Major Study
New York Brief
As an addition I created an app that could link to the booklet. It would work by scanning in the district typeface you were in and then finding your current location. It would tell you what you were nearest to, additional information about that place, local food outlets and it would also give you a guide around town based on where to take the best photos.
Video Link: https://vimeo.com/272223622
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Major Study
Personal Branding
I created my personal branding based on my initials of S and J. I created a simplistic look because this is what I wanted, as I believe it suits me. I also used my favourite colour to make it personal. I designed the logo, portfolio, CV, invoices and business cards.
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Major Study
New York Trip / MOMA
Andy Warhol, The Last Supper (1986)
This was easily one of my favourite pieces at MOMA. I love everything about it, the colours the message and the texture. The big bold colours and textures is definitely something I would like to take forward into my own work for the module. I saw the message being that even the simple things in life were being taken over by brands and advertisement.
Frank Stella, Giufa, la luna, i ladri e le guardie (1984)
This piece mainly reminded that it isn't always about designs on the computer and
Lygia Clark, Planes in Modulated Surface 4 (1957)
Theo Van Doesburg, Simultaneous Counter Composition (1929-30)
Dennis Wheeler, Life: By Any Computation, Quality (1963)
Elizabeth Murray, Do the Dance (2005)
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Major Study
Graduate Show
Looking at potential Names
I created a list/mindmap of ideas that could be linked to out theme and our graduate show, that we can use as a focal point and name our Grad show. I liked the original idea of ‘Check out’ because we’re checking out of uni, so is relevant to both sides. I also tried to come up with some slogans, that were a twist on current supermarket slogans. This would be a fun and playful element, as well as linking the two sides together even more.
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Major Study
Fur Campaign
Deciding The Ideas
Over the weekend Bethan & I came up with some ideas on touchpoint and how to present each idea. The ideas that we developed this on were the final three that we had decided on on Thursday.
Our Touchpoint and Presentation ideas:
After looking at the ideas and discussing what we had come up with, we decided that ideas 2 & 3 were the strongest. Then after further discussion, including what we think would work the best and what we would like in our portfolio, we decided to go forward with Idea 2.
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Major Study
Packaging Brief
https://vimeo.com/271875492
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