Coke Studio Presents: #United4Marawi

Coke studio continues to support our brothers and sisters in Marawi as they rebuild their community. #United4Marawi was held at the SM Mall of Asia concert grounds with a mission to inspire more people and private sectors to work hand-in-hand for Marawi. Coke Studio artists such as Abra, Gab and John of Urbandub, The Ransom Collective, Gracenote, Moonstar88, Autotelic, Ebe Dancel, Franco, Reese Lansangan, BP Valenzuela, Sandwich, Noel Cabangon, and Curtismith was joined by various school bands for this benefit concert. Coca-Cola Philippines, through Coke Studio also started the hydration drive in evacuation camps, including the Maria Cristina Evacuation Camp, Buruun Gym, Sta. Elena Evacuation Camp and Saguiaran Gym, where around 5,000 Maranaos are sheltered. Coke Studio enrich the soul and fire the hearts of the Maranaos through music and social works. Hopefully, the whole country will be #United4Marawi in strengthening our efforts to help!

Each family also received various Coca-Cola products, including three 6-liter bottles of Wilkins Distilled water, and Coca-Cola shirts, while young local musicians sang OPM hits for the crowd. Customer partner Shakey’s also provided snacks for the evacuees.

The evacuation center in Saguiaran, which has one of the biggest concentrations of Maranaos, hosted a mini-concert featuring a Coke Studio bands The Ransom Collective and Franco. They sang their own songs and distributed hydration kits to the evacuees.

“This is our way of showing support and solidarity with the Filipino people – to be able to contribute in the rebuilding process. Music is one of the things that threads through every person, regardless of age, religion, culture, and socio-economic bracket,” said Stephan Czypionka, Marketing Director of Coca-Cola Philippines. “We are committed to help the communities that we serve, especially in times like these that we have to come together to rebuild not just the physical structures, but most importantly, the lives of the people.”

Coke Studio was launched early this year and successfully changed the OPM landscape with its creative collaborations with various artists. It also served as a platform for teens and young adults to come together, drawn by their common love for music. The Filipino youth is also coming together to help rebuild Marawi, driven by their passion for music. A benefit concert at the Mall of Asia concert grounds, and a recyclables collection drive are just some of the fund-raising initiatives to build schoolhouses through the Little Red Schoolhouse program implemented by the Coca-Cola Foundation Philippines.

The construction of a school building is part of the commitment of Coca-Cola Philippines through the Philippine Disaster Resilience Foundation’s (PDRF) United4Marawi campaign. The Company also joined the PDRF in a three-day medical mission for the evacuees in Iligan City. Volunteer health care professionals provided check-ups, surgical procedures, and psychiatric intervention to the evacuees. The Company also provided for the daily hydration needs of the members of the Armed Forces of the Philippines stationed in Mindanao.

“We are committed in helping rebuild Marawi and the communities impacted by this conflict. In partnership with relevant government agencies, we in the private sector will be bringing our sustainability initiatives to the area,” said Jonah de Lumen-Pernia, Public Affairs and Communications Director of Coca-Cola Philippines. “Our 5by20 entrepreneurship programs will be provided for the spouses of soldiers deployed in Marawi, while water systems will also be installed in the communities. We’ll also build a Little Red Schoolhouse.” 

this is my first official vlog. hahaha. this was Coke Studio's benefit concert for Marawi.

With #Abra for #cokestudioformarawi #united4marawi (at MOA Concert Grounds)

.. Hindi ko alam sino uunahin ko. Ang tahimik mo mga nakaraang araw tapoz bigla kang mag po post ng ganito na MAMAYA na 😱😱😩 e d sana nakapag ready ako at d ako nakipag committed sa iba.. Alam mong miss na miss na kita at gusto na kitang makita. . Pero may panahon talaga na kahit gustuhin kahit 'sang dangkal nalang ang lapit mo sakin d padin kita maabot... Mga pagkakataon hindi tinadhana ng pagkakataon.. 💔💔💔 #Repost @kaye_cal (@get_repost) ・・・ YES! See you guys later at the MOA Concert Grounds, let's bring music back to our brothers and sisters in Marawi! 👊🏻 Admission is free guys kaya let's go na! And also we encourage you guys to bring as many PET plastic bottles as you can for the recycling drive! 👍🏻😄 #CokeStudioForMarawi #UnitedForMarawi

Cokestudio Live #cokestudioformarawi #united4marawi (at MOA Concert Grounds)