✏️Tea is often associated with a diverse range of characteristics such as variety, color and aroma, but in recent times, the tea culture has gained significant attention in China, especially as a social pastime.
One such example is Weiluzhucha -- People gather around a stove to boil tea and have a natter, reminiscent of their ancestors who indulged in the same ritual a long time ago.
As the temperature has dropped this winter, stove-boiled tea has ridden the wave of reviving traditional Chinese style, to become a social media fad and a new consumption trend. There are more than 750,000 notes about the topic on Xiaohongshu, or Little Red Book, China's lifestyle-focused social media platform, and nearly 5 billion video views on Douyin, the Chinese version of TikTok.