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#there is a long history of queer creators slipping queer references into media which is techncially baiting but also not bad
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I’ve been working on this theory lately about my own media consumption that I’ll call representational contrarianism because I’m tickled at giving it a fancy sounding name. And it’s like this: given the choice between media with canonical queer characters and media that has characters you could argue are queer, I’ll default to the latter nine times out of ten.
And it’s like. Why?
(And yeah, this is a post about Supernatural, but it’s not ABOUT Supernatural, you know? Also everything is about Supernatural except Supernatural which is about umm truly who fucking knows.) 
So, for me (and consider that the big disclaimer for this post) queer characters created by queer people either cut too close to the truth, or they’re disappointing. If they’re truthful, then the truth, through the warped lens of my own insecurities and uncertainties, becomes “yes Sarah this is who you are” or “no Sarah you ain’t this.” If they’re disappointing, if I don’t like them or I don’t like the romance or I like some other character better, I feel like I’m letting someone down--not always sure who, just someone, maybe it’s myself, maybe it’s the Community, maybe it’s this fictional person--and further, this becomes another tick in a column labeled “you’re straight and you’ve always been straight, you hurt gay people by thinking otherwise, and also everyone’s laughing at you.” Which is a lot of pressure to put on kindle lesbian romance novels I picked up for $1.99, but that’s what I feel. 
The important thing is, these characters and stories are tests I’m very capable of failing.  
And queer people created by straight people--look, it’s not universally true, but look at the shitty way explicit homosexuality is treated on Supernatural (a joke! flat! background! nothing!) versus the absolutely inadvertent queer-coding they did with Dean, Sam, and Cas. They wrote three distinct queer masculine allegories by complete fucking accident. They couldn’t have done that on purpose. They don’t think gay people are people in the same way that straight people are people. They think that they’re Gay and then a little later that they are people. (And does my hyperfixation on this issue mean that I approach gay characters the same way as shitty straight writers? Hahahahaha shut the fuck up I’m almost in therapy again, this is all on the docket.) 
Queer characters created by queer people are a litmus test, and queer characters created by straight people are pandering. And you don’t really know about the creators that often, and they shouldn’t have to list their identities on the back of the book (although catch me scanning acknowledgements for the words wife, partner, people thanked with love but identified only as an initial, like deciphering how this book might make me feel is a test I can cheat on, but what do you do with a writers room? Memorize the gay ones if you can, cross-reference who wrote what eps?). So I’m comparing myself against these characters (bad choice) in the hopes of learning about myself while also hyperanalyzing these characters in a way that would be insanely unfair to do to a real person (are they Truly Gay? are they Truly Good Representation? if I don’t like them, is it their fault or my fault or their story’s fault or God’s fault or or or or or or or). So I end up evaluating this central question about myself--literally the question Who Am I--against characters (again, a bad choice) that I swivel wildly between believing they are better at being gay than me (because they might have been written by queer people) or are worse at being gay than me (because they might have been written by straight people). 
(I know this is horribly reductive in regards to representation and own voices and good writing. You don’t want to see how long this post was with nuance.) 
And let’s do the ultimate thought experiment: let’s say they did Supernatural good. And now Dean is bisexual! Yay! Canonically! They decide this in season four and he comes out and maybe he always knew or maybe this is all new to him, whatever, it’s all handled fantastically. GLAAD awards for everyone. 
If Dean was gay, canonically gay, if he had what I do not--a cast of writers, a voice of God saying definitely, yes, yes, he is sexually and romantically attracted to multiple genders, he is Canon now, there was an interview in Entertainment Weekly about it and everything--then he is gayer by default than me--no writers, no God, no all hands meeting when everyone nods solemnly and concludes, let’s give the people what they want: this one’s a dyke. And he slips somewhere I can’t follow, into that tantalizing paradise called Certainty, and he learns the gay lingo, and he learns the hidden stereotypes only gay people get to know about other gay people, and he unlocks the Shared History and the Inside Jokes, and he speaks to the other people in the club with the knowledge that all of them deserve to be there because they know that they deserve to be there.  
(Meanwhile, I am not in the club, I am instead down at the courthouse where I get called forward before the Gender Judges who reviewed the emergency application I made in the middle of the night, and they ask, “It says here you want to change your name?” and I say, “Actually no, I thought about it but the idea of being called anything other than Sarah genuinely horrifies me,” and they ask, “But you did say you were considering experimenting with your pronouns?” and I say, “Again, no, I’ve toyed with the thought but the idea of me being referred to as anything other than she/her viscerally disgusts me,” and they ask, “Okay but what is it that horrifies and disgusts you: the thought of being identified as someone you aren’t, or making a fuss about your identity in a way that draws attention to it?” and being unable to come up with an answer, I throw myself out the nearest window and start running, also causing me to miss my scheduled meeting with the Sexuality forum where we were going to litigate whether I was allowed to use dyke like that a paragraph back.)
(We don’t have time to get into gender. Just assume this all applies to gender stuff as well, and we’ll move on.)
But. If he’s not canonically anything, then he is as gay as I make him. In this daydream or that fanfic, we make the subtext text and here is a queer story, a gay story, a story about me as I would like to be seen and would like to be, and when I am done, I spray him off with some windex and wipe him down to factory settings. And then tomorrow there’s a different fantasy where he’s gay in a different way, a nuance, a tweak, a thousand variations on the same basic premise (what if this guy liked guys), and if I don’t like one, it doesn’t matter, it doesn’t stick. It’s a novel written in sand. The appeal is that it’ll wash away. Why should he be any more sure than me? 
Anyway, that’s why queerbaiting is good actually (joke). 
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incarnateirony · 5 years
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Terms and Conditioning and Meanings
Okay, so it’s something a lot of people heard me bang on about several times over the last few years, but recently I found a thread (x) by yet another lit professor -- this one in another fandom.
I’m sure some people will choose to reactively and malignly pick at parts of what they say without reading the heart of their body of work, in a blazing display of self-blind irony, but well-- I went off on my usual tear I go on ‘round these parts and unsurprisingly they went through and liked every single one while QTing other Typical Fandom Asshats to shoot them down, so let’s roll here.
I’ll start with the TLDR edition but then break down the actual content behind a cut -- because this? This is something this fandom DESPERATELY NEEDS TO UNDERSTAND THE DIFFERENCES OF, and how they DO and DON’T relate.
CODING = CONSCIOUS CHOICE OF CONSTRUCTION BY AUTHOR SUBTEXT = THEMATIC RESONANCE THROUGH MOST OF OR THE ENTIRE WORK THAT EMBOLDENS THE TALE INTERPRETATION = LITERALLY WHATEVER YOU WANT BUT STRONGER IF YOU KNOW WHAT THE OTHER 2 ARE AND WHERE THEY ARE. THANKS KIDS DEATH OF THE AUTHOR = NOT AN EXCUSE FOR EIGHTH-ASSED READINGS CANON = WHAT EXISTS WITHIN A WORK, OR AN AGREED UPON BODY OF ACCEPTED WORKS (episodes, books, etc not part of the ecclesiastical body) NO, it is not a MAGIC WORD for “NOW THEY KISSED” and there are MANY FORMS OF WHAT IS CANON WITHIN AN ACCEPTED BODY OF WORK.  QUEERBAIT = VERY FEW OF THESE THINGS AND YET CAN BE ALL OF THESE THINGS AND THIS IS THE MOST BUSTED WORD Y’ALL HAVE FUCKING RUINED.
(Edit: I saw someone reblog this with “really aggressive in an offputting way” before a tag of “but I agree” so I’ma put this out here: Yeah. It fucking is. Because this fandom is fucking exhausting. And I am tired. Of having to fucking repeat things. That are literal common sense. In a fandom that insists on flushing common sense. Of otherwise intelligent people sending themselves into destructive spirals. Of even friends losing friends to people sliding off into bitter pits these problems lead to. So if you’re someone that favors common sense, maybe you actually should feel this frustration in your soul. The lit folks reblogging this with commentary so far seem to.)
To quote the linked OP and give credit where credit is due for resparking this conversation in my mind and realizing I haven’t said this for a long time and new followers may not know, even if this is familiar to like 90% of people who follow me -- but I feel they touched aptly on parts I haven’t even really done more than brush over.
queer-coding is quite sinister in a lot of ways (though can be employed subversively to great effect) but also very interesting! studies have shown that children who like or identify with queer-coded villains are more likely to be lgbt, even if they don't realise what's going on.
during the hays era it was mostly a way to show that a villain was bad (because gay = evil), but it could also be a way for closeted queer creators to sneak lgbt representation into their work, which is why so many queer-coded villains are so damn *likeable*.
what's also interesting is that lgbt creators would sometimes explicitly *straight-code* their villains - gaston from disney's beauty and the beast is a great example of this. highly recommend that you read up on the story of his creation!
all of which is to say: queer-coding has a meaning, it's not the same as queer-*baiting*, and it DEFINITELY isn't the same as "I'm gonna read this character as gay because I wanna imagine him as gay" - the name for that is fanon, and some trek fans
there are lots of academic works on the history of queer-coding if you want to spend an afternoon down a google scholar rabbit hole! just, you know. terms have meanings.
that's the thing. coding literally is intentional. what you're talking about is an alternate or resistant reading, or a world-context-centred critical approach.
you're right that it's got nothing to do with representation, but unlike semiotics, which is text-centred but may or may not rely on reading into intentional authorial choices, queer-coding refers specifically to an authorial choice. it's a defined term.
I didn't just take AP and honours english. I *taught* AP and honours english. for y e a r s.
--by @jaythenerdkid who I just accidentally found the tumblr of by preparing to make a twitter link but I checked and it’s the same person.
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Okay so let’s pick through this a little bit before people start spinning this up in their heads.
TO START: QUEER CODING
I’ve seen people say “This character has villain attributes or dark attributes ergo he is queer coded.” That is absolutely not the way to apply this history, this works in reverse. As handled here, villains were either malignly codified to make queer characters evil and/or were then used as a slip-in of representation. A villain being a villain is not in fact itself an actual queer coding point. A dark history is not itself a queer coding point. Addiction stories are not themselves a queer coding point. In fact, trying to apply itself in this order is like BLAZINGLY homophobic and gross as hell and if you’re doing this, you should stop now. Yes, I’ve seen this.
I fucking promise you Gaston wasn’t consciously “queer coded” in being a villain, being a villain does not give him a Magic Gay Point.
Are we good on that point? Have we figured out the direction these Magic Gay Points fly in and don’t? Cool. If the author consciously added elements that will harmonize with a straight audience as queer to make them seem bad, that’s malignant queer coding; if an author consciously added elements that will harmonize with a queer audience to make them somehow familiar or likable, that is subversive queer coding. 
An example of subversive queer coding: In the Legend of Korra, the creators had limitations on what the network would allow them to do. Later, they confirmed their intent was a WLW couple being portrayed at the end, but it hovers in the area of a hand hold that people can unfortunately choose to negotiate away into bestest friends despite all the other story flags for them along the way.
People have/can/will call queerbait about this. In this case, this is not queerbait. This is attempted representation to bypass restrictions and is not malign, but are authors doing their best to give their queer audience something, anything, in the case of it. Yes, it was post-air acknowledgment but it was what they were goddamn trying to give us gays out here. It’s not hiding their gays on the creator’s part -- it’s hiding their gays on the network’s part -- WHICH IS A STEP A LOT OF PEOPLE GET VERY CONFUSED ABOUT.
Hell, just because *one* show or property on a specific channel even allows X Amount Of Gay in it doesn’t even mean they’ll allow their other properties that amount of gay every time, and can and WILL step in and block creators. It happens even on premium networks like HBO or Starz. Because they have their ideas of what the demographic they dump a bunch of marketing money into is okay with, half-educated and half massive fiery balls of projection from whatever old white dude is reviewing the data. So no, never just bank on “well X network made the Gay Bar exactly This Tall To Ride here so all their other shows can be Exactly This Gay.” -- you do that, you’re gonna set yourself up for a FUCKTON of disappointment. 
Hell, LGBT aren’t even treated equally to other LGBT. Bi men have like 1/3 the representation of bi women because media is held in a largely male gaze corporately and well, bi women are sexy to straight guys, give them some of that lesbian action. But oh, nono, don’t put the bi dudes near their network, no homo. If you drape a rainbow boa on this lamp post though we’ll let you have a gay guy run around that is there to make other characters uncomfortable as a stereotype, that’s fine. LITERALLY do *NOT* simply assume for *ANY REASON* that because one kind of LGBT person cleared on one show that others will too, there’s so many ways that drops through the floor.
That small aside about network bullshittery handled, let’s get back to the terms.
Negative queer coding I can think of with things like, I dunno. Jafar. Honestly very few LGBT people will actively associate with most of these attributes because a great wealth of them are attributes in the eyes of straight creators villainizing gay people, rather than gay people making gay people that just happen to be villains, and this distinction *DOES MATTER.* The long, snaky body -- the coy, venomous tone, embellished gestures; I mean sure, some people are like that, and that’s fine, you be you, but it’s a stereotype most try to shed rather than play into. It’s not the sum of who we are but put into the wrong creator’s hands, they *make* that the perceivable sum of who we are, + villainy.
But queer coding CAN be suggestively used to paint positive role models in situations they can’t necessarily be written as Overtly Gay, and the list of those reasons is unfortunately Very Long. But they are always things that are active choice, and your interpretation of what is Active Choice is not the same as Proven Active Choice.
For example: “The wallpaper was green and blue in this scene so Dean is thinking of Castiel even if he isn’t saying it.” Okay. We’re gonna go to Subtext and Interpretation later, but summarily: no. Hell, maybe it even is, but that’s a huge vault you actually have to exorbitantly prove and you can’t just say “but movie lighting theory” because I promise Dean = Green Cas = Blue isn’t general lighting theory.
An alternate example: “Bobo Berens, the first LGBT author on Supernatural, affirmed that Castiel was written in place of Colette, Cain’s wife, in Dean’s mirrored life; this is recurring symbolism and reflects often in Beren’s work, wherein his first episode showrunner Carver opted them to act as jilted lovers, and made a vast wash of content involving bold partnership ideals such as ‘at the altar’, ‘secret admirer’, and more that mysteriously hit the cutting room floor, but resonates very loudly through several directly connected seasons and all future work by Berens such as classic romantic partnership gifts and ideas [mixtape, heart connect, etc].”
This is simultaneously coding and subtext. We could frankly make 200 page dissertations about this chain of text -- and most of us already have -- that doesn’t require loudly extrapolating interpretation of external elements or single unrelated lines. 
“But subtext is just QUEERBAIT. It’s JUST SUBTEXT, it’s NOT CANON.”
Okay honey let me stop you right there. This is like the most common bad hot take in this fucking fandom. Like every part of it is bad but everybody kind of strings it together into one big Ball of Bad.
Subtext is, summarily, a hidden body of text that is felt in the work. Beyond Who You Want To Be Gay, subtext is a lot of things. Subtext is the value of humanity above all powers and principalities, in Supernatural. And there’s all kinds of other subtext. Whenever you see someone blink and have black eyes in SPN without them saying “I’m a demon” and you know they’re a demon, that’s... kind of subtext too. I mean, we know textually demons have black eyes, but nothing ever said only demons have black eyes. So what if I wanted to say it’s the ghost of big bird? It’s MY INTERPRETATION and MY INTERPRETATION IS VALID TOO.
Shit you can even cobble together half assed unrelated extrapolations--some demons have yellow eyes and Jack had yellow eyes so he wasn’t a demon so clearly not all black eyes are demons and uh... the angel blade kills lots of things, that black eyed thing still wasn’t a demon.
See how easy it is to absolutely BULLSHIT around it with decontextualized BULLSHIT? It almost passes at a glance until held up to the smallest bit of scrutiny and following episodes.
Okay, so look, “It’s my interpretation, and my interpretation is valid” is only as far as it holds up soundly to *you.* As long as it is truly valid to *you.* And that doesn’t mean big brave faces you put on For The Twitter Stan Wars because you don’t want to lose digital clout when the newest episode falls through and blows your entire house of cards out of the water because you weren’t reading the actual subtext being hewn into the story by the authors -- or even forming a resilient resistant read of your own subtext that can hold -- but once that interpretation leaves your mouth to try to bounce off of other people’s viewpoints, you’re now indirectly challenging their viewpoint with theirs. If you stay in your cabal where you think the spirit of big bird has black eyes, and never subtweet or @ or whatever anybody else about this Hot Take, that’s fine, just don’t be surprised when you’re left defending that to whatever followers you pulled into the Big Bird Cabal. 
Or you all sit in angry silence with each other and then start helicopter swinging at the writers for ruining The Spirit Of Big Bird that was never fucking there. Because you’re trying to apply patchy, unstable, and generally very piss poorly founded readings to a still released work. 
So THAT lead in shoved off to the side about interpretation and keeping your interpretation to yourself if you don’t want to be challenged by far more solid interpretations, Because that’s how content discussion works,
SUBTEXT IS OFTEN A FORMULATIVE PART OF CANON, ESPECIALLY IF IT IS CODED, WHETHER WE ARE TALKING QUEER CODING OR ANY OTHER KIND OF CODING.
Subtext is a thematic undercurrent. Subtext is the unspoken soul of a piece, what lies in the blank space between the lines, but not just whatever you take the lines to be. If you sit down and write a lit paper, you’re gonna have to explain where you pulled your subtext out of. 
You can either go the “Death of the Author” route where you summarily erase any commentary ever made and build your own, but you still need to be able to read the sum of the text and present what it all is. And most importantly you can’t just present what it’s not. If your entire reading of a work is trying to explain away common sense bullshit and it ends up reading like All Work No Play Makes Johnny Dull Boy because you had to build 82 nonlinear explanations around what you don’t want, and those all lead to nowhere, that professor is going to flunk the shit out of you. And if you use Death of an Author DEFINITELY don’t simultaneously try to appeal to authority with other quotes convenient to you.
Not Wanting something to Be So and going completely over the river and through the woods in completely disjointed intentionally maladapted readings of refusal doesn’t mean you’ve found subtext, it means you’ve chosen to make a reading -- an interpretation -- that is not really thematically sound with the body of work but for whatever reason, you’ve chosen to make that the meaning it has to *you.* And that’s fine. Unless you’re trying to impress a professor. Or jousting your opinion off of somebody else that isn’t doing cartwheels around the content to avoid the parts they don’t like (and get mad about it later.)
Removing all genuine thematic subtext and disregarding it from any part of the canon discussion of a piece is, however, devastating and essentially rips out the foundation of a piece. This has become all the more common as junk TV gets junkier and continues to appeal to the lowest common denominator that need to be reminded that 2+2=4 every three episodes before they accept that 2+2=4 in their respective canon universe, because otherwise they’ll claim it’s just subtext or someone else’s opinion that it equals 4.
And that’s not what these words mean and I am left eternally climbing up walls, because in this fandom, like... subtext, interpretation, coding, queerbait have all become one amorphous blob that just gets hurled around like four stuck together balls of Gak at a grade school party and just seeing where they splatter.
It is entirely possible for content to be subtextual and canon, if it is thematically resonant with the piece and a loud and fundamental part of its storytelling that it can not operate without acknowledging. Discussion of queer content aside, there’s a lot of shit this applies to. There’s a certain sense of good faith most authors put in their readers/viewers/whatever that people will have an fundamental understanding of the spirit of a work they’re conveying. This good faith amount varies depending on their projected demographic, but let me assure you, if your respective creator essentially has the characters stop and do “today I learned” narratives, or interruption explanation inserts over everything, there’s one of two reasons: 1. It’s a literal parody/comedy 2. It’s either geared for kids or they think you’re all fucking idiots.
As I don’t tend to watch parody, comedy, or kid shows, I tend to favor shows that don’t feel the need to handhold me through every instance of the show. Because I am not nor do I appreciate being treated like an idiot.
Subtext is a valuable part of canon as long as we are talking by virtue of “coding” not “random unfounded interpretation.”
Now, to the topic of queer coding, is it fundamentally gratifying to our primitive lizard brain survival instinct if we see characters kiss or whatever your personal landmark for gratification is? I mean, sure. Does the romance leading up to the kiss absolutely not matter at all until the kiss, or was that early state of subtext, dance, and non-consummation itself a valid romantic journey? 
Because honestly this is something I feel current LGBT dialogue is missing. We’re so wounded from being caught in the subtext veil that we want confirmation, but everybody wants to skip the journey to the sweet stuff. I’m not saying every story needs to be a years long slow burn, but y’all. You know how we talk about het romance being boring as fuck because it’s like “dude/chick look at each other and they fuck and now they’re insufferable, hahahah is this what het culture is like is this what they call romance what kind of standards--”? Yeah, we’re rapidly snowplowing towards that.
I’m also not saying quick confirmation is bad either. There’s shows and stories where even pre-confirmed LGBT couples are GREAT to see, just existing in the population. Not every story needs to be THE grand romance, or THE great coming out adventure, some can have already had their adventures just like the Totally Het Neighbors Next Door and that’s... fine. That’s great, even. 
But we are approaching Absolute Bottom Barrel Trash Content at terminal velocity, mostly just being exploited and monetized by corporations that are virtue signaling us to give at best sub-par turnout. The amount of currently airing shows with quality queer content can probably be counted on your two hands.QED there’s hundreds of shows, thousands depending on which networks you’re counting in your numbers. Off the top of my head, Legends of Tomorrow has a fabulously queer cast that Just Is without being defined only by having a partner nor being a rainbow lamp with a sticky note of plot directions. 
But we are also signaling creators that it’s no longer safe *to* give us gradual, slow burns, or genuine romance either. And we’re ALSO signaling creators -- INCLUDING QUEER CREATORS -- that it is no longer safe to make subtextual or coded content.
“Well good!” you probably say.
NO, THIS IS BAD, THIS IS REALLY, REALLY BAD.
Because while you may live in a fantasy universe where X Network had Y show exactly This Gay To Ride, it’s in blatant disregard of inconsistent landmarks and limbo sticks different shows, creators, and products have to go through, and some people in some shows are trying REALLY REALLY HARD to give you resonant queer content and you’re just shitting all over them and yelling that it’s queerbait.
I mean, queerbait is the idea that someone is giving queer content without intent to follow through and generally to exploit a queer audience. The problem is, all queerbait accusations are launched in default bad faith. Some of that bad faith is earned. Some of it is not. Sometimes there’s a lesbian with a network executive breathing down her neck that just wants to let her girls be together so she has them hold hands, even if she knows The Straights will talk it away as best friends, no matter how many canonically romantic storylines they’ve wedged into the subtext through loudly recognizable tropes.
Queerbait is a VERY DANGEROUS CARD and MUST BE USED WITH EXTREME CAUTION. Because depending on the longevity of what you’re crowing about, without understanding of what’s going on beyond the production veil, you can very easily even get creatives and creators hard shut down on a network level for wanting to protect the product. I’m sure you think “make it gay!” is the one answer to that, but no, it isn’t always, not depending on what the old white guy network exec I mentioned a while ago has in his papers about what or who he interprets pulls his income and what they like via demographics or inconsistent marketing test groups.
That’s not to say never call out queerbait, but the internet desperately needs to be more conscious about when and where they fling it around. What if Korra fans started horrifically screeching about queerbait and blasting it all over the internet and @’ing production or even network people and making devoted articles to make it a shitshow that even hit GA impact zones? Do you really think Nickelodeon would look at their demographic paperwork and throw it in the air and go “Oh! Well we make it gay then.”
Or do you think they’d have left a hard feedback note to further divide those characters with a strong warning about limits and restrictions.
We are slowly moving out of the area of things like queer coded villains and have more migrated into an area of subversive queer coding, but a great deal of subversive queer coding has people lose their SHIT because Some Idiot On The Internet With A Shitty Take And Quarter Assed Interpretation told them “it’s just subtext so it’s not valid until they kiss”, setting out this roving goalpost everybody keeps running after like a goddamn donkey chasing a carrot on a stick, and in some cases completely unable to be reached, despite the LITERAL BEST INTENTION of the authors. 
I’ve heard “well if they can’t Bring It All The Way, they shouldn’t at all.” What the FUCK? What kind of UNBEARABLY STRAIGHT WASHED WORLD do you want to live in? What kind of world do you think we’re living in right now? I regret to inform you, Trump got elected to office somehow and reversed a lot of LGBT protections somehow and it’s not just “because Russia,” it’s because there’s still a SHITTON of assholes out there that make corporations that bankroll TV SHITTONS of money and whether we like it or not, TV is a BUSINESS and we’re all DOLLAR SIGNS.
Stripping subversive queer coding, especially from the hands of queer authors, sets us back into a weird offset of primitive ages and extremized content, where the latter becomes poorly packaged lesbians dropped as a marketing plan to upsell Trendy New Teen Show without daring to rattle the middle aged demographic of a split political demographic in another show. No. Absolutely fucking not. Use some responsibility and apply some critical thinking before yelling queerbait and figure out where a problem is in any given situation, that’s all I fucking ask.
Hell for all you know those queer creators could be pitching it again and again behind the scenes, or baited on that side with maybes, or being stalled out by being told to wait for test marketing groups, and generally tugged around on their own leash where corporate is summarily watching the feedback to the blatant but subtextual and coded queer content.
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Now, ALL OF THIS becomes a fucking mess in discussion when people don’t box off these definitions and issues.
If people don’t realize the value of subtext to canon, 
And people don’t understand the difference between coding and interpretation,
And people confuse queerbait with any of this,
You end up with some giant VAT of literally EVERYBODY sounding like dipshits because Anti A told Shipper B who loves queer author C and relationship D that It’s Just Subtext, and then Shipper B turns around and yells ITS NOT CANON YOU’RE IDIOTS FOR LOVING IT in their pained bitterness, but then Anti A brings Anti B back and they decide they optically prefer relationship Z that has no actual coding or subtext, but they’ve strapped together their own interpretation, but they confuse interpretation and subtext, and break out all interpretations are equal even if they are not in the body of the actual canon work, but now everybody is yelling it’s not canon because nobody even fucking knows what any of these words mean anymore, and then Shippers A-Z turn around and start yelling queerbait at a gay author just trying to write his little gay heart out-- you see the problem, right?
On the other hand, there’s fandoms where people confuse these same points and think their uncorroborated interpretation is subtext simply because they chose to interpret it that way, and with enough voices drawn into it in the vat of “all interpretations are equal”, turn around and yell queerbait at authors who are scratching their heads going “the fuck are you on about”
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Other bad takes: The opinions of actors really don’t fucking matter. I don’t care if they’re pro-relationship or anti-relationship or just pro/anti any idea other than a relationship. This is like taking the opinion of some dude who played Hamlet an eternity ago for Shakespeare while Shakespeare was still alive and writing about what Shakespeare’s writing meant. His opinion may be meaningful to him, but it is his own interpretation. If Shakespeare wrote Hamlet The Sequel the actor could turn out entirely wrong about what he was babbling about. 
Actors are just interpreting the art to screen like you are. Acting is an interpretive art. They’re just. Interpreting. Just like you. So stop whipping out statements of actors against each other. You might as well be quoting jared-uwu-cest.tumblr dot com as an authority for your bad fucking take. Stop it. If actors on the same set have conflicting opinions and are just talking about their opinion, their opinion doesn’t mean shit more than any other fan of the source content, unless they are hand delivering statements, cited, from specific authors they’ve communicated with about the work they’re interpreting from (coming to mind, the time Jensen Ackles went to showrunner Jeremy Carver confused about the romance with Amara feeling right, only to tell us that Jeremy Carver told us that Amara wasn’t his romance, she was his kryptonite). 
Now if you’re choosing death of the author NONE of this is relevant, obviously, because you shouldn’t be citing ANY of this, because then you’re just playing to discussion points for convenience. But if you are looking for actual intent, the actor’s interpretation is only as valid as any other dedicated interpretation, albeit possibly more or less sounded in awareness of the text, but is otherwise only as valuable for how direct of a voice box they are being for what authors said about specific scenes. Hell, most things are filmed out of order and many actors don’t watch the whole piece. It already consumes their work life, it won’t consume their home life, no matter how much they love it, they haven’t reviewed the full body of the piece externally as a finished product, just processed emotions out of sequence.
THERE WAS A NEW AVENGER THAT DIDNT EVEN REALIZE HE WAS ACTING A NEW AVENGER UNTIL HE TOOK HIS KIDS TO THE MOVIES AND WAS LIKE “OH SHIT I’M AN AVENGER.” Stop BANKING on actor statements.
This also gets more complicated in group writing projects such as TV shows with multiple authors. And MORE complicated explaining that complication to fandom when they get positive statements from the creator of a show who is the *only* author and then turn around and yell “WHY DIDN’T [OTHER FANDOM]” do that when like, IDK, 6/40 authors have over the course of however long it’s been written on, most have been radio silent and one other had a different opinion and then you just expect some group borg rising of everybody who’s ever written on the show to come and hand deliver you individual hand-fed statements about what they meant.
This entire thing also foregoes the import of directors and how they work with their set dressers as part of the creative process; they’re what manifest the text into a visual medium of the story, which may or may not be identical to the author’s intent. Again, to hearken back to Supernatural as my root fandom here, it’s been mentioned Sgriccia knew how to work with everyone and get what they were meaning to convey with how long he worked on set, so generally, authors and Sgriccia cooperated really well in a full art. Whereas that nightmare of an episode Don’t Go In The Woods was directed by a VFX guy as his first directing experience and we could see he barely knew how to work with actors much less the spirit of the text; he just had great understanding of environment. 
These things, these opinions, these takes also matter. Because TV is a different form. I generally don’t see people arguing Pride & Prejudice on twitter, it’s usually TV/movies. Lit theory is incredibly valid for understanding the pace and flow of a body of work but you also have to understand what authors are deeply plugged into that, what directors are deeply plugged in, who’s an experimental folly they’ll patch up the work of afterward, it’s not the same as just reading a novel by one author or, at most, a few co authors in immediate harmony.
Like I don’t know if people think I did my Crazy Pagan Magic to come up with the season 14 ending like I had a pages-long rant reel of direct quotes and shots that literally predicted that Jack was going to lose his soul, become faux-god, and Dean was going to be given an ultimatum of shooting him, probably after killing Mary, because getting the yellow eyed thing was the point right--but that the true scarlet letterman wasn’t their lost child, but the absent father. The Great Father who left all questions--the god of control. But dad told you to put a bullet in me, and you didn’t.
Like, anyone remember me spouting literally all of these things across different posts? It’s not magic. So while Christians in fandom are turning themselves into pretzels making shitbrained theories trying to explain why it Wasn’t Really Chuck Or Chuck Isn’t Really God, I’ve got a few hundred pages of thesises here talking about this being exactly where they were going because of SUBTEXT. Because it’s PART OF THE CANON AND BUILDING THE FUNDAMENTAL STORY. 
If it comes to a textual head like Chuck, great. But people have to recognize whatever landmark they set for what they consider a textual head is entirely subject to the creators or, worse, a network. The same way in season 11 they got told they couldn’t kill God, here we go on take 2, maybe the network changed it’s mind, we’ll find out. 
These things all interplay VERY IMPORTANTLY with each other and also, this issue goes WELL BEYOND Supernatural fandom. At some point in history a bunch of people in multiple fandoms started slinging these words around without understanding them and bounced them off of more people that don’t understand them and it turns into a goddamn hot mess because nobody’s using words like they mean anymore, just vaguely beating each over the head with it, and it’s driving me i n s a n e. Hell, y’all are undermining YOURSELVES half the time by the way people have taught you to misuse words.
ALSO WRT “CANON”
Most of the above covers what canon is within the way it’s abused in fandom, but I’ve seen some people take the idea of it being accepted into a body of work by the authors as meaning like, every reading of the material needs to be acknowledged by the authors. I already detailed what it means. It’s absolutely not that. 100%. I don’t give a shit how you choose to interpret that. Because there is literally no way on planet earth an author has made a full statement confirming every detail about every part of their book and that goalpost doesn’t just magically manifest when we’re talking about, say, gay shit. Or powers you don’t like. If it’s thematically there, it’s thematically there, you can’t hackjob it out of canon just because This Specific Idea doesn’t have a Canon For Dummies statement attached to it, or worse, one attached to it specifically to your liking, since people like interpreting away ones based on their preferences rather than reason.
Similarly it doesn’t mean there’s a magic goalpost of a vagueblogged percentage of people that must accept the content for it to be canon. Hell, like half the fandom still tricked themselves into thinking there was a reaper retcon in season 9 (x) that NEVER FUCKING EXISTED IN ANY DAMN CAPACITY. Large groups of people choosing to miss the point doesn’t mean the canon didn’t hold the point, simply that they chose to draw another point out of it. Generally, in a still releasing work, that also leaves them disappointed and confused later (such as when someone claimed they retconned the nonexistent reaper retcon, because I heard you like retcons.)
There is no magic percent, no magic statement. These things are nice, but they aren’t what makes canon. Canon is the actual accepted body of work such as seasons, episodes, books, movies, or whatever else as part of the universe. (Eg: Supernatural’s novels are officially noncanonical and not part of discussion of canon content. They are not accepted into canon. That’s what this means.)
Also if you’re talking about canon quantify it. You can be as tired as you want about bad rep, but bad rep quality has nothing to do with the canon source content. You can be as tired about lowkey gayness as you want but are you saying the canon material isn’t romantic at all, or are you saying the characters aren’t consummated yet. If the canon material isn’t canonically romantic why are you yelling queerbait; or acknowledge the value of queer unconsummated canon romances even if you aspire for more, but don’t bounce that goalpost around for convenience, fuck sake. 
DID U KNOW that things can be CANONICALLY ROMANTIC without being CANONICALLY CONSUMMATED? Or that even a queer author’s idea of what reads as consummated canon may not be the same as yours? Did you know that a MLM LGBT author in his 40s may have very different ideas of how to express an MLM romance than a bunch of WLW LGBT women of any age, because there’s intersectionality at play? If you don’t want bi men determining how lesbians should be represented we need to apply that all around, kids.
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So sure, your interpretation can be valid, for you. But once you joust others, or pin your interpretation on the show without careful exploration of the actual intentful themes, you’re gonna probably be disappointed as it releases and uproots your ideas. Now the question is if you are willing to hold mature intelligent discourse about other people’s potential interpretations and readings, or if you’re going to grapple onto your old, broken interpretation like Gollum with the Ring because it’s your precious and you’ll let it send you crawling into a moldy cave hissing at anyone happily walking by.
Is Your Interpretation worth your anger when it falls through Do you even WANT to like the show? Do you literally prefer staying angry over reviewing your take compared to people who are still happy with it? Why AREN’T you willing to figure out where you went left of canon?
And furthermore, is your anger and broken interpretation/expectations worth holding onto a damn ring/show that clearly isn’t what you thought it was, or can you toss your fiery stan rage into Mordor before you turn into a twitter goblin and find a place you can interpret differently that makes you happy?
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Lesson: Stop being fandom goblins
Also @tinkdw 
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