The Indian automotive market is a dynamic landscape, with car manufacturers constantly adapting their strategies to cater to evolving consumer preferences. In a recent development, Volkswagen has announced a shift in its approach to the Indian market, prioritizing premium offerings over venturing into the highly competitive sub-4m SUV segment. Let's delve deeper into this strategic decision and explore its implications for Volkswagen's future in India. The Allure (and Challenges) of the Sub-4m SUV Segment Earlier in 2024, news emerged regarding Skoda's development of a sub-4m SUV specifically for the Indian market. This sparked speculation about a potential Volkswagen equivalent, given the success of the Skoda-Volkswagen India 2.0 partnership, which utilizes the heavily localized MQB-A0-IN platform. However, Volkswagen has officially confirmed that they will not be entering the sub-4m SUV segment for now. This decision may seem surprising at first glance. The sub-4m SUV segment is a dominant force in the Indian market, attracting buyers with its combination of affordability, practicality, and compact size, ideal for navigating India's bustling cities. However, this segment is also fiercely competitive, with established players offering feature-packed vehicles at aggressive price points. Cracking this market requires a compelling value proposition and a willingness to compete on price, which might not align with Volkswagen's current brand positioning in India. Strategic Shift: Prioritizing Premium Models Volkswagen's decision to forgo the sub-4m SUV segment indicates a strategic shift towards focusing on premium offerings. This is evident in their current lineup, where the Volkswagen Virtus sedan serves as the most affordable option, with prices starting from ₹11.56 lakh (ex-showroom Delhi). Moving forward, Volkswagen plans to further solidify its position in the premium segment by introducing models positioned above the Taigun SUV and Virtus sedan. This strategic shift aligns with Volkswagen's global brand image, which is associated with quality, technology, and performance. By focusing on premium offerings, Volkswagen seeks to cater to a growing segment of discerning Indian car buyers who value these attributes. What Lies Ahead for Volkswagen India? While the sub-4m SUV segment might be off the table for now, Volkswagen's India plans are far from stagnant. Here's a glimpse into what's on the horizon: New GT Variants: As announced during their recent Annual Brand Conference, Volkswagen plans to introduce a couple of new GT variants for the existing Virtus sedan and Taigun SUV. These sportier iterations are likely to cater to enthusiasts seeking a more performance-oriented driving experience. ID.4 Electric SUV: Marking a significant step towards electrification, Volkswagen will launch its first electric car in India later in 2024. The ID.4 electric SUV is anticipated to arrive as a full import, paving the way for a more sustainable future for Volkswagen India. Volkswagen's Current India Lineup As of today, Volkswagen offers three models in the Indian market: Virtus Sedan: This stylish sedan competes with popular rivals like the Hyundai Verna, Skoda Slavia, Honda City, and Maruti Ciaz. Taigun SUV: The Taigun takes on the likes of the Hyundai Creta, Kia Seltos, Honda Elevate, and Maruti Grand Vitara in the highly competitive compact SUV segment. Tiguan SUV: For buyers seeking a larger SUV with premium features, the Tiguan squares off against competitors like the Jeep Compass and Hyundai Tucson. FAQs: Q: Why is Volkswagen not entering the sub-4m SUV segment in India? A: While official reasons haven't been disclosed, the highly competitive nature of the segment and Volkswagen's focus on premium offerings are likely factors influencing this decision. Q: What are Volkswagen's plans for the Indian market? A: Volkswagen plans to focus on premium models, introducing new GT variants for the Virtus and Taigun. Additionally, they will launch their first electric car, the ID.4 SUV, in India later in 2024. Q: Why is Volkswagen not offering a sub-4m SUV in India? A: Volkswagen has decided to focus on premium models and believes that the sub-4m SUV segment presents significant challenges in terms of competition and value proposition. Q: What models does Volkswagen currently offer in India? A: Volkswagen's current lineup in India includes the Virtus sedan, Taigun SUV, and Tiguan SUV, catering to different segments of the market. Q: What are Volkswagen's plans for India? A: Volkswagen plans to introduce GT variants for existing models and launch its first all-electric car, the ID.4 SUV, in India later in 2024, signaling a shift towards sustainable mobility solutions.

Every year a large number of customers wait and refer to the launch calendar of upcoming cars in India before they finally book a great one for themselves. 2019 was also one such year that saw some great models being launched in the Indian car market. As usual, some were fantastic hits, while some did not perform as expected. But since success and failure is a part of any car launch process, every car maker tries to take the results in their stride.

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The Renault TRIBER BS6 was one of the first cars on Indian roads to sport a BS6 compliant engine. Besides being an environmentally responsible car, the Renault TRIBER BS6 has a lot of other positives to its credit. The TRIBER is a 7-seater; a sub-4 metre car. Earlier, a 7-seater meant that the car would be atleast 4.5 meters long making it difficult to drive in bumper-to-bumper traffic, tough to manoeuvre with a larger turning radius, and also making it park in tight slots a task. But due to its sub 4-meter length, the TRIBER is extremely easy to drive, highly agile on heavy traffic roads, and a breeze to park even in tight parking slots.

Get Details:https://www.renault.co.in/

CNG cars under 6 lakhs – Save money and go green

With the CNG cars under 6 lakhs, you can save hard-earned money and go greener during regular commuting

Greener fuel for cars has been in the conversation for quite a long time in India. CNG has been the popular fuel choice for lakhs of private and commercial vehicle owners across India. CNG helps in emitting lower particles than petrol or diesel.

While the commercial models offer a wide choice with CNG as a fuel option, private cars are not that readily available with CNG. However, you can always opt for Maruti Suzuki Alto 800, Maruti Suzuki Alto K10, Hyundai Santro or Maruti Suzuki WagonR, if you are looking for CNG cars under 6 lakhs.

2017 marks the entry of Toyota’s luxury hand, Lexus in the Indian market. The Lexus ES300h is based on Toyota’s K platform which also underpins the Camry.

As far as styling is concerned it definitely makes an impression and the signature Lexus spindle grille looks bold and the arrow-like LED daytime running lamps completes the premium front look. In outline the pronounced shoulder line, coupe-like roofline and well detailed multi-spoke alloys look nice. At the rear the signature L-shaped taillight, an integrated spoiler and shapely bumper looks really nice.

Where the Lexus ES has a luxurious appearance on the outside, the account once step inside isn’t as glowing. The curvy dash design definitely gets a big thumbs up from us, but it is in detail where the ES300H somewhat disappoints.

Touch points like the steering, gear-lever, door handle and hand rest are all draped in rich hand stitched leather. But in most other places it is all covered in hard plastics and this is where ES300H’s price tag seems a bit too steep.

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5 REASONS WHY YOU SHOULD BUY NEW VERSION OF HYUNDAI SANTRO 2018 - Truecolumn 

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The car that truly made the 7-seater a cynosure of the eyes of families in India was the Renault TRIBER. The TRIBER is not only a sub-4-meter car, but it also offers the most value for money with a starting price of just Rs. 5.3 Lacs (ex. Showroom Delhi). Families had a choice of traveling together in comfort with a feature-rich car. The instant hit was the modular seating arrangement that converts the car into a 2, 3, 4, 5, 6, or 7-seater within seconds, thus leaving the rest of the space for luggage. With no compromise on the safety of the passengers, the car’s interiors are roomy and ergonomically designed not only for weekend family getaways but also for the daily urban commutes. The high ground clearance of 182 mm and the sub-4-meter length makes the Renault TRIBER an ideal car to have in bumper-to-bumper traffic and on potholed roads in India.