sonbaharmelodisi-blog - Tumblr blog

sonbaharmelodisi-blog · 7 years

Text

The benefits of SEO

Search engine optimization (SEO) is, together with search engine marketing (SEM) one of the key areas in online marketing. In contrast to search engine marketing, which is all about optimizing and managing Google Adwords advertisements. SEO aims website under relevant keywords to bring keywords within the Google search far forward as possible and in this way qualified to generate or targeted relevant traffic to the appropriate Web site. So visitors looking via Google just for the products and services that offered on the respective company's website become.

What are the Benefits of SEO?

In contrast to the traditional marketing channels such as print media, outdoor advertising or TV. Google has the internet search engine over an in the entire history unprecedented and continually increasing range.

This fact, together with a market share of over 94% in Uk (2016) makes Google is by far the most effective channel of customer acquisition at all, which is reacted with search engine optimization as the associated tool.

Colloquially expressed one could say that SEO is by far the most effective method to permanently generate new, relevant prospects and potential customers for the supply of an Internet presence.

Furthermore, involve the structure and functioning of the engine against all other existing marketing channels a huge advantage by which the range is again potentiated.

What are the pros and cons of SEO versus SEM?

As mentioned before it goes in search engine marketing only the optimization and management of Adwords ads. These are each displayed directly at the beginning and at the end of every Google results page, up to four times and are presented as a display (alternatively, for example, Google's shopping results are displayed instead of AdWords).

Each company creates a corresponding Adwords campaign and has shared with competitors around the ad space. When a user clicks on the Google search on this, this will cost a certain amount (PPC, Pay-per-click).

The prices vary here depending on the industry and competition from several cents to over 30 euros per click (for example in the area of outplacement consulting).

Check out SEO Services in Brisbane from here.

1 note · View note