i thought i was going to be able to finish this fic tonight but instead of filling all the gaps between scenes i wrote like 500 words of ellie and tommy negotiating over mashed potatoes. the tommy brainrot has reached critical mass i need to be freed

Oh god!

I really love the poly headcanons they are so sweet.... (or don't but that's part of it and i think the tot boys+MC deserve all the love the world has to give).

But, liking it or not, our 4 beloved boys are kinda complicated (that's what makes them perfect). Plus I never thought about how people get in poly relationships. So i was thinking, how do you think they all get into a polyrelationship together?

(I really have no idea of how that would happen)

hi, two anons!! im glad you guys liked my nxx team polycule stuff!! i'll answer these in one go, my "headcanon" (in quotes because i think this kinda turned into a character analysis/minific of sorts HAHA) being what first anon asked, How They Get Together.

heads up, wc of this is 1.9k words long so buckle up for a bit of a read jfsjdfkjbf

because first anon, youre right!!! the boys are stupendously complicated which i love so so much but canon has also shown us clearly that each of the boys' quirks and habits and tendencies causes a lot of (mostly played for laughs) friction. the bickering, the backhanded insults, the "im the best one here" preening contests. theyre all SOOOO RIDICULOUS and it is hilarious but yep! the boys r complex!! and that means this beautiful ship, imo, has a lot of phases to get to the actual romantic relationship bit.

how they get together, in my opinion, starts because of mc.

not in the sense that she matchmakes them all, but like.

phase 1 of the nxx team polycule is this:

through being in love with her (which we all know the boys 100% are), each of the boys come to terms with their own flaws and weaknesses. it's very apparent to me in all the story thus far that these boys are flawed as hell, it's very compelling but even more compelling to me is how all of them also do intense mental gymnastics to Not Confront Those Flaws. like, marius is a dickbag always teasing and toeing the line of insincerity, vyn is a controlling mf who always tries to sway situations to his benefit, artem is so repressed to the point that he has genuine trouble with emotions, luke is a self sacrificial bastard and also a huge hypocrite about how no, actually, hes the only one that should be hiding his pain and being dishonest, no dishonesty from other people!! in the beginning of the story, all the boys have their flaws and seem to have just kinda...not addressed how those flaws are harming them and the people around them.

and then mc rolls around and they all fall in love with her. and she sees those flaws and she doesnt let them slide. she challenges the boys in her own ways to see another side of the situation, to acknowledge what theyre doing. she doesnt want to get rid of flaws, thats impossible and also not cool. she just has this beautiful hope for like, all of humanity, that goodness can prevail with the right work. so when she sees her beloved nxx boys, she believes that for them as well.

which leads to phase 2 of the nxx team polycule:

the boys, more aware of themselves, become more aware of each other.

they werent Unaware of the others of course. it's just that they didnt like...truly connect on a personal level just yet. they saw the other teammembers with their emotional armor and flaws and saw a wall that wasnt worth looking past.

but after mc makes them realize that hey, flaws arent the end of the world actually, it's alright and the person behind them may just be worth it, the boys like. end up understanding the others. A LOT OF THIS BIT IS UNINTENTIONAL, ON THEIR PARTS KJDSBFS. like they stumble into understanding each other by accident, they didnt plan it, but over the course of nxx investigations, it's inevitable that they end up seeing the depths of the others. i delve into this a little bit in my fanfic "filler eps of the lost gold" where the boys are just going thru their actions and then trip over another boy's fears or desires and through that, gain a deeper understanding mutually.

and with understanding, sometimes, comes trust.

phase 3 of the nxx team polycule goes like this:

everybody in this team, whether they like it or not, whether they know it or not, has a heart that wants to give love so desperately.

marius lives in a world full of snakes so he cant have his heart on his sleeve for his own protection. vyn wants to be seen as perfect and the heart is inherently messy so he holds it back. artem for a very very long time was focused on work and success and achievement that he neglected his heart. and luke has been giving love all his life in a sense but in a way thats hidden.

all these tendencies that are brought upon their life circumstances results in this: they want to love honestly but they havent been able to do this

until mc. and all of them want to push back whatever fears or patterns their life has instilled in them because they see her and see somebody so unwaveringly good that all their hearts begin giving love to her to make her happy and to make themselves happy as well.

but heres the thing. the boys dont just see mc. by this point, they have connected and understood and come to trust each other as well, and the consequence of that is that They Can See Each Other Now Too, Truly.

and heres the thing. all of the boys are unwaveringly good as well.

one by one, each of the boys realize that what they feel for the other boys in the team starts to...change. yeah theyre all friends, they pick on each other a lot of the time, but the bedrock of the relationship is solid and strong now. but when marius is with luke, marius sees a light inside of luke so bright that he seems unaware that he gives off. when artem is with vyn, artem sees a goodness inside of vyn that hesitates to make itself obvious and known because vyn is scared of getting hurt thanks to it. all of them see the other and their goodness and, unbidden, their hearts want to give love to each other as well.

and because theyre all a bit stupid in their own way theyre like, huh, weird! wonder why this feeling is so familiar! and yet i cant seem to name it...and then they all independently compare these feeling with the feelings they have for mc, a feeling they do know the name of, and theyre like.

WAIT.

THESE FEELINGS ARE...VERY BASICALLY EXACTLY WHAT I FEEL FOR MC.

which only means one thing: theyve fallen in love with everybody else

marius: //goes to his studio to Think and sees that a bunch of his recent art actually had little crumbs of these feelings already, etched into the brushstrokes and scenes. has an emotional crisis about it

vyn: //records a 1 hour long entry in his audio diary to examine and gain control of his feelings but by the end of the hour all he knows is that he wants to hold these people and be held by them

artem: //quite literally just bluescreens, artem.exe has stopped working, sits at his study and slowly, slowly, thunks his head down onto his desk, valiantly trying to ignore the fast pulse of his heart

luke: //manically vents about it to peanut who, by virtue of being a bird, doesnt get it. just keeps talking at peanut to get a grasp of it all and then lies down on the floor, overwhelmed

mc, sitting in her apartment watching some netflix: ...why do i inexplicably feel as if something very, very important has just happened?

phase 4 of the nxx team polycule is basically:

pining: extreme difficulty level

because pining is already hard when ur pining for one person. what more for an additional 3 more people. and those additional 3 more people are pining back.

and all these boys are SOOOO OBVIOUS with their romantic feelings, in their own special way. the way they show their affection to mc starts to bleed into their interactions with the others and everybody can CLEARLY SEE WHAT IS GOING ON, LOL, but also all the boys are too chickenshit to confront it, because if they confront it, what will even happen??? being in love with each other, all of them, thats going to be such a complicated fucking relationship, holy shit. it's 2030, yeah, being a polyamorous group relationship isnt completely unheard of, but sue them, theyre scared.

but mc (who i forgot to mention already knows of the boys' romantic feelings for her, shes just hasnt made a move yet on any of them because SHES IN LOVE WITH ALL OF THEM AS WELL and shes been trying to figure out how the hell to make that work, she cant bear to choose just one of them, she'd be heartbroken over leaving the rest of them behind) sees that the nxx investigation team is now all pining for each other FULLY and she kinda wants to laugh when she realizes whats going on because like, what are the chances? that this would happen? that they all found each other and their feelings fell into just the right place for nobody to be left behind?

theyre all scared, she can tell. and she is as well, she wont lie.

but shes always had a belief that goodness can prevail with the right work.

and love is one of the greatest goods out there.

phase 5 of the nxx team polycule:

It's Time For Communication, Baby!!!!!

the exact scenes of how this happens is a bit vague to me. it could go two ways: mc going to each of the boys independently to talk about feelings, hers about everybodys and his about everybodys as well. OR they have a fucking meeting about it all together and artem literally schedules it in his google calendar, or something.

either way, they like, actually talk about this. starts casual, maybe over a chill date, maybe over dinner at a nice restaurant, maybe over a walk in the park as the sun is starting to set. but where ever it happens, the end result is the same: a heart is laid out bare and it is taken in gentle, grateful hands.

marius: OKAY, NOW THAT THE FEELINGS ARE OUT OF THE WAY, CAN I PLEASE KISS ONE OR ALL OF YOU, PLEASE, IVE BEEN WANTING TO KISS U GUYS FOR FOREVER

vyn, laughing fondly: has anybody ever told you patience is a virtue? we quite literally just talked it all out.

marius: //needy whining noises

artem, embarrassed: ive...never kissed anybody before

luke, embarrassed but trying to play it Cool: ....same here

mc: kissing is great, you two will love it!

marius: awesome, awesome, so is ANYBODY going to give me a go ahead or WHAT????

phase 6 of the nxx team polycule:

i dont want to say it's happily ever after, once they all get together. thats not really realistic.

they all have their quirks and tendencies and habits. and those will inevitable clash against each other. theyll have their arguments, theyll get upset, theyll sulk and be angry, sometimes. but also...

theyll see each other smile and feel like their love shining so brightly. theyll reach out for another's hand and be held in such a way that makes them think that their heart is in a safe place. theyll love each other and theyll put in the work to continue loving each other. because goodness will prevail.

and they all see each other as the most good people in the world.

so whatever happens, theyll get through it together.

must read sanvers fics in your opinion? (i mean aside from yours obvi bc yours are like the sacred texts of the sanvers fandom hahaha)

SACRED TEXTS i’m dying. def not true, but thank you :)

here’s like… my top ten-ish fics:

- The Lighthouse Technique by InspectorBoxer -  Kara grinned. “I already have a plan. A foolproof technique, in fact, to get Maggie Sawyer’s full attention.”

also -

- i can’t believe we’re here - “I don’t know how to tell you this, Detective, but I’d like to introduce you to Jamie. Your daughter.” A post 3x05 fix-it fic, in which Maggie has a surprise daughter and the characters and plot are all A+ (currently incomplete but read it anyway! it leaves off in a not unsatisfying place)

The above fic is part of the “you and i collide” series, all comprised of very well-written and in character reunion fics, also by InspectorBoxer and zennie, who does the following two fics too:

- Worth the Fight - After the kiss (2x06), Alex and Maggie struggle to get back to friendship and maybe more. Also, Maggie is targeted by assassins and Alex is protective. 

- Headstrong - Maggie challenges Alex to a race. It doesn’t end like either of them planned.

- Spin Doctor (grown ass woman) by performativezippers - Maggie doesn’t really talk to other people while she’s at the spin studio – she’s not, as they say, there to make friends – but everyone tends to do friendly nods and say hi, especially in the locker room, and she does the same.

So she’s gotten know most of the teachers and many of the other morning clients by sight. So she’s sure this is the first time she’s seen this new woman.

She’d definitely have remembered someone like that.

- Lexie (Five Inch Heels) (also by performativezippers) - “I’m Lexie,” she says, and it’s clearly a fake name but that doesn’t bother Maggie. She’ll only need to know a legal name if this girl ever gets booked and Maggie has to intervene. She hopes it never comes up.

“Nice to meet you, Lexie.”

Lexie just stares at her, and Maggie can’t tell if she’s smirking of if it’s a trick of the light.

“Sure it is,” she finally says, and oh, yes, she was smirking.

Maggie decides to forgo delicate, and asks her next question bluntly, her hands back in her pockets. “What brings you out tonight?”

“Astronomy.” Lexie deadpans. “Been a while since I’ve last stargazed; thought I’d commune with nature and all that shit.”

- but the fruit is sweet by thrace - Sometimes doing the right thing sucks

or

Maggie can’t figure out why Supergirl is suddenly giving her the cold shoulder. Post 2x06.

- dream of you a little longer by likebrightness - Maggie runs that kiss over in her mind.

Too much, she does. For too long. She can’t stop thinking about that kiss.

She knows she’s into Alex Danvers, obviously. Has known it since the woman walked into her crime scene. That’s not the question here.

- Noise Complaint by SapphicScholar - What started out as a cracky/smutty idea about what would happen if Alex and Maggie lived next-door to one another turned into a rewrite of Season 2a in which Sanvers is given time to develop, conversations about alien rights aren’t dropped after a hot second, and Roulette and Cadmus don’t pop in and out only when it’s convenient.

- there’s a part of me i’ve been searching forby colourmeblue - The first time she sees Maggie Sawyer, she’s not that impressed. A fake relationship AU (in which Alex is FBI and Maggie is a cop)

- Communion  by adieu_sweetmaryllis - Four years — she’d made it four years without having Maggie Sawyer in a single class of hers despite them both going to the same school. If she hadn’t seen her once or twice across campus she would’ve thought the girl never actually ended up attending National City University, despite both of them getting acceptance letters a few weeks before — well, before everything went up in flames.

- I would move mountains to make you smile by DisplacedWarrior - Alex was just looking for a way to handle her giant crush without talking about it, she had no idea creating an anonymous Instagram account for her cheesy sapphic poetry would cause this much of a stir.

It has half the school starry-eyed but what about the one girl it was intended for?

- Ashes and Ember by Roadie - fairytale au wherein Alex is sort-of-but-not-really-Cinderella, Maggie is sort-of-but-not-really-also-Cinderella-crossed-with-a-fairy-godmother, James Olsen is the nobility we all know him to be, and Gertrude is a horse sidekick.

(there’s a fic rec tag thingy on my page if you are on desktop form and i have a whole/longer rec there, with most of my ships)

So ive been looking at some the 100 s6 spoilers that have apperently been said or confirmed by jason himself and this is one of them: There will be an episode full of characters scenes, talking about feelings, getting emotional and… having sex. This makes me think that the sex part is bellarke because they are THE relationship and also Becho already had their sex scene, shay and raven and emori and murphy arent important enough that jason would have said something about it? (my opinion) 1/2

2/2 so its gotta be bellarke, i feel that in whatever episode it is, we are gonna have a wholesome episode where everyone makes peace with each other and there are a lot of forgiveness on everyones part and maybe a love confession? what do you think? Also if you look this up: [SEASON 6: SPOILER MEGATHREAD] Everything we know. The rest of the spoilers will pop up, if you or anyone that reads this can confirmed the part about caracthers having sex that would be great! i feel like this is about B/C

I did read about those spoilers. And I remember JR saying that thing about feelings and sex, but I didnt focus too hard on it, because it’s a tease, not canon. It seems to me to be a bit of a tease for Bellarke. But it’s not necessary that it is them. It’s also quite possible that it’s MORE than one couple. If the whole episode is full of characters having feelings and getting emotional and having sex, then chances are that’s multiple storylines all around the same theme. Which often happens.

We’ve got Bellarke, B/E (who I think will be over by then, honestly, because I think it’s midseason or beyond but i’m not sure) Kabby, Memori and Zaven as CURRENT and ACTIVE romantic relationships. Yes. Bellarke is a  current and active romantic story. We don’t know if any of them will break up. We don’t know if any of them will find NEW partners. 

For all we know, one of those new characters is a new LI for ECHO. Bellamy is not the only character who had limited choice of partners on the ring. So did Echo. Maybe she picked him because there was no one else. And he was her “king” and she has a thing for whoever is her leader. Feelings are complicated.  What if she meets some handsome leader on the new planet who doesn’t have her complicated history with cages and betrayal and killing his sister, and she kind of would like to start OVER again with someone who doesn’t have to work so goddamn hard to forgive her.

huh. that actually sounds like a very reasonable storyline. Didn’t people point out how that young guy actually resembles Bellamy a bit? They thought that meant it would be easy to switch Clarke over to some new LI, but actually, considering the soulmate and head and heart and longing for six years storylines, it would be FAR easier to switch Echo over to some new vaguely bellamy-shaped guy, and put the b/e relationship back where it belongs… NOT soulmates, but family. 

To be honest, I know I’m going way off on speculation and rumors and I have no canon evidence here, but I’ve got a theory running that Clarke and Bellamy and their people will leave planet two suns and return to earth (maybe season 7) and if that happens, I feel they will take off from the planet without it being on fire (third time’s the charm) and I feel this time they will have save the new people, not killed them all (like MW but done right this time. because they are the good guys,) but it might be leaving some people behind. I am sorry to say, but I see leaving Madi behind to help lead the…. rebellion? maybe on planet two suns. And if that happens, then I can see Echo staying too, ESPECIALLY if she’s found a new LI among the people on planet two suns. So. Your ask was completely not at all what I am talking about.

Yes. I think Clarke and Bellamy will confess their love, kiss and have sex in season 6, and I think JR’s comment i actually a tease for that. But that tease is supported by the development we’ve seen in season 5 and where things could head in season 6 from it. But also, no one is going to listen to me, because I said that last season. 

It’s just, I have a hard time telling how long they are going to take to tell their stories. I see all the elements and the narrative paths and how the pieces all fit together, but I can’t always tell which pieces they are going to emphasize and which they are going to hold off. 

I think my speculation for last years’ s5 Bellarke was actually a two year story, not a one season story, because a lot of what I said was foreshadowed, some of it was addressed, a bunch was made canon but not acted upon, at least 6 other characters are actively engaged in the storyline that I predicted, but it hasn’t come out yet. What I said would happen because of tropes, allusions, parallels

@flootweed ​

ATOTS

That's super fucking romantic? Like tragic but in a nice way. i love that shit. i'm a monogamous slut for romance pghiosuag even tho we have to learn to live alone too but it's just like the NOTION is nice?!??! awwww i told my mom that SOPHIE's gf was like "she died taking a picture of the moon" and how it was like idk. the gf was just processing it and she thought it was romantic and my mom was like "wow.....depressing" bc think she thought it was stupid millenial shit i was like no mother doent u see she died in the BEAUTY LMAO but then i told her jessica walter's husband died the year before and then she died and she was like "aw...kind of romantic" LMAOOOO i guess two people have to die. why did i tell this story? i am so sorry. the show ended today right (ep 10?) i didn't realize it was that short. so i hope it was a happy ending? (tell me) i understand why you love the atmos! it's like, not really been done. there's this BL that i hear isn't too great but it does take place in a rural part of thailand and there's way less budget. a lot of ppl seem to like it. ep 6 LW / LW in gen gotta be honest, rushed through it. i knew spoilers from jump cause BL spoilers are just absolutely nothing and sometimes ur just like i need to know. i do not understand the ~silently lookin 4 u~ trope it always backfires and is also DUMB. so happy about tiffy. a girl who likes girls but ends up with a man bc of mommy and also the man is ok....it's me. she's gorgeous and actually [h*lf] gay so it's great. god ok i feel so old again. lmaooo but i was like obsessed with lady gaga for that reason (dont ask...also how i got kinda popular on tumblr way back in the day) and shes just absolutely fucking beautiful and bad ass. (which kind of doesnt helpcos they r all skinnty but that's FINEEEE) right? i mean like i guess cos we knew abt it? i can see why he was so pissed off, too? i mean i'm so fucking like...sensitive to being told what to do so i was angry for him from jump. i guess i was also looking at it different wholetime cos i knew the spoilers? i'm assuming u did too lmao. so we knew hed be pissed and leave. and frankly that's what sib gets. just for you my friend i will watch it and update. i think MANY times in shows in gen but it is something you notice a lot in BL bc they are just absolute novices most times. in this case, gene's actor mostly well (and i like him as a person just cos he was on that thai 3 girls in a car show and used to date on eof them lmao) can act so i will look over that scene to see how sib's actor plays off him. but the pausing in between sentences or for so long even decent actors or actors doing better. kao is not bad, not great so they will talk slowly because dramatic acting but the problem is most times it's too long. even if the person is an adept actor it won't always work and YES THEN THAT MEANS THE EDITOR COMES IN AND SNIP SNIP SNIP! it's too long. and sometimes it just does not work even if you can act. but it is GLARING when they cant or are average (someoe said this about tharntype and my god lmao tharn..is...so...slow...in...talking...the actor idk his name it's one of em, the other one with the nose (type) is....different not better but he certainly does not talk as slow. they arent bad but they are not good so.) also sometimes they are forgetting their lines. some ppl find this charming. clearly we do not lmao. what is their relation? what is going on there? i don't have a problem with stepbrothers as long as they didn't grow up with that sibling bond. many times blended families really have to watch out for that kind of fraternizing but it's always when theyre older and teenagers bc they didnt grow up w/ each other....i mean they have chemistry so i'm whatever. but. hennYYWAYYYS.actually it's bc im an idiot i didn't read it as Mhok (singular) and aey's father. Yes and his sister who i think i may hate? im like bitch okkkkkk but. his name is lhong. and he is a psycho. i mean so is type. so. oooh it could be that he stole! but also i'm pretty sure cos hes gay lol or did they

not make that explicit? the thing is i had to skip through most of that scene too because the drama was WAY too much for me. too much. lmao. the sister thing i got and it made sense and iliked that. oh yea he is gay and they know. that's a big one.

WBL

haven’t watched color rush! did you like it? i have seen wyel, parts of mr heart, and ofc to my star :) 

ohhhhhh ok. i get you. yea he definitely wasn’t being ooc cos i think that....what u said. and also like....ugh i cant even think rn. i like sam lin a lot so i like gao shi de but i gotta say. lmao. hm. first of all. yes it is creepy what he did. it’s fucking weird. and sad that his whole life revolves around him. it’s not as fucking weird as LW but still like when he did the door thing. i was like UMMMMMMMMM cos i really didnt want it to be constructed. and when it was i was like imma suspend my disbelief. but if anyone dared...

and so what he did in s2 i think he just couldnt realize that he was loved back which is why it’s good he WAS ALONE for 5 yrs imo. but he gave shu yi 0 choice and for that i am pretty sure i would be even angrier. i do think though that the father’s role is pretty important but i can see how the show is like....letting that go? bc as fucking weird as GSD is, he was still like...20? i guess and shu yi’s dad is like. crazy? i am also like he really had to fucking start a company to get noticed like are u joking? is it also that easy? and also why? lmao i just. ugh. i think that probs bothered me the most...priorities.

i like the show! well idk if i love it but sure. i think it’s decent lmao. i understand what you’re saying. for here it bothers me less but i certainly don’t think it was OOC. immature and stupid but like...that’s.....what they are. i also don’t have a problm with the timing from a technical point.

however, when i started the show? i had NO clue what concept of time it was. and that was very annoying. tehy redeemed it bc of the comedy aspects (the first time shu yi sees shi de is so fucking good, i really loved the shot and editing; it’s hilarious and silly) and i started to go with the flow of the show through that. but the fucking concept of time in the show in general esp with repetitive outfits (i understand that they are more likely to wear multiple outfits as well, it’s just that you have to split it up or it i sconfusing visually and looks like the same scene twice or just a full day of shooting which it could be but then something should change in the clothes. this is just an ex~~*~*) and partof that is they have this already controlled narrative i guess. 

i have to admit as well...i skipped episode 1. and most of 2. i was like i rly dont want to see someone slap a pereson even if they were like. not together. it’s just not cute also not in front of ppl. and then when they were yelling and bla bla i was like listen ladies lets calm down. too much angst in a boring way. what they have now is good. also they should probably like estrange the father but i doubt they will. 

i cannot make up my mind totally now bc i see what ur saying i guess i just don’t feel that way as much but i guess i have to think about it more, too. i do think he was contorlling in getting him or like when he didnt want shu yi to find out whwatshisface liked him. i guess for me it would be if he is still that way in the rship. but even tho he’s at fault for what happened, i’m also like but his dad? but also like...did he try? why did he just stop contacting? but then i guess he emailed everyday? DO U C MY QUANDARY.

alsoi have to say i do not care abt their backdoor being opened lmao like wow business? no thanks

LMAO. did they cry a lot in UWMA? i only know the teamwin parts. which one is fluke the really pale one who died? idk what it is about that kid but i just cant watch him. it’s not his fault it’s mine.

DUDE i still dont understand the husband and wife thing and ive looked into it multiple times. ive kinda just classified it as one of those things that make me uncomfortable but arent problematic lol. it you have any insight about it id love to hear it tho !!

it’s stupid. that’s what it is (husband and wife.) it’s just something they say like many gay couples may use pejoratives in conjunction with them, the f word etc. or even imply something about being a top and a bottom. whatever. but these arent gay spaces or gay storylines. sure gay men may direct them but since BL operates and relies on patriarchy without a doubt and also stereotypes poorly kathoeys or won’t cast trans women in anything substantial and use them as jokes (and see this is one of those things where it’s like...ud never see this in the US tho like our concept of third gender or kathoeys but life stillBOOOOO.) so it’s just useless when they put it into the scripts because it’s for people to consume and lots of girls are. obviously. so the idea that if you are being penetrated and u r the wife and this is used like literally anywhere but not from gay or whatever men is gross. are cis women’s vaginas sieves to them? are trans women not women? do we have to categorize people by PHALLIC OBJECTS IN OUR BODIES SPECIFICALLY A WOMAN? it dont make no sense. plus really most ppl just experiment, there’s more ways than one to have sex, we have lives so most times it’s not just full penetration for hours anyway. it’s just so gross. like oh that’s really funny lol ur the wife cos his dick goes in ur butt XD i get it, same. i say “i’m wife’ whenever there’s a penis in me. fucking kill me. it’s not a big deal but it’s just dumb and gross. if they use it they could try and subvert it too like i like how my engineer has  a whole absurdly stupid episode about it. but in TT the dad says “if ur the wife i wont accept it” and i was like u know what gals? im good. goodbye.

pgojaihousgajigko THAT’S SOOOOOOO OOWIEOFUGHOIJ WEIRD. FANDOM IS REALLY WEIRD. i have read rpf and written it once upon a time but dont do it anymore  uch. i mean it’s weird. no doubt about that. invasive, weird, strange. but very unreal anyway. it is. plus i dont like celebs or fame and think of it as a gross capitalist scheme so i had to stop (also so weird?) but i know very many people like lean in. lean in. LEAN IN. this youtuber i watch did a video on like insanely popular ships (like that 1d one) and their insane fandoms and i just couldnt. it’s so embarrassing? and then they’re so bold????? about it? 

yea it would be cool (more queer men or visibly we should say or like out whatever.) but it doesnt necessarily mean that will be good or beneficial i guess? i mean like. i dont know. so much about the genre is about wish fulfilment for young girls. its literally selling some fantasies because the other thing is for BL (i read a paper on this...) esp for girls in more conservative societies they cna maybe replace themselves in the character? but they may not feel a threat as a woman or like their life will fall apart if they engage in sexual things with anyone really. and that’s where i’m like....for a lot of these are they just writing a story and just replacing two men? bc they also seem to think it owrks like that. and in a way that’s what it is bc of the writing and how they use certain terms. you can tell the piece is about pushing a product and less about the real affects of a story. i think ITSAY is a great example of a really intelligent great piece of work that contains multitudes. and the girl was amazing. it just depends on the goal. and for most of the ppl the goal isnt...to do anything. so i dont know. idk how to talk abt representation anymore. it both is and isnt.

 i really liked tingting from my engineer a lot (idk if u have seen) she’s so fun and unapologetic. i love how much she drinks and if someone tells her to be ladylike she says no. and i appreciate that in the show when girls were rude to her she said nothing about the girls but said “NO IM NOT LUCKY TO HAVE ALL MALE FRIENDS?” i really want to see her more in the next season. obviously tiffy is goat. super excited to see how their rship develops.

Netflix’s Death Note: Cont’ Chat Logs

After a brief intermission I end up just “liveblogging” my reactions to aiko (matt-chan). I tried to cut out any filler and make this as cohesive as possible while also not spoiling much. Under cut because this is also long.

[8/25/2017 5:25:24 AM] ryuzaki: i was originally gonna watch this then watch it again and write notes but idk if i can watch this more than once [8/25/2017 5:25:34 AM] matt-chan: Dud3 i prob can [8/25/2017 5:25:51 AM] matt-chan: Its so bad but i keep watching - [8/25/2017 5:38:23 AM] ryuzaki: if watari is the chubby japanese man can i just say [8/25/2017 5:38:29 AM] ryuzaki: him and L saved me [8/25/2017 5:40:18 AM] ryuzaki: oh shit nevermind watari lookin weird but at least they got the inventor part of him right - [8/25/2017 5:45:08 AM] ryuzaki: they made L messy? i dont understand [8/25/2017 5:45:17 AM] ryuzaki: I like him except for that fact - [8/25/2017 5:46:24 AM] ryuzaki: [goes back to light n mia] i forget why did i hate them [they immediately speak] oh Thats why - [8/25/2017 5:49:02 AM] ryuzaki: also ive been laughing at how accurate the watari giving soichiro(?) an ice cream cone is [8/25/2017 5:49:07 AM] ryuzaki: thats literally the best part of this [8/25/2017 5:49:14 AM] matt-chan: WATARI IS THE BEST [8/25/2017 5:49:47 AM] ryuzaki: him and L save this. they arent perfect but if they were the star of the show id watch it and be able to stomach it [8/25/2017 5:51:51 AM] matt-chan: Yes - [8/25/2017 5:54:23 AM] ryuzaki: Light and L dont have any interaction before this newscast.. Light doesnt even know who he is (soichiro never even mentioned him and it was alluded to that L isn't very well known to even law enforcement) why was light so angry? why would he care about who this was? [8/25/2017 5:57:00 AM] ryuzaki: oh okay they ask about him after...... but i still dont get why they chose this route..? did mia know who he was? it wouldve been better shot if he was watching the news to write more people down and all the channels got interrupted by the conference. [8/25/2017 5:59:56 AM] ryuzaki: the importance of the scene in the manga was that L realized he had a pattern of when he killed people and made sure his broadcast was on during the time light would be watching the news, then to prove his name/face theory he put lind L taylor up on the screen with his full face and name revealed and made him kill him, only for L to start talking and direct his message towards light then (with only the L logo and a voice changer broadcasting), taking an educated gamble on if light could kill whoever he wanted without those two things. [8/25/2017 6:00:03 AM] ryuzaki: im hung up on this scene........................... but anyway - [8/25/2017 6:00:26 AM] matt-chan: Im just mad about L not having a voice changer [8/25/2017 6:00:41 AM] ryuzaki: YEAH that was so odd.... - [8/25/2017 6:01:18 AM] ryuzaki: light isnt even light

[8/25/2017 6:02:57 AM] ryuzaki: like him and mia arent even relatively close to their original characters so it feels like im watching two people named similarly but otheriwse have no connection. part of me hates them but the other part of me is like "lol well why are you even mad, they basically just made a new spinoff character" [8/25/2017 6:04:15 AM] matt-chan: I have a feeling this will end differently [8/25/2017 6:04:21 AM] matt-chan: They cut a lot of the story already [8/25/2017 6:04:29 AM] matt-chan: Its just a summary /spin off [8/25/2017 6:05:56 AM] ryuzaki: they havent really went into the detail of lights stradegies.. like theyre talking about light going quiet because raye penber(?) is following them and say not to fuck around with the dn but that would be obvious.......... thats one of the main things theyd be looking for [8/25/2017 6:06:24 AM] ryuzaki: nowhere in this story have they shown their light as smart besides doing basic algebra in the first two minutes [8/25/2017 6:06:37 AM] ryuzaki: also true i was thinking honestly L may win [8/25/2017 6:06:46 AM] ryuzaki: Like be alive and win - [8/25/2017 6:07:08 AM] matt-chan: No [8/25/2017 6:07:20 AM] matt-chan: This movie is finally finished for me I am Livid (note: not done with the movie. at a particular scene with Watari) - [8/25/2017 6:07:20 AM] ryuzaki: i dont think the wammy boys are in this tbh. with the whole not being able to see ryuk they already took away a large chunk of the ending [8/25/2017 6:08:33 AM] ryuzaki: wheres rem. wheres my saving grace girl - [8/25/2017 6:09:30 AM] ryuzaki: mia: i was the right one, not you light, the smart one: oh fuck lol [8/25/2017 6:10:24 AM] matt-chan: HAHAHAHAHAHA [8/25/2017 6:10:28 AM] matt-chan: “theres so many fucking rules” [8/25/2017 6:10:44 AM] ryuzaki: they really show that these are kids. like....... "i was thinking we could make some popcorn and write some names down" like........... do you want me to take this seriously.......... theyre like 12. they arent trying to change the world theyre just some kids who thinks killing people is fun. - [8/25/2017 6:11:58 AM] ryuzaki: also all i can imagine is lights dad walking in the door at some point and wondering why the house occasionally is littered with apple cores - [8/25/2017 6:13:25 AM] ryuzaki: ohh so she took the death note im guessing [8/25/2017 6:13:47 AM] ryuzaki: my issue is how did she get the names????? [8/25/2017 6:14:37 AM] ryuzaki: im waiting for this movie to end without ever knowing how L dies because they just kill him without revealing his name/how they found it [8/25/2017 6:15:32 AM] ryuzaki: he blames ryuk.. why would ryuk do this.. [8/25/2017 6:19:20 AM] ryuzaki: i... dont get this movie at all... there is so much to talk about... so many issues... why would L be out in public during this time, why is ryuk the bad guy, why is light so emotional, why is light so STUPID (yet considered smart in the story?) - [8/25/2017 6:20:04 AM] matt-chan: I am upset [8/25/2017 6:20:05 AM] ryuzaki: why would soichiro go out in public and do this... is this how they find out who kira is? because he wont kill his dad? the real light would kill his dad [8/25/2017 6:20:08 AM] matt-chan: I am. More livit [8/25/2017 6:20:17 AM] ryuzaki: im so fuckin worried by that [8/25/2017 6:20:40 AM] ryuzaki: i feel like youre hard to get angry with this kinda thing - [8/25/2017 6:21:00 AM] matt-chan: AHAHHAHAHAHAHAHAHA [8/25/2017 6:21:07 AM] matt-chan: IM IN TEARS BUT [8/25/2017 6:21:09 AM] matt-chan: IM SAD [8/25/2017 6:21:11 AM] matt-chan: AND LAUGJING - [8/25/2017 6:27:40 AM] ryuzaki: why did L show his face and make an incredibly public scene while talking about kira..... its not as bad as the rest of the things in this movie but its still questionable. if they werent making a scene about kira id let it pass - [8/25/2017 6:29:12 AM] ryuzaki: WATARI ISNT HIS REAL NAME YOU FUCKING IDIOT - [8/25/2017 6:30:29 AM] matt-chan: I finished it (note: now she means the movie) [8/25/2017 6:31:07 AM] ryuzaki: he didnt even have him call a burner phone. if L finds the notebook wouldnt this be even more damning evidence that light is kira (that is, if he doesnt burn the page) [8/25/2017 6:31:12 AM] ryuzaki: dont spoil please - [8/25/2017 6:34:29 AM] ryuzaki: nnnnnn [8/25/2017 6:42:03 AM] ryuzaki: ohhhhhhhh the normal people scare me in his locker with the ahs font im So Embarrassed. - [8/25/2017 6:43:01 AM] ryuzaki: NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOo (note: my reaction to the same scene with Watari) - [8/25/2017 6:45:51 AM] ryuzaki: oh how interesting they DO say how she does it with the fbi task force [8/25/2017 6:46:31 AM] ryuzaki: HOLY SHIT..... MIA IS EVIL.............................. [8/25/2017 6:46:45 AM] ryuzaki: "THERES SO MANY FUCKING RULES" [8/25/2017 6:48:57 AM] ryuzaki: omg i hope he ends up dyingggggggg i hope she does too - [8/25/2017 6:49:59 AM] ryuzaki: L Cant Fuckin Drive - [8/25/2017 6:50:48 AM] ryuzaki: apparently this is the version of death note where everyone has Too Many emotions [8/25/2017 6:52:43 AM] ryuzaki: also this is so fucking stupid the chase is making me laugh why did they do this - [8/25/2017 6:54:00 AM] ryuzaki: OHHH DUDE I HATE THISSSSSSSSSSSSSSSSSSSSSSSSSSS [8/25/2017 6:54:11 AM] ryuzaki: WHAT A CHEAP FUCKING TACTIC (note: a scene with light and L) - [8/25/2017 6:57:57 AM] matt-chan: Bahahaha [8/25/2017 6:58:03 AM] matt-chan: The song they played on the ferris wheel (few minutes later) [8/25/2017 7:03:34 AM] ryuzaki: AHAHA THE SONG [8/25/2017 7:05:35 AM] ryuzaki: OH THIS IS SO FUCKING STUPID - [8/25/2017 7:02:14 AM] ryuzaki: is the moral of this story that you should never trust high school romance..... cause thats what im getting - [8/25/2017 7:09:02 AM] ryuzaki: i like how he was i guess in a coma and his dad comes in and doesnt fucking care he woke up [8/25/2017 7:09:14 AM] ryuzaki: like hes just awake n his dads like [shrug] - [8/25/2017 7:15:41 AM] ryuzaki: okay so it just ended and honestly the only issue with the ending was not knowing if L wrote Lights name down [8/25/2017 7:16:06 AM] ryuzaki: just because its like. Well i dont fucking know what he'd do, your L and the original L end up very different at the half way mark [8/25/2017 7:16:34 AM] ryuzaki: but if they kept things completely new like they did near the end i think it wouldve been interesting [8/25/2017 7:17:32 AM] ryuzaki: the main issue is that i couldnt enjoy it because it was clearly labled as a reboot to the original story, and not another one that happens in the same universe as the death note one (where the death note exists that is) [8/25/2017 7:18:39 AM] ryuzaki: if they had made a whole new story and just had the death note in it and new people, maybe at the most keep ryuk in if you really want a reoccurring character, it would be not great but a fun watch

hunty x hunty cont

soooo we watched more! woohoo

we finished the hunter exam arc???? i THNK? lmaoooo at the end of the ep (21 i thiiiiink) we were on, satotz was like BUT THE HUNTER EXAM ISNT EVEN OVER YET or w/e lol aigh??? whats up w/that

anyways a lot happened in the last few eps that we watched....man i shouldve written this earlier but i litrelly havent been online. anyways

so during the hunter exam stage 4...gon is literally perfect (as i always have to say), him reuniting w/leorio and kurapika was rlly sweet :’) 

of course he immediately offered to help....goodest boy 

and wow that kid has such a powerful nose bvhjksfbjsk he rlly be a gr8 sniffer 

ok literally the part where leorio was in the cave and was like GON KURAPIKA DONT COME IN HERE!!!!!!!!!!!!!!! and they both full speed sprint into the cave with 0 hesitation.....we love a 0 brain cells family 

i love leorio so much he really just b running around w/a switchblade and a breifcase, both of which he barely used during the exam lmao

so bummed that leorio slicing up tht snake happened offscreen. how tf did that even work, he doesnt have a goddamn sword

gon just being able to hold his breath for almost 10 mins makes so much sense somehow...he rlly is one of those shounen protags who is just casually a ridiculous human being and doesnt even fully realize that its weird 

that shot of him carrying everyone out of the cave was so sweet

and of course gon vs snakes....hes so perfect....he trusts his friends so much :’) 

also random aside but im so glad tonpa is out and idk if i talked abt this in my prev post but i feel like in most shounen he wouldve been like, so inspired by gons shounen protag energy that he wouldve changed his tune and taken the exam genuinely and either passed or declared that hed definitely pass next year - but no, he was awful til the end, this aint that kind of story (yet...?) 

have i mentioned that i hate hisoka? cause i hate hisoka. nasty ass crusty clown bitch 

what else happened in the phase 4 stuff. oh yeah killua clowned on those triplet dudes (and hanzo lowkey), which was great

ok the opening not having changed this whole time is so funny. imagine if it never changed and its still basic and cheery when everything gets crazy and dark lmao 

ooh my god i forgot to mention this last time but i feel like gons backpack is full of hair gel and hair gel ONLY, he only brought hair gel and his fishing rod. this is canon ty 

oh gosh when killua and gon reunited at the end of the 4th stage....OOOUGH so precious...those two are so cute god. i want a compilation of their cute moments together i hope that exists 

GOD OH FUCK the scene on the airship where kurapika and gon talked bc gon was clearly bothered by something (what happened w/hisoka obvs. i hate that clown bitch) and OUGHHHH OH GOD gon crying LICHRALLY killed me oh man :( i was literally just chanting NO NO NO!!!! at the TV cause seeing tiny baby boy upset was so sad....and ik it gets soooo much worse oh god i cant handle it 

the whole convo was really good and really anti-shounen (once again...feel like thatll be a theme lmao) bc like, it was a healthy convo where gon talked honestly abt his feelings instead of using some shounen protag BS phrases like ‘it doesnt matter!!! ill be stronger next time!!!’ or w/e....and kurapika is a such a good parent oh man :( 

again, cant get over how genuine and uncomplicated the teamup of the main 4 characters has been....literally no ‘we’re competing and only teaming up for convenience/the hunter exam comes before our friendship’ nonsense 

did anything else happen on the airship. ider 

anyways. can i talk abt illumi now. CAN I TALK ABT ILLUMI NOW. H8 THAT BITCH. 

ok wait back up theres other stuff

the interviews w/the candidates was interesting! i love how the old dude was SO not picking up what Creepy Hisoka was putting down lmaooooo

that poor old guy lmao he seems like a decent dude, he was like oh i dont wanna fight gon and killua cause theyre kids,....RIP u red shirt legend 

the bracket setup was so interesting oh man....very funky and creative. and then it wasnt really fully utilized lol, i feel like thats indicative of a bigger patten - hxh so far has been really creative and interesting, and clearly uninterested in setting things up simply to check off boxes on a shounen tropes checklist....i can already see what makes it so great if this keeps up bc daym, so many shounen have their interesting themes drowned out by the overwhelming necessity for the plot to hit certain shounen story beats, smothering otherwise new/fresh ideas and rerouting them back into the same old over-trodden shounen trope territory 

on a meta level, i wonder if the author was like, allowed more leniency (’do whatever bro’) bc hed already been successful w/yu yu hakusho. i havent seen/ready yyh so idk how ‘typically shounen’ it is but thats st that im curious about 

aaanyways. the tournament starts w/hanzo beating up gon for THREE HOURS STRAIGHT. jesus dude. so yeah obviously leorio and kurapika are the best parents ever and them getting so righteously angry over seeing this happen to gon is so heartwarming and good and also a big big mood 

they love their son okay. also that was fucked up. ALSO i find it interesting that thats only the second time we’ve seen kurapikas eyes turn red 

i bet that hisoka saw that also and somethign something phantom troupe, see bottom of post in predictions section 

seeing gon get beat up like that made my heart hurt :( especially when hanzo broke his arm...oof. 

god also i cant believe hanzo is 18 hes literally bald hvbhjafbjs whats w/hxh and making everyone a teen or younger lmao god 

also omfg i love that leorio and kurapika are lichreally 19 and already have kids wow thats amazing especially considering their kids are 12. its so funny that theyre such Parents already considering that the age gap is kinda hilariously small, espec bc i thought that they (mostly leorio) were a lot older at first lmao 

the fact that gon gets to win that fight against hanzo was a legit shock to me....again, anti-shounen. we’d normally want to see what our protag can do in a fight - espec in a tournament-style arc where the consequences arent as high typically - so we’d want him to go further, which is easy here bc to move on he has to lose, which is easy bc gon is a baby w/no offensive capabilities (that we’ve seen)

god ive talked abt this already but its so fascinating how we havent really had any full-on fights???? espec w/the main 4 characters????? we still barely know what they can do....WE STILL HAVENT BEEN INTRODUCED TO NEN???? 

ive been spoiled (i guess?) to the existence of nen but thats abt it. what can it do? what is it? fuck if i know lmao. so i could totally see them pulling a ‘we were using nen the whole time’ w/like hisoka or st, OR a ‘YOU were using nen the whole time w/out realizing it’ w/gon

ok anyways. that hanzo fight was rough but also gon is literally the best. he was trying to bargain w/hanzo to figure out a way where they could come to a conclusion that would satisfy them both - despite hanzo clearly outmatching gon in skill, so the effort on hanzo’s part would be pointless and simply for gon’s benefit....basically the entire proposal sound ludicris and insulting to suggest (or st, idk how to phrase it), but since its gon of COURSE he only has the purest of intentions and means it so genuinely that you cant even be mad at him 

hanzo just knocking him out lmaoooo and then hes just out for the rest of the tournament???? thats so wild and...whatdya know....un-shounen! 

then he wakes up n his lil x-shaped forehead bandage....ough so cute

also the whole convo he and satotz had abt gon’s victory and hunter license and earning/deserving it was so good :’) 

also i feel like the show did a good job of humanizing characters like satotz. i legit thought he was a robot or st at first but it feels more like hes just A Guy now,....albeit a weird guy, but thats to be expected. its like, yeah this guy also took the hunter exam at one point, wow.

anways this is already long and i havent even gotten to the killua stuff yet lol so im gonna stop here for now. and introducing a new segment..........the prediction corner! where i dump my speculations/predictions, entirely for my future self’s benefit 

PREDICTIONS: 

first off as i alluded to above, i think that hisoka has some sort of connection to the phantom troupe (does he know them? maybe not, but he knows where to find them? idk) and when he saw kurapikas red eyes, was able to figure out that whole deal and said st to kurapika during that fight like ‘hey i can help you find the phantom troupe if you want :))))’ 

i kinda said this earlier but i predict that kurapika might get really wrapped up in revenge and go off the rails a bit. we’ll see, so far that hasnt really happened, but for some reason i kinda think that it will? we’ll see

i (incorrectly) predicted that killua would have known that illumi was there the whole time, considering that he was able to noticing the hunter exam dudes following him in phase 4, etc....but BOY was i wrong about that oof 

iiii think that the whole ‘the hunter exam isnt over yet!!!’ stuff will be an opportunity for killua to pass this year still, maybe? idk abt that tho 

i have more predictions but i forgot :( also some of them are more relevant to the next few eps ill make a post on 

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/11109719

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/11109719

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/2H3SEsm via IFTTT

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

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Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!