#Snapdeal
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Snapdeal Super Sale: Unbeatable Discounts Await! Shop Now and Save Big
Ready to snag unbeatable discounts on a wide array of products? Dive into the Snapdeal Super Sale today! With a plethora of exclusive offers waiting for you, now is the perfect time to shop and save big on your favorite items. Don't miss out – start browsing now and enjoy incredible deals on Snapdeal.
URL: https://www.snapdeal.com/
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The Power of E-commerce: How Online Marketplaces are Driving India's Retail Boom
Power of E-commerce: India's Retail Boom
#Ecommerce #Flipkart #onlinetechnology #market #Walmart
What is the power of E-commerce?
The E-commerce sector has become one of the global powerful revenue generators. If you know your targeted audiences and the role of E-commerce, you have the tools to revolutionize the rapid online marketplaces.
In India, let’s say, Nykaa, Flipkart, Snapdeal, or Blinkit, the E-commerce giants are attracting customers with rapid delivery let’s say in 15-20…
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Snapdeal's Watch on Sale: A Haven for Watch Enthusiasts and Collectors
Are you in search of the perfect Snapdeal watches to complement your style? Look no further! Snapdeal, the renowned online eCommerce platform, offers an extensive collection of Snapdeal watches, catering to every taste and occasion. From elegant dress Snapdeal watches to functional sports Snapdeal watches, Snapdeal has it all. Discover your ideal timepiece today on Snapdeal and experience the blend of fashion, functionality, and affordability. Click here to explore Snapdeal's exclusive Snapdeal watches range.
URL: https://www.snapdeal.com/prod
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Snapdeal’s Epic: Story of Rise and Fall
Snapdeal’s Epic: Story of Rise and Fall
Snapdeal, once known as one of the most trusted marketplaces, had the most dramatic rise and fall, challenges, and opportunities in the digital marketplace. From its inception till 2017, Snapdeal’s journey has been a lesson of innovation, competition, wrong decisions taken, and lessons learned.
Inception and continuous journey
Kunal Bahl and Rohit Bansal founded Snapdeal in February 2010. In the beginning, it was a daily deal platform as a coupon provider. Initially offering discounts on a wide range of products and services. Later, company officials found the scope of e-commerce business in India and they changed the website to a full-fledged online marketplace.
Early days and funding
Since the company started in the days when people started using smartphones and the internet, it has seen exponential growth in users as well as in business. Snapdeal‘s business model was to offer products at competitive pricing. The company attracted funding from good and big investors, including Nexus Venture Partners, Kalaari Capital, and Softbank, which added substantial capital to fuel its expansion. Ratan invested. Also, other investors were Ru-Net Holdings, Premji Invest, Tybourne Capital Management, Temasek Holdings, Blackrock, eBay, Saama Capital, Intel Capital, Ontario Teachers’ pension account, Singapore-based investment entity. Brother, Alibaba Group, Foxconn Technology Group, Bessemer Indo US Ventures, Fortune Apparel
Story of Success
When Snapdeal was busy building too many warehouses they never worked on their USP in categories like Flipkart had fashion and electronics and Amazon had pantry and prime. By 2014, Snapdeal had a significant number of customers and a market share, and in March 2015, their total market share was 24% and September 2015 was the peak when they had a market share of 25%’. , Snapdeal has had the highest number of warehouses to Amazon and Flipkart.
Acquisition and Ventures
Snapdeal bought many companies but most of them failed. They bought Exlusively.com earlier but it shut down in a year. Also, they were in talks to acquire fashion marketplace VOONIK and e-commerce marketplace Zapyle but failed after some stages of discussions. The company acquired companies like Reducedata, RupeePower, Doozton, TargetingMantra, Reduce Data, Fashiate, MartMobi Technologies, RupeePower, Exclusively, Wishpicker, Doozton, Shopo, eSportsBuydotcom, Grabbondotcom. that did not give any fruitful result.
They bought GOJAVAS but failed to utilize it and finally sold it to Pigeon Express despite a 20 million investment in GOJAVAS. Another acquisition was FREECHARGE, which acquired 350 million and, for that, was a competitor of PAYTM but did not capitalize and, due to a loss, Snapdeal sold it to AXIS BANK for 80 million. Freecharge could be a game changer if it was done during demonetization but did not attract more customers and it was a loss deal.
Another big acquisition was Unicommerce, which was an e-commerce-enabled software used to manage warehouses and inventory. This platform was very popular with sellers who used to sell on marketplaces. Snapdeal acquired this company in 2015 in undisclosed amount. However, the company did not get fruitful results after the acquisition. Their tie-ups with redBus, ClearTrip, Urban Clap, which is now known as Urban Company, and Zomato for their respective services failed to make any impact.
Strategic Mistakes
Inhouse Seller or Armband Seller
Every big company in e-commerce had its seller, like Flipkart had WS Retail and Amazon had Cloudtail and they were getting the maximum sales of their website from these sellers, whereas Snapdeal did not have any.
Omni Channel Failure
It could be a game-changer but didn’t happen. In this process, customers can order a product and pick up the order in 2 hours from any store and the offer is not available in cash on delivery. Tata Cliq had the same practice. Initially, Omni Channel started in 70 cities.
No Grocery and Furniture Category
The furniture and the grocery category was one of the big revenue generators of the e-commerce marketplace. In 2016, total sales of these categories were $25 Billion and $ 250 million sold online, whereas in 2020, $35 Billion was total sales and $750 million online. It was indicates that these two categories are getting a significant share in online sales. Snapdeal did not have either of these.
Value Added Service
Like Amazon, Amazon Prime gives benefits to shipping and delivering the order the next day in 499 rupees. In 2015 it said one in every three orders is a prime order. They also offer other benefits, like Amazon Prime Video. Snapdeal launched Snapdeal Gold and they started delivery on the next day delivery and also gave customers 14 days return time instead of 7 days, but at the end of the year, they got only 20% of orders, which was from Snapdeal Gold. Customers wanted more apart from shipping, which they did not have to offer, like Amazon Prime video.
Customer Version on Snapdeal
A lot of customers started claiming that they were receiving the wrong item, counterfeit items. Customers were receiving the items after the promised delivery day. There were a lot of complaints about late delivery and package mishandling. Some customers received bricks instead of phones, However, brick delivery happens with other websites too.
So, the latter one was instructions from the courier company if the package value is higher to ask the customer to open the package in front of the courier guy, and if there is any issue then can be addressed at the same time. Customers started moving to other marketplaces after September 2015 and Snapdeal started losing its business. They wanted to give a discounted product instead of having a loyal customer base. They never focused on it.
Boycott Snapdeal
It happened twice by some groups and many customers uninstalled the Snapdeal app and rated 1 or 2 on the Google Play store. The first time, it happened due to a statement by Amir Khan who was the brand ambassador for this company, and 2nd time there was some issue with Snapchat but it was communicated that Snapdeal had done this. If a company’s graph is going down, then a couple of factors about losing customers can be a lot and the same happens with this company.
Seller Version on Snapdeal
Sellers Basic Issue
I was also one of the sellers of Snapdeal and I have seen it very closely and know the views of a lot of sellers. Seller support of Snapdeal was not good and it even seems they do not keep the follow-up if you contact them regarding the issue. Every day they had technical problems with their panel and it was not easy to process the order on time.
They started increasing the commission on the items and there was a time when they were charged 2.5 times in comparison to other marketplaces. A lot of fraudulent orders started coming to the panel and the seller was supposed to pay for the shipping of those orders. We were getting a lot of COD returns. However, these were the general issues.
Account manager for the seller
Every account had an account manager who was visiting the premises of the sellers from time to time. But their only interest was to sell loans and advertisements. Most of the salespeople wanted to increase their business in an organic way but they wanted to get a part of the sale in terms of advertising for sale.
Big Strategic Mistake
Snapdeal started a process where every person has to send their products to a warehouse and all the orders will be fulfilled from there. Unlike Amazon, where you have the right to choose the product you would like to send to a fulfillment center and you can even do additional listing on Amazon as fulfilled by a seller. But this option was not available in Snapdeal.
They said that a seller can ship a maximum of 5 orders from their premises. When sellers sent their products to warehouses, some were lying for weeks and sellers started complaining about it but the issue was not resolved. Later on, Snapdeal asked sellers to get the items from a warehouse. When they went to pick up, they found that a lot of items were missing and this was done by the warehouse team members. A lot of complaints were about it but nothing happened.
In this whole scenario, Snapdeal was the only loser. They restricted the order to 5 and the buyer wanted the item and when they tried to purchase the item, it showed out of stock. So, they purchased from other marketplaces. So, the only loser was the policymaker.
Order Fulfilment Issue
During the sale, their fulfillment capacity, once finished, blocks the order from customers and does not take any more orders. However, small and medium sellers were at a loss as they were getting hardly any orders due to fulfillment capacity, whereas they also spent some amount on inventory and warehouses. On the other hand, some sellers were receiving orders on other marketplaces. So, they almost lost their trust in the company in return on investment. So, they started working with other marketplaces.
CEO and Management Decisions
Another big setback for the company was the leaving of Nikesh Arora from Soft Bank. He was president of Soft Bank.
Snapdeal Merger with Flipkart
Sanpdeal was the only Unicorn e-commerce company that crossed first the market value of $1 Billion. In the middle of 2015, it reached $6.5 Billion. However, due to their internal policy and customer dissatisfaction, they started losing their business. Their customer share decreased from 25% to 4%. Flipkart tried to acquire Snapdeal and it was almost done. However, due to big opposition from investors, it did not happen.
Snapdeal 2.0
Since the merger did not happen with Flipkart, then the company started once again. It was called Snapdeal 2.0. However, as per their claim, they minimized some losses and gained new customers. But, the same number of customers did not start purchasing from Snapdeal. In the new system, they remove badly rated sellers and give benefits to good well-rated sellers. Their other policy is to involve manufacturers and ship the order directly from manufacturer to customer. We call it M2C(Manufacturer to Customer).
It was claimed that revenue from operations increased by 85% and traffic increased by 100%. Where 80-90% of orders are being received from non-metro locations. The company added 6 million new customers during the lockdown and 20K more sellers were added during that lockdown time.
Snapdeal aims to achieve profitability within the next quarter, as it bets heavily on the value customer base to drive growth, according to Himanshu Chakrawarti, CEO, Snapdeal Marketplace.
We are hoping that the company can do best in this sector. However, it is very hard to regain customers and build trust again.
Digital Marketing Services and E-Commerce Solutions in Delhi, India.
Also, read the below articles:
RISE AND FALL OF AN E-COMMERCE GIANT – eBAY INDIA
Flipkart – An online bookseller to one of the largest marketplaces
E-Commerce: The Internet’s Retail Revolution
The Social Media Revolution: From MySpace to TikTok
Online Marketplaces – Unleashing the Power of Digital Marketing Influence
Digital Marketing Services, SEO and E-Commerce Solutions in Delhi, India
Author – Farhanul Haque
This article is written by the Founder of Digitamizer who has been working in the e-Commerce Sector Since 2006 and is also a certified Digital Marketing Professional from IIT, Delhi, India.
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Our Team Of Experts Will Study Your Case Thoroughly And Identify The Reasons Behind The Suspension Of The Seller Account. After A Detailed Study, We Will Bring You A Guaranteed Solution Of Reinstatement Of Your Seller Account.
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Hello Every One I Am Dinesh Seller Consultant On Mission Ten X
👉 क्या आप पूरे भारत में अपने प्रोडक्ट सेल करना चाहते हैं
👉 क्या आप अमेजॉन फ्लिपकार्ट जेसी वेबसाइट पर लड़कियों की कुर्ती सेल करना चाहते है
👉 तो जाने ऑनलाइन सेलिंग के बारे में और स्टार्ट करे अपनी खुद का ऑनलाइन बिजनेस इन सभी वेबसाइट पर
Amazon, Flipkart, Meesho, Myntra Ajjo Snapdeal और भी बहुत वेबसाइट पर
@missiontenx देगा फ्री कंसल्टिंग सेलिंग की पूरी जानकारी
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How to Delete Snapdeal Account Permanently in [ 2024] Best Trick
How To Delete Snapdeal Account: Hello friends, welcome to our website Techy Loan friends, today we have brought a topic which will help you in deleting the account of Snapdeal app.
Friends, Do you know! you cannot directly delete the account of Snapdeal app, there is nothing to worry about it, we have a trick and method through which you can delete the account of a Snapdeal app permanently.
Friends, you just have to follow our given method carefully, only then you will be able to delete your Snapdeal account, So, let’s get started and say goodbye to Snapdeal.
How To Delete Snapdeal Account [ Best Method ]
Friends, do you also want to delete Snapdeal account for some reason, are you also not happy with this app like me then today you have taken the right decision because you have come to the right website.
Friends, Snapdeal is an Indian e-commerce platform that sells a variety of products on its website and app. Snapdeal was started in the year 2010 and was created by Kunal Bahl.
Friends, you can buy various types of products in Snapdeal like clothes, toys, electronics, shoes, slippers etc. You can easily buy these products from Snapdeal’s website and app.
follow these steps to delete Snapdeal Account:-
Open you phone
Now Find Gmail Application
Open Gmail App and tap on the “Compose Button“
Write “Request to Delete My Snapdeal Account” in Subject
Write mail for deleting Snapdeal Account
After that Send it to [email protected]
Now wait for 3–4 business
Well Done
I have Another Method to its Account Form this >> Link
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Navigate, Communicate, and Ride Safely with Snapdeal Bike Phone Holder
Keep Your Ride in Control: Snapdeal Bike Phone Holder - The Ultimate Riding Companion
Introducing the Snapdeal Bike Phone Holder, the perfect accessory to enhance your biking experience. Designed with precision and durability in mind, this holder ensures you stay connected and in control while on the road.
Stay Connected Safely: Our Bike Phone Holder allows you to keep your smartphone within easy reach, ensuring you can access important information like navigation, calls, and music without compromising your safety. Stay connected while keeping your hands on the handlebars.
Universal Compatibility: No matter what smartphone you own, our holder offers universal compatibility. Its adjustable design securely grips your device, whether it's an iPhone, Android, or any other smartphone. You can ride with confidence, knowing your phone is safe and secure.
360-Degree Rotation: Achieve the perfect viewing angle with our 360-degree rotation feature. Whether you prefer your phone in portrait or landscape mode, our holder adjusts to your preference. Navigate, answer calls, or capture scenic moments with ease.
Robust and Reliable: We understand the demands of outdoor adventures. That's why our Bike Phone Holder is built to withstand rough terrains and varying weather conditions. It's durable and reliable, ensuring your phone stays in place no matter where your ride takes you.
Easy Installation: Installing our holder is a breeze. It comes with a secure and adjustable clamp that fits most bike handlebars. Within minutes, you can have your phone mounted and ready for your next adventure.
Enjoy Your Ride with Music: With your phone securely in place, you can enjoy your favorite tunes while cruising. Play your music, podcasts, or audiobooks without hassle, making your ride even more enjoyable.
Discover New Routes: Exploring new routes and trails is made easier with our Bike Phone Holder. Use your phone's navigation apps to discover uncharted territories and embark on exciting journeys.
Ride with Confidence: Snapdeal's Bike Phone Holder is more than an accessory; it's your riding companion. Whether you're a daily commuter or an avid cyclist, it ensures you ride with confidence, convenience, and safety.
Upgrade Your Cycling Experience: Elevate your biking adventures with the Snapdeal Bike Phone Holder. Stay connected, navigate effortlessly, and enjoy the freedom of the road while keeping your phone securely mounted.
Enhance your biking experience and ride with confidence. Get the Snapdeal Bike Phone Holder today and make every journey a seamless and enjoyable one.
#BikePhoneHolder#Snapdeal#RideWithSafety#CyclingCompanion#StayConnectedOnTheGo#BikingEssentials#HandsFreeRiding#PhoneMountForBike.
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Snapdeal - IN
As an online marketplace, selling more than 35 million products across 800 plus diverse categories from over 1,25,000 brands and retailers, Snapdeal has a lot to offer to its customers as well
Category : Fashion, Electronics
Region : India
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May God bless you with joy and prosperity on this auspicious day. Wishing you and your loved ones a very colourful Holi. #HappyHoli #holi2023 #colorsfestival #happiness #ecommercebusiness #ecommerceservices #onlinemarketing #amazonaccountmanagement #flipkart #Snapdeal #firstcryindia #1mg #Nykaa #myntra www.cartsmagic.com https://www.instagram.com/p/Cpe_9uOsjYU/?igshid=NGJjMDIxMWI=
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Want to Send a Snap with the Cartoon Face Lens?
The latest lens will help you to send cartoon face.
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Experience a new level of pleasure with our vibrators
Looking for a way to spice up your sex life? Look no further than the vibrator! These exciting and versatile sex toys can provide a level of pleasure and satisfaction that simply can't be matched by traditional sexual experiences.
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70+ Upcoming Latest IPO 2023 List!
Are you finding the Upcoming Latest IPO 2023 List? We provide all details and Many unicorn companies listed. Bajaj energy, byju's, ola, oyo rooms, swiggy, SAMHI Hotels, Fincare Small Finance Bank, Go Airlines, and Utkarsh Small Finance Bank is the latest upcoming IPO. If you want to know more about the IPO list for 2023, visit our blog!
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𝐋𝐞𝐚𝐫𝐧 𝐚𝐛𝐨𝐮𝐭 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐭𝐨 𝐀𝐝𝐯𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐜𝐚𝐫𝐞𝐞𝐫 𝐰𝐢𝐭𝐡 DICS Laxmi Nagar 𝐓𝐨𝐝𝐚𝐲!
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Boat Airdopes at Snapdeal - Shop Now for Best Deals on Earphones!
Boat Airdopes are a great choice for anyone looking for exceptional sound quality, ease of use, and affordability. Whether you’re commuting to work, hitting the gym, or just need some background music while you relax, Boat Airdopes have got you covered. So why wait? Get your pair today and experience the future of wireless earbuds at Snapdeal!
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