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haillenarte · 4 years

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uniqlo x ffxiv collab;

Here are translations of the Uniqlo x FFXIV advertisements that hit Japanese stores in December 2019.

Wait... What? An announcement was posted on Lodestone today that tapestries (basically just banners) of FFXIV characters would be displayed in select Uniqlo stores in Shinjuku and Ikebukuro.

I’ve heard of Uniqlo, but I don’t know what it is... Uniqlo is a Japanese fashion brand that’s pretty much known for selling basics — think single-color shirts, sweaters, pants, coats, and scarves. While I won’t speak for everyone, and I’m sure some people have wildly different opinions, my personal experience is that in Tokyo, Uniqlo is thought of as a very basic, bargain-bin place to buy clothes: yeah, it’s normal to shop there, and pretty much everyone has some item from Uniqlo in their closet somewhere, but it’s not really considered fashionable, and it’s honestly a bit uncool to wear Uniqlo from head to toe. In New York, however, Uniqlo is generally thought of as basic but trendy — people tend to like the quality of the clothing even though individual items can be pricey. In the end, a brand is a brand. If they operate in your country, you may as well head to their website to get your own idea of it.

So this is basically just an advertising campaign? Yes, and a very limited one. If I understand correctly, the ads are only running in three Uniqlo stores in all of Tokyo. They’re pretty big stores in trendy neighborhoods, but not the flagship store or anything. (Their flagship store is in Ginza, which is very nice, but rather mature and austere.) Also, they are specifically advertising Uniqlo’s “HEATTECH” clothing line, which, I don’t know, uses science to keep you warm or something. I have never tried HEATTECH clothes, though I have other pieces of clothing from Uniqlo, but I am told that they are pretty warm.

How weird is this for Uniqlo? Honestly, not that weird — Uniqlo does a lot of collaborations with popular series, mostly thanks to their T-shirt line that’s collaborated with such characters and series as Mario, Gundam, Pokémon, Hello Kitty, and all manner of mangas. I don’t know whether or not they’ve run fake testimonials from characters before, but the testimonial-based ads themselves are just a thing that Uniqlo does. I’m pretty sure they’ve done comparable campaigns in Singapore and Taiwan, albeit with real people giving their opinions and not Final Fantasy characters. Their “Voices of New York” series was somewhat similar as well — they got a bunch of famous New Yorkers to wear Uniqlo and do little interviews, basically.

How weird is this for Square Enix? Honestly, not that weird — I mean, will anything ever be as weird as when they decided to have Lightning and other characters from FFXIII model for Prada and Louis Vuitton? FFXV had fashion collaborations with Vivienne Westwood and Roen built into the game, too, although that was a little more... serious. I’m actually just disappointed that they didn’t whip up a Uniqlo HEATTECH shirt for the characters to actually wear.

How weird is this, like... generally? Oh, it’s very silly, but character collaborations are all kind of a big joke anyway. And, to be honest, they do get nerds to get into their stores and buy shit.

Photos were taken randomly off Twitter. Thank you to everyone who visited Uniqlo just to share the banners with social media.

As for the text itself, I... I don’t want to talk about it...

HEATTECH x FINAL FANTASY XIV ONLINE The reason I wear Heattech every day...

ESTINIEN Former Azure Dragoon Heattech lover for 5 years.

Under my armor, I’m always wearing Heattech. Has it already been 5 years, now? 'Twas Ser Aymeric who originally recommended to me these garments. At first, I was half in doubt as to the veracity of his claims, but once I equipped mine own apparel, I was stunned by how well it performed. It doesn't matter how high I jump through the frigid air of Coerthas — I never get cold. Now I can't even imagine fighting in the skies without Heattech.

ALPHINAUD LEVEILLEUR Academician of the Scions of the Seventh Dawn Heattech lover for 1 year.

In Heattech, I'm warm from the tips of my fingers down to my toes. During my journey through Ishgard, a companion of mine recommended that I wear these curious garments to stay warm, and I have not been parted from them since. Even as I gathered bits of brush and kindling in the Churning Mists for our campfire, I felt not the slightest chill.

ALISAIE LEVEILLEUR Red Mage of the Scions of the Seventh Dawn Heattech lover for 1 year.

When something red catches my eye, I just have to have it. And each time a new Heattech product comes out, I'll add it to my wardrobe without hesitation. These garments don't get in the way during frenzied combat, and they provide the ease of movement that I need in the heat of battle. They come in so many tempting colors that I do find it difficult to choose between them every now and then — but in the end, I always pick red!

Y’SHTOLA RHUL Sorceress of the Scions of the Seventh Dawn Heattech lover for 6 years.

Every sorceress worth her salt keeps a few secrets... and Heattech is one of mine. Naturally, these vestments will keep you warm, and I particularly appreciate that they feel smooth to the touch. ‘Twould be an exaggeration to say that I could forget that I am wearing them, but... I do find myself advantaged by the way that they do not obstruct the flow of magic. As Master Matoya has chosen to reside in a rather dark, chilly cave, I thought it prudent to send her a selection of Heattech raiments. I wonder how well she found them.

CID NAN GARLOND President of Garlond Ironworks Heattech lover for 9 years.

Heattech is our company's hidden uniform. Garlond Ironworks engineers often work in cold environments, so Heattech garments have become indispensable to our performance. Anyone who's ever flown an airship knows this well: when you're at the helm, you're at the mercy of the winds, and those winds are cold. That's why every engineer in our organization is provided with a Heattech undershirt. And you? Will you join our number?

NERO TOL SCAEVA Freelance Genius Engineer Heattech lover for 9 years.

This is something I might engineer — which is how you know it’s good. Garlond’s Heattech undershirt is naught but a simple garment, whereas mine is fitted with a magitek weave that promotes superior heat retention!

KRILE BALDESION Archon of the Scions of the Seventh Dawn Heattech lover for 3 years.

Do you suppose we might call this... the power to transcend the cold? Thanks to the raging aether surrounding the isle, Eureka Anemos undergoes volatile changes in temperature, making Heattech an absolute necessity for exploring the more frosty areas of the Forbidden Land. Even that obstinate Ejika hides an undershirt beneath his robes, you know! I myself am rather partial to sporting a good pair of Heattech short pants whilst on expedition. I don't believe even the brightest minds at the Studium could have conceived of such practical use for this technology.

Please note that Sharlayan lore isn’t my strong suit, and I never set foot in Eureka, so it is possible that there are better ways to interpret some of Krile’s remarks here.

also here’s my version thank u good night

#ffxiv #ff14 #estinien #alphinaud #alisaie #y'shtola #cid #nero #krile

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