#strong testimonial statement for blog potential new header. | Explore Tumblr Posts and Blogs

stellerssong · 5 months

Text

happy wip wednesday to all who celebrate

in the spirit of the holiday, i'm starting a round of my favorite wip game, Describe Your WIPs Badly! on the docket, i have:

Heartwarming! The Seal Child Bride Who Just Completely Kicked This Guy's Ass Is Transgender—selkie au

more than you cared to know about the possibly critically endangered but most likely extinct Hawaiian 'Ō'ū—revisionsverse

Oops All Creature Description (subtitle: it was revealed to me in a dream)—htown what i am tentatively referring to as the "black dog au"

all werewolves do is have existential crises, go on a stupid little walk, be bisexual, agonize over the possibility of having to kill their best friends, and lie—wereverse

for starters, an ethical therapist would probably not try to treat his own mother, DREAM—revisionsverse

panic attacks are more fun in close second person/can we have ONE round of pillow talk that doesn't devolve into a whole crisis, please/the one with three titles (by Fall Out Boy)—revisionsverse

pov character tries desperately for several hundred words to describe baffling, exotic objects like "chair" and "clothes" and "tree"—selkie au

We Got Dream To Seek Professional Intervention For A Wide Range Of Physical, Mental, And Emotional Conditions, And All It Took Was Turning Him Into A Bird—chimeraverse

bodysharing feat. dueling and mutually exclusive textural sensitivities—alien au

tagging @the-everqueen, @two-hands-toward-the-sun, @sidleyparkhermit, @sunsorbit, @eri-223, @aboxthecolourofheartache, and uhhhhh whoever wants to join me in being sillyfunny about their own fic on this fine wednesday.

feel free to send asks about any of the above aus even if they're just like "please seek help"! your concern is noted and appreciated but no amount of treatment has ever made me stop turning strange-looking men into birds and no amount of treatment ever will.

#chatter #ask games #tag games #''no amount of treatment has ever made me stop turning strange-looking men into birds and no amount of treatment ever will''#strong testimonial statement for blog potential new header.

9 notes · View notes

wesleybates · 4 years

Text

7 Web Copy Elements a Web Designer’s Website Needs

As a web designer, you know a good looking and functional website is vital for success online, and this especially applies to your own online presence.

Prospective clients are quick to form judgments about your agency based on the look and feel of your website. Yet strong design is just one part of a successful website.

Good web copy is just as important.

The copy is the catalyst that turns a visiting prospect into an actual paying client. It also attracts the search engines and drives more and more visitors to your web design agency site.

Well-written, optimised, tactical, and focused copy is the difference between success and failure in a hugely competitive market. To persuade potential clients to pick your agency, you need to make sure your web copy is doing certain things correctly.

Essential copy elements for a web designer’s website

The following are seven crucial web copy elements your web designer website needs to attract and retain visitors before successfully converting them into new clients.

For example, you need:

1. Quickly identifiable information

When a prospect is googling web design agencies, they most likely open up half a dozen or more websites in one go. They then quickly scan the homepages for copy relating to their needs. They’ll check whether the services they think they require are present and even look for some initial emotional connection (or gut feeling).

Unfortunately, many web design agency homepages are ambiguous. Small business owners are left to decipher fast-moving graphics and how grand statements like “world class web solutions” and “we are thinkers” relate to their needs.

As a result, they leave and look at their other options – of which there are many.

Keep things short, direct, and straightforward. Quickly identity what you do and how you can help your core target market in the terminology they’ll understand.

2. Clear and obvious benefit statements

Throughout the rest of your homepage and site in general, it’s essential to focus on the features and the benefits your services bring.

While it’s good to parade your talents, skills and fun-loving team – for the sake of connection and likeability – it’s even more vital that a lot of your focus remains on the needs of your prospects.

Show how your skills and services help businesses make more money. Write specific benefit statements showing how you’ve increased things like conversion rates and website speeds for other companies.

Include statistics, testimonials, case studies, and other inspiring data.

3. Effective headers and titles

Most people scan pages when looking for information and details. They hone in on particular sections they deem essential to their situation, and then read word for word.

It’s important to use titles and sub-headers effectively throughout your web design agency website.

Good titles and headers are short and concise, to be read in a blink of an eye. They must be clear and match with the content below. Being over-creative is deliciously tempting, but if the title’s clarity is lost, then your chances of converting the reader are reduced.

SEO factors also need to be incorporated into the wording.

4. Flawless grammar, spelling and syntax

You are a web designer, not a copywriter. Surely web visitors will forgive you for spelling mistakes, grammar errors and syntax issues?

No.

Many of your new clients initially expect you to take care of the written content as well. When they see great design combined with potholed and error-strewn copy, they are repelled.

It looks bad and ruins the great first impression they may have had. Your exceptional design looks a lot less exceptional with poor copy.

Your communication abilities will also be questioned.

Make sure there are zero spelling, grammar, and syntax errors. Full stop.

5. Useful and relevant information

Informative, interesting, and relevant content attracts not only human readers but also the search engine spiders. It helps move prospects through the sales process. Good content informs, persuades, and even entertains. It’s what sets your website apart from your competition, reaching into the hearts and minds of your ideal clients.

From landing pages to blog posts, useful content targeted to your market can boost your search engine rankings, increase your social media popularity, and grow your brand’s reach exponentially.

Good website content can also: make the prospect feel like you’re talking directly to them; demonstrate your expertise; convince readers of your unique selling points; place you as an industry expert; get people signing up to your email list.

And so much more.

6. Interwoven client testimonials

You don’t need to create all the copy and content on your website. Sometimes it’s best to let your clients do the talking. Client testimonials help support your credibility, expertise, and likeability. They’re a powerful way to reassure prospects you’re able to get the job done and get it done well.

Client testimonials don’t always need to be hidden away on a page of their own. They should be incorporated into landing pages, homepages, blog posts, case studies, and in a myriad of marketing materials.

When strategically placed, they can add weight and support to statements, data reports, and even staff bio pages.

Use them wisely to help increase your conversion rates.

7. Powerful calls-to-action

One of the most critical elements of any web page is the call-to-action (CTA).

The CTA is where you ask the reader to carry out an action you require, such as subscribing to a newsletter or making direct and immediate contact.

The preceding copy should have worked its persuasive magic, and the CTA pushes an already persuaded prospect over the finishing line.

This small but extremely powerful nudge is the difference between a new client enquiry today and a reader delaying until another time (which never usually comes).

Need a specialist web design copywriter?

Are you unsure whether your existing copy combines all 7 of the copywriting elements above? If so, you a need a professional web copywriter to ensure your web copy is working to your advantage.

As a specialist web design copywriter, I can review your site, recommend content improvements, develop a content marketing plan, conduct SEO keyword research, and deliver copy that successfully sells your services.

Get in touch with the best Web Designers in St Petersburg, FL today to discuss your project.

#Web Designing #Best Web Designers

0 notes

claythonplaza · 6 years

Text

8 Essential Elements of an Effective Real Estate Website

A strong online presence is integral piece in a modern real estate professional’s marketing arsenal. Is your website equipped with the right tools to boost your impact in a competitive industry? Check for these 8 essential elements:

1. Responsive Design

It’s official: Mobile internet use has surpassed desktop computer use.

If your website isn’t easy to use on smartphones and tablets, you’re already a step behind. With the majority of users searching on-the-go, your website must incorporate responsive design elements that make your site content accessible on any browser, platform, or device.

Smartphones and tablets have smaller screen sizes, use touch input, and are often at the mercy of variable mobile connection speeds. Will users be as comfortable viewing your website on these devices as they are on their computers? A refined user experience – independent of the device – is key to maximizing your online presence.

Not only that, there is also a premium on searchability for mobile-optimized web design. Google has in fact been using a search algorithm that rewards responsive websites with higher search rankings since early 2015

2. Lead Capture

For real estate website owners, success is not measured by the number of clicks and views. The website should be an effective tool to capture leads that can potentially become new clients.

Don’t let your users trail off your website without first making a connection. Encourage them to provide their information using smart call-to-action elements.

Go beyond catchy phrases. Make your calls to action subtle but effective by:

Highlighting the benefits of subscribing to your updates, such as regular and timely market and listings updates.

Designing strategic graphics and layouts that lead the viewer’s attention to a contact form.

Offering freebies (an e-book or a market report, for example) or access to exclusive pocket listings to showcase your expertise.

Just as important is ensuring that your users have multiple opportunities to get in touch with you. Make sure that your contact information is prominent on every page of your website, and provide links to your social media accounts to encourage quick and accessible conversations.

3. Featured Listings

Searching for the best homes can take plenty of time and effort – especially for buyers looking into a new and unfamiliar neighborhood.

Make property searches fun and engaging for your users by publishing your latest best deals and recommendations on dedicated pages on your website. Featured listings pages work very well for real estate professionals that specialize on particular types or categories of properties.

Want to showcase the best luxury estates in your area? Highlight new or up-and-coming constructions? Acreage properties for sale? Build customized hot sheets that shine the spotlight on your most high-profile listings. Use customized layouts to summarize and make the pertinent info quick and easy to read.

Your users will love you for making their lives easier.

4. Search Tools

Most, if not all, visitors on your website will head there to look for their ideal real estate buying or selling opportunities. This is why search tools are an indispensable part of any real estate website.

Some real estate customers are more experienced and savvy than others, while there are also those that have no idea how to even get started. Placing different search tools in your website will allow you to appeal to this variety of users, boosting your chances of gaining leads and potential clients.

Consider these styles:

Quick search toolbars. Compact and simple to use, these are ideal for first-time buyers or those unfamiliar with your area of operation. Place these on home screens and inner page margins, so users can launch into searches wherever they are on your website.

Advanced search page. The wider range of search parameters that this search tool is perfect for buyers or sellers who have a clear idea of what they want.

Interactive map search page. The visual nature of this tool will help homeowners looking to relocate within the same area or region, as well as buyers who want to move close to a particular place of interest, such as a school or commercial establishment.

5. Quality Images

Images are a powerful element in any website – especially so in the field of real estate.

While good copy communicates important information and useful, intuitive features keep users engaged, images have the power to evoke emotions and capture the imaginations of their viewers. For real estate professionals, this means conveying ideal living scenarios and lifestyles that listings often do not fully capture.

Images also break the monotony of blocks of text on a webpage. Strategic placement of relevant images can effectively improve the readability of your content.

Stock photos and video footage are always a cost-effective and convenient option you can choose for your website. Investing in professional photography and videography, however, can go a long way in creating a more authentic, more personalized, and more trustworthy feel.

6. Simple Navigation

Does your website follow the 3-click rule? In web design, three is (unofficially) the optimal number of clicks that a user needs to find any content or information that they need.

The 3-click rule is not a hard rule by any means, but you get the idea: Quick, easy, and convenient is key to keeping clients happy.

Need ideas on how to streamline your website’s navigational structure? Here are a few:

Fixed headers keep your website’s main sections visible at all times.

Descriptive, topic-focused labels guide your visitors better than generic section labels. They are great for SEO, too.

Avoid drop-down menus. They are neither user-friendly nor search engine-friendly.

Limit your menu items to seven.

Add fat footers to give users an overview of your site’s sections at the bottom of every page – where the links won’t distract from your main content.

7. Testimonials and Affiliations

Never underestimate the power of word-of-mouth. In the real estate business, a glowing review or a familiar network connection may be the key to making you relatable in the eyes of a discerning potential client.

Dedicate a full page on your website – as well as a section of your homepage – to a few choice testimonials. Choose statements that highlight your unique strengths as an agent, as well as a few memorable anecdotes. Ask some of your satisfied clients to record video testimonials – preferably from the home you helped them secure.

List your key affiliations, as well, especially if you have key partners in your local community. Associating with recognizable companies and brands will instantly boost your credibility, and your partners will surely appreciate that you acknowledge them on your website.

8. Useful Resources

Be sure that the information you offer on your website is not limited to property listings. Instead, become a one-stop shop for all your potential clients’ needs.

Pack your website with informative sections that will make you the top resource for local information. Consider these examples:

Buyers’ and sellers’ guides. Real estate transactions can be drawn out and overwhelming, so give your readers something to keep them appeased throughout the process.

Mortgage calculator. Help buyers avoid committing to a property they cannot afford. A built-in mortgage calculator can keep buyers’ expectations in check.

Home valuation. Give prospective a reliable estimate of their current property’s value so they can maximize their returns on a sale.

Regular market reports. Savvy property owners and investors may be keeping an eye on the market before making a move. Publish market reports on your website to keep them informed – and coming back.

Lifestyle guides and blogs. Prospective property buyers will always appreciate a glimpse of the local lifestyle they may soon be part of. A blog is a versatile section you can add on your website to write about various topics of interest, such as detailed neighborhood descriptions, lifestyle guides, and lists of notable attractions and events.

To see these essential elements in action, check out our AgentPro, Semi-Custom, and ImagineStudio website design showcases.

Get on the right track to building and maintaining a strong online presence with Agent Image. Contact the team today for more information.

The post 8 Essential Elements of an Effective Real Estate Website appeared first on Best Real Estate Websites for Agents and Brokers.

from RSSMix.com Mix ID 8230372 http://ift.tt/2jqgIZ9 via IFTTT

#IFTTT #RSSMix.com Mix ID 8230372

0 notes

berthastover · 7 years

Text

Optimizing Landing Pages for Lead Generation

Digital marketing campaigns involve more than just blogging, posting on social media, or streaming video content on YouTube and similar platforms. Promoting products or services and creating brand awareness through various channels is fine – but at the end of the day, it’s the sum of every completed transaction that will swell your coffers and keep your business, well… in business.

“Closing the deal” is a key element in this process, and an attractive landing page geared towards generating new leads to funnel through to the next phase in completing transactions is an essential thing to have.

What’s so great about a landing page?

Besides providing a forum to introduce prospective buyers to your latest and greatest product, world-class service, or must-have publication? This type of promotional web page also includes a mechanism (usually some kind of form or opt-in field) where visitors are strongly encouraged to leave a valid piece of contact information about themselves in exchange for some kind of wonderful, free or extremely low-cost give-away.

You read that correctly. On a landing page, you’re essentially giving stuff away in exchange for your visitor’s contact details.

And lead generation?

Those contact details you collect from (hopefully all) your landing page visitors represent potential leads for your marketing campaign. After all, they’ve come from people who have taken the time to assess what you have to offer – and who have expressed an interest in what you have to say, by signing up. So it’s fair to assume that they’ll be receptive to further contact from your organization.

But how can you increase the chances that visitors to your landing page will:

Take the time to assess and digest what’s there, and

Leave their names and email addresses (or whatever), then click on that big, shiny Call to Action button of yours?

Here are some attributes and strategies for a landing page that’s optimized for lead generation.

Clear & contrasting

Landing pages should conform to good web design principles – and among these are a harmonious and strategic balance of colors.

“Harmonious”, in that light-colored backgrounds are easier on the eyes, and induce visitors to stay on site longer.

“Strategic”, because against this backdrop, dark text is easier to scan – and boldly-colored contrasting elements like your Call to Action (CTA) button stand out much better.

“Punchy”

Now, there’s a good word to live by.

Rather than having to wade through reams of text, keep your message short, sweet, and relevant – because internet behavioral studies suggest that most visitors will only skim the material, at best.

Bullet points are a great way to concentrate visitor attention on your key arguments – and they cut down on the verbiage, too.

Screenshot from landing page of Digital Marketer: Nice use of bullet points – and a clear path to their Call to Action, with the reassurance of data privacy.

They may reduce your word count, but go easy on the industry-specific jargon and buzzwords. Jargon only alienates people who aren’t in the know (and there are plenty out there, in case you didn’t), while buzzwords can simply be annoying.

Reassuring

If you can associate your product or brand with some known and trusted names within your industry or the world at large, this assures visitors that you’re “the genuine article” yourself. That’s why many of the more successful landing pages have a section devoted to logos from their well-known partner organizations and affiliates.

Screenshot from landing page of Tableau: Creating an association with some powerful names to go with their lofty mission statement. Shame about the footer with its multiple exit points…

Glowing testimonials from customers in a similar demographic to the buyer persona for which your landing page was designed (more on that later) give a reassurance that your product or service will actually work for them.

And including a note to the effect that “We care about your privacy, and won’t sell off your data”, at the point where contact or other customer information is being gathered provides an assurance of integrity on your part.

Automated & convenient

If you want landing page visitors to give out information about themselves, then making it quick and easy for them to do so is a safe bet. Auto-Completion or pre-populated form fields can help.

Social media account profiles typically contain the kinds of data that’s being sought via landing page forms – so enabling visitors to fill out their information automatically by linking to their Facebook, Google, or other accounts can automate the process.

Capturing your audience

You’ll probably have several distinct buyer personas, representing the core demographics of your customer base – and you should create a separate landing page for each one.

Having attracted visitors to these pages, make sure you have a captive audience by ensuring that they can’t leave without either supplying their contact details and following your Call to Action (great), or declining your offer entirely (not so good).

Screenshot from landing page of WalkMe: Clear and concise statements of why the visitor should stick around.

That means no clickable links to your main website, or exits to other resources like social media.

Screenshot from landing page of WalkMe: Plenty of laurels and big-name backing. And not a visible exit point in sight.

Your words have power

One of those powers is to detract from your message. So make sure that your headlines, main sub-heading, and any section headers you use are attention-grabbing, consistent, and actually assist your narrative.

Set up a value proposition (“What’s my visitor going to gain from downloading this white-paper, installing my software demo, etc.?”), and let those words of yours support it – including the text on your CTA button.

Screenshot from landing page of The Hoth: Strong headline, nice emphasis on “Free”, and good use of contrasting colors. Shame about the outdated copyright notice…

Use valid statistics to back up your argument, when applicable.

Letting your picture tell the story

A similar argument holds for any images that you use. Make them relevant to your cause – and as much a part of your pitch as any other element on the page.

If that means hiring a photographer or video editor to get your visual content just right, then do it.

You’ll also want to include a “hero shot”, featuring your development team, project guru, or the subject matter expert who’s effectively narrating the material on your landing page.

Keeping it up to date

It may seem like a minor detail, but that line at the foot of the page where you declare your intellectual property rights and issue a copyright notice should be dated for this year. Not 2016 – or 1995.

If you don’t keep details like this updated, visitors will assume that you’ve just set your landing page trap and left it unattended, and don’t really care about keeping things fresh.

Use a template?

Your web design skills may be minimal, and you may not have the budget to hire a professional. Thankfully, there are online resources specifically devoted to landing page design – including pre-made templates – that you may consider using.

Test, and test some more

As well as separate designs for each of your buyer personas, you may find it helpful to test the response to slight variations in individual landing page designs (alternate headlines, different colors or imagery, etc.), in a series of A/B or split tests. Coupled with website analytics, this sort of fine-tuning can assist in optimizing the visitor experience and maximizing the number of visits and/or conversions.

With the above recommendations in mind, you’ll be well on your way to creating the kind of welcoming landing page presence that attracts a wealth of new leads to pursue in your marketing endeavors.

Over to you

Do you have any tricks to get your landing page optimized for lead generation? Share your experiences in the comments below.

How to Build Your Brand with YouTube

How To Integrate Email Marketing With Your Social Media Campaigns

The post Optimizing Landing Pages for Lead Generation appeared first on GetResponse Blog - Online Marketing Tips.

0 notes