Tumgik
strategoplay · 8 years
Video
youtube
Augmented Reality for Mustika Puteri cosmetics product featuring 6 JKT48 members. Running in 6 cities around Indonesia. Installed in high schools to support Mustika Puteri's Lovely Show campaign. The application automatically display and record the mash-up between pre-recorded JKT 48 members dance and real live video.
1 note · View note
strategoplay · 9 years
Video
youtube
Johnnie Walker #KeepWalking
Client: Johnnie Walker
Type: interactive display
Johhnie Walker #KeepWalking was held at Colloseum Jakarta. The brand collaborated with international music achieved artist, Agnez Mo. The artist repesented an icon that has full of ambition, strong will, and courage, reflecting her success journey and personal progress.
The interactive wall was used near the venue's entrance. The wall displayed collections of words that represent dream barriers. When users walk across the display, the words dispersed to become the word "Keep Walking".
0 notes
strategoplay · 9 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Johnnie Walker #KeepWalking
Client: Johnnie Walker
Type: interactive display
Johhnie Walker #KeepWalking was held at Colloseum Jakarta. The brand collaborated with international music achieved artist, Agnez Mo. The artist repesented an icon that has full of ambition, strong will, and courage, reflecting her success journey and personal progress.
The interactive wall was used near the venue's entrance. The wall displayed collections of words that represent dream barriers. When users walk across the display, the words dispersed to become the word "Keep Walking".
1 note · View note
strategoplay · 10 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Store of the Future
Client: Danone
Type: interactive floor, NFC tag, augmented reality, QR code
"Store of the Future" was meant to introduce new technologies that will be used for transaction in the near future. Using smartphone, customers could do transaction in the store by scanning NFC tag or QR Code. Customers could read product previews on their smartphone by using augmented reality on the products.
0 notes
strategoplay · 11 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
0 notes
strategoplay · 11 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Hemaviton Jawara Jempol 2013
Client: Hemaviton
Type: BlackBerry intranet game
Previous year's SMS typing challenge was introduced again, with the same type of concept.
Venue: Bekasi Square, August 31, 2013
0 notes
strategoplay · 11 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Lumia Switch Wall
Client: Nokia
Type: Web based application
4 LCD screens showing live tweets with #switchtolumia hashtag. The tweets were shown with the looks of Metro UI (Windows Mobile 8 style).
0 notes
strategoplay · 12 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Nutriland 2012
Client: Nutricia
Type: interactive display
interactive floor game "Stomping Game" is used for this Nutrilon Royal's event. Users had to destroy bad bacteria by stomping it with foot. Users can come and stomp infinitely without no limitation of time.
Venue: Grand City Surabaya, June 30 - July 1, 2012.
0 notes
strategoplay · 12 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Nutriland 2012
Client: Nutricia
Type: interactive display
Interactive floor game "Stomping Game" is used for this Nutrilon Royal's event. Users had to help the good bacteria destroy bad bacteria by stomping it with foot. Users can come and stomp infinitely without no limitation of time.
Venue: Mall Taman Anggrek Jakarta, June 16-17, 2012.
0 notes
strategoplay · 12 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Hemaviton Jawara Jempol 2012
Client: Hemaviton
Type: BlackBerry intranet game
SMS typing challenge by Hemaviton with total 300 participants from Jakarta, Bandung, Jogjakarta, and Surabaya. Every participant had to type SMS as quick as possible with the provided BlackBerry device. The challenge came with many variations, such as: typing with only one hand, typing with eyes closed, typing it backwards, etc. There were 9 winners from each city that later participate in the grand finale to win 1 Avanza car as the main prize.
0 notes
strategoplay · 12 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Nutrilon in Store
Client: Nutricia
Type: augmented reality
Augmented reality is used for instore activation program in selected trade markets. To get more information about New Nutrilon Royal product, users could hold the packaging in front of the LCD screen. Few information then appeared on the LCD screen from selected parts of the packaging.
Venue: Surabaya, March 14-28, 2012
0 notes
strategoplay · 12 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Nutrilon in Store
Client: Nutricia
Type: augmented reality
Augmented reality is used for instore activation program in selected trade markets. Children who buy the New Nutrilon Royal product could play with the augmented reality game. They could choose their future profession (either it's a doctor, astronaut, engineer, police, etc), then they would have the profession's uniform appear in front of their body. Later, it can be printed to brought home.
Venue: Pekanbaru, March 14-28, 2012
0 notes
strategoplay · 13 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Nutriland 2011
Client: Nutricia
Type: interactive display
Interactive floor game "Stomping Game" is used for this Nutrilon Royal's event. Users had to help the good bacteria destroy bad bacteria by stomping it with foot. Users can come and stomp infinitely without no limitation of time.
Venue: Cilandak Town Square, December 3-4, 2011
0 notes
strategoplay · 13 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Guinness Arthurs Day 2011
Client Name :
          Guinness
Product Name :
          Guinness Arthurs Day
Game :
      Interactive Display
Game Description :
Sejak 2009 lalu, Guinness Arthur’s Day menjadi perayaan tahunan untuk memperingati 250 tahun Arthur Guinness saat menandatangani kontrak sewa St. James’ Gate Brewery (1759) dan memperkenalkan GUINNESS kepada dunia. Indonesia menjadi salah satu negara yang ikut merayakan Arthur’s Day dan pihak Guinness akan mendatangkan The Script (The Script hanya tampil di Jakarta pada tanggal 12 November 2011) dan Mr.Big (Mr.Big akan tampil di Medan, Surabaya dan Makassar) untuk memeriahkan perayaan Arthur’s Day di Indonesia.
Pada Interactive display menampilkan hasil twitter yang dengah hastag #ArthursDay setiap tweet yang mengandung hastag tersebut akan masuk dalam gelas virtual guinnes yang akan penuh. Pada saat gelass penuh akan terdengar suara sirine dan tampil countdown 2 menit free flow gratiss guinness di minibar untuk pengunjung.
Venue:
          Ballroom Hotel Pullman Jakarta
Date:
          12 November 2011
0 notes
strategoplay · 13 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Nutriland 2011
Client: Nutricia
Type: interactive display
Interactive floor game "Stomping Game" is used for this Nutrilon Royal's event. Users had to help the good bacteria destroy bad bacteria by stomping it with foot. Users can come and stomp infinitely without no limitation of time.
Venue: Central Park,September 17-18, 2011
0 notes
strategoplay · 13 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
LG - Cup Of Faith
Client Name :
          LG
Product Name :
          LG Cup Of Faith
Game :
          Interactive Display
Game Description :
           Pada bulan ramadhan ini LG indonesia melakukan program donasi dengan membagikan beras kepada kaum dhuafa. Untuk menyumbankan beras tersebut LG Elektronik Indonesia menghargai setiap like facebook LG love Indonesia dengan 250mL atau sebanding dengan 1 gelas beras. Program ini juga berjalan pada media sosial Twitter, dengan menggunakan hashtag #CupOfFaith pada setiap status yang di buat oleh para pengguna twitter.
           Hasil perihitungan tersebut akan di pajang pada display yang ada di Mall Taman Anggrek. Display tersebut terus mengitung setiap like facebook LG Love Indonesia dan dikalikan 250mL beras. Display ini juga menampilkan setiap status Twitter dengan hashtag #CupOfFaith dengan animasi berubah menjadi beras.
Venue:
          Pacific Place
Date:
          August 22th - 28th 2011
0 notes
strategoplay · 13 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
LG - Cup Of Faith
Client Name :
          LG
Product Name :
          LG Cup Of Faith
Game :
          Interactive Display
Game Description :
           Pada bulan ramadhan ini LG indonesia melakukan program donasi dengan membagikan beras kepada kaum dhuafa. Untuk menyumbankan beras tersebut LG Elektronik Indonesia menghargai setiap like facebook LG love Indonesia dengan 250mL atau sebanding dengan 1 gelas beras. Program ini juga berjalan pada media sosial Twitter, dengan menggunakan hashtag #CupOfFaith pada setiap status yang di buat oleh para pengguna twitter.
           Hasil perihitungan tersebut akan di pajang pada display yang ada di Mall Taman Anggrek. Display tersebut terus mengitung setiap like facebook LG Love Indonesia dan dikalikan 250mL beras. Display ini juga menampilkan setiap status Twitter dengan hashtag #CupOfFaith dengan animasi berubah menjadi beras.
Venue:
          Mall Taman Anggrek
Date:
          August 15th - 21st 2011
0 notes