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katnisshawkeye · 2 years

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Instagram’s Brand Updates

First of all, what is a brand?

“Product are made in the factory, but brands are created in the mind.” — Walter Landon

The brand is an experience characterized by emotional meanings, and it’s all the all the perceived and the shared in relational terms between the main actors of the firm and the target market.

The brand carries meanings, not products or services, and is one of the reasons why the good marketing is not based on the prices battle, but on a questions of perceptions.

The brand is a promise of a big idea, but is also the reputation of the company, and that’s the reason a good brand needs both a police and strategy.

Only in the end, a brand is all the logo, the slogan and the color palette. This is what it’s called brand design, and it’s all the visual and tonal way it’s communicated the value proposition.

Then... Instagram’s Brand!

Instagram updated their brand to celebrate the Instagram community of creators, updating it’s brand design.

Introducing the Instagram Sans global typeface, Instagram is now able to express a range of styles in any languanges through a contemporary remix of grotesque and geometric styles. It also wants to express friendship and humanity.

Updating the gradient, based on a vibrant 5-colors palette (yellow #FFD600, orange #FF7A00, pink #FF0069, fuchsia #D300C5 and purple #7638FA), helps the intent of pushing the culture forward, create because it’s possible, feature creators, define people and launch shops.

The new layout, more flexible and adaptable, empoweres the community to explore and create on the app, helping people to create dynamics layouts to invite experimentation.

It might be useful to deep:

Instagram Brand

“Brand strategy for designers”, Stegan Murray

“Branding for designers”, Sean Adams

“Personal branding on social media”, Jennifer W. Jessie

If this article was useful, stay updated by following me on Instagram and on Facebook!

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katnisshawkeye · 2 years

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Drawing makes better Designers

Drawing with pencil on paper helps everyone to open their mind and to put into shapes what they see in the world.

A graphic designer is not an artist, and illustration might not be in hir chords, but hir need to practice hir drawing skills day per day to explore the world as well.

So, the first phase of this work was just taking a week to sketch down seven different animals.

Then, I chose one of the animals I studied, and I created a logo. This second phase of the projects helped me to summarize a complex figure in a simple non-trivial one, and I made some sketches on what my hypotetical logo might look like.

A good logo design, in fact, is not characterized by its complexity, but by its simplicity, capable to be immediately recognizable.

Finally, I studied how to make the logo, and the ways the logo must appear.

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