Last weekend, Gillian Pulfer picked up roasted sweet potato soup, flank steak, and chicken salad for $10 at a Toronto Pusateri's Fine Foods. Pulfer said, "It's a more premium, luxury grocery store...so most people don't necessarily have the budget to do their shopping there, but you're saving money and you're getting good food."
She let her Instagram followers know where she got her haul: Too Good to Go. The app connects customers with restaurants and grocers eager to keep ageing food that's still edible out of the trash for a small fee.
Some users of apps like Too Good To Go, Flashfood, Feedback and Olio say they have paid anywhere from $3 to $10 for prepared lunches or dinners, a week's worth of vegetables and fruit, several loaves of bread, pastry boxes and even, entire pizzas or cakes.
Eric Tribe, Flashfood's chief marketplace officer, said the savings often go a long way. "A father wrote in and thanked us over the holidays because he had lost his job due to COVID-19 and he used the money saved by using Flashfood to buy stocking stuffers for his kids," said Tribe.
Toronto entrepreneur Josh Domingues started the app, which is used by supermarket conglomerate Loblaw Corp., in 2016. After a catered event, his sister threw out $4000 worth of food. Produce, meat, fish, bread, dairy and pantry staples are marked down by at least 50 percent as they approach their sell-by dates. Some items can be frozen or cooked for weeks. Others have just a few days left.
We retrieved orders from supermarkets, which usually mark items nearing their expiration dates down or donate them to charities, food banks and farms for animal feed. Yet those methods still leave grocers responsible for a quarter of the country's food waste, so Flashfood went after just that portion, said Tribe. (He noted that the app doesn't divert food from charities.)
So far, Flashfood has kept more than 13.5 million kilograms of food out of landfills and saved users around $90 million. Moreover, Second Harvest, a charity that resells unsold items to needy people, estimates that about 60 percent of Canadian food is wasted every year or 35.5 million tonnes. Of the lost food, about 32 percent or 11.2 million tonnes are edible and could be redirected to people who need it.
Maria Corradini, the Arrell Chair in Food Quality at the University of Guelph, said that people claim food waste can be solved by downloading an app. "Although that may not be true, they can certainly do their part to reduce this burden."
She believes using artificial intelligence and better inventory planning will further address food waste. A Too Good To Go Canada manager agrees that inventory management is crucial, but says that matching supply and demand is complex, and no restaurant wants to produce less, only to discover that it cannot serve late customers.
In addition to deals with restaurants, bakeries, and butchers, Too Good To Go is also partnering with supermarkets and convenience stores. Founded in Copenhagen in 2016 and expanded to Canada last July, the app lets users order items ahead of time and collect them at designated times.
They are not sure what they pick up because businesses sell "surprise bags," and while some give hints about what is inside, others don't. As an example, Eataly advertises some $8 bags as containing charcuterie ingredients, but McEwan Foods, chef Mark McEwan's supermarket, shares no information about its $8 bags.
Daan Go Cake Lab's bags often feature cake slices or the famous character macarons. There are some that weren't sold that day, and there are others with cracks or blemishes the posh clientele of the bakery wouldn't tolerate.
CEO James Canedo said it was a no-brainer to sign up for Too Good To Go. He said, "As chefs, you never want food to go to waste. It is almost sacred to us. Many people out there do not have the same privileges as we do, so if food is wasted, we are trying to prevent that."
Corradini lauds these sentiments but says there are risks associated with the promotion of waste reduction. There are apps that only work with reputable vendors who have employees who are trained in handling food, while others like Olio let anyone make food at home or sell what they don't finish.
Corradini said she would never buy something that had been opened because she does not know what was inside. Even food from grocery stores and restaurants should be carefully examined closely before being eaten, she said. Everything customers purchase that will go bad soon should be cooked, frozen, prepared or consumed very quickly.
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