proandproductionmartharitchie
Process & Production
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Professional Presentation of final outcomes
As part of fulfilling the professional presentation part of the module I created a website in order to present two of my final outcomes; “Emotional Regurgitation” photograph series and “Disorentiation: a mental discord” risograph series.
These can be viewed here:
https://martharitchie.wixsite.com/jelliedemotions/photographs
https://martharitchie.wixsite.com/jelliedemotions/risographs
Given a normal situation I would have been presenting these projects physically in a gallery-type setting however, I really enjoyed making this website and I feel its come out quite successfully. I feel quite accomplished when I see all my work displayed like this and it allows other people to see my work in a professional manner. Its something I plan to keep developing and adding to.
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Final Outcome as a virtual Installation Space
https://www.artsteps.com/view/5ea55da95d902e432a353c55
https://www.artsteps.com/view/5ea554f83d00e443204b9dc4
https://www.artsteps.com/view/5ea52e9b874c0226aa642d29
Inspired by the digital presentation methods by Eva and Franco Mattes I looked for ways to create an online installation of my alternative living room. Art steps allows you to create full exhibitions of work, and walk through them like a virtual reality type experience.
I managed to create some mock up ideas of my “..” developed from the initial photoshop digital collages bellow. I am quite pleased with the outcome, I really like the 3d view it allows, it gives a better idea of how I imagine all the individual pieces to sit in space and relate with each other. I was able to insert a clip of my anxiety advert, photograph and risograph series and even put the wallpaper I designed on the walls. I wasn't able to insert the lampshade piece however I put in a basic lampshade to represent it.
This is a final outcome, representing the “..” alternative livingroom I would have liked to install in the 7th floor gallery space if it was not for lockdown.
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Enjoying being able to see gallery shows from the comfort of my own home. I feel the artworld in general is responding really well to these new restrictions making art more accessible for people.
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Klimt Immersive Gallery Experience
I was lucky enough to experience this is 2019 in Paris. It was amazing, totally mesmerising and immersive. I think this idea of encoporating traditional art with digital techniques to create interactive exhibtions is the way forward. The experience becomes active for the viewer rather than passive which can happen often when just looking at images on gallery walls This new style of exhibiting breaths life into old classics and presents them in a new captivating way. I would love to create something as immersive as this
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Experimenting with digital compositions trying to showcase how I would present my final installation without the restricitons of lockdown.
I would create a small room, smallest size being 4m by 4m in which I would wallpaper the room with the repeat pattern wallpaper I have designed in a lurid yellow colour. The floor would be have a thick plushy carpet that sinks when the viewer walks upon it.. optional for the viewer to explore the room barefoot to intensify this?
Inside the room I would have a yellow couch for the viewer to sit upon, from which they would view the “Anxiety Attack” advert which would play on loop on the television. Potential development to have multiple adverts of anxiety cleaning products playing on loop if in the future more are created.
To the side would be the lampshade from “Keeping up with the Joneses” and on the walls would be a series of prints from the risograph and photography series.
The entire space would be lit in yellow
The concept is to curate interactive environment exploring the idea of anxiety occupying a physical space instead of a mental one. The aim of the install is to create a dialogue about societal perceptions of anxiety and hopefully evoke some sort of perceptual change about anxiety. Through my entire project I have been interested in creating interactive environments which appeal to multiple sense, not just the traditional visual sense. So, I would like this environment to be an accumulation and curation of the experimenting throughout this module.
I like the idea of creating a living space to showcase the normality of anxiety and how close to home it is for most people on the planet. People literally live with and manage their anxiety every day. It also allows for a dialogue to happen about anxiety and the class structure, would it appear differently in a poorer person’s house as opposed to that of an affluent person? Probably. How would the different class systems treat this physical anxiety, and does it have a correlation to how these different classes perceive and cope with anxiety and mental health in general?
I want the environment to have many different explorable aspects, this idea of subversion of normality... things look familiar but upon closer inspection they are different. Idea of the uncanny? The viewer should be actively interacting with the environment, touching and exploring.
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Lygia Clark sought to redefine the relationship between art and society. Clark's works dealt with inner life and feelings.
Clark explored the role of sensory perception and psychic interaction that participants would have with her artwork.[8] An example of Clark's fascination with human interaction is her 1967 piece O eu e o tu (The I and the You). The piece consists of two industrial rubber suits joined together by an umbilical-like cord. The participants wearing the suits would be joined together but unable to see one another, forming an almost psycho-sexual bond between the two Clark said of her pieces, "What's important is the act of doing in the present; the artist is dissolved into the world”
In 1964, Clark began her Nostalgia of the Body series with the intention of abandoning the production of art objects in order to create art that was rooted in the senses.The Nostalgia of the Body works relied on participant's individual experiences occurring directly in their bodies. These pieces addressed the simultaneous existence of opposites within the same space: internal and external, metaphorical and literal, male and female
Clark has been a recent discovery for me but I feel an immediate affinity with her work and the ideas she explores. Particularly interested in her use of space, and the psychological effects that art work can have. I like how she has an interest in art therapy but still explores this through work.. I think it can be hard to combine true scientific therapeutic values and the art world. Often its hard to scientifically observe the effects of the experience of art.
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Hélio Oiticica and the Tropicália Movement | TateShots
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instagram
These multi object, multi sensory play enviroments by Jen Clay are visually inspiring. This is exactly the sort of installation I'm interested in making
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Immersive environments
Jen Lyn Clay - Welcome to You and Me
Carpet, video, paint, and textiles combine into a vision of a slow inhuman and unfamiliar invasive yellow growth. Living and waiting to escape into our world from behind the membrane of the growth are three characters which speak directly to the audience. Welcome to You & Me invites the viewer into a scene of uncontrollable change with a uncertain future.
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Artist creating exhibition in animal crossing
Another way of using games/internet as a alternate exhibtion platform.
Also doing it this way is like self publishing, you don’t need to get into a show or be chosen by a gallery to exhibit your work in this way, you can just do it yourself.
The digital world is booming and becoming the go to hang out space whilst the real world is in lockdown.
What does effect does this have on peoples experience of the art, is it more passive because they are viewing digitally? In the world we live in we absorb so much content through our phones and laptops each day that the experience often becomes passive, we don't really take it in or feel the impact as if we would experiencing it in real life. Also does this make people more likely to slate the work given the anonymous status that can be adopted so easily online?
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Doing some research into how I could present my finals in a professional way via the internet. Initially I felt quite fed up at the thought of having to present online because a large part of my work is being able to touch and interact with the peices. However upon researching it there’s is a lot of cool options for displaying artwork via the internet
For years people have been using the internet like an alternate reality where they can be anyone they want to be.
The artists Eva and Franco Mattes have been using second Life as a platform for producing work.. they use the media to reinact famous performance peices from the likes of Chris Burden. This brings up questions of authorship.. who authors the peice Chris? Or Eva and Franco or the person who created second Life?
Is the internet platform the creator or the tool?
It would be interesting using an alternate reality stimulation to create my alternate reality living room installation
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Final outcome for the “Anxiety Attack Advert”, I got my friend to record one of the scripts I wrote and overdubbed it over an old flash advert.The voice sync up is not perfect but I think it gives a good enough jist of what the idea I want to put across. Going to make this advert properly when we can start working with people again.
Ideally I would have liked to have produced the advert from scratch using an actor, but due to lockdown restrictions I was only able to mock up the vibe of the advert.
The piece is a development of this idea of anxiety growing like mould within the home, in a world like that there would be cleaning products to help eradicate this anxiety when it cropped up. Advertising in todays society is filled with discourse on feminism and gender politics, especially cleaning products.
It is said that cleaning in the house is still predominantly completed by the woman, one of the last unequal frontiers in todays society. In my alternative reality would this still be true? Would the women be responsible for cleaning the anxiety for all the family? How would one differentiate each persons anxiety? Would it be a different colour/shape? Or would all anxiety just be the same?
Would be interesting to play about with different voices.. ive found that most cleaning adverts are narrated English men, even though they are geared towards women.. what does this say about gender within advertising? Men in positions of power providing women the tools to upkeep the house.
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Script Ideas for anxiety advert
Script to be read out then overdubbed over a preexisting advert, maybe an old anti-feminist one?
Script:
Start your spring clean with anxiety attack
Nothing gets rid of tough anxiety mould faster
Watch it glide through stubborn worries in a jiffy
Even that hidden anxiety that’s been building up all winter
Anxiety attack cleans the whole house
Stairs, cupboards, skirting boards, everywhere
Anxiety attack soaks up the deepest of dreads with a touch, just a once over, no rinsing, no wiping dry
Anxiety attack has the job done faster and easier, leaving behind no tell-tale cleaning smell!
So attack your anxiety before it attacks you, with anxiety attack!
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Script Ideas for Anxiety product advert
Advert Idea 1: Cillit Bang style advert with a fake celebrity, really upbeat cheesy presenter
Scene one 1: Presenter in kitchen with product
Hi my name is Larry Rott
I’m here to present the newest product in your fight against household anxiety, Dread Demon, anxiety mould remover.
Scene two: Anxiety on the carpet then cut to clean carpet
Anxiety growth overtaking your home? Feel like your losing the battle against dread?
Trust dread demon to win that fight!
It’s tough on all surfaces, cutting through anxiety fast.
Scene three: Hanging anxiety with woman looking stressed, then cut to happy girls night in
Having the girls over for dinner and you’ve had a bad week? Mask that pesky angst in a flash!
Now in new Fresh Linen Scent!
Scene four: Back to presenter brandishing product
Dread Demon… banish your worries straight back to hell!!
Scene five: Small print roles fast
Dread demon does not claim to tackle any underlying cause of anxiety only household mould.
Dread demon is not liable for any adverse effects of masking anxieties.
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Benylin Mucus Cough Advert
I like this advert how it imagines mucus cough as a little monster. I wonder what anxiety would look like as a monster?
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How Not To Be Seen: A Fucking Didactic Educational .MOV File
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Hito Steyerl – 'Being Invisible Can Be Deadly' | TateShots
Hito Steyerl's film How Not to Be Seen: A Fucking Didactic Educational .MOV File (2013) takes the form of an instructional video which flips playfully between 'real world' footage and digital recreations.
Inspired by Monty Python, the work balances critique and humour, showing how 'not being seen' has both oppressive and liberating possibilities. Steyerl works across video and installation as well as delivering performative lectures. She appears in this work as a performer, making herself visible to us, in contrast to the conventional invisibility of the artist, seen only through their work.
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