Rural marketing is a two way marketing process Which involves inflow of product into rural markets for production of consumption to urban areas. The urban to rural flow consists of agriculture, fast moving consumers goods such as soaps, detergent, cosmetic, textile etc.

The rural to urban flow consist of agricultural products such as rice, wheat, sugarcane and cotton etc. there is also a movement of rural products within rural areas for consumption. Rural marketing is similar to marketinh the only difference is the buyer, here gye target market consist of customers living in rural areas. Thus, rural marketing fundamental to rural markets.

Rural maketing concern with planning and implementing marketing programmes.

*Importance of rural marketing are to help in economic development, increase in farm income, optimum resource utilisation and output management.

*Problmes in rural marketing are under developed people and market, low level of literacy, low per capita income, I transportation and warehouses, ineffective distribution channels, spurious brands, I seasonal demand and disordered markets.

Basically we can say that rural marketing is a process which starts with sessions to produce a saleable farm commodities and it involves all the aspects of market structure of system, both functional and institutional, based on technical and economic consideration, and includes pre and post harvests operations. Assembling, grading storage transportation .

Large and scattered markets in rural India is large in the sense of that it consists of million people and forming Of average population resides kn more that village spread throughout the country. Rural prosperity is tired with agricultural prosperity because more than population incomes comes from rural India. Consumers in rural areas have low standards of living in over popolution is employed in small scale agriculture and related occupation. Rural consumers are valuing old customs and traditional and do not prefer changes. But gradually rural population is changing its demand pattern and there is demand for brand products in villages.

And if we talk about infrastructural facilities such as roads, rural electricity broadness, ware houses ,communication system and the financial facilities are inadequate in rural areas. There is a development of these infrastructural facilities which have increased the scope of rural marketing.

So there is a phrase from ancient times "हमारा भारत सोने की चिडिया था " it simplifies the glory of our country that it means there was revolution in our country and it's all because of the agricultural basis.

Time passes and techniques changed. The income is seasonal in nature, it depends on crop production therefore it is fluctuating also. Though time large, I rural markets is geographically scattered due to some reasons and it shows harvesting, linguistic, I religious and cultural diversities ans economic breadth. The market is underdeveloped because ghr people who constitute it lacks purchasing. And if we talk about the widening of makets then rural marketing widens the market for the products by taking them to remote corners of the country, the widening of maketing helps increasing the demand on a continuous basis and thereby guranteer a higher income.

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus. Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness. The best way to prevent and slow down transmission is be well informed about the COVID-19 virus, the disease it causes and how it spreads. Protect yourself and others from infection by washing your hands or using an alcohol based rub frequently and not touching your face. The COVID-19 virus spreads primarily through droplets of saliva or discharge