reaxed-blog
reAXEd
Axe is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards young males.
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Axe Hair Anti-Dandruff Dusted
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Axe Effect - Revolving Doors
Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.
Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam
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REVIEW: Bath & Body Works Signature Collection for Men Body Wash (Noir, Citron and Ocean)
When it comes to ogling young female customers and employees, getting close enough to smell them or maybe accidentally bumping into them at a shopping mall, Bath & Body Works is the third best store to do so. It’s right behind Victoria’s Secret and Forever 21.
Although it lacks lingerie, which the other two have, what places Bath & Body Works in the top three is the fact they’re the only one of the three that has a men’s section, which unlike the other two, gives men a good reason to enter the store. But it’s extremely small and I believe it’s only there to lure men into using the product testers so that the women in the store can use their sense of smell to detect if a possible pervert is nearby attempting to smell or bump into them.
Recently, Bath & Body Works added a line of signature collection men’s products, which include colognes, body sprays and body washes. The line consists of four scents: Noir, Citron, Ocean and Oak. Because the female Bath & Body Works employee I was ogling said she liked the Noir, Citron and Ocean scents the most, those were the ones I purchased in body wash form.
The same employee was also my cashier and I have to say it was fastest anyone has ever rang me up. There was no asking me if I need lip balm or if I want to sign up for their mailing list. I guess I should ogle the cashier whenever I buy stuff from Best Buy, so they won’t offer me their product protection plan.
The body wash’s bottle is the same 10-ounce one the women’s body wash come in, except instead of a pretty chrome cap, it comes with a manly black cap screwed on top. Thanks to the sodium lauryl sulfate, the body washes lather up really nice. Each body wash also contains aloe vera and nourishing oils, so if you hate feeling like your body isn’t completely rinsed off, I’d suggest not wasting your money on these men’s Bath & Body Works body washes just so that you can ogle and flirt with a Bath & Body Works employee.
Their fragrances aren’t nearly as strong as those from Axe, but they also don’t make me smell like a 15-year-old boy. Their scent lingered on my body for around 45 minutes after stepping out of the shower. On the Bath & Body Works website they list the key fragrance notes I should be smelling with each variation. Citron has crisp bergamot, sage, lemon zest, brisk woods, tonka bean and sandalwood; Ocean has bergamot, cypress, nutmeg, patchouli, cedarwood and vetiver; and Noir has sage, coriander, cardamom, white vanilla, vetiver and amber musk.
Oh, who am I kidding? I don’t know what half of that stuff is, so let me break it down using words I don’t have to look up on Wikipedia.
Citron has a light, citrus fragrance with a little bit of spice. It’s a crisp, pleasant scent and probably my favorite of the three. Ocean has a sweet, slightly fruity odor and I think it’s more of a unisex scent than a manly one. Noir is the most manly smelling of the bunch. It’s a bold, musky scent I imagine James Bond would wear. It’s also bold enough to be the best scent to help female Bath & Body Works shoppers sense when a perv is trying to get close to them.
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Axe - Clean Your Balls (Funny Naughty Commercial)
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REVIEW: Axe Dark Temptation Shower Gel
I’m pretty sure that despite what Axe shows in their commercials, no guy has ever gotten laid because of an Axe body spray, deodorant, or shower gel. Some guy might say it was, but I’m positive that he got laid for other reasons, like alcohol, the woman’s need for a green card, desperation or pity. Not even the Axe Dark Temptation Shower Gel with its chocolatey scent could get a guy laid, despite the love women have for chocolate.
I think the only lovin’ a guy could get with a chocolate shower gel is from a dog, because if there’s one thing I’ve learned from my subscription to Dog Fancy Magazine, besides picking the best sweater for your pooch, it’s that dogs love chocolate — even though it could kill them.
Axe scents, to me, are like Nickelback and Daughtry songs — I can’t tell them apart. I was hoping the Axe Dark Temptation Shower Gel would have the same smell, look and consistency as chocolate pudding, but instead it looked like clover honey. Its spicy and slightly sweet scent was decent, but reminded me of other Axe shower gels I’ve used in the past. It’s not really chocolatey, which would’ve made it stand out among the other Axe scents and get me some serious tail. Dog tail, that is.
Overall, I’m disappointed by how un-chocolatey the Axe Dark Temptation Shower Gel is because cosmetic company Philosophy has their own chocolate body washes which look and smell like chocolate. They’re so delicious that if there wasn’t the warning on the bottle that says in bold and lowercase letters, “caution: not for internal use,” I would probably eat them.
Not everything about the Axe Dark Temptation Shower Gel is disappointing. It lathered up nicely, thanks to the sodium laureth sulfate, and it did what it was supposed to do — get my body clean. It may not have made me smell like chocolate, but that’s okay.
If I want to smell like chocolate, I’ll do it the old-fashioned way — using melted chocolate as hair gel. You can’t rest your head on anything with it on and you must stay away from the Humane Society and pet stores, but it’s got some crazy hold.
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Axe Touch Shower Gel
If anyone needs help with the ladies, it’s me.
When the best compliment I’ve received about my looks is, “You have nice ears lobes,” I know I’m gonna need a little extra help attracting women. So I turned to a product that claims women will be all over me if I use it, Axe Shower Gel.
They come in a variety of scents: Touch, Essence, Phoenix, and Kilo, which also sound like good party drug nicknames. I chose the Touch scent, because that was the desired effect I wanted with women and it also smelled like the Christian Dior’s cologne Fahrenheit, which I wore during my freshman year in high school to impress my hot 23-year old English teacher.
After taking a jog, I had the opportunity to use the Axe Touch Shower Gel. I poured some into my loofah and began washing my body. (Yeah, I got a loofah. WHAT ABOUT IT? It exfoliates. Yeah, I exfoliate. WHAT ABOUT IT?)
As I washed my body, the scent began to change. It went from the pleasant Christian Dior Fahrenheit musky scent to the unpleasant old man musky smell. It was like Dr. Jekyll turning into Mr. Hyde.
The old man smell filled my bathroom and I actually dry heaved once. I quickly rinsed off my body, dried off, sprayed on my favorite cologne, and avoided my bathroom until the smell faded away.
From that experience, I didn’t believe the old man-smelling Axe Touch scent could actually attract young women, but I had to find out the truth. So I needed to find a place where there were many women.
Fortunately, I have a major state university in my backyard, so it was easy finding groups of women. So the next day, I reluctantly took another shower using the Axe Touch Shower Gel and then walked up to campus. My plan was to wait for the classes to end and then walk through one of the busiest walkways.
When classes got out and the walkway filled with students, I swam my way through the crowd, trying to pass as many women as I could. When I ended up at the other end of the walkway, I turned around and went through it again. Unfortunately, both times I didn’t receive any phone numbers, seductive looks, or full-body tackles.
I went home disappointed.
When I got home, I stepped into the bathroom and cried…I mean, washed my face. The old man smell from the Axe Touch Shower Gel still lingered from the shower I took about an hour earlier. I took a deep breath and a lightbulb suddenly went on in my head.
If young women weren’t attracted to the old man smell of the Axe Touch Shower Gel, then maybe I needed to focus my attention to those who might be. Unfortunately, I don’t have access to Catherine Zeta Jones and Anna Nicole Smith terrifies me, because I’m afraid she might sit on me, hug me, or eat me. With those two off my list, I decided to hit on focus on the female AARP segment of my community.
So the next morning I got up at 5:30, took a shower with the Axe Touch Shower Gel, and headed towards the nearest McDonald’s, which is where the old folks here tend to congregate. When I entered the McDonald’s, the place was crawling with people over the age of 60 and had a heavy coffee smell.
I ordered some food and sat in a booth that was next to one that had four older ladies, or as I like to call them, “experienced ladies.” With my back facing towards them, I took the sports section of the newspaper I brought in with me and began to fan myself, pretending I was hot. I hoped that the scent of the Axe Touch Shower Gel would reach the ladies.
As I ate my breakfast, I tried to listen in on their conversation, hoping that they would whisper something about how great I smelled to each other. Unfortunately, the only things they talked about were their last doctor visits, the trip one of them took to Las Vegas, and their grandchildren.
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AXE 2012 End of girls #4 : Earthquake
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AXE ANARCHY 'UNLEASH THE CHAOS'
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