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Holiday Shopping Trends in E-commerce

The holiday season almost always lays out a whole, new playing field for online marketers at large. And it so happens that it’s a field that’s packed full of opportunities not to be missed. Even amidst the shadow cast by the COVID-19 pandemic, the same trend of a heightened propensity for and interest in shopping still prevails. In fact, it won’t be farfetched to say that the pandemic served as a catalyst for a notable boost in the ecommerce industry. You only need to look at the top countries that have shown record-breaking continuous growth in their respective ecommerce markets to see this. That said, this Holiday Shopping Trends 2022 in E-commerce Infographic would not only reveal the said countries but provide indispensable and invaluable insights about the apparent revitalization the ecommerce industry almost always experiences once the holiday season rolls in.

What are the typical spending habits of the average holiday shopper? What do holiday sales figures usually look like? How has the pandemic affected (or benefited, to be exact) the ecommerce field? These are but some of the questions that the infographic can answer in a relatively detailed fashion.

That said, it doesn’t focus solely on the so-called holiday season “magic”, though. It shall also provide general figures about the state of ecommerce now — the most recent stats revealing the state of ecommerce in 2022, the general growth rate of the entire industry, the categories with the highest shopper interest, present consumer behavior, as well as the specific ecommerce websites dominating globally.

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Discover how the rise of online shopping and the competitive advantage of e-commerce are reshaping the retail landscape for small businesses in the wake of COVID-19.