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#I still sometimes think about the dudes who were HELLA salty about the eternal september
creativitycache · 4 years
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ngl asking for people who self-identify as "antis" is already biasing your results because the term originated from fans being defensive over getting called out (eg the types who sincerely think fandom culture is ""puritan""). fair number of people started to use the term ironically and it might be evening out but overall the post calling for responses on the survey still comes off as something written in bad faith?
I wrote a rather long and involved response and then tumblr ate it. Goshdarn.
Fair warning, this is a hyperfixation and I’m coming off of a migraine so this may not be very cogent. Please read this in the over excited tones of someone infodumping about emulsifiers, with no animosity intended.
So, tl;dr and with a lot fewer links, I’m incredibly interested by your perspective that “anti” originated as a derogatory term.
As far as I am aware, the etymological history of the word “anti” being used pejoratively is coming from some very new debates.
I’m also noting that you had no feedback regarding the content of the questions themselves, which I would be interested in hearing as I am genuinely coming from a place without censure.
The term “anti” actually is a self-descriptor that arose in the Livejournal days, where you’d tag something as “Anti ___” for other like minded people to find. (For example, my cursory google search pulled up 10 Anti Amy Lee communities on LJ).
I’m a self-confessed old. I was back in fandom before Livejournal, aaaall the way back in the Angelfire days. Webrings children! We had webrings! And guest books for you to sign!
I’m going to take a swing for the fences here Anon, so if I’m wrong please let me know, but I’m going to guess you became active as a fan in the past 5-8 years based of your use of the term puritan.
There’s actually a HUGELY new debate in fandom spaces! Previously, it was assumed that:
a) All fandom spaces are created and used by adults only.
b) If you were seeing something, it’s because you dug for it.
These assumptions were predicated upon what spaces fandoms grew in. First you had Star Trek TOS fandom, which grew in 1970s housewives kitchens. They were all friends irl, and everyone was an adult, and you actively had to reach out to other adults to talk about things. (By the way- a woman lost custody of her children in the divorce when her ex husband brought up to the judge she kept a Kirk/Spock zine under her bed. The judge ruled this as obvious signs of moral deficiency. That was in the 80s! Everyone is still alive and the parents are younger than my coworkers!)
Time: 1967-1980s. Is Anti a term? No. Who is the term used by? N/A Is fandom space considered Puritanical? No.
Then, when the internet came about, it was almost exclusively used by adults until The Eternal September. 1993 was the year that changed the internet for good, but even years after that the internet was a majority adult space. Most kids and teens didn’t have unlimited access if their parents even had a home computer in the 90s.
This is the rise of Angelfire, which were fansites all connected to each other in “rings”. You had to hunt for content. If you found something you didn’t like, well, you clicked out and went on with your day because you’d never see it again unless you really dug. This was truly the wild west, tagging did not exist and you could go from fluff to vore in the blink of an eye with nothing warning you before hand. All fannish spaces were marked “here be dragons” and attempts were made to at least adopt the “R/NC-17″ ratings on works to some limited success, depending on webmaster.
Time: 1990-1999. Is Anti a term? No. Who is the term used by? N/A Is fandom space considered Puritanical? No.
In 1999 LiveJournal arose like a leviathan, and here is where the term Anti emerges as a self descriptor. Larger communities began to form, and with them, divisions. Now, you could reach so many fans you could reach a critical mass of them for enough of them to dislike a ship. The phrase “Anti” became a self-used tag, as people tagged their works, communities, and blogs with “anti” (NB: this is at far, far smaller rates than today). Anti was first and foremost a tagging tool used and created by the people who were vehemently against something.
You could find content more easily than in the past, but you still had to put some serious elbow grease into it.
In 2007, Livejournal bans users for art "depicting minors in explicit sexual situations”. The Livejournal community explodes in anger- towards Livejournal staff. The account holders/fans view this as corporate puritanical meddling. The outrage continues as it is revealed these bans were part of a pre-sale operation to SUP Services. SUP Services, upon taking over Livejournal in 2008, proceeds to filter the topics “bisexuality, depression, faeries, girls, boys, and fanfiction”.
The Great LiveJournal Migration begins, as fans leave the site in droves.
Time: 1999-2009. Is Anti a term? Yes. Who is the term used by? People self describing, seeking to create communities based off a dislike of something. Is fandom space considered Puritanical? No.
Where do fans go? Well, in the last decade, they migrated to Tumblr and Twitter (sorry Pillowfort- you gave it a good try!)
What’s different about all of these sites? Individuals are able to create and access content streams. These are hugely impactful in how communities are formed! Because now:
a) finding content is easier
b) finding content you dislike by accident is easier
c) content you dislike requires active curation to avoid
d) truly anonymous outreach is possible and easy (for example, you anon! Isn’t it much easier to go on anon to bring up awkward or sensitive topics? I’m happy you did by the way, and that’s why I keep my anons open. It’s an important contextual tool in the online communications world!)
Now the term Anti gets sprightly. Previously, if you didn’t like content, there was nothing you could really do about it. For example, I, at the tender age of way-too-young, opened up a page of my favorite Star Trek Deep Space 9 fansite and pixel by pixel with all the loading speed of a stoned turtle a very anatomically incorrect orgy appeared.
I backed out.
1. Who could I contact? There was no “message me here” button, no way to summon any mods on Angelfire sites.
2. If I did manage to find a contact button, I would have had to admit I went onto a site that wasn’t designed to keep me safe. I knew this was a site for adults, I knew there wasn’t a way to stop it from showing something. There was no such thing as tags. I knew all of this before going in. So the assumption was, it was on me for looking. (Some may have argued it was on my parents for not supervising me- all I can say is thank GOD no one else was in the living room and my mom was around the corner in the kitchen.)
But now? On Tumblr? On Twitter? In a decade in which tagging is so easy and ubiquitous it’s expected?
Now people who describe themselves as antis start to have actual tools and social conventions to utilize.
Which leads to immediate backlash! Content creators are confused and upset- fandom spaces have been the wild west for decades, and there’s still no sherriff in town. So the immediate go-to argument is that these people who are messaging them are “puritans”.
And that’s actually an interesting argument! A huge factor in shaping the internet’s social mores in the latest decades is cleanliness for stockbrokers. Websites can become toxic to investors and to sales if they contain sexual content. Over time, corporations perfected a mechanism for “cleaning” a site for sale.
Please note there is no personal opinion or judgement in this next list, it is simply a description of corporate strategies you can read during the minute meetings of shareholders for Tumblr, Twitter, Paypal, Venmo, Facebook, Myspace, Yahoo Answers, and Livejournal.
1. Remove sex workers. Ban any sex work of any kind, deplatform, keep any money you may have been holding.
2. Remove pedophilia. This is where the jump begins between content depicting real people vs content depicting fictional characters begins.
3. Remove all sexual image content, including artwork of fictional characters.
4. Remove all sexual content, including written works. If needed, loop back to step 2 as a justification, and claim you do not have the moderators to prevent written works depicting children.
I would like to reiterate these are actual gameplans, so much so that they’ve made their way into business textbooks. (Or at least they did for my Modern Marketing & App Design classes back in the early 2010s. Venmo, of course, wasn’t mentioned, but I did read the shareholder’s speeches when they banned sex workers from the platform so I added them in the list above because it seems they’re following the same pattern.)
So you have two groups who are actively seeking to remove NSFW content from the site.
A) Corporate shareholders
B) People are upset they’re seeing NSFW content they didn’t seek out and squicks them
Now, why does this matter for the debates using the term “puritan” as an insult? 
Because the reasons corporate shareholders hate NSFW material is founded in American puritanism. It’s a really interesting conflation of private sector values! And if Wall Street were in another cultural context, it would be a completely different discussion which I find fascinating!
But here’s the rub- that second group? They're not doing this for money. If there are any puritanical drives, it’s personal, not a widespread cohesive ideology driving them. HOWEVER! The section of that group that spent the early 2010s on tumblr did pick up some of the same rhetoric as puritanical talking points (which is an entirely separate discussion involving radfems, 4chan raids, fourth wave feminism, and a huge very nuanced set of influences I would love to talk about at a later time!)
These are largely fans who have “grown up” in the modern sites- no matter how old they actually are, their fandom habits and expectations have been shaped by the algorithms of these modern sites.
Now HERE‘s the fascinating bit that’s new to me! This is the interpretation of the data I’m getting, and so I’m out on a limb but I think this is a valid premise!
The major conflict in fandom at this time is a struggle over personal space online.
Content creators are getting messages telling them to stop, degrading them, following them from platform to platform.
They say “Hey! What gives- we were here first. The cardinal rule of fandom is don’t like, don’t read. Fandom space has always been understood to be adult- it’s been this way for decades! To find our content, you had to come to us! This is our space! This is my space, this is my blog! If you don’t like it, you’re not obligated to look!”
Meanwhile, at the exact same time, antis are saying “Hey! What gives- this content is appearing on my screen! That’s my space!  I didn’t agree to this, I don’t like this! I want it to be as far away from me as possible! I will actively drive it away.”
This is a major cultural shift! This is a huge change and a huge source of friction! And I directly credit it to the concept of “content stream” and algorithms driving similar-content to users despite them not wanting it!
Curating your online space used to be much simpler, because there wasn’t much of it! Now with millions of users spread out over a wide age range, all feeding in to the same 4-5 websites, we are seeing people be cramped in a technically limitless space!
Now people feel that they have to go on the offense to defend themselves against content they don’t like, which is predicated upon not only the algorithms of modern websites but ALSO talking points fed from the top down of what is and what is not acceptable on various platforms.
Time: 2010-2020. Is Anti a term? Yes. Who is the term used by? People self describing,and people using it to describe others. Is fandom space considered Puritanical? Depends!
So I, a fandom ancient, a creaky thing of old HTML codes and broken tags, am watching this transformation and am wildly curious for data.
Also...I uh....I can’t believe this is the short version. My ADHD is how you say “buckwild” tonight.
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Anyways...um...if anyone has read to the bottom, give me data?
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