#AD Vantage is a loyalty program company that helps businesses to retain their customers and drive revenue growth. We provide businesses wit
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AD Vantage Loyalty Program Services
AD Vantage is a loyalty program company that helps businesses to retain their customers and drive revenue growth. We provide businesses with the tools and strategies they need to develop and manage effective loyalty programs, which reward customers for their repeat business and incentivize them to be loyal.
Designing and implementing loyalty programs: AD Vantage work with businesses to design and implement loyalty programs that are tailored to their specific needs and goals. We help businesses to determine what rewards and incentives will be most effective in encouraging customer loyalty, and they create the systems and processes needed to manage and track the program.
Data analytics: AD Vantage uses data analytics to track customer behavior and measure the effectiveness of loyalty programs. By analyzing customer data, we identify trends and patterns that help businesses to better understand their customers and develop targeted marketing campaigns.
Customer engagement: Our loyalty programs also play a role in engaging customers and encouraging them to participate in the loyalty program. They create marketing materials and campaigns that promote the benefits of the program, and they provide customer support to help customers understand how to participate.
Technology solutions: The loyalty programs of AD Vantage provide technology solutions that allow businesses to manage their loyalty programs, track customer behavior, and measure program effectiveness. These solutions may include software platforms, mobile apps, and other digital tools that make it easy for businesses to manage and track their loyalty programs.
Customer segmentation: We help businesses segment their customers based on demographics, purchase history, and other factors. This allows businesses to target specific customer groups with personalized rewards and incentives that are more likely to appeal to their interests and needs.
Customer feedback: AD Vantage provide businesses with tools to collect customer feedback, which can be used to improve the loyalty program and other aspects of the customer experience. This feedback can be collected through surveys, reviews, and other methods, and can provide valuable insights into customer preferences and behaviors.
Partnership and alliances: Our loyalty program can help businesses form partnerships and alliances with other companies to offer joint loyalty programs. This can expand the reach of the loyalty program and offer customers more options for rewards and incentives.
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#https://advan.in/loyalty-programs/#AD Vantage is a loyalty program company that helps businesses to retain their customers and drive revenue growth. We provide businesses wit#which reward customers for their repeat business and incentivize them to be loyal.#Designing and implementing loyalty programs: AD Vantage work with businesses to design and implement loyalty programs that are tailored to#and they create the systems and processes needed to manage and track the program.#Data analytics: AD Vantage uses data analytics to track customer behavior and measure the effectiveness of loyalty programs. By analyzing c#we identify trends and patterns that help businesses to better understand their customers and develop targeted marketing campaigns.#Customer engagement: Our loyalty programs also play a role in engaging customers and encouraging them to participate in the loyalty program#and they provide customer support to help customers understand how to participate.#Technology solutions: The loyalty programs of AD Vantage provide technology solutions that allow businesses to manage their loyalty program#track customer behavior#and measure program effectiveness. These solutions may include software platforms#mobile apps#and other digital tools that make it easy for businesses to manage and track their loyalty programs.#Customer segmentation: We help businesses segment their customers based on demographics#purchase history#and other factors. This allows businesses to target specific customer groups with personalized rewards and incentives that are more likely#Customer feedback: AD Vantage provide businesses with tools to collect customer feedback#which can be used to improve the loyalty program and other aspects of the customer experience. This feedback can be collected through surve#reviews#and other methods#and can provide valuable insights into customer preferences and behaviors.#customerloyaltyprograms#loyaltyschemes#customerloyaltyprogram
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Red Lion Is Going Asset Light to Buy Up More Hotel Companies You Haven’t Heard Of
The lobby of the Hotel RL Spokane at the Park in Spokane, Washington. Parent company Red Lion Hotels Corp. is looking to sell the property along with 10 others in pursuit of an asset-light hotel strategy. Red Lion Hotels Corp.
Skift Take: Last year, Red Lion bought Vantage Hospitality. So, who's next?
— Deanna Ting
As the hospitality industry gets more consolidated than ever, Red Lion Hotels Corp. is pursuing a crucial strategy to enable it to get bigger.
The Denver-based chain’s board of directors said October 5 it approved the sale of 11 of the company’s remaining 18 owned-hotel properties.
The decision to sell those properties marks yet one more step in the company’s pursuit of an asset-light strategy, which RLH began about four years ago, said Red Lion chief financial officer Doug Ludwig.
It’s a strategy the company is pursuing not only because it makes good business sense, but because it can help the company get event bigger by helping RLH “acquire franchise businesses similar to Vantage [Hospitality],” which Red Lion bought last year.
So, who would might Red Lion buy? Ludwig wouldn’t name names, but he did give some hints.
“I think the difference, for our next few acquisitions, would be to go after upscale and midscale properties,” he said. “Whereas Vantage was more dominated by economy properties, the benefit of going upscale is that the fee income is more significant — the royalty and marketing fees are based as a percentage of rooms revenue. And the contracts are typically longer-term contracts, too. Instead of a five- to 10-year contract, those are usually 20 to 30 years.”
He said that potential acquisition targets would most likely be private companies that aren’t “big enough to attract the attention of the Marriotts, Hyatts, or Hiltons in the world.”
Ludwig added, “We’re in the top 10 in the franchise space, and in many ways, we’re a logical and capable accumulator of these kinds of [hotel] groups. They tend to be regional, they tend to be smaller. They can be anything from 30 to 40 properties to something similar to Vantage. I think it will be, again, similar to Vantage — I don’t think anyone had heard of them until we bought them. There are other opportunities across the U.S. I’d put Canada in the same category. There are interesting opportunities out there that we would like to accumulate.”
While Red Lion isn’t necessarily known for its upscale business, Ludwig said the company is gaining buzz for its upscale Hotel RL brand, and that’s all a part of the company’s plan to better “refine” its brand portfolio and attract new franchise owners.
“We’re refining our approach to property owners, and trying to convince them to come to one of the Red Lion brands,” Ludwig noted. “For instance, our Hotel RL hotels — our upscale product — has had very good market reaction.”
He also said there are “some updates” with regard to Red Lion’s lawsuit against Hard Rock Hotels for intellectual-property infringement related to Hard Rock’s new Reverb hotel brand, but details wouldn’t be announced until next week or later.
Ludwig said that with the addition of Vantage, Red Lion now has nine brands — three in the economy space, three midscale, and three upscale — and the company is working hard to ensure the “brands are better understood, promoted, and marketed. It makes us better known faster than has been historically the case because we’re just doing a better job on the awareness side of things. We’re making sure customers and intermediaries understand who we are and what each of the brands mean. We’re now in 50 states, and we have 40 properties in Canada, with some properties in South Korea and in India, too.”
Red Lion’s relationship to distributors like Expedia is also much different than its hotel peers. In 2016, the company announced it would allow Expedia.com and Hotels.com to sell its members-only rates in exchange for the ability to automatically enroll any guests who book through those channels into the Red Lion Hello Rewards loyalty program. Should Red Lion continues to grow and become even bigger, however, it’ll be interesting to see if the company retains this online travel agency-friendly approach to distribution.
Why Everyone Goes Asset Light
Pursuing an asset-light strategy is not a new hospitality trend. Just look at the recent spin-off that Hilton completed earlier this year, or Marriott, which has pursued an asset-light strategy for many years. And that process continues for Marriott at it looks to sell off Starwood-owned hotels inherited after purchasing the chain for $13.3 billion last year.
“The shift to an asset-light strategy continues to accelerate across the industry, especially as shares of Marriott and Hilton now trade at premium valuation multiples,” Michael Bellisario, senior research analyst for Baird Equity Research wrote in an investors’ note. “Hyatt is one of the remaining global brands with an owned real estate strategy; however, even Hyatt’s tone appeared to subtly shift recently with management noting that the company’s future growth was expected to be driven primarily by its management and franchise business.”
For a smaller company like Red Lion, it’s extremely important in helping it compete with the larger hotel companies and to continue to grow.
Four years ago, the company began disposing of other owned assets and it created multiple joint ventures that helped the company transition from a 100 percent owner hotel company to 55 percent owned, Ludwig said.
With the addition of Vantage, Red Lion added approximately 1,000 new properties — all of them with franchise agreements — to its portfolio. “We acquire those franchise rights at a very favorable valuation to us, so it meant the purchase price was very manageable, and we are seeing very good returns on that investment in the first year of operation,” said Ludwig.
He added, “We’ll recover our investment in Vantage over a two- to three-year period. It’s a benefit of being asset light. Rather than an ownership position that takes on a lot more debt and usually takes three or five years or more to recover the investment, the franchise business turns over faster. We didn’t need any debt to complete that acquisition. We did that out of our cash reserves. That worked well.”
Another benefit of going asset light, Ludwig noted, is that it makes business “more stable and less susceptible to economic changes and it’s also a much higher profit margin business.”
“On the ownership side, you’re operating margins that are 18 to 20 percent, maybe a high of 22 percent. On the franchise side, we completed the second quarter at almost 30 percent and we see that increasing further,” Ludwig noted.
“That’s the secret of why the industry is going toward this asset-light model: You don’t need a lot of capital to add franchise agreements and they are immediately profitable; there are no startup losses. You’re not exposed to capital requirements of real estate assets themselves. It’s a low capital, stable, high-margin business — the investment community is willing to pay a higher valuation or higher multiple because of those characteristics.”
Ludwig believes that within two to three years, Red Lion’s profit margins may rise to the 40s and mid-50s percentages. “It’s a very scalable growth model.”
The hotels that Red Lion is currently listing for sale are as follows:
Hotel RL Salt Lake City, Utah
Hotel RL Spokane at the Park, Washington
Hotel RL Olympia, Washington
Red Lion Hotel Pasco, Washington
Red Lion Hotel Richland Hanford House, Washington
Red Lion Hotel Port Angeles, Washington
Red Lion Hotel Redding, California
Red Lion Hotel Eureka, California
Red Lion Hotel Boise Downtowner, Idaho
Red Lion Hotel Templin’s on the River, Post Falls, Idaho
Red Lion Inn & Suites Bend, Oregon
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Red Lion Is Going Asset Light to Buy Up More Hotel Companies You Haven’t Heard Of
The lobby of the Hotel RL Spokane at the Park in Spokane, Washington. Parent company Red Lion Hotels Corp. is looking to sell the property along with 10 others in pursuit of an asset-light hotel strategy. Red Lion Hotels Corp.
Skift Take: Last year, Red Lion bought Vantage Hospitality. So, who's next?
— Deanna Ting
As the hospitality industry gets more consolidated than ever, Red Lion Hotels Corp. is pursuing a crucial strategy to enable it to get bigger.
The Denver-based chain’s board of directors said October 5 it approved the sale of 11 of the company’s remaining 18 owned-hotel properties.
The decision to sell those properties marks yet one more step in the company’s pursuit of an asset-light strategy, which RLH began about four years ago, said Red Lion chief financial officer Doug Ludwig.
It’s a strategy the company is pursuing not only because it makes good business sense, but because it can help the company get event bigger by helping RLH “acquire franchise businesses similar to Vantage [Hospitality],” which Red Lion bought last year.
So, who would might Red Lion buy? Ludwig wouldn’t name names, but he did give some hints.
“I think the difference, for our next few acquisitions, would be to go after upscale and midscale properties,” he said. “Whereas Vantage was more dominated by economy properties, the benefit of going upscale is that the fee income is more significant — the royalty and marketing fees are based as a percentage of rooms revenue. And the contracts are typically longer-term contracts, too. Instead of a five- to 10-year contract, those are usually 20 to 30 years.”
He said that potential acquisition targets would most likely be private companies that aren’t “big enough to attract the attention of the Marriotts, Hyatts, or Hiltons in the world.”
Ludwig added, “We’re in the top 10 in the franchise space, and in many ways, we’re a logical and capable accumulator of these kinds of [hotel] groups. They tend to be regional, they tend to be smaller. They can be anything from 30 to 40 properties to something similar to Vantage. I think it will be, again, similar to Vantage — I don’t think anyone had heard of them until we bought them. There are other opportunities across the U.S. I’d put Canada in the same category. There are interesting opportunities out there that we would like to accumulate.”
While Red Lion isn’t necessarily known for its upscale business, Ludwig said the company is gaining buzz for its upscale Hotel RL brand, and that’s all a part of the company’s plan to better “refine” its brand portfolio and attract new franchise owners.
“We’re refining our approach to property owners, and trying to convince them to come to one of the Red Lion brands,” Ludwig noted. “For instance, our Hotel RL hotels — our upscale product — has had very good market reaction.”
He also said there are “some updates” with regard to Red Lion’s lawsuit against Hard Rock Hotels for intellectual-property infringement related to Hard Rock’s new Reverb hotel brand, but details wouldn’t be announced until next week or later.
Ludwig said that with the addition of Vantage, Red Lion now has nine brands — three in the economy space, three midscale, and three upscale — and the company is working hard to ensure the “brands are better understood, promoted, and marketed. It makes us better known faster than has been historically the case because we’re just doing a better job on the awareness side of things. We’re making sure customers and intermediaries understand who we are and what each of the brands mean. We’re now in 50 states, and we have 40 properties in Canada, with some properties in South Korea and in India, too.”
Red Lion’s relationship to distributors like Expedia is also much different than its hotel peers. In 2016, the company announced it would allow Expedia.com and Hotels.com to sell its members-only rates in exchange for the ability to automatically enroll any guests who book through those channels into the Red Lion Hello Rewards loyalty program. Should Red Lion continues to grow and become even bigger, however, it’ll be interesting to see if the company retains this online travel agency-friendly approach to distribution.
Why Everyone Goes Asset Light
Pursuing an asset-light strategy is not a new hospitality trend. Just look at the recent spin-off that Hilton completed earlier this year, or Marriott, which has pursued an asset-light strategy for many years. And that process continues for Marriott at it looks to sell off Starwood-owned hotels inherited after purchasing the chain for $13.3 billion last year.
“The shift to an asset-light strategy continues to accelerate across the industry, especially as shares of Marriott and Hilton now trade at premium valuation multiples,” Michael Bellisario, senior research analyst for Baird Equity Research wrote in an investors’ note. “Hyatt is one of the remaining global brands with an owned real estate strategy; however, even Hyatt’s tone appeared to subtly shift recently with management noting that the company’s future growth was expected to be driven primarily by its management and franchise business.”
For a smaller company like Red Lion, it’s extremely important in helping it compete with the larger hotel companies and to continue to grow.
Four years ago, the company began disposing of other owned assets and it created multiple joint ventures that helped the company transition from a 100 percent owner hotel company to 55 percent owned, Ludwig said.
With the addition of Vantage, Red Lion added approximately 1,000 new properties — all of them with franchise agreements — to its portfolio. “We acquire those franchise rights at a very favorable valuation to us, so it meant the purchase price was very manageable, and we are seeing very good returns on that investment in the first year of operation,” said Ludwig.
He added, “We’ll recover our investment in Vantage over a two- to three-year period. It’s a benefit of being asset light. Rather than an ownership position that takes on a lot more debt and usually takes three or five years or more to recover the investment, the franchise business turns over faster. We didn’t need any debt to complete that acquisition. We did that out of our cash reserves. That worked well.”
Another benefit of going asset light, Ludwig noted, is that it makes business “more stable and less susceptible to economic changes and it’s also a much higher profit margin business.”
“On the ownership side, you’re operating margins that are 18 to 20 percent, maybe a high of 22 percent. On the franchise side, we completed the second quarter at almost 30 percent and we see that increasing further,” Ludwig noted.
“That’s the secret of why the industry is going toward this asset-light model: You don’t need a lot of capital to add franchise agreements and they are immediately profitable; there are no startup losses. You’re not exposed to capital requirements of real estate assets themselves. It’s a low capital, stable, high-margin business — the investment community is willing to pay a higher valuation or higher multiple because of those characteristics.”
Ludwig believes that within two to three years, Red Lion’s profit margins may rise to the 40s and mid-50s percentages. “It’s a very scalable growth model.”
The hotels that Red Lion is currently listing for sale are as follows:
Hotel RL Salt Lake City, Utah
Hotel RL Spokane at the Park, Washington
Hotel RL Olympia, Washington
Red Lion Hotel Pasco, Washington
Red Lion Hotel Richland Hanford House, Washington
Red Lion Hotel Port Angeles, Washington
Red Lion Hotel Redding, California
Red Lion Hotel Eureka, California
Red Lion Hotel Boise Downtowner, Idaho
Red Lion Hotel Templin’s on the River, Post Falls, Idaho
Red Lion Inn & Suites Bend, Oregon
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Top 5 Reasons to Hire AD Vantage Loyalty Program Company
When done right by an expert loyalty program company , a customer loyalty program can save marketing costs, increase customer retention, and create a committed network of brand evangelists, all of which can help raise sales and profits.
Loyalty programs are one of the marketing strategies that many retailers and businesses have adopted to attract and retain their consumers and channel partners by giving them extra benefits and persuading them to spend more money.
Businesses in India have embraced customer relationship management practices with a more aggressive attitude in response to the present global economic downturn in order to preserve profitable long-term partnerships and secure profit output.
Loyalty program companies are organizations that design, oversee, and manage reward programs for commercial clients. These programs are designed to persuade customers to interact with a brand or buy more products.
Loyalty program services help organizations create and manage effective loyalty programs that help them build and maintain long-lasting relationships with their customers. Loyalty program providers serve a range of crucial responsibilities.
In general, loyalty program providers are crucial to aiding businesses in creating and maintaining strong ties with their customers, encouraging better customer loyalty, and encouraging growth.
With the help of loyalty program providers, businesses can create and manage effective loyalty programs that boost consumer engagement, customer retention, and business growth. Providers of loyalty programs may help businesses develop strong, enduring ties with their clients.
By providing program design, implementation, management, customer engagement, data analysis, customization, integration, and program assessment, loyalty program providers may help businesses build strong, long-lasting customer relationships.
One of the greatest loyalty businesses in India, AD Vantage offers its customers a distinctive loyalty program business model. For every firm, we never employ a single strategy for a loyalty program. We go through the following steps while creating a loyalty program strategy for any client.
Detailed research on the client's products and services, identification of the company goal, brand messaging, competitor analysis, and placement of the client's products in the market are all included in the extensive client study.
The needs of the clients and the expectations of the customer base are taken into consideration when the company builds its loyalty program offerings.
Understanding the benefits of loyalty requires accepting the fact that not all customers are created equally. The primary issue with many companies' reward and loyalty programs is that they overlook the underlying goal of their endeavors. Target customers should be taken into consideration while creating loyalty programs. A loyalty program created to draw in new clients cannot be used to retain current ones.
The most crucial stage of any loyalty program is implementation, which is meticulously carried out by AD Vantage loyalty rewards organization.
We consider two important user journeys as we lay the groundwork for a loyalty program. They are the sign-up and withdrawal stages of loyalty programs. Convincing people to sign up for the program and making sure the registration process is simple and risk-free are both parts of the enrolment process. The opt-out procedure, on the other hand, outlines the important steps a loyalty program member must do in order to unsubscribe from the system.
We extensively promote loyalty programs among the client's current customer base after creating and implementing the best loyalty programs India. We make use of email marketing, social media, website announcements, etc. To attract your clients to sign up for the loyalty program, we provide them with enticing offers like welcome gifts. Our specially designed rewards increase the program's value and provide instant gratification for participation. The welcome offer might be delivered to the customer by mail, text message, email, or in person at the point of sale.
AD Vantage Loyalty Program Company offers constant assistance to the clients when the loyalty program services are being rendered. By helping the clients understand profitability, we use effective KPIs to help determine whether a loyalty program needs to be modified, updated, ramped up, or dialed back.
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