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Black Rose Store interview
Black Rose Store
We interviewed Aisha Al Yammahi, the owner of two branches of Black Rose Store in Fujairah and Abu Dhabi. The interview took place in the store in Fujairah on Saturday, Jan 4, 2014.
Contact details of the owner:
Mobile number: +971557797747
PO Box: 1530 Fujairah
E-mail: [email protected]
Black Rose Store is one of the successful fashion businesses in the UAE. Her business is about wide range of the finest and the most unique Abayas and fashionable dresses designed by her. Also, she has passion in designing and mixing patterns and fabrics and this made her special and well known in the region.
She aims to expand her business in all over the UAE and around GCC.
Furthermore, we asked her several questions about her marketing strategies.
What form of media did you use to promote your name in the market when you started your business?
In the very beginning, I used to depend on the word of mouth strategy. My family and friends used to spread my name all around the region. In the earlier days we were not attached to the social media and we do nowadays. So my customers were almost whom I know or whom my friends and family know.
What was the first social media did you use to advertise your business?
I started using BlackBerry messenger to advertise my business and this increased my sales. I got to have customers from other emirates rather than only Fujairah. BlackBerry messengers made my store name reach to Dubai and Abu Dhabi through few days or weeks!
What did you use after BlackBerry Messenger?
I created an account in Tumblr and started to post pictures and get people’s feedbacks. Then I had Instagram account and it made me more attached to the customers and it strongly increased the sales. I got now 65 thousand followers on Instagram. In addition, I created my own website so people can browse and shop online. Also, I created an application for Android and Apple. People can download it and view the latest collection and shop from their mobile devices.
How far would you reach using social media?
Success has no limits. And social media is invading the world so we have to keep ourselves updated and attached to this social network.
To visit Black Rose Store:
Instagram: http://instagram.com/black_rose_store
Tumblr: http://black00rose.tumblr.com/
http://blackrosestores.com/index.php/default/about-us
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Marbella Café
Marbella café
A 100% local business that established in the heart of Khor Fakkan by Badr Ebrahiem. The café lays facing Khorfakan beach, which is strategically smart location for everyone to enjoy its services.
Contact/office number: 09 238 7474
The café use of social media led to massive success promoting its services. They are doing social media promotions via twitter and Instagram to post pictures of services they offer to their clients.
The interview was with this project owner, Badr Ebrahiem on the telephone on Jan 2, 2014 and we discussed the following questions:
# What was your expectation before starting your business?
- The idea was to bring range of hospitality environments from worldwide cultures to create special warmhearted hosting to our customers. And thanks to all my friends here in Marbella café who worked sincerely, we had a result that was bigger than our expectations.
# How did you managed to promote your project to customers?
- At first we had Ads in streets in form of banners to let our customers from other areas know that we are exist. We also print out large number of brochure and published it in the area and the nearby area like houses, markets, and public places even the companies and the governmental institutions. People gradually started to call us to know more about the café and its services. From the beginning our business have been very successful and very turnout because our business is kind of unique and we don’t have any competitors, so that was one of our strength I think.
- The other method that allowed our customers to have a bigger picture about us was the social media accounts we had. We used different kind of social media like Instagram, twitter, Pinterest, Facebook, YouTube and Tumblr accounts to get large number of costumers from different nationalities especially local people. We provided all information about the café and its services along with contact numbers, location. Social media had a positive impact on our business; it helped our business to grow up and became famous in the town and outside the area. We have thousand followers follow us in our accounts; so many of our customers knew about our café via social media. Actually, social media promote our business more than other form of advertisements because I think social media provide you all information about what you want to know with pictures and video and also you can leave your comment there if you wish. It’s easy to communicate with people so I chose this method because I am confident that social media will help my business go on and thrives.
# What’s the difference between advertising through with social media and the other forms of advertising and marketing?
I find advertising through social media is easier than other forms of advertising, because it gives you all the opportunities to communicate with people around you. On the other hand, it doesn’t cost you anything to print out your advertising or promote it through TV channels and radio. Social media saves your time and saves your effort as well as provide you freedom to use it for marketing your business and get your costumers’ feedback quickly.
Through observing their social media traffic in Instagram and Twitter we found out that:
Instagram:
- People are reacting freely in friendly way complementing their services and expressing how enjoyable was their experience in the café.
- There were a lot of mentions that was in comments, which helped the account to have even more followers.
- We noticed that the Instagram account was engaging local people more than other nationalities because most of the posts were in Arabic.
Twitter:
- The twitter account had posts and pictures of the services that was all of them in English, which helped to engage people from all nationalities in UAE.
To visit Marbella café:
Twitter: https://twitter.com/Marbella_Cafe
Instagram: http://instagram.com/Marbella_cafe
http://web.stagram.com/n/marbella_cafe_east/
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Love doesn’t make the world go ’round. Love is what makes the ride worthwhile.
- Franklin P. Jones
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Usually, the siblings have many similarities in their behaviors, personalities or they looks alike, but in my case it is totally different. Whenever any person meets my sister Nouf and I, they shocked and surprised when they know we are siblings and sometimes people think we are kidding. The most remarkable difference between us is resemblance. Although we are sisters, we don’t look like each other at all. She is very skinny and has a baby face, whereas I’m plump and my face looks like my mother. Unlike me, she has a small eyes and small nose. In addition to our resemblance, we both have different personalities. Nouf has a good and strong personality. She is very sociable person and she loves to talk with all people, while I’m less sociable and less boldness. In contrast, Nouf is very angry person and she makes the small things to a big issue. Whereas, I’m very cool person and calm and I don’t care about anything. On the other hand, our behaviors are also different, she takes her decision very thoroughness and she works hard not as me. I’m rather lazy and work very slowly. Also, she has a different style of wearing clothes unlike me.
When we see the similarities between us, we notice that we have a very few similarities. We both like Indian food and Bollywood films. Also, we both are kind and polite with everyone. The last similarity we noticed that we love to sleep for a long time.
Although we have one mother and one father, we are totally different from each other. I wish that at least only once people say, yes that we look like sisters!
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This is the second and last part of shooting our video.
Yesterday we went to Dubai to get the video shooting thing done. First we stopped at the Dubai mall. It’s actually where we did most of the shooting.
The first thing we did was book tickets to go to the Top of Burj Khalifa.
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You are most welcome pretty (;
* When your friend sprinkle some happiness in the early morning and makes your day!
Thank You for the sweet MACINTOSH ‘Khawla’ <3
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History of the UAE
The UAE is made up of seven Emirates. In 1966 Sheikh Zayed Bin Sultan assumed the importance of the union. The rulers of Abu Dhabi and Dubai, Sheikh Zayed and sheikh Rashid took the initiative and had their very first meeting on 18th February 1968. After that, they invited the rulers of the five other emirates and Bahrain and Qatar to join the union as well.
In 1971, the six emirates agreed on the union excluding Ras Al Khaimah. The emirate of Ras Al Khaima joined the United Arab Emirates in February 1972. Sheikh Zayed was the first president of the United Arab Emirates until he died in Novermber 2004.
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Eid Al Adha is an important religious event for Muslims. It is celebrated to remember the mercy of Allah. Each family slaughters an animal it is usually a sheep. Some of the meat is given to needy people and the rest goes to the neighbors, friends and family. Though shopping and spending is not encouraged by religion, Muslims around the world tend so spend on shopping and decorating the house during Eid. We spend the 3 days of Eid having quality time with the family.
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Media is a part of our daily routine, because people start their day with something related to media like using their computers, watching TV, reading a newspaper, talking on the phone or listening to the radio. One of the main roles of mass media is keeping us updated and in communication with others. Although media has its positives, still it has negatives that can affect people’s life especially the youths. The lifestyle of kids before mass media was healthier and much better for them, as the daily routine of kid’s has changed since the beginning of the mass media. In the past, kids used to rely on homemade food, and physical activities in their free time. The bad influence of media started in the early days of motion pictures. Showing and selling images that contains bad content affected the sexual behaviors for long decades. I think life without mass media was much better and more peaceful.
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