From Doordarshan to OTT: The Evolution of Entertainment in India

How Streaming Revolutionized Entertainment in India:The Rise of OTT in India

India's entertainment landscape has undergone a dramatic transformation. Gone are the days when viewers had just a handful of channels to choose from on Doordarshan, the national broadcaster. Today, a staggering amount of content is available at our fingertips thanks to the rise of OTT (Over-the-top) platforms. This article explores this fascinating journey, tracing the evolution of entertainment in India and the impact of OTT on traditional media.

The Era of Doordarshan: A Glimpse into India's Television Beginnings

Doordarshan, literally translating to "distant vision," wasn't just India's first national broadcaster, it was a pioneer that ushered in a new era of entertainment and information dissemination. While the year 1959 marks the official launch, the journey began a few years earlier with a pilot project.

Humble Beginnings: A Spark of Innovation (1956-1959)

The seeds of Doordarshan were sown in 1956 with the establishment of an experimental television service by All India Radio (AIR) in Delhi. This modest setup, equipped with a small transmitter and makeshift studio, aimed to gauge the potential of television in India. Just three years later, in 1959, the success of this pilot project led to the official launch of Doordarshan on September 15th.

From Black and White to Blockbusters: The Evolution of Doordarshan Programming (1959-1980s)

The early days of Doordarshan were marked by black and white broadcasts, limited to a few hours a day and accessible to only a handful of viewers. Despite these constraints, Doordarshan started shaping Indian television by introducing iconic programs that captured the nation's imagination.

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The Indian smart TV market, once a growth engine in the consumer electronics sector, witnessed a surprising turn in 2023. While smart TV penetration reached record highs, overall sales figures dipped by 16% compared to the previous year. However, this decline doesn't paint the entire picture. A closer look reveals a market transformation, with a clear shift towards premiumization and a growing demand for high-quality viewing experiences. A Market in Flux: Smart TV Sales Decline, But Penetration Soars A recent report by Counterpoint Research sheds light on the contrasting trends shaping the Indian smart TV landscape. Despite a 16% decline in overall smart TV sales for 2023, smart TV penetration soared to a remarkable 93% – the highest level ever recorded in the country. This seemingly contradictory scenario can be attributed to several factors. Indian Smart TV Market Macroeconomic Challenges: The first half of 2023 was marked by global macroeconomic uncertainties, impacting consumer spending patterns across various sectors, including consumer electronics. Furthermore, excess inventory from previous years also played a role in the overall sales decline. Shifting Consumer Preferences: Even as overall sales dipped, consumer preferences within the smart TV market began to evolve. A growing interest in larger screen sizes, 4K resolution, and advanced display technologies like QLED fueled demand for premium models. This trend suggests a shift in consumer priorities, with value being placed on a superior viewing experience. Brand Landscape: Xiaomi Reigns Supreme, But Competition Heats Up The Indian smart TV market remains a competitive battleground, with established brands vying for dominance. Here's a breakdown of the current landscape: Xiaomi Maintains Lead: Xiaomi continues to hold the top spot in the Indian smart TV market, capturing an impressive 11.4% market share in 2023. Their aggressive pricing strategies and focus on value-driven features have propelled their success. Samsung Hot on the Heels: Following closely behind Xiaomi is the South Korean giant, Samsung. Renowned for its premium offerings and cutting-edge technology, Samsung remains a strong contender in the Indian smart TV market. LG, OnePlus, and TCL Round Out the Top Five: Rounding out the top five contenders are LG, OnePlus, and TCL. Each brand caters to a specific segment, offering a range of features and price points to attract diverse consumer preferences. Rise of the Premium Segment: High-Quality Viewing Takes Center Stage While the overall smart TV market witnessed a dip, the premium segment is poised for significant growth in 2024. This surge can be attributed to several key factors: Display Panel Price Hike: Rising costs of display panels, a crucial component of smart TVs, are expected to lead to an increase in overall TV prices. This price hike is likely to push budget-conscious consumers seeking a long-term investment toward premium models offering superior technology and value for their money. Demand for Larger Screens and Higher Resolutions: As consumers become accustomed to enhanced viewing experiences, the demand for larger screen sizes and higher resolutions like 4K is on the rise. Premium smart TVs cater to this growing demand, offering immersive viewing experiences that standard models might not be able to match. The Rise of OTT Platforms and Content: The burgeoning popularity of Over-the-Top (OTT) platforms like Netflix, Hotstar, and Disney+ is fueling the demand for smart TVs. These platforms offer a vast library of high-quality content, best enjoyed on a smart TV capable of streaming seamlessly. QLED Emerges as a Budget-Friendly Option for Premium Viewing One interesting trend within the premium segment is the growing popularity of QLED TVs. QLED technology offers a significant improvement over traditional LED displays, delivering enhanced brightness, color accuracy, and viewing angles. While traditionally associated with high price tags, brands like TCL and Kodak are now offering QLED TVs in smaller screen sizes (around 43 inches) for under Rs 30,000, making this premium technology more accessible to a wider range of consumers. The Road Ahead: A Market Poised for Transformation The Indian smart TV market is at a crossroads. While facing a temporary dip in sales figures, it's undergoing a crucial shift towards premiumization. Consumers are increasingly prioritizing high-quality viewing experiences, fueled by technological advancements, a growing appetite for premium content, and the rising popularity of OTT platforms. In the coming years, we can expect to see: Further Growth of the Premium Segment: Premium smart TVs are expected to experience significant growth, driven by the aforementioned factors and a change in consumer buying behavior. Navigating the New Landscape: Choosing the Right Smart TV in 2024 With the Indian smart TV market evolving rapidly, choosing the right TV for your needs can be a daunting task. Here are some key considerations to guide you: Understanding Your Needs: Before diving into specifications, take time to understand your viewing habits and budget. Ask yourself: How often do you watch TV? What type of content do you typically consume (sports, movies, etc.)? Do you prioritize screen size or features like voice control? Having clear answers will help you narrow down your choices. Screen Size and Resolution: Bigger is not always better. Consider your viewing distance – a larger screen might be overwhelming in a smaller room. Similarly, a higher resolution like 4K offers superior picture quality, but ensures your internet connection can handle streaming 4K content without buffering. Smart Features and Connectivity: Smart TVs boast a variety of features like app stores, voice control, and built-in streaming services. Assess which features are important to you and choose a TV that offers the functionalities you'll utilize most. Additionally, consider connectivity options like HDMI ports and Wi-Fi compatibility to ensure seamless integration with other devices. Brand Reputation and Service: Invest in a brand known for quality products and reliable after-sales service. Research online reviews and compare warranty terms before making a purchase. FAQs: Q: Is it worth buying a premium smart TV in 2024? A: If you prioritize a high-quality viewing experience, larger screen size, and advanced features like QLED technology, then a premium smart TV might be a worthwhile investment. However, if you're on a budget and prioritize basic functionality, a standard smart TV might suffice. Q: What are some popular OTT platforms in India? A: Popular OTT platforms in India include Netflix, Hotstar, Disney+, Amazon Prime Video, and Zee5. Q: What are the benefits of QLED technology? A: Compared to traditional LED TVs, QLED TVs offer improved brightness, color accuracy, and wider viewing angles, resulting in a more vibrant and immersive viewing experience. Q: How can I compare smart TVs before making a purchase? A: Numerous online resources offer detailed specifications and user reviews for various smart TV models. Additionally, visiting brick-and-mortar stores allows you to experience the picture quality and features firsthand before making your final decision.

Do you wish to build your own OTT application? Here are 10 things you must acknowledge about OTT platforms before investing in them.

THE RISE OF OTT PLATFORMS: A NEW ERA OF ENTERTAINMENT

OTT platforms are rewriting the rules regarding how audiences in Bangladesh access and consume their favorite films, television programs, and digital content. Currently, the media industry has adapted to online streaming platforms, which have overtaken traditional television due...

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The Evolution of OTT Platforms: Unveiling the Transformations and Best Choices in 2023

Over the past few years, the landscape of entertainment consumption has experienced a seismic shift. Traditional television has taken a backseat as Over-The-Top (OTT) platforms have emerged as the new frontier in entertainment. This article delves into the reasons behind the transformation of OTT platforms and explores the top contenders in the race for the best OTT platform in 2023.

The Changing Face of OTT Platforms

Content Diversity: One of the most significant reasons for the evolution of OTT platforms is their emphasis on diverse and original content. Unlike traditional television, which relied on scheduled programming, OTT platforms have the flexibility to produce a wide range of content, including movies, TV shows, documentaries, and even short-form videos. This variety caters to the diverse preferences of modern audiences. Global Accessibility: OTT platforms have broken down geographical barriers, allowing users from around the world to access content seamlessly. With subtitles and dubbing options available for multiple languages, OTT platforms have become truly global, providing content that can be enjoyed by a worldwide audience. Personalization and Recommendation Algorithms: The introduction of advanced recommendation algorithms has transformed the way viewers discover content. OTT platforms analyze user preferences, viewing history, and behavior to offer tailored content recommendations. This personalization not only enhances the user experience but also helps viewers discover content that aligns with their interests. Original Productions: The rise of OTT platforms has paved the way for original productions that rival the quality of traditional television and even cinema. Platforms like Netflix, Amazon Prime Video, and Disney+ have invested heavily in producing high-budget, critically acclaimed original series and movies, attracting both viewers and top-tier talent. Convenience and Flexibility: OTT platforms provide unparalleled convenience by allowing users to watch content on their own schedules. The on-demand nature of these platforms caters to the busy lifestyles of modern audiences who want to consume content at their convenience.

Top OTT Platforms in 2023

Netflix: As one of the pioneers in the OTT space, Netflix continues to be a dominant force. With an extensive library of original content spanning various genres, Netflix offers a diverse array of shows and movies. Its robust recommendation system and global accessibility make it a top choice for viewers seeking a wide range of content options. Disney+: Disney+ has capitalized on its rich collection of iconic franchises, making it a go-to platform for fans of Marvel, Star Wars, Pixar, and classic Disney content. Its family-friendly focus and exclusive access to beloved franchises give it a unique edge in the market. Amazon Prime Video: Backed by Amazon's vast resources, Prime Video boasts a mix of original content and licensed movies and shows. Its integration with Amazon Prime's subscription service and its ability to offer a diverse array of content make it a strong contender. Hulu: Known for its emphasis on current TV shows and next-day availability of episodes, Hulu remains a favorite for viewers who want to stay up-to-date with their favorite series. Its combination of network TV shows, original content, and live TV options sets it apart. HBO Max: With a focus on premium content, HBO Max offers a wide range of HBO's original programming along with an extensive library of movies and shows. Its reputation for producing high-quality premium content, including HBO's acclaimed shows, along with a diverse range of movies and exclusive originals.

List of Top 5 OTT Streaming Platforms in India by Subscribers & Price 2023

- Hotstar. 4.92 Crore, 1499 Yearly. - Amazon Prime. 2.1 Crore, 1499 Yearly. - Sony Liv. 1.2 Crore, 999 Yearly. - Zee 5. 0.75 Crore, 499 Yearly. - Netflix India. 0.55 Crore, 149 Monthly. In 2023, the world of OTT platforms has evolved significantly, adapting to changing user preferences, technological advancements, and market dynamics. The reasons behind this evolution are numerous, ranging from content diversity and global reach to technological innovations and competition. As for which platform is better, the answer varies depending on individual preferences, content libraries, and features. Ultimately, the best OTT platform for you will depend on your personal viewing habits and the type of content you enjoy. But still the Hotstar ranked first as they are cheap as compared to Amazon Prime. Means Amazon prime listed everything on rent after being charged same as Hotstar. No one is ready to pay again for each series after buying yearly package. In all Hotstar, Netflix, Sony Liv. Are the trendy & raising more customer incomparision to Amazon Prime. Get your business on top google pages through better Search Engine Optimization Services & Social Media Services.

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Anurag Thakur Talks About Creativity Of OTT Platforms

The Role of Artificial Intelligence in the Media Industry

Media Entertainment Business Review : In the media industry, artificial intelligence is increasingly used to make journalists' and entertainment creators' jobs easier and more efficient. Additionally, it is also used to deliver personalized news and more engaging content.

Discover the evolution of streaming services, from cable TV to over-the-top (OTT) platforms, in our insightful blog on Dainik Jiwan. Editor Saket Kothiya explores how streaming giants like Netflix and Hulu disrupted traditional TV models, leading to cord-cutting and personalized entertainment experiences. Learn about the rise of on-demand viewing, the impact of the internet on streaming, and the future of this ever-evolving industry. Explore the convenience, choice, and personalization that streaming services offer, as well as the integration of AI and machine learning for tailored recommendations. Join us as we delve into the transformative journey of entertainment consumption, from cable TV's dominance to the reign of OTT platforms.

Draft telecom Bill: TRAI Opposed to Regulation of OTT Platforms

How do you make use of Livebox OTT Toolkit to get started your OTT organization?

The new Livebox OTT Toolkit has obtained surplus functions that will guarantee that your OTT enterprise the most sought comparable to Netflix, Hotstar and Hulu. The OTT Toolkit has all the pre-created attributes you need. bestottserviceproviders understands your enterprise wants as properly as the nature of your organization and recommends the precise prepare you would call for. You can signal up for a no-expense or Professional prepare that is based on your wants. Livebox OTT is the only price-powerful OTT system supplier which also offers 24*seven support. As soon as you signal to Livebox OTT you would be amazed to discover all the pre-created functions available. Right after that, you will be capable to technically build your OTT technique. Dashboard: The Dashboard is a mini menu that lists the complete info that is connected with your account. You will be able to see your whole earnings, the quantity of consumers as well as the variety of subscriptions, and the complete quantity of channels, films, collection that have been made available to the consumers and much more. The dashboard also gives shortcuts to other choices. It is also feasible to decide on the Tab of Contents on the still left to dive into the particulars. From the listing of contents you can select to incorporate the articles, manage it and use the several choices and attributes provided. You can develop a number of channels, add movies and categorize your articles into episodes and series, and so on. In addition to the consumers who sign up on the OTT application, you'll be capable to generate numerous consumer profiles and grant them access to the articles. You can contain added specifics and classify your material in various categories these kinds of as the variety of content as well as the director who directed the articles as well as the characters of the particular material. This OTT toolkit consists of every thing you require! You can also decide to disable or empower the screen of details to the subscribers. You can generate and customize plans for your subscribers to decide on from. You can join RazorPay and settle for payments from your clients. Livebox also provides RazorPay Integration support if you require it. The most critical benefit of Livebox membership Livebox membership is you get storage space to retailer your data files and then use it to classify and distribute. Decide on your add-ons and pay out for what you need to have! Soon after setting the foundation of an OTT software, you are ready to go. You can change your banners, as well as the seem and come to feel the application. Start your OTT application in just a handful of minutes of becoming a member of with the completely customized OTT remedy.

Meet team Digivive at IBC 2023

Meet team Digivive at IBC 2023, where we will showcase Emerging OTT Platforms Technology & FAST TV for Content Distributors. We are excited to meet you there! Book your seat: https://www.eventbrite.nl/e/digivive-is-at-ibc-2023-tickets-717056714937

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OTT Platforms: 10 Important Things You Should Know in 2023

In India, viewers have turned to OTT Platforms (Over-the-Top) services like fish to water. Its introduction has caused a shift in the status quo of TV and cable distribution. Companies selling products or services quickly responded to the shifting media environment by spreading their resources over many platforms.

Now is the moment to jump into OTT app development since there are no restrictions on how widely OTT material may be disseminated. A growing number of producers are betting on OTT production to boost viewership and income by as much as 30 percent. 

According to Statista, The OTT Video market is expected to generate $3.76 billion in revenue by the end of the forecast year (2023). By 2027, the market is forecast to be worth US$5.51bn, with a compound yearly growth rate (CAGR) of 10.01% from 2023 to 2027.

The stats are enough to motivate you to go for a Custom Mobile App Development.

One thing that isn’t clear is how to create a state-of-the-art platform that will provide people with the greatest possible experience across all devices. Our goal with this blog post was to provide a high-level overview of the steps involved in the OTT App, illustrated with useful examples from market pioneers and other important stakeholders.

What is an OTT Platform?

OTT Platforms refer to media that is streamed directly to a user’s device without the need for a cable or satellite subscription. The most common method is through a cable or satellite television service provider. You only need an Internet service provider and a payment plan to view the various streaming programs. These over-the-top (OTT) services provide you with the best entertainment without leaving the sofa.

Through-the-top (OTT) refers to distributing media services such as television and radio to customers directly over the internet rather than through intermediary services like cable companies. In this sense, over-the-top (OTT) may be both a service and a technology that allows users to broadcast both recorded and real-time streams. 

Mobiles, cellphones, tablets, smart TVs, streaming sticks, and personal computers are just some devices that may access this information through the internet. These days, most OTT services provide more than simply a place to watch videos online.

Names like Hotstar, Amazon Prime, and Netflix stand out as the industry leaders in over-the-top (OTT) streaming services. People choose the best OTT services because they are convenient, inexpensive, and provide more personal freedom. You have complete discretion over the shows you watch and when you watch them; moreover, you can join up for a premium ad-free service that gives you a clear look at all of your material and lets you pick and choose whenever you choose.

The ability to cancel a subscription is another useful function of OTT platforms. Instead, then paying for something you aren’t using, canceling a subscription is a better option.

There is little doubt that OTT has revolutionized the digital environment for media producers, other businesses, and brands. They may also provide content to the site via partnerships with other businesses, which benefits both parties.

Remember that most individuals started utilizing these OTT platforms to watch their favorite programs from the comfort of their sofa rather than going to a movie theatre. COVID greatly affected the emergence of OTT platforms.

For now, it’s safe to say that over-the-top (OTT) platforms are immensely popular everywhere. What the future holds for these services remains to be seen.

Access your favorite programs whenever and wherever you choose with an over-the-top (OTT) subscription that works on your computer, phone, tablet, and smart TV. If you have access to the internet, you can link them together and discover a new world of enjoyment. It prevents you from buying overpriced airline tickets as well. In a nutshell, OTT services are convenient, popular, and conducive to commerce.

One further perk of using a leading OTT platform is that you may more easily and directly communicate with your intended audience, giving them more agency over their media consumption. 

It’s easy to get started; choose a subscription length (monthly or annually) and an entertainment option. They provide handy tools like alerts at the appropriate times to ensure you never miss an episode of your favourite OTT series or payment. Read here in details: OTT Platforms: 10 Important Things You Should Know in 2023

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Trends in OTT platforms in the year 2022. What are the popular platforms and how these platforms can boost their sales and revenue? Learn everything here.