when are we getting a honamafu event, honami is the only character outside of niigo to know mafuyus true personality and feelings, i need there to be an event of them.

Cocker Lips Now! Words: Johnny Dee, Photographer: Derek Ridgers Taken from the New Musical Express, 4 December 1993 Transcription: Acrylic Afternoons

He's raw sex in hipsters, he's old enough to know better and he's out to make his strange suburban madness a household brand. Johnny Dee braves the shoddiest TV show in the world to bring you Pulp - and the gospel according to Jarvis Cocker.

Pulp singer Jarvis Cocker, a man with the deadpan attitude of Alan Bennett and the raw sexuality of Barry White, doesn't like the idea of Virtual Reality. He doesn't like it at all. "I don't want to sound like an old guffer," he apologises, "but a dose of reality would be better for most people interested in Virtual Reality. I mean, most people would be freaked out if you went round and, you know gagged 'em, drugged 'em or something, stuck them in the boot of a car and dumped them in the middle of a field in North Yorkshire. That would freak most people out more than having some headset on."

The Pulp members - Russell (guitar/violin), Steve (bass), Candida (keyboards), Nick (drums) - are used to such typical Jarvis pronouncements, all delivered with a sanguine matter-of-factness. Jarvis is forever calm and unflustered, a man who'd refuse to panic if his arse was on fire. But this time he's gone too far.

"Bloody hell, Jarvis," says Russell, wrapped up in a tight pale blue PVC jacket that matches his eye shadow. "Well," says Jarvis Cocker. "You'd take the gag off afterwards."

Who needs Virtual Reality anyway? Close your eyes and imagine an endless, white corridor. Here, years ago, a perm-haired kids TV presenter called Mick Robertson crouched on his knees at the end of a row of coins denoting the success of the latest Magpie charity appeal. At the end of the corridor is Room 101 - Pulp's dressing room for the night. We are in TV world...

Well, we're in Teddington Lock, Middlesex for the filming of The Word in a TV centre that feels like a maximum security Holiday Inn. Since fellow guests Onyx have received several death threats throughout the day, there are uniformed men resembling Viz comic parkies stationed at the end of each hallway. On every wall there are unnervingly huge colour pictures of celebrities - Eric Morecambe, Cilia Black, Judith Chalmers. The Magpie appeals no longer worm their way around the maze of studios, but in the canteen, Rory Bremner is tucking into quiche and chips.

In Room 101 Pulp siphon Smirnoff into a Highland Spring bottle to beat the draconian on-set alcohol ban. They've been here since 11am: drinking, having their shirts ironed (since guests get their clothes pressed for free, they've all bought along a week's washing) and make-up done and arguing about "the gap".

Their new single 'Lip Gloss' has a two-second break in the middle, which The Word's people maintain isn't on the record (it is) and are worried that the audience will think it's the end of the song and start clapping like chimps (they do). "The gap" becomes an incredibly significant Pulp moment. If they agree to cut it out they'll be compromising. So Sheffield's finest popmongers decide to make the gap longer. Much longer.

It's been a long day spent in stardom's waiting room, but little things have made it worthwhile. Drummer Nick, for instance, overheard Dani Behr call someone "a f***in' c***". Russell saw a raincoated man bent over and struggling with a heavy box in the gents' loo. He opened the door for him and the man flashed a cheesy grin. "It was Des O'Connor! Des O' flippin' Connor!"

It's now 9pm and Pulp are on stage for the last dress rehearsal. It feels more than just a rehearsal for a sensationalist TV show; it feels like a rehearsal for stardom itself. Pulp have been together with various line-ups for ten years now through punk, new romance, C86 and grunge - always defiantly different.

They've survived disasters: Jarvis once being confined to a wheelchair after he jumped from a window to impress a girl; Fire Records putting their third album on hold for two years during legal wrangles. And they've coped with personality crises, too: Russell going through a disciplinary dictator phase, when Pulp ran to a strict regimented timetable; ex-drummer Magnus leaving the band and going barmy after deciding he was the moon... But over the past two years each successive single has been better and sold more than the last, and their audience has got bigger and younger. Now, incredibly, they're on a major label, their records are available in Woolworths, they're on daytime radio and on TV.

Huge day-glo shapes hang from the ceiling as they perform 'Lip Gloss' to a barren studio, Jarvis snaking across the stage in too-tight, thick, purple corduroy trousers, shaping hand movements not witnessed since Alvin Stardust rolled his ringladen fingers for the Pops' cameras. The only people here to witness this are skivvies fussing around with clip-boards, and the dancers - looking like clichéd Freemans catalogue versions of teenagers - who are paid to show off. As Jarvis sings of lipstick-stained fags and being chucked, these young bucks, with bare, greased-up torsos vogue over-enthusiastically on podiums. Half-naked 18-year-olds pretending to rave and having a fake wild time is bizarre enough but then so are Pulp. The camera cuts from Jarvis in karate mode to someone's bum cheek escaping from a pair of midget Homme pants and then back again to bassist Steve, desperately trying not to laugh.

The lovers portrayed in 'Lip Gloss' are worlds away from this forced environment of The Word. Like many Pulp songs, 'Lip Gloss' celebrates the strangeness of the ordinary and stretches a subject so mundane no-one's dared sing about it before. In this case, being pissed off after you've been chucked because you wasted time getting to know his/her mates who you never liked in the first place.

"I've got a bit of a hang-up about songs and films presenting an idealised version of things," explains Jarvis. "It makes people dissatisfied with their own lot in life. But it's something that never existed, it's just been made up by someone. Yes, we do glamorise the everyday but, you know, a bus journey can be exciting. You can treat it just like a journey and sit there like a plank or you can wonder what other people on the bus do with their lives."

Read any article about Pulp and at least three, if not all of these things will be mentioned alongside "the 'w' word" (wacky) or "the 'k' word" (kitsch). Perhaps all the detritus and trash that's associated with Pulp has masked something fantastic. Maybe Pulp really are going to be pop stars. At 11.35pm on Friday night, watching the TV set in room 101, Pulp's manager, Geoff Travis - who was previously the boss of Rough Trade - is sure of it. Tonight is a turning point, Pulp are contenders.

Do Pulp really want fame or are they content to carry on as nearly-made-it confectionery for the talking classes? Is siphoning vodka into water bottles, moaning about "gaps", getting your clothes ironed for free the behaviour of pop stars or forever sixth-form underachievers?

"Oh, we want to be famous," claims Jarvis. "It's what we've always wanted." But do you honestly believe you can appeal to 15-year-old girls? "I'm always trying. We want to appeal to everyone. I'd like to think we're not only trying to appeal to students and grocers. You can't choose who buys your record - it's in a shop, it could be murderers or bakers. But, we've been going so long it's not like we expect to get to Number One or anything."

It could happen, Pulp could really become stars. They'll never be on the cover of teen magazines, flashing torsos or sporting exotic hairstyles they're too old for all that. But it could be fun - Jarvis on What's Up, Doc? corrupting the nation's youth with dark tales of urban normality. Yet... why do they want to go through it, why do they want fame? Jarvis smiles and puffs on an Embassy regal.

‘HUMO’s big youth survey - Sex, love and relationships’ - With Nathan Bouts

- TW: explicit content and mentions of sexual assault, intimidation, getting drugged, (internalized) homophobia, slutshaming, dubious consent, sexualization -

‘How does youth look at love? Do they go all out or keep it safe with a round of virtual sex? An experienced trio may reveal it all: Billie Leyers (25) is the third child from the well-known family Leyers and singer-song writer. Marie Van Uytvanck (21) recently kicked it off with her band Kids With Buns all the way to the semi-finals of ‘Humo’s Rock Rally’. For the testosterone at this table we’ve got Nathan Bouts (22), actor in the youth series ‘wtFOCK’. ‘I long for some spontaneity again. May I squeeze your butt?’

- Note from hopetofantasy: Marie is the same person who made the LGBT+ podcast, where Yara Veyt talked about her sexuality. -

The first number: 6 out of 10 youngsters think a serious relationship is important. Do you guys dream about that? Billie Leyers: “A lot of my girl friends are really looking for steady relationships. I’m not that type of person, I’d like to see what crosses my path. But for some kind of reason I still end up in one. Since I’ve been sexually active - soon it’ll be 10 years ago: huray! - I’ve had three long relationships. Now I’ve been together with Jasper (Maekelberg, from ‘Faces on TV’) for two and a half years. Coincidentally, it’s the man I wish to grow old with.” Nathan Bouts: “I think a serious relationship is a nice idea, but at the moment I don’t have one.” What kind of boxes should a potential partner tick on your list? Nathan Bouts: “Sounds pretentious, but I want someone with a certain intellectual level, someone I can talk to. She must be sure of herself.” Billie Leyers: “It’s the same for me. It doesn’t matter if someone is a good plumber, an actor or a musician, he should come home and talk about his day with passion. The biggest turn-off is someone who just smokes joints on a couch and doesn’t know how to handle his life.” Marie Van Uytvanck: “I might have a really weird box to tick: if I get to know someone, I want to see her Spotify-playlist. I can be really attracted to someone with the right playlist.”

Has Spotify provided you with a relationship yet? Marie Van Uytvanck: “Not yet. The fact that I was stuck in the closet for a long time, sure has something to do with that. I think a lot of people might have wondered for a long time if I was asexual. So, no. It just took me seven years before I was completely ready to share it with everyone.” You made a podcast about it: the ‘Uit De PodKast’. There, you talk about how you’ve told your parents. Marie Van Uytvanck: “Friends knew it already, but I waited a long time to come out at home. Actually, my parents just know about it recently: I’ve told them during lockdown, with a letter. Their reaction was really sweet. They mostly felt shitty for me, because I felt unhappy about it for years on end - I’ve known I liked girls since I was 14. I’ve never had a serious relationship, but I’ve dated someone for a long time. Even that was very complicated, because I was still in the closet. So we saw each other in secret at a café across the country (*laughs*). Ridiculous: two girls could sit next to one another perfectly, without people thinking they’d be on a date.” How is your relationship with your parents? I’m wondering, because there doesn’t seem to be a conflict between generations with the current one: four out of ten would even like to live in the same area as their parents.  Marie Van Uytvanck: “Since I came out to them, our bond has strengthened. Right before my coming out, it was a bit weird. During that time we went on vacation together. I’ve never longed for my own dorm more than on that trip. But now, I like to hug my mom all the time. The big secret isn’t a road block between us anymore.” Billie Leyers: “I live with my partner, but I get a long with my parents very well. Sometimes too much, I guess. If I didn’t call them or one of my sisters by noon, then Jasper asks me what’s wrong. Why should we even rebel to our parents? I’ve got the impression that their generation was far more rock-and-roll than ours. My dad gets annoyed at the festivals nowadays: opening bags and searching people, what’s rock-and-roll about that? Back in his days, everything was far more relaxed. They were the generation of the orgies. I wouldn’t mind to go back to that. It’s all too goody-goody now.” RETWEET! Out of all the serious relationships between young people, one out of five people met online. Five years ago, that number was only 15 percent.  Marie Van Uytvanck: “I’ve done it a few times, but I don’t think Tinder dating is pleasant. The idea that you meet someone and have to approve them, doesn’t feel right to me. Spontaneously meeting someone in-person with whom it clicks, seems way more fun. Even when it’s not that easy, since I fall for people of the same sex.” Billie Leyers: “I’ve got zero experience with Tinder. My relationships always started at school.” Like 1 out of 3 youngsters.  Billie Leyers: “I’ve met Jasper at school too: he was the mentor for my thesis. So yeah, I’ve run off with the teacher (*laughs*). I’ve seen it in my environment though, online dating. They’d be chatting for weeks or months, eventually meet up and then find out that there is no spark between them. It’s a shame, three months of your life in the thrash.” Marie Van Uytvanck: “Of course: you’ve been idolizing them for a while. Also, in a chat conversation you can still think before you send something, so no mistakes either.” Corona has been an obstacle in the life of the single: 73 percent of them hasn’t had new dates since March.  Nathan Bouts: “I didn’t experience the lockdown as dramatic. I just completely focussed on my music. With results, since my first single will be released soon.” Marie Van Uytvanck: “So you didn’t do anything the whole time? Not that I’ve done illegal dates during lockdown, but afterwards I’ve had some new dates. And no, it wasn’t always with social distance or face masks. Dating like that, seems a bit weird, no? (*Speaks to Billie*) Wasn’t it hard for you guys, as a couple?” Billie Leyers: “With a lot of couples it was the one or the other: they fell in love more than ever or it was over. It went surprisingly well with us: we’re perfectly in tune with each other. We give each other the much needed space.” Nathan Bouts: “That’s a great relationship you have! It seems fun to have something similar during the next lockdown, even though I’m kinda attached to my own independence. I’ve had a relationship of three years. If we were together for a week, I needed a few days to myself afterwards. Also, I think it’s terrible to sleep next to someone.” Marie Van Uytvanck: “Retweet! I’ve got the exact same. During the day, I’m already all over the place: I’ve got ADHD and talk too much. So when I get home, I’d like to go to bed, lay in my own smell.”

SQUIRREL IN BED Only 5 percent of serious teen relationship have met each other at a café. Do you guys walk up to someone at the bar? Billie Leyers: “Only the creepy types still do that. ‘You seem nice. Can I have your number?’ Then you leap back immediately, if you’re a woman.” Nathan Bouts: “Really? I think a guy could still do that though. I don’t - I hate flirting - but I see a lot of friends of mine do the same. They even use me. Then they pull me along at my arm, until the girl - they like to hit on - sees me: “Look, it’s my friend, Jens from ‘wtFOCK’. My character is a somewhat chill dude without any complexes, who’s seriously confident, so that resonates with the ladies. I don’t want to use that to impress them, but my friends don’t get it: ‘Why don’t you use that attention to sleep around?’.” That would be the 14 percent who fits the statement: if you’re young, you have to try as many sex partners as you like. Billie Leyers: “I’m not a guy, but the time you could dance with a girl and suddenly kiss her on the mouth, is completely behind us, I guess. If you’re not careful, they could accuse you of sexual assault afterwards. I long for a time we could do that again. Not that I’m pro-sexual assault, but a little bit of spontaneity is allowed, right? Everything has a question mark now: may I kiss you? May I squeeze your butt? Life has gotten less romantic.” Marie Van Uytvanck: “At parties, I still see - excuse me: saw - that happening, though: squeezing the butt. All my girl friends are bothered by it.” Nathan Bouts: “(*nods*) Some of my friends can’t go out for an evening of dancing without some dude grinding against them.” Billie Leyers: “But those are the creepy types. Only them still dare to try. Although: a while ago, I was walking over the Groenplaats with my bike in hand. Suddenly some guy asked me timidly if he could walk along. First I thought it was weird, but it was kinda cute too. He walked with me and said goodbye in a polite way. He probably noticed that my ‘I’m taken’-light was on. If I was single, I might have given him my number. That would be a nice story, right?” Do you think, just like almost one out of three young people, that #metoo is being greatly exaggerated? When asked the guys, it’s even 38 percent. Billie Leyers: ���Difficult topic. I’m not that into hashtag MeToo, I guess.” Marie Van Uytvanck: “You have to be careful with statements like that. I do think people abuse the #metoo to get attention. It’s a small amount of people, but like that, they ensure that serious issues get cast into the shadow and that people even use the hashtag as a joke.” Something is happening though: 1 out of 4 girls say they’ve experienced sexual assault and intimidation. Billie Leyers: “Are those also the girls who get squeezed in the butt? For me, sexual intimidation resonates more with skewed balances of power at work. It’s still disgusting of course, but different than someone who puts his hand on your arm at the bar. I think we’ve gone too far in that issue. We’re all human and fumble about.” Marie Van Uytvanck: “You’re right in that. One time, there was a guy a few meters away, starting at a girl on the dance floor. Okay, that wasn’t nice, but it was the ‘Gentse Feesten’ (= a 10-day music and theatre festival in Ghent, known for its partying until the late hours) and everyone was drunk. Suddenly that girl said: ‘I’m gonna fix this.’ She went to get security and they tossed the guy out, while everyone was looking at him as if he was the biggest pervert, who assaulted her. On the other hand, I heard a lot of complaints of girls that they’ve been drugged at parties too.” Nathan Bouts: “Not only girls experience that. I was at a party once and a girl put a bottle of water in my hand, while asking: ‘You thirsty?’. I don’t know if that water was meant for me, but I’m sure they put something in it: I felt weird and dizzy afterwards, I barely made it home with my bike. At home, I sat on the toilet for three hours, not knowing where I was.” Of the girls who had sex, a third did experience it (once) against their wishes. 16 percent of guys state the same. Marie Van Uytvanck: “Last year I was on a trip to Berlin with my class. In the club a woman drugged one of the boys and got him off. If that’s not assault, I don’t know it anymore... But the weird thing was: the boy acted as if nothing was wrong. He even seemed proud of it.” Billie Leyers: “For men, the cliché still stands: every guy likes to get a blowjob. If the guy was proud for real, though, there shouldn’t be a problem.” Did you experience sex against your will, Nathan? Nathan Bouts: “Not really against my will, but it happens that I lose the desire halfway through. It’s my own issue: I get distracted really easily. I could be having sex and suddenly think: why did Nelson Mandela die? Or which color should I paint my wall?” Marie Van Uytvanck: “So relatable. Do you have ADHD too?” Nathan Bouts: “Could be: I’ve got the attention span of a squirrel. Sometimes I can get distracted by the abstract aspect of ‘sex’ itself: what in god’s name is my body actually doing? Then it suddenly gets too graphic.” Now I’m very curious of your first time. Nathan Bouts: “Terrible! When I was 14, I was going to, but then she changed her mind. I didn’t mind that it eventually took a few years: I was 17. What can I say about it? The expectations were high, but not a lot happened.” Billie Leyers: “Isn’t the first time clumsy for everyone? (*to HUMO*) Don’t you have any statistics about that?” Not about that, but I do have numbers about the age of young people when they first have sex. Guess. Nathan Bouts: “Pretty young, I guess. 14? 15? That’s what I hear around me.” 16,7. That’s barely a difference with 2015 (16,6) or even 2010 (16,8). And everyone keeps thinking that young people do it at a younger age. Billie Leyers: “I’ve had a false start, like Nathan: when I was 14, it almost happened. But as soon it was clear that he was going for more, I thought: ‘ho, we’re not going to do that!’ After that experience, it took me two more years before I went all the way. (*to Marie*) So, question: have you ever felt something for a guy?” Marie Van Uytvanck: “Yes. I can feel sexually attracted to a boy, but not romantically. I don’t get butterflies in my stomach for boys.” Five years ago 70 percent of girls thought love and sex should always go together, now only half thinks that way - just like the guys. Do girls have more meaningless one night stands too? Marie Van Uytvanck: “Just with someone random? I don’t like that at all.” Billie Leyers: “I think it might be something. I told before that I usually have long relationships, but in that period between two relationships my inner Samantha from ‘Sex and the city’ emerges and then I could go for a one night stand. When I’m single, I’m a different version of myself, more animal than human, and totally focussed on the physical.” Never had a bad experience? Billie Leyers: “Oh, I did. Once I thought, even before it ended: oops, I shouldn’t have done that. I didn’t stay the night, but I left at 6 o’clock in the morning. The regret already appeared. With a good one night stand, both parties are on the same wavelength: you both know it’s noncommittal, almost for sport.” Don’t you get looks for that, as a woman? Billie Leyers: “I’m not the last drunk girl on the dance floor and someone who sits on some other guys’ lap a half an hour later. If you go to your place with a one night stand in a discreet way, nobody will point fingers.” Nathan Bouts: “I wish I could do that, cut sex from love, but I’m too self-conscious for one night stands. Before I can be completely vulnerable, I have to know the other person through and through. Once, I’ve tried it, but as soon as we were laying in bed, I didn’t felt the spark anymore and I just wanted to leave. I couldn’t even get him up. I did went down on the girl and apologized: ‘Sorry, I don’t think more than this will happen’.” Marie Van Uytvanck: “Crazy that I heard that from a guy’s mouth, for once.” The young people who did have sex, have done it with an average of five different people. In 2015 it still was 3,3. With guys, the number is even higher than girls: seven compared to three. Nathan Bouts: “I’m far below that: I’ve only been with two girls in total.” Billie Leyers: “(*shocked*) Really? I’ve got more. That’s probably my Samantha that has something to do with that.” Marie Van Uytvanck: “I didn’t have that many sex partners either, especially with the whole closet-thing. If you have sex with a woman, then the question remains: what’s sex and what’s foreplay? Do you count going down as sex or foreplay? Even among us, dykes, we’ve got that kind of conversations. Everyone sees that differently.” Should you, as a girl, better name a lower number every time when it comes to sexual partners? Billie Leyers: “I guess you better not say a number higher than the average.” Marie Van Uytvanck: “I don’t have that impression. Don’t boys experience the same, nowadays? ‘He fucks everyone’.” Nathan Bouts: “Actually, yes. Men can be sluts too.” TRIO WITH A LOG From the survey we can conclude that girls go for partners of the same sex far more than boys.  Billie Leyers: “Between my almost-first time and my real first time, I’ve been with a girl for a year. She was my best friend. Our first kiss was a joke, but soon enough it turned into something serious. We were in love, although you should take that with a grain of salt: we were in love like 15-year-olds could be in love. They didn’t know that at home: I only stayed over at her place for a suspicious amount. I can still feel attracted to girls, but I couldn’t be with a girl anymore. Emotionally, it’s too much and physical it’s too less.” Nathan Bouts: “Boys won’t admit quickly that they would like to try something with a boy. We still live in a macho culture.” The statistics are worrying: 1 out of 6 boys think it’s a problem if there’s a gay friend within their group. A quarter doesn’t think having a transgender between their mates is okay. Nathan Bouts: “I’ve kissed a dude before. I don’t think it’s disgusting at all. I can still look at a man and think: that’s a handsome man. Not that I have the desire to give him a blowjob, far from it, but objectively, I can still find a man beautiful. I think a lot of men think like that, but won’t dare to admit it. For me, that seems like bottled up macho frustrations. I’m not bothered by it.” Marie Van Uytvanck: “When I was prepubescent, I had a weird phase where I didn’t notice that I might be gay, even though it was as obvious as it could be. Not that I participated in gay bashing or made homophobic comments, but I pretended that I thought it was disgusting. I was probably scared of how people would look at me if they knew. (*to Nathan*) Did you know you’re in my podcast? I’m using a scene from wtFOCK where your voice can be heard. It’s such an amazing tv series for young people who are gay, because you guys treat it as a normal thing. As a teen, I missed characters or storylines where I could recognize myself in.” Nathan Bouts: “We’ve often received reactions from young people who are grateful for what we did. Because of us, they took that step to come out.” For the first time, we asked young people to define themselves. 9 percent checked the ‘bisexual’ box, 4 percent call themselves ‘gay’ or ‘lesbian’. How do you guys define yourself? Marie Van Uytvanck: “I’m homo-romantic and bisexual, but you can call me gay. Rather that than ‘lesbian’, because that sounds ugly.” Billie Leyers: “I think all those labels are a bit tiring.” Nathan Bouts: “Me too. If I have to, I’ll define myself as heterosexual, but at the same time I think it’s difficult to label myself. Who knows if in one year, I’ll meet a man whom I could fall in love with.” Marie Van Uytvanck: “Nice that you can admit that, as a man.” Something seems wrong with the tolerance of boys: two girls who walk hand-in-hand, is a problem for 7 percent of them and 28 percent still thinks it’s weird. Marie Van Uytvanck: “I never walk hand-in-hand on the street, but I wouldn’t do that with a boy either. I simply don’t like it. From the girls who do, I hear that they keep getting sexualized: then they’ll get horny comments directed at them.” Nathan Bouts: “It’s because of porn: lesbian porn is the most viewed category - I read that somewhere.” Are you part of the 30 percent that has seen porn with their partner? Nathan Bouts: “With a partner, I wouldn’t do that. You still have each other?” Billie Leyers: “Nowadays everyone can admit that they watch porn. Watching it together has a certain thrill to it. You’re getting horny by watching the same thing, without touching each other. That’s part of the fun.” Nathan Bouts: “Hm, maybe I should try it.” Something else you could try: sex with multiple partners at once. 6 percent of the sexual active youth has done it. Nathan Bouts: “I don’t know if that’s my ambition, a threesome. It would make me even more self-conscious. And I would think of the practical stuff: how do I organize that? What’s my role? Do I have enough hands to pleasure everyone?” Billie Leyers: “(*laughs*) You’ll need a log!” Marie Van Uytvanck: “Nowadays you see that question pass by a lot on Tinder: couples seeking a third party.” Billie Leyers: “In that concept, I would only like to be the guest star. It’s probably terrible to be the girl in that couple. Immediately, the next day, you’ll think: ‘Will my partner think she was more pretty or better?’ I would only get more insecure.” RACY MATERIALS And what about virtual sex? Of the experienced youngster, a third has done it. In 2015, it was only a quarter of them.  Marie Van Uytvanck: “I wouldn’t dare. I already think that people spy on me through my camera. I would be scared to end up like those three famous people.” (= Two months ago, the nudes from three famous Belgian people were leaked and shared without consent on the internet, causing a storm in their personal lives as well as their fanbase and the Belgian people.)  Billie Leyers: “Every time the conversation comes up, I think: I’m so happy I didn’t have to go through that.” Nathan Bouts: “Absolutely. (*makes a cross for good luck*) I’ve send a nude pic once too, but never with my face on it. Even if that gets leaked, nobody will know that it’s me.” Marie Van Uytvanck: “Will we ever know what happened with those people? Who knows, it might’ve been a hacker.” Who of you have seen the images? Marie Van Uytvanck: “Someone pushed them in my face, but I’m kinda blind - my sight is 3 out of 10 - so I didn’t see a lot (*laughs*).” Billie Leyers: “I’m teaching at an art school and I’ve heard 13-year-old girls scream to each other: ‘I’ve got Peter de Veire!’ As if it’s about Pokémon cards you could collect. I corrected her: ‘It’s Peter VAN de Veire and don’t you have something better to do?’.” Do you still dare to do it, sexting? Billie Leyers: “Yes. If my partner is on tour for three weeks, then it might derail to sending each other racy materials. But our bond of trust is strong. Plus: it feels comfortable to know that you have as much incriminating evidence of the other on your cell phone as he has of you.” In ‘De Morgen’, there was an article about the sexting-scandal, with the headline: ‘The spread position between prudish and voyeurism.’ Which side is the youth leaning into? Billie Leyers: “I wouldn’t know. On the one hand, you’ve got Cardi B who’s rapping about wet ass pussy and that sex is the most normal thing in the world, but if you click on a clip of one of those famous people, you’re suddenly a criminal. A weird position, yes.” Marie Van Uytvanck: “Nowadays with every topic, you’ve got two groups. Is Cardi B now the ultimate feminist or is her song just vulgar? It’s the first one for me. I think it’s cool if women can sing about their pussy too, whilst men can rap ‘suck my dick’ for years and nobody bats an eye.” Nathan Bouts: “I’m not a fan of the song, but it’s good that they talk about it. Except: if I open TikTok and see 9-year-old grind on that song, then I think: what image are they growing up with? Two females with fake breasts and a collagen butt who roll over the floor: soon they’ll think that every women needs to look like that.” Let’s end with romance: do you see yourself ever getting married? Almost 1 out of 4 think marriage is outdated.  Nathan Bouts: “I don’t think so. Too expensive and too much effort.” Billie Leyers: “It doesn’t have to be expensive? I see the principle of marriage starting a revival soon. I would like to get married.” And then get two children? An average of two, like most young people? Billie Leyers: “I used to say ‘when I grow up, I want to have 12 children’. That’s because I’m from a big family myself, as were my parents. When the Leyers-clan organizes a family day, we need our own venue.” Marie Van Uytvanck: “I want to have kids, I just don’t want to push them out myself. The idea that a child grows inside you, I don’t like that.” Nathan Bouts: “I want kids too. Two to start, and then we’ll see. Some time ago, I saw a kid on the tram and thought tenderly: ‘A child of my own...’ A slight surge of nesting instinct, I guess.”

‘He’s our Satan’: Mega music manager Irving Azoff, still feared, still fighting

(x)PEBBLE BEACH, Calif. —  

This is not Irving Azoff’s house. Irving and his wife Shelli own houses all over, from Beverly Hills to Cabo San Lucas, but right now in the last week of October it’s too cold at the ranch in Idaho and too hot at the spread in La Quinta, so he’s renting this place — a modest midcentury six-bedroom that sold for $5 million back in 2016.

From the front door you can see all the way out, to where Arrowhead Point juts like the tail of a comma into the calm afternoon waters of Carmel Bay. More importantly, the house is literally across the street from the Pebble Beach Golf Links, where Azoff likes to play with his college buddy John Baruck, who started out in the music business around the same time Azoff did, in the late ’60s, and just retired after managing Journey through 20 years and two or three lead singers, depending how you count.

(Via LA Times) 

Azoff is 72, and this weekend he’ll be inducted into the Rock and Roll Hall of Fame alongside Bruce Springsteen’s longtime manager Jon Landau. Beatles manager Brian Epstein and Rolling Stones manager Andrew Loog Oldham are already in, but Azoff and Landau are the first living managers thus honored. Azoff is not only alive — he’s still managing. As a partner in Full Stop Management — alongside Jeffrey Azoff, his oldest son and the third of his four children — he steers the careers of clients like the Eagles, Steely Dan, Bon Jovi and comedian Chelsea Handler, and consults when needed on the business of Harry Styles, Lizzo, John Mayer, Roddy Ricch, Anderson .Paak and Maroon 5. Azoff has Zoom calls at 7, 8 and 9 tomorrow morning, and only after that will he squeeze in a round.

The work never stops when you view the job the way Azoff does, as falling somewhere between consigliere and concierge. “My calls can be everything from ‘My knee buckled, I need a doctor’ to ‘My kid’s in jail,’” Azoff says. “I mean, you have no idea. The ‘My kid’s in jail’ one was a funny one, because the artist then said to me, ‘Y’know, I’ve thought about this. Maybe we should leave him there for a while.’”

Golf entered Azoff’s life the way a lot of things have — via the Eagles, whom Azoff has managed since the early ’70s. Specifically, Azoff took up golf in the company of the late Glenn Frey, the jockiest Eagle, the one the other Eagles used to call “Sportacus.” By the time the Eagles returned to the road in the ’90s they’d left their debauched ’70s lifestyles largely behind, but Azoff and Frey got hooked on the little white ball.

“Frey would insist on booking the tour around where he wanted to play golf,” Azoff says. “We made Henley crazy. Henley would call me in my room and he’d go, ‘Why the f— are we in a hotel in Hilton Head North Carolina and starting a tour in Charlotte? Is this a f— golf tour?’”

Trailed by Larry Solters, the Eagles’ preternaturally dour minister of information, Azoff makes his way down the hill from the house for dinner at the golf club’s restaurant. He’s only 5 feet, 3 inches, a diminutive Sydney Pollack in jeans and a zip-up sweater. In photos from the ’70s — when he was considerably less professorial in comportment, a hipster exec with a spring-loaded middle finger — he sports a beard and a helmet of curly hair and mischievous eyes behind his shades, and looks a little like a Muppet who might scream at Kermit over Dr. Teeth’s appearance fee.

His father was a pharmacist and his mother was a bookkeeper. He grew up in Danville, Ill., booked his first shows in high school to pay for college, dropped out of college to run a small Midwestern concert-booking empire and manage local acts such as folk singer Dan Fogelberg and heartland rock band REO Speedwagon. Los Angeles soon beckoned. He met the Eagles while working for David Geffen and Elliot Roberts’ management company and followed the band out the door when they left the Geffen fold; they became the cornerstone of his empire. “I got my swagger from Glenn Frey and Don Henley,” he says. “No doubt about it.”

Azoff never took to pot or coke. The Eagles lived life in the fast lane; he was the designated driver. “Artists,” he once observed, “like knowing the guy flying the plane is sober.” This didn’t stop him from trashing his share of hotel rooms, frequently with guitarist Joe Walsh — whose solo career Azoff shepherded before Walsh joined the Eagles, and who was very much not sober at this time — as an accomplice.

“This was a different age,” Walsh says of his time as the band’s premier lodging-deconstructionist. “We could do anything we wanted, so we did. And Irving’s role was to keep us out of prison, basically.” He recalls a pleasant evening in Chicago in the company of John Belushi and Dan Aykroyd, which culminated in Walsh laying waste to a suite at the Astor Towers hotel that turned out to be the owner’s private apartment. “We had to check out with a lawyer and a construction foreman,” Walsh remembers. “But Irving took care of it. Without Irving, I’d still be in Chicago.”

Azoff became even more infamous for the pit bull brio he brought to business negotiations on behalf of the Eagles and others, including Stevie Nicks and Boz Scaggs. He didn’t seem to care if people liked him, and his artists loved him for that. Steely Dan co-founder Walter Becker said they’d hired Azoff because he “impressed us with his taste for the jugular … and his bizarre spirit.” Jimmy Buffett’s wife grabbed him outside a show at Madison Square Garden, pushed him into the back of a limo and said, You have to manage Jimmy, although Buffett already had a manager at the time.

His outsized reputation as an advocate not just willing but eager to scorch earth on behalf of his clients became an advertisement for his services, a phenomenon that continues to this day. In August 2018, Azoff’s then-client Travis Scott released “Astroworld,” which debuted at No. 1 on the Billboard 200 chart, and occupied that slot again the following week, causing Nicki Minaj’s album “Queen” to debut at No. 2. On her Beats One show “Queen Radio,” Minaj accused Scott of gaming Billboard’s chart methodology to keep her out of the top slot and singled his manager out by name: “C—sucker of the Day award,” she said, “goes to Irving Azoff.” Azoff says he reacted as only Azoff would: “I said, ‘I’m really unhappy about that. I want to be c—sucker of the year.’” In 2019, Minaj hired Azoff as her new manager.

Most of the best things anyone’s ever said about Azoff are statements a man of less-bizarre spirit would take as an insult. When the Rock and Roll Hall of Fame inducted the Eagles in 1998, Don Henley stood onstage and said of Azoff, “He may be Satan, but he’s our Satan.”

An N95-masked Azoff takes a seat on a patio with a view of hallowed ground — the first hole of the Pebble Beach course, a dogleg-right par 4 with a priceless view of the bay. He cheerfully admits that he and his partners at Full Stop are “obviously, as a management business, kind of losing our ass” this year due to COVID-19. In another reality, the Eagles would have played Wembley Stadium in August before heading off to Australia or the Far East. Styles would have just finished 34 dates in the U.S., Canada and Mexico. As it stands Azoff is hearing encouraging things about treatments and vaccines and new testing machines, and is reasonably confident that technology will soon make it possible for certified-COVID-free fans to again enjoy carefree evenings of live music together; he doesn’t expect much to happen in the meantime.

“What are you gonna do,” Azoff says, “take an act that used to sell 15,000 seats and tell them to play to 4,000 in the [same] arena? The vibe would be horrible, and production costs will stay the same.”

He knows of at least six companies trying to monetize new concert-esque experiences — pay-per-view shows from houses and soundstages, drive-in events and so on. But he’s not convinced anybody wants to sit in their parked car to watch a band play. More to the point, he’s not convinced it’s rock ’n’ roll.

“Fallon and Kimmel, all these virtual performances — people are sick of that,” he says. “Your production values from home aren’t that good. And they’re destroying the mystique. I mean, Justin Bieber jumping around on ‘Saturday Night Live’ the other night without a band, and then he had Chance the Rapper come out? It made him look to me, mortal. I didn’t feel any magic. So we’ve kinda been turning that stuff down to just wait it out.”

In the meantime, he says, Full Stop is picking up new clients during the pandemic. Artists with time on their hands, he believes, “have taken a hard look at their careers— so we’ve grown. No revenues,” he adds with a chuckle, “but people are saying, ‘We need you, we need to plan our lives.’”

“IN HIGH SCHOOL,” Jeffrey Azoff says, “I wanted to be a professional golfer, which has obviously eluded me.” He never expected to take up his father’s profession. “But my dad has always loved his job so much. There’s no way that doesn’t rub off on you.”

The younger Azoff got his first industry job at 21, as a “glorified intern” working for Maroon 5’s then-manager Jordan Feldstein. After a week of filing and fetching coffee, he called his father and complained that he was bored. According to Jeffrey, Irving responded, “Listen carefully, because I’m going to say this one time. You have a phone and you have my last name. If you can’t figure it out, you’re not my son.”

“Direct quote,” Jeffrey says. “It’s one of my favorite things he’s ever said to me. And it’s the spirit of the music business, by the way. There are no rules to this. Just figure it out.”

Over dinner I keep asking Irving how he got the temerity, as a kid barely out of college, to plunge into the shark-infested waters of the ‘70s record industry in Los Angeles. He just shrugs.

“I never felt the music business was that competitive,” he says. “It’s just not that f—ing hard. I don’t think there’s that many smart people in our business.”

It’s been written, I say, that once you landed in California and sized up the competition, you called John Baruck back in Illinois and said —

“We can take this town,” Azoff says, finishing the sentence. “Where’d you get that? John told that story to [Apple senior vice president] Eddy Cue on the golf course three days ago. It’s true. I called John up and said, ‘OK, get your ass out here. We can take this town.’”

In the ensuing years, Azoff has occupied nearly every high-level position the music industry has to offer, surfing waves of industry consolidation. He’s been the president of a major label, MCA; the CEO of Ticketmaster; and executive chairman of Live Nation Entertainment, the behemoth formed from Ticketmaster’s merger with Live Nation. In 2013 he and Cablevision Systems Corp. CEO and New York Knicks owner James Dolan formed a partnership, Azoff MSG Entertainment; Azoff ran the Forum in Inglewood for Dolan after MSG purchased it in 2012.

Earlier this year Dolan sold the Forum for $400 million to former Microsoft CEO and Clippers owner Steve Ballmer, who’s since announced plans to build a new stadium on a site just one mile away. Despite the apocalyptic parking scenario that looms for the area — two stadiums and a concert arena on a one-mile stretch of South Prairie Boulevard — Azoff is confident that the Forum will live on as a live-music venue. “People are going, ‘They’re going to tear it down’ — they’re not going to tear it down,” Azoff says. “It’s going to be in great hands. I have many of the artists we represent booked in the Forum, waiting for the restart based on COVID.”

The holdings of the Azoff Co. — formed when Dolan sold his interest in Azoff MSG back to Azoff two years ago — include Full Stop, the performance-rights organization Global Music Rights and the Oak View Group, which is developing arenas in Seattle and Belmont, N.Y., and a 15,000-seat venue on the University of Texas campus in Austin. Azoff describes himself as increasingly focused on “diversification, and building assets for the family that aren’t just dependent on commissions, shall we say.”

But as both a manager and a co-founder of a lobbying group, the Music Artists Coalition, he’s also devoting more time and energy to a broad range of artists’-rights issues, from health insurance to royalty rates to copyright reversion to this year’s Assembly Bill 5, which threatened musicians’ independent-contractor status until it was amended in September. (“That was us,” Azoff says, somewhat grandly. “I got to the governor, the governor signed it — Newsom was great on it.”) He describes his advocacy for artists — even those he doesn’t manage — as a “war on all fronts,” and estimates there are 21 major issues on which “we’ve sort of appointed ourselves as guardians.”

He does not continue to manage artists because he needs the money, he says. (As the singer-songwriter and Azoff client J.D. Souther famously put it, “Irving’s 15% of everybody turned out to be more than everyone’s 85% of themselves.”) Everything he’s doing now — building clout through the Azoff Co., even accepting the Hall of Fame honor — is ultimately about positioning himself to better fight these fights. “I’d rather work on [these things] than anything else,” he says. “But if I didn’t have the power base in the management business, I couldn’t be effective.”

The recorded music industry, having fully transitioned to a digital-first business, is once again making money hand over fist, he points out, but even less of that money is trickling down to artists. That imbalance long predates Big Tech’s involvement in the field, but the failure of music-driven tech companies to properly compensate musicians is clearly the largest burr under Azoff’s saddle.

“These people, when they start out — whether it’s Facebook, Snapchat, TikTok, whatever — they resist paying for music until you go beat the f— out of them. And then of course, none of them pay fair market value and they get away with it. Your company’s worth $30 billion and you can’t spend 20 grand for a song that becomes a phenomenon on your channel? Even when they pay, artists don’t get enough. Writers don’t get enough. Music, as a commodity, is more important than it’s ever been, and more unfairly monetized for the creators. And that’s what creates an opportunity for people like me.”

AZOFF’S FIRM NO longer handles Travis Scott, by the way. “Travis is unmanageable,” Azoff says, nonchalantly and without rancor. “We’re involved in his touring as an advisor to Live Nation, but he’s calling his own shots these days.”

I ask if, in the age of the viral hit and the bedroom producer, he finds himself running into more artists who assume they don’t need a manager. Ehh, Azoff says, like it’s always been that way. “There’s a lot of headstrong artists,” he says. “I haven’t seen one that’s better off without a manager than with,” he says, and laughs a little Dennis the Menace laugh.

We’re back at the house. Azoff takes a seat on the living-room couch; Larry Solters sits across from him, his back to the sea. Azoff recalls another big client. Declines to name him. Says he was never happy, even after Azoff and his people got him everything on his wish list. “He hit me with a couple bad emails. Just really disrespectful s—. I sent him an email back that said, ‘Lucky for me, you need me more than I need you. Goodbye.’”

He will confirm having resigned the accounts of noted divas Mariah Carey and Axl Rose. Reports that he once attempted to manage Kanye West have been greatly exaggerated, he says, although they’ve spoken about business. “Robert [Kardashian] was a good friend of mine. The kids all went to school together,” Azoff says. “What I always said to Kanye was, you’re unmanageable, but we can give you advice.

“A lot of people could have made a dynasty on the people we used to manage,” Azoff says, “let alone the ones we kept.”

But he still works with many artists who joined him in the ’70s — with Henley, with Steely Dan’s Donald Fagen and with Joe Walsh. Walsh has been sober for more than 25 years; it was Azoff, along with Henley and Frey, who talked him into rehab before the Eagles’ 1994 reunion tour. “Irving never passed judgment on me,” Walsh says. “And from that meeting on, he made sure I had what I needed to stay sober.” If he hadn’t, Walsh says, there’s no chance we’d be having this conversation. “All the guys I ran with are dead. Keith Moon’s dead. John Entwistle’s dead. Everybody’s dead, and I’m here. That’s profound to me.”

The first client Azoff lost was Minnie Riperton — in 1979, to breast cancer when she was only 31. Then Warren Zevon, to cancer, in 2003. Fogelberg, to cancer, four years later.

“And then Glenn,” says Azoff, referring to the Eagles co-founder who died in 2016. “I miss Glenn a lot. And now Eddie.”

Van Halen, that is. I ask Azoff if he can tell me a story that sums up what kind of guy Eddie Van Halen was; he tells me a beautiful one, then says he’d prefer not to see it in print. It makes perfect Azoffian sense — profane trash talk on the record, tenderness on background.

I ask if he’s been moved to contemplate his own mortality, as his boomer-aged clients approach an actuarial event horizon. Of course the answer turns out to involve keeping pace with an Eagle.

“Henley and I are having a race,” he says. “Neither one of us has given in. Neither one of us is going to retire.”

Henley was born in July 1947; Azoff came along that December. Does Don plan to keep going, I ask, until the wheels fall off?

“I don’t know,” Azoff says.

Do you ever talk about it?

“Yeah! He’ll call me up and he’ll go, ‘I really feel s— today.’ And I say, ‘Well, you should, Grandpa. You’re an old man. You ready to throw in the towel? Nope? OK.’”

Azoff says, “I contend that what keeps us all young is staying in the business. I’ve had more people tell me, ‘My father, he quit working, and then his health started failing,’ and all that. Every single — I mean, every single rock star I know is basically doing it to try and stay young. And I think it works. I really think it works.

“I have this friend,” Azoff says. “Calls me once a week, he’s sending me tapes, it’s his next big record. Paul Anka! He’s 80 years old. OK? And my other friend, Frankie Valli …”

“Do you know how old Frankie Valli is?” Solters says. “Eighty-six. And he still performs.”

“Not during COVID,” Azoff says. “I told the motherf—, ‘You’re not going out.’”

This is my Fight Song

Take Back My Life Song...

I wrote the following essay for the course, U.S. & Missouri Governments and Constitution on April 28, 2019. The assignment required students to choose a protest song that resonated with them and explain why.

Uprising by Muse

        I was incarcerated for 16 years in the Florida Department of Corrections. During that time, I was housed at 17 different prisons and correctional institutions; I was at some places for as little as a week, while others 4 and 5 years. Music provided a means for marking time and keeping track of the years as they passed. For example, I will hear a certain song and immediately remember what prison I was at when the song was released. Otherwise, I would be hard pressed to tell someone which prison I was at in a given year. Prison is a place of constant suffering, humiliation, depravation, degradation and oppression. I’ve been bound, beaten, raped, starved, stripped naked and tossed into cells with unbearable temperatures ranging from 30° to 110°F depending on the season. Music and books helped me maintain my sanity by providing my mind with a means of escape. Seldom do you hear of riots in American prisons. That is because prison officials have developed and perfected a system that discourages rioting. Believe me, every prisoner thinks about it or wishes they possessed telekinetic abilities to make a guard’s heart stop or head explode. There is one song that always inspired me when I would hear it on my little AM/FM radio; it is titled Uprising by the band, Muse. This song rallied my spirits and filled me with hope; it gave me the courage and strength to keep pushing forward; and it made me so angry I wanted to walk up to a guard and spit in their face. Of course, had I done that I would still be rotting away in the bowels of Florida State Prison.

        Muse is a British rock band that came on the scene in 1994. The lead singer, Matthew Bellamy has been labeled a 21st century guitar hero and modern-day Mozart by some due to his song writing, vocal range and abilities on the piano and guitar. Uprising is from the band’s fifth studio album titled The Resistance. It mixes orchestral elements with rock and electronic music. Like some of their previous albums, the theme is about political oppression. In an interview with MTV News, Matt Bellamy said he was inspired to write Uprising after witnessing protests to the G20 summit that took place in London in 2009. In the days leading up to the summit, he watched from his residence as police deliberately tried to agitate peaceful protesters into committing acts of violence, so they could find reasons to detain them. There was much unrest in London at the time due to political scandals and abuses by banks and other institutions in the financial sector that had led the country into an economic crisis. Bellamy stated, “everyone felt like they were being ripped off by the powers that be [he] wanted to write a song that summed up that feeling like you’ve been done over by people you’re supposed to trust.”

        Uprising is a song that urges people to stop believing the lies and propaganda being fed to them by governments and powers that be. All the fake news and misinformation is carefully crafted and deliberately fed to the ignorant masses; its intention is to serve as a distraction and keep people from recognizing the true causes of their oppression. One of the song’s lyrics says:

Another promise, another scene, Another package lie to keep us trapped in greed With all the green belts wrapped around our minds And endless red tape to keep the truth confined

        Prison officials use the same diversionary tactics; they implement rules that serve no purpose, they mix individuals they know will not get along, and they constantly make threats that pit inmate against inmate. It works wonderfully. If the inmate population is divided and fighting each other, they are unable to unite and riot against their true oppressors. Most fail to realize that illegal drugs enter the prison system because officials allow it. It’s almost impossible to get Tylenol for a headache, but inmates can pretty much write their own scripts for psychotropic medications. Prison officials don’t feel threatened by someone who is virtually catatonic and rocking back and forth with drool running out the side of their mouth. Another lyric states:

The paranoia is in bloom, the P-R Transmissions will resume They'll try to push drugs That keep us all dumbed down and hope that We will never see the truth around

        Uprising is a song that urges people to stand up for themselves when those in government become self-serving rather than serving the people who have trusted them to govern. When our individual liberties are threatened, revolt is sometimes necessary because governments that go unchecked can become tyrannical. The lose of freedom needs to outweigh one’s fear of death because without freedom, there isn’t much else left to live for. The third and fourth verses of the song go:

Interchanging mind control Come let the revolution take its toll if you could Flick a switch and open your third eye, you'd see that We should never be afraid to die

Rise up and take the power back, it's time that The fat cats had a heart attack, you know that Their time is coming to an end We have to unify and watch our flag ascend

         I mentioned earlier that music provided a great source of comfort to me in prison since it allowed my mind to escape from the cage that confined my physical being. We didn’t have Internet access or CD players. Television and radio were our only sources for music. For many years, I did not know the name of this song nor the band who sang it. The word ‘uprising’ is nowhere in the song’s lyrics. Furthermore, radio deejays are often lousy about giving those details when they play a song. I often became frantic when Uprising played on the radio because I would ask guys who sang it, and no one ever knew. Uprising is considered alternative rock, and most guys in Florida prisons are either country or rap music fans. One guy told me he thought it was the band Muse, but he couldn’t say for sure. One of the first things I did after my release was search YouTube and listen to songs by Muse until I found Uprising. I still listen to it often. I refuse to look back on my years in prison with shame or regret. Prison toughened me up and put iron in my soul; it made me hate bullies and people who strive to oppress the weak; most of all, it taught me to stand up for myself and fight against the evil in this world. Uprising is my fight song; I love the chorus:

They will not force us They will stop degrading us They will not control us We will be victorious 

  Works Cited

Bellamy, Matthew James. "Uprising." The Resistance. Prod. Muse. Warner/Chappell Music, Inc, 2009.

News, MTV. Muse Uprising was Inspired by the G20 Protests. September 25 2009. 25 March 2019. <http://www.mtv.co.uk/muse/news/muse-uprising-was-inspired-by-g20-protests>.

Wilipedia. 2009 G20 London Summit Protests. 27 January 2019. Wikipedia Foundation Inc. 25 March 2019. <https://en.wikipedia.org/wiki/2009_G20_London_summit_protests>.

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Note: This is the bound book only and does not include access to the Enhanced Pearson eText. To order the Enhanced Pearson eText packaged with a bound book, use ISBN 0134522729.  A step-by-step guide to action research with a balanced coverage of qualitative and quantitative methods.  The leading text in the field of action research, Action Research: A Guide for the Teacher Researcher is known for its practical, step-by-step guidance for teachers on how to do research in classrooms. Drawing on his extensive experience working directly with teachers and principals to help them learn how to conduct action research studies, the author guides future educators through the action research process via numerous concrete illustrations. The text positions action research as a fundamental component of teaching and helps it's readers not only acquire the skills to conduct quality studies, but also how to make it a part of everyday teaching practice.  Improve mastery and retention with the Enhanced Pearson eText The Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is: Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience.* Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad® and Android® tablet.** Affordable. Experience the advantages of the Enhanced Pearson eText along with all the benefits of print for 40% to 50% less than a print bound book. *The Enhanced eText features are only available in the Pearson eText format. They are not available in third-party eTexts or downloads. *The Pearson eText App is available on Google Play and in the App Store. It requires Android OS 3.1-4, a 7” or 10” tablet, or iPad iOS 5.0 or later.

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Let's be real: 2020 has been a nightmare. Between the political unrest and novel coronavirus (COVID-19) pandemic, it's difficult to look back on the year and find something, anything, that was a potential bright spot in an otherwise turbulent trip around the sun. Luckily, there were a few bright spots: namely, some of the excellent works of military history and analysis, fiction and non-fiction, novels and graphic novels that we've absorbed over the last year. 

Here's a brief list of some of the best books we read here at Task & Purpose in the last year. Have a recommendation of your own? Send an email to [email protected] and we'll include it in a future story.

Missionaries by Phil Klay

I loved Phil Klay’s first book, Redeployment (which won the National Book Award), so Missionaries was high on my list of must-reads when it came out in October. It took Klay six years to research and write the book, which follows four characters in Colombia who come together in the shadow of our post-9/11 wars. As Klay’s prophetic novel shows, the machinery of technology, drones, and targeted killings that was built on the Middle East battlefield will continue to grow in far-flung lands that rarely garner headlines. [Buy]

 - Paul Szoldra, editor-in-chief

Battle Born: Lapis Lazuli by Max Uriarte

Written by 'Terminal Lance' creator Maximilian Uriarte, this full-length graphic novel follows a Marine infantry squad on a bloody odyssey through the mountain reaches of northern Afghanistan. The full-color comic is basically 'Conan the Barbarian' in MARPAT. [Buy]

 - James Clark, senior reporter

The Liberator by Alex Kershaw

Now a gritty and grim animated World War II miniseries from Netflix, The Liberator follows the 157th Infantry Battalion of the 45th Division from the beaches of Sicily to the mountains of Italy and the Battle of Anzio, then on to France and later still to Bavaria for some of the bloodiest urban battles of the conflict before culminating in the liberation of the Dachau concentration camp. It's a harrowing tale, but one worth reading before enjoying the acclaimed Netflix series. [Buy]

 - Jared Keller, deputy editor

The Only Plane in the Sky: An Oral History of 9/11 by Garrett Graff

If you haven’t gotten this must-read account of the September 11th attacks, you need to put The Only Plane In the Sky at the top of your Christmas list. Graff expertly explains the timeline of that day through the re-telling of those who lived it, including the loved ones of those who were lost, the persistently brave first responders who were on the ground in New York, and the service members working in the Pentagon. My only suggestion is to not read it in public — if you’re anything like me, you’ll be consistently left in tears. [Buy]

- Haley Britzky, Army reporter

The Body in Pain: The Making and Unmaking of the World by Elaine Scarry

Why do we even fight wars? Wouldn’t a massive tennis tournament be a nicer way for nations to settle their differences? This is one of the many questions Harvard professor Elaine Scarry attempts to answer, along with why nuclear war is akin to torture, why the language surrounding war is sterilized in public discourse, and why both war and torture unmake human worlds by destroying access to language. It’s a big lift of a read, but even if you just read chapter two (like I did), you’ll come away thinking about war in new and refreshing ways. [Buy]

 - David Roza, Air Force reporter

Stalingrad: The Fateful Siege: 1942-1943 by Antony Beevor

Stalingrad takes readers all the way from the Nazi invasion of the Soviet Union to the collapse of the 6th Army at Stalingrad in February 1943. It gives you the perspective of German and Soviet soldiers during the most apocalyptic battle of the 20th century. [Buy]

- Jeff Schogol, Pentagon correspondent 

America's War for the Greater Middle East by Andrew J. Bacevich

I picked up America's War for the Greater Middle East earlier this year and couldn’t put it down. Published in 2016 by Andrew Bacevich, a historian and retired Army officer who served in Vietnam, the book unravels the long and winding history of how America got so entangled in the Middle East and shows that we’ve been fighting one long war since the 1980s — with errors in judgment from political leaders on both sides of the aisle to blame. “From the end of World War II until 1980, virtually no American soldiers were killed in action while serving in the Greater Middle East. Since 1990, virtually no American soldiers have been killed in action anywhere else. What caused this shift?” the book jacket asks. As Bacevich details in this definitive history, the mission creep of our Vietnam experience has been played out again and again over the past 30 years, with disastrous results. [Buy]

 - Paul Szoldra, editor-in-chief

Burn In: A Novel of the Real Robotic Revolution by P.W. Singer and August Cole

In Burn In, Singer and Cole take readers on a journey at an unknown date in the future, in which an FBI agent searches for a high-tech terrorist in Washington, D.C. Set after what the authors called the "real robotic revolution," Agent Lara Keegan is teamed up with a robot that is less Terminator and far more of a useful, and highly intelligent, law enforcement tool. Perhaps the most interesting part: Just about everything that happens in the story can be traced back to technologies that are being researched today. You can read Task & Purpose's interview with the authors here. [Buy]

 - James Clark, senior reporter

SAS: Rogue Heroes by Ben MacIntyre

Like WWII? Like a band of eccentric daredevils wreaking havoc on fascists? Then you'll love SAS: Rogue Heroes, which re-tells some truly insane heists performed by one of the first modern special forces units. Best of all, Ben MacIntyre grounds his history in a compassionate, balanced tone that displays both the best and worst of the SAS men, who are, like anyone else, only human after all. [Buy]

 - David Roza, Air Force reporter

The Alice Network by Kate Quinn

The Alice Network is a gripping novel which follows two courageous women through different time periods — one living in the aftermath of World War II, determined to find out what has happened to someone she loves, and the other working in a secret network of spies behind enemy lines during World War I. This gripping historical fiction is based on the true story of a network that infiltrated German lines in France during The Great War and weaves a tale so packed full of drama, suspense, and tragedy that you won’t be able to put it down. [Buy]

Katherine Rondina, Anchor Books

“Because I published a new book this year, I've been answering questions about my inspirations. This means I've been thinking about and so thankful for The Girl in the Flammable Skirt by Aimee Bender. I can't credit it with making me want to be a writer — that desire was already there — but it inspired me to write stories where the fantastical complicates the ordinary, and the impossible becomes possible. A girl in a nice dress with no one to appreciate it. An unremarkable boy with a remarkable knack for finding things. The stories in this book taught me that the everydayness of my world could become magical and strange, and in that strangeness I could find a new kind of truth.”

Diane Cook is the author of the novel The New Wilderness, which was long-listed for the 2020 Booker Prize, and the story collection Man V. Nature, which was a finalist for the Guardian First Book Award, the Believer Book Award, the PEN/Hemingway Award, and the Los Angeles Times Award for First Fiction. Read an excerpt from The New Wilderness.

Bill Johnston, University of California Press

“I’ve revisited a lot of old favorites in this grim year of fear and isolation, and have been most thankful of all for The Collected Poems of Frank O’Hara. Witty, reflexive, intimate, queer, disarmingly occasional and monumentally serious all at once, they’ve been a constant balm and inspiration. ‘The only thing to do is simply continue,’ he wrote, in 'Adieu to Norman, Bon Jour to Joan and Jean-Paul'; ‘is that simple/yes, it is simple because it is the only thing to do/can you do it/yes, you can because it is the only thing to do.’”

Helen Macdonald is a nature essayist with a semiregular column in the New York Times Magazine. Her latest novel, Vesper Flights, is a collection of her best-loved essays, and her debut book, H Is for Hawk, won the Samuel Johnson Prize for Nonfiction and the Costa Book Award, and was a finalist for the National Book Critics Circle Award and the Kirkus Prize for Nonfiction.

Andrea Scher, Scholastic Press

“This year, I’m so grateful for You Should See Me in a Crown by Leah Johnson. Reading — like everything else — has been a struggle for me in 2020. It’s been tough to let go of all of my anxieties about the state of the world and our country and get swept away by a story. But You Should See Me in a Crown pulled me in right away; for the blissful time that I was reading it, it made me think about a world outside of 2020 and it made me smile from ear to ear. Joy has been hard to come by this year, and I’m so thankful for this book for the joy it brought me.”

Jasmine Guillory is the New York Times bestselling author of five romance novels, including this year’s Party of Two. Her work has appeared in O, The Oprah Magazine, Cosmopolitan, Real Simple, and Time.

Nelson Fitch, Random House

“Last year, stuck in a prolonged reading rut that left me wondering if I even liked books anymore, I stumbled across Tenth of December by George Saunders, a collection of stories Saunders wrote between 1995 and 2012 that are at turns funny, moving, startling, weird, profound, and often all of those things at the same time. As a writer, what I crave most from books is to find one so excellent it makes me feel like I'd be better off quitting — and so wonderful that it reminds me what it is to be purely a reader again, encountering new worlds and revelations every time I turn a page. Tenth of December is that, and I'm so grateful that it fell off a high shelf and into my life.”

Veronica Roth is the #1 New York Times bestselling author of the Divergent series and the Carve the Mark duology. Her latest novel, Chosen Ones, is her first novel for adults. Read an excerpt from Chosen Ones.

Ian Byers-Gamber, Blazevox Books

“Waking up today to the prospect of some hours spent reading away part of another day of this disastrous, delirious pandemic year, I’m most grateful for the book in my hands, one itself full of gratitude for a life spent reading: Gloria Frym’s How Proust Ruined My Life. Frym’s essays — on Marcel Proust, yes, and Walt Whitman, and Lucia Berlin, but also peppermint-stick candy and Allen Ginsburg’s knees, among other Proustian memory-prompts — restore me to my sense of my eerie luck at a life spent rushing to the next book, the next page, the next word.”

Jonathan Lethem is the author of a number of critically acclaimed novels, including The Fortress of Solitude and the National Book Critics Circle Award winner Motherless Brooklyn. His latest novel, The Arrest, is a postapocalyptic tale about two siblings, the man that came between them, and a nuclear-powered super car.

David Heska Wanbli Weiden, Riverhead

“I’m incredibly grateful for the magnificent The Heartbeat of Wounded Knee by David Treuer. This book — a mélange of history, memoir, and reportage — is the reconceptualization of Native life that’s been urgently needed since the last great indigenous history, Dee Brown’s Bury My Heart at Wounded Knee. It’s at once a counternarrative and a replacement for Brown’s book, and it rejects the standard tale of Native victimization, conquest, and defeat. Even though I teach Native American studies to college students, I found new insights and revelations in almost every chapter. Not only a great read, the book is a tremendous contribution to Native American — and American — intellectual and cultural history.”

David Heska Wanbli Weiden, an enrolled member of the Sicangu Lakota Nation, is author of the novel Winter Counts, which is BuzzFeed Book Club’s November pick. He is also the author of the children’s book Spotted Tail, which won the 2020 Spur Award from the Western Writers of America. Read an excerpt from Winter Counts.

Valerie Mosley, Tordotcom

“In 2020, I've been lucky to finish a single book within 30 days, but I burned through this 507-page brick in the span of a weekend. Harrow the Ninth reminded me that even when absolutely everything is terrible, it's still possible to feel deep, gratifying, brain-buzzing admiration for brilliant art. Thank you, Harrow, for being one of the brightest spots in a dark year and for keeping the home fires burning.”

Casey McQuiston is the New York Times bestselling author of Red, White & Royal Blue, and her next book, One Last Stop, comes out in 2021.

"I'm grateful for V.S. Naipaul's troubling masterpiece, A Bend in the River — which not only made me see the world anew, but made me see what literature could do. It's a book that's lucid enough to reveal the brutality of the forces shaping our world and its politics; yet soulful enough to penetrate the most recondite secrets of human interiority. A book of great beauty without a moment of mercy. A marriage of opposites that continues to shape my own deeper sense of just how much a writer can actually accomplish."

Ayad Akhtar is a novelist and playwright, and his latest novel, Homeland Elegies, is about an American son and his immigrant father searching for belonging in a post-9/11 country. He is the winner of the Pulitzer Prize for Drama and an Award in Literature from the American Academy of Arts and Letters.

Vanessa German, Feminist Press

“I'm most thankful for Daddy Was a Number Runner by Louise Meriwether. It's a YA book set in 1930s Harlem, and it was the first Black-girl-coming-of-age book I ever read, the first time I ever saw myself in a book. I appreciate how it expanded my world and my understanding that books can speak to you right where you are and take you on a journey, at the same time.”

Deesha Philyaw’s debut short story collection, The Secret Lives of Church Ladies, was a finalist for the 2020 National Book Award for Fiction. She is also the co-author of Co-Parenting 101: Helping Your Kids Thrive in Two Households After Divorce, written in collaboration with her ex-husband. Philyaw’s writing on race, parenting, gender, and culture has appeared in the New York Times, the Washington Post, McSweeney’s, the Rumpus, and elsewhere. Read a story from The Secret Lives of Church Ladies.

Philippa Gedge, W. W. Norton & Company

“As both a writer and a reader I am hugely grateful for Patricia Highsmith’s plotting and writing suspense fiction. As a writer I’m thankful for Highsmith’s generosity with her wisdom and experience: She talks us through how to tease out the narrative strands and develop character, how to know when things are going awry, even how to decide to give things up as a bad job. She’s unabashed about sharing her own ‘failures,’ and in my experience, there’s nothing more encouraging for a writer than learning that our literary gods are mortal! As a reader, it provides a fascinating insight into the genesis of one of my favorite novels of all time — The Talented Mr. Ripley, as well as the rest of her brilliant oeuvre. And because it’s Highsmith, it’s so much more than just a how-to guide: It’s hugely engaging and, while accessible, also provides a glimpse into the mind of a genius. I’ve read it twice — while working on each of my thrillers, The Hunting Party and The Guest List — and I know I’ll be returning to the well-thumbed copy on my shelf again soon!”

Lucy Foley is the New York Times bestselling author of the thrillers The Guest List and The Hunting Party. She has also written two historical fiction novels and previously worked in the publishing industry as a fiction editor.

“The books I'm most thankful for this year are a three-book series titled Tales from the Gas Station by Jack Townsend. Walking a fine line between comedy and horror (which is much harder than people think), the books follow Jack, an employee at a gas station in a nameless town where all manner of horrifyingly fantastical things happen. And while the monsters are scary and more than a little ridiculous, it's Jack's bone-dry narration, along with his best friend/emotional support human, Jerry, that elevates the books into something that are as lovely as they are absurd.”

T.J. Klune is a Lambda Literary Award–winning author and an ex-claims examiner for an insurance company. His novels include The House in the Cerulean Sea and The Extraordinaries.

Sylvernus Darku (Team Black Image Studio), Ayebia Clarke Publishing

"Nervous Conditions is a book that I have read several times over the years, including this year. The novel covers the themes of gender and race and has at its heart Tambu, a young girl in 1960s Rhodesia determined to get an education and to create a better life for herself. Dangarembga’s prose is evocative and witty, and the story is thought-provoking. I’ve been inspired anew by Tambu each time I’ve read this book."

Peace Adzo Medie is Senior Lecturer in Gender and International Politics at the University of Bristol. She is the author of Global Norms and Local Action: The Campaigns to End Violence against Women in Africa (Oxford University Press, 2020). His Only Wife is her debut novel.

Jenna Maurice, HarperCollins

“The book I'm most thankful for? Where the Sidewalk Ends by Shel Silverstein. My mother and father would read me poems from it before bed — I'm convinced it infused me not only with a sense of poetic cadence, but also a wry sense of humor.”

Victoria “V.E.” Schwab is the bestselling author of more than a dozen books, including Vicious, the Shades of Magic series, and This Savage Song. Her latest novel, The Invisible Life of Addie LaRue, is BuzzFeed Book Club’s December pick. Read an excerpt from The Invisible Life of Addie LaRue.

Meg Vázquez, Square Fish

“My childhood best friend gave me Troubling a Star by Madeleine L'Engle for Hanukkah when I was 11 years old, and it's still my favorite book of all time. I love the way it defies genre (it's a political thriller/YA romance that includes a lot of scientific research and also poetry??), and the way it values smartness, gutsiness, vulnerability, kindness, and a sense of adventure. The book follows 16-year-old Vicky Austin's life-altering trip to Antarctica; her trip changed my life, too. In a year when safe travel is almost impossible, I'm so grateful to be able to return to her story again and again.”

Kate Stayman-London's debut novel, One to Watch, is about a plus-size blogger who’s been asked to star on a Bachelorette-like reality show. Stayman-London served as lead digital writer for Hillary Rodham Clinton’s 2016 presidential campaign and has written for notable figures, from former president Obama and Malala Yousafzai to Anna Wintour and Cher.

Katharine McGee is grateful for the Redwall series by Brian Jacques. Chris Bailey Photography, Firebird

“I’m thankful for the Redwall books by Brian Jacques. I discovered the series in elementary school, and it sparked a love of big, epic stories that has never left me. (If you read my books, you know I can’t resist a broad cast of characters!) I used to read the books aloud to my younger sister, using funny voices for all the narrators. Now that I have a little boy of my own, I can’t wait to someday share Redwall with him.”

Katharine McGee is the New York Times bestselling author of American Royals and its sequel, Majesty. She is also the author of the Thousandth Floor trilogy.

Beth Gwinn, Time-Life Books

"I am thankful most for books that carry me out of the world and back again, and while I find it painful to choose among them, here's one early and one late: Zen Cho's Black Water Sister, which comes out in 2021 but I devoured just two days ago, and the long out-of-print Wizards and Witches volume of the Time-Life Enchanted World series, which is where I first read about the legend of the Scholomance."

Naomi Novik is the New York Times bestselling author of the Nebula Award–winning novel Uprooted, Spinning Silver, and the nine-volume Temeraire series. Her latest novel, A Deadly Education, is the first of the Scholomance trilogy.

Christina Lauren are grateful for the Twilight series by Stephenie Meyer. Christina Lauren, Little, Brown and Company

"We are thankful for the Twilight series for about a million reasons, not the least of which it's what brought the two of us together. Writing fanfic in a space where we could be silly and messy together taught us that we don't have to be perfect, but there's no harm in trying to get better with every attempt. It also cemented for us that the best relationships are the ones in which you can be your real, authentic self, even when you're struggling to do things you never thought you'd be brave enough to attempt. Twilight brought millions of readers back into the fold and inspired hundreds of romance authors. We really do thank Stephenie Meyer every day for the gift of Twilight and the fandom it created."

Gorsuch, speaking to students on Constitution Day, honors Ginsburg

Justice Neil Gorsuch praised Justice Ruth Bader Ginsburg’s four decades of service as a judge, telling schoolchildren across America on Thursday to “think about the sacrifices she’s made on our behalf. We owe her a very great deal.”

Gorsuch’s comments came during a “Virtual Student Town Hall” hosted by the National Constitution Center. The event, streamed by classrooms in schools around the country, was part of a long line of festivities by the center to celebrate Constitution Day. The day’s events will conclude with a musical performance to commemorate Ginsburg’s receipt of the center’s 32nd annual Liberty Medal.

The town hall featured a conversation between Gorsuch and the center’s president, Jeffrey Rosen. They centered their discussion on the significance of the Constitution as a document, whose signing over 200 years ago we celebrate on the 17th of September. Gorsuch shared with students his belief that the Constitution is a “bulwark of human liberty like nothing else in human history.” Its utmost purpose to the Framers, he explained, was to enshrine the “primacy of the individual and our unalienable rights.” Asked whether government should prioritize liberty or order, Gorsuch expressed that a “baseline” of order is needed for rights to exist. “Your rights depend on your recognition of other peoples’ rights as well,” he said.

Honoring Ginsburg was a major theme of the discussion. Gorsuch and Rosen, who clerked together on the U.S. Court of Appeals for the District of Columbia Circuit while Ginsburg was a judge on that court, shared stories of their first interactions with her. As a clerk for Justice Byron White (the only other justice from Colorado and a “role model” to Gorsuch, as well as the justice whom Ginsburg replaced on the court in 1993), Gorsuch recalled being tasked with delivering White’s law clerk manual to Ginsburg when she took office – a manual she returned to him on his first day at the court some 25 years later. For his part, Rosen remembered meeting Ginsburg in an elevator, initially intimidated before he broke the silence by asking her about the opera. Thursday night’s performance, fittingly, will feature many favorite opera singers of Ginsburg, who is a well-known opera fan.

Rosen made sure to weave in plenty of questions from students in the audience.

One student asked what made Gorsuch want to become a judge. “I lived through 9/11 as a lawyer in private practice,” the justice answered. Although he felt he was too old to enlist in the military, Gorsuch still felt called to public service, and he happily accepted an offer to join the Department of Justice before his appointment to the bench, which he described as a happy “accident” and a chance to give back to a country that had been so good to him.

Others asked about the dynamic among the justices. Preferring the term “respectful disagreements”  – “and sometimes even fun” ones – to “arguments,” Gorsuch emphasized the camaraderie on the bench. He highlighted statistics showing that only a fourth to a third of all Supreme Court decisions come down 5-4, a proportion that has remained mostly steady since the 1940s, and he cautioned students not to “lose the forest for the trees” by viewing the court through a partisan lens. The justices’ weekly conference, he stressed, is known for “calm, reasoned discussion.” Gorsuch lamented that, like the conference, students’ experiences at school have largely gone virtual. It “breaks my heart,” he shared, that the learning environment has been so adversely affected for those whom he characterized as least threatened by the coronavirus.

Students asked lighthearted questions as well. Gorsuch shared that his current favorite piece of art or literature about the Constitution is the musical “Hamilton,” although his “only complaint is that James Madison doesn’t come across very well, and I’m a big James Madison fan.” Indeed, Constitution Day, Gorsuch noted, is in part a celebration of Madison, the primary author of the Constitution. Asked what students can do to preserve the document’s legacy, Gorsuch stressed reading the text of the Constitution itself and being unafraid to demand change.

The importance of education and activism for the youngest generation was a touchstone for Gorsuch. In closing, after thanking teachers for their service in the classroom, Gorsuch shared the story of one student, Gregory Watson, whose personal efforts were instrumental in ratifying the 27th Amendment (curbing Congress’ ability to raise its own pay) in the 1990s. Civic education should “empower the American youth to realize that this is their Constitution – it’s not mine,” Gorsuch said. “They’re gonna own it.”

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5 things you can find on my blog

1) fandom nonsense

2) feminism

3) opera/music stuff

4) some of the funniest shit i’ve ever seen in my life

5) more fandom nonsense. don’t mind me

5 things you can find in my room

1) playbills and ticket stubs from the operas/musicals/theatre productions i’ve seen and been in over the past year

2) medals from the zombies run virtual races I ran this year

3) a stuffed blue-and-white cow named Cream Puff

4) my ball gown, currently vacuum-sealed underneath my bed

5) the boyfran whenever he decides to visit

5 things I always wanted to do

1) go to the south and/or north pole

2) learn a third language

3) live abroad (!!!)

4) feel fulfilled by my career

5) ....be a professional singer/actor

5 things that make me happy

1) my friends

2) traveling

3) dressing to my aesthetic

4) chocolate

5) getting lead roles in shows

5 things on my to do list

1) get a job that i enjoy

2) fucking finish my diSSERTATION

3) graduate with top marks

4) work out more. it always makes me feel good

5) publish a novel

5 things you don’t know about me

1) hmm. i have a black belt in MMA

2) when i was born, my eyes were purple

3) i have traveled to 4/7 continents

4) i’m mexican 

5) i have an original novel written. i need to get off my butt and start editinggg

Music Production: Everything You Need to Get Started

Music Production: Everything You Need to Get Started: via LANDR Blog

Music production is the process behind every track in your library.

It covers every phase in the creation of a song from writing to the final master.

But music production is a practice that can form the basis of your creative workflow as a musician.

It’s never been easier or more accessible to start producing music. 

But there’s so much to learn that getting started with music production can feel intimidating.

In this article I’ll go through everything you need to know to understand the basics of music production and get started as a music production.

What does a music producer do?

Music production equipment

Producing music in a DAW

Songwriting and composition

Sound design

Samples, plugins and MIDI

Sound recording

Mixing music

Mastering

What is music production?

Music production is the process of developing, creating and refining recorded music for public presentation. Music production can refer to the entire lifecycle of a piece of music—from songwriting and composition to recording and sound design to mixing and mastering.

Despite the broad definition, every workflow in modern music production has one thing in common—digital tools.

Thanks to today’s technology, music production is more accessible than ever before.

For the lowest price in history any musician can set up a home studio and get started producing music.

Here’s all the basic information you need to start producing music.

What does a music producer do?

A music producer can have several different roles depending on the genre of music and the type of workflow.

In the traditional recording process, a music producer acts in a similar way to the director of a film.

They create a vision for the material and advise the musicians artistically on how to realize it.

During a recording session the producer acts as a coordinator and provides organizational help. They also offer creative input and notes on the musicians’ delivery and the technical choices made by the engineer.

But the term producer has come to mean a wider range of duties in other genres.

In R&B and hip-hop, the term producer most often refers to the person who created the beat the artists are singing or rapping over.

In EDM the words producer and artist are often used interchangeably, with most artists producing their own material.

Today more and more artists are opting to self-produce, even within traditional genres like rock, indie or singer-songwriter.

No matter which combination of these roles describes you best, if you’re using a DAW to create or record—you’re a music producer.

With the basics out of the way, let’s get into the pillars of music production you need to know to get started.

The 11 Best Music Production Books You Need to Read in 2020

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1. Music production software and equipment 

To produce music you’ll need a few main pieces of equipment.

Don’t worry—music production setups can vary a lot. You don’t need tons of expensive gear to get started as a producer.

But you will need a handful of key pieces. I’m talking about equipment like a computer, DAW and something to listen to your sounds.

I could list everything individually, but if you want the best advice for building a music production setup with any budget, go check out our Home Studio Guide.

Once you’ve got the basics of home studio, there’s some other production tools you can add, depending on what suits your workflow.

Many producers create entire tracks using only their DAW—but just as many others prefer the tactile experience and hands-on control of hardware.

Synths, drum machines, grooveboxes and effects pedals are fun and inspiring equipment to add to your setup.

Home Studio Guide: How to Build a Home Recording Studio

The 10 Best Grooveboxes for Hands-on Music Production

The 10 Best Drum Machines on the Market Today

The 10 Best Ableton Controllers Available Today

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2. Producing music in a DAW

Your DAW is the digital home for your music production.

In a traditional recording studio, the DAW would be the tape machine—but it’s so much more that.

Your DAW is the perfect environment for every step of your music production workflow.

Many producers prefer to write in their DAW by creating loops and clips of their ideas on the fly.

Structuring isolated fragments into full arrangements is one of the biggest strengths of a DAW-based songwriting workflow.

And mixing has never been easier than with a DAW and plugins. 

However you use it, the DAW is where your inspiration and workflow collide, and the production process takes place.

Beat Making Tips: How to Make a Beat In Your DAW

Remixing Guide: How to Remix a Song in 7 Steps

What is DAW Swing? Finding a Better Groove

Mix Automation: How to Automate Your Sound for a Better Mix

Are You Getting the Most Out of Your DAW?

Bouncing Audio: How to Export Tracks From Your DAW

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4. Songwriting and composition: create a song

Some songwriters produce. Some producers write songs. The boundary between artist and producer isn’t always a bright line.

That means knowing the basics of songwriting and composition is important for modern producers.

The producer often has to make tough decisions when something isn’t working. Is it the mix? Or the arrangement?

Is it the parts, or the tones? Or the effects? Is this song boring, or does it just have the wrong song structure?

These are the types of questions an experienced producer should be able to answer.

To help you develop these skills, we put together an exhaustive list of resources for producers looking to learn songwriting, arrangement and music theory in general.

How to Write A Song in 6 Simple Steps

How to Start a Song: 7 Ways to Set Your Songwriting In Motion

Hard Truths: Your Arrangement is More Important Than Your Mix

7 Essential Arrangement Tips for Working With Samples

10 Emotional and Sad Chord Progressions Every Producers Should Know

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5. Sound design: Build the sound you hear in your head

Headphones are important for any home studio, but mixing on them exclusively can be fatiguing during long sessions.

Most engineers do the majority of their work using near-field monitors.

Studio monitors are specially engineered speakers designed to sound clean, clear, flat and neutral.

Unlike consumer audio speakers, these listening tools are not designed to flatter the music or make it sound more pleasant.

In fact it’s almost the opposite.

Studio monitors reveal every flaw in a sound so you can address it in the mix. That extra detail is the insight you need to make your tracks sound great

Still, all studio monitors sound different and choosing the right ones is a highly personal decision.

Check out our guide to the best studio monitors to find your perfect pair.

Audio Effects: The Beginner’s Guide to Shaping Your Sound

What is Looping and How to Use it In Your Music Production

The Ultimate Synth Glossary: 60 Essential Synthesizer Terms

Types of Synthesis: Wavetable, FM Synthesis and Others Explained

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6. Samples, plugins and MIDI: Your digital sound tools

Your DAW is your studio centerpiece. But the digital tools you use inside it are just as important in your music production workflow.

MIDI is the language that lets you communicate music in the digital world. It’s the information you enter in the piano to control your synths, samplers and drum machines.

It’s the data your MIDI controller sends when you hit a key, strike a pad, turn an encoder or press down your sustain pedal.

Plugins are the virtual instruments and effects that create tones and textures in your mix.

Your DAW comes with a completely functional set of built-in plugins, but there’s a whole world of exciting plugins out there. Some are even available completely free.

Building your own unique set of inspiring plugins is part of developing your palette as a producer.

Last but not least, samples are snippets of audio you can use in your productions in any way you see fit.

These audio puzzle pieces can be anything from individual drum hits or short instrumental melodies to entire tracks or rhythmic loops.

Samples are used in almost every genre of music you can think of—they’re one of the most inspiring parts of being a producer.

Sampling Music: The Complete Guide

The 200 Best Free VST Plugins Ever

What is MIDI? How to Use The Most Powerful Tool in Music

MIDI Editing: 6 Essential Tops for Better MIDI Tracks

How to Add Texture to Your Tracks With SFX Samples

26 to Add Texture to Your Tracks With SFX Samples

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7. Sound recording: Capture the world around you

Plugins are the software sound tools you use in your DAW for, mixing, synthesis, effects, sampling and more.

Most DAWs come with a capable set of built-in plugins that are more than enough to create a professional sounding track.

But third-party plugins are how you expand your sonic palette and make your sound your own.

Maybe you want to assemble the perfect virtual instrument rig with your synth plugins.

Or maybe you’re an effects junkie always on the hunt for a new reverb plugin.

Whatever your niche, plugins can be incredibly inspiring.

They’re a huge part of what makes producing music so exciting.

Recording Vocals at Home: 9 Big Mistakes and How to Avoid Them

Gain Staging: How to Get Healthy Levels for a Better Mix

Microphone Polar Patterns: How to Use Your Mics Better

Field Recording: 10 Ways to Use Found Sound in Your Production

How to Build a DIY Vocal Booth for Studio Quality Vocals

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8. Mixing music: Blend your sounds together

Unless you’re making music exclusively with VSTs or samples, you’ll need to capture your sounds with a microphone to bring them into your DAW.

There’s an enormous number of microphones out there—and not all of them are well-suited to every task.

We put together a special guide for choosing a microphone based on which source you’ll be recording.

But if you just want to get an idea of what’s out there, check out our list of the 30 best microphones.

When it comes to microphones, we know there’s one source that’s on everyone’s mind: vocals.

There’s no easy to way to recommend the perfect mic for every singer, but matching your mic to your singing style is a good way to start.

How to Mix Music: The Simple Guide to Mixing

Audio Compression 101: How to Use a Compressor for a Better Mix

7 Weird Mixing Terms: What They Mean and How to Use Them

Equalization 101: Everything Musicians Need to Know About EQ

15 Dave Pensado Mix Tips Every Producer Should Know

Here’s Every #AskAnEnigneer Video To Date

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9. Music mastering: the definitive version of your song

Mastering is the final step in your music production process.

It’s the phase where your mix gets the final polish and presentation for how your listeners will actually experience it.

The purpose of mastering is to balance the sonic elements in a stereo mix and optimize playback across all systems and media formats.

Music has never been available in more formats and devices than today.

It doesn’t matter if you’re mixing in a million dollar studio or tracking in less than ideal conditions, you still need the final quality check of mastering.

This step ensures that your sound will be heard the way you intended it to be.

It also provides the glue that gives an album consistent sound across all tracks. Without mastering, individual songs can sound disjointed in relation to each other.

Mastering is a crucial part of the music production process, but it doesn’t have to be scary.

Check out our suite of resources to learn everything you need to know about mastering.

What is Mastering? The Musician’s Guide

How to Prepare Your Music  for LANDR Mastering

How to Choose The Right Mastering Style For Your Mix

Loudness 101: How Mastering Levels Affect Your Sound

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Production environment

Music production is more accessible than it’s ever been.

That means that there’s never been a better time to dive in and start learning how to produce music.

Use the resources in this guide to start your journey with music production.

The post Music Production: Everything You Need to Get Started appeared first on LANDR Blog.

from LANDR Blog https://blog.landr.com/music-production/ via https://www.youtube.com/user/corporatethief/playlists from Steve Hart https://stevehartcom.tumblr.com/post/190703856709

National Enquirer, November 2

You can buy a copy of this issue for your very own at my eBay store: https://www.ebay.com/str/bradentonbooks

Cover: Jealous O.J. Simpson killed Nicole Brown over sizzling photos 

Page 2: Melanie Griffith was caught in lockdown meltdown mode outside her Los Angeles home yelling at an unsuspecting laborer and giving him a good working over after he somehow crossed her bath and pushed her buttons but it doesn’t take much to get Mel to blow these days because she’s upset about two things which are getting old and not having a man in her life 

Page 3: Lisa Marie Presley’s son Ben Keough’s tragic last moments were caught on tape as he argued with his girlfriend according to the coroner’s report on his suicide and security camera footage also captured the eerie sound of an apparent gunshot said the officer who viewed the tape -- Ben had hosted a party for his girlfriend Diana Pinto then about 4 a.m. the 27-year-old musician went to his bedroom; two hours later Diana went to check on him and had to jimmy the bedroom door lock with a bobby pin and she discovered his body and called 911 but Ben was pronounced dead at the scene -- since his death a devastated Lisa Marie has blamed herself for not intervening sooner; Ben had been to rehab several months before and Lisa Marie could see he was struggling with drugs and depression and she has kept a close eye on Ben’s gravesite with Graceland’s surveillance system 

Page 4: Anne Heche’s shocking public pronouncement that she wants to reunite with former galpal Ellen DeGeneres was met with fury from Ellen wife Portia de Rossi -- Ellen and Anne were Hollywood’s highest-profile lesbian couple when they dated for three years before their bitter split in 2000 and they haven’t spoken since but Anne announced after her elimination on Dancing with the Stars that she would love to appear on The Ellen DeGeneres Show but Portia has made it clear she wants Anne nowhere near her wife and she believes Anne is using Ellen to drum up publicity for herself, lonely Ryan Seacrest is longing for a reunion with former flame Shayna Taylor but she wants no part of him -- workaholic Ryan announced the combustible couple’s third split in June after eight on-and-off years together -- Ryan’s obsession with being the next Dick Clark tests the patience of everybody around him and it’s made him a nightmare to be in a relationship with as Shayna found out firsthand -- Ryan seemed so cocky and sure that breaking up was the right thing to do but not having Shayna there to lean on has really gotten to him however Shayna is refusing to be played for a fool 

Page 5: Kelly Clarkson made a massive mistake dumping husband Brandon Blackstock according to famed numerologist Glynis McCants 

Page 6: Doting dad Kanye West is spoiling oldest daughter North rotten and it’s causing even more problems between him and wife Kim Kardashian because Kim feels North is getting too spoiled but Kanye won’t hear any of it because North is his firstborn and his princess and he treats her like it -- North is regularly served breakfast in bed on a silver tray and gets whatever she wants even if it’s waffles with strawberries and ice cream and she also has a team of beauticians and a stylist to cater to her every need as though she was a full-grown woman and her wardrobe is extensive and expensive and she never wears the same designer outfit twice plus North also loves to shop online for jewelry and Kanye gives her his credit card and she can spend $100,000 in a single sitting and Kanye just thinks it’s cute 

Page 7: Daring Jill Duggar and husband Derick Dillard are rebelling against her conservative parents and causing a full-scale family war as the couple has publicly defied Baptist patriarch Jim Bob Duggar several times since their 2014 marriage and now they’ve been banned from the 19 Kids and Counting reality clan; Jim Bob’s even demanded that their neighbors have nothing to do with them -- Jill and Derick drew Jim Bob’s fury after criticizing her parents’ conservative views and shutting down their own family factory after having two sons and said they’re stopping there for now unlike Jill’s folks who had 19 kids, dog lover Jennifer Aniston adores her new rescue puppy but potty-training the pooch has been the pits so desperate Jen had to sign up her new pup Lord Chesterfield for private lessons with a dog trainer -- she has two other dogs Clyde and Sophie but they’re well-behaved and know to do their business outdoors and Jen loves them all but she forgot how much work it is to train a puppy 

Page 8: Prince Harry’s wife Meghan Markle revealed her private battle with depression as her struggles with first-time motherhood and fitting in with the rigid royal family pushed her over the edge but Queen Elizabeth thinks her conniving confession is simply a ploy to sully the monarchy -- Meghan described the emotional pain caused by criticism as a death by a thousand cuts and said if people are saying things about you that aren’t true what that does to your mental and emotional health is so damaging -- Queen Elizabeth believes Meghan’s confession is a calculated attack on the monarchy and Meghan is acting like the royals waged a war against her but Meghan and Harry’s actions since they quit have infuriated Her Majesty because Meghan keeps orchestrating situations where she takes center stage appearing to support and put the spotlight on those in need but she turns them all into opportunities to talk about herself and how hard her struggle is

Page 9: Rattled Tyra Banks’ rocky start on Dancing with the Stars has her looking for a way to waltz off the show and she is already trying to back out of hosting because she hates the criticism she’s been getting from virtually everyone plus she’s unpopular with the contestants and is bickering behind the scenes with producers who now regret replacing longtime hosts Tom Bergeron and Erin Andrews -- ratings have also plummeted since Tyra took the helm with the show losing more than a million viewers in early October from the same week in 2019

Page 10: Hot Shots -- Gwen Stefani during a photo session in Calabasas, Tiffany Haddish used a leaf blower during a skit on The Ellen DeGeneres Show, Justin Bieber on a scooter in Beverly Hills, Zosia Mamet donned a unicorn horn as she wrapped the final scenes of The Flight Attendant, Robert Pattinson and Colin Farrell on the Liverpool set of The Batman 

Page 11: John Oliver’s jokey jabs have earned him a crappy honor from the town of Danbury in Connecticut -- after he ragged on tony Danbury on his show Mayor Mark Boughton vowed to rename its sewage plant after him and now it’s official that the Danbury Sewage Plant is now the John Oliver Memorial Sewage Plant and as promised John is donating $55,000 to local charities which has spurred fundraising efforts for local food banks and Boughton is offering tours of the plant for $500 donations to local food pantries, ailing Phil Collins was rocked by ex-wife Orianne’s betrayal and pals fear he won’t make it to Christmas -- the singer was shocked when it emerged that Orianne who he’d divorced in 2006 and reunited with a decade later married another man in Las Vegas and the stunning news prompted him to serve an eviction notice to get her out of his Miami home and his life for good but Orianne refused to leave

Page 12: Straight Shuter -- Nev Schulman on roller blades in an L.A. parking lot (picture), Eboni K. Williams only landed the gig on The Real Housewives of New York City because she co-hosts State of the Culture on Sean Diddy Combs’ Revolt TV cable network and Bravo is desperate to get famous New Yorkers on the show so cameras will be following Eboni around at work hoping to catch Diddy, with Keeping Up with the Kardashians ending E! is looking for the next big reality family and it may be Sylvester Stallone’s daughters Sophia and Sistine and Scarlet Stallone who are all models and not one has a sex tape, with Bravo boss Andy Cohen and axed Housewife NeNe Leakes at war their mutual friends are being forced to pick sides -- Andy gave NeNe access to his famous non-reality show friends and now he’s regretting it -- Kelly Ripa and Anderson Cooper are all Team Andy

Page 13: Kris Kristofferson is battling Alzheimer’s disease and has been forced to retire from singing and acting but the songwriter is in the best place he can be at his home in Maui with family and friends who are surrounding him with love and support, frantic Kate Gosselin is feeling a financial pinch and ready to take a bath on her house by putting her $1.2 million mansion on the market for a measly $815,000 because she’s been struggling with money because she hasn’t worked in a while and living off the money she made in past 

Page 14: Crime 

Page 15: Marie Osmond was blue over being booted from The Talk but husband Steve Craig gave her something to get over it which was a stunning pair of opal and tanzanite earrings worth nearly $3000, Megan Thee Stallion cheated death when she was shot twice in July and is now using the terrifying incident as a platform to empower Black women and she wrote an op-ed saying the attack proved she and other Black women are not protected as human beings -- fellow rapper Tory Lanez was charged with the shooting that left two flesh-shredding wounds in Megan’s feet and allegedly took place after they argued in an SUV in Hollywood Hills 

Page 16: Cover Story -- Rampaging O.J. Simpson was driven into a kill-crazy rage after seeing photos of his ex-wife Nicole Brown Simpson dating hunky young boytoys and flaunting her body in modeling shots -- 25 years after the disgraced football star’s 1995 acquittal intimate images from Nicole’s secret photo album including a picture of the blond beauty posing topless with lover Brett Shaves is believed to have given the jealous ex-jock a motive for murder 

Page 18: American Life -- I found a $1M diamond in the rough 

Page 19: John Travolta paid tribute to wife Kelly Preston on what would have been her 58th birthday three months after tragic death following a secret two-year battle with breast cancer -- John addressed his late love in a touching Instagram post featuring an image from their 1991 wedding day alongside a picture of his own parents as newlyweds, sci-fi legend George Takei has fired yet another shot at former Star Trek castmate William Shatner as the aging actors’ war of words continues to rage on well into their 80s -- George who played Sulu claimed Shatner was jealous of the amount of fan mail received by their late co-star Leonard Nimoy who played Spock but Captain Kirk shot off a testy response and claimed George was making things up and the only person with jealousy is George -- when told Shatner’s comments George calmly remarked that you can tell by those words that he is upset to put it mildly 

Page 20: In a rerun of their long-running rivalry Madonna and Mariah Carey are prepping dueling biopics -- their cold war dates back to the ‘90s but Mariah ramped up their feud when she revealed the very exciting prospect of her biopic but that followed Madonna’s announcement that she was collaborating on her own script -- they’re each obsessed with getting their film out first and getting the right It Girl to play her so the other one doesn’t grab her first

Page 21: Elton John and ex-wife Renate Blauel agreed to zip their lips about their four-year marriage and privately settled her $3.8 million lawsuit over claims he blabbed about their relationship in his memoir Me and the movie Rocketman, Stevie Nicks admitted her insomnia has gotten so bad that she needs therapy or needs someone to hit her on the head with a hammer -- she’s long been nocturnal and it used to be she could sleep from 5 a.m. to 1 p.m. but now says she doesn’t nod off until 8 a.m., singer Amy Winehouse died in 2011 but her dad claimed he still can’t get her out of his house -- former taxi driver Mitch Winehouse who is working on a movie and stage show about the late singer insisted he’s regularly visited by his daughter’s ghost who comes and sits at the end of his bed -- Mitch also said Amy helps around the house in his dreams 

Page 26: Niecy Nash’s new bride Jessica Betts has a nightmarish criminal past according to police reports -- Jessica was arrested twice in Chicago once for domestic battery and then for selling a gun to a minor

Page 28: Stars Who Refuse to Zip It -- cringeworthy confessions and nasty habits and more -- Jennifer Love Hewitt, Megan Fox, Al Roker, Olivia Wilde 

Page 29: Kristen Stewart on Robert Pattinson, John Mayer, Lady Gaga, Suzanne Somers 

Page 32: Demi Lovato’s relentless ex Max Ehrich refuses to let her go and her friends are worried he’s turning into a stalker -- since their breakup he’s been particularly creepy, Tatum O’Neal’s confession that she was ready to jump off the balcony of a Los Angeles home was actually a desperate cry for help -- Tatum was reportedly put on a psychiatric hold at a local hospital after the alleged incident and the event signaled she was in unbearable emotional and physical pain and she feels lost and rejected because she was the youngest Oscar winner ever and now she has trouble finding a job and lost all confidence in herself 

Page 34: India Oxenberg has confessed she was afraid of former NXIVM cult master Allison Mack of TV’s Smallville -- India found herself Allison’s slave and realized she was being groomed as a sexual partner for NXIVM leader Keith Raniere and she was branded with Raniere’s initials in her pelvic regions, a disturbing TV interview in England has sparked new fears for the well-being on boxer Mike Tyson -- Mike looked like the train wreck he was when he was plowing through drugs and was sent to prison in the early ‘90s; he looked barely conscious as he slurred his speech and offered incoherent responses -- Tyson blamed his interview on lack of sleep and insisted his contact with drugs is now limited to growing and smoking pot on his California ranch 

Page 36: Health Watch

Page 42: Red Carpet -- Zendaya 

Page 45: Spot the Differences -- Debbie Matenopoulos on Home and Family 

The Toxic Vice Doctrine – Affinity Magazine

In a world so PC, so misbehaved and so unpredictable, a world where comedians and reality TV stars turn out to be world chief and moms don’t consider in vaccinating their youngsters, I find that we’ve arrived at the entrance door of the beloved quirky Vice media and have had the welcome rug pulled from underneath our ft.

Vice media, at first, was unique, bold and a refreshing concept. It had a chew and it was provocative. It narrated the actions of our on-line world towards the establishment and for the individuals and it narrated it nicely. It was the zeitgeist of all things anti-fashion, anti-media and anti-society. Vice media shortly turned a channel for the millennium, for you might read about consuming and drugging while reading about George Bush and it was a protected place. For it was the brand new approach of media criticism. It was about culture and it was cool. It was founded in 1994 by Suroosh Alvi, Shane Smith, and Gavin McInnes. Now it’s’ made from a variety of buyers from The Walt Disney Firm, A&E Networks, and Twentieth Century Fox.

I asked others what they considered Vice. I felt like my emotions in the direction of Vice made me appear to be an indignant baby. My first indication that Vice Media was dropping its Messiah impression was once I interviewed Nimrod Kramer, former Vice author and Gonzo journalist. “Vice is like ISIS,” Kramer stated. “Vice is going down! Rupert Murdoch owns 5%, and they will send more to him. His son is on the board. People don’t like that they portray themselves as this millennial thing then take money from Murdoch. I prefer the Onion. Vice will never challenge say Adidas, it is not real journalism.”

“Vice Media is a riddle, wrapped in a mystery, inside an enigma to paraphrase Winston Churchill commenting on Russia in 1939. From hipster to part of the largest most effective disinformation organization [Murdoch] in the world,” Steve Oklyn of NOT VOGUE, the mysterious style and media critic who research plenty of cultural principle and artwork, stated.

Picture from: iTV.com

In 2013, Vice Media bought elements of itself to Rupert Murdoch’s 21st Century Fox Media Corp. for $70 million. As far as its’ independence goes, and being that ‘for the people’ outlet, Vice’s independence died that day. It’s exhausting not to object or perceive such happenings for I might promote each challenge I have ever accomplished for a quarter of what Vice obtained, however my disappointment stems from what Vice turned when it acquired its corporate crown and the taste that it has left in my mouth.

The Murdochs of the world saw potential in this rise in ‘ANTI’ the whole lot treated it like a development to be cashed in on. Similarly to the article within the Economist about pop singer Billie Eilish being ‘a focus-grouped, committee-driven idea of today’s pop’ (fashionable tradition particularly) and how the ‘being depressed’ turned capitalized within the pop business after researching what millennials have been discussing on social media.

This was the first time that counterculture and capital criticism turned a selling level to the mainstream media and its third get together, along with different industries who saw this as a development to be marketed, the group invested major cash into this media mogul referred to as Vice, and this was the beginning of the Vice Shock Doctrine. A motion you, like me, assume you’ll stand behind till you’ve realized that you simply’ve fallen right into a lure. Even after studying Marshall McLuhan’s media principle, I still fell for Vice. I still thought that it’s evaluation was unbiased (properly as unbiased as things can actually get today & age) and for my era. But with these most up-to-date headlines and happenings, I feel like Vice doesn’t cater nor symbolize us millennials, but exploits us. It does the complete opposite of what it preaches.

My first finding is the best way during which Vice treats ladies. “Vice has always displayed a disregard for women,” Oklyn stated. There’s the explosive sexual harassment scandal inside the firm itself that led to the company suspending two prime executives in an try and brush the scandal underneath the rug. Extra lately there are many accusations that Vice does not pay feminine employees merely as much as they do their male employees.

Image from: NYmag

“Vice Media might be a rapidly sinking ship,” writes Julie Zerbo of the Style Regulation [if you are going to cite a quote from an article, please include the title of the article] in February 2018. A narrative that came from the New York Occasions revealed in December 2017 that Vice, i-D, Noisey and other retailers have been patrons of ‘ugly corporate culture.’ The Occasions revealed 4 particular settlements involving sexual harassment allegations and defamation towards Vice staff, shortly after the corporate announced that chief digital officer, Mike Germano would not be returning to the company.

Two months after that NYT story, a Wall Road Journal story reported that Vice missed its income target in 2017 by more than $100 million. Then got here a new lawsuit about equal pay. Elizabeth Rose labored at Vice in management from 2014-2016 and filed a lawsuit towards the media mogul alleging that it engages in pay discrimination towards feminine staffers. In line with Zerbo, a lawyer in New York who particularly appeared at the Elizabeth Rose v., Vice Media Inc., et al, BC693688, Superior Courtroom of California (Los Angeles) case, Rose accused Vice of violating the Federal Equal Pay Act. The grievance details that male subordinates she hired made about $25,000 more per yr then she did. After reviewing inner memos, Rose found that lots of female staff at Vice have been being paid lower than their male counterparts and that they have been aware. This lawsuit will give other Vice staff the opportunity to share the monetary damages. Zerbo writes that Rose described, “That class of ‘similarly situated’ individuals include ‘hundreds of employees’ subjected to Vice Media’s “systematic, company-wide, unlawful treatment.”

Vice discretely ended the ugly lawsuit with Rose this yr and paid $2 million to settle towards the systematic pay discrimination accusations. Virtually 700 feminine present and former staff from Vice are eligible to share the settlement sum. That is considerably lower than $7,000,000-9,740,000 which is a figure an professional from the courtroom of regulation decided to be the complete quantity of underpaid wages to the feminine employees of Vice. Zerbo writes, “Of the near $2 million sum, $650,000 is earmarked for lawyers, $15,000 is going to service fees. The average payout that each woman will actually recover is expected to be about $1,600 (minus taxes).”

My second drawback is about vaping. Vice Media entered into a $6.5 million cope with Philip Morris Worldwide, to ‘promote e-cigarettes’ to their 18+ audience based on the Financial Occasions in March. The report detailed how Vice has agreed to supply sponsored content endorsing e-cigarettes – amid international concern, an try and clamp down on cigarette advertising of any variety. Despite Vice reporting on the uncanny concept of vaping amongst teenagers, calling it ‘embarrassing’, Vice is all of the sudden endorsing vaping. The worst a part of this endorsement and report is that a spokesperson for Vice said to the FT that the mission behind this deal is to ‘quit cigarettes.’

It is a recognized incontrovertible fact that cigarette endorsing is totally illegal. So, these Vice vaping adds quintessentially usually are not competing or changing any kind of ‘unhealthier’ or ‘deadlier’ choice. There have been no cigarette advertisements in publications targeted to teens, to begin with. When cigarettes themselves first came available on the market, it was the capital and the shortage of morals that snowballed smoking into a public well being concern. Docs, athletes, movie starts – no one knew the truth of smoking till it was too late. I’d wish to assume on this era nevertheless it isn’t too late. I want to assume that Vice Media isn’t making an attempt to kill me and my associates. I attempted to succeed in out to Vice, but I didn’t get a lot response. I made a decision that I needed to talk to Philip Morris about this hypocritical dangerous mess as an alternative. My query was easy really, is this really occurring?

Philip Morris wrote to me:

“We do have applications pending before the FDA seeking authorization to commercialize our heated tobacco product, IQOS, in the U.S. With respect to Vice, which has only been launched in the UK, the Quit Cigarettes” mission by Vice’s “Change Incorporated” matches squarely within PMI’s commitment to creating a smoke-free future. PMI’s goal is to modify our enterprise utterly out of flamable cigarettes to products that do not burn or don’t include tobacco. We first announced our smoke-free future in January 2017. Vice’s “Change Incorporated” will deliver editorially-independent content material, which we consider is uniquely positioned to encourage adult people who smoke to give up and make the absolute best decisions for their lives.”

“To be clear, No PMI (or competitive) products or brands will be advertised or promoted within the content. This project is about helping people quit cigarettes. That is the only measure of success. VICE/Change Incorporated will retain full creative and editorial control over the content they produce as part of this initiative. All Quit Cigarettes content will acknowledge funding from PMI.”

‘Success’ and ‘Change Incorporated’ sounded a bit off-putting and questionable. Nevertheless, I didn’t really feel like being sued by Philip Morris or challenging them in any respect actually given their energy over mine so I retreated. I knew the details. I knew that smoking rates have hit an all-time low (even in the UK), nevertheless, I knew that it was the youthful crowds who vaped without any information to its’ results on your health. I knew that the majority youngsters who vaped weren’t people who have smoked for years who have been making an attempt to give up, however youngsters who picked up a brand new normalised behavior. I knew that vaping increases the probability of smoking cigarettes. All a behavior through which Vice will now allow, or promote as wholesome.

“Just research Shane Smith’s personal real estate portfolio and my answer to this question becomes evident. Shane also seems to have a gambling addiction. Gavin McInnes is an alt-right propagandist,” Oklyn stated relating to the matter.

Frustration with political correctness and making an attempt to make everybody equal has grow to be pessimistic. The capitalist system has grow to be such a normalized idea that we can’t even recognize it and we use it to switch our morals with our needs. In design, creation and criticism we are so engulfed by it. The fascinating nature of Vice and its uncanny means to cater to younger individuals and dominate at doing so is the query of whether or not this can be a reflection of the Occasions through which we find ourselves. How is Vice capable of pull this off?

The answer may be so simple as provide and demand. We demand PC friendly, edgy, anti-everything quick fixes in all features of our lives. We are millennials, we love Smartphones, MacBook’s, Nike, sushi takeout and $10 greenback drinks at mediocre nightclubs. Our era isn’t placing away their cash for issues like mortgages anymore– this can be a recognized reality. The challenge lies inside, as our current tradition has such quick access and entitlement to be marketed to, mainly because there’s a luge lack of schooling and understanding why we see what we see, why we learn what we read and the place all of it comes from.

Featured Picture from: Bustle.com

The post The Toxic Vice Doctrine – Affinity Magazine appeared first on Techno Crats Blog.

The Toxic Vice Doctrine – Affinity Magazine

In a world so PC, so misbehaved and so unpredictable, a world where comedians and reality TV stars turn out to be world chief and moms don’t consider in vaccinating their youngsters, I find that we’ve arrived at the entrance door of the beloved quirky Vice media and have had the welcome rug pulled from underneath our ft.

Vice media, at first, was unique, bold and a refreshing concept. It had a chew and it was provocative. It narrated the actions of our on-line world towards the establishment and for the individuals and it narrated it nicely. It was the zeitgeist of all things anti-fashion, anti-media and anti-society. Vice media shortly turned a channel for the millennium, for you might read about consuming and drugging while reading about George Bush and it was a protected place. For it was the brand new approach of media criticism. It was about culture and it was cool. It was founded in 1994 by Suroosh Alvi, Shane Smith, and Gavin McInnes. Now it’s’ made from a variety of buyers from The Walt Disney Firm, A&E Networks, and Twentieth Century Fox.

I asked others what they considered Vice. I felt like my emotions in the direction of Vice made me appear to be an indignant baby. My first indication that Vice Media was dropping its Messiah impression was once I interviewed Nimrod Kramer, former Vice author and Gonzo journalist. “Vice is like ISIS,” Kramer stated. “Vice is going down! Rupert Murdoch owns 5%, and they will send more to him. His son is on the board. People don’t like that they portray themselves as this millennial thing then take money from Murdoch. I prefer the Onion. Vice will never challenge say Adidas, it is not real journalism.”

“Vice Media is a riddle, wrapped in a mystery, inside an enigma to paraphrase Winston Churchill commenting on Russia in 1939. From hipster to part of the largest most effective disinformation organization [Murdoch] in the world,” Steve Oklyn of NOT VOGUE, the mysterious style and media critic who research plenty of cultural principle and artwork, stated.

Picture from: iTV.com

In 2013, Vice Media bought elements of itself to Rupert Murdoch’s 21st Century Fox Media Corp. for $70 million. As far as its’ independence goes, and being that ‘for the people’ outlet, Vice’s independence died that day. It’s exhausting not to object or perceive such happenings for I might promote each challenge I have ever accomplished for a quarter of what Vice obtained, however my disappointment stems from what Vice turned when it acquired its corporate crown and the taste that it has left in my mouth.

The Murdochs of the world saw potential in this rise in ‘ANTI’ the whole lot treated it like a development to be cashed in on. Similarly to the article within the Economist about pop singer Billie Eilish being ‘a focus-grouped, committee-driven idea of today’s pop’ (fashionable tradition particularly) and how the ‘being depressed’ turned capitalized within the pop business after researching what millennials have been discussing on social media.

This was the first time that counterculture and capital criticism turned a selling level to the mainstream media and its third get together, along with different industries who saw this as a development to be marketed, the group invested major cash into this media mogul referred to as Vice, and this was the beginning of the Vice Shock Doctrine. A motion you, like me, assume you’ll stand behind till you’ve realized that you simply’ve fallen right into a lure. Even after studying Marshall McLuhan’s media principle, I still fell for Vice. I still thought that it’s evaluation was unbiased (properly as unbiased as things can actually get today & age) and for my era. But with these most up-to-date headlines and happenings, I feel like Vice doesn’t cater nor symbolize us millennials, but exploits us. It does the complete opposite of what it preaches.

My first finding is the best way during which Vice treats ladies. “Vice has always displayed a disregard for women,” Oklyn stated. There’s the explosive sexual harassment scandal inside the firm itself that led to the company suspending two prime executives in an try and brush the scandal underneath the rug. Extra lately there are many accusations that Vice does not pay feminine employees merely as much as they do their male employees.

Image from: NYmag

“Vice Media might be a rapidly sinking ship,” writes Julie Zerbo of the Style Regulation [if you are going to cite a quote from an article, please include the title of the article] in February 2018. A narrative that came from the New York Occasions revealed in December 2017 that Vice, i-D, Noisey and other retailers have been patrons of ‘ugly corporate culture.’ The Occasions revealed 4 particular settlements involving sexual harassment allegations and defamation towards Vice staff, shortly after the corporate announced that chief digital officer, Mike Germano would not be returning to the company.

Two months after that NYT story, a Wall Road Journal story reported that Vice missed its income target in 2017 by more than $100 million. Then got here a new lawsuit about equal pay. Elizabeth Rose labored at Vice in management from 2014-2016 and filed a lawsuit towards the media mogul alleging that it engages in pay discrimination towards feminine staffers. In line with Zerbo, a lawyer in New York who particularly appeared at the Elizabeth Rose v., Vice Media Inc., et al, BC693688, Superior Courtroom of California (Los Angeles) case, Rose accused Vice of violating the Federal Equal Pay Act. The grievance details that male subordinates she hired made about $25,000 more per yr then she did. After reviewing inner memos, Rose found that lots of female staff at Vice have been being paid lower than their male counterparts and that they have been aware. This lawsuit will give other Vice staff the opportunity to share the monetary damages. Zerbo writes that Rose described, “That class of ‘similarly situated’ individuals include ‘hundreds of employees’ subjected to Vice Media’s “systematic, company-wide, unlawful treatment.”

Vice discretely ended the ugly lawsuit with Rose this yr and paid $2 million to settle towards the systematic pay discrimination accusations. Virtually 700 feminine present and former staff from Vice are eligible to share the settlement sum. That is considerably lower than $7,000,000-9,740,000 which is a figure an professional from the courtroom of regulation decided to be the complete quantity of underpaid wages to the feminine employees of Vice. Zerbo writes, “Of the near $2 million sum, $650,000 is earmarked for lawyers, $15,000 is going to service fees. The average payout that each woman will actually recover is expected to be about $1,600 (minus taxes).”

My second drawback is about vaping. Vice Media entered into a $6.5 million cope with Philip Morris Worldwide, to ‘promote e-cigarettes’ to their 18+ audience based on the Financial Occasions in March. The report detailed how Vice has agreed to supply sponsored content endorsing e-cigarettes – amid international concern, an try and clamp down on cigarette advertising of any variety. Despite Vice reporting on the uncanny concept of vaping amongst teenagers, calling it ‘embarrassing’, Vice is all of the sudden endorsing vaping. The worst a part of this endorsement and report is that a spokesperson for Vice said to the FT that the mission behind this deal is to ‘quit cigarettes.’

It is a recognized incontrovertible fact that cigarette endorsing is totally illegal. So, these Vice vaping adds quintessentially usually are not competing or changing any kind of ‘unhealthier’ or ‘deadlier’ choice. There have been no cigarette advertisements in publications targeted to teens, to begin with. When cigarettes themselves first came available on the market, it was the capital and the shortage of morals that snowballed smoking into a public well being concern. Docs, athletes, movie starts – no one knew the truth of smoking till it was too late. I’d wish to assume on this era nevertheless it isn’t too late. I want to assume that Vice Media isn’t making an attempt to kill me and my associates. I attempted to succeed in out to Vice, but I didn’t get a lot response. I made a decision that I needed to talk to Philip Morris about this hypocritical dangerous mess as an alternative. My query was easy really, is this really occurring?

Philip Morris wrote to me:

“We do have applications pending before the FDA seeking authorization to commercialize our heated tobacco product, IQOS, in the U.S. With respect to Vice, which has only been launched in the UK, the Quit Cigarettes” mission by Vice’s “Change Incorporated” matches squarely within PMI’s commitment to creating a smoke-free future. PMI’s goal is to modify our enterprise utterly out of flamable cigarettes to products that do not burn or don’t include tobacco. We first announced our smoke-free future in January 2017. Vice’s “Change Incorporated” will deliver editorially-independent content material, which we consider is uniquely positioned to encourage adult people who smoke to give up and make the absolute best decisions for their lives.”

“To be clear, No PMI (or competitive) products or brands will be advertised or promoted within the content. This project is about helping people quit cigarettes. That is the only measure of success. VICE/Change Incorporated will retain full creative and editorial control over the content they produce as part of this initiative. All Quit Cigarettes content will acknowledge funding from PMI.”

‘Success’ and ‘Change Incorporated’ sounded a bit off-putting and questionable. Nevertheless, I didn’t really feel like being sued by Philip Morris or challenging them in any respect actually given their energy over mine so I retreated. I knew the details. I knew that smoking rates have hit an all-time low (even in the UK), nevertheless, I knew that it was the youthful crowds who vaped without any information to its’ results on your health. I knew that the majority youngsters who vaped weren’t people who have smoked for years who have been making an attempt to give up, however youngsters who picked up a brand new normalised behavior. I knew that vaping increases the probability of smoking cigarettes. All a behavior through which Vice will now allow, or promote as wholesome.

“Just research Shane Smith’s personal real estate portfolio and my answer to this question becomes evident. Shane also seems to have a gambling addiction. Gavin McInnes is an alt-right propagandist,” Oklyn stated relating to the matter.

Frustration with political correctness and making an attempt to make everybody equal has grow to be pessimistic. The capitalist system has grow to be such a normalized idea that we can’t even recognize it and we use it to switch our morals with our needs. In design, creation and criticism we are so engulfed by it. The fascinating nature of Vice and its uncanny means to cater to younger individuals and dominate at doing so is the query of whether or not this can be a reflection of the Occasions through which we find ourselves. How is Vice capable of pull this off?

The answer may be so simple as provide and demand. We demand PC friendly, edgy, anti-everything quick fixes in all features of our lives. We are millennials, we love Smartphones, MacBook’s, Nike, sushi takeout and $10 greenback drinks at mediocre nightclubs. Our era isn’t placing away their cash for issues like mortgages anymore– this can be a recognized reality. The challenge lies inside, as our current tradition has such quick access and entitlement to be marketed to, mainly because there’s a luge lack of schooling and understanding why we see what we see, why we learn what we read and the place all of it comes from.

Featured Picture from: Bustle.com

The post The Toxic Vice Doctrine – Affinity Magazine appeared first on Techno Crats Blog.

The Toxic Vice Doctrine – Affinity Magazine

In a world so PC, so misbehaved and so unpredictable, a world where comedians and reality TV stars turn out to be world chief and moms don’t consider in vaccinating their youngsters, I find that we’ve arrived at the entrance door of the beloved quirky Vice media and have had the welcome rug pulled from underneath our ft.

Vice media, at first, was unique, bold and a refreshing concept. It had a chew and it was provocative. It narrated the actions of our on-line world towards the establishment and for the individuals and it narrated it nicely. It was the zeitgeist of all things anti-fashion, anti-media and anti-society. Vice media shortly turned a channel for the millennium, for you might read about consuming and drugging while reading about George Bush and it was a protected place. For it was the brand new approach of media criticism. It was about culture and it was cool. It was founded in 1994 by Suroosh Alvi, Shane Smith, and Gavin McInnes. Now it’s’ made from a variety of buyers from The Walt Disney Firm, A&E Networks, and Twentieth Century Fox.

I asked others what they considered Vice. I felt like my emotions in the direction of Vice made me appear to be an indignant baby. My first indication that Vice Media was dropping its Messiah impression was once I interviewed Nimrod Kramer, former Vice author and Gonzo journalist. “Vice is like ISIS,” Kramer stated. “Vice is going down! Rupert Murdoch owns 5%, and they will send more to him. His son is on the board. People don’t like that they portray themselves as this millennial thing then take money from Murdoch. I prefer the Onion. Vice will never challenge say Adidas, it is not real journalism.”

“Vice Media is a riddle, wrapped in a mystery, inside an enigma to paraphrase Winston Churchill commenting on Russia in 1939. From hipster to part of the largest most effective disinformation organization [Murdoch] in the world,” Steve Oklyn of NOT VOGUE, the mysterious style and media critic who research plenty of cultural principle and artwork, stated.

Picture from: iTV.com

In 2013, Vice Media bought elements of itself to Rupert Murdoch’s 21st Century Fox Media Corp. for $70 million. As far as its’ independence goes, and being that ‘for the people’ outlet, Vice’s independence died that day. It’s exhausting not to object or perceive such happenings for I might promote each challenge I have ever accomplished for a quarter of what Vice obtained, however my disappointment stems from what Vice turned when it acquired its corporate crown and the taste that it has left in my mouth.

The Murdochs of the world saw potential in this rise in ‘ANTI’ the whole lot treated it like a development to be cashed in on. Similarly to the article within the Economist about pop singer Billie Eilish being ‘a focus-grouped, committee-driven idea of today’s pop’ (fashionable tradition particularly) and how the ‘being depressed’ turned capitalized within the pop business after researching what millennials have been discussing on social media.

This was the first time that counterculture and capital criticism turned a selling level to the mainstream media and its third get together, along with different industries who saw this as a development to be marketed, the group invested major cash into this media mogul referred to as Vice, and this was the beginning of the Vice Shock Doctrine. A motion you, like me, assume you’ll stand behind till you’ve realized that you simply’ve fallen right into a lure. Even after studying Marshall McLuhan’s media principle, I still fell for Vice. I still thought that it’s evaluation was unbiased (properly as unbiased as things can actually get today & age) and for my era. But with these most up-to-date headlines and happenings, I feel like Vice doesn’t cater nor symbolize us millennials, but exploits us. It does the complete opposite of what it preaches.

My first finding is the best way during which Vice treats ladies. “Vice has always displayed a disregard for women,” Oklyn stated. There’s the explosive sexual harassment scandal inside the firm itself that led to the company suspending two prime executives in an try and brush the scandal underneath the rug. Extra lately there are many accusations that Vice does not pay feminine employees merely as much as they do their male employees.

Image from: NYmag

“Vice Media might be a rapidly sinking ship,” writes Julie Zerbo of the Style Regulation [if you are going to cite a quote from an article, please include the title of the article] in February 2018. A narrative that came from the New York Occasions revealed in December 2017 that Vice, i-D, Noisey and other retailers have been patrons of ‘ugly corporate culture.’ The Occasions revealed 4 particular settlements involving sexual harassment allegations and defamation towards Vice staff, shortly after the corporate announced that chief digital officer, Mike Germano would not be returning to the company.

Two months after that NYT story, a Wall Road Journal story reported that Vice missed its income target in 2017 by more than $100 million. Then got here a new lawsuit about equal pay. Elizabeth Rose labored at Vice in management from 2014-2016 and filed a lawsuit towards the media mogul alleging that it engages in pay discrimination towards feminine staffers. In line with Zerbo, a lawyer in New York who particularly appeared at the Elizabeth Rose v., Vice Media Inc., et al, BC693688, Superior Courtroom of California (Los Angeles) case, Rose accused Vice of violating the Federal Equal Pay Act. The grievance details that male subordinates she hired made about $25,000 more per yr then she did. After reviewing inner memos, Rose found that lots of female staff at Vice have been being paid lower than their male counterparts and that they have been aware. This lawsuit will give other Vice staff the opportunity to share the monetary damages. Zerbo writes that Rose described, “That class of ‘similarly situated’ individuals include ‘hundreds of employees’ subjected to Vice Media’s “systematic, company-wide, unlawful treatment.”

Vice discretely ended the ugly lawsuit with Rose this yr and paid $2 million to settle towards the systematic pay discrimination accusations. Virtually 700 feminine present and former staff from Vice are eligible to share the settlement sum. That is considerably lower than $7,000,000-9,740,000 which is a figure an professional from the courtroom of regulation decided to be the complete quantity of underpaid wages to the feminine employees of Vice. Zerbo writes, “Of the near $2 million sum, $650,000 is earmarked for lawyers, $15,000 is going to service fees. The average payout that each woman will actually recover is expected to be about $1,600 (minus taxes).”

My second drawback is about vaping. Vice Media entered into a $6.5 million cope with Philip Morris Worldwide, to ‘promote e-cigarettes’ to their 18+ audience based on the Financial Occasions in March. The report detailed how Vice has agreed to supply sponsored content endorsing e-cigarettes – amid international concern, an try and clamp down on cigarette advertising of any variety. Despite Vice reporting on the uncanny concept of vaping amongst teenagers, calling it ‘embarrassing’, Vice is all of the sudden endorsing vaping. The worst a part of this endorsement and report is that a spokesperson for Vice said to the FT that the mission behind this deal is to ‘quit cigarettes.’

It is a recognized incontrovertible fact that cigarette endorsing is totally illegal. So, these Vice vaping adds quintessentially usually are not competing or changing any kind of ‘unhealthier’ or ‘deadlier’ choice. There have been no cigarette advertisements in publications targeted to teens, to begin with. When cigarettes themselves first came available on the market, it was the capital and the shortage of morals that snowballed smoking into a public well being concern. Docs, athletes, movie starts – no one knew the truth of smoking till it was too late. I’d wish to assume on this era nevertheless it isn’t too late. I want to assume that Vice Media isn’t making an attempt to kill me and my associates. I attempted to succeed in out to Vice, but I didn’t get a lot response. I made a decision that I needed to talk to Philip Morris about this hypocritical dangerous mess as an alternative. My query was easy really, is this really occurring?

Philip Morris wrote to me:

“We do have applications pending before the FDA seeking authorization to commercialize our heated tobacco product, IQOS, in the U.S. With respect to Vice, which has only been launched in the UK, the Quit Cigarettes” mission by Vice’s “Change Incorporated” matches squarely within PMI’s commitment to creating a smoke-free future. PMI’s goal is to modify our enterprise utterly out of flamable cigarettes to products that do not burn or don’t include tobacco. We first announced our smoke-free future in January 2017. Vice’s “Change Incorporated” will deliver editorially-independent content material, which we consider is uniquely positioned to encourage adult people who smoke to give up and make the absolute best decisions for their lives.”

“To be clear, No PMI (or competitive) products or brands will be advertised or promoted within the content. This project is about helping people quit cigarettes. That is the only measure of success. VICE/Change Incorporated will retain full creative and editorial control over the content they produce as part of this initiative. All Quit Cigarettes content will acknowledge funding from PMI.”

‘Success’ and ‘Change Incorporated’ sounded a bit off-putting and questionable. Nevertheless, I didn’t really feel like being sued by Philip Morris or challenging them in any respect actually given their energy over mine so I retreated. I knew the details. I knew that smoking rates have hit an all-time low (even in the UK), nevertheless, I knew that it was the youthful crowds who vaped without any information to its’ results on your health. I knew that the majority youngsters who vaped weren’t people who have smoked for years who have been making an attempt to give up, however youngsters who picked up a brand new normalised behavior. I knew that vaping increases the probability of smoking cigarettes. All a behavior through which Vice will now allow, or promote as wholesome.

“Just research Shane Smith’s personal real estate portfolio and my answer to this question becomes evident. Shane also seems to have a gambling addiction. Gavin McInnes is an alt-right propagandist,” Oklyn stated relating to the matter.

Frustration with political correctness and making an attempt to make everybody equal has grow to be pessimistic. The capitalist system has grow to be such a normalized idea that we can’t even recognize it and we use it to switch our morals with our needs. In design, creation and criticism we are so engulfed by it. The fascinating nature of Vice and its uncanny means to cater to younger individuals and dominate at doing so is the query of whether or not this can be a reflection of the Occasions through which we find ourselves. How is Vice capable of pull this off?

The answer may be so simple as provide and demand. We demand PC friendly, edgy, anti-everything quick fixes in all features of our lives. We are millennials, we love Smartphones, MacBook’s, Nike, sushi takeout and $10 greenback drinks at mediocre nightclubs. Our era isn’t placing away their cash for issues like mortgages anymore– this can be a recognized reality. The challenge lies inside, as our current tradition has such quick access and entitlement to be marketed to, mainly because there’s a luge lack of schooling and understanding why we see what we see, why we learn what we read and the place all of it comes from.

Featured Picture from: Bustle.com

The post The Toxic Vice Doctrine – Affinity Magazine appeared first on Techno Crats Blog.

M.I.A.S for MIAS: Behind the Scenes

If there is something that I am completely unattached to, that would be cars. I seriously don’t have any idea about it and for me, as long as they take you from point a to point b, then you’re good to go. Nonetheless, as an adventurous person that I am, I still believe that it’s always good to take chances and learn new things everyday outside of your familiarity and so I did. Given my interest in always listing things, here is one that is totally out of my league. Scroll down for an insider’s insight of the recent Manila International Auto Show 2019. M-ake way for the Money Makers On April 4, we were given the opportunity to attend one of the most awaited and prestigious events dedicated to the Motoring industry. The MIAS 2019 in World Trade Center, Pasay City. Stepping in to an event that I heard and seen only as soon as I got there, I am honestly completely lost in how I am about to survive the day. However, if there is one thing that really got my attention right away, was the fact that well, this was no joke. Dozens of people lining up waiting to get inside, were made up of visitors, clients, press and buyers. In between of them, were us, the student media press of Philippine Daily Inquirer Motoring. As we were tasked to do a coverage of the event by coming up with an insight through interviewing different brands we may tackle in our topic, what got to me was how these brands take great interest in entertaining mostly those who seem to have an eye for buying their product. Making sense, they would really go for those people as they have what it takes to consider their product, “sold”. Of course, the car features, the what makes them different from the others, the strong brand campaigns will never go missing as they make way through your wallets. As one observes, most of the audience in the event will likely be the car enthusiasts, drivers, motorists, uncles and dads you may bump into so if you’re one that is willing to take the ride or is planning to gain an idea before you buy that dream car of yours, then this event can really help you. It is not all times that you get to see different brands coming together, making it easier for you to decide or at least compare each from one another. I-ntense so strengthen your defense Being a motoring journalist for a day really surprised me. I have had experiences in the past with the press but those are nothing compared to how the motoring press delivers their profession. First of all, there were a lot of cameras everywhere and one can tell how hard it must be for those who carry them all around. Imagine the weight of each camera and for every speech delivered, they must carry it on top of their heads or any angle above shoulder. Second, was the fact that they were men. Not sounding too sexist but the press seemed like 90% male and 10% female which really had ladies like me both have a hard time and an advantage; with the prior being us dragged, pushed or bumped into by men or the latter being that some would make way for us to pass by. It really depends on how you manner yourself around the people. Third, was how every brand we asked for an interview declined our request for answers. Similar to what I pointed out earlier, the industry is definitely a money-making business. As a student media press, emphasizing on "student", the brands really did not make an effort in at least giving us a little time to gain insight and ideas from them regarding our topic on electric vehicles. I personally think that it's because we're students and so have no plans in buying a car, so why entertain us right? But even though, our team had wished they had dealt and talked to us properly instead of pushing us around to different "spokes person" and ended up with every one of them declining our request to simply tell us what they have in mind about their brand's response to our topic. Lastly, physically-speaking, covering an event as huge as this was really draining but the benches everywhere and free food on some areas plus Sir Ardie's lunch and merienda treat paved way for me to cope with my hype car-enthusiast group mates. If it weren't for them, I'd be definitely the person in the event who seemed lost and know nothing about what was going on and was just invited by the cousin of the bestfriend of the neighbor of a person. So, sometimes being grouped with all men can also be beneficial, specially in times like this. A-lways on the rush One take away that I learned from this event is how brands always aim for development. 10 or 11 years ago, “owner” cars were still the thing, I loved those and I used to see a lot of them in the provinces. Fresh air, simple and affordable. Fast forward to present time and we see big brands piling up the roads of EDSA. From Nissan, Hyundai, Subaru, Jaguar, Ford, Ferrari, Jeep, Audi and many more, these brands have proved that innovation is at our reach. Our team focused on the impact of the motoring industry evolving into electric cars. We have three brands to focus on namely: Hyundai, Nissan and Petron. Given that all three brands refused to say a statement regarding the topic, I think it goes to show how despite the promotions and campaigns on going electric, the Philippines still seem to lack the push it needs in opening up to the idea of electric cars. I also wanted to get an insight from Petron and see what their brand has in mind once the change will be present. Will their business shift from being gasoline stations into charging stations? Are they open in shifting to another industry, perhaps household? They can sell their tanks to homeowners. Are they even worried that once the motoring industry goes electric, the possibility of them closing down may happen? Too many questions but none were resolved. Nevertheless, the development of the brands in general are actually quite interesting. The Auto industry had made significant changes in the lives of the consumers, looking out for their well-being, capability and safety. It’s glad to see how these brands have one common goal and that is to ensure consumers that they get all the ease and comfort they need in bringing their families safe from point A to point B. S-tuntifyingly interesting experience Besides being lost about the whole car enthusiasm, I really thought that the event would bore me to death even as an outgoing person myself but surprisingly, perhaps even the most “girly” of all girls can definitely enjoy the experience. Despite that I did mention the money-making business going on, what was presented in front of us could also be the “fun and function” they portray to be. Every brand had to come up with something that will clique the attention of the audience. It’s one thing to be a spectator by listening, looking around, asking questions here and there but it’s another to actually try it out. Hyundai, Nissan and Subaru were the brands that allowed me to be both the subtle spectator and the go for gold spectator. Hyundai’s program was one of the event’s blasts, I must say. From speeches to launching of their product to free food and punches, on top of it all was the guest performance of TNT boys. I am a fan of local artists and it’s new for me to see a collaboration of singers with cars. It’s definitely new but it worked to set the mood and hype the audience. They also handed out goodies for the car enthusiasts which I guess can be good or bad, depending on what the car owners’ car is. Imagine placing a Hyundai sticker at the back of your Toyota car. Not quite well, isn’t it? On the bright side, you can have something to give out to your other car fanatic friends. Nissan was quite less over the top in showing off their brand but they did have a somewhat Virtual Reality experience with the car they are launching. Together with my groupmates, Arlo, Andi and Migs, we were able to ride and try it out. I did not have much knowledge of what was going on in the virtual reality experience or the brand itself but I did understand the brand representative's explanation in how they wanted their car to be an assisting vehicle made to warn the driver in any potential road incident. So in there we saw how that car can shift to another lane in case another car is blocking, or how it would respond in case a car in front comes to a sudden stop. Anything that deals with road safety, it made me count on Nissan. Then there was Subaru; this had been the highlight of my MIAS experience and trust me, it will be yours too once you try it. The brand invited the world-renowned precision stunt driver Russ Swift and held a stunt show of different Subaru cars and wow did he really took my breath away. In between the program, Swift invited volunteers to try and experience being a passenger as he drives (or drifts). I had the privilege to be one and a few drifts were made. It was my first time going to such an event and immediately my guts were left behind the tracks. I didn't realize how fast one can get just by stepping on the gas pedal. Also, I felt really bad for the road and for the tires, too many markings were made after every drift and burning tires definitely made an impact but the consistency of it was interesting, as if Swift drifts on the exact same markings on the road. Given the busy schedule, the programs on the line per time, not to mention the loads of people roaming around the event, besides the 3 brands that I mentioned, I was not able to experience the other brand's activities but hey, maybe it's something for me to look forward to next year and perhaps a round 2 from the Subaru stunt show ;) To sum it all up, the Manila International Auto Show proved to be one of the best encounters that allowed me to really gain more, learn more and try the unexpected. Special thanks to our professor, Sir Ardie, for tagging us along in the event and allowing us to experience living the life of a motoring media press for the day. Till the next adventure, this had been Isabella for MIAS 2019.

Traffic first, Conversions second and Systems third

Posted under Traffic on November 7, 2007

Brace yourself! What I'm about to reveal may shock you. Ready? Ok -- don't say I didn't warn you. Here goes: You do NOT need a PPC management system, to make money online. You do NOT need Web analytics, to make money online. You do NOT need CRM, Help desk or a professional Graphic design, to make money online. Oh - and you also don't need an expensive dedicated server, to make money online. If you're not making 4 digits a month in net profit yet, please take all the services I just mentioned off your list RIGHT NOW and stop failing yourself with excuses on what systems you need "before you can start being successful online". Sure, we'd love for you to buy all those services from Software Projects. But until you're making 4 digits a month in net profit, you cannot afford nor do you need any of this. Here's an email exchange I had with a customer today:

Quote:

Ben wrote: I am getting ready to launch the new site, but before we launch I want to find a solid data warehousing application. I need a system to show trends, upgrades, memberships etc. I need a database that holds all the information. Should I be trying to find custom code or can you guys develop it? Maybe there is an existing data warhousing application I can install that will integrate with my site or can you help me with the integration?

What should I have replied to this? The customer has a new website with zero paying customers. I could easily sell this customer on a Software Projects 20 hours plan, where we will research and integrate the proper data warehousing solution for him. That's what I should do, right? Yeah right.

Quote:

Adrian wrote: Ben -- Forget about all of this. You don't need it. Don't get me wrong -- I'm not saying it is not important to eventually have a datawarhousing application, sophisticated bid management, state of the art CRM system, 24x7 phone/email support etc. etc. But the first step is to generate $100 gross sales from your site. Then the next step is to generate $1,000 pure profit. Then $5,000 monthly profit from the site. And then $10k monthly profit from the site. Until you have a site that is generating a healthy $10k a month, none of the applications I mentioned above are required. In fact, spending time on researching those applications and trying to integrate them into your business, is not only going to take you away from your goal, it is probably going to kill your site altogether. We have clients who are making $50k a month, running a simple eBay site, using PayPal as the payment gateway, with no help desk, no CRM, no bid management system and no nothing. And there's nothing special about it. You really don't need any of those systems until you're making a healthy 5 digit return every month.

Guys and Gals, You need Traffic. Then Conversions. And then back-office systems. There are lots of ways to generate instant traffic. As long as you have decent content / product / service to offer, focus all your energy on building repeat traffic and the rest will come naturally. Keep looking for that perfect "system" you need before you made a dime of profit and... well, good luck with that.

Comments

Thomas 2007-11-07

What do you mean by building "repeat traffic"? I don't get it

Adrian Singer 2007-11-07

Thomas - If you spend $100 to get 100 visitors to your website and zero of them come back for a second visit over the next 30 days, you're missing out big time. You have to break free from paying $X per every Y visitors. You need a viral element to get visitors to bring their friends (at no extra cost to you) and you need site stickiness to get them to come again. Sounds complicated? It's not. [B]Engage [/B](visitors). [B]Inspire [/B](visitors). And keep your content [B]Fresh[/B].

Bettie Salino 2007-11-07

Great tips. I love reading your posts Adrian, especially the more heart to heart ones

Sarah Pollister 2007-11-07

How long is it going to take until someone can make 10k a month from their website?

Adrian Singer 2007-11-07

Bettie - Thank you. Much appreciated. Sarah - It is virtually impossible to predict how long it is going to take until you can generate $10k in monthly net profits from your site. But... There is a [B]great[/B] formula we came up with to help us predict these kind of things. This simple formula proved to work well in diverse industries with various different websites. It is: 2 to 1 then 1 to 1 then 1 to 2 And it means: On month #1, you are going to spend $2 per every $1 that comes in. By month #3, you are going to spend $1 per every $1 that comes in. By month #4, you are going to spend $1 per every $2 that comes in. Naturally it is very generic, but as I said, this formula served us well over time. Plug your advertising budget and profit margin into the formula and you'll have your answer.

rick gregory 2007-11-08

I mostly agree. I think the problem is that most people forget that they're simply selling a product or service and get caught up in the tech. Forget AJAX, PHP, MySQL and all that. Imagine, instead, that you're opening a shop. On a street. What do you do first? You rent space and stock the store. (Buy a domain and put up a site with content or products) Next? Open the doors (Take the site live). Next? Right... you get people in the door. And then you get them to buy things by walking up to them and talking to them. Here's why I said 'mostly' though. Just as a store owner might shove a clipboard with a sheet asking you to signup for their mailings out on the counter or offer a buyer's club signup, you can, and should, stuff some basic analytics on the site. Google Analytics, maybe CrazyEgg. They're free/cheap and take close to zero time to deploy. Don't mess with them a lot... but have them there. Why? Well... your advice is to grow your revenues, and that's right. But HOW? Do you know why your PPC ads aren't converting? Can you test different ad versions? Different landing page designs? No, you don't need to go whole hog into multivariate testing... but if you have no idea what search terms are driving people to your site or how they are interacting with it, you won't increase your revenues as efficiently as if you do have some basic insight. To go back to the store on the street... maybe you nitice that you get a rush of people right at 6pm as you close. Hmm... perhaps staying open for another 30 minutes or an hour would be good business. All that is is observing customer behavior and adjusting your site, er, store to better help them.

Adrian Singer 2007-11-08

Rick - Excellent feedback! [URL="http://www.softwareprojects.com/resources/analytics-plan-monitor-control/t-google-analytics-free-and-flexible-1345.html"]Google Analytics[/URL] and [URL="http://www.softwareprojects.com/resources/analytics-plan-monitor-control/t-crazy-egg-visualize-your-visitors-1347.html"]Crazy Egg[/URL] are two no brainers you should slap on your site as soon as possible. Takes a few minutes to setup and definitely worth it. Beyond those two, I would urge all wanna-be Internet Millionaires to focus on making the first buck of profit, before anything else.

MOSCOW | The Latest: Hummels could miss Sweden match with neck injury

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MOSCOW | The Latest: Hummels could miss Sweden match with neck injury

MOSCOW (AP) — The Latest on Friday at the World Cup (all times local): 5:59 p.m.

Germany could be without starting central defender Mats Hummels for Saturday’s match against Sweden due to a neck injury suffered in training.

Coach Joachim Loew said Friday that Hummels aggravated a vertebra in his neck during Thursday’s training and he would not be practicing Friday. Loew did not say who might replace Hummels in the lineup but said Germany would need to be strong in the air if the 6-foot-2 defender is unavailable. Hummels has anchored of Germany’s defense since the 2012

European Championship and scored two goals during their run to the World Cup title in 2014, including the game-winner in the quarterfinals against France. Germany sits at the bottom of the group with South Korea after losing its opening match 1-0 to Mexico. ___ 5:35 p.m.

Iceland and Nigeria have made lineup changes for their World Cup match in Volgograd.

Heimir Hallgrimsson has made two changes to his Iceland squad, bringing in Rurik Gislason for the injured Johann Berg Gudmundsson and forward Jon Dadi Bodvarsson to replace midfielder Emil Hallfredsson as the team moves to a 4-4-2 formation from the 4-5-1 used during the 1-1 opening draw against Argentina. Nigeria coach Gernot Rohr has brought in speedy Ahmed Musa and Kelechi Iheanacho to play up front instead of Odion Ighalo and Alex Iwobi. Defender Kenneth Omeruo has replaced Abdullahi Shehu. Nigeria lost its opening match 2-0 to Croatia. Lineups:

Nigeria: Francis Uzoho, Bryan Idowu, Wilfred Ndidi, William Ekong, Leon Balogun, Kenneth Omeruo, Oghenekaro Etebo, John Obi Mikel, Victor Moses, Kelechi Iheanacho, Ahmed Musa Iceland: Hannes Halldorsson, Birkir Mar Saevarsson, Ragnar Sigurdsson, Birkir Bjarnason, Gylfi Sigurdsson, Alfred Finnbogason, Kari Arnason, Rurik Gislason, Aron Gunnarsson, Hordur Magnusson, Jon Dadi Bodvarsson ___ 4:56 p.m. Philippe Coutinho and Neymar have scored in injury time to give Brazil a 2-0 win over Costa Rica at the World Cup.

After frustrating the Brazilians for 90 minutes, the Costa Ricans finally conceded twice in stoppage time and slumped to a second loss that ended their chances of advancing to the knockout stage.

Coutinho poked the ball through the legs of goalkeeper Keylor Navas and into the net after Gabriel Jesus controlled the ball in front, for his second goal of the tournament.

Neymar sent his nation’s yellow-shirted fans wild when he volleyed the ball in with virtually the last kick of the game. It had appeared as if Brazil, after a 1-1 draw with Switzerland in its opening game, was heading for another stalemate.

Brazil attacked relentlessly in the second half and was awarded a penalty in the 78th minute when Neymar was impeded as he cut inside defender Giancarlo Gonzalez.

But referee Bjorn Kuipers went over to look at the sideline TV monitor, then reversed the decision.

Billed as one of the tournament favorites in Russia, Brazil has four points heading into its last group game against Serbia next Wednesday. Serbia won its opener and was looking to move top of Group E with victory against Switzerland later Friday. ___ 4:38 p.m.

Referee Bjorn Kuipers has reversed a decision to award a penalty to Brazil for an apparent foul on Neymar in the 78th minute.

Costa Rica’s Giancarlo Gonzalez put his hand across Neymar on the left of the penalty area and the Brazil forward went down. Kuipers pointed the spot.

Moments later, the Dutch referee went over to look at the sideline monitor, then returned to the field and reversed the decision The score was 0-0. ___ 4:27 p.m.

Being boring is working well for Belgium coach Roberto Martinez. Asked why this squad seemed much calmer than at previous tournaments, Martinez says they’re avoiding making headlines for off-field issues.

Martinez says: “We do want to be boring. We’re a football team, we’re not here to fulfill stories or fill pages.” Belgium made a no-fuss start at its World Cup, beating overmatched Panama 3-0 and now plays Tunisia on Saturday in Moscow. England is also in Group G.

Martinez cut out one potential problem by not picking Radja Nainggolan. The Spanish coach had a difficult relationship with the Roma midfielder. ___ 4:15 p.m.

A Russian soccer fan who has groped a journalist during a live broadcast in Moscow has offered her an apology . The man groped DW reporter Julieth Gonzalez Theran and kissed her on the cheek as she was reporting on the World Cup last week, drawing international attention.

The German outlet said Friday the man who identified himself by his first name, Ruslan, has visited its office to offer his “most profound apologies.” It posted a video of his Skype conversation with Theran, in which he said he made a bet with a friend that he would kiss a reporter on air.

He said “I acted carelessly” and was sorry for “an unsuccessful joke with a kiss on the cheek turned into sexual harassment.” Theran accepted his apologies during their conversation. ___ 3:55 p.m.

Sweden has arrived in Sochi short-handed for Saturday’s match against Germany at the World Cup.

Three players remained in Gelendzhik after becoming ill. Swedish coach Janne Andersson says the expectation is defenders Pontus Jansson and Filip Helander, and midfielder Marcus Rohden will fly to Sochi on Saturday and join the team. Andersson did not indicate whether any of the three will be included in the final 18-man squad. Jannson started in central defense for the Swedes in the opening victory over South Korea. Helander and Rohden were not used.

Sweden forward Isaac Kiese Thelin suffered an ankle injury in practice and was not training Friday. Thelin came on as a sub late in the second half of the opener. ___ 3:48 p.m.

Brazil and Costa Rica were locked at 0-0 at halftime in their second group game at the World Cup.

The Brazilians were having problems breaking down Costa Rica’s packed defense, with Neymar also getting frustrated at some strong tackling — he was fouled three times in a five-minute span. Neymar was fouled 10 times in Brazil’s opening 1-1 draw with Switzerland. Brazil striker Gabriel Jesus had a goal disallowed for offside, while Costa Rica’s best chance saw Celso Borges drag a shot wide following a cut-back.

The half ended with Neymar, surrounded by his teammates, remonstrating with referee Bjorn Kuipers. Costa Rica, a World Cup quarterfinalist in 2014, lost 1-0 to Serbia in its opening game. ____ 3:43 p.m.

Croatia’s players have stoked ethnic tensions by celebrating their 3-0 victory against Argentina by singing a nationalist song that glorifies the Balkan country’s wartime struggle against the Serbs.

A brief clip shows defender Dejan Lovren singing the song with other players in the dressing room after Thursday’s match. The song by a popular Croatian singer known as Thompson starts with a chant that was used by Croatia’s pro-Nazis during World War II. It also mentions chasing Serb “bandits” will be chased out of Croatia — a reference to the war between the two former Yugoslav republics in the 1990s.

Serbia’s President Aleksandar Vucic says Friday he doesn’t understand why the Croatian players would celebrate in such a way. He says, “If I was in their place, I would be happy with the victory. For some people, their hatred for their neighbors is more important.” Croatia and Serbia could meet in later rounds at the World Cup. ___ 2:40 p.m.

Brazil star Neymar caused a stir with his “spaghetti” hairstyle for his opening match at the World Cup. Five days later, it appears to have gone.

Warming up for the game against Costa Rica in St. Petersburg, the Brazil forward had a more routine haircut with his fringe swept back and those long, curly pasta-style locks nowhere to be seen. What will he come up with for Serbia on Tuesday? ___ 1:30 p.m.

This World Cup is right on pace to be the lowest scoring ever despite no goalless games so far. Just 51 goals have been scored in 23 games going into Friday’s play, at a rate of 2.217 per game.

The rate was 2.212 at the 1990 World Cup in Italy — a tournament seen as a low point for exciting games.

In 1990, the 24-nation format rewarded cautious play in the group stage by sending some third-place teams into the Round of 16. The most prolific World Cup in terms of scoring was 5.38 per game in 1954 hosted by Switzerland.

In the 32-team tournament era, the record goals tally was 171 — a rate of 2.67 per game — in 1998 in France and four years ago in Brazil.

The all-time average goals per game since 1930 was 2.85 before the tournament kicked off play in Russia. ___ 1:20 p.m.

PSV Eindhoven says coach Phillip Cocu is moving to Fenerbahce and will be replaced by Australia’s assistant coach Mark van Bommel. The Dutch club announced Cocu’s departure Friday and said Van Bommel, who is Bert van Marwijk’s assistant at the World Cup, has a three-year contract to replace him.

Van Bommel, a tough tackling midfielder, played at PSV for six seasons before moving overseas to play at Barcelona, Bayern Munich and AC Milan.

Before the World Cup, the 41-year-old Van Bommel had been coaching PSV’s youth players as the club groomed him to succeed Cocu. PSV General Manager Toon Gerbrands says, “He’s ready.” PSV says Van Bommel will return to Eindhoven after Australia’s last match in Russia.

Cocu led PSV to three Eredivisie titles in his five years in Eindhoven. Australia is third in World Cup Group C, after losing 2-1 to France and a 1-1 draw with Denmark ___ 12:30 p.m.

Egypt is set to lodge a complaint to FIFA about what its federation chairman describes as the “injustice” of the match officials during the team’s World Cup loss to Russia. Egyptian Football Association chairman Hany Abo Rida says the match officials “did not achieve justice” in the game.

Egypt’s 3-1 loss to Russia, combined with Saudi Arabia’s loss to Uruguay, ended its changes of progressing beyond the group stage at its first World Cup in 28 years. Egypt and Saudi Arabia meet Monday in Volgograd in their last Group A match.

Abo Rida, speaking from the Egyptian squad’s World Cup base in Grozny, Chechnya, did not specify which incident would form the basis of the complaint.

The Egyptians contend that defender Ahmed Fathi was pushed before the ball deflected off him for an own goal that gave the Russians a 1-0 lead. The players also thought forward Mohsen Marwan should have been awarded a penalty when he was brought down inside the box. Both incidents took place in the second half.

By Associated Press