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norman-reedus-gossip · 7 years

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Last Bulk and its a long one

~~mod~~ everything else concerning this topic will be kicked to the modblog. ill try to add to the comments today. i feel like i got ran over so i may not be on at all. sorry for slacking on you and for probably being a world class asshole today. please keep it medium.

Anon: What kind of woman ALLOWS “her boyfriend” to make her hideout so she’s not seen with him? What kind of man DOES that? Be happy for them all you want. I think they look and act like morons. As “adorable ” as people think he is , he seems lately like a total douchebag. Good thing all the fucking booze he consumes gives him the balls to “allow” her be photographed with him. And how fucking desperate does one have to be to let themselves be treated like that? Typical Hollywood. I give this a week.

Anon:Okay, NOW do you think he will make an announcement on Jimmy Fallon about DK? Or that Jimmy will mention it? ~~mod~~ dont know dont care. as long as we get some couch action im good.

Anon:No new stories talk about the trip to italy right before dk dumped pacey. They dont talk about how long nr knew pacey before sky. Wonder how much that cost

Anon:I’m so sad mod….. 😢 Twd’s cast are finally coming to my country and i thinks that is very hard for they bring Norman because he is very expensive…. I mean, Norman is so rich, why he charge that much??! 😢😢 (Sorry for the english) ~~mod~~ aww maybe its not the money but more if he has time. where are they coming? you english is awesome

ahauntedfool: My two cents. I feel badly for disappointed fans who have invested so much time, energy, and possibly even money, on their beloved celebrity, only to see him acting in a way they do not agree with. That must be very hard for them. Maybe I can offer some hope and positivity?I believe no two relationships are alike, and none are black and white. Who really knows everything about their relationship besides them? But it does seem like they are together, and if that is the case I hope they make each other happy. I truly mean that. Love is not something we can plan for, but life is short and happiness is everything. I am still a fan of N, I enjoy many of his films and photographs, his charisma is pleasing, he makes me laugh and he makes me smile. There are some things I don’t like about him, but that’s how it is with people. We are all complex and flawed individuals, and in our imperfections there is beauty. I don’t know much about D yet, but I think I’ll check out her work, watch a few of her films and read some interviews. Maybe I’ll learn something about her that inspires me in some way. With that being said, I think they are an attractive couple, and I love seeing him smile like that. They appear happy in those photos and I hope they are. Maybe this relationship will be good for both of them. Oftentimes we learn from our partners how to be better people.

Anon: Wait for the other shoe to drop on fallon, the baby shoe, lol. He has an extra 0 on his paycheck now, so dk can stay in ny and give up her career while nk goes to ga and cons to keep her in designer duds and pap shots shopping and fashion shows. She can laugh with jdms wife about ppl who pay $$$$ to wait in line for a pic, and we get crappy cgi on twd ~~mod~~ come on the deer really wasnt that bad, if you squint it almost looked real

awesomebrokenheartuniverse: What the fucking fuck??? This is beyond baffling. The public make out session. Even as a teenager I didn’t make out on the street for 30 min. They clearly wanted to be seen. Have we been fooled by NR with some fake persona all these years? Has he drastically changed due to DKs influence? Is he whipped? Is he tired of keeping it a secret and overjoyed to let it all hang out? Does she have dirt on him and forcing this on him (sounds crazy but ya never know)? Is this a juvenile shit show for publicity to benefit both of them? So many questions! Maybe it’s not our business but when they flaunt themselves like this they are kinda asking for it. This is like reality show in your face over the top attention whoring. I feel embarrassed for them. At least she is age appropriate. I don’t know a lot about DK, but the opinions here are largely unfavorable. JJ seems like a decent guy. Why would he stick with her 10 yrs if she’s such bad news? I keep remembering a quote from AL where he said something like “the longer I know N, the more he is an enigma.” NR seems totally all over the place to me right now.

Anon: There’s a video of them kissing now. ~~mod~~ ok

Anon: Hey mod! Sorry to keep adding to this but I’m SO aggravated. Now she’s acting like CS posting pics from his apartment. An her fans are saying to stop bringing up Norman an respect her privacy to people. She doesn’t want privacy! Hence the photo! An the photos taken of them on the street the other night for a hour. If I’m w/ my bf I dont stop and post on SM things from his house. She wants everyone to know she finally got Norman. When will this “relationship” end 😭 personally he deserves better

Anon: Why would Norman be so open about his relationship? This PDA doesn’t fit to him, he never showed so much of his relationship, making out on the street, like in the video it looks like they were making a show. They just stood in the same street walked around kissed hugged just to make a show for the pap, my guess they called him, don’t know why

Anon: Re: the “lie.” Doesn’t it look like Norman’s reps said “friends” because of JJ? Timeline: Pic of Norman and DK at the car looking friendly with story about vacation. Rep said “friends.” Weeks later: picture of JJ kissing and snuggling with another woman at a restaurant. Stories: He’s moved on!! Two - three days later, Norman/DK are completely public. The “lie” was so JJ could say he moved on first. It had nothing to do with manipulating Norman’s fans. Anon: Daily mail has just released an article on NR and DK confirming their relationship and they’ve got a few new pics in there and in one of them NR is looking directly at the camera. I guess we know for sure it was planned and a bit staged now.

Anon: Mod - this was an absolute publicity stunt but I don’t understand why. It makes him look like the biggest possible lying fake asshole alive so why would he want that image? I’m secretly hoping this is some kind of early April Fools day joke.

Anon: Mod when do you think NR and DK became more than just friends? ~~ mod~~ would you be offended if i said i have no idea becasue i dont care enough about them as a couple to even guess. sorry if i sound like a jerk im still not feeling well

Anon: I hope Norman doesn’t think we’re just going to “get over it”? It doesn’t work that way. There is a difference between lying about who you ARE and just simply having a girlfriend. (I won’t even go into how fake SHE is) You Lied to the people that supported you Norman. This isn’t just jealous fangirls. This doesn’t just go away in a few weeks.~~mod~~ im sure he knows it isnt just gonna go away in a few days

Anon: Woke up today with tears in my eyes. Every day I used to go check out all he cool Norman/Daryl fan art on instagram. Now I can’t even look at him.~~mod~~ dont cry anon we can find you someone else to look at.

Jan: Listen up To those deeply upset and disturbed by Norman’s recent actions, please read this - Nothing in your life has actually changes NOTHING! You still breath the same air, work at the same place, hang with the same friends and are surrounded by people that love and care about you in REAL LIFE. You have never, nor will you ever, know the real man behind Norman Reeds and thats probably for the best. All that has happened is that the fantasy you have of him in your head is altered, but you have the power and control to change that narrative back at any point, back to thinking he is kind and sweet and honourable and all the other things that gave you comfort and joy, use him for whatever purpose you want - because I have news for you as a fan/consumer of his brand he is just USING you. He is clever, he will smile and be nice as pie if you are paying for his time, (he is a professional actor), what he is actually like once the show is over, behind closed doors, is probably a very different story that really would shock and upset you. He is part of an ugly dark industry and his values are probably way off the mark to what any of us would consider acceptable. The clues are all around us, the fake hollywood friends he has, the partying showbiz life he leads, his love of attention and the limelight, the blind after blind about his shitty behaviour. It does upset me to see people defending him with the best of intentions, when they have no clue that he doesn’t deserve defending, he is surrounded by wealth and privilege and I highly doubt he cares one bit what faceless avatars on the internet say about him when he is home surrounded by his millions of dollars and fake narcissistic hollywood friends. Me, I love Daryl and I will always love Daryl, he is a real sweetheart and the subject of many a fantasy, Norman not so much, I could never fantasise about someone like him -a shallow and highly privileged actor who can have any beautiful woman he desires at the drop of a hat, and knows it. His priorities are clearly material things, this set up relationship with DK that will be played out in the public eye will just be linked to and part of that agenda in some weird way…(I do have my theories as to why he is so keen to play along with it, but best kept to myself) So seriously people go back to your Daryl (or nice sweet Norman) fantasises… Whatever helps you sleep at night…

Anon: You know what’s even worse than finding out he’s a lying sneaking jerk? That he let her troll his fandom for the whole year. He let us try to defend him the whole time when it was all true. It just shows that his fans don’t really mean anything to him. He didn’t care that she was playing with us and mocking us. It’s just so unbelievable that he is the complete opposite of what he made us believe.

Anon: sorry but I feel betrayed. And before I get jumped on it’s not jealousy or that he can’t have a private life, it’s about thinking one thing about Norman and admiring that person for so long then suddenly finding out that it was all a lie. He made us think that he was our friend but he’s not. he’s laughing at us behind the scenes watching how we buy into the image that he made us think was the real him. it’s not him now. he’s a phony. anyone want walker stalker tickets? don’t want to meet him now ~~mod~~ no need to be sorry anon lots of people are feeling all kinds of way right now. i hear craiglist is a great place to sell those

Anon: God Mod it just breaks my heart to see how fake he looks. Allowing himself to be papped is something I never thought he would do. I admired Norman for being down to earth and real. Where is that man now? He’s gone. He sold out. He’s not who he claims to be. Honest? Lol nope. So this is the real Norman we have been tricked into supporting? He looks just as fake as we know she is. It’s so sad and disheartening and I never thought it would happen to him. He’s just like all the rest. :( So sad.

Anon: Wonder how this will work when he starts filming in May will she go to Georgia she doesn’t seem the country girl

Anon: Mod why do think NR’s reps have the statements that they were “just friends” 3 weeks ago only for them to walk done the street holding hands and kissing now? Do you think NR’s reps didn’t know about the relationship? Or he didn’t consult with them before going public? Or do you think it was all planned? I’m just really confused about the whole thing!

Anon: Sorry…this is a long one… People seem to focus on others being upset because he lied. But I think a lot of people are upset for 2 main reasons. One, they really don’t like DK. It is hard to swallow watching someone you like, date someone you hate. I had a good guy friend date a girl that the rest of us LOATHED. She was just a horrible person and we were all so disappointed when he started dating her. When we asked him why, he just replied, “well, she is not like that towards me”. Um..ok…so since she’s “nice” to you, it’s ok that she is a a-hole to everyone else? It lasted all of 4 months, but I just remember we were all so disgusted. So, anyway, I think that plays a big part in the fan hate. Fans love Norman and think he is wonderful/nice/kind/good to his friends and fans and they can’t understand how he could fall for someone who is the opposite of all those things. The second reason is the cheating. Let’s face it, this didn’t start AFTER she split from JJ. We would be naive to believe that. Personally, I think it started during the filming of SKY. They are together constantly, in the middle of nowhere, I am sure they got very close. Even if there was nothing physical, they could have been having an emotional affair…which is often worse than physical. Although we can argue that with his schedule and her being with JJ, they didn’t actually see each other a lot after filming SKY was over, they still could have been texting and calling, thereby continuing the connection and closeness that was formed during filming. Looking back, I can’t help but wonder if someone DID see them hooking up in a NYC bar (before the break-up with JJ). If they did in fact have an emotional connection, add a lot of alcohol to that and you can definitely lose control for a minute. Obviously, this is my own speculation, but no matter when the physical aspect of their relationship developed, I truly believe, the affair started long before it. As for the people talking about a possible pregnancy. I can see it. Even though Norman is pushing 50 and may not want a baby, as some people pointed out, it may not be up to him. There are many ways for a woman to “accidentally” get pregnant. Someone, I think it was PR wife, mentioned that DK’s star faded long ago. She is definitely someone who will do anything to bring attention to herself. Well, having NR’s baby would certainly bring the spot light. It may be far fetched but I think DK is really sketchy and I would not put it past her. I guess only time will tell if there is a baby as well as how long this thing will last. We shall see…

Anon:I gave a heads up months ago that Diane had a plan and that she and Norman were playing out a fantasy as if they were living their film “Sky”. Health issues included. But guess what comes next (not the end) ;)

Stephanie Kumke: Maybe it´s not DK in the photo, but come on, a naked bully with lights on it with the message “ Waking up to good News”… ~~mod~~ maybe she got a job that wasnt in Europe

Anon: Ya’ll need to be realistic. Daryl isn’t the cash cow of TWD anymore. Not sure if no one sees this but the ratings last week dropped. Why weren’t they higher? I mean Daryl was in it a lot yet they weren’t as good as the week before. I’ve noticed whenever Carol and the Kingdom are on the ratings go up. Seems like she’s more of a cash cow now. She makes more viewers tune in. So I really don’t get when people say Daryl is the No 1 cash cow. It’s not true. It may have been years back, but not anymore

Anon: It disgusts the shit out of me when I see people support their relationship and are happy and even say DK is gorgeous. Wtf NOTHING on this woman is gorgeous. She’s manipulative, attention whore and snobby. I can’t believe his fans (not all of them) support her. She’s the worst nightmare. Norman went down to her level. She is unsympathetic to fans, Norman clearly isn’t the man he claimed to be. Not sure if I’m more disappointed or disgusted because he played all of us the whole time for his image

Anon: I think some people are not getting it…NR didnt own anyone anything but he was not coherent and yeah he deceived and lied when he said he doesn’t like cheaters and loves honest people. Regardless of course he have the right to date who the fuck he wants. not my problem. now the way he did it, for someone that calls himself honest is very questionable when you can see CLEARLY how this pics were staged. When you stage pics like that and you claimed for years being the opposite of course people are going to question who you are and who was the person they have been a fan off all this years. People defended him exactly from this behavior. People defended him when people called him sell out and asshole and manwhore and honestly he just proves the others right. This have nothing to do with DK this have to do with him as a person and how he carries himself. He didnt assume her before because he was sticking his dick somewhere else too and the other kick him to the curb.

dandelioncherokee : Interesting. Norman and Diane are not looking AT EACH OTHER in one single picture. A loving couple would do that ALL THE TIME. One word. FAKE. I honestly haven’t got a clue WHY ALL THIS. Oh Norman,you had it going all good for you.Now I can only pray that the universe will give you another chance,so you can try to fix this. Kisses to you,mod ❤️hope you are alright.~~mod~~ i feel like i got kicked down 10 flights of stairs.. you flirting makes me feel better

Anon: I was just thinking about the happy anniversary post and the ‘comment’. Turns out the DK part of that was true and it makes me wonder how many of the other parts were also true. Maya Angelo said when people show you who they are, believe them the first time. Eyes opened, I get it now and I’m just here for wicked gifs, and weird banter. Good things always come from bad, you’re the good thing Mod.

Anon: Pic look good, his fans on ig congrat to him so lol. Congrat to him too. We know here it so far from jealous but it is about who is this guy. Why he won’t hint their relationship at all.jdm said I think he’s single. So he happy it’s foiod but it different story from why he lid like liar, completely behave another and then be another man. And I didn’t see any pic that he look at her face. He smile to ppl. Wake up idiot fans! ~~mod~~ Please dont call fans idiots we all have our opinion

Anon: Another blog says they KNOW that Norman and DK were a thing since Sky. They supposedly have a source but won’t reveal it, they’re also saying no one knows if cheating was involved because no one knows the status of DK and JJ’ relationship. DK moved to NYC in late 2015 to be with JJ AFTER sky was finished. They bought a home together in LA in early 2016. So if her “source” is correct than yes, they were cheating all along, which makes the dec 2015 rumor seem not so false. They’re disgusting

Anon: Who knows…Maybe they both have an agreement? Maybe he agreed to help her with her image by doing this. He may think what’s the harm in helping a friend?? I am soooooo not on her side…I’m just trying to ration it out. Unfortunately we may never know. I still haven’t seen pics of them full on kissing. That one pic where they’re close looks like he was lighting a smoke. Hand holding? Even friends do that. He seemed pretty drunk anyway. Ugh and her IG? Tries to be like N & HC. UMM no.

Anon: Thinking if the 2 of them together makes me so ill but hey…He’s a big boy. I’ve been going thru the stages of grief (as stupid as that may sound) and I don’t regret smashing my DVD copy of Sky! Didn’t much like it anyway lol now I’m past the anger and just sad. I’m not as mad at N as I was a few days ago but I still think DK is a snake. I hope that he guards his heart from her nasty ways! I also think the whole thing with the paps is strange. N is very impulsive and sometimes too too nice!

Anon:Hahaha I share the same first name as DK, so at least I know when Norman is having sex he is screaming my name. Seriously tho at least she is age appropriate and who cares anyway. You are a fan of his work or not no matter who he is boning.

Anon:Is it me or is Norman avoiding liking DK IG posts? I believe he may have been drunk that night and is regretting what he did

rebellacycle:Are you going to watch jimmy Fallon tonight ? Wonder if he will talk about the new relationship. Or just TWD~~mod~~ i will probaly be asleep. probaly just talk about he twd

Anon:

Norman and Diane are happy and in love so the haters have already lost ✌🏼

Anon:

I have a question for those fans who keep saying things like “Be respectful of Norman’s private life!”…. But they’re the ones who are (unnecessarily!) publicizing it. They staged and sold pics and video. In PDA, the P doesn’t stand for Private. If they are not respecting their own relationship, why should we? Also is talking about Norman’s penis size respecting his privacy? So what exactly do y'all mean? They don’t seem to want that. They want people to talk, comment, click the links.

Anon

:Feel better soon Mod! I don’t understand something about the whole DK Shitshow. If this is legit (and not just publicity) then how come no other gossip sites are picking it up??? TMZ doesn’t have anything to say about it after they just ran the garage pics/got his denial?? It looks like People ENews DM UsWeekly and a few less known sites are the only ones going with it, so how come??? I don’t get it! I don’t understand how Norman can be one thing one day and the TOTAL OPPOSITE the next!??! WTAF

Anon: The photos and the video of NR and DK … Looking at it I just feel DK is walking with his trophy. She wants everybody to see her new toy, her little puppy that she will manipulate as she pleases. DK wants everyone to see his new trophy !! While NR smiles like a fool who does not understand the situation. Yes he became the DK puppet

anon:

I appreciate this blog and your work, but you have to moderate some comments that appear on your site. I read comments accusing Norman of lust after teenage girls. This is defamation and it is very serious. It is unbearable to see all this hate and these lies dumped on an actor we have supposed to love. It is all the more intolerable that currently the world is experiencing serious problems. Thousands of people are dying of hunger, London and Paris are the target of terrorists, but some people prefer to waste their time to dumped their hate on Norman. Treat him as if he was a criminal just because he’s in love and he lied because he didn’t want to reveal his private life in the press.I doubt that you post this message on your blog but I needed to say. Many of us live very difficult moments and see all this hate for a simple relationship is ridiculous. Some may express their disappointment but have no right to invent lies and spill their hatred. Sorry for my aproximative English, I hope to find a warm and funny blog. Good luck to you Mod….

~~mod~~ just a few things. 1.tumblr rarely lets me delete comments, the tumblr app hates me…2. the quickest way to get your post deleted is to say “you probaly wont post this”.. i hate that.

Anon:Hope you feel better soon mod. This is for when you do the bulk: at this point I think I’d be happier finding out he did accidentally get her pregnant one drunken night but actually can’t stand her and did this for appearances only and they aren’t really a thing. At least that way he would be the same guy who just made one huge mistake while intoxicated. One night stands happen all the time. But being with her?? it changes everything about him and it makes him a liar.

Anon:

been two days I haven’t looked at anything to do with N and I still can’t get over this. He’s a complete fake. short of telling us he was abducted by aliens and this was an imposter in his body I will never understand. ’s like he just revealed that he is the opposite of everything he made people believe for the past seven years. Liar. Fake. Hollywood. Stupid. Ingenuine. That’s what this makes him look like now. It makes me want to cry. someone say it was all a nightmare. where’s the real norman

Anon

:Happy Today, Mod! I hope your body parts will all in good working order soon. Please take care of yourself. The drama of Norman Reedus means nothing in the long run. Kind people like you who take the time to create community are what matters!

Anon:If DK’s marrage broke down because she cheating then norman gotta run far and fast, they cheat WITH you they cheat ON you. You should look at enty and type in Norman reedus/Diane Kruger this shit been stirring for a while Anon:Will Jimmy Fallon grill Norman about DK? ~~mod~~ dont know

Anon

:Have you seen the pap walk pics & videos?? Omg I’ll swear DK slipped a Mickey Finn in Norman’s whiskey. For him to agree to call the paps on himself, something was totally wrong with him! I don’t recognize that Norman. DK is destructive & opportunistic. She manipulated her way into his life from day one when she recommended him for the SKY role. She is as TOXIC as they come! Wtf’s he doing with her? He’s in self-destructive mode, I pray he comes to his senses in Ga surrounded by good ppl.

Anon:Diane manipulates the media and manipulates Norman. An avid woman who likes to manipulate her little world. How can people defend it? I saw her in truth, she behaves like a haughty princess.

Anon:I no longer see goodness in Norman.

Anon

:Just canceled my trip to San Fran wsc. I was gonna meet him but I can’t even look at him nevermind meet him. How are we supposed to pretend he’s the same guy? He’s NOT what he told us he was! It’s NOT bc of a gf but 1) that it’s HER of all ppl (she is the epitome of famewhore sell out and no one I’ve talked to who met her have ANYTHING nice to say) and 2) He LIED about everything. He’s not any of the things we thought, made his reps look stupid and sold out to let himself be papped. WTF is that

anon

: Personally I’m wondering if she got him drunk, got him to agree to this to make the rumors look true, and that he was too wasted to care. This is NOT the guy we know and love. This is also coming from a mutual friend of his not just some fan. he never calls the media, like TMZ on himself. He’s a private, fairly normal dude, and that’s why I think DK set it up. To boost her American publicity and get noticed for work here. Sad, sick, and sketchy.

Anon: I’m definitely over reading about it Mod but I don’t understand how anything is gonna go back to the way it was anyway so I vote to keep it on the main blog. He’s a lying jerk and this is what we have to see now every day because how can we not if he’s seriously with her. I think I’m gonna have to quit being his fan altogether bc I can’t take her I don’t want to see her ridiculous face every single time he goes anywhere ~~mod~~ here the thing its an N blog, i dont have to post anything with her in it. im really good at cropping things out of pics.

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trendingnewsb · 7 years

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Millennial influencers who are the new stars of web advertising

Beauty vloggers and cult celebrities are being courted by luxury brands

Seven years ago, Chiara Ferragni was a fledgling 23-year-old fashion blogger, studying law at university in Milan. She never finished her degree, but now lives in a $3.5m Los Angeles mansion packed with antiques, and spends her days travelling the world in midriff-revealing tops, Gucci sweatshirts, cut-off jeans and a collection of Louis Vuitton. How do we know this?

Every day, the Blonde Salad shares images of her gilded lifestyle with her 9.6 million followers on Instagram, making her one of the cult celebrities of the social media world. Unlike Taylor Swift, Beyonc et al, who have all made their names elsewhere and maintain fanbases on the photo-sharing platform, Ferragni has found fame and fortune solely by publishing photographs of herself wearing a variety of designer ensembles in a range of glamorous locations. Now worth a reputed $12m, with a line of branded shoes selling at up to $500 a pair, and a contract with Pantene as a global ambassador, Ferragni is a role model to a generation of digital natives who have established a viable career as social media influencers.

On her 30th birthday earlier this month, her boyfriend, Italian rapper Fedez, proposed on stage in Verona, singing a song dedicated to her at a concert broadcast live to their home nation. Almost one million fans liked the Instagram video of the moment. That same day, almost half a million clicked the heart symbol below an image of her in a black mini dress, featuring the hashtag #ysl, while 700,000 followers liked another image Ferragni shared, showing her next to a vast 30th birthday cake emblazoned with the Leading Hotels of the World logo, with the hashtags #leadinghotelsoftheworld, #LHWtraveler and #kempinskivenice.

To those unfamiliar with the machinations of social media, it is highly likely Ferragni had a commercial arrangement with these luxury brands, keen to tap into an audience that wants to emulate her lifestyle. She is not alone in utilising her position as a social media star with a loyal and highly engaged following.

Earlier this month, 17-year-old Amanda Steele shared images of herself on the red carpet at the Cannes film festival, hanging out with Hollywood A-listers Jake Gyllenhaal and Tilda Swinton. The YouTube beauty vlogger, who shares make-up tips under the MakeupbyMandy24 handle, was flown out to the French Riviera, dressed and made up, and given tickets to the premiere of Okja courtesy of Christian Dior all in return for a caption shared with her 2.8 million followers that read: Thank you sooooo much @diormakeup for treating me like a princess!!

In just a few years, the power of blogs and platforms such as Instagram has created a new marketing genre that has seen brands investing heavily in collaborations with the big names in the online space. Beca Alexander, founder and president of the social media casting and management agency Socialyte Collective, represents about 100 influencers, each with between 30,000 and 2 million followers.

One of our top influencers did about $1m last year and the average for those on our books is around $200,000 a year, says the digital entrepreneur from her New York office.

Chiara Ferragni on Instagram. Photograph: Chiara Ferragni/Instagram

There are a variety of ways they earn that revenue and we work on strategies that best suit the individual style and audience of each one. Some might focus on promoting as many brands and products as possible but always being aware of the natural synergy with their own brand, so it feels authentic while others have contracts with a curated range of brands to work on exclusive long-term campaigns.

Alexander, a former fashion news blogger who takes 10% commission from her portfolio of clients, founded her business seven years ago and has seen double-digit annual growth and a predicted 2.5 times rise in turnover this year. While women dominate the influencer space, she has also established a reputation for nurturing a number of male stars, such as her most successful client, Adam Gallagher, whose elegant, well-travelled lifestyle has won him a lucrative long-term contract with Armani fragrance.

When you get to the top tier of influencers, they go to great lengths to portray the perfect image online, often recruiting a retinue of still-life and style photographers, make-up artists, stylists, assistants and editors to support the burgeoning business of being a brand in their own right. Many have a signature style to their posts, using specific filters or a trademark pose, but the key, says Alexander, is to remember who your audience is and retain an authenticity that means they remain engaged with your output.

And you dont have to have a mega-following to earn money from social media: companies are spending up to $1.5bn on Instagram marketing, says Thomas Rankin of Dash Hudson, who matches influencers with brands. Even users with 5,000 followers can attract $250 for a product post or endorsement if they have the right audience.

Alexander developed a programme two years ago known as product bombing, whereby a co-ordinated campaign saw numerous, carefully selected micro-influencers paid to talk about a new product at a specified time, thus saturating the social media space within the target demographic. That worked really well, and created huge awareness and demand, seeing stock sellout rapidly, she says.

However, the speed of change within the tech world and the evolution of algorithms to change the user experience means this approach isnt as effective today. Instagram has recently changed the way consumers see posts, from a simple chronological feed, guaranteeing a user would see all posts in the order they appear, to a more nebulous feed based on the users individual engagement with those they follow.

Currently worth around $1.5m, Julia Engels pastel-tinted Gal meets glam feed is brimming with high fashion and has 1.1 million subscribers. She generates revenue using the popular app LIKEtoKNOW.it, which sends followers direct to websites selling the clothes: if they buy, she gets a commission. She has also collaborated with #AmExPlatinum in highly stylised posts that convey the perceived luxury lifestyle promoted by the financial services brand. Each one carries a carefully worded caption and the #ad tag, defining the post as a piece of paid-for advertising. This boundary between independent editorial posts and those that have been paid for in some way is one that is blurred in this new era of social media marketing.

We have no issue with social influencers working with brands, as long as consumers arent misled, says Guy Parker, chief executive of the Advertising Standards Authority, which is working with the Federal Trade Commission in the US and the newly formed International Council of Advertising Self-Regulation to develop some kind of oversight of influencer marketing. We define advertising as a tweet, vlog, blog or Instagram post where the influencer has been paid and there has been some control over the content. We therefore expect the post to have #ad on it in a prominent position, not buried in 30 other hashtags, but in the first three lines of the caption, so it isnt hidden to followers. Its not fair to consumers to expect them to play detective and deduce whether something is an ad or not.

Many millennials believe this isnt necessary as they claim to be able to see whether content is sponsored, but we believe it is imperative to protect consumers who arent that savvy, and ensure they know.

Callum McCahon, strategy director at the social media agency Born Social, says the industry needs to be self-regulating, and that Instagram must take some responsibility for protecting consumers using their platform. Users scroll through feeds fast and are trained to skip past hashtags. I believe Instagram needs to have its own mandatory labelling system for a paid-for post, which Facebook which owns Instagram – has launched recently as branded content.

There is no doubt that a generation of style-conscious entrepreneurs are making a good living in some cases a fortune by building their own personal brands online with fan bases to rival many established global businesses. The challenge will be for newcomers to join a crowded market, and for those with a substantial following to keep them loyal.

The reason a brand is using an influencer is the trusting relationship they have with their followers, says McCahon. When its done properly it is a very effective method of building a brand and selling product.