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abigail-pent · 3 years

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TLT Theory Redux: Secret Doors and Heists

gather round the fire, children, for I have finished my third reread and I have theories to spin. they are interconnected. they will also take the form of "a listicle, kind of". This is not as tightly written/cited as I hoped it would be, many thanks to tumblr for eating the first version of this post.

THEORY #1: HARROW WAS RIGHT

About what? Probably lots of things, but specifically about the secret door. You remember Harrow's "secret door theory," right? On GTN p. 303, Harrow and Palamedes are having an argument about what is going on in Canaan House. Harrow makes fun of Palamedes' idea that there is such a thing as a Lyctoral megatheorem. Pal lightly mocks Harrow's "secret door" theory, about which she says:

"But all this is more than unsustainable, Sextus. The things they've shown us would be powerful -- would bespeak impossible depth of necromantic ability -- if they were replicable. These experiments all demand a continuous flow of thanergy. They've hidden that source somewhere in the facility, and that's the true prize."

The action picks up pretty quickly after this, and you just sort of forget about Harrow's theory since Pal's theory is so quickly proven correct. It's set up to make you think these theories are competing, but they're not. Harrow and Pal are both right.

Proposition 1: An entrance to the River -- or perhaps the part of the River on the other side of the stoma -- is hidden under Canaan House.

Evidence for Proposition 1:

1A) On GTN p. 191, Teacher says, about Silas siphoning Colum in the facility: "He cannot empty anybody here, lest they become a nest for something else!" This is highly reminiscent of HTN p. 98, when Mercy says: " A Lyctor's body, empty, with its battery intact but nobody in the driver's seat? Do you know what could take up residence? Anything could get inside you -- any horrible or evil or lonely thing, any miserable revenant, or worse." These two places are described very similarly; they may well be the same.

1B) I'm missing the citation, exactly, but I'm pretty sure it's textual that the first time the Lyctors + John ran from RBs, they ran by dropping into the River. Quite possibly from Canaan House itself.

1C) Teacher. We know he hates the water (GTN p. 325), we know he was created for the "sole purpose of safeguarding the place" (GTN p. 373). Of course, the whole place is surrounded by saltwater.

1D) When Ianthe and Cytherea are fighting and Canaan House is disintegrating, "brackish water from the fountain spattered across the floor and trickled into the cracks" (GTN p. 418). It's been well established already that 'brackish' is the word used to refer to River water. It's also the word used to describe the water that emits from Colum's mini stomae when he dies (GTN p. 393). Why is the fountain water brackish when other water in Canaan House -- for example, the pool -- is saltwater? Seems like a clue!

Proposition 2: Whatever is behind the secret door is the source of John's power.

Evidence for Proposition 2:

2A) During the big confrontation with John in HTN (p. 478-479), Augustine's suspicions echo Harrow's from GTN p. 303, when she's describing the secret door theory. He says:

"You've offered us explanations for everything over the years. But -- some of them didn't hold up on examination . . . It was the power I could never get my head around, you know? I follow power back to its source, John. It's the skill you asked me to perfect. And the longer I looked at yours, the less things added up."

Leaving aside for now the fascinating question of why John would ask Augustine to cultivate this skill, he goes on to ask:

"You're God, John. But -- as the Edenites are fond of pointing out -- you were once a man. So whither that transition? Where does your power come from? Even if the Resurrection had been the greatest thanergy bloom ever triggered, it would drain away over time. And then Mercy said to me -- in a moment of true Mercy vileness -- she said, What is God afraid of?"

Proposition 2.1: The source of John's power is not exactly Alecto, but is Alecto-adjacent. Alecto is from the space behind the secret door.

2.1A) Alecto is called a saltwater creature (HTN p. 328).

2.1B) The oldest parts of Canaan House are where the power emanates from (citation needed, but I’m sure it’s there). They are also the parts closest to the sea. As Teacher says (HTN p. 110): "The base of Canaan House dates back to before the Resurrection. We first built upward, to get away from the sea; then we built outward, to strive toward beauty."

2.1C) The Sleeper is identified with Alecto. Like Alecto, she carries a weapon, she sleeps in a coffin, she can’t be killed, and the River bubble crew is warned that the worst and most cataclysmic thing in the world would occur if she were ever to wake up (HTN p. 112, 185). Since the Sleeper is so clearly identified with Alecto, and is also identified as the presence that’s haunting the River bubble version of Canaan House, it suggests the connection between Alecto herself and the physical version of Canaan House.

Proposition 3: John has dammed the River underneath Canaan House by trapping the Earth Resurrection Beast there.

3A) Per HTN p. 43, we know there's one missing RB, since 9-5=4>3.

3B) Abigail thinks something is messed up in the River and it's dammed, and spirits cannot get across. On HTN p. 396-397, she says:

“A spirit can be trapped, trapped as every spirit in the River is trapped . . . I think there is a whole school of necromancy we cannot begin to touch until we acknowledge its existence – I think these centuries of pooh-poohing the idea that there is space beyond the River has stifled entire avenues of spirit magic, and I believe the Fifth House is waning entirely due to us reaching a stultified, complacent stage in our approach . . . Something has gone terribly wrong in the River, Harrow, and I wish you’d find out what.”

She’s describing a dam in the River that traps ghosts there. This is extremely consistent with what Teacher tells Harrow about what’s down in the facility (see 3E).

3C) On GTN p. 213, Cytherea suggests that "something has been lurking [in the Canaan House facility] forever", and when Harrow insists that "[A spirit] cannot sustain itself", Cytherea replies: "But what if one could?" We know that Resurrection Beasts are revenants, and a revenant is a type of spirit; and if any spirit was going to be self-sustaining, it would be an RB.

3D) HTN p. 172: "The card up the sleeve of the revenant, and the Resurrection Beast, is that it can inhabit anything it's got a connection to. Anything thanergetically connected with their death." So what killed Earth? Climate change, plus a massive nuclear fission chain reaction. Historically, early nuclear fission chain reaction tests took place underneath the ground (see, for example, the facility at the University of Chicago). So an underground or underwater facility could very well be thanergetically connected to the death of Earth.

An RB may very well be a continuous source of thanergy; and if this is the case, John may want to kill or neutralize the other RBs to keep other people from rivaling his power. Or better yet: harness the other RBs the same way Earth's RB was harnessed.

3E) On GTN p. 152, Teacher literally tells Harrow that the ten billion are haunting the facility. Harrow says she is “repeating exactly – to the word—what Teacher said to [her]”:

“Down there resides the sum of all necromantic transgression. The unperceivable howl of ten thousand million unfed ghosts who will hear each echoed footstep as defilement. They would not even be satisfied if they tore you apart. The space beyond that door is profoundly haunted in ways I cannot say, and by means you won’t understand; and you may die by violence, or you may simply lose your soul.”

For those of you following along at home: ten thousand million = 10,000 x 1,000,000 = 10,000,000,000 = 10 billion, or the exact number of people who died in the Resurrection. This is of course completely consistent with the Earth RB being down there, somewhere in or under the facility, because the revenant of a planet includes the spirits of every living thing on it when it was murdered.

Proposition 3.1: Alecto is one of the physical anchors for the Earth RB.

3.1A) HTN p. 454: “The only sure way to banish a revenant is to destroy the physical anchor it inhabits before it can escape the shell.” If John’s cavalier is the physical anchor for the Earth Resurrection Beast, which is the source of his power, then this would justify the characterization of Alecto as the “death of the Lord”: if she’s a physical anchor and she is destroyed, then so is the source of John’s power.

3.1B) She was the first Resurrection, and it’s plausible that she would be thanergetically connected to the death of Earth.

3.1C) HTN p. 495: Pyrrha notes that the stoma “must think [John] is a Resurrection Beast.” Which is a super interesting mistake for the stoma to make! But if John’s cavalier is a physical anchor for a RB, this mistake becomes more understandable.

Proposition 4: The other side of the stoma is not a trash space, and John actually can access it. He uses it as a battery for his necromancy. It’s a storage space for RBs, and now I guess for Lyctors too. (this is the most galaxy brain proposition, and evidence is slim)

4A) On HTN p. 340, John says: “It is a portal to the place I cannot touch -- somewhere I don't fully comprehend, where my power and my authority are utterly meaningless.” But this is the kind of shit John lies about on the reg, so take what he says and apply opposite day rules.

4B) if the other side of the stoma is related to the River Beyond, it would be to John’s advantage to keep the Fifth House scholarship from treating the River Beyond seriously (see 3B). If they don’t take it seriously as a branch of scholarship, they can’t learn anything about it, and they can’t let the RBs out from where John is keeping them.

4C) this could be why John condemns soul siphoning (GTN p. 340). If soul siphoning sends the cavalier’s soul to the other side of the stoma, and the power that floods into the empty body is from the other side of the stoma, then soul siphoning threatens John’s monopoly on use of power.

This brings me to Theory #2, born out of a delightful discussion with @mayasaura: the heist in ATN is not going to open the Tomb at all. Instead, it’s going to open the part of the River underneath Canaan House, and the goal is to free the Earth RB. After all, the Tomb has been open for seven years already.

Extant questions:

1) Mercy seemed so sure that the RBs were coming back and targeting Alecto in particular. But Alecto stayed in the Nine Houses, and didn’t get eaten by any RBs, and the Ninth House is still there. So why does Mercy think Alecto is a target, or makes the rest of them into targets? If she was lied to, what is the purpose of this lie?

2) Why does John want Augustine to hone the skill of following power back to its source?

3) If RBs eat Lyctors and both RBs and Lyctors are in the hammer space on the other side of the stoma, then, like… hey Augustine and Ulysses… are you guys ok??

#tlt meta #tlt spoilers #locked tomb spoilers #locked tomb meta #gideon the ninth #gideon the ninth spoilers #harrow the ninth #harrow the ninth spoilers

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torentialtribute · 5 years

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They key players behind Paul Pogba’s possible move from Manchester United to Real Madrid

It is not until mid-June that Premier League matches have just been announced, but it already seems Paul Pogba & # 39; s possible move to Real Madrid could be the story of the summer.

reported Tuesday that Manchester United Pogba a new deal worth £ 500,000 a week to

But his comments at the weekend about wanting & # 39; new challenge & # 39; would have caught the attention of those at Real Madrid who want him in Santiago Bernabeu.

Here, Sportsmail judges the key players behind this summer's most exciting transfer story.

<img id = "i-27f00cc6a0368d7a" src = "https://dailym.ai/31CQgAM -32_1560858701493.jpg "height =" 491 "width =" 634 "alt =" Paul Pogba & # 39; s future at Manchester United is uncertain with Real Madrid who wants to sign him "is uncertain with Real Madrid wants to sign him"

Paul Pogba & # 39; s future at Manchester United is uncertain with Real Madrid wanting to sign him

Paul Pogba

Where do you start? The player who is highly regarded but with a personality that is very divisive.

Pogba, in Asia with sponsors adidas, said: & # 39; After all that happened this season, with my I am thinking of this: me I have a new challenge somewhere else. & # 39; Pogba signaled his intention to leave the club looking for & # 39; something new & # 39; on the weekend "

<img id = "i-43469adb6a316f76" src = "https://dailym.ai/2ImyDxB" height = "479" width = " 634 "alt =" <img id = "i-43469adb6a316f76" src = "https://dailym.ai/2ImyDxB "height =" 479 "width =" 634 "alt =" Pogba signaled his intention to leave the club looking for & # 39; something new & # 39; "look for & # 39; something new & # 39; on the weekend

Those comments, not surprisingly, did not go back long on Old Trafford. & # 39; It is safe to say that they [United] are clearly not impressed, but as far as they are concerned, Pogba will be at the club next season, & # 39; a source told Sportsmail.

With two years to go at a deal from £ 290,000 a week with United, you would assume power is with United, but by being willing to offer him £ 210,000 more, they admit that they have suffered defeat in an effort to protect an asset

Pogba, meanwhile, may choose to play this the way he feels. Mino Raiola

Mino Raiola

Once described by Sir Alex Ferguson as a & # 39; t ** t & # 39 ;, Raiola has become one of the most influential people in football. Pogba is perhaps his most valuable asset and Raiola knows exactly the kind of income stream that the 26-year-old can open for clubs.

His relationship with Pogba is also very close. In 2016, Raiola was asked about his connection with Pogba. & # 39; I don't see him as a customer at all & # 39 ;, Raiola said. & # 39; I dare even say, family. & # 39;

Pogba trusts Raiola and values his opinion. He also appreciates his ability to complete a deal. Indeed, Raiola is now free again to mediate transfers in Italy and beyond after FIFA was abolished last week to be suspended worldwide. Mino Raiola is the man behind Paul Pogba and his influence will be the key this summer "

] Mino Raiola is the man behind Paul Pogba and his influence will be"

Mino Raiola is the man behind Paul Pogba and his influence will be his key this summer

The Italian Football Federation (FIGC) beat Raiola with a three-month suspension of practice as an agent in April and that was followed by an international ban from FIFA.

It has given Raiola the green light to continue with transfers. No doubt Pogba would have been advised by Raiola before commenting on a & # 39; new challenge & # 39; on weekends. Raiola does not tend to wait long if there is a chance of getting a deal, although his compensation [and Pogba’s] must be right. Ed Woodward

Ed Woodward

A man who is never shy of criticism, but Woodward has been strong in the past when he had to be a player at the club to hold. An example of this was Pogba last summer when he blocked his move to Barcelona. He remains adamant that every player who is central to United's commercial interests, as well as the success on the field, will not be sold.

But there is a weakness for Woodward's approach. Last but not least, the idea that he will throw more money at Pogba will help him stay. United States has a problem of £ 500,000 a week, as opposed to £ 290,000 a week. He knows that Solskjaer can do it without having a troubled player in his dressing room.

<img id = "i-df2a09c6f595ce84" src = "https://dailym.ai/31CJg70 image-a-35_1560858737345.jpg "height =" 557 "width =" 634 "alt =" United chief Ed Woodward is adamant that Pogba & # 39; s commercial potential is preserved in the club "Pogba & # 39; s commercial potential is preserved in the club "

United chief Ed Woodward is adamant that the commercial potential of Pogba is kept in the club

The man charged with bringing success back to Old Trafford, there is no doubt that Solskjaer wants Pogba to stay in the club, knows the qualities that Pogba possesses and understands the need to build a team around the midfielder. # 39; s comments at the weekend related to Solskjaer.

As a former player, he knows the dangers of his turn and the consequences that Ferguson would have had. No doubt he wants to draw a quick conclusion anyway.

He has been working in the United States for several years,

<img id = "i-8b81c35160088710" src = "https://dailym.ai/2uS4u1n 1s / 2019/06/18/12 / 14909586-7153561-Manchester_United_are_prepared_to_offer_unsettled_star_Paul_Pogb-a-13_1560856424487.jpg "height =" 454 "width =" 634 "alt =" <img id = "i-8b81c351600887psps: / / /i.dailymail.co.uk/1s/2019/06/18/12/14909586-7153561-Manchester_United_are_prepared_to_offer_unsettled_star_Paul_Pogb-a-13_1560856424487.jpg "height =" 454 "width =" 634 "alt ="

<img id = "i-8b81c35160088710" src = "https://dailym.ai/2IQALga" height "width =" 634 "alt =" Ole Gunnar Solskjaer knows Pogba & # 39; s value for Manchester United on the football field United on the football field "

Matt Judge [1 9459006]

The man at United who is very little known. He is Woodward's right-hand man and since 2016 has been responsible for negotiating deals with Woodward. Judge is kept out of the spotlight. For example, look at Judge on the internet and only one – unconfirmed – photo consists of a tall, balding man walking behind Woodward in his club suit and tie.

There is no image on his LinkedIn page. It must be said that he is not a football director. Just like Woodward, he specializes in commercial aspects of business. Again, he will understand how important it is to keep Pogba commercially. Matt Judge (behind Woodward) is responsible for commercial deals for United "

Matt Judge (behind Woodward) is responsible for negotiating commercial deals for United"

Matt Judge (behind Woodward)

The one with perhaps the loudest voice in all of this, even though you don't hear him directly . Sportsmail Pete Jenson, based in Spain, wrote earlier this week that Zidane insists that he wants Pogba on Real Madrid & # 39; s pre-season tour in just three weeks.

Real Madrid travels to Canada on July 8 and Zidane wants the French midfielder to join other new signing sessions Rodrygo Goes, Eder Militao, Luca Jovic, Eden Hazard and Ferland Mendy.

Zidane wants Pogba to have that extra week of vacation instead of joining United, which could cause a tense first week of July with Pogba likely reporting to United on July 1. Pogba is the missing piece in the precious puzzle of Zidane. Real Madrid's manager has already spent £ 344 million in the summer transfer period "

<img id =" i-d8b40bab6033521e "src =" https://dailym.ai/2uS4u1n /1s/2019/06/18/12/14934954-7153561-image-a-36_1560858751763.jpg "height =" 488 "width =" 634 "alt =" The Real Madrid manager has already spent £ 344 million in the summer transfer period

The Real Madrid manager has already spent £ 344 million in the summer transfer period

Florentino Perez

Real Madrid has this spent £ 344 million in the summer. If you want to buy Pogba, it means you say goodbye with another £ 130 million. As much as Perez, the president of Real Madrid, is willing to make his way through more money, there is also a promise to free money by selling players. In his eyes it is crucial that he makes a move for Pogba possible.

Zidane ran away to Real earlier and he would be willing to do it again, he would not get what he wanted. He wants to manage the best and Pogba, who greatly admires Zidane, would tick that box.

<img id = "i-162a243ce78a8d24" src = "https://dailym.ai/31y9qYu However_Perez_is_reluctant_to_grant_Zidane_his_wish-m-17_1560856555568.jpg "height =" 417 "width =" 634 "alt =" <img id = "i-162a243ce78a8d24" src = "https://dailym.ai/2WgE5KP /18/12/14780288-7153561-However_Perez_is_reluctant_to_grant_Zidane_his_wish-m-17_1560856555568.jpg "height =" 417 "width =" 634 "alt =" However, Perez is reluctant to grant Zidane his wish "class =" blkBorder img-share "

Real President Florentino Perez has been told by Zidane that Pogba is his target

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connecticut-seo-adwords · 6 years

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SEO in 2017: Proven Content Ideas That Attract Backlinks

In this guest post, Glen Allsopp explores SEO in 2017, offering up in-depth content strategy ideas to help you attract backlinks to your site.

Pat FlynnMarch 27, 2017

This is a guest post from Glen Allsopp from Gaps.com, who (fun fact) was featured in SPI Podcast Session #3 from over six years ago! He was one of the first in the world of SEO to really inspire me back in the day, and someone, although quite a bit younger than me, I very much look up to.

He’s been diving even more into the world of SEO since 2010, which is why I wanted him to share a guest post about what’s working today.

I’ve been actively involved in the SEO world for eleven years now, and if there’s one thing that has kept me so interested in the topic it’s the ever-changing landscape of what works, right now.

Since I was sixteen years old, I’ve been writing articles on what Google looks for when ranking websites. Back then I would talk about things like constantly adding content so your website appears “fresh,” how many times your target keyword should be on a page, and making sure all of your URLs had keywords in them, like this: terms-you-want-to-rank-for.html.

Easy to use CMSs (content management systems) like WordPress were not really a thing at that time so most changes people recommended for your site—like your URL structure—had to be done by manually editing files on your server.

While I prefer how much easier technical changes are these days, I do miss one thing from the past: picking up backlinks was so much easier.

We didn’t have the ‘nofollow’ attribute so people could devalue the links they were giving out. People actually linked out to articles they enjoyed reading rather than sending a tweet or giving a Facebook like. You could write articles for other sites without people thinking you were doing it just to manipulate Google rankings. And when blogging did start becoming a thing, we would use something called “pingbacks” to let people know we linked out to them, with the favor often returned.

That was a long time ago, so instead of reminiscing on the past, it’s wiser to think about the future.

Ranking in 2017 and Beyond

You could rightly say that the only constant in SEO is change, but almost all of us who try to improve the rankings of our website in Google would agree that links have always played a big part in their algorithm and will likely do so for a long time to come.

For those of you new to SEO, that’s simply getting people from websites that are relevant to yours to link back to you. Google follows these links, and it’s how they get a picture of the web.

In a recent round-up interview with some well-known SEO experts, they all unanimously stated that links will continue to be a big factor in 2017 as well.

Dan Sharp, creator of the popular Screaming Frog Spider, said, “I believe links will continue to play an important role in scoring in the longer-term.”

Dan Shure, a popular SEO podcaster, said, “Links will in my opinion always play an important role in rankings.”

With the premise that links are still hugely important in mind, the questions I want to tackle in today’s article are these: Are links really harder to get than ever before? If so, how do you go about building them?

I’ve spent a lot of time covering legitimate forms of link building (known as “whitehat”) like earning links naturally and also the more “greyhat” side of things like utilizing private link networks and creating private communities who link to each other.

Today, I only want to focus on one form of link building, and that’s writing content which entices others to link out to you. In other words, earning links by offering value.

In December 2016 I launched a new blog sharing online business opportunities with my audience. I hoped they would react well to my new focus—away from constantly writing about SEO. The results were far better than I expected.

In its first full month online (January 2017), the site attracted more than 140,000 unique visitors, which I couldn’t be more happy about. Visitors found Gaps via my email list, Facebook, Twitter, and Reddit, where I was the number one story for the day in the “Entrepreneur” subReddit.

There is just one noticeable downside to reaching so many people that wouldn’t have happened in the past: I wasn’t picking up any links.

Some of the articles I’ve written on Gaps would have picked up hundreds of links in years gone by, but today the links that trickle in are those from social aggregators like Inbound.org or Growthhackers which link out to dozens of other sites on a daily basis. I haven’t picked up any of the powerful links I would have done previously from some of the biggest names in marketing.

I’m not writing this to complain. Not at all. But if links to content are harder to get than before, does any content still attract links?

Do People Really Link Out Less Than Before?

It’s easy to say something like, “People are more likely to tweet than give a link,” but I would rather not make any claims without backing up what I say with real numbers.

Link building certainly isn’t dead. I did pick up a few links from forums where people talked about my articles and someone even wrote about how much money I spent on my domain name. But is it fair to say that sites which regularly pick up links struggle to get them in the same numbers as before?

The first site I want to inspect is the blog of Seth Godin. The site hasn’t changed much over the years—he writes short blog posts, frequently—so it should be a good indicator of how our linking habits have evolved.

While Seth has a presence on both Twitter and Facebook which he couldn’t have had in the past, he is not behind either accounts. There is nothing personal about them. They just share links to his latest blog posts.

Here are the number of referring domains (unique sites) that have linked to Seth’s most popular blog posts which were published in their respective year.

We can see that the three years from 2008 to 2010 were very good for Seth in terms of attracting links. We can also see there is a clear decline in how many unique sites link to his articles over the past few years.

Moving on, the next site I wanted to look at is Nerd Fitness from my good friend Steve Kamb. Steve receives hundreds of thousands of visitors to his site each month and while he hasn’t been around for as long as Seth, we still have seven years of data to look at.

Although the trendline would have looked very different if he hadn’t written such a killer post in 2010 (The Beginner’s Guide to the Paleo Diet), it’s clear that in 2015 and 2016 his most-linked-to articles simply didn’t attract links like before.

When I started my personal development blog back in 2009, one of the sites that was growing quickly was called The Art of Manliness. Digg, a site similar to Reddit (which Reddit later overtook in traffic), could easily send 30,000-50,000 visitors to a website, and The Art of Manliness was regularly featured on their homepage. They’ve amassed over one million likes on Facebook so the brand is still going strong, but what about their backlinks?

The decline here is much more horizontal, with recent articles still attracting links from hundreds of different domains. That’s a good sign for those of us worried about our link building future, so let’s see if there are any more sites on a similar role.

Tim Ferriss, author of The New York Times bestsellers like 4-Hour Body and 4-Hour Chef, also has a popular blog at FourHourWorkWeek.com. It’s great to see that the decline for Tim here is even less, meaning he’s still able to attract links to recent articles.

If there wasn’t such an anomaly with his results back in 2007, this would have been the most consistent chart yet.

And last but not least, I couldn’t write a guest post for SPI without looking at the data for Pat’s blog as well. I know Pat himself would be interested in this, so here we go.

With an absolutely killer post in 2008, with 454 domains linking to him, Pat really outdid his other content nine years ago. While the numbers are low in 2015 and 2016, they’re not too different from 2009, 2012, and 2013 where his best article received links from around 40 different websites.

As a side note, please accept that the figures above are never going to be 100 percent accurate. We don’t have direct access to Google so it’s impossible to say how many links they find for each site. I used Ahrefs for this data and it is widely regarded as the closest alternative we have.

One could argue that my data is flawed. The older posts have been around for longer which gives them more time to pick up links.

But we can also counter-argue that there are far more people online these days, and with social media, these featured websites are reaching a lot more readers who own websites and could link out to them.

What I care about more than how scientific my results are is the fact that great content still attracts links. So let’s look at what they’re writing about, and who’s linking out.

1,700 Linking Domains to a New Piece of Content

While sites seem to be receiving fewer links than before, they’re still receiving links.

Jon Cooper of Point Blank SEO recently tweeted a great example of an article that had gone viral in link building terms and amassed a large number of links for a relatively unsexy topic. The article was on the state of American consumer debt (I did say it wasn’t sexy) by the blog NerdWallet. Here’s how many links it received.

The rapid growth in the chart is a little deceptive—the article was written in 2015 and then the links were redirected elsewhere—but it has picked up links from places like The Atlantic, LifeHacker, Zillow, and Fool.com.

What should be interesting is not where they’re receiving links, but the context of those links. Let’s look at the actual sentences with the underlined text being where the link would be.

The biggest sources of debt? Housing education

According to NerdWallet’s 2015 American Household Credit Card Debt Study

Roughly 40 million Americans owe more than $1.2 trillion in combined student debt

The links don’t stand out. They’re more of an afterthought to a point that the author is trying to make. This is because the NerdWallet article is focused on data, so when the author from another site wants to make a point, they casually link to that data to back up their claims.

NerdWallet’s data comes from a large survey of their audience, which allows them to present the data in an attractive way each year that only they can produce.

What could you survey your own audience about which could create some interesting charts and numbers for other people to mention?

During a speech at HackerCon in 2015, the founder of NerdWallet stated that his team’s goal is to produce 500 content pieces each month with the aim of generating more links back to their site. They realized that SEO was the biggest driver of new visitors to their site, and certainly learned how to master it.

They’re not the only one who use surveys to good effect. SEO software company Moz.com has picked up thousands of links over the years to their annual industry surveys. It’s interesting they let a guest author share one for 2016, but it still resulted in a very popular post.

You don’t need thousands of people to take part to have value to offer. Some of the best data I’ve seen comes from surveys which only had around 100-300 people take part. And if you’re not design-inclined, you can use a tool like Survey Monkey to help you collect data and create charts.

Tim Ferriss’s Most Linked-To Blog Post of 2016

If Tim’s blog, The Four Hour Workweek, had not had such a well-linked-to post back in 2007, his link attraction chart would have been almost constant over the years.

Even in 2016 some of his articles are picking up hundreds of links from other websites. Of course, it helps that Tim already has a big audience, but he wrote a lot of articles in 2016 which didn’t entice people to link out to him. Tim’s most linked-to post of 2016, which picked up more links than his best articles in 2008, 2011, 2013, and 2015, was his interview with Seth Godin.

Seth Godin has done a lot of interviews with podcasters, but this one was pretty notable. Not only was it over two hours long but it covered Seth’s daily habits and disciplines, something a lot of people were genuinely interested in, especially when said individual has written over a dozen bestselling books.

It’s not the first time that interviews have helped people to get noticed. When Nathan Chan, owner of Foundr Magazine, was on the Smart Passive Income Podcast, he talked about how landing an exciting interview helped catapult his brand into the big time. He pushed for weeks and weeks to interview Richard Branson, and eventually, he got his wish. For a new business magazine trying to show credibility in a competitive market, landing a single interview with a big fish like Richard was enough to do just that.

Tim and Nathan both say they’ve regularly reached out to people for months and months before finally getting them to agree to be interviewed.

Is there a person in your industry who is notoriously difficult to get on a podcast? Or is there someone who has done interviews but hasn’t been asked questions you would love to know the answers to?

It will take a bit of work, and perhaps some outreach charm, but the results could most certainly be worth it.

The Classic List Post . . . With a Twist

If you’ve been using the Internet for more than a week you’ve likely come across a number of list posts popularized by the first bloggers and then taken to the extreme by sites like Upworthy and BuzzFeed.

Headlines like “11 Reasons to Eat Avocados” and “6 Quick Tips to Improve Your Snowboarding” are the kind of articles that healthy eaters and snowboarders are likely to click on to get their content fix.

As a marketing tactic, the list post idea has been done to death, but there is a twist that can keep them valuable, and that’s to make them both valuable and timeless.

Instead of whipping up another quick guide for pageviews, try to put something substantial together that people can benefit from for years to come.

The Art of Manliness did this with their guide, 100 Books Every Man Should Read, which has picked up over 4,500 links from 632 different websites. Even more impressive is it still picks up new backlinks every few days.

Another great example of this tactic in action is from The Simple Dollar, who wrote about 100 great tips for saving money.

The article was written just over a year ago and has managed to attract links from over 550 different websites. The key difference between list posts that attract links and those that don’t, seems to be substance. Not just throwing up a quick “7 days to do this” article, but really going into a topic in depth and sharing a lot of insights.

130 Links in the Last 30 Days: The Pat Flynn Approach

Since I’m writing for Pat’s blog today, I had to cover one of the tactics which has helped his website earn hundreds of thousands of backlinks.

The following post, which was written back in 2012 (!), still picked up over 100 new backlinks in the last 30 days. Tools like Ahrefs—used to analyze this data—aren’t only going to pick up great links, but there are definitely some in there.

As Pat has been known to do over the years, he created a step-by-step guide to a topic he knows his readers need help with. In this case, it was getting started with podcasting.

Pat put together a complete tutorial including the “5 things you should prepare before you begin recording.”

The reason articles like this continue to pick up links years after being published is because—just like the list posts which attract links—they’re timeless. Pat can link back to this guide any time he recommends podcasting as a marketing tactic as the overall information hasn’t changed. And if it has, he can update the post.

His guide has picked up links from the likes of:

Lifehacker

Problogger

ConversionXL

Mixergy

Buffer

Besides Lifehacker, these are some of the biggest brands in the marketing world and the exact type of place that any marketing blog would love to pick up links from.

I wrote a guide about WordPress SEO back in 2010 which still picks up links to this day. Steve’s Nerd Fitness has more links to his guide to the Paleo diet than anything else. Steve Pavlina has thousands of links to his articles on how to get traffic to a blog written over seven years ago.

So, ask yourself this question: What would your audience love for you to write a tutorial on? What could you write about now that you could reference in a year or two from now and people would still be interested in it?

Appeal to Your Readers’ Core

Around nine years ago I ran a personal development blog. The site was reaching approximately 100,000 visitors per month after the first year so it’s fair to say I had learned what people were interested in reading about.

Guest blogging for SEO was not something that was looked down upon back then so it’s something I actively did. I’m talking about writing for thirty different blogs in a single month. I didn’t just write for other blogs for links, of course. I hoped to write something valuable that their audience would enjoy and that would, hopefully, incentivize them to come on over to my own website to read more of my writing.

Once such guest post I wrote for a site named Dumb Little Man went viral. The view counter for the article passed 150,000 before they redesigned the site recently and reset all the statistics.

Here’s the headline I used:

I aimed to take people out of the mundane, typical web browsing and appeal to them on a core level.

I’m not the only one who has succeeded with this. Steve Kamb of Nerd Fitness recently wrote a post about why your heroes are flawed. It’s a headline that inspires you to learn more about what you’re reading and re-think what you currently believe in.

It’s no surprise then that it’s picking up links in 2017 faster than anything else he has written.

You can really take a different, more personal viewpoint on any topic and turn it into something that readers care about. We’ve already mentioned how successful Steve’s site was in picking up links about the Paleo Diet and his recommendations for it, but you can also turn the subject on its head and attract attention.

The Everywhereist was named as one Time Magazine’s top 25 bloggers, and this is their most linked to article.

As a final example for this strategy, I had to include an article I loved which went viral recently in the marketing and business world.

With over 16,000 likes on Medium, it’s the most popular article I’ve ever seen on the site. If you write something that a lot of people see, picking up links is almost always going to be a natural byproduct.

Can you write a headline that makes people jump out of the frame of what they would typically expect to read, and back up what you’re saying with great points?

If so, there could be a lot of links heading your way.

The Light Bulbs that Attracted 309 Backlinks

With any product on the market you can think of, people are going to be running comparisons. Which brand makes better cross-country running shoes: Nike or Under Armor?

What’s better, an LCD TV or Plasma TV? Is Ultra 4K really that much better than HD? It may be surprising to you that people are also interested in light bulb comparisons.

The Simple Dollar compared exactly that and had more than 309 links sent their way.

Another example of very niche comparisons comes from Bryan Harris who put together detailed reviews of some of the best email marketing services.

It’s not the type of content that’s going to go viral and have the planet talking about it, but it is the kind of thing that people who are unsure about which email marketing tool to use are going to read.

I have been with Aweber for nine years and followed Bryan’s updates like a hawk because I’ve been curious about what features I’m missing out on from companies that have been quicker to uptake new features.

Staying with the marketing world, Search Engine Land recently wrote a comparison between Google Home and Amazon Echo.

SEL picked up over 900 backlinks from 150 different websites with their comparison, including from sites like:

Techmeme

Reference.com

Street Fight Mag

That’s a lot of links for an article that was only written a few months ago.

The key to succeeding with this comparison model is to compare something very specific to your audience.

People outside of Internet marketing are not going to care about email marketing service reviews and people who don’t care much for being frugal aren’t going to read thousands of words about light bulb comparisons.

What would your audience be interested in seeing you compare?

Share a Journey

Toward the end of 2016 I came across an article from a man named Filipe who had challenged himself to wake up at 4:30 a.m. for twenty-one days.

The resulting article shared a number of interesting insights, and picked up links from big brands like:

MTV.com

Business Insider

Rappler

Today.com

It inspired me to start my own early-rising challenge and I even created a personal website to share my journey. It’s something that gathered a lot of interest from my audience.

Another public journey that was well received was the “12 Startups in 12 Months” challenge by a man named Peter who goes by the moniker Levels.

Just like Filipe, Peter also picked up backlinks from some huge brands like:

The Next Web

Hacker News

Startup Grind

PHPDeveloper.org

And, as you can see from the chart below, the links keep coming.

Is there a personal challenge that you could take on, relevant to your industry?? How about living on just $300 for a month? Or trying to lose 30 lbs? Or beating a personal record in the gym?

If anyone is on the same journey or just curious about how you’ll get on, you may find many links being sent your way.

The Item-Hype Formula: A Secret Template

The item-hype formula is simply the name I’ve attached to a style of headline I see that is both popular and effective at attracting links. The name of this headline style is actually derived from the headline itself.

Item is the subject you’re talking about and hype is the follow up which makes people want to read it.

For example, a post I referred to earlier, “WordPress SEO: The Only Guide You Need.” The start is the item—the topic I’m talking about—and the hype comes after the colon.

Other bloggers have successfully used this title, in cases such as:

Open Source Blogging: Feel Free to Steal My Content (1,000+ links)

Geek to Freak: How I Gained 34 lbs. of Muscle in 4 Weeks (1,000+ links)

Vibram Five Fingers: The Barefoot Alternative (600+ links)

Just think of the last headline in a little more detail to see how it grabs your attention. There’s an alternative to going barefoot? People actually walk around barefoot? The headline creates questions in my mind, and I want to read the post to get answers.

Start a headline with the core topic you want to write about, and then add some hype to what you’re saying.

This is better than the typical clickbait headlines you’ll see from BuzzFeed because you’re setting the tone of the topic upfront. If you don’t have the content to back up your awesome headline, then it’s pointless crafting such a good headline that gets clicks in the first place.

Your headline, first and foremost, is purely designed to get people to read the rest of your post. Even though they’re reading it, they still have to enjoy it if they’re going to share it.

If I’m going to write a post about WordPress SEO and call it “the only guide you need” then I can’t just give a few generic tips on the subject. I have to make it the best guide online.

The Best Advice I Can Give You on Your SEO Journey

I don’t mean that you need to assemble a team of people to work for you or even partner up on your projects. I simply mean that you should find people on the same journey as you so that you can help each other along the way.

Brian Clark of Copyblogger fame and Darren Rowse of Problogger linked to each other hundreds of times during their first few blogging years.

Danny Sullivan of Search Engine Land and Barry Schwartz of Search Engine Roundtable did the same.

Jeremy Schoemaker and John Chow grew their blogs rapidly while promoting each other. It’s interesting to note that both blogs seemed to have died down in a similar manner.

JD Roth of Get Rich Slowly and Trent Hamm of The Simple Dollar grew massive audiences in sync and supported each other’s journey.

Pat started Smart Passive Income around 2009 and I started ViperChill as a marketing blog in 2010. For the first few years we chatted regularly, mentioned each other’s brands and learned what worked in growing an audience.

Ideally, you’re looking for three to four people who are already on the same journey as you. They’re trying to grow a brand in a similar field but you clearly aren’t competing for the exact same audience; or if you are, you’re not trying to sell the same products.

You won’t have much luck trying to convince people to build a site similar to yours or get involved in the same industry so you can promote each other. Even if you do, those people likely won’t stick around for very long. You’re looking to find people who have already proven that they’re self-drivers and have an inherent interest in the same subject as you.

If you’re active in your niche online, you’ll already know some of the up and comers in your space, or the big players who may be more approachable than you would expect.

The most obvious way to connect with these people would be to introduce yourself via email, but I wouldn’t do that to start with. Instead, I would start looking at how you can add value to that person by leaving comments, linking out to them, or suggesting improvements to their website.

Do it in a genuine way that shows you want to help rather than get something back.

Over time, these random moments of interaction can often lead to something more. You could always speed up the process by reaching out—after some prior value giving—and having a chat on Skype or even meeting up in person if possible.

Again, I recommend trying to connect with three to four other people on the same journey as you. In every niche there are always a few brands which get noticeably more traction and readers than everyone else.

With your new connections you can discuss and take part in things like:

What content worked that people shared

How promotions went in regards to product launches

Which traffic sources are bringing the most valuable readers

Linking to each other in relevant articles

Mentioning each other when being interviewed

They say two heads are better than one, and when it comes to link building and creating an online brand, I would totally agree.

There are so many facets to SEO that I have literally written hundreds of articles on the topic, but if you’re looking for content ideas that people are still shown to link to, the examples I’ve covered should help get you well on your way.

Source

https://www.smartpassiveincome.com/seo-in-2017/

0 notes

rodrigo-maio-blog · 6 years

Text

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0 notes

williamjharwick · 7 years

Text

SEO in 2017: Proven Content Ideas That Attract Backlinks

He’s been diving even more into the world of SEO since 2010, which is why I wanted him to share a guest post about what’s working today.

Take it away Glen!

While I prefer how much easier technical changes are these days, I do miss one thing from the past: picking up backlinks was so much easier.

That was a long time ago, so instead of reminiscing on the past, it’s wiser to think about the future.

Ranking in 2017 and Beyond

For those of you new to SEO, that’s simply getting people from websites that are relevant to yours to link back to you. Google follows these links, and it’s how they get a picture of the web.

In a recent round-up interview with some well-known SEO experts, they all unanimously stated that links will continue to be a big factor in 2017 as well.

Dan Sharp, creator of the popular Screaming Frog Spider, said, “I believe links will continue to play an important role in scoring in the longer-term.”

Dan Shure, a popular SEO podcaster, said, “Links will in my opinion always play an important role in rankings.”

And Marie Haines, one of the prominent leaders in SEO, said, “I think that links will always be important for ranking.”

Today, I only want to focus on one form of link building, and that’s writing content which entices others to link out to you. In other words, earning links by offering value.

There is just one noticeable downside to reaching so many people that wouldn’t have happened in the past: I wasn’t picking up any links.

I’m not writing this to complain. Not at all. But if links to content are harder to get than before, does any content still attract links?

Do People Really Link Out Less Than Before?

It’s easy to say something like, “People are more likely to tweet than give a link,” but I would rather not make any claims without backing up what I say with real numbers.

Let’s find out.

Here are the number of referring domains (unique sites) that have linked to Seth’s most popular blog posts which were published in their respective year.

If there wasn’t such an anomaly with his results back in 2007, this would have been the most consistent chart yet.

And last but not least, I couldn’t write a guest post for SPI without looking at the data for Pat’s blog as well. I know Pat himself would be interested in this, so here we go.

One could argue that my data is flawed. The older posts have been around for longer which gives them more time to pick up links.

What I care about more than how scientific my results are is the fact that great content still attracts links. So let’s look at what they’re writing about, and who’s linking out.

1,700 Linking Domains to a New Piece of Content

While sites seem to be receiving fewer links than before, they’re still receiving links.

What should be interesting is not where they’re receiving links, but the context of those links. Let’s look at the actual sentences with the underlined text being where the link would be.

The biggest sources of debt? Housing education

According to NerdWallet’s 2015 American Household Credit Card Debt Study

Roughly 40 million Americans owe more than $1.2 trillion in combined student debt

NerdWallet’s data comes from a large survey of their audience, which allows them to present the data in an attractive way each year that only they can produce.

What could you survey your own audience about which could create some interesting charts and numbers for other people to mention?

Tim Ferriss’s Most Linked-To Blog Post of 2016

If Tim’s blog, The Four Hour Workweek, had not had such a well-linked-to post back in 2007, his link attraction chart would have been almost constant over the years.

Tim and Nathan both say they’ve regularly reached out to people for months and months before finally getting them to agree to be interviewed.

It will take a bit of work, and perhaps some outreach charm, but the results could most certainly be worth it.

The Classic List Post . . . With a Twist

As a marketing tactic, the list post idea has been done to death, but there is a twist that can keep them valuable, and that’s to make them both valuable and timeless.

Instead of whipping up another quick guide for pageviews, try to put something substantial together that people can benefit from for years to come.

Another great example of this tactic in action is from The Simple Dollar, who wrote about 100 great tips for saving money.

130 Links in the Last 30 Days: The Pat Flynn Approach

Since I’m writing for Pat’s blog today, I had to cover one of the tactics which has helped his website earn hundreds of thousands of backlinks.

As Pat has been known to do over the years, he created a step-by-step guide to a topic he knows his readers need help with. In this case, it was getting started with podcasting.

Pat put together a complete tutorial including the “5 things you should prepare before you begin recording.”

His guide has picked up links from the likes of:

Lifehacker

Problogger

ConversionXL

Mixergy

Buffer

Besides Lifehacker, these are some of the biggest brands in the marketing world and the exact type of place that any marketing blog would love to pick up links from.

Write that.

Appeal to Your Readers’ Core

Once such guest post I wrote for a site named Dumb Little Man went viral. The view counter for the article passed 150,000 before they redesigned the site recently and reset all the statistics.

Here’s the headline I used:

I aimed to take people out of the mundane, typical web browsing and appeal to them on a core level.

It’s no surprise then that it’s picking up links in 2017 faster than anything else he has written.

The Everywhereist was named as one Time Magazine’s top 25 bloggers, and this is their most linked to article.

As a final example for this strategy, I had to include an article I loved which went viral recently in the marketing and business world.

Can you write a headline that makes people jump out of the frame of what they would typically expect to read, and back up what you’re saying with great points?

If so, there could be a lot of links heading your way.

The Light Bulbs that Attracted 309 Backlinks

With any product on the market you can think of, people are going to be running comparisons. Which brand makes better cross-country running shoes: Nike or Under Armor?

What’s better, an LCD TV or Plasma TV? Is Ultra 4K really that much better than HD? It may be surprising to you that people are also interested in light bulb comparisons.

The Simple Dollar compared exactly that and had more than 309 links sent their way.

Another example of very niche comparisons comes from Bryan Harris who put together detailed reviews of some of the best email marketing services.

Staying with the marketing world, Search Engine Land recently wrote a comparison between Google Home and Amazon Echo.

SEL picked up over 900 backlinks from 150 different websites with their comparison, including from sites like:

Techmeme

Reference.com

Street Fight Mag

That’s a lot of links for an article that was only written a few months ago.

The key to succeeding with this comparison model is to compare something very specific to your audience.

What would your audience be interested in seeing you compare?

Share a Journey

Toward the end of 2016 I came across an article from a man named Filipe who had challenged himself to wake up at 4:30 a.m. for twenty-one days.

The resulting article shared a number of interesting insights, and picked up links from big brands like:

MTV.com

Business Insider

Rappler

Today.com

It inspired me to start my own early-rising challenge and I even created a personal website to share my journey. It’s something that gathered a lot of interest from my audience.

Another public journey that was well received was the “12 Startups in 12 Months” challenge by a man named Peter who goes by the moniker Levels.

Just like Filipe, Peter also picked up backlinks from some huge brands like:

The Next Web

Hacker News

Startup Grind

PHPDeveloper.org

And, as you can see from the chart below, the links keep coming.

Is there a personal challenge that you could take on, relevant to your industry?? How about living on just $300 for a month? Or trying to lose 30 lbs? Or beating a personal record in the gym?

If anyone is on the same journey or just curious about how you’ll get on, you may find many links being sent your way.

The Item-Hype Formula: A Secret Template

The item-hype formula is simply the name I’ve attached to a style of headline I see that is both popular and effective at attracting links.? The name of this headline style is actually derived from the headline itself.

Item is the subject you’re talking about and hype is the follow up which makes people want to read it.

For example, a post I referred to earlier, “WordPress SEO: The Only Guide You Need.” The start is the item—the topic I’m talking about—and the hype comes after the colon.

Other bloggers have successfully used this title, in cases such as:

Open Source Blogging: Feel Free to Steal My Content (1,000+ links)

Geek to Freak: How I Gained 34 lbs. of Muscle in 4 Weeks (1,000+ links)

Vibram Five Fingers: The Barefoot Alternative (600+ links)

Just think of the last headline in a little more detail to see how it grabs your attention.? There’s an alternative to going barefoot? People actually walk around barefoot? The headline creates questions in my mind, and I want to read the post to get answers.

Start a headline with the core topic you want to write about, and then add some hype to what you’re saying.

This is better than the typical clickbait headlines you’ll see from BuzzFeed because you’re setting the tone of the topic upfront.? If you don’t have the content to back up your awesome headline, then it’s pointless crafting such a good headline that gets clicks in the first place.

Your headline, first and foremost, is purely designed to get people to read the rest of your post. Even though they’re reading it, they still have to enjoy it if they’re going to share it.

If I’m going to write a post about WordPress SEO and call it “the only guide you need” then I can’t just give a few generic tips on the subject. I have to make it the best guide online.

The Best Advice I Can Give You on Your SEO Journey

Don’t do it alone.

I don’t mean that you need to assemble a team of people to work for you or even partner up on your projects.? I simply mean that you should find people on the same journey as you so that you can help each other along the way.

Brian Clark of Copyblogger fame and Darren Rowse of Problogger linked to each other hundreds of times during their first few blogging years.

Danny Sullivan of Search Engine Land and Barry Schwartz of Search Engine Roundtable did the same.

Jeremy Schoemaker and John Chow grew their blogs rapidly while promoting each other. It’s interesting to note that both blogs seemed to have died down in a similar manner.

JD Roth of Get Rich Slowly and Trent Hamm of The Simple Dollar grew massive audiences in sync and supported each other’s journey.

You won’t have much luck trying to convince people to build a site similar to yours or get involved in the same industry so you can promote each other. Even if you do, those people likely won’t stick around for very long.? You’re looking to find people who have already proven that they’re self-drivers and have an inherent interest in the same subject as you.

If you’re active in your niche online, you’ll already know some of the up and comers in your space, or the big players who may be more approachable than you would expect.

Do it in a genuine way that shows you want to help rather than get something back.

Again, I recommend trying to connect with three to four other people on the same journey as you.? In every niche there are always a few brands which get noticeably more traction and readers than everyone else.

With your new connections you can discuss and take part in things like:

What content worked that people shared

How promotions went in regards to product launches

Which traffic sources are bringing the most valuable readers

Linking to each other in relevant articles

Mentioning each other when being interviewed

They say two heads are better than one, and when it comes to link building and creating an online brand, I would totally agree.

SEO in 2017: Proven Content Ideas That Attract Backlinks shared from David Homer’s Blog

0 notes

andrewmrudd79 · 7 years