On Methods for Gauging Reader Interest, because it's not just about comments!

Initially, comments and kudos are what matter most to me. Hits only show how many people click, so when I post a new fic or a first chapter, there's no way to know whether people stick around till the end unless they leave kudos or comment.

For fics with multiple chapters/installments, hits begin to matter as kudos dry up. You can leave kudos on AO3 once per fic. The only way to show extra support to a writer afterward is to comment on each chapter. But a lot more people are going to read than are going to leave comments. If you start looking at hits and thinking of them as little kudos themselves, that's something. Of course some of those people are still clicking and leaving without reading to the end. But it's safe to assume that enough aren't, especially if you see a similar or increased count of new hits each time you update.

Don't overlook bookmarks! If someone's bookmarked or subscribed to your fic, count it in your head as kudos. And don't forget that on AO3 you can have private bookmarks which don't show in the public bookmark count. Check your stats and you might find your fic is bookmarked significantly more often than it appears to be. (Also check what your public bookmarks are because sometimes people leave mini reviews in them and it's such a sweet surprise!)

All fics lose interaction relative to when they were published after they haven't been updated for a while. So if you want to know whether anyone's reading your "old" fic (in quotes because I find fics are treated as old pretty much as soon as they're completed and off the first page of results!), but kudos are rare and comments are rarer still: look at hits. Indulge in that wiggle of joy you get when you see there are people reading. It's not silly to do that. That's a person who noticed your fic and was interested enough to open it.

While comments will always give the biggest serotonin boost for most of us, I think that a lot of the reason we don't feel the same towards hits is simply because they're not comments. We've programmed ourselves to see certain forms of interaction as more valuable. But if you think about it, fan art here on tumblr gets a lot more likes than it does reblogs or comments. Likes on tumblr can mean you liked the art, or you're bookmarking it for later, or even that you don't like it and are planning to rant about it. Plus people can revoke Likes any time they want, which you can't do with comments or kudos.

Likes are the bare minimum for interaction tumblr, and hits are the bare minimum for AO3. Art will still have more, because it's quicker to take in a picture than it is to read even a short fic, and easier to make a judgment on whether or not you enjoy it. But the value of that interaction isn't necessarily different if you equate likes to hits. In both cases, comments and shares occur less. Interaction is largely wordless - that's just how it is. But that lack of words doesn't mean lack of interest. You've got to arrange your mentality to interpret the coded message.

This may sound like a case for quantity over quality, but that's not my intention. I know as well as any fic writer how a joyful comment can power me through the whole of the next chapter, while posting and not getting any response for weeks can feel like I might as well give up and become an accountant. :P But it's completely out of our control. And it's better to focus on what you can control than what you can't.

"I don't get enough reader response" is a common refrain which I've heard since I posted my first ever fic as wide-eyed eleven-year-old. Over the years, I found that my reliance on comments dropped as I came to value other forms of engagement more highly, as I think they deserve to be. It doesn't mean I don't still adore my commenters, it just means I am more aware of my quiet readers and adoring them as well has done wonders for my confidence as a writer :)