normalize liking platonic dynamics just as much as romantic dynamics. normalize being insane over characters as friends and not as a ship. normalize wanting characters to be closer platonically just as you would want them to be closer romantically (I call it platonic shipping). normalize not having characters fall in love for no reason when they were already great and compelling platonically. normalize characters doing things that are usually seen as romantic but in a platonic context. normalize writing platonic fanfiction and drawing platonic fanart. "I am insane about their friendship" can and should be common actually. amatonormativity BEGONE!