arro (1192024)

✞ BELLA.

Bella had to beg Sunny for hunter’s number, promising that this would be her last career change, reluctantly Sunny gave her younger cousin the number. ‘Don’t get all shy and shit. He’s a sweetheart, he really does mean well, and he doesn’t fuck around when it comes to his business and name he’s built for himself, so you better do your fucking best.’ Those were the last words Sunny said to her before dashing off to pick up one of the crying twins.

It took Bella two weeks to actually work up the nerve to call him, she was a stuttering mess between English and Korean that lucky he was able to understand. When he agreed to meet with her, she could hear the fondness in his voice when she mentioned her cousin. He gave her about three weeks to get herself together before she was to present a portfolio of her work. Bella went to work, finishing up some of the discarded pieces and adding a few more. The newer pieces turned out ten times better than older ones, which had Bella going back to fix the older pieces.

The young female was flipping through one of the many older magazines she’d brought with her, leg bouncing while she waited in the office for the male to come back from a meeting. He was busy, so the fact that he actually fit her into his schedule was a bit of a shocker, she could almost hear Sunny’s smug tone ‘It pays when you know good people, make some friends brat.’ Rolling her eyes, she hadn’t heard him slip into the room but instead caught his reflection in the polished wood of the table when she lifted her gaze, adjusting her reading glasses. “I uh, well uh. I was looking at older magazines to kind of get some ideas.” She mumbled out, quickly getting on her feet and turning around to face him, bowing a couple times. “Thank you for such an amazing opportunity, I’m Sunny’s cousin Isabella but you can call me Bella.” Clearing her throat, she straightened up giving him a nervous smile. “So I have my portfolio but I didn’t bring any pieces because I didn’t know how much time you had, I can always bring them to you tomorrow or whenever you’re free but I have some polaroid pictures of them. I currently changed my major to fashion, to brush up on some things, my major before that was graphic design. I worked for two music companies, so I like to think I work pretty well under pressure. I can sew and draw. I prefer to sketch out my looks before I start anything, it’s better for me visually.” Bella trailed off, groaning on the inside as the heat radiated off her cheeks. “I’m sorry, I tend to talk a lot when I get nervous.” She held out the portfolio to him.

『 ✝ 』     IT’S HARDLY ANYTHING UNTYPICAL. if any individual has adapted to consistently scouring every corner of seoul, his name is yeo hunter - the wolf knows well every corner of this city where business could be done, where the little gods of industry pull their marionettes along by the strings. it took  YEARS  to get to a point where finally, he could understand the jumble of mess that success appears to be through the naked or untrained eye - he remembers being barely seventeen, stumbling into the offices of giants like kim gilyoon, karl lagerfeld, donatella versace -  GOD,  despite now being able to brag about his wingspand, he’ll never forget those nerves. which is partly why he’d nearly fallen out of his chair when sunny had mentioned someone wanting to take on an apprenticeship under him. 

                 it is not as though he’s never gotten such a supplication before. however, despite being known as the goldenhearted  BABYBOY  of seoulcity, hunter could be rather cutthroat when it came to business - he  HAS  to be. in a fashion hotspot like seoul - a literal breeding ground of talented models and actors and musicians - the competition is always fierce. he’d learned very quickly that ascending to the top is linked to many sacrifices ... at times, his own sanity, and the preservation of his already-sore heartstrings. but never does he take for granted the honor of being seen as a hometown hero; one of asia’s most beloved personalities and creators alongside names of  LEGENDS  who soon became his very  PEERS.  that same destructive nervousness he’d felt as a teenager having to stare a fashion god in the glare of his chanel shades - having to try desperately to pick apart that pokerface for any  TRACE  of hope ... the fact that  HE  is now the one in the divine chair; wearing the designer shades and determining the future of a young, bright, hopeful soul ... he can’t believe it. he never can ... and how grateful is he to have come this far. 

                 though known for an abrasive side, sunny indeed put honorable words in for her younger cousin. hadn’t she, the icon may not even be here, striding in after his 4-o’clock to make the acquaintance of a college student. and upon his entry, those wolfish eyes take in all he can without getting too close - nearly like a canine stalking its prey, studying its every move to assess whether or not to carry on with the hunt. though, far simpler and slightly less sinister is this scenario, for all he studies is her outfit, her appearance, her posture - the basic aspects of someone wishing to pursue a career in his field. it hadn’t been easy to make time for this - for he wanted to be sure he’d have enough of a window to really garner a feel for her  CHARACTER  - for that is most important; even more so than appearance or taste. all other aspects depend on that cornerstone like a very temple - even if the structure is ornately built and the walls are constructed of solid gold, the windows stained with jewels, even - with a weak base, it would fall to nothing more than  GRAVEL & DUST.

                 then, upon introductions, everything after seems to happen so fast. hunter’s eyes widen, the honeygold hues clinging to the room’s light as the spheres of his eyes are unsheathed by delicate lids. though, within moments that surprised countenance shifts to a familiar smile - he feels as though he’s glancing at a younger version of himself, for a moment. he considers every aspect of the background she’s provided, nodding his head along as though he’s trying to permanently settle the facts into his head. she sounds even more nervous than she had over the phone, but to hunter, that is a valuable sign - for nerves often overshadowed passion ... and while looks can easily  DECEIVE,  the wolf is leaning toward taking a chance. he’s no fan of wasting the inestimable value of his own time, but he  IS  more than willing to put every second into something he believes will flourish. 

                 someone had done that for him, after all. 

                 ❛  well, bella - first of all, it’s my pleasure t’ finally meet you in person. contrary to what you might b’lieve, your cousin put in a good word for you, an’ while i don’t particularly  NEED  a reason to trust sunny since she’s always had my back, so far it seems like she meant what she said.  ❜  his smile is calm, a hand reaching to delicately slip the expensive, tinted spectacles from his eyes, revealing the day’s makeup.  ❛  don’t worry about time, just take what you need. i’ll let you know if somethin’ comes up an’ i gotta jet - i’d love to see what you’ve created for myself, y’no, the physicality’s always better than pictures. in any case.  ❜  despite the rigid nature of a business affair, he seems to maintain a sense of informality - in a becoming, casual sense, that is.   ❛  did you bring a resumé? 'm not an amnesiac but it always helps t’ see it in writin’, ya’no? after that, i’ll take a looksee at your portfolio. sound like a plan?  ❜

@bellsxai.

How To Get People To Like SEO 2019

Perform you aspire to be a Lookup Engine Optimizer (SEO)? By merging a whole new way to work along with SEO and prioritized lists associated with recommendations—not to mention competitor evaluation and keyword monitoring—Siteimprove SEO is usually your all-in-one tool to develop traffic, prove ROI, and effortlessly create content. All the SEO tendencies listed here may have started in late 2017 or earlier 2018, but their true advantage could be reaped in 2019. Google's Ruben Mueller said on Twitter, along with the disclaimer of him placing his user hat on (ofcourse not Google hat), that relabeling aged content as new, with simply no additional changes is a poor SEO hack. All of us associated with creatives, designers & developers function alongside our SEO & articles teams to ideate, research, style & create remarkable infographics and interactive content for brands that will get shared across the internet. Contemporary SEO strategy may be the process associated with organizing a website's content simply by topic, which helps engines like google realize a user's intent when looking. Page loading time is dependent upon Page Load speed, Web page loading time is one associated with the important factors in Mobile phone SEO 2017. Sociable Media as a platform are not able to be ignored in any SEARCH ENGINE OPTIMIZATION plan. Seo stands intended for search engine optimization, when a person are searching for an SEARCH ENGINE OPTIMIZATION or Search Engine Optimization Business then you needs to appear for various factors which may have a favorable and negative affect on your business. There are usually lots of ways to discover keywords for SEO. SEARCH ENGINE OPTIMIZATION article writing guidelines number two. Keywords, they are little concealed subliminal messages within the composing which are to be within conjunction with the topic which usually is being written on. Key phrases are extremely important to the particular SEO article writing guidelines. SEO is often component of an overall internet marketing and advertising strategy and complements other strategies like social media marketing, articles marketing and more. The conference brought together thirty six speakers, 15 sponsors and more than 1500 of the search industry's brightest and the best associated with search for a day involving actionable SEO advice and market place leading content. A principal benefit associated with SEO is its cost-effectiveness since there is no payment in the direction of the search engine for getting placed within it. This is usually very important for the 'search head', high volume low objective searches that are expensive within paid search. In 2019, I believe that will Google will continue to drive paid search ads and declare the majority of the over the fold organic SERP. Since, paying a search motor to put your business web site at the top of the list doesn't come cheap, the particular next smartest thing one may do is to use lookup engine optimization or SEO strategies to increase the clicks toward the website and help this work its way up the particular search engine's results page. If you are nevertheless sticking with old SEO criteria strategies and searching optimized key word for the article, Sorry! Search engine optimisation (SEO) could be the process of impacting the online visibility of the particular website or a web web page in a web search motor 's unpaid results—often known since "natural", " organic ", or even "earned" results. Seo (SEO) is a procedure of improving positions in natural (non-paid) search results searching motors. Additional SEO ranking factors include: obtainable URLs, domain age (older will be usually better), page speed, cellular friendliness, business information, and specialized SEO. Your own search engine optimization strategy can become divided into two different groups: on-page SEO and off-page SEARCH ENGINE OPTIMIZATION. When you familiarize yourself with this neighborhood, you will inevitably stumble your own way onto the websites associated with SEO Gurus” selling courses that will teach you SEO for hundreds of dollars. Expert SEO writers can also make use of modifiers and keyword variations in order to further optimize the content. Inside a lot associated with cases, this happens as the consequence of non-ethical SEO specifically buying and selling links which usually could get you up the particular Google ‘adder' quickly. Content is usually key but content alone is usually no longer king; content, circumstance, and relevance will drive efficiency of content and digital advertising, and SEO is part yet not full parcel. Ultimate WordPress SEARCH ENGINE OPTIMIZATION Guide for Beginners (Step simply by Step) — 28% of sites on the internet use Wp. SEO is frequently abused as a blanket term with regard to digital marketing. When a person think of a white head wear you may think of the particular Kentucky Derby or perhaps a Royal Wedding ceremony but in SEO speak this means the group of strategies apply the best practice, the particular ones that earn you just about all of the gold stars plus brownie points, the ones that will don't use bad manipulations to achieve traction or ranking, but individuals who do what they perform to the best of their own abilities, create wonderful content plus follow all the rules. Also, worthy of bearing in mind is that will Google pay attention to tendencies and what their customers need, if you want to keep ahead of the game in addition to make sure your SEO will be fit for any 2019 audience, this is worth ensuring you likewise include SEO techniques that embrace newer trends such as words searching. Our own search engine optimisation (SEO) solutions are designed to increase presence inside the algorithmic (natural”, organic”, or free”) search results in order to deliver high quality, targeted visitors to your site. We might suggest them as an agency for the range of digital marketing providers from content marketing and on-page SEO. In short, we think that SEO in 2019 can have to shift focus actually more towards answering people's queries and solving people's problems. With this SEO article composing guidelines formula it pleases the particular search engines and the visitors reading the content. Search Engine Search engine optimization Starter Guide — This guideline was written by Google and possesses many SEO best practices intended for webmasters.

SEO organizations are able to track almost every aspect of their technique, like increases in rankings, visitors and conversions. The strategies which were the simplest (reciprocal links or directory submissions) perform not work anymore, therefore the particular SEOs spend a lot associated with time trying different approaches. The particular Moz Pro is another collection of Tools that check the particular important factors related to your own website's search ranking. Selection of key phrases or phrases plays an essential component in an SEO campaign given that it saves you the photos in the dark. In 2019 the particular digital marketing companies can anticipate a lot of voice lookups, and by 2020, about 50 percent of the searches will end up being either voice searches or image-based searches. Read our Mobile SEO 2019 Checklist before you decide in order to implement. This first facet of optimizing images will be including your keywords in the particular image file name (seo_guide. jpg). The inevitable modifications that will occur in SEARCH ENGINE OPTIMIZATION in the near future are usually abolition of keywords stuffing plus spam backlinks, real-time personalized customer support by online marketers, improvement within the quality of visual articles as a result of creativity of video SEO, optimization associated with websites with conversational keywords plus generating massive quantity of current data. SEARCH ENGINE OPTIMIZATION remains one of the lengthy term marketing strategies that function best for companies that are usually looking to improve their on the web visibility.

SEO or the particular Search Engine Optimization is certainly an method of increasing visitors generation for an internet company. Cisco approximated that by 2019, video can make up 80% of almost all consumer internet traffic. In line along with the previous point, SEOs will certainly consider various landing pages along with proper keywords, meta tags plus the overall website structure through the SEO point of watch. Including relevant key phrases in the title, URL, plus headers of the page plus making sure that a web site is crawlable are actions that will site owners can take in order to improve the SEO of their particular site. To fulfill intent and position well in the long work, build your SEO marketing technique around topics, not keywords In case you do that, you will find a person can naturally optimize for essential keywords, anyway. Artificial cleverness (AI) and voice searches are usually two technologies that are currently affecting SEO but will probably have an even bigger influence in 2019 and the many years to come. They are usually also great for video SEARCH ENGINE OPTIMIZATION, and get great organic rank online and Google. Remember keywords are usually the KEY in SEO composing guidelines. It deeply analyze your web site and reveals each opportunity intended for your SEO improvement by concentrating on key factors like sociable media, technologies, local SEO, guests, usability, search ranking efforts plus mobile SEO. A SEO advisor or agency can audit your own site and appear at just how it is performing against your own most important keywords. Carrying out technical SEARCH ENGINE OPTIMIZATION for local search engines is definitely really a similar process. Search engine optimization (SEO) is usually a way to generate even more (and desired) traffic to your own site with the help associated with better search engine rankings intended for a keyword. SEO had gone through drastic changes over the many years and getting higher rankings upon search engines by stuffing the particular information with too many key phrases is a thing of the particular past. This should become a important part of any local SEARCH ENGINE OPTIMIZATION checklists, as reviews and rankings could make it easier to stand out in search engine results. Lookup Engine Optimization, or SEO, need to rank in as one associated with the biggest part of your own finances for online advertising. SEO or even Search Engine Optimisation is the particular name given to activity that will attempts to improve search motor rankings. Search engine optimisation Ten Taboos About SEO 2019 You Should Never Share On Twitter (SEO) is the procedure intended for affecting the visibility of the website or a web web page in a web search engine's unpaid results—often referred to because " natural ", " natural ", or "earned" results. Regional SEO utilizes a variety associated with strategies — getting your web site ranked on search engines such as Google, business directories such since Yelp, Superpages, Foursquare, Yellowbook, Search engines My Business listing, Bing Locations for Business page, localized articles on your website, online testimonials and other strategies. We frequently compose in-depth analyses on the method SEO and digital marketing will be used to improve the traffic in order to various websites. Generally there are a few fundamentals that will can help boost the technique, but SEO, or seo, is definitely hardly ever considered. While employing the services of a great SEO agency can get a person good marketing copy for the particular website and an effective make use of of the related keywords, getting a brilliantly designed website may help a lot when this comes to attracting people plus even the search engines in order to your website. You are able to get into important SEO-related data like the particular page title, description, and key phrases for every page or a person can have the system immediately populate this data depending upon a document name or various other fields. SEO has become broadly adopted as an online advertising strategy due to the effectiveness. Creating high-quality content along with SEO in your mind through the beginning boosts search presence. In contrast, dark hat SEO is about attempting to take shortcuts and video game search engines. You may also use Google Analytics in order to find SEO keywords for content material optimization. Keyword research is the particular process SEOs value to discover what search queries consumers get into into a search engine with regard to a given topic. Within today's rapidly shifting world, SEARCH ENGINE OPTIMIZATION techniques can change on the dime—and the worst part is usually that you might not also know it. Hacks that can have won you a front-page result as recently as 2016 are not only obsolete today, but they may even harm your website's rankings. The Technical Audit Checklist Produced For Human Beings — Within this post by Distilled, a person will find a link in order to a Google sheet that offers an technical SEO audit guidelines and links to resources upon how to complete each checkbox. Then each time the phrase SEO appears on your web site, it's automatically changed into the link you specified. Keyword Analysis for SEO: The Definitive Guideline — This comprehensive guide simply by Brian Dean teaches you the number of strategies for locating keywords and determining intent intended for your target market. On-page and off-page SEO function together to improve your research engine rankings in complementary style; however, SEOs generally advise obtaining your on-page SEO ducks within a row before focusing as well much on off-page SEO. Within 2019, web-based businesses will embrace more voice-to-text technology to boost engagement and search activity. There are many SEO web sites suggesting that they can supply a service to make the website LSI friendly, or satisfy ‘LSI requirements'. The particular art of web SEO is situated in focusing on how individuals search for things and knowing what type of results Search engines wants to (or will) screen to its users. Social mass media SEO would encourage your present customers to come back whilst helping you develop authority intended for potential ones. He is an expert in SEO, Content Marketing, plus Pinterest Marketing. An SEARCH ENGINE OPTIMIZATION expert plays a huge part in helping companies build their own businesses and attract new clients through website traffic.

SEO & Content Marketing Software for eCommerce Business, Agencies and Enterprises. Calib Backe, SEO Manager for Walnut Holistics, writes that mobile plus voice are going to keep on their domination of importance since we rely on desktop much less and less. If much associated with your competitors has hired SEARCH ENGINE OPTIMIZATION firms to 10-20 keywords within a moderately competitive industry, after that you will have to pay out a small more. The Google Lookup Console may be the most essential SEO tool on the globe. No BS. When you're done with the fatigued cliches told over and more than again at SEO Conferences, next you're prepared to experience UnGagged - an UnConventional SEO plus Digital Marketing conference that provides real-world results. SEO is a good acronym for the phrase "search engine optimization. " Search motor optimization is about doing specific items to your website to operate a vehicle even more traffic to it so that will you can increase online product sales - and traffic. By 2019, the method we search might not modify completely, but these new technology will definitely change the way we all build links, engage users, plus generate leads through content advertising. Site Champion® increases site visitors by helping shoppers find your own products in search engines via increased keyword rankings using SEARCH ENGINE OPTIMIZATION automation. While link quantity is nevertheless important, content creators and SEARCH ENGINE OPTIMIZATION professionals are realizing that hyperlink quality is now more essential than link quantity, and because such, creating shareable content will be the 1st step to earning valuable hyperlinks and improving your off-page SEARCH ENGINE OPTIMIZATION.

If you may look after SEO, you may get lost among the trillions of links out there. Heading forward SEOs have to become able to quantitatively show the particular value of their online marketing and advertising by identifying and implementing Crucial Performance Indicators (KPIs) that may demonstrate the value added simply by their SEO initiatives. The topic cluster model will be your way forward in SEARCH ENGINE OPTIMIZATION this year, but it's not really the only method to obtain your website content to position higher once it's been produced. WIthout simple SEO in area, your business may not become a result on the look for engines when a customer is usually specifically searching for your company! SEO information can help improve your cultural efforts, and social media may help with the search rankings. Within his book Ultimate Facts Customization Your Website, SEO and web marketing expert Jon Rognerud displays you how to create a top-end website and get top position on all search engines. 00: 38 SEO is definitely heading towards voice search. SpyFu is definitely really a paid tool that will uses 11 years of traditional data to help you discover your competitors' most profitable key phrases and the keywords they've utilized for SEO and ads. The reality is that on-site navigation hackers like search bar with smart autocomplete, internal linking with point texts or immediate customer assistance boost both UX and SEARCH ENGINE OPTIMIZATION. Even though it is tough to assume about the adjustments that might take place inside 2019, but we know with regard to sure what SEO trends associated with 2018 will take greater dominance in 2019. It looks frequently used in SEO as the general definition for the method that the mathematical detection associated with synonyms, and how certain phrases are related to others inside a piece of text, is used to the indexing of websites by search engines like search engines. So if you would become to write 5% for every keyword then your word SEARCH ENGINE OPTIMIZATION and Article will be within the content 75 times every. Like any good SEO company before concentrating on the info will do a proper hyperlink edit and fix all the particular error pages. Taking the work to comprehend even the fundamentals of SEO can help your own site gain higher click-through prices, engagement, and of course, ratings. Kent Lewis, President and Founder of the particular Portland based performance firm, Anvil, predicts that both Amazon research and voice search will become trends in 2019. MarketingVox warns towards getting tied to a "link farm" whose bad SEO routines could bring you down. Your web web pages must earn that high standing with high-quality content and best-practice SEO. Content is the 2nd major SEO ranking factor, plus is just as important because links. Previously known since WordPress SEO by Yoast, Yoast SEO is one of the particular most quintessential WordPress plugins whenever it comes to search motor optimization. While SEOs need in order to understand it is not just about rankings, UX specialists require to admit that user expertise kicks in even before making use of the website. You will find on-site and off site SEO techniques that you may use to higher your lookup engine ranking. On this web page you'll find a list associated with 21 SEO insanely tactical methods that you can use in order to boost your engine rankings. 26% of respondents state email is the digital advertising channel using the greatest positive influence on revenue; SEO is 2nd (17%), followed by paid lookup (15%), social media (5%), plus online display advertising (5%). Along with an increased focus on consumer experience, Google has challenged the particular SEO community to pay even more attention to the entire knowledge of a website and just how the content interacts with customers, rather than just the simple elements that most optimize towards. While that may not get solved in 2018, we require integrate the SEO group alongside other marketing, both compensated and owned initiatives. For example, a few businesses miss the mark along with SEO and images, and nevertheless rank well. Thankfully, you can find your very own broken links on site using the particular myriad of Tools available. Ask any SEO services company and they will tell a person that whenever a page is definitely searched, the major search motors spiders search it through hyperlinks. Effective SEO aims to boost research engine position, user visits, come back visits, and to improve transformation rates, which reflect the amounts of visitors who take preferred actions on the site. Wise SEARCH ENGINE OPTIMIZATION activities transform your rankings in the particular search engine results page (SERP). This is the supreme goal for ecommerce SEO, plus the traffic those links can bring through will convert with a very high rate. The sensible strategy for SEO would certainly still appear to be in order to reduce Googlebot crawl expectations plus consolidate ranking equity & possible in high-quality canonical pages plus you do that by reducing duplicate or near-duplicate content. This can take a LONG period for a site to recuperate from using black hat SEARCH ENGINE OPTIMIZATION tactics and fixing the difficulties is not going to necessarily bring organic visitors back as it was just before a penalty. The particular best SEO Guide is right here to dispel those myths, plus give you all you require to know about SEO in order to show up on the internet and various other search engines, and ultimately make use of SEO to grow your company. > > Upon Page Optimization: On-page SEO is usually the act of optimizing unique pages with a specific finish goal to rank higher plus acquire more important movement within web crawlers. There are a lot Blog9T of websites providing pertinent information regarding SEO and online marketing, and you will learn from them. But it's perplexing why some businesses don't try out harder with analysis, revisions, plus new content with their SEARCH ENGINE OPTIMIZATION online marketing strategy. An effective SEO strategy can be made up of a mixture of elements that ensure your web site is trusted by both customers as well as the research engines. By taking their own marketing needs online and employing confer with an experienced SEARCH ENGINE OPTIMIZATION agency, a business has the capacity to achieve thousands, or even millions associated with people that they would have got not been able to normally. But undoubtedly, the acronym many people ask about is SEARCH ENGINE OPTIMIZATION, or search engine optimization. Between this plus 2017's Best SEO Campaign prize from the UK Search Honours, it's clear the world will be starting to recognize Elephate since one of the most reliable SEO and Content Marketing firms in Europe. To understand how SEO functions to improve search rankings, we will have to break it straight down a little. Whichever way you choose in order to categorize keywords, one of the particular most important steps in SEARCH ENGINE OPTIMIZATION does keyword research. Some illustrations of White Hat SEO consist of optimizing META tags, putting key phrases in URLs, submitting sites in order to directories, making sitemaps, obtaining hyperlinks on related sites, and generating keyword-optimized content. An SEO Executive optimizes sites to generate them show up increased on search engines like search engines and gain more website website visitors. Nevertheless, the fresh trend in SEO is ideal for long-tail keywords and even more conversational searches. SEO is the great marketing tool for the particular websites promoting their businesses on-line. Still, the keyword factor of SEO is becoming significantly difficult with Google Adwords concealing volume data. Making use of advanced Search engines semantic search algorithms, we link the gap between old college SEO and the new articles marketing. Tug has been appointed solely to roll out a multi-lingual internet marketing campaign using its knowledge in international SEO and PAY PER CLICK.

Finding a Happy Medium: Should You Use Medium for Your company's Content?

You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, long-form, niche and technical content, it's not surprising that everyone from CEOs to freelance journalists posts there regularly. Increasingly, businesses and publications have been using this platform for their content distribution. With all that in mind, is Medium the right way for your business to reach new readers?

What is Medium?

Thirty million users visit the content platform Medium.com each month. Founded by Ev Williams (the former CEO of Twitter), the platform-CMS-community hybrid has made a lot of changes in how it operates alongside both publishers and marketers. An increasing number of businesses are using Medium for their company blogs, and many publishers are starting to host and distribute their entire content library through it. Like any platform, there are pros and cons for its utilization in a business's digital marketing efforts. By examining the capabilities and options businesses have in Medium through an organic search marketing perspective, I hope to provide a deeper insight into if you should utilize Medium to improve your company's digital content community.

Medium as a CMS

Managing your content on Medium is extremely simple. There aren't a ton of different editing options, but it is all you need to publish written digital content effectively. Medium is a CMS without a million different plugins and add-ons, making the publishing experience fast and easy. Unlike WordPress, which has an endless amount of design themes to choose from, Medium allows for very limited on-page visual customization. This is certainly a con for larger sites, as it limits your use of visual branding elements that make your company unique.

Medium allows for Google Analytics integration to its sites, but it also has a limited amount of built-in measurement for your posts both individually and as a group in its CMS. It uses three metrics: Views, Reads and Recommends.

A graph showing the standard Medium analytics view.

‘Views’ refer to the number of users that clicked on an article. ‘Reads’ is the number of people who actually read the article; which, as far as we can tell, is calculated using the amount of time a user spends on the page and the estimated read time that is shown at the top of each article. ‘Recommends’ is the Medium equivalent of a share on its platform. The emphasis that the analytics metrics put on the time users spend on the page suggests that the Medium algorithm favors posts that people read an entire article. This is one of the reasons the platform works so well for long-form, informative and academic content.  

Medium as a Content Platform

Certainly one of the most appealing parts of utilizing Medium is its large network of engaged users. The company reported a 300% increase in users since last year and has continued to grow. Many large publishers and companies use Medium including sweetgreen, General Electric and Signal v Noise (BaseCamp’s Blog).

Medium’s user-base is very focused on getting high-quality content that is not watered down. This is shown through Medium’s pivot in its business model earlier this year where it no longer offered advertising services for publishers. Their business model relies on putting more of an emphasis on content. So, if you’re a publishing site that gets most (if not all) of its revenue from banner ads, Medium may not be a wise choice for your business.

Recently, Medium has shifted its business model to open up a membership program where readers pay a monthly fee for access to extra features (like audio versions of popular posts) and can “clap” for posts they really enjoy and send the writers a portion of their monthly membership fee for compensation to the writer. There haven’t been any studies done yet to indicate that this has slowed the growth or the engagement on the platform, as the monthly fee is also required to access all of the content on the platform.

Despite that, Medium is an excellent platform for emerging publishers or startups’ blogs for this reason. Users actually read the content. The Medium team puts a heavy focus on the amount of time spent reading each post, and measures time reading meticulously, taking pauses and sidescroller movement into account. In 2016 its users spent an average 4.5 million hours per month reading on the platform. Its users can also subscribe to blogs, authors, tags or categories of posts that they like in their custom feeds. The essentially built-in audience that Medium provides to its publishers is a great platform for your site to jump off from. It helps to build your users in a quicker and easier way.

Case Study: TheRinger.com

TheRinger.com was one of the first large publishing sites that began using Medium for their initial content distribution strategy. The Ringer is a product of the Bill Simmons’ podcast network and already has an audience following from its previous incarnation (Grantland). In this interview by Recode, Simmons expands on his media projects’ relationship with the Medium platform. He explains that initially, they utilized Medium as a way for them to maintain a website without spending most of their funds on development projects. This is another way small or startup companies can utilize medium as both a content network and a platform.

Update: As of June 14th, 2017 The Ringer as migrated off of the Medium platform and now partners with Vox Media. In the case of this article, it makes sense to use The Ringer as an example of a company that grew with Medium and then outgrew the platform and easily transitioned to a new one after ending its relationship.

Custom domains vs. Medium-generated domains

Later, in the above-mentioned podcast interview, Simmons goes on to explain that even now that they can no longer sell banner ads on the site (they are funded entirely by podcast ads anyways), that they will stay on the platform a little bit longer. However, they intend to build their own site eventually. This shows that many new websites that are looking to eventually ‘outgrow’ Medium, should opt to use a custom domain rather than a Medium generated domain (like, www.medium.com/site-name). Although depending on a platform to both hold and distribute all of your content is considered risky, generally. It is possible to move your content off of Medium, and this would be much easier if you utilize a custom domain rather than Medium’s.

The Ringer having migrated off of the platform has experienced minimal issues with the transition.

On the other hand, if you plan on staying inside of the Medium platform, for much smaller companies and blogs, it could also be an advantage to utilize Medium’s high domain authority (92), to help boost your traffic in organic search results rather than switching to your own domain and starting from zero.

What if you already have a website?

All of the suggestions I’ve made so far about the utilization of Medium in your digital marketing efforts have been centered around newer sites. However, there are a few ways to get your content seen on its network if you already have a site that has a regular audience and a domain.

You can republish your content on Medium. Medium allows you to canonicalize content you post onto the Medium network to your own website. This makes it so you get neither a duplicate content penalty or get outranked by your Medium posts in the SERP. Just, make sure that you are canonicalizing back to your site’s original post. You can import a story here. Baremetrics, an analytics tool, recently published a post revealing that they actually had a larger audience outside of the medium platform and as a result have largely removed their content from Medium as they have more success with their website off of the platform. However, in the post they do note that they republish content after its initial publish date by 2 weeks and use the import tool to canonicalize to their own site.

You can also migrate your site to the platform fairly easily. However, do not do this unless you are sure that its limited CMS and user-base is right for you. If you create a lot of long form informative content and have limited development help or need, migrating your site to Medium is an option to consider.

Medium and Technical SEO

When I first started examining Medium from an SEO perspective, I was alarmed by the amount of URLs associated with each page. Both author and post pages use around eight URLs similar to, “https://theringer.com/@michaelweinreb?source=---------1”.  However, all of these extra URLs are for tracking purposes and are properly canonicalized, so there should not be duplicate content issues as a result.

Medium also has an interesting sitemap strategy. All of Medium’s sitemaps are auto-generated, as many platforms are. What makes Medium’s different is it generates a different sitemap section of the index sorted by date (see image below):

Generating sitemaps by date is very effective for timely content. So, if your site has a lot of content that is centered around news or trending topics, Medium’s sitemap sorting strategy should have a positive impact on your search visibility.

These dated sitemaps may also have a correlation with the priority many Medium sites seem to get when it comes to timely content in the SERPs, making them a sound strategy for news sites.

Takeaways

While using Medium for your blog (or your site) might not be the right choice in every situation, there are many ways that this platform can help you to grow an audience more quickly or begin a content heavy site with minimal development startup. This platform is ideal for small startup businesses’ blogs and publishing sites just starting to grow an audience.

Like most platforms, it’s a risk to put all of your content into a separate companies hands, and given how much Medium has changed already, this is certainly something to keep in mind when choosing to serve your blog on it. It has a very engaged audience of readers, and if your content resonates with its community, it can really help get your content out there. Medium is a great place for long-form, educational and intellectual content, so if your blog or website fits into those genres, Medium is certainly a platform to consider.

Finding a Happy Medium: Should You Use Medium for Your company's Content? was originally posted by Video And Blog Marketing

Finding a Happy Medium: Should You Use Medium for Your company's Content?

You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, long-form, niche and technical content, it's not surprising that everyone from CEOs to freelance journalists posts there regularly. Increasingly, businesses and publications have been using this platform for their content distribution. With all that in mind, is Medium the right way for your business to reach new readers?

What is Medium?

Thirty million users visit the content platform Medium.com each month. Founded by Ev Williams (the former CEO of Twitter), the platform-CMS-community hybrid has made a lot of changes in how it operates alongside both publishers and marketers. An increasing number of businesses are using Medium for their company blogs, and many publishers are starting to host and distribute their entire content library through it. Like any platform, there are pros and cons for its utilization in a business's digital marketing efforts. By examining the capabilities and options businesses have in Medium through an organic search marketing perspective, I hope to provide a deeper insight into if you should utilize Medium to improve your company's digital content community.

Medium as a CMS

Managing your content on Medium is extremely simple. There aren't a ton of different editing options, but it is all you need to publish written digital content effectively. Medium is a CMS without a million different plugins and add-ons, making the publishing experience fast and easy. Unlike WordPress, which has an endless amount of design themes to choose from, Medium allows for very limited on-page visual customization. This is certainly a con for larger sites, as it limits your use of visual branding elements that make your company unique.

Medium allows for Google Analytics integration to its sites, but it also has a limited amount of built-in measurement for your posts both individually and as a group in its CMS. It uses three metrics: Views, Reads and Recommends.

A graph showing the standard Medium analytics view.

‘Views’ refer to the number of users that clicked on an article. ‘Reads’ is the number of people who actually read the article; which, as far as we can tell, is calculated using the amount of time a user spends on the page and the estimated read time that is shown at the top of each article. ‘Recommends’ is the Medium equivalent of a share on its platform. The emphasis that the analytics metrics put on the time users spend on the page suggests that the Medium algorithm favors posts that people read an entire article. This is one of the reasons the platform works so well for long-form, informative and academic content.  

Medium as a Content Platform

Certainly one of the most appealing parts of utilizing Medium is its large network of engaged users. The company reported a 300% increase in users since last year and has continued to grow. Many large publishers and companies use Medium including sweetgreen, General Electric and Signal v Noise (BaseCamp’s Blog).

Medium’s user-base is very focused on getting high-quality content that is not watered down. This is shown through Medium’s pivot in its business model earlier this year where it no longer offered advertising services for publishers. Their business model relies on putting more of an emphasis on content. So, if you’re a publishing site that gets most (if not all) of its revenue from banner ads, Medium may not be a wise choice for your business.

Recently, Medium has shifted its business model to open up a membership program where readers pay a monthly fee for access to extra features (like audio versions of popular posts) and can “clap” for posts they really enjoy and send the writers a portion of their monthly membership fee for compensation to the writer. There haven’t been any studies done yet to indicate that this has slowed the growth or the engagement on the platform, as the monthly fee is also required to access all of the content on the platform.

Despite that, Medium is an excellent platform for emerging publishers or startups’ blogs for this reason. Users actually read the content. The Medium team puts a heavy focus on the amount of time spent reading each post, and measures time reading meticulously, taking pauses and sidescroller movement into account. In 2016 its users spent an average 4.5 million hours per month reading on the platform. Its users can also subscribe to blogs, authors, tags or categories of posts that they like in their custom feeds. The essentially built-in audience that Medium provides to its publishers is a great platform for your site to jump off from. It helps to build your users in a quicker and easier way.

Case Study: TheRinger.com

TheRinger.com was one of the first large publishing sites that began using Medium for their initial content distribution strategy. The Ringer is a product of the Bill Simmons’ podcast network and already has an audience following from its previous incarnation (Grantland). In this interview by Recode, Simmons expands on his media projects’ relationship with the Medium platform. He explains that initially, they utilized Medium as a way for them to maintain a website without spending most of their funds on development projects. This is another way small or startup companies can utilize medium as both a content network and a platform.

Update: As of June 14th, 2017 The Ringer as migrated off of the Medium platform and now partners with Vox Media. In the case of this article, it makes sense to use The Ringer as an example of a company that grew with Medium and then outgrew the platform and easily transitioned to a new one after ending its relationship.

Custom domains vs. Medium-generated domains

Later, in the above-mentioned podcast interview, Simmons goes on to explain that even now that they can no longer sell banner ads on the site (they are funded entirely by podcast ads anyways), that they will stay on the platform a little bit longer. However, they intend to build their own site eventually. This shows that many new websites that are looking to eventually ‘outgrow’ Medium, should opt to use a custom domain rather than a Medium generated domain (like, www.medium.com/site-name). Although depending on a platform to both hold and distribute all of your content is considered risky, generally. It is possible to move your content off of Medium, and this would be much easier if you utilize a custom domain rather than Medium’s.

The Ringer having migrated off of the platform has experienced minimal issues with the transition.

On the other hand, if you plan on staying inside of the Medium platform, for much smaller companies and blogs, it could also be an advantage to utilize Medium’s high domain authority (92), to help boost your traffic in organic search results rather than switching to your own domain and starting from zero.

What if you already have a website?

All of the suggestions I’ve made so far about the utilization of Medium in your digital marketing efforts have been centered around newer sites. However, there are a few ways to get your content seen on its network if you already have a site that has a regular audience and a domain.

You can republish your content on Medium. Medium allows you to canonicalize content you post onto the Medium network to your own website. This makes it so you get neither a duplicate content penalty or get outranked by your Medium posts in the SERP. Just, make sure that you are canonicalizing back to your site’s original post. You can import a story here. Baremetrics, an analytics tool, recently published a post revealing that they actually had a larger audience outside of the medium platform and as a result have largely removed their content from Medium as they have more success with their website off of the platform. However, in the post they do note that they republish content after its initial publish date by 2 weeks and use the import tool to canonicalize to their own site.

You can also migrate your site to the platform fairly easily. However, do not do this unless you are sure that its limited CMS and user-base is right for you. If you create a lot of long form informative content and have limited development help or need, migrating your site to Medium is an option to consider.

Medium and Technical SEO

When I first started examining Medium from an SEO perspective, I was alarmed by the amount of URLs associated with each page. Both author and post pages use around eight URLs similar to, “https://theringer.com/@michaelweinreb?source=---------1”.  However, all of these extra URLs are for tracking purposes and are properly canonicalized, so there should not be duplicate content issues as a result.

Medium also has an interesting sitemap strategy. All of Medium’s sitemaps are auto-generated, as many platforms are. What makes Medium’s different is it generates a different sitemap section of the index sorted by date (see image below):

Generating sitemaps by date is very effective for timely content. So, if your site has a lot of content that is centered around news or trending topics, Medium’s sitemap sorting strategy should have a positive impact on your search visibility.

These dated sitemaps may also have a correlation with the priority many Medium sites seem to get when it comes to timely content in the SERPs, making them a sound strategy for news sites.

Takeaways

While using Medium for your blog (or your site) might not be the right choice in every situation, there are many ways that this platform can help you to grow an audience more quickly or begin a content heavy site with minimal development startup. This platform is ideal for small startup businesses’ blogs and publishing sites just starting to grow an audience.

Like most platforms, it’s a risk to put all of your content into a separate companies hands, and given how much Medium has changed already, this is certainly something to keep in mind when choosing to serve your blog on it. It has a very engaged audience of readers, and if your content resonates with its community, it can really help get your content out there. Medium is a great place for long-form, educational and intellectual content, so if your blog or website fits into those genres, Medium is certainly a platform to consider.

from Digital https://www.distilled.net/resources/should-use-medium-company-content/ via http://www.rssmix.com/

Finding a Happy Medium: Should You Use Medium for Your company's Content?

You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, long-form, niche and technical content, it's not surprising that everyone from CEOs to freelance journalists posts there regularly. Increasingly, businesses and publications have been using this platform for their content distribution. With all that in mind, is Medium the right way for your business to reach new readers?

What is Medium?

Thirty million users visit the content platform Medium.com each month. Founded by Ev Williams (the former CEO of Twitter), the platform-CMS-community hybrid has made a lot of changes in how it operates alongside both publishers and marketers. An increasing number of businesses are using Medium for their company blogs, and many publishers are starting to host and distribute their entire content library through it. Like any platform, there are pros and cons for its utilization in a business's digital marketing efforts. By examining the capabilities and options businesses have in Medium through an organic search marketing perspective, I hope to provide a deeper insight into if you should utilize Medium to improve your company's digital content community.

Medium as a CMS

Managing your content on Medium is extremely simple. There aren't a ton of different editing options, but it is all you need to publish written digital content effectively. Medium is a CMS without a million different plugins and add-ons, making the publishing experience fast and easy. Unlike WordPress, which has an endless amount of design themes to choose from, Medium allows for very limited on-page visual customization. This is certainly a con for larger sites, as it limits your use of visual branding elements that make your company unique.

Medium allows for Google Analytics integration to its sites, but it also has a limited amount of built-in measurement for your posts both individually and as a group in its CMS. It uses three metrics: Views, Reads and Recommends.

A graph showing the standard Medium analytics view.

‘Views’ refer to the number of users that clicked on an article. ‘Reads’ is the number of people who actually read the article; which, as far as we can tell, is calculated using the amount of time a user spends on the page and the estimated read time that is shown at the top of each article. ‘Recommends’ is the Medium equivalent of a share on its platform. The emphasis that the analytics metrics put on the time users spend on the page suggests that the Medium algorithm favors posts that people read an entire article. This is one of the reasons the platform works so well for long-form, informative and academic content.  

Medium as a Content Platform

Certainly one of the most appealing parts of utilizing Medium is its large network of engaged users. The company reported a 300% increase in users since last year and has continued to grow. Many large publishers and companies use Medium including sweetgreen, General Electric and Signal v Noise (BaseCamp’s Blog).

Medium’s user-base is very focused on getting high-quality content that is not watered down. This is shown through Medium’s pivot in its business model earlier this year where it no longer offered advertising services for publishers. Their business model relies on putting more of an emphasis on content. So, if you’re a publishing site that gets most (if not all) of its revenue from banner ads, Medium may not be a wise choice for your business.

Recently, Medium has shifted its business model to open up a membership program where readers pay a monthly fee for access to extra features (like audio versions of popular posts) and can “clap” for posts they really enjoy and send the writers a portion of their monthly membership fee for compensation to the writer. There haven’t been any studies done yet to indicate that this has slowed the growth or the engagement on the platform, as the monthly fee is also required to access all of the content on the platform.

Despite that, Medium is an excellent platform for emerging publishers or startups’ blogs for this reason. Users actually read the content. The Medium team puts a heavy focus on the amount of time spent reading each post, and measures time reading meticulously, taking pauses and sidescroller movement into account. In 2016 its users spent an average 4.5 million hours per month reading on the platform. Its users can also subscribe to blogs, authors, tags or categories of posts that they like in their custom feeds. The essentially built-in audience that Medium provides to its publishers is a great platform for your site to jump off from. It helps to build your users in a quicker and easier way.

Case Study: TheRinger.com

TheRinger.com was one of the first large publishing sites that began using Medium for their initial content distribution strategy. The Ringer is a product of the Bill Simmons’ podcast network and already has an audience following from its previous incarnation (Grantland). In this interview by Recode, Simmons expands on his media projects’ relationship with the Medium platform. He explains that initially, they utilized Medium as a way for them to maintain a website without spending most of their funds on development projects. This is another way small or startup companies can utilize medium as both a content network and a platform.

Update: As of June 14th, 2017 The Ringer as migrated off of the Medium platform and now partners with Vox Media. In the case of this article, it makes sense to use The Ringer as an example of a company that grew with Medium and then outgrew the platform and easily transitioned to a new one after ending its relationship.

Custom domains vs. Medium-generated domains

Later, in the above-mentioned podcast interview, Simmons goes on to explain that even now that they can no longer sell banner ads on the site (they are funded entirely by podcast ads anyways), that they will stay on the platform a little bit longer. However, they intend to build their own site eventually. This shows that many new websites that are looking to eventually ‘outgrow’ Medium, should opt to use a custom domain rather than a Medium generated domain (like, www.medium.com/site-name). Although depending on a platform to both hold and distribute all of your content is considered risky, generally. It is possible to move your content off of Medium, and this would be much easier if you utilize a custom domain rather than Medium’s.

The Ringer having migrated off of the platform has experienced minimal issues with the transition.

On the other hand, if you plan on staying inside of the Medium platform, for much smaller companies and blogs, it could also be an advantage to utilize Medium’s high domain authority (92), to help boost your traffic in organic search results rather than switching to your own domain and starting from zero.

What if you already have a website?

All of the suggestions I’ve made so far about the utilization of Medium in your digital marketing efforts have been centered around newer sites. However, there are a few ways to get your content seen on its network if you already have a site that has a regular audience and a domain.

You can republish your content on Medium. Medium allows you to canonicalize content you post onto the Medium network to your own website. This makes it so you get neither a duplicate content penalty or get outranked by your Medium posts in the SERP. Just, make sure that you are canonicalizing back to your site’s original post. You can import a story here. Baremetrics, an analytics tool, recently published a post revealing that they actually had a larger audience outside of the medium platform and as a result have largely removed their content from Medium as they have more success with their website off of the platform. However, in the post they do note that they republish content after its initial publish date by 2 weeks and use the import tool to canonicalize to their own site.

You can also migrate your site to the platform fairly easily. However, do not do this unless you are sure that its limited CMS and user-base is right for you. If you create a lot of long form informative content and have limited development help or need, migrating your site to Medium is an option to consider.

Medium and Technical SEO

When I first started examining Medium from an SEO perspective, I was alarmed by the amount of URLs associated with each page. Both author and post pages use around eight URLs similar to, “https://theringer.com/@michaelweinreb?source=---------1”.  However, all of these extra URLs are for tracking purposes and are properly canonicalized, so there should not be duplicate content issues as a result.

Medium also has an interesting sitemap strategy. All of Medium’s sitemaps are auto-generated, as many platforms are. What makes Medium’s different is it generates a different sitemap section of the index sorted by date (see image below):

Generating sitemaps by date is very effective for timely content. So, if your site has a lot of content that is centered around news or trending topics, Medium’s sitemap sorting strategy should have a positive impact on your search visibility.

These dated sitemaps may also have a correlation with the priority many Medium sites seem to get when it comes to timely content in the SERPs, making them a sound strategy for news sites.

Takeaways

While using Medium for your blog (or your site) might not be the right choice in every situation, there are many ways that this platform can help you to grow an audience more quickly or begin a content heavy site with minimal development startup. This platform is ideal for small startup businesses’ blogs and publishing sites just starting to grow an audience.

Like most platforms, it’s a risk to put all of your content into a separate companies hands, and given how much Medium has changed already, this is certainly something to keep in mind when choosing to serve your blog on it. It has a very engaged audience of readers, and if your content resonates with its community, it can really help get your content out there. Medium is a great place for long-form, educational and intellectual content, so if your blog or website fits into those genres, Medium is certainly a platform to consider.