Last Seen Blogs
snowwhitelass
Untitled
not-ur-average-girl7
Where the hell am I?
highmarc
marcs lair
larrie2812
Un punto
Text
Is A Business Just An MLM Scam? Here’s How You Can Know
You must be living under a rock if you haven’t come across anyone trying to get you in on a pyramid scheme! Also called pyramid selling, referral marketing, network marketing, and multi-level marketing, pyramid schemes focus on getting more people to sign up with the business rather than on selling a product or a service. New joiners are encouraged to find similar people who also double up as “sales representatives” for the company. If one wants to buy the company’s products, they’d have to get in touch with the sales reps. However, it is important to remember that the sales rep has to buy the products wholesale before they actually can reach out to customers to sell them.
While there are a few authentic companies that make their products available through pyramid schemes, there are many fraudsters and scammers out there too. These target stay-at-home moms, seniors, and military wives and is a growing problem that has been acknowledged at several top-level digital marketing summits. In this blog, we will walk you through the warning signs of fake MLM scams so that you can avoid being taken advantage of:
1. Not a lot of talk about the product
Too much bombastic talk about how you can build an empire from the comfort of your home, but no discussions about the company’s products in general? Smells of fraud! In such a scenario, the rep will only urge you to reach out to your extended circle of friends in order to get them to sign up. Amid all these discussions, conversations about product features and benefits will take a backseat.
However, an authentic MLM business will instead ensure that you understand what makes their products different. In fact, they may also give you samples when you become a member so that you can try them yourself. In addition to this, they also provide training programs to help you get better at selling. But, if they only talk about building a team and nothing else, then run in the other direction!
2. False product claims
Are you being tempted by wild claims that a particular product can drastically trigger weight loss because of the mix of traditional herbs present in it? If there are no scientific studies or surveys to prove their claims, this is a red flag. Not only is this against the law, but customers will also complain to you when they don’t see any results. So, do your research before you dive in!
3. Communication gap
When a business’ success is based on your abilities, it must ideally walk the extra mile to ensure that you have all the resources and the answers you need to bring them more customers. However, fraud businesses will only give you empty promises or words of encouragement when you have actual questions. This is a red flag that shouldn’t be ignored. If they are not explaining their compensation plan, your commissions, and the average income you can expect, proceed with caution as the law demands that MLM organizations divulge such information.
These are just some of the warning signs of fake MLM schemes and scams. For more information about the marketing and advertising world, do make time for post-COVID marketing conferences in the USA, such as the Marketing 2.0 Conference.
0 notes
Text
Top SEO Trends For 2022: Here’s What To Expect
To ensure that your web assets get noticed by internet users, you need to have a solid SEO game. After all, SEO is to digital marketing what bread is to butter!
However, many businesses use traditional, outdated search engine optimization tactics to draw traffic to their websites which naturally, do not lead to the results they expect.
Several digital marketing events, such as the Marketing 2.0 Conference, have highlighted that to constantly please the search engines, one must keep up with the latest SEO trends and update their websites on a frequent basis. Search engines keep tweaking their ranking systems, so it is vital to keep an eye on this arena. In this blog, we will spotlight 2022 SEO trends that you should be aware of:
Mobile-friendliness of websites will be even more important
Over 90% of internet users access the World Wide Web using their mobile phones. Therefore, it makes sense to walk the extra mile to make your website more responsive and mobile-friendly. Recently, Google also introduced a mobile-first indexing feature, which prioritizes the mobile versions of websites while ranking them. So, if your SEO strategy does not include mobile-friendliness, you will definitely lag behind your competitors!
Crackdown on black hat SEO practices
Many often turn to keyword stuffing, content clocking, comment spamming, making fake/duplicate websites, social media spamming and other seemingly fraudulent practices to boost their business’ websites visibility. However, in 2022, trying to rank by falling back on such practices will be even more difficult. These could bring you penalties, so be careful!
AI will rule
Google is increasingly turning to AI tools in order to rank and position web pages. As it embraces new AI algorithms, this will indirectly influence your SEO strategy. For instance, experts predict that in 2022, click-through and engagement rates will play an even bigger role in determining Google rankings because of the use of these tools.
Long-form content will be preferred
It has been proven time and again that long-form articles and blog posts, the ones with around 1000-3000 words, can help improve your business website’s rankings drastically. Not only do these get more views (because they tend to be more exhaustive and informative), but they are also more likely to be shared across social media platforms.
Content creators at digital marketing conferences recommend that businesses should post at least one long-form, neatly structured, and scannable content piece (with headings and sub-headings) every week to give its visibility a boost in 2022. Along with this, do pay attention to revitalizing your local SEO tactics through locally relevant content because this will become even more crucial!
Conclusion
By being mindful of these trends, you can make the most out of your online presence. These trends will help you to stand out and get ahead of your competitors! For a wider view of what to expect in the world of SEO and digital marketing in the coming year, book yourself space at major post COVID marketing conferences in the USA.
0 notes
Text
How To Detect Fake Ads On Instagram
Because of the monumental increase in the number of Instagram users over the past few years, it has attracted numerous scammers and fraudsters who wish to make a quick buck through malicious activities. Ad pundits pointed out at advertising conferences that this trend will only increase in the coming years as we spend more and more time on such platforms. The worst part is that with time, scammers and spammers will get smarter and more deceptive. Therefore, one will have to traverse such social media platforms with the utmost caution.
In this blog, we will highlight some of the ways through which you can keep yourself, your personal information, and of course, your money safe while using the social media platform:
Simple Tips To Identify Fake Ads
● You may spot many fake ads that claim that the brand it represents sells Instagram verification badges. It is important to remember that only Instagram decides who gets it and who does not! Don’t fall for such fraud ads and spam messages.
● Found an ad with a link to an apparel website that’s selling clothes at throwaway prices? Make sure that you check the authenticity of the website and the brand before you start filling up your shopping cart. First, check its social media pages. What do the comments say? Is it filled with complaints from customers saying that they haven’t received their orders? Then the ad was just a bait to defraud people of their money! We also recommend that you perform a quick Google search of the brand name. If it’s a fake, you’ll know immediately.
● See an ad claiming to be from Instagram that’s asking you to click on a link to update your account? Instagram will never do that! If there is any issue with your account, it will email you or send you an official notification.
● Always keep an eye out for grammatical errors and spelling mistakes. No self-respecting brand will get these wrong. In addition to this, remember that if it sounds too good to be true, then it is probably a trap! Trust your gut.
● Is the ad URL the same as that of the landing page? You will be surprised to know of the lengths spammers and scammers go to in order to hide their real domains. This is usually how they are successful in operating under the radar for an extended period of time.
While social media platforms are working round the clock to flag these ads, practicing a little amount of caution when you are faced with links and exaggerated ads is necessary to avoid being scammed. By being mindful of the tips mentioned here, you can keep fraudsters and scammers away from your Instagram account.
Many cybersecurity experts have also recommended at conferences for marketing professionals that everyone should keep their personal accounts private to avoid attracting people with malicious intent. For more information about cybersecurity strategies, hot new trends in the realm of social media and paid advertising, make sure that you keep an eye out for conferences and summits, such as the Marketing 2.0 Conference.
0 notes
Photo
Get Answers to All the Burning Questions of The Marketing & Advertising Arena @ https://www.marketing2conf.com/
0 notes
Photo
Online Marketing @ https://www.marketing2conf.com/
0 notes
Photo
Learn about the newest advancements in the realm of marketing and advertising. To know what this edition of the conference has in store for you, visit: - https://www.marketing2conf.com/
0 notes
Text
The Marketer’s Handbook: Dos & Don’ts Of Facebook Marketing
Like it or hate it - Facebook is still the reigning king of social media platforms. For businesses, it presents great opportunities to get before their target audience, develop a distinct brand identity and boost recall, without having to divert a huge amount of monetary resources.
As has been highlighted in top marketing conferences and summits such as the Marketing 2.0 Conference, every business should maintain a respectable presence on Facebook, if it wants to surge ahead of its competitors.
People are spending more and more time on social media, a trend that has been accelerated because of the COVID-19 pandemic. Naturally, the online world has become a battleground for brands for likes, shares, and who has more followers. In such a scenario, marketers must up their game to ensure that their brand stays on top!
To help you in this journey, here are a few dos and don’ts of Facebook marketing that we collected while attending some of the top marketing conferences. These will help you to build your brand’s social media presence organically:
Dos
●Post consistently. It is not enough to just have a social media account. If your goal is to go viral someday, build a posting schedule and stick to it! Consistency is the key.
●If you want your followers to stop whatever they are doing to read your posts, make them visually attractive. Upload attention-grabbing, high-quality graphics, videos, and more, along with relevant captions.
●Generate a buzz in the comments section by asking questions. Be relatable and participate in these discussions. Top marketing experts at post COVID marketing conferences in the USA have also highlighted this strategy as an effective way to understand your customers’ preferences and expectations from your brand.
●Develop a unique voice that resonates with your brand and audience. You can achieve this by ensuring tonal consistency across posts and uploading images that carry your brand’s colors.
Don’ts
●Don’t be boring or use content churners! Consumers appreciate authenticity and originality. They want to make sure that there is a human being behind the social media posts. Your target audience won’t trust you if you sound like a robot or simply keep posting links to your products all the time.
●Whatever you do, don’t get into a war of words with trolls or disgruntled customers. Be respectful and professional. Apologize for the inconvenience caused and acknowledge the customer’s complaints. Offer to fix the issue or provide an explanation.
●Avoid posting too frequently. Unless you run a meme page, people may get irritated from seeing you too many times! We recommend that you stay true to your posting schedule.
●Don’t post blocks and blocks of text all the time! Remember it’s called a “status update” for a reason. Two-three lines of punchy text and a CTA should be enough for your average, daily posts. If you want your followers to visit links, don’t reveal everything in the caption itself! A little mystery never hurt someone, did it?
Signing Off
By following these simple tips, you will be able to find your own voice and build a loyal fan following in the noisy, social world.
If you are interested in brushing up your Facebook marketing skills and know-how, do make it a point to check out some of the upcoming marketing conferences that will focus on how to make it big on social media platforms. See you there!
1 note
·
View note