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hopbugmedia · 28 days

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Navigating Mobile Metrics: A Comprehensive Guide to Mobile Measurement Platforms

In today's digital landscape, the mobile revolution has reshaped how businesses connect with their audiences. With billions of smartphones in use worldwide, mobile has become the primary channel for engaging customers, driving sales, and building brands. But amidst this vast ecosystem, understanding how your mobile app or website is performing can be daunting. Enter mobile measurement platforms - your compass in the digital wilderness, helping you navigate the intricate world of mobile metrics.

Understanding Mobile Metrics

Mobile metrics are the breadcrumbs of user behavior scattered across your digital properties. From app installs to user engagement, from retention rates to in-app purchases, these metrics provide invaluable insights into the health and performance of your mobile presence. However, the sheer volume of data generated can overwhelm even the most seasoned marketer or developer.

This is where mobile measurement platforms come into play. These sophisticated tools gather, analyze, and visualize mobile data, offering actionable insights that drive informed decision-making. Whether you're a startup seeking growth opportunities or a multinational corporation fine-tuning your mobile strategy, these platforms provide the clarity and direction you need.

The Role of Mobile Measurement Platforms

At their core, mobile measurement platforms serve as the nerve center of your mobile operations. They track user interactions, monitor app performance, and attribute conversions to specific marketing channels. By integrating with your app or website, they collect data on everything from user demographics to in-app events, transforming raw numbers into meaningful insights.

But their significance goes beyond mere data collection. Mobile measurement platforms offer a suite of tools for analysis, segmentation, and optimization. Want to know which marketing campaign drove the most installs? Curious about user behavior within your app? These platforms provide the answers, empowering you to refine your strategy and enhance the user experience.

Key Metrics Measured

So, what exactly should you be measuring? While the specific metrics may vary depending on your goals and industry, several key indicators are universally essential:

1. Acquisition Metrics: How are users discovering your app or website? Acquisition metrics such as installs, clicks, and cost per acquisition (CPA) shed light on your marketing effectiveness and help you allocate resources efficiently.

2. Engagement Metrics: Once users are onboard, how are they interacting with your content? Engagement metrics like session duration, screen views, and retention rates gauge the stickiness of your app and the quality of your user experience.

3. Monetization Metrics: For businesses monetizing their mobile presence, understanding revenue generation is paramount. Monetization metrics such as in-app purchases, ad revenue, and average revenue per user (ARPU) provide insights into your app's financial performance.

4. Retention Metrics: How many users are sticking around after the initial download? Retention metrics, including churn rate and cohort analysis, reveal the long-term viability of your app and your ability to retain users over time.

5. Conversion Metrics: Finally, how effective are your conversion funnels? Conversion metrics such as conversion rate, funnel drop-off, and attribution modeling illuminate the path users take from discovery to action, identifying areas for optimization.

Choosing the Right Platform

With a myriad of mobile measurement platforms available, selecting the right one for your business can be overwhelming. Here are a few factors to consider:

1. Features and Capabilities: Assess the platform's feature set, ensuring it aligns with your specific needs. Look for robust analytics, attribution modeling, and customizable reporting tools.

2. Integration and Compatibility: Ensure the platform seamlessly integrates with your existing tech stack, including your app or website, ad networks, and marketing platforms.

3. Scalability and Flexibility: Consider your future growth trajectory. Choose a platform that can scale with your business and adapt to evolving market trends and technologies.

4. Support and Training: Evaluate the level of support and training offered by the platform provider. Look for comprehensive documentation, responsive customer service, and educational resources.

5. Cost and ROI: Finally, weigh the platform's cost against its potential return on investment. While budgetary constraints are essential, prioritize value and functionality over price alone.

Conclusion

In the ever-expanding realm of mobile technology, understanding your audience and optimizing your mobile presence is paramount. Mobile measurement platforms serve as your guiding light, illuminating the path to success with actionable insights and data-driven decision-making.

By harnessing the power of mobile metrics, you can fine-tune your strategy, enhance user engagement, and drive sustainable growth. So, whether you're a fledgling startup or an established enterprise, embrace the journey of mobile measurement, and chart a course to digital prosperity. With the right tools and a clear direction, the possibilities are limitless in the mobile-first world.

Stay ahead in the dynamic landscape of digital marketing at https://www.hopbug.com

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buurnedergaard62 · 4 months

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The Power of SMS: Unleashing the Potential of Indian Marketing

In today's rapidly evolving digital landscape, SMS marketing stands out as a powerful tool that has truly unleashed the potential of marketing in India. With the widespread use of mobile phones and the ever-growing reach of technology, businesses have discovered the immense benefits of SMS marketing services in India. From small-scale enterprises to large corporations, this cost-effective and efficient marketing strategy has proven to be highly impactful.

India, being the second-largest mobile market in the world, presents a wealth of opportunities for businesses to tap into the vast customer base. As SMS marketing gains momentum, companies are realizing the importance of partnering with the best SMS marketing company in India to maximize their reach and impact. With the capability to send bulk SMS messages to a wide audience, this form of marketing has become an indispensable part of successful marketing campaigns.

To effectively utilize SMS marketing solutions in India, businesses have access to a variety of tools and software specifically designed to streamline their campaigns. These affordable SMS marketing options enable companies to create personalized messages, schedule campaigns, and monitor their results with ease. By leveraging the right SMS marketing platform in India, businesses can implement targeted strategies that engage customers and drive favorable outcomes.

With its high open rates and instant deliverability, SMS marketing campaigns in India have become a preferred choice for businesses aiming to create a direct and intimate connection with their audience. By crafting compelling SMS advertising messages and promotions, companies can effectively capture the attention of potential customers and generate leads. The ability to track SMS marketing analytics in India further empowers businesses to measure the success of their campaigns and make data-driven decisions.

In this article, we will explore the various facets of SMS marketing and uncover the trends, tips, and strategies that can help businesses unlock the full potential of this powerful marketing tool in India. Whether you are a small business owner or a marketing professional, understanding the benefits, best practices, and emerging trends of SMS marketing in India can provide invaluable insights to transform your marketing efforts into resounding success.

The Power of SMS Marketing in India

India, with its vast population and rapid digital growth, presents a wealth of opportunities for businesses to harness the power of SMS marketing. As a cost-effective and efficient communication channel, SMS marketing has emerged as a game-changer in the Indian marketing landscape.

With the availability of reliable SMS marketing services in India, businesses can easily reach their target audience in a personalized and targeted manner. By partnering with the best SMS marketing company in India, businesses can take advantage of advanced features and tools that enable them to create successful SMS marketing campaigns.

Bulk SMS marketing in India has become popular due to its ability to send large volumes of messages at once. This allows businesses to reach a wider audience and generate greater brand visibility. Moreover, SMS marketing solutions in India offer affordability, making it an attractive option for businesses of all sizes.

SMS Marketing: A Powerful Business Tool

SMS marketing software in India empowers businesses to streamline their marketing efforts by providing a centralized platform. SMS marketing rates India, enables businesses to efficiently manage their SMS marketing campaigns, track delivery rates, and analyze customer responses. By utilizing SMS marketing strategies, businesses can optimize their mobile marketing efforts and effectively engage with their target customers.

SMS advertising in India opens up new avenues for businesses to promote their products and services. By sending promotional messages directly to customers' mobile phones, businesses can increase their brand visibility and nurture customer relationships. These SMS promotions serve as a highly effective tool to inform, educate, and entice customers to take action.

Realizing the Benefits of SMS Marketing

With an array of SMS marketing tools available in India, businesses can access innovative features such as personalized messaging, automated responses, and interactive communication. These tools enhance customer engagement and enable businesses to deliver a more tailored and immersive experience to their customers.

By partnering with an SMS marketing agency in India, businesses can leverage the expertise of professionals who understand the local market dynamics. These agencies provide valuable insights on SMS marketing rates, trends, and best practices, helping businesses achieve optimal results in their marketing campaigns.

In conclusion, SMS marketing has emerged as a powerful marketing tool in India, offering numerous benefits for businesses. From its affordability to its effectiveness in reaching a wide audience, SMS marketing enables businesses to unlock the full potential of the Indian market. By embracing SMS marketing strategies and utilizing the available tools and services, businesses can stay ahead of the competition and drive impressive results.

Effective SMS Marketing Strategies

SMS marketing has become an indispensable tool for businesses in India, offering a direct and efficient way to reach customers. To ensure the success of your SMS marketing campaigns, it is important to have effective strategies in place. In this section, we will discuss three key strategies that can help you maximize the potential of SMS marketing in India.

Making your messages engaging and concise

With the limited character count of SMS, it is crucial to craft messages that are both engaging and concise. Grab the attention of your audience by starting with a personalized greeting and include relevant information that will resonate with them. Avoid using excessive abbreviations or slang that may be confusing to your recipients, and instead, focus on clear and concise language that effectively conveys your message.

Timing and frequency are key

Timing plays a crucial role in the success of your SMS marketing campaigns. Consider the habits and routines of your target audience to determine the best time to send your messages. Sending SMS during peak hours may result in a higher response rate. Additionally, be mindful of the frequency of your messages. Bombarding your customers with too many SMS can lead to annoyance and potential opt-outs. Find a balance that keeps your customers engaged without overwhelming them.

Personalization and segmentation

One of the greatest strengths of SMS marketing is the ability to personalize your messages. Take advantage of this by segmenting your audience and tailoring your SMS based on their specific preferences, behavior, or demographics. By delivering targeted and relevant content, you can significantly increase customer engagement and response rates.

In conclusion, implementing effective SMS marketing strategies is essential to leverage the power of SMS in the Indian marketing landscape. Craft engaging and concise messages, send them at the right time and frequency, and personalize your SMS based on your audience segments. By following these strategies, businesses can optimize their SMS marketing efforts and unlock the full potential of this powerful marketing channel.

Maximizing the Benefits of SMS Marketing

In today's fast-paced world, SMS marketing has proved to be a game-changer for businesses in India. With the increasing use of mobile phones across the country, SMS marketing has become a cost-effective and powerful tool to reach and engage with customers. Let's explore some effective strategies to maximize the benefits of SMS marketing.

First and foremost, it is crucial to choose the right SMS marketing platform. Look for a reliable and feature-rich SMS marketing software in India that offers a wide range of solutions and analytics. By investing in the best SMS marketing company in India, you can ensure that your messages are delivered efficiently, and you have access to valuable data that helps in understanding customer behavior and optimizing your campaigns.

Secondly, crafting compelling SMS marketing campaigns is essential to grab the attention of your target audience. Ensure that your SMS marketing strategies in India are personalized, concise, and include a clear call-to-action. By providing value to your customers and tailoring your messages to suit their preferences, you can increase engagement and drive conversion rates.

Finally, regularly reviewing and analyzing the performance of your SMS marketing campaigns is crucial for continued success. Leverage SMS marketing analytics in India to track key metrics such as customer response rates, conversions, and ROI. This valuable data will help you identify areas of improvement, refine your SMS marketing tactics, and stay ahead of the competition.

By leveraging the power of SMS marketing tools in India, businesses can witness significant benefits. Cost-effective, efficient, and highly targeted, SMS marketing opens up new avenues of communication and fosters better engagement with customers. When implemented strategically and paired with mobile marketing in India, SMS advertising and promotions have the potential to drive business growth and foster long-term customer relationships.

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ashleyjuhl46 · 4 months

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Cashing in on Texting: Unlocking the Power of SMS Marketing in India

In today's digital age, where smartphones have become an indispensable part of our lives, businesses are constantly on the lookout for effective marketing strategies. One such strategy that has gained immense popularity is SMS marketing. In India, where mobile penetration is skyrocketing, SMS marketing has emerged as a powerful tool for reaching out to target audiences and driving tangible results.

With numerous SMS marketing services available in India, businesses have the opportunity to leverage this effective communication channel to connect with their customers on a personal level. Whether you are a small business or a large enterprise, finding the best SMS marketing company in India can make all the difference in your marketing campaigns. From sending bulk SMS messages to implementing targeted SMS marketing solutions, the possibilities are endless when it comes to harnessing the power of SMS in India.

When executed well, SMS marketing campaigns in India can yield impressive results at affordable rates. With the right SMS marketing software and platform, businesses can not only streamline their messaging efforts but also track and analyze the effectiveness of their SMS marketing strategies. From promoting products and services to running SMS advertising and promotions, businesses can unlock the true potential of SMS marketing tools in India.

In this article, we will explore the various aspects of SMS marketing in India, from understanding the current trends to providing useful tips on how to maximize its benefits. By delving into the world of SMS marketing analytics, we will uncover the insights that can help businesses make informed decisions and achieve their marketing goals. So, buckle up as we take a deep dive into the realm of SMS marketing and discover how businesses in India can cash in on this powerful tool.

1. The Power of SMS Marketing in India

In today's digitally connected world, SMS marketing has emerged as a powerful tool for businesses to reach their target audience effectively. With the ever-increasing popularity of mobile phones in India, SMS marketing offers a cost-effective and efficient way for companies to promote their products and services.

SMS marketing services in India provide businesses with a reliable platform to connect directly with their customers. Whether it's sending promotional offers, product updates, or important announcements, SMS marketing allows businesses to engage with their customers instantly. With a high open rate and quick response time, SMS marketing campaigns in India have proven to be highly effective in driving customer engagement.

When it comes to choosing the best SMS marketing company in India, businesses have a variety of options to explore. From bulk SMS marketing solutions to affordable software platforms, there are diverse SMS marketing strategies available to suit different business needs. These SMS marketing tools in India not only provide easy-to-use interfaces but also offer analytics to track the success of SMS marketing campaigns.

With mobile marketing becoming increasingly popular, SMS advertising and promotions have become an integral part of business strategies in India. By leveraging the power of SMS marketing, businesses can tap into the vast potential of the Indian market, expand their customer base, and ultimately boost their revenue.

In conclusion, SMS marketing has become a game-changer for businesses in India. With its wide reach, affordability, and quick response rate, SMS marketing provides an effective way for companies to connect with their target audience. By utilizing SMS marketing campaigns, businesses can unlock the power of mobile communication and drive success in the Indian market.

2. Benefits and Strategies of SMS Marketing

In today's digital landscape, SMS marketing has emerged as a powerful tool that businesses can leverage to effectively reach their target audience in India. With the increasing popularity of mobile devices, SMS marketing offers numerous benefits and strategies that can help businesses achieve their marketing goals.

One of the key benefits of SMS marketing services in India is its high open rate. Unlike emails or other forms of digital marketing, SMS messages have a significantly higher open rate, ensuring that your message reaches your audience without getting lost in crowded inboxes. This makes SMS marketing an ideal choice for businesses looking to deliver important announcements, exclusive offers, or time-sensitive information to their customers.

Another advantage of SMS marketing is its cost-effectiveness. Compared to other marketing channels, SMS marketing campaigns in India can be implemented at a much lower cost, making it a viable option for businesses with limited marketing budgets. By leveraging bulk SMS marketing, businesses can reach a large number of potential customers at a fraction of the cost of traditional advertising methods.

SMS marketing also allows businesses to tailor their messages to specific customer segments, enabling personalized communication. With the help of SMS marketing platforms and software in India, businesses can collect data and utilize analytics to understand customer preferences, behaviors, and patterns. This valuable data can then be used to create targeted SMS marketing strategies that deliver relevant content to the intended audience, enhancing the overall customer experience.

In conclusion, SMS marketing offers a range of benefits and strategies for businesses in India. With its high open rate, cost-effectiveness, and ability to personalize communication, SMS marketing has become an essential tool for businesses to connect with their target audience, drive engagement, and achieve their marketing objectives. By adopting SMS marketing as part of their overall marketing strategy, businesses can unlock the power of mobile marketing and stay ahead in today's competitive market.

3. Trends and Tips for Successful SMS Marketing in India

With the rapid growth of mobile phone usage in India, SMS marketing has become an effective tool for businesses to reach their target audience. To make the most out of SMS marketing campaigns, it is important to stay updated on the latest trends and follow some essential tips.

Personalization is Key: In today's digital age, consumers appreciate personalized experiences. When sending out SMS marketing messages, use the recipient's name whenever possible, and tailor the content to their specific interests and preferences. SMS promotions India, can significantly increase engagement and conversion rates.

Timing is Everything: Sending SMS messages at the right time is crucial for a successful campaign. Understand your target audience and their behavior patterns to determine the optimal timing for your messages. Avoid sending texts during late-night hours or early mornings to avoid disturbing recipients. Research shows that SMS messages sent during mid-morning or early evening are more likely to be read and acted upon.

Incorporate Interactive Elements: To create a more engaging SMS marketing campaign, consider incorporating interactive elements such as clickable links, surveys, or polls. This allows recipients to actively participate and provides valuable insights for your business. Interactive SMS messages not only capture attention but also encourage customers to take immediate action.

By following these trends and tips, businesses can leverage the power of SMS marketing in India to effectively promote their products or services, boost customer engagement, and drive revenue growth. Remember to monitor the performance of your campaigns regularly and make necessary adjustments to optimize results.

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feldmanhusted58 · 4 months

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Reaching New Heights: Unleashing the Power of SMS Marketing in India

In today's digital age, businesses are constantly seeking innovative ways to connect with their target audience and drive growth. With the increasing popularity of mobile devices in India, SMS marketing has emerged as a powerful tool to reach customers effectively. SMS marketing services in India provide businesses with the opportunity to engage with their customers directly through personalized messages, creating instant and tangible impact. Whether you're a small local business or a large enterprise, incorporating SMS marketing into your overall marketing strategy can yield remarkable results.

When it comes to SMS marketing in India, finding the best SMS marketing company is crucial. A reliable partner can provide tailored SMS marketing solutions that suit your business needs and budget. From bulk SMS marketing campaigns to affordable SMS marketing software, the options available are diverse. By choosing the right SMS marketing platform, businesses can effectively target their audience and track the success of their campaigns through analytics.

Mobile marketing in India has witnessed significant growth, and SMS advertising has proven to be a cost-effective promotional tool. With SMS promotions, businesses can instantly deliver offers, discounts, and important updates directly to their customers' mobile devices. This creates a sense of urgency and encourages immediate action, resulting in higher conversion rates. With SMS marketing tools at your disposal, businesses can streamline their communication processes, saving both time and resources.

Partnering with an experienced SMS marketing agency can further enhance the effectiveness of your SMS marketing campaigns. These agencies can provide invaluable insights and guidance on the latest SMS marketing trends, ensuring that your strategy remains relevant in a constantly evolving market. Additionally, they can offer SMS marketing tips and best practices that have been proven successful, enabling you to maximize the benefits of SMS marketing in India.

In conclusion, SMS marketing in India unlocks tremendous potential for businesses looking to connect with their audience on a personal level. With the right SMS marketing strategies, businesses can leverage the widespread use of mobile devices to drive growth, increase customer engagement, and enhance brand awareness. By capitalizing on the power of SMS marketing, businesses can achieve remarkable results while staying ahead of the competition.

Benefits of SMS Marketing in India

Increased Reach and Instant Delivery:

One of the key benefits of SMS marketing in India is its ability to reach a wide audience instantly. With the increasing number of mobile phone users in the country, SMS messages have a high likelihood of reaching the intended recipients. Unlike traditional marketing methods, such as print ads or email marketing, SMS messages have a significantly higher open and read rate, ensuring that your message is delivered and seen by your target audience without delay.

Cost-Effective Advertising:

SMS marketing in India is an affordable option for businesses of all sizes. With bulk SMS marketing services available, you can reach a large number of potential customers at a fraction of the cost compared to other advertising channels. This makes it an ideal marketing strategy for small and medium-sized businesses looking to reach a wide audience without breaking the bank. Additionally, with the availability of affordable SMS marketing solutions in India, businesses can leverage this cost-effective advertising method to boost their sales and brand visibility.

Higher Engagement and Response Rates:

SMS marketing campaigns in India have been proven to have higher engagement and response rates compared to other marketing channels. With the majority of people having their mobile phones within arm's reach throughout the day, SMS messages have a higher chance of being noticed and acted upon by recipients. This makes SMS marketing an effective tool for sending out time-sensitive promotions, reminders, and offers to capture the attention of potential customers and prompt them to take immediate action.

In conclusion, SMS marketing in India offers several benefits for businesses looking to increase their reach, engage with their target audience, and maximize their advertising budget. With its instant delivery, cost-effectiveness, and higher engagement rates, SMS marketing has become an essential component of successful marketing strategies in the country.

Effective SMS Marketing Strategies for Indian Businesses

In the dynamic landscape of Indian businesses, adopting effective SMS marketing strategies can help companies reach their target audience and drive successful marketing campaigns. Here are some key strategies that businesses in India can implement to unlock the power of SMS marketing:

Personalization is Key: Tailoring messages to the specific needs and preferences of each recipient is crucial. By personalizing SMS marketing campaigns, businesses can create a personalized experience for their customers, captivating their attention and increasing engagement. Incorporating the recipient's name, previous purchase history, or relevant demographic information can significantly boost the effectiveness of SMS marketing efforts.

Timing and Frequency: Finding the optimal balance between timing and frequency is vital for successful SMS marketing in India. Sending messages at the right time ensures that they are not easily overlooked or forgotten. Additionally, striking the right balance with the frequency of messages helps to avoid overwhelming recipients and maintains their interest. Businesses should conduct thorough research to identify the most suitable timing and frequency for their target audience to maximize the impact of their SMS marketing campaigns.

Compelling Call-to-Action: Including a compelling call-to-action in SMS marketing messages can drive customer engagement and prompt immediate action. By clearly stating what action the recipient should take, businesses can stimulate consumer response and increase conversion rates. Whether it is providing a link to a website, offering a discount code, or encouraging customers to visit a physical store, a strong call-to-action can make all the difference in the effectiveness of SMS marketing campaigns.

By employing these effective SMS marketing strategies, Indian businesses can unlock the true potential of SMS marketing and leverage its power to connect with customers, drive engagement, and achieve business growth.

Trends and Future of SMS Marketing in India

India's rapidly growing mobile market has paved the way for innovative marketing strategies, and SMS marketing is no exception. With the mobile penetration rate continuing to rise, businesses in India are leveraging the power of SMS marketing to reach their target audience effectively. In this section, we will explore the emerging trends and the future prospects of SMS marketing in India.

Personalization and Targeting

As the Indian market becomes more saturated, businesses are becoming increasingly aware of the importance of personalization in SMS marketing campaigns. Gone are the days of generic text messages. Today, businesses are using advanced analytics and customer data to segment their audience and tailor messages that resonate with individuals on a personal level. By delivering relevant and personalized content, businesses can enhance customer engagement and drive higher conversion rates.

Integration with Other Channels

In today's digital landscape, an integrated marketing approach is crucial for success. SMS marketing in India is no longer seen as a standalone strategy but as a complementary tool that works in tandem with other marketing channels. By integrating SMS marketing with social media, email, and other digital platforms, businesses in India can create a cohesive and engaging customer experience. For example, SMS can be used to drive traffic to social media pages or to communicate special offers and discounts available through email campaigns. SMS marketing software India, enhances brand visibility and strengthens overall marketing efforts.

Rise of Automation and AI

The future of SMS marketing in India is set to witness significant advancements in automation and artificial intelligence (AI). With the help of AI-powered chatbots and automated response systems, businesses can streamline their SMS marketing campaigns and deliver personalized messages at scale. These technologies enable businesses to automate routine tasks, such as sending welcome messages, order confirmations, and reminders. By leveraging automation and AI, businesses can save time and resources while ensuring timely and relevant communication with their customers.

In conclusion, SMS marketing in India is evolving at a rapid pace. Personalization, integration with other channels, and the rise of automation and AI are the trends shaping the future of SMS marketing in the country. As businesses continue to embrace these trends, SMS marketing will remain a powerful tool for engaging customers, driving sales, and fostering brand loyalty in the Indian market.

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nissenrindom29 · 4 months

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5 SMS Marketing Strategies to Boost your Business in India

India is a rapidly growing market, and businesses are constantly on the lookout for effective marketing strategies to reach out to their target audience. In this digital age, SMS marketing has emerged as a powerful tool that allows businesses to engage with their customers directly through their mobile phones. With its high open rates and instant delivery, SMS marketing has proven to be an effective means of promoting products and services. In this article, we will explore five SMS marketing strategies that can help boost your business in India.

When it comes to SMS marketing services in India, there is a wide range of options available. Finding the best SMS marketing company in India can be a daunting task, but it is crucial to invest in a reliable and reputable service provider. A good SMS marketing company will offer bulk SMS marketing solutions, allowing you to reach a large number of customers with just a few clicks. Additionally, they should provide affordable SMS marketing packages tailored to your business needs.

To make the most of SMS marketing campaigns in India, it is essential to utilize effective strategies. Firstly, invest in robust SMS marketing software that offers comprehensive features and analytics. This will enable you to track and analyze the performance of your campaigns, making necessary adjustments to improve results. Secondly, choose an SMS marketing platform that allows you to personalize your messages and target specific customer segments. By crafting tailored messages, you can enhance customer engagement and drive conversions.

As with any marketing strategy, staying updated with the latest SMS marketing trends is crucial to stay ahead of the competition. In India, SMS marketing is increasingly being integrated with other mobile marketing techniques, such as mobile advertising and promotions. Leveraging these synergies can significantly enhance the reach and impact of your SMS marketing campaigns. Moreover, using SMS marketing tools that provide real-time analytics and reporting is essential to measure the success of your campaigns and identify areas for improvement.

In conclusion, SMS marketing has become an indispensable tool for businesses in India to connect with their customers effectively. By utilizing the right strategies, partnering with a reliable service provider, and staying up-to-date with the latest trends, you can leverage the power of SMS marketing to boost your business and drive growth in the dynamic Indian market.

Benefits of SMS Marketing in India

SMS marketing has emerged as a powerful tool for businesses in India, offering a range of benefits that can greatly enhance their marketing efforts. In this section, we will explore the key advantages of SMS marketing in India.

Firstly, SMS marketing provides a highly effective and direct way to reach customers. With the widespread popularity of mobile phones in India, SMS messages are almost always read promptly after being received. This ensures that your marketing messages are delivered and seen by a large number of potential customers, increasing the chances of generating a positive response.

Secondly, SMS marketing offers a cost-effective solution for businesses in India. Traditional advertising methods such as television or print can be expensive and may not guarantee the desired reach. On the other hand, SMS marketing allows businesses to send promotional messages at a fraction of the cost, making it a more affordable option, especially for small and medium-sized enterprises.

Lastly, SMS marketing enables businesses to engage with their customers in a personalized and interactive manner. By sending targeted messages, businesses can tailor their promotions to suit individual customer preferences and behaviors. This personalized approach not only enhances customer satisfaction but also boosts the effectiveness of marketing campaigns, leading to higher conversion rates and increased customer loyalty.

In summary, SMS marketing in India offers numerous benefits, including direct and immediate reach, cost-effectiveness, and personalized engagement. By leveraging these advantages, businesses can boost their marketing efforts and achieve significant growth in the Indian market.

Effective SMS Marketing Strategies for Indian Businesses

When it comes to SMS marketing strategies for Indian businesses, there are several key approaches that can help boost your business. From utilizing the best SMS marketing company in India to implementing affordable SMS marketing solutions, these strategies can make a significant impact on your mobile marketing efforts.

Bulk SMS Marketing India: One effective strategy is to leverage bulk SMS marketing in India. By sending targeted messages to a large group of customers, you can quickly reach a wide audience and promote your products or services. Look for a reliable SMS marketing provider in India that offers cost-effective bulk messaging solutions. This allows you to send customized messages to thousands of recipients simultaneously, saving both time and effort.

Personalized SMS Marketing Campaigns: Another successful strategy is to create personalized SMS marketing campaigns in India. Use SMS marketing software or a dedicated SMS marketing platform to tailor your messages according to customer preferences, demographics, or purchase history. By adding a personal touch to your SMS promotions and advertisements, you can increase customer engagement and enhance their overall experience.

SMS Marketing Analytics and Trends: To stay ahead in the competitive Indian market, it is essential to track and analyze the performance of your SMS marketing efforts. Utilize SMS marketing analytics tools to monitor campaign metrics such as open rates, conversion rates, and click-through rates. By analyzing these trends, you can identify areas for improvement and optimize your SMS marketing strategies accordingly.

By implementing these effective SMS marketing strategies for Indian businesses, you can leverage the power of mobile marketing to expand your customer base, increase brand visibility, and drive business growth. Stay updated with the latest SMS marketing tips, utilize the services of a reputable SMS marketing agency in India, and take advantage of the benefits that SMS marketing brings to your business.

Choosing the Right SMS Marketing Services in India

When it comes to SMS marketing in India, selecting the right service provider is crucial for the success of your campaigns. With numerous options available, it's important to make an informed decision. Here are some factors to consider when choosing the best SMS marketing company in India:

Experience: Look for a service provider that has extensive experience in SMS marketing. A company with a proven track record is more likely to understand the intricacies of the Indian market and deliver effective results. Trusted SMS marketing agency India, should have the expertise to design and implement successful SMS marketing campaigns that resonate with the target audience.

Customer Support: Good customer support is essential for a smooth SMS marketing experience. Ensure that the provider offers reliable support channels to address any queries or issues promptly. They should be easily accessible and responsive to help you maximize the potential of your SMS marketing efforts.

Features and Pricing: Evaluate the features and pricing plans offered by different SMS marketing solutions in India. Consider your specific requirements and budget constraints. Look for features like personalized messaging, analytics tools, scheduling options, and integration capabilities. Compare pricing structures to ensure that you get the best value for your investment.

By carefully considering these factors, you can choose the right SMS marketing services in India that align with your business goals and help you boost your reach, engagement, and conversions.

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poesoto77 · 4 months

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The Power of SMS Marketing: Unlocking Success in the Indian Market

In today's rapidly evolving digital landscape, SMS marketing has emerged as a powerful tool for businesses looking to tap into the lucrative Indian market. With its high open rates and instant reach, SMS marketing has become the go-to strategy for engaging with customers and driving conversions. As more and more people in India own mobile phones, the potential for utilizing SMS marketing services in the country is vast.

When it comes to SMS marketing in India, businesses have a myriad of options to choose from. From finding the best SMS marketing company in India to accessing efficient bulk SMS marketing solutions, the opportunities are endless. Investing in affordable SMS marketing can prove to be a game-changer for businesses of all sizes, allowing them to connect with their target audience directly and effectively.

One of the key advantages of SMS marketing is its versatility. By leveraging SMS marketing software and platforms, businesses can create tailored SMS marketing campaigns that resonate with their target audience. From personalized messages to implementing effective SMS marketing strategies, this approach enables businesses to cut through the clutter and make a lasting impact.

Mobile marketing in India is on the rise, and SMS advertising and promotions play a pivotal role in reaching potential customers efficiently. With the right SMS marketing tools and the expertise of an SMS marketing agency in India, businesses can unlock tremendous growth opportunities. By staying abreast of the latest SMS marketing trends and implementing best practices, companies can stay ahead in the competitive Indian market.

SMS marketing offers a multitude of benefits for businesses in India. Not only is it cost-effective, but it also allows for real-time analytics to track the success of campaigns. By analyzing SMS marketing analytics, businesses can gain valuable insights into customer behavior, preferences, and demographics. Armed with SMS marketing campaigns India, , businesses can refine their SMS marketing strategies, enhance customer targeting, and drive higher conversion rates.

As the Indian market continues to evolve, SMS marketing remains an indispensable tool for businesses looking to establish a strong presence and connect with their customers effectively. By implementing SMS marketing campaigns and capitalizing on the numerous benefits it offers, businesses in India can unlock the power of this dynamic marketing channel, paving the way to success.

Benefits of SMS Marketing in India

SMS marketing services in India offer numerous benefits for businesses looking to reach their target audience effectively. In this section, we will explore some of the key advantages of SMS marketing in the Indian market.

Direct and Immediate Communication: One of the major benefits of SMS marketing in India is its direct and immediate nature. With SMS, businesses can reach their customers' mobile devices directly, ensuring that their message is delivered instantly. This direct communication helps in capturing the attention of the recipients and increases the chances of engagement with the brand.

High Open Rates: SMS marketing campaigns in India are known for their high open rates. Unlike other forms of digital marketing, SMS messages have a significantly higher chance of being opened and read by the recipients. This high open rate ensures that businesses can effectively convey their promotional messages and offers to their target audience.

Cost-effective Solution: SMS marketing is an affordable option for businesses in India, especially when compared to other traditional advertising methods. Bulk SMS marketing services in India offer cost-effective solutions, allowing businesses to reach a large number of potential customers without breaking the bank. This makes SMS marketing an attractive option for businesses of all sizes, including small and medium enterprises.

By leveraging SMS marketing services in India, businesses can unlock the power of direct communication, high open rates, and cost-effective solutions for effective promotion and engagement with their target audience. Stay tuned for the next section where we will delve further into the strategies and best practices for successful SMS marketing campaigns in India.

Effective SMS Marketing Strategies in India

When it comes to SMS marketing strategies in India, there are several key approaches that businesses can adopt to maximize their outreach and engagement. In a country where mobile phones are ubiquitous and text messaging is widely used, leveraging SMS marketing can be a game-changer for businesses looking to expand their customer base and drive sales.

First and foremost, personalization is the cornerstone of effective SMS marketing in India. With the sheer volume of messages that consumers receive on a daily basis, it's essential to make your SMS stand out from the crowd. Tailoring your messages to the individual recipient can greatly enhance their relevance and boost engagement. By addressing your customers by their name and crafting messages that resonate with their interests and preferences, you can create a more personalized and impactful connection.

Timing is another critical aspect to consider in SMS marketing campaigns. In India, people tend to have different daily routines, so it's essential to understand when your target audience is most likely to be receptive to your messages. By analyzing user behavior and gathering data on optimal timing, you can schedule your SMS campaigns to land in your recipients' inboxes at the right moment. This ensures that your messages capture their attention when they are most likely to engage with them.

Finally, incorporating compelling call-to-action (CTA) elements within your SMS marketing campaigns can significantly increase conversion rates. Whether it's directing customers to visit your website, redeem a special offer, or make a purchase, a clear and enticing CTA can motivate recipients to take the desired action. Crafting concise and persuasive CTAs that prompt immediate responses can help you achieve your marketing goals and drive measurable results.

By adopting these effective SMS marketing strategies in India, businesses can unlock the power and potential of this powerful marketing channel. Personalization, timing, and compelling CTAs can make a significant difference in engaging customers, boosting conversions, and achieving success in the dynamic Indian market.

Latest Trends in SMS Marketing in India

As the use of mobile devices continues to grow rapidly in India, the field of SMS marketing is also witnessing a significant evolution. To stay competitive in this dynamic market, businesses are adopting new strategies and technologies to leverage the power of SMS marketing. Here are some of the latest trends in SMS marketing in India:

Personalized Messaging: Customization is key when it comes to engaging with customers through SMS. Businesses in India are now personalizing their messages by addressing recipients by their names and tailoring the content to their specific preferences. This level of personalization helps build a stronger connection with customers, improving the effectiveness of the SMS marketing campaigns.

Integration with Other Channels: SMS marketing is becoming more effective when combined with other marketing channels. Indian businesses are integrating SMS campaigns with social media platforms, email marketing, and even mobile apps. By using a multi-channel approach, companies can reach a wider audience and reinforce their messaging across various platforms, enhancing brand visibility and customer engagement.

Automation and Artificial Intelligence: Automation and artificial intelligence are making their way into SMS marketing in India. Businesses are using software and platforms that offer automation features to streamline their SMS marketing campaigns. Automated SMS sequences allow businesses to set up personalized drip campaigns, send automated reminders, and engage with customers at various stages of the sales funnel. Artificial intelligence-powered chatbots are also being used to provide instant responses and assist customers via SMS.

These trends in SMS marketing in India highlight the growing importance of personalized messaging, integration with other channels, and the adoption of automation and artificial intelligence. By staying up-to-date with these trends, businesses can unlock the full potential of SMS marketing to reach and engage with their target audience effectively.

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princehuffman58 · 4 months

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Reaching New Heights: Unleashing the Power of SMS Marketing in India

Benefits of SMS Marketing in India

Increased Reach and Instant Delivery:

Cost-Effective Advertising:

Higher Engagement and Response Rates:

Effective SMS Marketing Strategies for Indian Businesses

Trends and Future of SMS Marketing in India

Personalization and Targeting

Integration with Other Channels

In today's digital landscape, an integrated marketing approach is crucial for success. SMS marketing in India is no longer seen as a standalone strategy but as a complementary tool that works in tandem with other marketing channels. By integrating SMS marketing software India, marketing with social media, email, and other digital platforms, businesses in India can create a cohesive and engaging customer experience. For example, SMS can be used to drive traffic to social media pages or to communicate special offers and discounts available through email campaigns. This integration enhances brand visibility and strengthens overall marketing efforts.

Rise of Automation and AI

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fastlane-freedom · 6 months

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Unveiling Profit Paradox: Freemium Model of Global Business Success

In the dynamic landscape of the business world, the conventional wisdom dictates that profit is generated through the exchange of goods or services for monetary compensation. However, a fascinating paradox has emerged in recent years – businesses providing free services to users while still reaping substantial annual profits. This freemium model challenges traditional business model and raises…

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rajkhateek · 7 months

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#is digital marketing a good career?#Digital marketing is a great career choice. We are living in a digital world and marketing budgets are moving to digital advertising and aw #The employment forecast for digital marketing in 2023 appears to be fairly #Businesses of all sizes are understanding how critical it is to develop their digital literacy in order to compete to the fullest.#People prefer digital marketing because number of mobile users has grown significantly in the last few years.#In a world full of products and services waiting to be bought and sold #digital marketing plays a crucial role. Digital marketers need to promote their business on the internet. Digital marketing has evolved dra #and the Internet has also expanded significantly. All the ads you see online #the content you view #and the images you see online are related in some way to the work of digital marketers. This way you will discover a few more reasons why c #01.High Demand for Digital Marketers #Digital marketing skills will keep seeing an increase in demand in the near future. This is because there is a considerable gap between the #and companies are dying to hire digital marketers. They know how beneficial the internet and digital platforms are. Digital marketing lets #scale their business further #and generate more revenue. So #learning an in-demand skill never hurts. It only means that you can get better-paying jobs with more security since the demand for these sk #02. Digital marketing Offers Accelerated Career Growth #For all those who feel that digital marketing is a field with little upward mobility #we beg to differ. People were not using WhatsApp in 2011 one of the examples on how fast the internet changes and it changes every year. Di #they are always learning new stuff and mastering new techniques. So the possibilities for growth are really limitless. If you’re looking fo #then you should go for digital marketing.#03.Easy to Start a Career with No Specific Education Required #There is no specific educational degree as a requirement to pursue digital marketing as a career. The internet is a good source to understa #you will only need to practice the essential online marketing techniques #create a portfolio #and you’ll be good to go. These courses could help one boost their digital marketing career. Since there is no recognized educational degre #it allows people from other streams to pursue it.

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billa-billa007 · 9 months

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youtube

3 Ways To Dominate The Digital Landscape!

The digital landscape refers to the current state, trends, and technologies within the digital realm, which encompasses everything related to the internet, computers, mobile devices, and online communication. It is a dynamic and ever-evolving space that impacts nearly every aspect of modern life, including business, education, entertainment, communication, and more

#juliesolomon #the digital marketing landscape #the display advertising technology landscape #the digital landscape #best ecommerce platform #digital commerce #online business from home #best online business #best online business to start #online marketing business #starting an online business #best ecommerce websites #top ten online businesses #online advertising #mobile optimization #digital transformation #3 Ways To Dominate The Digital Landscape!#digital landscape #Youtube

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mostlysignssomeportents · 1 month

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Google is (still) losing the spam wars to zombie news-brands

I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!

Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):

https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation

It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.

Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.

That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.

Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)

https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against

Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:

https://housefresh.com/david-vs-digital-goliaths/

In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:

https://housefresh.com/how-google-decimated-housefresh/

One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.

A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."

Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:

https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg

The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.

Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.

This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:

https://twitter.com/ichbinGisele/status/1642481590524583936

There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:

https://www.404media.co/who-owns-deadspin-now-lineup-publishing/

The same thing happened to the venerable Money magazine:

https://moneygroup.pr/

Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:

https://money.com/best-paint-sprayer/

All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:

https://escapecollective.com/commerce-content-is-breaking-product-reviews/

As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.

A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).

Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:

https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg

Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.

Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.

As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:

https://twitter.com/dannyashton/status/1777408051357585425

As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.

All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.

Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:

https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/

This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:

https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/

We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:

https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html

Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:

https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150

But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.

It cheated.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg

CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

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adventures-in-a-world-of-fiction · 11 months

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I've seen a couple of comments from someone around paying Tumblr for stuff that I want to address. I'm not going to mention the person who made these comments because I'm not trying to pick a fight, but I think they're worth talking about. The comments in question are: "you think user money is anything compared to advertisers" and in a pinned post they tell people to not give money to Tumblr.

The thing is, user money can definitely be something compared to advertisers. There are multiple ways that an online company (in general, not just Tumblr) can make money, but let's break them down into three categories:

A. From the users - selling merchandise, subscriptions, premium packages, asking for donations, etc.

B. From advertisers - selling views and space on the platform to companies that use it to try and sell stuff to the users

C. From data - selling information about the user base to other companies that might use it in a whole bunch of dodgy and malicious ways, or just try to find better ways to sell stuff to us

All three of these are viable ways for a company to make money, and many companies use some combination of the above. What matters is what the company sees as their PRIMARY method of making money, because that is what drives their corporate decisions.

If none of the methods are making money, the company will shut down, and I don't want Tumblr to shut down - I like this hellsite. If option B is what makes them the most money, then they will make business decisions that make the platform look better to advertisers and this is likely to drive everything in a more algorithm-centric direction and give users fewer options to curate their own experience. If option C is what makes them the most money, then they will focus on features that enable privacy invasion and data harvesting. If option A is what makes them the most money, then they have to think about how to keep the users spending that money. Now, option A doesn't always lead to good outcomes - in mobile/online games it can end up as loot box gambling add-ins and pay-to-win options, but thankfully Tumblr isn't the sort of site where loot box mechanics would make a lot of sense. Which makes it more likely they'll go the other option: delivering the features that users want to keep them coming back and paying for subscriptions.

I would much rather Tumblr goes for option A than options B or C because it means that Tumblr is more likely to put the user base first when making decisions instead of advertisers. We just need to show them that it's a viable option.

Tumblr is trying what online games have done for years - crabs and checkmarks are the equivalent of horse armour DLCs and cosmetics. They're trying to make the business work through microtransactions. If enough people spend a small amount, it can add up to a large amount of money. The point of crab day is to send a message to Tumblr that option A is viable so that they make the choice to focus on that. If everyone goes, "No, don't spend money on Tumblr, you're nothing compared to advertisers," then it becomes a self-fulfilling prophecy and Tumblr will have to go with options B or C if they want to keep making money.

I'm not giving Tumblr money out of naivety or because I think they're somehow deserving - I'm giving them my money because I would much rather they make money directly from me and give them an incentive to provide features I like, than by making the site worse so that they can exploit me.

#crab day #keep the hellsite for the users

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