#this is also good visual proof for how many people are on team PR lol | Explore Tumblr Posts and Blogs

fallingsunflower · 3 years

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BESTIES I'm so sorry - I hit my post limit waaaay earlier than expected! Some of y'all joined me on my backup account, (which I also hit the limit on lmao), but I'm back now.

I had over 400 asks to go through and I'll give you a warning that not all of them will appear (either because they were old or because they were topics we already answered). But here is a giant list of asks I compiled for you from when I wasn't allowed to post lol they don't really require my response but I found them entertaining to read. Hope you don't mind I've just put them all together in one post. It's also to save me from using up my 250 posts lol

"this is all so embarrassing like my god imagine when the promotion of the movie starts how horrible it will be for other people who made the movie too"

"SELL UR TICKETS TODAY WATCH THE MOVIE ILLEGALLY, next article we’ll be talking about these two assholes filing for bankruptcy. cheap harlots. don’t mess with your meal ticket."

"hate to say it but i defs think they‘ve got a sliver of the gp’s attention for five minutes"

"I am scanning through all these photos looking for just ONE where he looks like he's smiling and enjoying this. It's so crazy."

"I guess those are all the pics we’re getting right now. But I wouldn’t be surprised if they finish the Italy trip off with one more major Backgrid photo shoot."

"Olivia’s trending on Twitter but not Harry. Like it’s obvious who’s getting the PR gains here!"

"If they dont give us a 6 month or more break after this im gonna need them to pay for my therapy bills from now on bc of this damage no joke let me crawl back into my shit hole now 😑"

"The palce they at is referred to as “tuscanys best-kept secret”. Everyone point and laugh."

"she looks like she’s enjoying all of this. he looks like he wants to push her into the water."

"a few people said he’s keeping his shorts pulled up or covered in all the shots because of the Nike branding which they ask to not get photographed. What a setup."

"Man I knew the second those Tomdaya pics came out of them kissing and how they were trending so fast that HO were going to do something to 'top' them. Its pathetic /// FRRR. she probably hoped for the positive reactions that people gave tom & zendaya but unfortunately, miss girl got the opposite. when will they realize that nobody, but his fans, find them cute lmao can they just stop, it’s so embarrassing 😭😭😭"

"He really out here doing this with someone who almost old enough to be his mother, shiiiiiiiit. Sickening. Sick of these 2 for real now, i was fine with the good old blurry back content and whatnot but this? Crossing a line here nobody wanna see that shit and knowing how people feel goooooood damn."

"I aboslutely despise kendall for obvious reason but this one is actually worse than the hendall one bc you couldnt really see as much as now dis gos tang."

"She’s also wearing the cross necklace again. I feel like if that was so meaningful to her she wouldn’t risk loosing it in the ocean 🙄"

"guys have eyes on tmz. I Do not have tw now. they were so aggressive towards them"

"I'm sorry for Harry because you lost your damn mind bro"

"Now why the hendall pics are better ?? NO SHADE BUTT"

"I’m genuine confused like do they actually want dwd to flop or what? I just threw up in my mouth I sure as hell ain’t gonna watch their sorry ass movie. Is it supposed to flop? I’m so confused!"

"The match was not interesting enough so they cooked up something different especially since people were pointing out how they staged the PDA. And the page 6 article is out already!!!"

"Who the fuck thought this was a good idea"

"Is it just me or does harry's face looks really blank for someone out on a Romantic date with his alleged girlfriend.?"

"if thats it, harry hasn’t no game🤣🤣🤣🤣"

"so this is why the tabloids weren’t talking about the match pics! they didn’t have any value on their own. now with the yacht pics? my oh my they’re gonna get the clicks of their lives. her team was prob like “wait a sec we got something for y’all”"

"If they were models hired to act like a couple they wouldn't get the job......"

"Not them starring right at the camera in some of them help make it less obvious will you"

"HENDALL🤣🤣🤣is that uuuu"

"Harry’s ass crack thought it should make an appearance too."

"What a great day for team PR, happy Monday you guys! Let's pop the champagne 🍾🍾🍾🍾 P. S. They both need acting lessons, tbh"

"It’s quite interesting how everything that’s happened before I’ve seen predicted weeks/and in advance on blogs or fan accounts. Like his life has always been so predictable but damn"

"He was hiding the Nike check. That’s why his swim trucks are rolled up to an absurd degree even for him. He knew he was gonna get photographed."

"What I’m noticing is wether people like them together or not, everyone’s saying they’re aren’t a hot couple…there was more chemistry in the Kendall pics by far"

"i also find it weird that he’s not smiling in any of the pictures and it would be one thing if there were five pics from ten minutes of time but there are like 70 from an obvious extended period of time"

"It's interesting everyone involved is being Team Try Hard. Yet the universe says no. The last set of pics, Tom and Zendaya overshadowed. People even paid more attention to Angelina and the Weekend (even if business possibly). Fast forward to today and all this fakery only for Gwen/Blake to tie the knot. His team needs to get a clue. She needs to go. Harry needs to clean this up fast."

"Ok i looked at one hugging pic and one kidding pic and they could not look more stagged. It looks unatural ,strange and weird from all angles. You can clearly see from their body posture they are posing for a photographer from backgrid."

"Like I said in my ask a couple days ago the day we get kissing pics is the day that I believe this is all a stunt and I was right. They took a page out of hendall 2016 and it’s looks so forced and awkward. Hendall did it better cause at prater they had chemistry. They must be scared this movie is going to tank because they are pushing this way too hard"

"Real, PR, or whatever relationship it is, they’re fucking boring. You are on a yacht in Italy, can’t you have a little bit of fun? I can’t believe how boring they are, I just can’t. Even if it is just PR, can’t you make a fucking dumb joke so you can laugh or something? Do they have anything in common like to talk about or discuss or make fun of? I’d literally killed myself if I looked like that in a relationship. They are not communicating in any photos we’ve got. They are just walking, or sitting. Even when they hold hands or kiss or hug, they never communicate."

"okay but did ya’ll see the pic of her diving in?? i can’t stop laughing 😭😭😭😭"

"they look horrifically awkward i cannot believe what harry is doing"

"“HEY PAPS COME GET A PIC OF US KISSING TO MAKE OUR RELATIONSHIP MORE BELIEVABLE!!!!!”"

"his ass is hanging out and her bra is almost off what in the hell"

"Hqs on a yacht like that? Mhmhmhm hmmmmm / I bloody well hope that’s not the extend of their acting. That’s dire! 🤦‍♀️"

"this is literally the most predictable “couple” to exist. first, people talked about them showing up the game, and they did. second, people were just talking about kissing pics... AND THEY JUST CAME OUT LMAOOOOOO"

"annnnnnnnnnnnnd there it is. YOU KNOW THEY KNEW THERE WAS A CAMERA."

"ok but where’s the pda or did that get made up? cause these have to be the most awkward pics i’ve ever seen which makes me feel better 😂 also i can feel the meme’s coming with the one of her diving off the boat"

"I call it how I see it they are both assholes and full of shit. Like do your fake kiss somewhere else I do not want to see it!"

"Can they at least act like they’re having a good time?"

"hahahaha I can't stop laughing with that photo of O it's literally her knowing she's being photographed and diving into a professional swimmer style😭"

"the pics are so organic that Olivia is looking straight at the pap before kissing Harry."

"he looked a lot happier with kendall in their yacht pics compared to today’s. i know that was PR too, but he was very smiley and seemed talkative. with this girl it’s like the complete opposite lmao."

#this is also good visual proof for how many people are on team PR lol

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unifiedsocialblog · 5 years

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10 Brands that Excel at the Art of the Comeback on Social Media

Engaging with audiences on social media is an important part of any brand’s communications strategy. You want your customers to know that you’re listening to them and that you care about their experiences and opinions.

Most of the time, helpful or positive replies are enough to keep your followers happy and build your audience over time.

Sometimes, however, it pays to take a risk. That means sharing content that could spark controversy, thrust your brand into the spotlight, or draw critical attention.

If you do them right, these tactics can pay off big time helping your brand establish its identity, win new followers, or stay ahead of criticism. But they can also lead to disaster.

How can you make sure your brand avoids disaster? By learning from 10 brands that did it right.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

1. Netflix always has a reply for critics

Does anyone not love Netflix on Twitter? Their social media is so good, it almost makes me forget that they no longer have Buffy the Vampire Slayer available to stream.

Even their pre-Christmas bio, a cheeky acknowledgement of one missing holiday classic, shows how well they know their audience:

That’s the key to their success on social: it’s clear that they share their followers’ passion for TV shows and movies. And they’re not afraid to get defend themselves, like when a follower criticized their description of Gossip Girl:

1. Everybody loves Gossip Girl.

2. Where is the lie tho?

— Netflix US (@netflix) December 11, 2018

They don’t play favorites with their programming either. When one follower questioned their retweet of an unconventional routine by Miss Toto from RuPaul’s Drag Race, they didn’t hesitate to reply.

yes.

— Netflix US (@netflix) December 18, 2018

They’re even ready to stand up for the infamous peach scene in “Call Me By Your Name.” That’s how much they love their movies.

quite the opposite.

— Netflix US (@netflix) January 7, 2019

Many brands try to cultivate a suave, cool voice on social media, but Netflix’s responses show that sometimes it pays off to embrace a weirder, nerdier brand voice. Their genuine enthusiasm for TV and movies allows them to connect with fans and followers, and it also helps to promote their content.

2. Merriam-Webster makes the dictionary cool

It might be hard to believe, but one of the best social media accounts out there is run by… the dictionary.

That’s right — the giant book you only crack open to settle Scrabble arguments. Somehow, Merriam-Webster has built a loyal following of more than 725,000 people by tweeting about definitions and grammar.

How did they do it? By seizing opportunities to inform and educate, with a tone that’s funny and confident, like your best English teacher from high school. Here are some of their most cutting clapbacks.

.@dannygonzalez Why don't you look words up before complaining to the dictionary? https://t.co/2HFnO4Y0aY

— Merriam-Webster (@MerriamWebster) January 17, 2017

People keep 1) saying they don't know what 'genderqueer' means

then

2) asking why we added it to the dictionary pic.twitter.com/wsGZ7Y6XB8

— Merriam-Webster (@MerriamWebster) April 25, 2016

If the dictionary can transform their public reputation from a dull reference material to a vital source of trivia and current events, there’s hope for any “boring” brand!

Take it from Merriam-Webster and look for opportunities to share timely, thoughtful content. Use clear language or emojis to make technical information accessible. And don’t be afraid to let your values show through your posts — you may not win everyone’s approval, but you’ll build loyalty and trust with those who choose to follow you.

Oh, and it never hurts to be funny.

We save all our hardcore, heavy metal content for Thursday afternoons. https://t.co/pTLZNSyNS6

— Merriam-Webster (@MerriamWebster) December 13, 2018

3. Sanofi fixes a PR crisis

Pharmaceutical giant Sanofi experienced every company’s worst nightmare when they were thrust into the center of a PR scandal in May 2018. Actress Roseanne Barr blamed sending several racist tweets on her use of the sleep aid Ambien, which is made by Sanofi.

Rather than trying to dodge the spotlight, the company responded swiftly to her remarks with a strong position of their own:

People of all races, religions and nationalities work at Sanofi every day to improve the lives of people around the world. While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication.

— Sanofi US (@SanofiUS) May 30, 2018

Their response went viral and garnered overwhelmingly positive responses. While they could have stayed silent and wait for the next medial scandal to redirect public attention, their decision to respond allowed them to turn a disaster into a win.

Keep hoping that your brand is never associated with a celebrity’s public meltdown, but just in case, it’s important to have a plan in place.

4. MoonPies seizes the mo(on)ment

The August 2017 eclipse was a rare cosmic event, and a lot of companies attempted to ride the coattails of public excitement with stunt advertising campaigns. But few were as perfectly positioned to do so than the aptly-named MoonPies. Rather than pulling together a big campaign of their own, they managed to achieve a massive impact with a single tweet:

Lol ok https://t.co/lobyuNOkee

— MoonPie (@MoonPie) August 21, 2017

It’s always a good idea to take note of upcoming occasions and events that align with your brand (a content calendar can help you there!). These are perfect opportunities to boost your visibility in the public eye and gain new followers.

But MoonPies proves that sometimes there’s value in a less-is-more approach. Rather than competing with rival campaigns, MoonPies broke through the noise with a funny, irreverent message.

5. Adidas owns up to an insensitive email

Is there a more awful feeling than realizing that you just said something really insensitive a moment too late? Adidas knows how you feel.

In April 2017, they sent an email to select customers with the subject line, “Congrats, you survived the Boston Marathon!”

While most would agree that running a marathon is an impressive feat of stamina, their phrasing inadvertently made light of the devastating Boston Marathon bombing in 2013.

My friend received this email from Adidas after the Boston Marathon… I don't know how an advertising team doesn't catch this. pic.twitter.com/Fe16Z4Hnvq

— Robin Dich (@RobinDich) April 18, 2017

Rather than minimizing or ignoring the situation, Adidas swiftly issued an apology.

pic.twitter.com/cdBKixwSqT

— adidas (@adidasUS) April 18, 2017

While publicly apologizing could have drawn even more attention to their faux-pas, Adidas managed to strike the right balance with their message. They didn’t deflect or minimize the impact, and they take responsibility as a company for the mistake.

As proof of public forgiveness, the ratio on their apology tweet is excellent. People on social media are quick to pile on when it comes to a public blunder, but a genuine and thoughtful apology can go a long way to restoring your brand’s good name.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Get the free guide right now!

6. Wendy’s is the reigning clapback champion

No roundup of social media comebacks would be complete without mention of Wendy’s, which may now be better known for their online sass than their Junior Bacon Cheeseburgers. They even wrote a blog post, patting themselves on the back for their best 2018 Twitter roasts.

Not really afraid of the burgers from a place that decided pancakes were too hard.

— FREEBACONATOR (@Wendys) June 11, 2018

Fast food restaurants are a competitive bunch when it comes to social media sass, but Wendy’s is the undisputed champ, always ready with a witty response.

@Wendys thoughts on @IHOb ?

— Gabe Kapler’s Coconut Oil (@GabeKaplersOil) June 11, 2018

Their strategy can’t work for everyone; Wendy’s has built their online reputation on being snarky, and 2.9 million people follow them for their merciless burns. Before you follow their lead, make sure sarcasm is true to your brand voice.

7. The MERL gains popularity with humor

Why does a small museum about the English countryside have more than 80,000 followers on Twitter? Because unlike other tiny museums about mundane subjects, this one knows how to build a brand using social media!

The MERL (Museum of English Rural Life) first emerged from internet obscurity in April 2018 with a delightful riff on the “absolute unit” meme. Even if you’re not a scholar of internet humor, you can still appreciate the artistry:

look at this absolute unit. pic.twitter.com/LzcQ4x0q38

— The Museum of English Rural Life (@TheMERL) April 9, 2018

Twitter users came for the chubby sheep joke and stayed when they realized this museum (and its collection of old farm photos) was absurdly funny. Suddenly, we were all fans of rural British life.

me at xmas dinner: just a couple roast potatoes please being good this year

me 5 mins later: pic.twitter.com/W93gtEQAh0

— The Museum of English Rural Life (@TheMERL) December 19, 2018

Just as marketers since time immemorial (or, okay, since the early 2000s) have tried to predict what content will go viral, social media managers are always trying to nail the formula for the perfect post.

In part, their tweets work because they’re so unexpected — who would think a museum account could be so weird and hilarious? But also, their content works because it’s unique. They’re drawing inspiration from their own archives and collections, which means their posts aren’t like anything else you’ll find on Twitter.

At the end of the day, social media users care about the quality and originality of content above anything else. If you’re sharing funny, interesting, or visually striking content, you’ll find your audience.

8. KFC proves that honesty is the best policy

In February 2018, KFC turned a PR disaster into a major win when 750 of their restaurants in the UK and Ireland closed suddenly due to a supply issue.

Fried chicken fans were livid. Local authorities even had to remind the public that a fried chicken shortage was not a valid reason to call the police.

How did they fix the fiasco? By taking responsibility, admitting fault, and being transparent about the issue.

In addition to setting up a website where customers could check if restaurants had reopened yet, and taking out some profane print ads to apologize, they also kept their social media followers in the loop.

There's gossip in the hen house, here's the facts… pic.twitter.com/lEuyiOZx2h

— KFC UK & Ireland (@KFC_UKI) February 21, 2018

Good news, over half of our restaurants are now back open! Our teams are working flat out to open the rest. Equilibrium will soon be restored. pic.twitter.com/ZXgijpBR7L

— KFC UK & Ireland (@KFC_UKI) February 20, 2018

As the head of brand engagement Jenny Packham said, KFC decided to “remain true to its brand voice” and apologize to customers, rather than hide behind a formal statement or point fingers at the supplier.

As a result, their fans and customers felt like there were real people trying to fix the problem, not just a faceless company trying to minimize a major problem.

9. Patagonia defends their environmental values

Outdoor retailer Patagonia is well-known for their corporate values around sustainability. And they’re willing to defend their reputation as environmental stewards when customers question their commitment:

Considering they are printed on 100% recycled paper with non-toxic ink, we do think that it's worth it to share our stories and photos with our customers. If you'd like to be removed please send your name, address, and customer number to [email protected]

— Patagonia (@patagonia) November 30, 2018

We didn't have a Black Friday sale as it promotes buying more which promotes more waste.

— Patagonia (@patagonia) November 30, 2018

But they brought new attention to their cause when CEO Rose Marcario announced on LinkedIn that the company was donating their $10 million tax cut—the result of changes to corporate tax rates administered by the Trump administration—to environmental causes. While many companies avoid wading into political territory, Patagonia took direct aim at Donald Trump with this comeback, calling the corporate tax cut “irresponsible.”

The tax cut is a contentious political issue, and their bold response did generate some criticism. But it ultimately drew a huge amount of positive attention to their company and practices, and reinforced their brand values.

Customers increasingly consider company values when choosing between brands. If you want to set yourself apart from your competitors, making it clear what your company stands for can be a smart strategy.

10. KLM improves the traveler experience

Airlines have it rough on social media. By my unscientific estimate, ninety-nine per cent of all messages they receive are from disgruntled passengers who are mad about flight delays, lost luggage, and disappointing mid-flight snacks. They’re a hard bunch to appease, but Dutch airline KLM does it better than anyone else.

In 2014, they launched a campaign to encourage customers to reach out on social media if they had lost items during transit. It kicked off with an adorable video featuring a dog named Sherlock returning forgotten possessions to happy travelers, which racked up over 24 million views.

Unfortunately, Sherlock isn’t actually checking flights for your forgotten headphones, but KLM flight attendants are. And customers still regularly contact KLM for assistance.

Big thanks to @KLM and the wonderful lost+found crew who found my #amazon #kindle and returned to me before flight today pic.twitter.com/uMvipnsHeW

— Andrew Lombardi (@kinabalu) October 17, 2017

Me: I’ll just leave my laptop in the seat pocket in front and have a quick nap before we land. ????

Also me: OMG I LEFT MY LAPTOP ON THAT PLANE ????

Fortunately, @KLM’s lost & found team & @Schiphol airport retrieved my trusty mobile office in under 20 minutes. ????

Thanks guys! ????

— Luc Dockendorf (@LucDockendorf) June 12, 2018

Promoting this option to customers has two benefits for the airline: it generates positive stories about returned items, and demonstrates their commitment to customer service.

Hello Nick, we would like to request our KLM Lost & Found Team to start a search for your lost item. Please send a Direct Message for this. Thank you!

— Royal Dutch Airlines (@KLM) September 10, 2018

It also clarifies how their social media team can assist customers. People often tweet at brands asking for help with problems that can’t be addressed in a tweet or a Facebook message, leaving the customer angry and unsatisfied with their unresolved issue. By telling people what their social media team can do, KLM has set themselves up for success.

Inspired by these comebacks? Use Hootsuite to monitor all relevant conversations and engage your audience (with a bit sass, if appropriate). Try it free today.

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