#digital marketing philippines
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Digital Marketing in 2024
How's the current online landscape?
Been on hiatus because I took up part-time work as a social media planner and marketing consultant for a local brand. Also did a side hustle not related to digital marketing (well, maybe a bit for sales) which I will shamelessly plug now lol:
https://www.facebook.com/pandalick
https://www.instagram.com/pandalick.ph/
http://bit.ly/pandalick
Anyway, what seems to be the landscape on digital now so far? As of writing (January 19, 2024), here are some I've noticed and researched too which hopefully may help you in your digital efforts.
Google Lays Off 100 Employees
Freshly announced, what a way to start the year, right? I hope those employees can find new work soon.
It is said that the reason was "to trim costs and bureaucracy as it embraces artificial intelligence." The New York Times article also states that "YouTube has struggled to fully recover from an advertising slowdown in the past year and has contended with strong competition from TikTok, the short-video service popular with younger users."
Although YouTube came up with Shorts to match TikTok (even Facebook and Instagram with Reels), the younger generation has cemented themselves in TikTok. Of course, the developer itself continued and continues to optimize itself to avoid being a "one-hit wonder" among mobile apps (like the sad case of Bondee.)
But as an online marketer, how does this kind of news affect you? If you rely heavily on YouTube for marketing, it's best to explore TikTok since this kind of effect already shows that there is great potential in marketing on that platform. If future bugs occur on YouTube, at least you have already explored and planted yourself in TikTok. But of course, you need to analyze and strategize first if your industry fits such a platform. Otherwise, your efforts will just be a waste.
Google Helpful Content Update
A major search engine algorithm rollout that started Sept 14, 2023 (took 14 days to roll out so ended Sept 28), the HCU is described by Google as "generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results." Google also ensures that "If you're producing helpful content, then you don't need to do anything; in fact, this system may be good for your site, as it is designed to reward helpful content."
It is what it is so like this blog, Digital Marketing Course PH, which doesn't primarily aim for SEO rankings but rather, to provide helpful content, I won't be affected by such a rollout. My domain may seem SEO-keyword-driven (I even got a request to not renew payment so some other SEO/agency could take it I presume lol) and it partially is but it's just something direct, straight to the point as to what this whole blog/site is about. It's also a cheap price compared to other provided selection so I chose it. LOL!
For SEOs/website owners, I would suggest focusing on quality and in-depth content moving forward thanks to this rollout, rather than producing quantity (daily or weekly). I know agencies tend to use quantity as their service/package, but maybe it's time to rethink your SEO service packages to clients. SEO is an investment and you are the experts rather than the client so best to explain this to them. SEO is like planting, it would need time and nourishment for it to grow and bear fruit. SEO is different from SEM (instant results but paid) after all.
Artificial Intelligence (AI)
The topic is expansive but since this blog niche is digital marketing, let's best focus on that. Google earlier announced that it laid off workers to embrace AI and the recent CES 2024 showcased a lot of AI-embracing tech. For Google's CES 2024 announcements, the "Google apps and services come to more cars" part is eye-opening for a marketer like me. How?
It means that the improvement and continued use of Google Maps should be an opportunity for businesses to improve their presence and information on Google Maps. (Personally, I'm a heavy Google Maps user myself when I plan trips and drive.) You should be on it and should be showcasing relevant information and prioritizing customer reviews on the app.
Will it impact your SEO? Yes and No. Check the hyperlink for in-depth explanation regarding this answer.
Facebook Marketplace
Personally using this buy and sell feature by Meta, the Facebook Marketplace has seen a significant increase in users but also scammers so be wary. If you think your product/service is appropriate in this kind of sub-platform, act fast. Avoid being lazy / scammer-like though, invest time in putting complete information and images in this free-to-use Facebook sub-platform.
I'll update this post once I come up with more informative content concerning this. Cheers!
#digital marketing ph#digital marketing#digital marketing philippines#ces 2024#digital marketing 2024
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#sexy content#digitalmarketing#seo#onlinemarketing#webdesigner#photography#philippines#advertising#marketing#ads#18+ content#spicy content#sims 4 custom content#i sell content#freelancingguide#followers#marketing digital#cellphone#website
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We are here to help you achieve your goals and grow your business. We provide creative solutions for your creative ideas
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#Arrow Up Media#SEO#SEO Philippines#Search Engine Optimization#Web Development#Web Design#Digital Marketing#Digital Marketing Solutions
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The Role of Social Media in Digital Marketing
Dive into #FilipinaWanderer's insights on the transformative role of social media in digital marketing. Discover how to build connections and drive engagement with your audience. #DigitalMarketing #SocialMediaInsights
Social media has emerged as a powerful tool in the realm of marketing. As a Filipina Wanderer who has traversed the digital landscape extensively, I’ve witnessed how social media can effectively drive brand engagement, foster authenticity, and build impactful connections with the Filipino audience. Sharing these insights to equip you with the knowledge to leverage social media in your digital…
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#2023#authenticity#Connections#Digital Marketing#Engagement#filipina wanderer#FilipinaWanderer#Filipino Digital Audience#philippines#social media
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Digital Marketing Strategies For Your Business | JAF Digital Marketing Services
Continue reading this blog as JAF Digital Marketing, your reliable digital marketing expert in the Philippines, shares different digital marketing strategies you might want to try out for your next campaign or business.
contact us
or you can visit us
#digital marketing agency philippines#digital marketing expert#paid advertising#facebook advertising#google ads
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#outsource social media marketing to the phiilippines#content services philippines#digital marketing outsourcing philippines#outsourcing philippines internet marketing#social media outsourcing philippines
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SEO Services in the Philippines
Are you looking for the best SEO services in the Philippines? Are you hoping to boost your online presence and reach more people with your business or website? Search Engine Optimization, or SEO, can help you reach that goal. By using strategically implemented techniques and tactics, companies can increase visibility on SERP as well as improve their traffic. Therefore, SEO services help businesses improve their online visibility, drive traffic to their website, and generate leads and revenue. If you’re looking for an SEO company in the Philippines, Labridge Digital Marketing Services can help.
Visit Us: https://www.lbdigitalmarketing.com/seo-services/
#seo services philippines#seo services in philippines#seo company in the philippines#seo companies in the philippines#seo agency philippines#digital marketing service#philippines seo company
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#outsourcing#outsourcing in the Philippines#digital marketing#digital marketing specialists#SEO specialists#virtual assistants
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Digital Marketing in Philippines with A Lot of Interesting Comforts
Digital marketing is a type of marketing that does not only involve traditional methods like radio, TV, print, and physical ads. Digital marketing also embraces online advertising, search engine optimization (SEO), and Internet marketing.
In short, digital marketing encompasses the overall approach to help your company outsmart the competition and attract more customers to your business
Digital…
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Job Hiring: Digital Marketing Associate - GoTeam Philippines
Check out our job opening for Digital Marketing Associate! Join the GoTeam and develop, create, and publish social media content across various platforms. Work in a flexible hybrid setup and earn up to 30K with plenty of benefits.
#hybrid setup#flexible hybrid setup#Digital Marketing Associate#Job openings#Career opportunities#Employment vacancies#Work positions#Hiring jobs#jobs in cebu philippines
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Shin Jung-hwan "There is another original author who made 'Dengue virus'" .. Son Yeon-jae summon
Source: k-star-holic.blogspot.com
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How to improve Your Website?
Your website serves as your virtual office space. You want it to look professional and inviting, as well as neat and clean, just like your regular place of business.
Here are some inexpensive ways to update a homepage to meet modern requirements; you might find them to be simpler than you think.
Update the Content Frequently - It's January, but only yesterday I noticed a restaurant website showcasing its Thanksgiving menu! The front page addition of a special seasonal menu by that restaurant was a brilliant idea. They didn't execute it well, though, and they left it up for too long. Schedule a monthly reminder to check your website and update the content on the homepage.
Ensure that there is a call to action -
Join your email list - When people join your email list, you establish a continuous connection that enables you to market to them. A signup box can be easily inserted using the majority of email marketing software, such as MailChimp or Constant Contact, both of which are free for small lists.
Shop in your e-Commerce store - If you sell products online, add a prominent "Shop Now" button or embed images of a few of your products on your homepage to encourage visitors to click through.
Fill out a lead form - If you sell services rather than products, encourage website visitors to do so. Contact information is recorded so you can follow up.
3. Include contact details prominently -
Look at your homepage with objectivity. Are you forcing visitors to look for you or make assumptions about how to find you?
Contact details are frequently added by small businesses to the header or footer of each page. Include your phone number and email address at the very least. Include your address if you welcome customers there. Add a big, noticeable link to your Contact page if you'd prefer to use a separate "Contact" page.
4. Embedding a video or image -
Examine your home page. Is there a lot of text? Images break up long blocks of text and make them more appealing to visitors. Include at least one photograph of your company, team, or products. Invest in professional photography if no one in-house is a competent photographer. In most areas, you can hire a professional photographer for a few hundred dollars.
Videos are also very good. So make a how-to video, a video demonstrating your product, or a video of you greeting visitors. Upload it to YouTube or another video hosting site. Then copy and paste the code into your website.
5. Increase Page Speed - Visitors may never leave your home page if it takes too long to load. Furthermore, extremely slow pages can have a negative impact on search engine rankings. Take the speed test by clicking here. The best part is that you'll get tips on how to improve your speed.
6. Make it mobile-friendly - Last but not least, modern websites must be viewable on mobile devices. This is especially true for local businesses, where customers may be searching for a nearby business on their smartphone while driving. A website that is not optimized for mobile devices may be penalized in search engine results. If you redesign your website, make sure the new design is "responsive," which means it can adjust to mobile devices. The same is true if you buy a template.
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How do I find a good affiliate marketer?
You've made the decision to launch your own affiliate campaign. But how will you track down those vital affiliates to market your goods?
An affiliate marketing strategy can help you attract new customers and boost your sales through word of mouth, regardless of whether your online business is a small startup or an international ecommerce store. In fact, some sources claim that affiliate marketing campaigns bring in as much money as email marketing!
Naturally, you can only do that if you have the right affiliates on your side. So where can you locate affiliate marketers?
Finding the best affiliates to join your own program requires some effort, but it is well worth it.
Where can I locate affiliate marketers? Here are our top ten recommendations, along with the best locations to look for affiliates:
contact with niche bloggers
Partner with websites that are similar to but not competitors
Look for prominent social media users.
Join forces with leaders and specialists in the industry
Lookup on forums and groups on social media
Invite current clients
Obtain affiliates by offering a lucrative commission
Create a program landing page that is simple to find.
Use paid advertising
Make your show as visible as you can on your own channels.
#seo outsourcing company#offshore seo company#white label digital marketing company#digital marketing company philippines
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The Importance of Digital Marketing Services in Philippines
We all know how vast the growth of digital marketing is especially since there are lots of trends on the internet that can be used as one of many strategies by internet marketing agency Philippines based companies. It is also undeniable to say that the growth of internet users in the Philippines is growing every year, which indicates a huge as well as good target market for digital marketing services in the Philippines to outreach their campaigns.
What Is a Digital Marketing Service?
Digital marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or television.
Why Is Digital Marketing Services Important in the Philippines?
Because it connects a firm with its clients when they are online and works in all industries, digital marketing is crucial. When companies appear on Google through SEO and PPC, on social media through social media marketing, and via email through email marketing, it connects them with ideal customers.
Digital Marketing Services can be acquired by small businesses to provide them with their marketing needs and help them increase their scope of services by way of acquiring white-label marketing services from any of the digital marketing services in the Philippines to do the job for them and allow them to offer the product or services to their clients under their name.
Who Needs Digital Marketing Services
Your internet firm needs digital marketing more than anything. You must use digital marketing if you want to promote your business or goods. Absolutely, sometimes it depends on the targeted website. Digital marketing is the only option if you want a significant amount of visitors because the majority of your business depends on your website.
Every business or organization requires digital marketing in today's competitive world. Digital marketing not only increases a company's online visibility, but it also helps with reputation management.
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Why is SEO a Game-Changer for Businesses and Personal Sites in the Philippines?
Unlock the power of SEO for your business or personal site in the Philippines! 🇵🇭 Learn why it's more than just a buzzword—it's your ticket to visibility and growth. Ready to elevate your digital game? #SEO #DigitalMarketing #Philippines #BusinessGrowth
“Is SEO really that important for my business?” If you’ve found yourself pondering this question, you’re not alone. Many business owners and individuals in the Philippines are still on the fence about the value of Search Engine Optimization (SEO). In this article, we’ll delve into why SEO is not just a buzzword but a critical component for success, whether you’re running a business or a personal…
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Hello to Everyone from SinghaDesign - The Best Digital Marketing Agency in South-East Asia 👋😊
#digital marketing agency#digital marketing#thailand#malaysia#singapore#indonesia#philippines#SinghaDesign#southeast asia
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