My theory about the laceygames.com series is that Rocio's target audience was not little girls specifically, but rather the older brothers of those little girls, who mess with them by playing their games wrong/losing them on purpose. "Haha I'm gonna torture your digital animals. Wait what the fuck do you mean that's an actual game mechanic what." And the idea would be that they'd get curious and fall into the rabbithole of experiencing all the scares and accidentally end up learning about the horrors csa and and beauty industry or whatever.

My second theory branching off of this is that Jay's whole thing was in-part an attempt to have the games breach containment from the girls-only flash games sites, and onto more generic and gender neutral ones. This is why it's the first game we see with an "enter your email to share this with your friends" mechanic. "Here play this super masculine rage game and then be shocked by the ending and get immersed in all the other horror on our website I promise we're not gonna teach you about feminism we're just a really dedicated troll website I swear"