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How to Engage Your Customers Online

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Do you currently use Google My Business messaging via SMS? i.e. you receive customer messages from your Google My Business listing straight to your device via text message.

If you you need to be aware that this type of messaging will no longer be available after November 15, 2019.

Google My Business is transitioning away from SMS (text) to their Google My Business app. This major change means you will no longer receive or be able to respond to messages from your Google My Business account via text or (SMS). 

In order to continue receiving messages from your Google My Business, you will need to download their  mobile Google My Business app  and turn on messaging. Once  downloaded  you will then send and receive messages  from your Google My Business account in the app ONLY.

If this change scares you, don’t worry! Steve at Walk to Success has you covered! He is your local Google My Business expert and can handle this transition smoothly for you and your customers!

Walk to Success got our website up and running in the first or second spot for Google on both computer and mobile in less than a few months. When you need help with SEO, marketing, website development, branding and so much more reach out to this company. I could not say enough about Steve. Ken Burns – Vice President, CORRecycling, Inc. 

If you are not utilizing the Google My Business messaging features or some type of Chatbot to communicate with your current and potential customers lets review a few of the reasons you SHOULD be!

Chatbots allow the customer service portion of your businesses to thrive via interactions!

Feedback and survey options through chatbots give you the opportunity to grow your business and harvest reviews!

Use of conversational chatbots encourages engagement and potentially closed sales.

Chatbots increase customer satisfaction.

Facebook even offers a special code you can install on your website that allows customers to contact you via Facebook Messenger without ever leaving your website AND the messages arrive right in the Messenger app you are already using. This is one of MY personal favorites! I love being able to contact a business instantly with questions and directly (meaning I don’t have to navigate to one location for contact info and then another to actually contact them).

And if I am being completely honest I am more likely to shop with a business that I can contact quickly for more details as opposed to a business who is not easy to engage with online. Let’s face it, in today’s digital era we all want a response NOW! 

Of course most businesses can’t dedicate every waking minute to communicating online with potential customers, that’s why you need a chatbot!

My doctors office uses a chatbot to determine if I need to speak with a nurse or a doctor. This allows them to spend more time on patients.

DW Metal Works, Inc. uses their chatbot to connect with customers that are browsing their website.

You may have even used a chatbot to skip the line at your favorite concert or to check-in at your hotel.

Again if this all seems a little to overwhelming just call Steve at Walk to Success! He is your local Google expert, navigating your chatbots, messages and the ever plaguing question: “Who Keeps Updating My Google Listing?!”

If you’re frustrated by changes that keep happening to your Google My Business listing without their knowledge or consent.  i.e. the name of the listing, categories, business hours, phone number, etc. Then Steve at Walk to Success is your man! 

Don’t let your customers find the wrong information about your business. Ensure you are sending accurate information to your clients on GMB by monitoring your listings for unauthorized edits.  But again, who has the time?

Steve at Walk to Success Marketing does. Contact him HERE.

(via Small Town, Small Business Local SEO & Google My Business)

Small Town Small Businesses Thrive online with Google My Business and Local SEO.

New Post has been published on Walk to Success

New Post has been published on https://walktosuccess.com/2018/09/10/small-business-local-seo-google-my-business/

Small Town, Small Business Local SEO & Google My Business

The Power of Google My Business.

Steve Attarian

Over 30 years of sales and Marketing experience.

The power of having a Sales professional working on digital marketing for your business.

Small Town, Small Business Local SEO & Google My Business

by Steve Attarian | Sep 10, 2018 | Digital marketing, Local SEO

The Power of Google My Business. Steve Attarian Over 30 years of sales and Marketing experience. The power of having a Sales professional working on digital marketing for your business. Local SEO & Google My Business By: Steve Attarian  #WalktoSuccess “Google My...

Local SEO & Google My Business

by Steve Attarian | Aug 3, 2018 | Digital marketing, Local SEO

“Google My Business” is an excellent way to meet new customers. Although far too often overlooked, Google My Business is an important piece of the pie when it comes to optimizing your online presence. It simplifies the process of search engine optimization by giving...

Even Small Local Business needs a Google My Business Listing and a Website

by Steve Attarian | Aug 3, 2018 | Digital marketing, Local SEO

It can be hard for your small local businesses in today’s crazy world. With so many brands and businesses telling consumer’s where to focus their attention and spend their hard earned dollars, the current digital landscape makes it rather difficult for small local...

Optimizing Google My Business for Local Small Business

by Steve Attarian | May 22, 2018 | Digital marketing, Local SEO, Mobile marketing

FACTORY LUNCH AND LEARN 06 JUNE, 2018 11:30am to 12:30pm Event Details: Cost: Free Location: FACTORY 750 Main Street, Grand Junction, Colorado Steve Attarian  | Walk to Success Marketing |  Walktosuccess.com | Grand Junction CO In this FACTORY Lunch &...

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Local SEO & Google My Business

By: Steve Attarian  #WalktoSuccess

“Google My Business” is an excellent way to meet new customers. Although far too often overlooked, Google My Business is an essential piece of the pie when it comes to optimizing your online presence. It simplifies the process of search engine optimization by giving you creative control over how your business appears in the Google search engine. Google My Business makes it easy to see how your business is performing and looking on Google +, in Google Maps, throughout organic search results, and even on the Google Knowledge Graph. Two primary reasons make Google My Business such a powerful tool. First of all the price required to successfully implement Google My Business is irresistible. Google My Business is free to use. The second important factor is how extremely easy it is to operate. Since Google My Business is a tool that allows you to seamlessly manage your online presence across Google it directly puts even more power in the hands of you, the business owner, when wanting to make sure that your potential customers can easily find relevant information like store hours, the business website, & your storefront’s physical address. Sudhir Chowdhary’s financialexpress.com article on Google My Business points out that with, “more than 80% of people searching the web to find local information, it’s important to have a high-quality presence that showcases what makes your business unique.” Essentially, Google My Business is empowering you to more accurately manage each detail of what potential customers see when they search for either your specific business or the products and services you provide across multiple elements of the Google platform such as Google Maps and Google Search. You can even manage your customer reviews – an essential aspect of your online presence. Google My Business is the perfect platform to help your business succeed and connect with customers. A variety of factors creates the business rankings but relevance, distance, and prominence are the three most important: how well does your business fit the customer’s needs? Are you actually within the locality of the area in which the customer is looking? How much activity is buzzing around your page? Anything from links to reviews look good since people like to see a business that is not stagnant. With an optimized Google My Business account, you are ready to have a more intimate understanding of what relevant terms your current clients are searching while learning about the needs and habits of interested customers and future patrons. According to a 2017 moz.com breakdown, Google My Business stands head and shoulders above other SEO elements making it the most important factor by far. Now, when you create a Google My Business account keep in mind that GMB is still only a piece of the overall online optimization and Local SEO puzzle and customers locating your business and website. Yes, it’s a big part. You still need to consult your marketing team and make sure that all of the pieces are fitting together seamlessly both in the online and the offline worlds. Don’t neglect other elements like structured data (the shared language that search engines understand when scouring your webpage), creating local content, posting appealing pictures, monitoring reviews, and overall, remaining active since as things grow and develop within your business, updates and changes in your online presence should reflect those transformations. What would it mean to your business to have an efficient way to help customers with some of their most frequently asked questions like “Where are you located?”, “Do you accept this form of payment?” Alternatively, even the infamous, “Is so-and-so working today?” before they ever arrive? How many new customers would you gain if they accurately knew how to find you and even had an idea of what your business looked like before they arrived? When would you ever get tired of reading positive reviews or getting constructive feedback from the people who keep you in business? Google My Business lets you accomplish all of this and more.

“

Improve your local ranking on Google

Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search.

.”

Google My Business Optimization Services

Steve is one of the most knowledgable marketing people I work with – we have created amazing business websites together!

Dorsey Coe

Chief Technology officer , Mozaic Technology

From MOZ’s Beginner’s Guide to SEO

There is no “secret sauce” to ranking in search results. Google ranks pages highly because it has determined they are the best answers to the searcher’s questions. In today’s search engine, it’s not enough that your page isn’t duplicate, spamming, or broken. Your page has to provide value to searchers and be better than any other page Google is currently serving as the answer to a particular query.

Sources:

Link 1: http://www.financialexpress.com/industry/technology/google-my-business-dashboard-within-google-search-helps-business-owners-find-out-how/882859/ Link 2: https://moz.com/blog/local-search-ranking-factors-survey-results-2017 Image 1: https://pixabay.com/en/office-freelancer-computer-business-625892/ Image 2: https://pixabay.com/en/tree-structure-networks-internet-200795/ Image 3: https://pixabay.com/en/marketing-customer-polaroid-center-2483867/

“What does your business look like online? 91% of consumers experience your company online before calling or walking in.”

CAROL ROSSI

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New Post has been published on Walk to Success

New Post has been published on https://walktosuccess.com/2018/08/03/local-seo-google-my-business/

Local SEO & Google My Business

“Google My Business” is an excellent way to meet new customers. Although far too often overlooked, Google My Business is an important piece of the pie when it comes to optimizing your online presence. It simplifies the process of search engine optimization by giving you creative control over how your business appears in the Google search engine. Google My Business makes it easy to see how your business is performing and appearing on Google +, in Google Maps, throughout organic search results, and even on the Google Knowledge Graph.

There are two primary reasons that make Google My Business such a powerful tool. First of all the price required to successfully implement Google My Business is irresistible. Google My Business is free to use. The second important factor is how extremely easy it is to operate. Since Google My Business is a tool that allows you to seamlessly manage your online presence across Google it directly puts even more power in the hands of you, the business owner, when wanting to make sure that your potential customers can easily find relevant information like store hours, the business website, & your storefront’s physical address. Sudhir Chowdhary’s financialexpress.com article on Google My Business points out that with, “more than 80% of people searching the web to find local information, it’s important to have a high-quality presence that showcases what makes your business unique.” Essentially, Google My Business is empowering you to more accurately manage each detail of what potential customers see when they search for either your specific business or the products and services you provide across multiple elements of the Google platform such as Google Maps and Google Search. You can even manage your customer reviews – an extremely important aspect of your online presence.

Google My Business is the perfect platform to help your business succeed and connect with customers. The business rankings are created by a variety of factors but relevance, distance, and prominence are the three most important: how well does your business fit the customer’s needs? Are you actually within the locality of the area in which the customer is looking? How much activity is buzzing around your page? Anything from links to reviews looks good since people like to see a business that is not stagnant. With an optimized Google My Business account, you are ready to have a more intimate understanding of what relevant terms your current clients are searching while learning about the needs and habits of interested customers and future patrons. According to a 2017 moz.com breakdown, Google My Business stands head and shoulders above other SEO elements making it the most important factor by far.

Now, before you rush out to create a Google My Business account keep in mind that it is still only a piece of the overall online optimization puzzle. Yes, it’s a big part, but you still need to consult your marketing team and make sure that all of the pieces are fitting together seamlessly both in the online and the offline worlds. Don’t neglect other elements like structured data (the shared language that search engines understand when scouring your webpage), creating local content, posting appealing pictures, monitoring reviews, and overall, remaining active since as things grow and develop within your business, updates and changes in your online presence should reflect those transformations.

What would it mean to your business to have an efficient way to help customers with some of their most frequently asked questions like “Where are you located?”, “Do you accept this form of payment?”, or even the infamous, “Is so-and-so working today?” before they every arrive? How many new customers would you gain if they accurately knew how to find you and even had an idea of what your business looked like before they arrived. When would you ever get tired of reading positive reviews or getting constructive feedback from the people who keep you in business? Google My Business lets you accomplish all of this and more.

Sources:

Link 1: http://www.financialexpress.com/industry/technology/google-my-business-dashboard-within-google-search-helps-business-owners-find-out-how/882859/

Link 2: https://moz.com/blog/local-search-ranking-factors-survey-results-2017

Image 1: https://pixabay.com/en/office-freelancer-computer-business-625892/

Image 2: https://pixabay.com/en/tree-structure-networks-internet-200795/

Image 3: https://pixabay.com/en/marketing-customer-polaroid-center-2483867/

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New Post has been published on http://walktosuccess.com/2018/05/24/getting-started-gig-economy/

A Quick Guide to Getting Started in the Gig Economy

A Quick Guide to Getting Started in the Gig Economy

Admit it: You’ve been sitting in a cubicle farm for what seems like your entire life, working for  someone who doesn’t seem to appreciate what you do, feeling overwhelmed and crazy busy for two days in a row, then so bored during the remaining three that you’re updating your Facebook status every half hour. Or maybe you’re just ready for a change in your career path. Either way, you’ve probably considered a foray into what’s called the “gig economy,” where you give yourself the title of consultant and essentially use your expertise to strike out on your own and start a business. It’s not an easy leap, however. There are lots of things to consider before you can make this exciting change in your career. Photo Credit: Pixabay.com

    The Hard Work Ahead of You

Just because you’ve said goodbye to cubicle-land doesn’t mean life will be easy. Quite the contrary: working freelance means working, oftentimes harder because you need to drum up business, keep work flowing in, and be prepared to chase down payments for tasks you’ve completed — all that in addition to the work itself. You’ll need persistence, self-discipline, determination, and several other important characteristics to make it. If you definitely want to make a go at it, you’ll need some people in your corner and some tools to get you started.

Get Legal and Financial Advice

Long before you hand in your resignation letter and walk out the door, talk with an attorney and a certified public accountant. Ask any freelancers you know for recommendations. The attorney can help make sure you won’t violate any non-compete clauses in the contract or non-disclosure agreement you had signed with your employer. In addition, he/she can also advise on agreements or contracts you will have your clients sign before you begin work. Likewise, an accountant can help with such items as quarterly federal taxes, as well as any state and local taxes, you’ll need to pay, in addition to any financial planning assistance.

Get a Business Card and Website — and Start Networking

An important phrase to remember as a freelancer is that “you are your own brand,” and an important part of that is your business card. A good one can leave a lasting impression on a potential client. All it essentially needs is your company name, your name, an email address, website, and a phone number. Modern technology makes it easier to print these in distinctive designs. And speaking of design, your website is also an important part of your brand. Long gone are the days of costly web hosting and the need to have someone’s nephew spend a year hand-coding a few web pages for you. Site hosting can be inexpensive, and there are several tools you can use to create your own simple, effective site design.

Once you get those going, it’s time to network, network, and network some more. Check with your local chamber of commerce for a schedule of social gatherings for professionals, seek out industry-related professional organizations, connect with people at your place of worship, join industry forums online, and use social media. The more connections you make, the more likely you are to land some gigs (or even team up with another freelancer).

Conclusion

Joining the gig economy is clearly more than just walking out the door of your current job and calling yourself a consultant. It takes planning, advice from legal and financial professionals, skillful marketing, and lots of networking. Overall, remember that you’re starting a business with yourself and your skills as the brand. If you want to succeed in your new business, approach it with passion, a high degree of determination, and a positive attitude. Most importantly, be willing to work hard.   

In recent years, the sharing economy has exploded. It is expected to reach $335 billion in 2025, up from $14 billion in 2014.

New Post has been published on Walk to Success

New Post has been published on https://walktosuccess.com/2018/05/22/optimizing-google-business-local-small-business/

Optimizing Google My Business for Local Small Business

FACTORY LUNCH AND LEARN

06

JUNE, 2018

Steve Attarian  | Walk to Success Marketing |  Walktosuccess.com | Grand Junction CO

Steve Attarian Owner & Chief Inspirational Officer at Walk To Success Marketing brings over 30 years of sales and local digital marketing passion & experience to help local small businesses grow profits with Online Marketing. Steve built his first website in 2001 and ranked that website Nationwide #11 for Brass Beds on Google. Steve has utilized the internet for marketing and lead generation for more than 15 years. Steve opened Walk to Success in 2010 and has focused on Local Digital Marketing and Local SEO for his Clients (and friends) since.

Register Now

Overview

Optimizing Google My Business for Local Small Business. Google provides many tools in Google My Business (GMB) and these can be leveraged for more calls, clicks, and customers through the door. Google Maps, Posts, Reviews, Saving, Menu/Services, Videos, Booking, Messaging, Business Description, and Q & A are all managed and optimized through GMB.

Steve Attarian Owner & Chief Inspirational Officer at Walk To Success Marketing

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Goals

Introduce each GMB Tool available in each listing.

Show ways to Optimize these Tools for more calls, clicks, and customers through the door.

Show how to Amplify the Authority of your Local Small Business within a service area or geographical area.

Introduce the Smart Phone APP and show its time-saving capabilities.

Takeaways

Claim and Completely fill out GMB Listing

Select the Best Category (limit focus)

How to Optimize the Tools:

Posts

Questions & Answers

Booking

Menus/Services

Videos

“Save” feature so a person can save a business’ Knowledge Panel to refer to later

Business Description

Reviews

Register Now

Awesomeness

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New Post has been published on http://steve.walktosuccess.com/2017/02/10/continuous-improvement-online/

Continuously Improve Your Digital Marketing Footprint online

Continuously Improve Your Digital Marketing Footprint online.

Increasing your business’ brand recognition is a key to building customer loyalty and market influence. The application of a unified digital marketing plan improves both your overall market visibility and ROI (return on investment). When managed appropriately, your digital marketing plan is one of the most effective ways to ensure achieving the highest levels of profitability. To optimize your business’ web presence, you must seek to create continuous improvements via client data acquisition, analysis, thorough planning, and targeted solution implementation. In his small business article, Ian Linton beautifully defines continuous improvement as “a form of quality management that focuses on making small incremental improvements to a process.” Linton’s labeling of continuous improvement as a “form of quality management” highlights the fact that paying attention to implementing continuous improvements should be an integral part of your business already! Ask yourself, “What results is my website bringing me now?” Is your digital marketing something that you are actively tracking? More importantly, are you leveraging the data collected from your digital marketing in order to improve your business and to make those crucial incremental changes?

It’s time to take that next step to improving your business. Keep in mind that change alone is not the answer; it’s all about targeted change so that you can achieve ‘Kaizen’ or change for the better. It’s not so much about buying some digital marketing package that presents a formal series of steps that you can follow but rather, it’s about considering your digital marketing portfolio through a new lens. Examine what you are currently doing with your business’ digital marketing and what it is doing for you by collecting data and then making the appropriate incremental changes based on analytics. Then do it again, and again, and again. Base every minute change you keep and every tiny adjustment you decide to make on both the results of your data and their profitability. Brian Klemmer said to base everything on results because they’re “often hard but always fair”. Objectively evaluate what is working for you and what isn’t then eliminate the waste and plant what you need to grow. That’s the method for improving your customers’ journey and becoming more influential within the market. Analyze everything and make small changes over time. As the adage goes, “by the yard it’s hard, but by the inch, it’s a cinch!”

Increased ROI is the ambrosial cup from which every business should strive to drink. According to Linton, continuous improvement really “aims to reduce waste… [and it] can help you to get more from your marketing budget”. For your website, this can occur on a specific page, or it can be site wide, depending on which aspects you are addressing. For social media, it can occur across multiple platforms and social media sites, or it can be more localized. In the end, the decision is up to you. However, digital marketing author Gary Angel maintains that “The more discrete and isolated a change, the easier it is to measure its true impact on the system.” Hence, the need for continual improvement rather than one instantaneous overhaul. Subtlety is the name of the game because businesses aren’t optimized overnight. It takes time and patience to collect enough relevant data to be able to create a plan of action.

I’ve seen the importance of making isolated changes rather than grandiose remodelings play out in other avenues of life as well. I remember when I was training for the International Chinese Martial Arts Championships in Las Vegas back in 2014, I was going to perform three Tai Chi forms. I had been practicing for years, and even though I thought that I knew these forms inside and out, it was the five months before the tournament where my sifu (teacher) worked on fine tuning minuscule details one at a time. At first, the minutia seemed insignificant. He would tell me things like “relax your fingers more here,” “lift your sword five more degrees,” “turn your waist a quarter inch further,” and “take a deeper breath before starting this movement.” Of course, being his student, I listened and applied his refinements one after the other. I couldn’t see it at the time, but eventually, all of those minuscule alterations yielded upwards of a 10% improvement in my skill level! My demonstrations overall were so much improved that I went on to earn gold and two silver medals in the tournament. A bunch of little changes over time can yield significant results. What impact on your business would a 10% improvement in profits bring?

 Jim Lenskold, a marketing ROI expert, touts the importance of, “continuously improving marketing performance and profitability by applying deeper insights to maximize the effectiveness of strategic and tactical decisions.” Where do those “insights” come from you ask? He points out that they come from “carefully designed measurements and financial assessments of ROI to ensure that the marketing contribution of profits exceeds the marketing investment while meeting appropriate short- and long-term objectives.” So again, ask yourself, what results is your website earning you now? The power of digital marketing to improve your business’ earnings and customer interaction is exponentially greater when you consistently perform data analysis and make small incremental changes based on that data. That improves the customer Journey and subsequently increases your digital marketing ROI.

It’s important to note that the mantra of continuous improvement is not some idle phrase or nebulous concept. Rather, it is an approach that allows your business to soar rather than sink by making you aware of various key elements that might otherwise have been overlooked or ignored completely. Angel outlines some excellent core ideas for “driving continuous improvement in digital, many of which are rooted in formal continuous improvement methodologies.” Once again, it’s important to stress that this isn’t about some graduate level understanding of theoretical marketing concepts. Rather, it’s all about developing a routine for evaluating your digital footprint one piece at a time. Once you’ve accomplished that, you can begin to consistently improve your business in ways that build consumer confidence and develop long-term customer loyalty through improved brand recognition and increased market influence.

Sources:

http://measuringthedigitalworld.com/2015/11/21/continuous-improvement/

http://smallbusiness.chron.com/importance-continuous-improvement-marketing-22878.html

http://www.i-scoop.eu/five-essential-principles-improve-digital-marketing-roi/

Amaro, F. ROI. (2014). Photograph. Retrieved on October 23, 2016.

https://www.flickr.com/photos/79084674@N04/15938913208/

Footprint. (2011). Photograph. Retrieved on October 22, 2016.

https://www.flickr.com/photos/orinoko42/5557586589/in/photolist-9t75Sr-o7zG-4e9Rot-4untVQ-5FrgwV-8jWPTw-4wnq1c-4mVeR1-94mxmP-8W2FaW-akALS-2kQ9Nk-ov1GDZ-4mTesH-RAVMG-ivEUz6-okoGuS-ivEyKY-95iaJ9-ivEQpq-ivEoUB-eeRbxH-5T3YKs-2UhcfK-f5jB2b-5PfgPa-5V5gX3-ivEppK-6sqkce-ivEpcF-49KC1V-aQh7X-HxU1-7tW4GS-agooc-bjmxXF-g5Ned-8XLdw4-DckZt-4ur76c-b2RzGc-k75cg-dsPqok-9q7gcF-55fZ63-7GqHrn-ivEUnn-2snkKf-ivEoAF-4kEmsP

MacEntee, S. Measuring Tape. (2014). Photograph. Retrieved on October 25, 2016

https://www.flickr.com/photos/smemon/14618772953/in/photolist-ogP2Tx-7yZ6Wk-c5GqCo-aH8CPV-jZj2W7-nMnq18-m2s7Q-khjpe-799Zt-bUWYkD-sogkJk-81zki6-7f5T4P-cc2FFQ-7BDwm7-hjbY7-e3oS1v-efFPmC-e3ugwb-4iBVma-arjonn-4w9zHP-uES81-7zgeh8-4r6zAz-cLbsaQ-91YUFS-pTW2dC-6ib1W5-qyvNKi-qNDoh9-4wq1TN-qQRNuN-bvKNGR-hjbY5-mhpDM-qQWacK-6qZbke-aqhCH8-4qSujn-645rW7-ottoNn-9P47VM-3fcqzs-9qyRwD-9Wrk5x-zfuFX-9fA9EU-LA63c-a7Lw7y

Tache, S. How? (2008). Photograph. Retrieved on October 24, 2016.

https://www.flickr.com/photos/sabertasche2/2609405516/in/photolist-4YzTmh-p6MRtE-75UagJ-dw4x8i-55zuDH-q2JHkG-pAMQv1-eNcQ2Z-bsoejF-q2RN2H-rkdbPM-r5xtXA-5iqoEV-qQs54D-x1gNA-pzb5JZ-9ca7bD-hsi2my-7xiDdt-dTW7Lc-dzGN7m-q7Q2aD-6DMSNV-eg6JyK-nhQMzL-bc3Y6c-mQk9NP-d7TsPo-7Kzejz-v7JShB-feWnNq-d4uk5s-pfPWDZ-bwKpL9-8Zyh77-rzanuE-7FN1Uq-aR8oC2-cCPhgd-i7hqPG-dVMz46-bWewmG-LxJ4E-mQmEFJ-2GW8RK-bwmcL2-9URahz-fmGsjn-D6jTDG-dSyKHx

The Digital Way. Money-grow-interest-save-invest. (2016). Photograph. Retrieved

on October 25, 2016. https://pixabay.com/en/money-grow-interest-save-invest-1604921/

Tucker, T. Loyalty. (2010). Photograph. Retrieved on October 23, 2016.

https://www.flickr.com/photos/thomastucker/5046665281/in/photolist-8FXtLn-dGU3Mj-k2p2XB-4gyNPS-k2qMBu-qU2LzZ-pkckMG-GGmn9D-7peNdB-pbnifm-si67mP-6pykQC-qHD4qB-pybSUd-nw7uFY-8xDPcu-i7oqjj-4nKeew-62z8zd-p2Aybp-6P2mu8-ekafBR-4Qiq51-b1dj8R-nDJHeq-aRtxLK-4N5bD2-9uHda6-cJJJif-e8P8kf-4awut1-ycXrd2-s3cqzC-kkqYqq-35FFF-f8MT6Y-pHUMDp-kbRyFK-nTa12d-ffUVMJ-dcC3dM-aNpjMH-e6e9Au-cy327W-n1wMen-7s7pt4-9A5aTR-J66Miz-oC3T8c-5hfzuj

I help businesses engage with their past, present, and future customers online. Walk To Success Marketing provides a free hour of consulting to make your website profitable.

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New Post has been published on http://steve.walktosuccess.com/2017/01/24/easy-ways-enhance-customer-experience/

Easy Ways Your Website Can Enhance Customer Experience

Is it important to Enhance Customer Experience?

Imagine you own a small coffee shop and you’re competing with a giant like Starbucks. Do you think it’s possible for your small business to pull a David in the face of such an obvious Goliath? Is there a way for your store to remain competitive even with limited resources?

Is there a way for your store to remain competitive even with limited resources?

The answer is YES.

Just like David, you shouldn’t focus on how big your enemy is and how small you are. You should think of a strategy that will help you win. In your case, you can do that by knowing how to enhance customer experience and satisfaction.

Why You Should Focus on Customer Experience

CRM at the Speed of Light author Paul Greenberg put it best, “If a customer likes you and continues to like you, they will do business with you. If they don’t, they won’t.”

A research article by Forrester backs this up. According to the study:

There’s a high correlation between customer experience and loyalty. Consumers who highly rate a company in the Customer Experience Index (CXi) are more likely to buy from that company again, as well as recommend it to others.

Companies with high CXi scores gain more revenue. Based on loyalty-based revenue models, companies going from below- to above-industry-average CXi scores ranged from $88 million for consumer electronics manufacturers to $3.1 billion for wireless providers.

So what does this mean for your business?

It means a standout customer experience can be your store’s edge against the competition. It also means that it’s a must for you to ensure that when people visit your website, they should enjoy the experience.

How to Enhance Customer Experience

Like we always say, “A business website is not “set it and forget it.”

Don’t forget that a business website is part of the customer journey. Once you have your site set up, your next step should be to invest in continual improvement in your customer’s journey from click to close.

To get you started, here are some tips on how to enhance customer experience on your website.

Speed up. Does your site load quickly on computers and mobile devices? If your site takes minutes to load, don’t expect your customers to stick around. Why will they waste time on your site when they can just go elsewhere?In the online marketplace, every second counts. Make sure all of your web pages are optimized and will load quickly regardless of the device used.

Design matters. Think about the best way to showcase your products. Do you think a drab website will entice a customer to check out your goods?When choosing a design for your site, you can’t go wrong with sleek and modern. Your site should also be easy to navigate, has trust signals, and good site search technology.

Add customer reviews. Did you know that 90% of consumers believe an online review is more compelling than input from a salesperson?You can ensure a positive customer experience by including customer reviews not just on your website, but also on mobile apps and in-store displays (when applicable).

Easy does it. Don’t make it hard for customers to get in touch with you. Your contact information should be easily visible on your website.The same goes for getting a quote or signing up for email. Your customers are not going to jump through hoops to subscribe to your newsletter or request a quote when switching to another store is way easier.

Offer great content. Let’s say you’re selling anti-aging creams to women over 30. Of course, you’re not going to put videos or blog posts on your website about children’s educational toys or digital photography tips.If you do that, visitors to your website will leave immediately. The content on your website should always be relevant to what your customers are looking for.

Keep Them Coming Back for More

Knowing how to enhance customer experience is an ongoing process. There is always something on your website that can be improved.

Every usability issue that crops up should be fixed immediately. Don’t wait for complaints to come pouring in before you do something about it.

Maintaining an online business means you stay on top of problems not just once, but every day.

You also need to do something for your loyal customers no matter how small they are. While new customers are great, repeat customers keep your business thriving so you can’t just ignore them.

One way you can do this is to always follow up after a sale. You can call up a customer to say thank you and inquire if he or she is satisfied with your product or service.

You can also send them special deals and coupons. Or you can give them freebies like an e-book or a personalized gift that ties into your business.

Other things you can do to enhance customer experience and encourage repeat customers include:

Attending trade shows and industry events. Not only will you get insights on what your customers are looking for, you can also scope ou the competition.

Asking for feedback and suggestions. Customers know they’re a priority when you listen to what they have to say and you act on their recommendations. They know which companies are just paying them lip service and which ones are serious about giving them value for their money.

Refreshing your product lines or service. Are there ways to upgrade your offers? Do you have add-ons that your customers will like? When it comes to customer satisfaction, more is more.

Providing good guarantees. Empower your customers by making it easier for them to complain. It sounds counterintuitive but when you do this, you show your customers that they come first. Your guarantee should be meaningful, unconditional, and easy to collect on.

Rewarding them for their loyalty. There are different types of loyalty rewards programs. You should implement one depending on your business. It could be a points program, where every purchase is worth points or giving preferable rates to members of your loyalty club.You can also give loyal customers a bonus product or service if they have bought from your store before. Or you can go with a multiple purchase program (e.g. buy 10 coffees and get the 11th one for free).

Need more tips on how to enhance customer experience on your website? Contact Us now for a free consultation.

Make - Manage - Market

A business website is not "set it and forget it".

A business website is part of the customer journey. The question is at the end of the customer journey will the potential customer be your customer? Social media is not enough, Email marketing is not enough, landing pages are not enough, SEO is not enough, PPC and SEM are not enough. A strategy with passionate execution is enough to convert clicks to close.

What does a continuously converting website cost?

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Entrepreneurship, starting anything from nothing, is brutally hard.

http://www.jonathanfields.com/5-mistakes/

This is one of the best Reads of 2016.

There are Hundreds of quotes I could grab to get your attention from this article. The one that I chose is this: “Effective storytelling and copywriting are mission-critical growth levers, yet they are also simultaneously the most undervalued, underinvested skills in the world of entrepreneurship. They are far more often slapped together at the last minute, then experienced as points of failure instead of the engines of growth they could and should be.”

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              Make - Manage - Market

A business website is not "set it and forget it".

A business website is part of the customer journey. The question is at the end of the customer journey will the potential customer be your customer? Social media is not enough, Email marketing is not enough, landing pages are not enough, SEO is not enough, PPC and SEM are not enough. A strategy with passionate execution is enough to convert clicks to close.

What does a continuously converting website cost?

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Local SEO Grand Junction: The New Trend in Digital Marketing

The New Trend in Digital Marketing

Local SEO Grand Junction

Like an ant to sugar, the savvy professional knows when a concept is more than just a fad. Buzzwords often pave the way for future industry “big deals” to become trends of significant importance. Digital marketing has been one such trend for some time and now the mantle of “up and coming thing you need to know” is being passed on to a relatively new phrase, “Local SEO” (Local Search Engine Optimization).

By taking advantage of strong Local SEO campaigns a business can promote services to local customers right when they are looking for what that business offers.

  While Digital Marketing deals with an individual business’ ability to reach anyone anywhere who looks for something even remotely close to what services or products that business provides, Local SEO is much more of a community thing. By taking advantage of strong Local SEO campaigns a business can promote services to local customers right when they are looking for what that business offers.

  It’s all about trust. People trust Google and often feel more comfortable with businesses that are a part of their local community. According to thesiteedge.com “having a definitive step by step local SEO strategy is key to moving up on the local SERPs [search engine results page]. With Google putting more emphasis than ever on local search, now is the time to act on reanalyzing your Local SEO strategies”.

Searches from mobile devices 60%

“Why Local SEO Is About to Become Even More Important”

“These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses.

Here’s why: Google loves local businesses”

… “users will start using on-the-go searches even more frequently, with even more immediate needs.

As a result, proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations”.

Jayson Demers

founder and CEO, Audience Bloom

The importance of Local SEO is much greater than small mom and pop stores just wanting to “get their name out there” regionally. These businesses are at the heart of the local SEO equation. Jayson Demers, founder and CEO of Audience Bloom, explains the deeper impact of local SEO and digital marketing in his entrepreneur.com marketing bootcamp article. “Why Local SEO Is About to Become Even More Important” Demers points out that local SEO is vital. “These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses. Here’s why: Google loves local businesses” Demers goes on to note that due to the ever increasing number of mobile searches being performed while on the go and with the birth of a slew of wearable devices, “users will start using on-the-go searches even more frequently, with even more immediate needs. As a result, proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations”.

Call it rural marketing if you want, but in the realm of digital marketing, local SEO improves the chances for businesses to be positioned on the first раgе of any SERP. This іѕ сruсіаl. What better way to саtсh a wеb uѕеrѕ’ аttеntіоn and build their іntеrеѕt to the point where they actually click аnd visit your business’ site? Perhaps most importantly of all, these lосаl ѕeo аlgоrіthmѕ аrе nоt uр tо wеb uѕеrѕ оr business оwnеrѕ tо соntrоl оr mаnірulаtе, they are based on location.

Local SEO professionals are рrоfісіеnt іn a specific realm of digital marketing which elevates а business’ webѕіtе rаnkіng in оnlіnе ѕеаrсh lіѕtіngѕ based оn ѕеаrсh area. As a result, lосаl SEO іѕ most еffесtіvе іn a ѕеаrсh engines’ lосаl lіѕtіngѕ feature (think Google Places, Now called Google My Business) Local SEO activities synchronize Google My Business, Yаhоо аnd Bіng lіѕtіngѕ with thе business’ wеb site for a hіghеr оvеrаll SERP ranking.

_____

Sources:

https://www.entrepreneur.com/article/247515

  http://thesiteedge.com/local-seo-guide/

  Ant to Sugar. (2008). Photograph. Retrieved on October 4, 2016.

https://www.flickr.com/photos/dzipi/2542496582/

Ito, J. Trust. (2008). Photograph. Retrieved on October 5, 2016.

     https://www.flickr.com/photos/joi/2941559903/

http://fruita-colorado.com/mount-garfield-colorado.jpg

Mader, R. Community. (2009). Photograph. Retrieved on October 4,

https://www.flickr.com/photos/planeta/4130567067/

Professional SEO Companies. SEO Lists. (2013). Photograph.

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