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Domino's Pizza - Franchise Review

The Company

Tom and James Moaghan purchased "DomiNicks's" Pizza in 1960 for $500.00. A short time later Tom traded a Volkswagen Beetle for his brothers half of the business, renaming it Domino's. Since those humble beginnings in Ypsilanti, Michigan the company has grown to more than 8600 stores worldwide exceeding sales of $5.5 billion, making it the world leader in pizza delivery.

Tom has actively ran the franchise until he sold 93% of the company to the current owners, Bain Capital for a cool $1 billion in 1998, after 38 years of active management. The company has now started trading in the NYSE.

The Product

Domino's offers a diverse menu options like pasta, baked sandwiches, wings, boneless chicken, salads, breadsticks, cheese sticks, a variety of desserts and of course, pizza, its primary product.

Domino's provides customized and specialized pizzas which are available with a wide variety of crusts. All these can be delivered right to your door step. Orders are taken by phone or you can order online. Domino's investment in online trading and delivery has even enabled them to have a real time pizza tracker that consumers can use to track in real time where the delivery is. Consumers are guaranteed delivery within 30 minutes or the food is free.

Advantages

Global Brand International Presence Proven business model Supply chain systems Incredible brand awareness Strong Training and Support Low start-up costs Incentive Programs Recession Resistant Market

Costs

Franchise Fee: $25,000.00 ($5,000.00 for honorably discharged veterans) Total Investment: $118,000.00 - $460,000.00 Term of Agreement: 10 years / Renewable Royalty Fee: 5.5%

Requirements

Net Worth: $250,000.00 Liquid Assets: $75,000.00 Minimum 51% ownership Completion of training modules Good Credit No Bankruptcies Domino's has a proven track record of successful franchising. They have market domination in a strong market where 94% of the American population regularly consume pizza and family trends support this franchise category.

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