#PersuasiveSpeaking | Explore Tumblr Posts and Blogs

bumi9791-blog · 4 years

Text

Chapter 14 & 15

Chapter 14 - Persuasive Speaking

This chapter discusses how a speaker can influence the beliefs of attitudes, values and sometimes actions of listeners. Where informative speeches might reveal and discuss options, persuasive speeches encourage us to make specific choices (Turner et al, 2018).

Our text mentions five phases that a persuasive speech goes through. They are awareness, understanding, agreement, enactment and integration.

Awareness is calling to attention the existence of a problem; Understanding is developing a broader comprehension of the issues and the scope of the problem; Agreement occurs when the audience moves from understanding to accepting the speaker’s position; Enactment - this fourth stage involves getting the audience to act on your appeal; and the fifth stage is Integration which is having the audience connect your message to their core beliefs.

In this example I found on Youtube, the speaker created awareness with the audience by telling them why she thinks the death penalty ought to be abolished, and gave the reasons why - which helped the audience understand her point of view, at this point, I was in agreement with her thesis and was eager to know how I could act. She then urged the audience to vote and this meant she was encouraging them to enact on her thesis and finally she integrates by adding that states without the death penalty face lower crime rates and challenges the audience to decide “what makes sense” - to leave the death penalty as is or know that abolishing it can help reduce crime as well. This sort of jogged my conscience. Overall, I think it was a great speech!

References

Osborn, K.J.T.R.O.M.O. S. (2018). Public Speaking. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/9780134401355/

TS149 - Excellent Persuasive Speech Example. Retrieved from https://www.youtube.com/watch?v=rUeTDKsfGc8

Persuasive Speaking Slide image. Retrieved from https://www.slideshare.net/abdulhadi78693/persuasive-speaking-60443523

Chapter 15 - Building Persuasive Arguments

This Chapter deals with how to gather evidence; how to use it to construct coherent, well-reasoned arguments and various patterns of reasoning. It also addresses how to engage skeptical listeners as well.

For the purposes of this post, I want to concentrate on gathering evidence. Once you have determined the specific issue you want to address in your speech the next step is research this issue and diligently understand arguments for and against it. While checking for information always remember to consider the credibility and timeliness of the sources. Try to cross check information derived from activists sites with reputable sources of news and information Turner, K et al, 2018).

In this post at the Communispond, Bill Rosenthal talks about these five types of evidence used to persuade an audience -

1) Data - these are statistics and facts used to back your evidence. The author pointed out that it is good to gather some facts and then select the most powerful of them to present.

2) Expertise - An expert opinion of someone who has an authority in the subject will add weight to your argument.

3) Cases - Using examples or cases that your audience can resonate with so that it has more impact.

4) Image - this can be used to relay a new thing - speaker recommendation to something familiar to the audience.

5) Story (Testimony) - this has the potential to be the most powerful form of evidence when handled with authenticity.

One can use all or some of the above types of evidence in a speech. The speaker will ultimately choose the ones that will be most effective to use with the topic at hand.

References

Osborn, K.J.T.R.O.M.O. S. (2018). Public Speaking. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/9780134401355/

Rosenthal, B. Five Types of Evidence Used to Persuade Your Audience. Retrieved from

https://communispond.com/insights/blog/139/5-types-of-evidence-used-to-persuade-your-audience/

#persuasivespeaking

0 notes