Stop PROMPTING AI - We need to start BRIEFING to get the best results

Introduction In the dynamic world of marketing and communication, a detailed and well-crafted brief can be the difference between an effective and creative agency pitch and a mediocre one. Now we’re living with AI we face a similar issue. The key to unlocking AI’s true potential lies not in prompting, but briefing? Let’s explore the fascinating realm of AI creativity. Lessons from the…

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Marketing without the hype - why we need a  back to basics approach – MAF298

NEW Episode: Marketing without the hype - why we need a  back to basics approach – MAF298

Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear,…

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Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

NEW EPISODE: Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

This week let’s talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer. And we’re going to talk about this with reference to TV’s The Apprentice and why the candidates will always fail their marketing tasks. This is episode 297 of the MAF Podcast – part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: Why…

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This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296

This week let’s talk about a delightfully simple structure for creating a piece of marketing content. It could be an advert, social media post or a conference speech. It’s called Monroe’s Motivated Sequence. This is episode 296 of the MAF Podcast – part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: What are some of the simplest marketing communications…

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Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295

New PODCAST episode:

You’re probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest. Please don’t fall into the ChatGPT bland, average and mediocre trap. This is episode 295 of the MAF Podcast – part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: What ChatGPT is and how it works Prompts can create…

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Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294

This week let’s talk about the difference between marketing strategy and marketing tactics. It’s part of a new shorter, bite-sized series of episodes called the Simply Marketing series. This is episode 294 of the MAF Podcast. What you’ll hear about in this episode: The new shorter format of the show for the first part of 2023 The Simply Marketing series of episodes Why digital marketing…

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Marketing truths that bear repeating - time and time AGAIN - MAF293

Marketing truths that bear repeating – time and time AGAIN – MAF293

This week let’s talk about marketing truths that bear repeating – AGAIN. Which really means busting some marketing myths that won’t go away. This week it’s just me and the mic and this is episode 293 of the Marketing and Finance Podcast. What you’ll hear about in this episode: 3 marketing truths we need to revisit again and again Why marketing is more than just promotion The full academic…

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Why simplicity can be a business strategy and how you can invest in it - MAF292

NEW EPISODE: Simplicity can be a business strategy.

This week let’s talk about simplicity. Simplicity can be a strategy. Simplicity can be your competitive advantage. It’s hard but it’s what customers want. This week it’s just me and the mic and this is episode 292 of the Marketing and Finance Podcast. What you’ll hear about in this episode: Why are so many businesses complex?How complex language can be a red flag for complicated products and…

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How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291

NEW EPISODE: How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291

This week let’s talk about how financial advice is evolving. We’ll also look at how to make financial planning more attractive to younger clients and we’ll challenge some of the financial advice being given on TikTok. My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance Podcast. What you’ll hear about in this episode: How Eunicia went from a strategic career to…

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When marketing creatives suck - is your strategy to blame? - MAF290

NEW EPISOE: When marketing creatives suck - is your strategy to blame? - MAF290

This week let’s talk about that sinking feeling you get when you realise your marketing creatives suck. It’s easy to blame the agency and to look elsewhere. But maybe it’s all about your strategy. Or lack of it. This week it’s just me and the mic and this is episode 290 of the Marketing and Finance Podcast. What you’ll hear about in this episode: The Agency Pitch Meeting and when creatives…

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More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289

More than logos and fonts – how to create a strong brand with David O’Hearns – MAF289

This week let’s talk about brand and positioning. But we’ll go beyond logos, fonts and colours and look at what branding is really about. My guest is David O’Hearns and this is episode 289 of the Marketing and Finance Podcast. What you’ll hear about in this episode: Why branding is more than logos, fonts and coloursBrand values and tone of voiceHow looking at what you hate can reveal what you…

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Great creative business ideas - is in-person or online the best way to find them? - MAF288

NEW EPISODE: Great creative business ideas - is in-person or online the best way to find them? - MAF288

This week let’s talk about coming up with creative business ideas. Is an in-person setting better than an online one for finding them? Let’s grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast. What you’ll hear about in this episode: Creativity that comes from accidental conversationsHas the pandemic-inspired move to online meetings stifled…

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Avoid these 6 marketing mistakes (reaction episode) - MAF287

New EPISODE: Avoid these 6 marketing mistakes.

This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention. It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast. What you’ll hear about in this episode: A deep almost obsessive understanding of your customerThe importance…

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Get rid of complex language and jargon to engage more customers - Web3 included - MAF286

NEW EPISODE: Get rid of complex language and jargon to engage more customers - Web3 included - MAF286

This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space. It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast. What you’ll hear about in this episode: Why industry language and jargon is…

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Fixing the gulf between sales and marketing with Jenny Knighting - MAF285

Fixing the gulf between sales and marketing with Jenny Knighting – MAF285

This week, let’s talk about the tension that often exists between sales and marketing departments in companies. Both want the same thing – business success – so how can we bridge the gulf between the two? My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast. What you’ll hear about in this episode: From sales background to marketing – what makes Jenny…

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The right way to use email lists to grow your business with Rob and Kennedy - MAF284

NEW EPIOSDE: The right way to use email lists to grow your business with Rob and Kennedy - MAF284 https://rogeredwards.co.uk/right-way-to-use-email-lists-with-rob-and-kennedy-maf284

This week, let’s talk about email lists and putting together emails that engage your customers and lead to sales. There’s so much annoying email marketing out there. Let’s look at the right way to do it. My guests are Rob and Kennedy and this is episode 284 of the Marketing and Finance Podcast. What you’ll hear about in this episode: Why you shouldn’t always listen to the “gurus” about email…

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How the power of PR has changed in the digital world with Jamie Brownlee - MAF283

NEW: How the power of PR has changed in the digital world with Jamie Brownlee - Marketing and Finance Podcast episode 283.

This week, let’s talk about how PR has changed in the digital world. How can you get great stories about your business into the media and protect yourself if something goes wrong? My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast. What you’ll hear about in this episode: How Jamie built his PR career and his work with GreentargetWhat exactly is PR?The…

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