This is the first day I met Saweetie… I actually have her first interview somewhere which we’ll put up when I find it. I was curating content for my site GIRLTHATSMYSONG.com and Max brought her by to talk about Icy Grl which had just been released on YouTube. Within in the week my mentor put me on the strategic rollout for the single which led to her signing at Warner Bros.

#Saweetie looking so 🔥🔥🔥and unbothered say she don’t have #prettyprivilege 🤷‍♀️ but we gon’ talk about it.   What y’all think?   Tag your bff’s👭 let ‘em chime in!   || || || #whatisgoingon #whatsthefussabout #saweetiegang #saweetieandquavo #saweetiefans #saweetiereels #americanentertainer #americanrapper #womenwinning #winningwomen #accomplishedwoman #quavo #quavoandsaweetie #livelaughlove #gorgeouswomen #thishappened #empressive #youtubevstiktok #hollywoodstars #hollywoodfans #follygang #entertainmentcommentary #hollyfollytv https://www.instagram.com/p/CR_32sKgOKR/?utm_medium=tumblr

As seen in the Saweetie My Type Video …this shot has been copied ever since. Let’s be real Icy set trends the girls follow these days and hasn’t even put out a debut album…iconic celeb status baby!

Fun fact: Saweetie launched the Tik Tok Duet feature with her hit single My Type! Lol she had an interview this day and I had to make her do the video in the dressing room. It came out dope…Embracing social media tools and partnerships can be very beneficial to an artist development strategy. We launched Icy Girl in Musically and continued to build when the platform changed to Tik Tok. More fun on my Tik Tok below 😄

We were the first music artist to activate with Morphe, this was a fun campaign and shoot. We aligned all the activations with Coachella happenings and a music campaign roll out!