linkmedesign
Link-me
Identity Proposal 01:
Presented as mock-up front page of DL flyer, showing wordmark, colour palette supporting typeface and graphic elements. Each treatment has two versions one for participant facing material the other for service provider and executive facing material
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10.4.1
Face to Face – A refined treatment focussing on the linking aspect of the trial service, highlighting the interpersonal aspect with the parenthesis suggesting people facing each other. Option; Radar Screen style network graphic Attention grabbing yellow band at top of material with simple differentiator of blue palette for patient green palette for service provider.
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10.4.2
Face to Face – A refined treatment focussing on the linking aspect of the trial service, highlighting the interpersonal aspect with the parenthesus suggesting people facing each other.Option; Linked Node graphic. Attention grabbing yellow band at top of material with simple differentiator of blue palette for patient green palette for service provider.
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10.3
Search Engine – Leaning into the aesthetic of coding to invoke associations with Google's ability to supply answers to queries. A clean and clinical treatment is enhanced with a colourful palette. The material facing the patient would have a more colourful vibrant treatment. Material for the service providers would be more stripped back and clinical.
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10.1
Platform Theme – The wordmark sails over backgrounds with a subtle "network" graphic to represent the myriad options to be navigated, which are avaiable to patients. Apply an eye-catching yellow with a medical greens accent to the patient directed communications. The Service provider's material will have a more "Pharma" style colour scheme.
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10.2
Wordmark Proposal: Floating – Name badge style treatment with drop shadow on text elements over nodal network graphics. Strong sciencey pcolour palette, with attention grabbing yellow for patient material.
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