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Thrifted Treasures: LJ's Journey in Sustainable Fashion Entrepreneurship

by Jerraine Sy and Jose Carlos Morata

Leila Jazel Madelar, who goes by the name LJ, is a student at National University Fairview pursuing BS Tourism. LJ is the proud owner of Madie's Wardrobe, where she sells curated thrifted clothes through her Facebook page and ships them out via Shopee Checkout. LJ's commitment to sustainability and supporting local businesses is an appropriate match for our theme, which emphasizes the advantages that thrifted clothing has for the economy and the environment. 

In the vibrant world of ukay-ukay, LJ encountered unpredictable situations as an entrepreneur. This is not new to the business world, especially in the ukay-ukay culture. Although she handpicked these items rather than buying in bulk, sometimes they do not appeal to people's tastes or align with current trends. The importance of adaptability in overcoming obstacles is truly essential, as mismanaging this aspect could result in profit loss. 

She discusses the diverse attitudes of customers and the challenges in ensuring they follow instructions. Despite that, she employs patience and takes the time to educate customers on the checkout process, maintaining a high level of customer satisfaction. True success lies in maximizing profitability. When she receives the profit, it marks the culmination of her efforts as a dedicated businesswoman. 

LJ sets herself apart by focusing on offering affordable sets, steering away from the trend of overpricing items observed in similar shops. This strategy has contributed to the success of Madie's Wardrobe. She handpicks each item from various thrift stores, personally fitting them and curating a collection through meticulous examination. This attention to detail ensures a curated and quality inventory. She observes the thrift clothes market trends and notes the enduring popularity of items like crop tops and pants. She also stays attuned to customer preferences, adapting her inventory to meet the ongoing demands of the market. 

The virtue of patience is the most significant lesson that she teaches. Managing several projects at once is part of being a lone owner, and even with diligent attention to detail, problems can still occur. Maintaining a high standard of customer satisfaction requires flexibility and responsiveness to any issues that might arise. LJ advises aspiring thrift clothes sellers to embrace hard work and be prepared to take risks. She emphasizes the importance of having a backup plan to avoid losses and ensure success. Aspiring thrift store vendors should accept hard labor and be willing to take calculated chances, according to Leila. She strongly expresses that to prevent losses and guarantee success, a backup plan is essential. The importance of preparedness for potential challenges cannot be overstated; it forms the backbone of a resilient business strategy. It's important to have a backup plan within a backup plan, as this provides greater control in uncertain situations. 

To sum up, LJ's experience selling used clothing is proof of her tenacity, enthusiasm, and steadfast dedication to her clients' needs. Madie's Wardrobe is a source of inspiration for aspiring businesses that want to enter the realm of online thrifted clothes sales in addition to providing reasonably priced apparel.