all of the academies went on tour to vegas, she got married to some guy and has no idea who he is.

big supporter in hook-up culture. lowkey never wants to marry or settle.

wanted to be a recording artist but is really shy about sharing her music.

fc: olivia o’brien

POPPY: THE DITZ - OPEN

model

huge airhead and needs the most looking after out of all of the girls

she pretty much believes anything and is super gullible

the nicest of the girls for sure but she still gets caught up in a lot of gossip and is easily led with her thoughts

(tw) very attached to all of the girls and never really goes home. she was sexually abused by a relative/close family friend growing up and her ditziness/child-like behaviour is definitely in response to that but nobody really knows this

genuinely a pretty in demand model. she tends to get work through all of her designer friends which is pretty smart of her.

very passive, finds it way harder than she should to say no & can be easily intimidated

has never had a real partner but lots of queue up to sleep with her because of her looks.

bi-curious

fc: hailey bieber

#OPEN CHARACTERS #next gen

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communityclicks · 4 years

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Digital Health Campaigns

Week 8 lecture concepts

What is a microcelebrity?

It involves creating and maintaining an online identity, users self-brand in order to increase status online visibility and ‘influence’.

Curating images for social media platforms adheres to aesthetic templates endorsed by microcelebrity culture which often leads through to product campaigns.

Self-branding explained...

Self-branding within platforms such as Instagram establishes a unique aspect to the individual becomes the product themselves. Self-branding is considered as a self presentation strategy that is a by-product of microcelebrity culture.

“Morphing yourself into an online brand is now presented to social media users as a necessary component of internet participation” (Mavroudis, 2020; Robinson, 2019; Marwick, 2013a).

Endorsements which can lead to selling their audience clothing, skincare etc can actually create brand deals as their social media presence becomes a selling point.

Self-branding and social media presence, a case study of KKW X Winnie

Kim Kardashian-West beauty and makeup line collaborated with Winnie Harlow in 2019 to create pallets and lipsticks. The globally recognized model stated that “Instagram got me noticed by Tyra Banks”, leading to her being a contestant on American’s Next Top Model in which her vitiligo created a unique and desired look for the Canadian Jamaican (Harlow 2019). Harlow currently has 7.7 million followers on Instagram alone, with her following and visibility rising through the brand-deal with 172 million dedicated followers from Kardashian West (Instagram 2020).

So, what does visibility really mean?

In terms of digital communities concepts, visibility labour relates to strategies used both microcelebrities and non-microcelebrities (such as Kardashian-West and Harlow) to increase their high popularity and influence.

Additionally, the high visibility of the pair for the KKW Beauty campaign highlights the power of connecting to influencers, as Kardashian-West wasn’t considered close friends with Harlow prior to this collaboration.

Concept relation to The Rise of the Prosumer, suggesting that Instagram users are simultaneously producing and consuming celeb-rified brands (Ritzer, G., & Jurgenson, N. 2010). This can be further highlighted through Kardashian-West’s Skims brand.

Aesthetics, why are they so important?

Aesthetics play a vital role in curating a social media presence, as it attracts people to your brand and shows an audience or a possible business partner how you want to be perceived.

The power of aesthetics in a visual media landscape establishes sophisticated branding strategies normally used by large corporations and are easily and swiftly broadcasted to the world (Senft, 2013; Wood, 2010).

Definitions to further explain...

Aesthetic templates: Aesthetic choices of the content user posts to their profiles, presented alongside product promotion.

Aesthetic labor - focuses on poses, accessories, props or superficial work on the body's surface rather than emotion work. Has been described as an aspect of sexualised labour (Mears, 2014; Drenten & Gurrieri, 2019).

Femininity in aesthetics

Femininity is suggested to be of the most influence, as exerting aesthetic labour to create a ‘porn chic’ branded ideals subsequently effects the performing of sexualised labour.

Female brands that appear to be most influential follow the pornification template or enhanced features or emphasised femininity (E.g. Larger lips, large breasts, small waist, large buttocks).

Body as a form of influence: involves a range of behaviours that change a person’s physical appearance either online through editing or physically in the offline world

eg. Kylie Jenner posing in a photoshoot, BTS posted to Instagram during 2019 receiving 7million + likes.

Over time, displaying specific elements of female bodies has enabled and normalized sexualized labour within western societies to display sexuality that reflects the aesthetics of commercial pornography.

Sexualized labour: Displays of female sexuality through sexualized social media content, is a powerful means of gaining visibility.

“For social media users, selfies are often the result of work understood as sexualized labour” (Drenten & Gurrieri, 2019).

“In a digital context women are suggested to be presenting a highly sexualized version of self-online” (Mavroudis, 2020; Herring, 2015; Carrotte, Prichard, & Lim, 2017; Kapidzic & Ringrose, 2011).

eg. Brand enabled Insta-porn!f!cat!on - Fashion Nova uses pornified templates as do influencers themselves including Victoria Villarroel (https://www.instagram.com/victoriavillarroel/?hl=en)

Masculine Aesthetic Templates

It can be argued that many male influencers mostly strive for a more muted display of sexuality, however I disagree with this as captions as Westernised ideals of beauty shared in Calvin Klein Campaigns etc highlight a string emphasis on bicep, chest and core muscles being consider as sexy. Bodies appeared to be actively performing tasks that relate to masculine ideals of athleticism, strength and dominance.

Bradley martin conforms and heightens this ideas of traditional male gender noms... (https://www.instagram.com/bradleymartyn/?hl=en)

Here is James Charles and his...ummm. This contrasts major ideals of masculinity within the media, as a openly gay man Charles dresses freely and in a flamboyant fashion. This video has received 40.1 million individual views... (https://www.instagram.com/p/BwP3UfpAFUm/)

Scholarly References

Carrotte, E. R., Prichard, I., & Lim, M. S. C. 2017, ‘Fitspiration’ on social media: A content analysis of gendered images. Journal of Medical Internet Research, 19( 3).

Drenten, J.,Gurrieri, L.,Tyler, M 2019, ‘Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention’, In: Gender, Work and Organization, Gender, Work and Organization, pp. 1 – 26

Ritzer, G., & Jurgenson, N. 2010, Production, consumption, prosumption: The nature of capitalism in the age of the digital ‘prosumer’. Journal of Consumer Culture, 10, pp.13– 36.

Senft, TM 2012, Microcelebrity and the Branded Self. In Hartley, J, Burgess, J & Bruns, A (Ed.), A Companion to New Media Dynamics, Blackwell, UK

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