philadelphiasigncompany
Philadelphia Sign Company
Since 2008, Sunrise Signs has been successfully helping our customers increase their mobile brand presence and grow their businesses. We've done this by following one fundamental principle - be passionate about helping our customers. Our passion can be seen in every facet of the vehicle wrap process. From strategy to design, production to installation, we pride ourselves on insuring the absolute best service that will provide you the most benefit. Every vehicle wrap we have on the road doesn't just reflect the reputation of our customers, it's our reputation as well.
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Lobby Signs: Your Best Chance at Greeting Your Visitors the Right Way
First impressions are a crucial part of any business. When customers walk through your doors, you want to make sure they have the best possible image of your business. It’s important to build an inviting, positive atmosphere the moment they step foot in your space.
For this reason, it’s crucial to have the right office lobby signs for your business. They help set the tone of every customer’s experience with your brand.
The Impact of Quality Materials on Reception Signs
Did you know that people see the quality of your signs as a reflection of the quality of your products and services? When choosing signs for your lobby, it’s important to choose quality materials. This makes your signs look their best and ensures maximum impact and longevity.
You may opt for metal or acrylic signage with printed graphics that last longer. The right material choice ensures that these custom lobby signs are long-lasting investments. Office reception signs help in creating a great first impression for years down the line.
Choose the Right Design Elements
Designing your sign includes choosing fonts, colors, images, and the like. All these choices can affect the type of image you want to build for your brand. You should always choose colors that reflect the brand identity of your business and complement your interior or office space.
Additionally, think about how many images or logos you want to be included in your office reception sign’s design. This can affect its overall look and feel. If possible, try to limit yourself to one or two elements per sign. This helps keep it from looking cluttered and unprofessional.
How Your Trusted Sign Company Can Help
Experienced sign makers will know exactly how to make sure yours looks professional while still being true to your desired design elements. In addition, they will also know best practices when installing these types of signs. This is especially important if you are planning on having office lobby signs hung above doors or other high-traffic areas where safety is paramount.
Be sure to ask around for references and do research before selecting who will create and install your custom lobby sign. This way, you can guarantee that it will turn out looking just as impressive as you envisioned!
Impressive Lobby Signs for Your Business
The signs in your lobby are powerful tools in setting an inviting tone as soon as visitors enter your office space or building. Investing in high-quality materials will ensure that these lobbies stay looking fresh and professional while reflecting positively on your brand every day!
If you're ready to create a stunning first impression with lobby signage, Sunrise Signs is here to help. Our team has years of experience creating sign solutions that build your business image.
Contact us today with your reception sign needs and get a free consultation with our sign experts.
Source: https://www.sunrisesigns.com/our-blog/lobby-signs-your-best-chance-at-greeting-your-visitors-the-right-way
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Outdoor signage is crucial for your business, especially when they’re done right. These signs will make the biggest difference in whether or not on lookers and motorists stop at your business or keep going past it. Outdoor sign is your business’s first impression on your potential consumers. You don’t want to miss out on opportunities because your exterior signs did a poor job at representing who and what your business stands for.
Visits for more: https://www.sunrisesigns.com/outdoor-signs
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5 Tips to Get You Started in Vehicle Wrap Design
Vehicle wrapping is one of the best ways to advertise your business, products, and services. These signs are versatile, eye-catching, and effective. However, choosing the right materials, creating a design, and custom vehicle wrap costs can be daunting.
Unsure of where to start? Here are five tips to get you on the right track with designing vehicle wraps near you.
Know Your Audience
One of the key elements of a successful marketing strategy is knowing your target market. This dictates the type of content you put out to attract their attention.
Think about the demographic of people who will likely be seeing your vehicle (or that you want to notice it). Consider what kind of message or imagery would be most effective at reaching them.
Color Matters
A good color scheme can make or break a wrap design. It’s important to go deep into which colors will work best for your brand. Letting branding elements guide your color choices is an excellent starting point for creating the right palette for your design.
Simplicity is Key
Less is more when it comes to vehicle wrapping designs. This is especially true when adding text and graphics. Too many details can be overwhelming and off-putting to the reader. Also, keep in mind that people will see your signs while on the move. Always keep the text short and sweet on your vehicle graphics.
Incorporate Eye-Catching Visuals
Vehicle vinyl wraps are vinyl adhesives printed and laser-cut with your specific design. This gives you the liberty to have any design added to your vehicles. Because they’re digitally printed, the design can include photos, graphics, illustrations, and the like.
This is perfect for creating a visual display using your vehicles. It makes your ad more eye-catching and engaging on the road.
Get the Help of Professional Vehicle Wrap Makers
Investing in vehicle wrapping can be one of the best decisions you can make for your business. Make sure you make the most of your investment by working with signage professionals. They have the experience and knowledge to not only get the job done but also troubleshoot possible issues and find solutions that you may not think of yourself.
Most importantly, they know how to install wraps seamlessly, which is a crucial factor in vehicle wrapping, both for a crisp look and a long-lasting wrap.
High-Quality Vehicle Wraps Near You
Vehicle vinyl wraps are an effective way to promote your business while on the go. However, they require careful planning and execution for maximum success. Hopefully, these 5 tips jump start your vehicle wrapping journey the right way.
If you’re looking for vehicle wrapping experts, Sunrise Signs is here to help. We are a full-service sign company that designs, creates, and installs your signage needs. When it comes to vinyl wraps, we only use the best vinyl material and advanced technology to create your signs. This ensures your wraps remain vibrant and last the test of time.
Learn more about wrap designs, vinyl options, and custom vehicle wrap costs by giving us a call today!
Source: https://www.sunrisesigns.com/our-blog/5-tips-to-get-you-started-in-vehicle-wrap-design
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Top 5 Reasons Why Your Office Lobby Needs Signage
our lobby is usually the first space customers walk into when they enter your business. A well-designed lobby is the first step to making a good impression on visitors and customers. But did you know that adding signage to your lobby can take it from good to great?
Office lobby signs are used to display your business name and logo. They perform several functions, from branding to giving directions and more. As one of the first things customers see, it’s crucial to have the right sign to make a positive first impression.
Let’s look at what custom lobby signs can do for your business.
Improve your overall aesthetics.
First impressions are important, so you want to make sure that your lobby looks its best. Adding signage can enhance the aesthetics of your lobby and make it more inviting for visitors.
Several sign options are perfect when you want simple yet sophisticated signage. Acrylic signs have a glass-like appearance that looks great anywhere. Metal lobby signs, on the other hand, make any space look chic and modern.
Office reception signs provide directional cues.
Are you located in a large building or complex? People may have trouble finding their way around. Signs can help provide directional guidance and make it easy for visitors to know where they’re going. This is especially important for those with disabilities who may need ADA-compliant signs.
Branding opportunities.
Your lobby is a great place to showcase your brand identity. Custom lobby signs can be used to display your company logo, tagline, or other branding elements. This is a great way to make a lasting impression on visitors and reinforce your brand identity.
At Sunrise Signs, we create customized signs that help showcase our brand. For instance, we can produce dimensional letters that match the exact font style of your logo. This helps ensure customers become aware of your brand the moment they enter your space.
Office lobby signs improve safety.
In some cases, signage can also enhance the safety of your lobby. This can be done by providing clear instructions on evacuations or other emergency procedures. This is especially important in high-traffic areas where there is a greater risk of accidents or injuries.
Improve communication.
Signs can also be used to improve communication in your lobby. They can be used to provide information about upcoming events, new products or services, or changes to hours of operation. This is a great way to keep visitors informed and up to date on what’s happening at your business.
Along with that is delivering information about company achievements and accolades. You can add signs that tell customers you are a company that they can rely on.
Get the Right Lobby Signs Today
Adding signage to your office lobby can have a variety of benefits, from improved aesthetics to enhanced safety. If you’re looking for ways to take your lobby from good to great, consider adding some well-designed signage today!
Source: https://www.sunrisesigns.com/our-blog/top-5-reasons-why-your-office-lobby-needs-signage
#lobby signs#Custom lobby signs#Office reception signs#interior business signs#interior signs#commercial interior signs
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Are you looking to spruce up your interior branding for your Philadelphia business? Look no further than Sunrise Signs. We are your local sign shop dedicated to providing you with high-quality interior signs that suit your business needs.
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What Are Core Value Statements and How to Promote Them
Every corporation has a vision and mission statement, but what about the company’s core values? Think of these as a set of values that not only follow your vision and mission but define it to the point if you decided to sell your enterprise, the business would still remain the same—in theory at least.
A Little “Constitutional”
A wall mural is the perfect place to display your core values
The United States has its Constitution and while presidents and politicians come and go, these rules do not change, unless they are amended. Our Declaration of Independence is our vision and mission of sorts, but it’s the Constitution that digs deep into what rules we believe in, will follow, and why.
Building Your Statement in 7 Easy Steps
The Stanford Graduate School of Business asked some experts in the field what should be included in a core value statement. Use these as guidelines when writing yours:
1. How you will treat consumers and employees. The big word here is how you define the word “treat.” Clearly define relationships and how they will be viewed. Where will a line be drawn if someone is treated or is treating someone poorly? What are the consequences?
Post your core values using window graphics
2. Talk about integrity – What makes your business trustworthy and authentic? How will you be transparent—what tools will you use? How will the end-user believe you are the right corporation for the job?
3. Directness – It’s important to define how direct and straightforward you’ll be both inside and outside the business. Will you be selective in the clients you choose or is anyone fair game? Defining this is part of your core value statement is not for every business, but often essential in a nonprofit corporation.
4. Communication – A clear communication path must be set up. Where does it start? How does it flow? What are the different types of communication tools you’ll be using? Honesty in communication must also be discussed as well what happens when guidelines are not followed.
Or, post them on something as simple as a poster board
5. The laws of appreciation – What makes your business something employees and clients alike will appreciate? This part of your statement discusses how you’ve built the business to “appreciate” each individual, idea, goal or plan as well as the paths you’ll take to achieve them.
6. Don’t forget the passion – Every entrepreneur starts with a passion but when a business becomes a large corporation, it is now a passion everyone must buy into. What made that original passion and how will you keep it alive? How does it spread and through what venues?
7. How will you make a difference? - 54 Percent of the most 100 most powerful entities in the world today are companies, not countries. Keep this in mind when defining how your corporation will make a difference today, in five years—in 25 years. Think of it this way, decades from now, what will your corporate footprint look like?
Mix vinyl text with materials
Of course, every corporation will have their own steps to writing a core value statement, but these seven steps will guide you in the right direction. And, a statement can be changed! Just make sure you develop a group of individuals to take on this mighty task from all levels of your business.
Displaying Your Core Values
Within this post, we’ve shown some ideas on how to display your core values for all to see. Via the use of wall murals, vinyl graphics and text and even window graphics, your corporate values can be promoted in a visual way.
Source: https://www.sunrisesigns.com/our-blog/what-are-core-value-statements-and-how-to-promote-them
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4 Must-Read Design Tips for Vinyl Wall Graphics and Murals!
Are you thinking of turning your fantastic vacation pictures into wall murals for the office? Are you inspired by the recent seminar you attended and intend to spell out some of the things you learned as wall letters with some graphics? Stop! Although your intentions are good, your execution might be lacking. Of course, if you follow our four must-read tips for wall graphics and murals, you cannot help but create winning displays. We like to call them the “why, what, where, and how” of image selection and presentation.
1. Why Do You Want to Display This Image (and not that one)?
What is it about this image that makes you think it is ideal for your office?
Fits the mission statement. If your mission statement includes imagery that reminds of water, it makes sense to create a whole-wall mural display featuring an ocean. In contrast, a mountain picture would not be suitable.
Augments the tagline. Choose a graphic that echoes your jingle or slogan.
Calls onlooker to action. Whether it is your workforce, visiting investors, or clients, the graphics display should feature a clear call to action. An investment firm office’s wall displays should encourage those visiting to open accounts and put money to work. For a company dedicated to environmental protection, the images chosen must communicate an urgency to protect natural resources.
2. What Makes the Display Relevant Today?
Featuring an intricate graphic of your blue widget’s makeup is relevant when you are indeed in the business of manufacturing them. But when you discontinue the line of blue widgets and instead focus on green and yellow ones, the display is outdated and irrelevant to your business. Make a mistake here, and prospective clients who are visiting your office either get confused or wonder what else about your business might be outdated.
3. Where Should You Place Wall Graphics and Murals?
If your targeted audience for the presentation is your workforce, these products fit in well with the break and training room atmospheres. For the image that calls clients to action, consider the lobby or conference room as your ideal display location. A progressive mural that tells your company’s history in pictures and text is suitable for all audiences, and a hallway presentation is perfect.
4. How Does the Graphics Display Appeal to the Target Demographic?
It is at this juncture that the text portion comes in. How much text is too much?
Brevity. If you have to write a lengthy call to action, your image misses the point. On the other hand, if a one to three-word line perfectly encapsulates what you are trying to get across, you have chosen the perfect photo.
Without jargon. Nothing kills your presentation quicker than insider lingo. Unless you are specifically targeting industry insiders with your image, keep the wording understandable for everyone.
Relatable. You know that you have been successful in your word choice when the combination of the graphic and lettering causes folks to respond with, “me too!”
Source: https://www.sunrisesigns.com/our-blog/4-must-read-design-tips-for-vinyl-wall-graphics-and-murals
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3 Key Benefits of Environmental Graphics in the Workplace
Environmental signage is integral to the cohesion and atmosphere of your Philadelphia business. Frequently these signs and graphics are overlooked because signs, unfortunately, are usually seen as advertising tools. But that’s far from the truth. Environmental signage plays a huge role in your company’s success. Here are three key benefits environmental signage can have for your business.
Helps support your business's branding.
Brand recognition and recall are critical for businesses to obtain from their target audience. Environmental graphics allow your business to stand out from a sea of competitors within your community. By adding elements of your branding throughout the interior and exterior of your space, you can generate better brand recall from your current and new customers. Wherever your customers are in your establishment, your signage can ensure they never forget what your brand is about. By incorporating graphics into your workplace interior design, you can easily grow your business to reach new company goals. Your signs must match the location and vibe of your space. Ensure your signs are strategically designed and placed in and around your business to seamlessly imprint your brand in the minds of your target audience.
Encourages positive morale.
Your business’s environment has a lot to do with the attitude and morale of your employees. How would you feel spending hours of your day in a dull environment? Not that great.
Through the use of environmental graphics, you can help boost your employee’s morale. It’s a simple way to make sure your employees feel inspired, motivated, and happy while working for you. For example, you can transform your environment to induce positive emotions by using wall graphics and murals. Displaying words of positivity and encouragement on your walls, fun and vibrant illustrations, or images of your fantastic team can make a huge difference in the attitude of your employees. Your business is only as strong as your team, so why wouldn’t you want to ensure your team feels happy and comfortable in their work environment. With a positive atmosphere surrounding you and your workers, your customers will feel it too when they enter your establishment.
Provides clear directions.
Signage is used as a communication tool between your business and your customers. No matter where guests are within your establishment, signage should be provided to help them navigate your business easily. From the moment customers see your “now open” door sign to the hanging ceiling sign above your cash registers directing them to the checkout counter, you can provide clear instructions to help make your customer’s experience a positive one. Some great examples of environmental signs you can use in your workplace interior design are:
Floor graphics
Hanging signs
Directional and way finding signs
ADA signs
Door signs
Use environmental graphics to help keep order in your business, provide clear directions to your customers, direct traffic flow, and identify critical areas of your business.
Source: https://www.sunrisesigns.com/our-blog/3-key-benefits-of-environmental-graphics-in-the-workplace
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Sunrise Signs is your trusted partner for commercial Fleet wrap services. Our South Jersey location is convenient to businesses in Philadelphia, New Jersey, Delaware, and southeastern Pennsylvania. With our team of experts, you’ll receive complete attention for your wrap project and end-to-end support.
#vehicle wraps#vehicle graphics#truck wraps#custom vehicle wraps#vinyl wrap shop Nj#vehicle wraps in Philadelphia
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5 Things About Wall Graphics and Murals to Know Before Buying!
People use them in homes to give their living rooms added appeal. In children’s rooms, they transform a space into an homage to the latest cartoon character or a beloved hero of youth literature that has stood the test of time. For a business, wall graphics and murals in Philadelphia, PA, turn into targeted marketing and branding tools that draw in customers and prospective buyers. What do you need to know about this signage solution today?
1. Murals: Print Wins over Artistic Renditions
What they say about artists has a kernel of truth. You may envision a full-wall extravaganza displaying your brand in a perfect corporate color match. What a mural artist may deliver is a painting that looks great but could carry a political message that you do not agree with. Sometimes, these elements are so subtle that it takes years for you to realize what you really have put up on your walls. Digitally printed graphics are far more user-friendly. What you see is what you get.
2. Materials: You Get What You Pay For
The big names in the trade include Avery and 3M. But there is also a fair number of smaller manufacturers that offer vinyl, the substrate for graphics and murals, at greatly discounted rates. Be careful when specifying the use of these products as opposed to the materials produced by the giants in the business. Although a little pricier, the well-established companies have earned their place in the trade by selling top-tier vinyl that withstands the test of time. The no-name brands do not usually follow suit.
3. Laminates: Protect Your Investment from Touch and UV Rays
Our graphic artists always suggest the use of a laminate. Unless you need some quick decals for a promotion that lasts no longer than a week or two, the use of a laminate greatly extends the longevity and great looks of the products. For starters, they withstand the brushes with bags, scuffs from shoes, and touches that some images evoke. Secondly, those products you want to see mounted in sun-exposed areas need a UV-protecting laminate to keep colors from fading. For exterior wall graphics or murals, a laminate is a necessity. Exposure to the elements easily ages the material and print before their times without a protective coating.
4. Customization: Take Advantage of the Broad Range of Options Open to You
Whether you plan to use a mural to advertise a new product, introduce a service, or just to support your brand message within the venue, take full advantage of the customization the medium offers. The same goes for graphics that may take up space on multiple wall surfaces. Opt for contour-cut items, and do not hesitate to make good use of your logo’s shape. Other ideas for graphics shapes include geometric forms or niche-specific image outlines.
5. Precision: Hire Experts to Measure Twice and Cut Once
For murals, in particular, factor in the importance of cutting out space for doors and windows. Some doors, such as closets, easily blend into an image by applying the imprinted vinyl to the surface. Windows, however, stand out. When you contact our experts to visit your location, they will measure for cutouts and provide you with suggestions for sizing the graphics. After all, if the most important feature of the image gets lost because of a window opening, it may be better to decrease the size or shift the graphic's focus.
If we have inspired you to take a closer look at incorporating wall graphics and murals in Philadelphia, PA, offices, storefronts, or even your venue’s exterior appearance, contact our graphic artists to set up an appointment today.
Source:https://www.sunrisesigns.com/our-blog/5-things-about-wall-graphics-and-murals-to-know-before-buying
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First Impression Business Branding Ideas for Facilities and Offices
We all know first impressions matter. That’s why we make sure there’s nothing in our teeth before a meeting, why we keep lint rollers in our car, and maintain diligent eye contact. Doing these things make sure we’re presenting the best version of ourselves to our customers, employees, and co-workers. But what about the office or facility you work in? What about the physical building you and your customers visit everyday? What kind of first impression is being made there?
At Sunrise Signs, we're experts at branding facilities, offices, and buildings. Whether it's a total building makeover or adding professional touches to internal spaces, we've got you covered. Here we'd like to take a look at a few different options you have when comes to branding your facility or office.
"Hey, That's Us!"
Wall Graphics
Inspiration Ideas: Company Logos, Mission Statements, Core Values, Room Labeling, Corporate Culture, Accent/Color pieces
Wall Graphics offer you a huge amount of flexibility when it comes to internally branding your facility. Typically consisting of cut lettering and custom shaped logos and images, these branding elements can be applied on almost any wall or space.
"What's your company about? Tell them with wall graphics"
You’ve also got material flexibility as well - wall graphics are digitally printed and lettering has an option to be custom cut out of specialty vinyls like Gold Leaf or Brushed Silver. This gives you the most options when curating your corporate brand. Our team of professional installation experts will ensure that your new wall graphics are applied on the level and to maximize the lifespan of the material.
"One Company, One Message"
Privacy Film
Inspiration Ideas: Office privacy, room labels, window tagging, culture branding
Privacy film is a special-use vinyl that creates a “frosted glass” look, without the cost and window damage associated with typical sandblasting or acid etching frosting techniques. This film simply applies over glass and can be custom cut and shaped, allowing for names, simple logos, and images to be created out of the film.
"The gears of creativity, always turning"
Since its application is adhesive, privacy film can be safely removed from the glass without any permanent damage. This is a great tool for creating subtly professional designs, providing privacy, and even adding visibility to glass doors and windows that may get bumped into.
"Privacy and Professionalism in one Package"
Wall Murals
Inspiration Ideas: Employee Celebration, Corporate Values, Company History, Office Culture Branding, Lobby Impressions
One of most powerful internal branding statements you can make is with a wall mural. This is the branding that makes people stop and say, “Whoa”.
"Whoa"
This is branding that defines a workspace, something sticks with your visitors, customers, and employees. They take it home with them because wall murals make big statements and leave lasting impressions. These are big projects with big impacts, and we’ll be there every step of the way.
"We are OTIS, we are Philly"
Great internal branding comes from great consultative design. A consultative design process should start first and foremost with your branding goals, which is why we start every branding project with a thorough discussion about the needs, wants, and objectives your looking to achieve. By approaching design this way, the ambitions of your company's brand becomes the guiding hand that leads the creative process.
"Mixed Media Timeline Display: Wall Mural, Cut Acrylics, Digitally Printed Vinyl, Expert Install"
Internal Displays
Inspiration Ideas: Lobby Logos, Company Information, Timelines, Corporate Branding
Internal displays are the tools that allow your facility or office to speak with confident professionalism. Internal displays can be many things - 3D lettering, Custom Formed Logos, Stand-Off panels, or just about any kind of wall mounted display. Internal displays are great for creating professional statements in office lobbies, common spaces, and visitor areas. While there’s an almost endless amount of internal display types, we’ll take a look at the two most popular kinds here.
"Mounted on running wire, these displays spark and encourage interaction"
3D Lettering
3D Lettering provides a great opportunity to display your company’s brand in bold and impactful ways. Letters can be made from a range of materials like formed plastics, weather resistant foams, brushed laminates, and even solid cut metal.
"Brushed metal lettering, digitally printed graphics, precision cut vinyl"
These pieces can either be natural material, painted, or applied with vinyl to incorporate custom logos and brand elements. You can call the shots with assurance, knowing we can handle every step of the process from design, fabrication, and installation.
"3D Pin-Set Letters on a custom cut stone background, mounted on conference room wall"
Stand-Off Displays
Stand-Off displays are great conversation pieces that identify your branding, highlight the history of your business or provide more information about your services and products. These displays consist of a base material (like polycarbonate, glass, or wood) which is then projected off the wall using spacers or wire line placed around the edges of the material.
"Some assembly required: 1/2" Stand-Offs + Aluminum Back Plate + Polycarb Base + Reverse Cut Polycarb Logo + Cut Acrylic Lettering + Halo Lighting = One Unforgettable Sign!"
You can choose from multiple materials and effects (like halo lighting) to make your stand-off display a unique and memorable piece of your business environment. We'll then prepare and finalize these signs at our facility to guarantee a powerful and professional product. Our installation team takes special care to make sure these signs are securely installed and mounted to ensure a long life full of powerful impressions.
"18 Total Pieces make up this 3 Layered Sign"
Exterior Signs & Displays
Inspiration Ideas: Entrance Signs, Building Lettering, Window Graphics, Facility Wayfinding + Identification, Illuminated Signs
Before you “wow” your visitors and employees with your great new internal branding, you need to set the tone with some powerful outside displays. These are the pieces that define your building and set your branding tone. Are you located in an office park? Are your visitors and customers easily able to identify your building? Do they know where they’re going? What kind of first impression do they get when they approach your doors? These are all questions that outside displays answer.
"Welcome to Pathfinder, You Won't Be Forgetting Us"
Examples include dimensional building lettering, window graphics, illuminated signage, placards, and impressive monument signs. For your windowed areas, we offer digitally printed cut vinyls as well as one-way perforated privacy films.
"Weatherproof Aluminum Brushed Letters Mounted Directly Into Brick"
It's important to approach these projects with a keen eye to design and installation, making sure that your building’s outdoor branding is properly scaled and installed to garner the most impact for your business. To make these projects as easy as possible for you, we can also handle any engineering and municipal permits that are needed to create these powerful showpieces.
"Make your mark, build your brand"
Just the Start
Now that you've seen what's out there - does your facility or office hold up? This is just a drop in the bucket compared to all the great indoor and outdoor branding solutions we at Sunrise Signs can offer you. Have artwork of your own? Great! Let’s turn it into a reality. Got a great idea but no design skills? We’ve got that in spades. Know you want a big impactful wall mural but nothing else? Easy-peasy - this is what we do everyday.
The best way to get things started is to click the link below and schedule a consultation. It's completely free, and gives us a better opportunity to discuss your branding objectives and goals. Give it a click let's start making impressions!
Source:https://www.sunrisesigns.com/our-blog/facility-branding-ideas
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3 Types of Truck Signage That Will Grow Your Business
You have a sign for your business, but what about signs on your fleet of trucks? Also called vehicle wraps and graphics, truck signs are the most cost effective form of advertising there is for any service oriented business. Truck signs help your customer's identify your vehicles around town and create strong first impressions when they arrive at the job site. Additionally, truck signs are one the most important steps in creating and establishing your advertising brand. Here we'll take a look at the three most common types of truck signs and how they can help grow and expand your business.
Fleets with truck signs grow business and engage your customers
Spot Graphics
Spot graphics are when cut vinyl letters and printed images are applied on your trucks. Cut lettering is great for things like your business name, services, and other legally required information like GVW and DOT numbers. This lettering is usually paired with a few printed images like your business logo, colored accent strips, or pictures related to the services your company provides.
Cut lettering, logos, and services are the core elements of spot graphics
Spot graphics are a great entry level option for truck signage and advertising. At a minimum when customers see your truck with spot graphics, they’ll know what your business name is, how to contact you, and what you’re able to offer them. Adding in printed images like logos and accent strips allow your trucks to visually “pop” a little more and help your vehicle fleet stand out from the competition. Spot graphics are also great for helping you established a branded fleet by adding consistency lettering and graphics to your trucks on the road.
Color accents and images can be used to enhance spot graphics
Opportunities
- Cost effective
- Entry level branding opportunities
- Adds some consistency to truck fleets
Challenges
- Limited creative potential
- Basic design options
- Smaller impressions on customers
Partial Wraps
Partial Wraps are when a portion of your truck is wrapped with vinyl with additional cut lettering and images added in. Compared to spot graphics, partial wraps give you a lot more creative options when it comes to designing your trucks signage. Anything we can design on a computer can be printed and put on your fleet of trucks. This allows you to put things like backgrounds, patterns, and pictures of your completed projects on your fleet of trucks.
Part wrap, part printed graphics, all branding
Partial truck wraps will often feature a full wrap on the bed and tailgate or wrapped elements between the doors. When your trucks are branded with partial wraps, you’re going to be making a much stronger impression on your customers when compared to spot graphics. Partial wraps allow you to start adding large swatches of color and other branding elements to your vehicle fleet, creating a more memorable and recognizable local business brand.
A half circle band is a popular design layout for partial truck wraps
Opportunities
- More creative branding options
- Flexible investment based on overall coverage
- Allows for full digital printing and large images
Challenges
- Creative print design limited to wrapped areas
- Need to work with original paint color on truck
Full Wraps
Your customers will turn their heads at a full truck wrap
Full wraps and without a doubt the most powerful form of truck signage you can have. Full wraps are exactly that - a full vinyl wrap that covers your entire truck. This is the kind of sign that makes your customers turn their heads and notice you. Since everything on the truck gets wrapped, there’s no limit to the creative design potential for your wrap. Like partial wraps you can apply interesting backgrounds and patterns, but now these design elements can span your entire vehicle, they can fade and transition as they move along the body of your vehicle.
You can change the color of your fleet and completely rebrand with full wraps
Full wraps also let you cover your windows with perforated vinyl. This material acts like one way glass, letting you print and design on the outside, while still being able to see out from the inside of your truck. Full wraps also provide you a rare opportunity to change the color and branding of your fleet. Since every area of your truck gets covered, you can turn a mismatched, discolored fleet into a sparkling new lineup of professionally branded vehicles.
Opportunities
- Biggest customer impression
- Unlimited creative design potential
- Can completely change and rebrand look of fleet
Challenges
- Larger investment
Signed, Sealed, Delivered
Now that you've seen the different types of truck signs and how they help your business, what are you waiting for? Click the link below to schedule a completely free consultation to discuss the best kind of truck signs for your business.
Source:https://www.sunrisesigns.com/our-blog/3-type-of-truck-signage-that-will-grow-your-business
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What Are Commercial Car Wraps?
There are tons of options when it comes to advertising and branding your business. You’ve got traditional outlets like print, radio, and billboards. Then there are digital avenues such as online ads, social media, and web presence. But for any business that employs a fleet of service vehicles, there’s one form of advertising that trumps all others: commercial car wraps.
Make a strong impression with a professionally branded car fleet
Nothing provides stronger, more effective, and cost-efficient business advertising like vehicle wraps. Vehicle wraps are when you use a combination of digital artwork and printed vinyl to transform your vehicles into mobile branding machines. Wraps will feature your logo, business information, and other branding elements that will give your fleet a professional look, catch customers’ attention, and generate business wherever it goes. Wraps can be as simple as cut lettering that spells out your business name and services, to epic art projects that incorporate full photo images, patterns, and advertising that can cover almost every inch of your vehicle.
Dollar for dollar there's no better advertising investment
Here we’d like to tell you about the vehicle wrap basics: the materials, how the process works, and how wraps will help increase your business. Let’s get started!
What is vehicle wrap vinyl?
Wraps come in many shapes and forms, but at their most basic vehicle wraps are sheets of custom made vinyl that get applied to the outside of your business's trucks, vans, and cars. It typically starts as a large white sheet that is digitally printed with full-colour graphics, text, and images. The material has an adhesive back and special properties to avoid bubbling, colour fading, and tearing. Once the wrap is printed and custom cut to your specific vehicle, it gets installed by trained professionals who know who properly install the vinyl around the intricate curves, contours, and body of your vehicle.
Custom printers produce bold colours and high-resolution images
Premium vehicle wrap vinyl has a lifespan between 5-7 years, at which point you may see some discolouration and cracks appearing in the material. Commercial car wraps are safe to remove and do not hurt the paint underneath. There’s also a special window advertising wrap vinyl that acts as a one-way glass, allowing you to brand the outside of your windows while still being able to safely see when in the vehicle.
How does it all work?
The typical vehicle wrap process consists of four steps: Consultation, Artwork, Production, and Installation.
Consultation
Logos set the tone for the tone, colours, and message of your vehicle advertising
During the initial consultation, you’ll define what objectives and goals you’d like to see from your wrap advertising. This includes things like an increase in business, highlighting specific services you’d like to expand, defining your brand colours and guidelines, and images and themes you want to emphasize. Using this information your wrap team will begin to conceptualize designs, motifs, and ideas that will ultimately turn into your new vehicle branding and wraps. Additionally, the consultation assesses the overall needs of the project, including a budget, wrap coverage, and types of vinyl that will be used.
Artwork
Trucks advertising with bold designs engage with your customers in ways other media can't
After the consultation, your wrap team will have a good idea of what you’re trying to accomplish. This is where the real fun begins! You’ll work directly with a graphic artist who will draft a design proof using an exact digital template of your vehicle. Typically this starts with a one-on-one session with your designer where you will work together to build the groundwork of your wrap design. After these initial steps, you’ll be sent a series of design proofs where changes to the layout and details of the wrap can be changed. Once everyone agrees that you’ve got a great wrap design, it's time to turn the digital into the physical!
These vans use a combination of wraps and cut graphics
The commercial car wrap design is an extremely important step when creating your vehicle advertising brand. During this process, the colours, logo, and layout of your wrap design will be established and used to create the artistic template for the next vehicles you get wrapped. It's important that your advertising wrap design is dynamic enough to be used on all types of vehicles like cars, vans, and trucks.
Production
UV laminate protects your investment and makes your car wraps easy to clean
Now that you’ve got a stellar vehicle wrap design, it's up to the production team to turn it into a reality. They’ll take the digital file of your wrap and break it down into a series of panels and pieces that will be applied to your vehicle. These pieces will get printed out and have a special UV protective laminate applied to the vinyl. This laminate helps protect the vinyl from sun damage and make it easier to clean and maintain. Once these pieces are printed and trimmed to size, the next step is to get them on your vehicle!
Installation
Consistent branding helps with customer recall
Working with your schedule, your wrap team will schedule a date for your wrap installation. Depending on how much area your wrap will cover and the size of your vehicle, the installation can take anywhere from one to three days to complete. During the installation process, your wrap will be trimmed, heated, and taped to ensure a clean installation and professional-looking wrap advertising. This attention to detail keeps every vehicle you have branded easily identifiable and recognizable by your customers.
Cleaning and Maintenance
Keeping your wrap in tip-top shape is an easy process. While it's not recommended to take wrapped vehicles through a car wash, a simple mixture of dish soap and water is enough to clean a wrap using a soft sponge. Tars and oils can be cleaned off a wrap using citrus-based adhesive removers.
Make your commercial car wrap work for you
Now that you understand a little more about how vehicle wraps work, start letting them work for you. Wrapping your vehicle fleet will make strong impressions on your customers all while building your brand presence. If you're just starting out or already have some branding you are ready to improve, click the link below and schedule a FREE consultation to learn more about how vehicle advertising can help grow your business.
Source: https://www.sunrisesigns.com/our-blog/what-are-commercial-vehicle-wraps
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Branding is Essential to Growing Your Business
Branding is more than just a memorable logo: it tells your customers what they can expect from your products and services, and how it is different from your competitors'. Your brand represents who you are, who you want to be, and who others perceive you to be.
Before building your brand, you need to ask yourself some basic questions:
What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
Now, brand building is not as simple as answering a few questions and it doesn’t happen overnight. Building a brand is a process that can take years of consistent effort to reinforce the answers to those questions your answered above. But in the long run, you’ll find that you are establishing long-term relationships with your customers that results in a steady increase in sales, more work, more referrals, and more people saying, “Yeah, I know that company. They have a good reputation.”
That is why branding is so important to growing a business. And at Sunrise Signs, we can help you develop your brand, everything from your logo design and the branding on your trucks to the signs inside and outside of your building. We have an in-house team of graphic designers that can work with you to design branding that will grow your business and then they help you implement it. Our passion is our brand: Passion for design, passion for purpose, and passion for success. That is who we are. And that is what we hope others perceive us to be. Now, how can we help you?
Contact us for a free consultation and find out how Sunrise Signs can help you establish your brand and grow your business.
Source: https://www.sunrisesigns.com/our-blog/branding-is-essential-to-growing-your-business
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Branded Spaces 101
Have you considered how your business interior is impacting your on-site experience? When it comes to exciting your customers and motivating employees, you cannot afford to miss out on creating an engaging space. The good news is that branded spaces will be effective in this regard.
For customers, branding throughout your facility will not only look great, but it can help boost your brand recognition and differentiate your location from your competitors.
For employees, a branded business environment will transform bland work areas into engaging spaces to support your team’s productivity and morale.
You can help achieve these objectives in your business by implementing an effective design for branded spaces that involves many types of professional indoor business signs. This includes signage personalized with your company’s unique colors, logo, and more. These signs are a powerful tool, helping you create an impressive interior for everyone who enters.
Here are some tips to keep in mind as you consider branding your space:
Define How Your Brand Will Look in the Workplace
As you begin working on your branded space, it’s important to determine what type of message or emotion you want your interior space to convey. When people enter, are you looking to establish a mood that’s creative, energetic, and full of excitement? Or does your brand align more with a sleek, calm, sophisticated vibe?
Consider Your Branding Sign Placement Options
You can begin implementing your brand in the workplace by looking at your existing real estate. Blank walls, muted windows, and flooring can be transformed into creative expressions of your brand. Take inventory of the spaces available to you— along with their size, lighting, and existing design elements— for implementing your branding and company signage.
Bring Your Branded Spaces to Life with Impressive Signage
Now that you know where you plan to integrate your branding in the workplace, it’s time to consider how you can inject life into those spaces. Lobby logo signs, company timelines and graphics, wall murals, and window graphics are just a few of the many branding sign options available. You could even start small with a basic branding project, such as vinyl door signs.
Focus on Cohesion and Unity Among Your Workspaces
The key to ensuring your design for branded spaces is effective, is consistency. Alignment between your space and your brand strategy is important to ensure you’ve captured the correct colors, fonts, and logos in your workplace. So, too, is a consistent approach throughout your facility. This cohesion is what will create the most powerful impact when people enter and boost your brand recall effectively.
Work with a Trusted Partner for Branding Your Space
At Sunrise Signs, we’re here to help businesses in the Philadelphia, PA area with interior branding guidance. Our team will walk you through how to use branding and personalized signs to present a cohesive look for your company.
We’re committed to helping you bring your vision to life and making your business shine with impressive workplace branding in Philadelphia, PA.
Book a free consultation today to get started.
Source: https://www.sunrisesigns.com/our-blog/branded-spaces-101-creating-a-workspace-that-reflects-your-brand
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7 Office Branding Ideas and Tips to Distinguish Your Brand
Your brand is what your business is built upon. Without a brand, your business would lack a purpose, an identity, and a connection with your target audience. Don’t miss out on an opportunity to build a solid and cohesive brand that your community will know and love. Invest in working with an office branding company to maximize your branding strategy. Here are seven office branding ideas and tips to help distinguish and develop your business’s brand.
1. Keep your branding elements cohesive.
For customers to recall and recognize your brand, you must ensure all your branding elements evoke the same design, color, messaging, business name, logo, and the like. If your branding is all over the place, it will be hard for anyone to remember your business. Your business will seem trustworthy and professional to all new and potential customers who enter your establishment with a consistent branding strategy.
2. Instil a positive atmosphere in your office.
People are naturally drawn to positive environments. When your business evokes feelings of positivity in your employees and customers, it can improve morale. Using office branding wall graphics can display positive messages, words of encouragement, and creative graphics and images within your space. By branding your workspace with inspiring and motivational elements, you're creating a place where people want to be. You can never go wrong when your business becomes known as a positive environment within your local community.
3. Choose your color scheme wisely.
Colors can play a huge role in your brand perception. The colors you choose to represent your brand will subconsciously evoke different emotions in your target audience. Through the use of color psychology, we are aware that each color has a meaning behind it. For example, the color red can represent passion, strength, and excitement. When deciding upon your brand’s colors, keep color theory in mind to select the right colors to represent your business’s values.
4. Invest in signs to display your brand’s message.
Signage is key to branding. Your signs become an extension of your brand. When you’re not there to greet or inform your customers, your signage does the job for you. Ensure your brand’s message aligns with your signage design. If your business’s message doesn’t match your signage solutions, people will get confused and ultimately lose trust in your brand. By working with a signage specialist at Sunrise Signs, we can provide you with office branding suggestions to ensure your company's message is displayed clearly through your indoor and outdoor signs.
5. Keep your brand simple.
Simplicity is key. It always has been, and it always will. Don’t overwhelm your customers with an abundance of different messaging, logos, business information, and the like. A well-designed and straightforward brand strategy can make your business successful. Invest in a high-quality outdoor business sign that matches the lobby sign within your business. Add door signs and window graphics to your establishment. You don’t need to brand every area of your business, but the areas you do decide to brand, keep it clean, simple, and professional.
6. Light up your brand.
An office branding idea that can be beneficial is incorporating lighting into your signage. Do you want your brand to stand out at all hours of the day and night? Invest in an illuminated storefront sign to catch the attention of onlookers and passersby. Use LED lights to your advantage. Shine a light upon your brand and see how many people will want to choose your business.
7. Location.
Build your brand’s identity with your location in mind. If you’re located in a large city, consider incorporating the cityscape into your office branding wall graphics. Tying your location into your brand can put you on the map and build more brand awareness since consumers love to support businesses that evoke their support and love for the city, place, or location you represent.
Overall, branding your business can be complex. There are a lot of factors to keep in mind when it comes to making the right choices for your branding needs. Work with Sunrise Signs and their team to easily brand your business. Partner with an office branding company today. Contact us for a consultation.
Source: https://www.sunrisesigns.com/our-blog/7-office-branding-ideas-and-tips-to-distinguish-your-brand
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3 Key Benefits of Environmental Graphics in the Workplace
You have a sign for your business, but what about signs on your fleet of trucks? Also called vehicle wraps and graphics, truck signs are the most cost effective form of advertising there is for any service oriented business. Truck signs help your customer's identify your vehicles around town and create strong first impressions when they arrive at the job site. Additionally, truck signs are one the most important steps in creating and establishing your advertising brand. Here we'll take a look at the three most common types of truck signs and how they can help grow and expand your business.
Fleets with truck signs grow business and engage your customers
Spot Graphics
Spot graphics are when cut vinyl letters and printed images are applied on your trucks. Cut lettering is great for things like your business name, services, and other legally required information like GVW and DOT numbers. This lettering is usually paired with a few printed images like your business logo, colored accent strips, or pictures related to the services your company provides.
Cut lettering, logos, and services are the core elements of spot graphics
Spot graphics are a great entry level option for truck signage and advertising. At a minimum when customers see your truck with spot graphics, they’ll know what your business name is, how to contact you, and what you’re able to offer them. Adding in printed images like logos and accent strips allow your trucks to visually “pop” a little more and help your vehicle fleet stand out from the competition. Spot graphics are also great for helping you established a branded fleet by adding consistency lettering and graphics to your trucks on the road.
Color accents and images can be used to enhance spot graphics
Opportunities
- Cost effective
- Entry level branding opportunities
- Adds some consistency to truck fleets
Challenges
- Limited creative potential
- Basic design options
- Smaller impressions on customers
Partial Wraps
Partial Wraps are when a portion of your truck is wrapped with vinyl with additional cut lettering and images added in. Compared to spot graphics, partial wraps give you a lot more creative options when it comes to designing your trucks signage. Anything we can design on a computer can be printed and put on your fleet of trucks. This allows you to put things like backgrounds, patterns, and pictures of your completed projects on your fleet of trucks.
Part wrap, part printed graphics, all branding
Partial truck wraps will often feature a full wrap on the bed and tailgate or wrapped elements between the doors. When your trucks are branded with partial wraps, you’re going to be making a much stronger impression on your customers when compared to spot graphics. Partial wraps allow you to start adding large swatches of color and other branding elements to your vehicle fleet, creating a more memorable and recognizable local business brand.
A half circle band is a popular design layout for partial truck wraps
Opportunities
- More creative branding options
- Flexible investment based on overall coverage
- Allows for full digital printing and large images
Challenges
- Creative print design limited to wrapped areas
- Need to work with original paint color on truck
Full Wraps
Your customers will turn their heads at a full truck wrap
Full wraps and without a doubt the most powerful form of truck signage you can have. Full wraps are exactly that - a full vinyl wrap that covers your entire truck. This is the kind of sign that makes your customers turn their heads and notice you. Since everything on the truck gets wrapped, there’s no limit to the creative design potential for your wrap. Like partial wraps you can apply interesting backgrounds and patterns, but now these design elements can span your entire vehicle, they can fade and transition as they move along the body of your vehicle.
You can change the color of your fleet and completely rebrand with full wraps
Full wraps also let you cover your windows with perforated vinyl. This material acts like one way glass, letting you print and design on the outside, while still being able to see out from the inside of your truck. Full wraps also provide you a rare opportunity to change the color and branding of your fleet. Since every area of your truck gets covered, you can turn a mismatched, discolored fleet into a sparkling new lineup of professionally branded vehicles.
Opportunities
- Biggest customer impression
- Unlimited creative design potential
- Can completely change and rebrand look of fleet
Challenges
- Larger investment
Signed, Sealed, Delivered
Now that you've seen the different types of truck signs and how they help your business, what are you waiting for? Click the link below to schedule a completely free consultation to discuss the best kind of truck signs for your business.
Source: https://www.sunrisesigns.com/our-blog/3-type-of-truck-signage-that-will-grow-your-business
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