United Airlines is soaring to new heights with its commitment to passenger safety. The airline recently unveiled its innovative "Safety in Motion" video, a captivating and informative experience designed to engage even the most seasoned travelers. This unique video marks a significant departure from traditional safety presentations, offering a visually dynamic and interactive approach to educating passengers on critical procedures. United Airlines A Collaborative Effort for Enhanced Safety Safety is paramount at United Airlines. "Safety is the foundation of everything we do at United," emphasizes Sasha Johnson, Vice President of Corporate Safety for United. This dedication extends beyond cutting-edge technology and aircraft maintenance. It encompasses comprehensive crew training and clear passenger communication in the event of an emergency. The airline's commitment to passenger empowerment is evident in the "Safety in Motion" video, providing passengers with the knowledge and confidence to act appropriately in unexpected situations. The video's development was a collaborative effort, involving close cooperation with the Federal Aviation Administration (FAA) throughout the entire process. This ensured the content strictly adhered to all FAA regulations, with multiple checkpoints established during production. From script review and storyboard development to final video approval in March 2024, meticulous attention to detail guaranteed the video would effectively communicate safety protocols while meeting FAA guidelines. A Captivating Journey Through Safety "Safety in Motion" lives up to its name by employing a captivating and interactive approach. The video follows the path of a ball as it navigates a series of airplane-inspired scenarios within a life-sized, sequential reaction machine. Passengers witness real United employees demonstrating essential safety procedures as the ball rolls and bounces through various set-ups, including: Emergency exits Snack carts and beverage service Seatbelts and windows Passenger seating Directional signage This innovative concept not only educates passengers but also subtly highlights the intricate teamwork that goes into every United Airlines flight. "The safest safety video is one that passengers actively watch," explains Maggie Schmerin, Chief Advertising Officer for United. The creative team aimed to capture passengers' attention – regardless of age, background, or travel experience. By replacing static images with a dynamic and engaging narrative, the video ensures passengers retain crucial safety information. Behind the Scenes: A Production Feat Creating "Safety in Motion" involved a remarkable level of detail and collaboration. Here's a glimpse into the production process: 171 Customized Versions: To cater to United's diverse fleet, the video was adapted into 171 customized versions. These variations account for the airline's 8 different aircraft types, 20 distinct seat configurations within those aircraft, and 18 languages. A 10-Month Journey: The creative process for the video spanned ten months. Initial development began in June 2023, followed by filming in October 2023. The remaining five months were dedicated to meticulous editing, translation, and securing final FAA approval. A Collaborative Effort: The project involved a team of industry leaders. United partnered with their creative agency of record, 72andSunny, production partner 1stAveMachine, and award-winning director Karim Zariffa to execute the complex camera work required for the video. A Touch of Tradition: A nod to United's heritage is present in the video's soundtrack. The familiar melody of George Gershwin's "Rhapsody in Blue" remains a consistent element, having been featured in many previous United safety videos. United's Unwavering Commitment to Safety "Safety in Motion" serves as a testament to United's unwavering commitment to passenger safety. However, the video is just one facet of the airline's comprehensive safety program. United invests heavily in crew training, ensuring its employees are equipped with the knowledge and skills to handle any situation. Regular Training Regimens: Flight attendants undergo refresher training every 18 months, while pilots participate in simulator-based training with instructors and evaluators every nine months. These ongoing training programs keep crews sharp and prepared for any flight conditions. State-of-the-Art Training Facilities: United recently expanded its Flight Training Center in Denver, solidifying its position as the world's largest facility of its kind. This expansion includes a new 150,000-square-foot building and additional training simulators, further enhancing pilot training capacity. Similarly, United's Inflight Training Center in Houston has undergone upgrades with new classrooms, advanced cabin and door trainers, and a cutting-edge aquatic center specifically designed for water landing evacuation training.

Tommorow is Your Reward For Working Safely Today

Keeping a safe workplace is a journey; Interactivv can be your trusted partner for producing an Animated safety video to implement an influential safety culture in the workplace. We will help you in communicating your safety message as per your organization's requirements. Get in touch with us today!

Safety Videos: A Refreshing Approach to Workplace Safety

In the realm of workplace safety, traditional training methods often leave much to be desired. Enter safety videos – an innovative solution that combines entertainment with education to revolutionise safety training.

Engaging Visual Storytelling

Visual storytelling has long been hailed as a powerful tool for conveying information effectively. Safety videos harness this power to deliver safety protocols in a captivating and memorable manner. By using humour and relatable scenarios, these videos engage employees and enhance understanding and retention of safety procedures.

Efficient and Accessible Training

Unlike traditional methods, safety videos offer a convenient and accessible approach to safety training. Accessible anytime, anywhere, they allow employees to undergo training at their own pace, without disrupting daily operations. This flexibility caters to diverse learning styles while ensuring that safety remains a priority.

Cultivating a Culture of Safety

Beyond mere compliance, safety videos foster a culture of safety within organisations. By delivering training in an engaging format, they encourage employees to take ownership of safety practices. Through subtle humour and relatable content, safety videos inspire employees to embrace safety protocols and contribute to a safer work environment.

Investing in Employee Well-being

In today's competitive business landscape, investing in workplace safety is not just a legal obligation but a strategic imperative. Safety videos offer a cost-effective solution for delivering high-quality training that aligns with organisational values. By prioritising employee well-being, organisations demonstrate their commitment to fostering a positive workplace culture and protecting their most valuable asset – their workforce.

Conclusion

As organisations strive to navigate the complexities of workplace safety, safety videos emerge as a refreshing and effective solution. By blending humour with education, these videos transform safety training into an engaging and memorable experience. As businesses continue to prioritise safety in the workplace, investing in safety videos represents a strategic decision with long-lasting benefits for both employees and organisations alike.

Prevent workplace injuries and maintain OSHA compliance through employee safety training

An incident-free workplace is vital to every personnel working in the industry that possesses the risk of an accident. Companies today have a commitment towards their workers to provide a safe working environment, ensure their health and safety and prevent workplace injuries.

To know more-https://studio52.tv/blog/prevent-workplace-injuries-and-maintain-osha-compliance-through-employee-safety-training/

A storyboard of a safety rules animated video for Kuwait Oil Company.

SuperM  Korean Air Safety Video

Now this is how you get people to pay attention to the safety video!

Korean Air X SuperM Safety Video

ilysm superm!! 💓💖💗💘

Korean Air X SuperM Safety Video

licrse

Korean Air X SuperM Safety Video https://youtu.be/8lSbPWn_6R4 (via YouTube)

YOOOO KOREAN AIR X SUPERM IS DOPE

https://youtu.be/8lSbPWn_6R4

iTs so sparkly HAHAHHA i am entertained,,,,really really cool though, wish i booked korean air instead of cathay :/

Animated Safety Video Production

Keeping a safe workplace is a journey; Interactivv can be your trusted partner for producing an Animated safety video to implement an influential safety culture in the workplace.

We will help you in communicating your safety message as per your organization's requirements. Get in touch with us today!

Korean Air X SuperM Safety Video

WHAT A MARVELOUS SAFETY VIDEO I HAVE EVER WATCHED! Guys please watch this safety video. It is really the best choice that Korean Air took SuperM to be its partner on this project.

Studio52 – How to get it right- Safety right way wrong way video

Let’s be honest – safety training videos aren’t known for their engaging subject matter, inspiring camera work and dialogue that educates while entertaining.  The harsh truth is, they’re boring.  But the good news is they don’t have to be!  There are easy ways to make your safety training videos more realistic, entertaining, relatable and even free from bad early 90’s hair!  Even better, you can ensure that these videos do more than entertain your team – they can educate them about serious compliance issues at the same time.  Start prepping your Oscar speech because if done right, your latest safety compliance video could have you collecting a gold statue of your own!

Safety training videos work because you can both show and tell your employees what they need to know.  It’s no secret that video is inherently more interactive than text only.  Consider this – would your employees rather watch a 10-minute video or read a 10-page manual?

To read more, visit- https://studio52.tv/blog/studio52-how-to-get-it-right-safety-right-way-wrong-way-video/

Korean Air Unveils All-New Safety Video Starring Global K-pop Group SuperM

SEOUL, 4th November 2019 – Korean Air unveiled a brand-new safety video in partnership with SM Entertainment, the largest entertainment company in South Korea.

On November 4, the new safety video starring SuperM, a global K-pop group, was aired on all Korean Air flights, starting with KE621, which departed from Incheon at 7.45 a.m. to Manila.

In-flight safety videos are required to present necessary safety information such as luggage storage, items banned during the flight, electronic device restrictions, no-smoking regulations, seat belt signs, emergency exits, actions to take when cabin pressure rises, and how to wear the life jacket.

Korean Air expects to deliver essential safety information more effectively by grabbing passengers’ attention with its new safety video.

All-new, innovative safety video to grab attention through entertainment

Korean Air’s new safety video is unconventional, innovative and entertaining.  

A renowned songwriter of SM Entertainment, Kenzie, created a project song called “Let’s go everywhere,” which was turned into a K-pop music video. By integrating safety rules into the music video, an unprecedented in-flight safety video was created.

The safety video features a mix of five music genres: hip-hop, R&B, electronic, deep house and synth pop. By mixing the various genres into one song, the video aims to capture the attention of a wide range of passengers. 

There are several airlines that have introduced witty safety videos featuring national celebrities. There is also a case of a safety video in a music video form, in which airline employees appear to explain the safety rules. However, this is the first safety video in music video form that features influential K-pop artists. 

“Safety does not have to be serious or boring,” said a Korean Air spokesperson who led the creation of the safety video. “We hope to deliver clear safety messages to our passengers through the brand-new safety video.”

Featuring global K-Pop artists SuperM and BoA, profits from new single album to be donated

The cast of Korean Air’s new in-flight safety video is quite glamorous. 

SuperM is a new project group recently created by SM Entertainment, with seven K-pop stars from existing SM boy groups: Taemin from Shinee, Kai and Baekhyun from Exo, Taeyong and Mark from NCT 127, and Ten and Lucas from WayV. 

Furthermore, BoA, a famous K-pop singer, served as the narrator of the video, drawing much attention. 

Comprised of already successful K-pop members, SuperM has quickly become very popular. On October 5, SuperM successfully held its first concert in Los Angeles, and they will soon begin a North American tour in November 2019. Moreover, SuperM’s first mini album recorded No. 1 on the Billboard 200 albums chart.

The safety video’s song, “Let’s go everywhere,” will be released as a single album on November 18. According to Korean Air, profits from the album will be donated in the names of Korean Air and SM Entertainment to the Global Poverty Project's Global Citizen campaign. Global Citizen is a campaign that aims to end extreme poverty, climate change and global inequality in collaboration with leaders of 193 UN member nations, governments, philanthropists and civil organizations.

Korean Air will host various events to promote its new safety video. A safety video sharing event will be held from November 4 to December 10, encouraging customers to share the video uploaded on Korean Air's Youtube channel (www.youtube.com/koreanair) on their own SNS channels. A model airplane with the SuperM livery will be awarded to 100 winners. The event will soon be followed by a dance cover event for “Let’s go everywhere” from November 18. A total of six teams will be selected and provided with Korean Air international round-trip tickets. Details can be found on Korean Air's website.

Contributing to global spread of K-pop culture

Major airlines around the world have created unique in-flight safety videos that reflect culture and characteristics of their country.  

For example, British Airways conveyed a witty safety message by featuring British celebrities in its safety video. A few years ago, Air New Zealand introduced a safety video themed after “Lord of the Rings,” featuring the Hobbit and elves. Virgin America also drew attention with its song-and-dance safety video.  

Korean Air’s unique safety video drew on the popularity of K-pop and Korean culture. Korean Air’s collaboration with SuperM is expected to create great synergy in expanding its global impact and network.

With the launch of the new safety video, Korean Air plans to actively contribute to the spreading of K-pop and Korean pop culture around the world.