jeff-kamikow
Jeffrey Kamikow | Digital Advertising Professional
Jeffrey Kamikow is a digital marketing expert and revenue strategy executive with more than two decades of experience in sales and operations management.
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Tripling Your Lunch Crowd with Mobile App Conquesting - Jeff Kamikow
Jeff Kamikow, President and CEO of Cross Audience.
The quick-serve restaurant space is pretty darned competitive. Any given downtown or business district has a zillion options to choose from – from subs, to pizza, to southern-fried chicken. And most of those restaurants, particularly if they’re chains, have a mobile app.
A restaurant chain we recently partnered with was in a particularly tight spot. Not only were they losing business to neighboring competitors, they were targeting a harder-to-reach demographic and desperately needed to raise their mobile game. Like many QSRs, this chain had a mobile app, but they weren’t seeing the adoption they wanted, especially not from the niche audience they were aiming to reach.
This QSR is usually found in busy Main Street-type areas or shopping districts, surrounded by Subways, Pita Pits, Pizza Huts and other popular chain restaurants. While that physical competition will always be present, our client was a disadvantage because they lacked mobile sophistication. They had an app, but most consumers didn’t know about or use it – despite the fact that it could make the process of ordering and picking up food fast, easier, and often less expensive.
The best solution was mobile app conquesting. By targeting locally, demographically, and by the apps consumers in their target audience used, we knew we could help them boost their peak-time business significantly. And since we were targeting certain mealtimes, we used dayparting to their advantage, as well.
Using our relationships with premium publishers, as well as our own troves of first-party data, were able to reach and engage users from within their target demo who regularly used other popular QSR apps. We used enticing creatives to invite them to download our client’s app by extolling its many benefits, including convenience and exclusive, app-only coupons. Creatives were designed for breakfast, lunch and dinner crowds, and copy and images related to mealtime decision-making. The custom creatives were designed in three different standard sizes (320X50, 320X480, and 300X250).
The campaign was day-parted according to three logical segments: Breakfast (5am-10am), lunch (10am-3pm), dinner (3pm-8pm) and late night (8pm-5am). Iterations of each ad were created so that messages could be A/B tested and the campaign could be optimized on an ongoing basis. We also employed geo-fencing since the audience obviously needed to be within easy driving distance of a restaurant.
The biggest ads got the most engagement, which shouldn’t come as a huge surprise to anyone. And because they were targeted to people who already use QSR apps with an ad for a nearby restaurant close to a mealtime, results were promising across the campaign. Engagement rates with the ads averaged about four percent across the board, and were highest for the 320×480 placements. More importantly, all that engagement came from the target demographic.
The campaign drove seven percent conversion, totalling about five hundred installations per day throughout the two months. Dinner received the biggest bump, followed by lunch and then breakfast.
Users were eager to take advantage of the offers and streamline the ordering of their meals while getting exclusive discounts.
While this strategy worked extremely well for this particular restaurant, it can work for any restaurant, using a variety of benefits to entice users. A well-known pizza chain used Scene movie points to their advantage as an app-only benefit. Other restaurants offer free sides with app orders, Air Miles, and other perks.
The point is – mobile app conquesting works, and it’s highly customizable. Target users from a competitive business, offer them a unique benefit, and see for yourself how dramatic the results can be.
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Chief Revenue Officer Jeffrey Kamikow
Jeffrey Kamikow is a successful media executive with more than two decades of experience in global sales, revenue strategy and corporate turnarounds. He specializes in repositioning brands through comprehensive, conversion-centric digital marketing and outreach strategies, as well as integrated custom media and marketing programs that seamlessly blend print digital and mobile strategies to optimize brand visibility and cohesiveness.
Kamikow graduated from Southern Illinois University in 1993. He spent the bulk of his early career at PC Magazine, working his way up from Chicago-area sales rep to director of sales for the East Coast and Midwest markets. In the early-mid 2000s, Jeff Kamikow served as national advertising director for Time Inc.’s Field & Stream and Outdoor Life properties, where he pioneered Time’s early digital advertising strategy.
Since 2006, Jeff Kamikow has served in senior leadership at a succession of fast-growing digital and mobile marketing firms. He is currently Chief Revenue Officer at Go2Mobi and principal of Kamikow Media Group, an independent consulting firm based in northern New Jersey.
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Jeff Kamikow Marketer
Every marketer, including Jeff Kamikow, has used video ads in some capacity to advertise on mobile devices. Videos are engaging and often have a longer shelf-life than other forms of advertising. Plus, they are pliable, making them a viable option for a number of different industries.
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Are You Watching Movies on Your Phone? Mobile Advertisers Like Jeff Kamikow Are Counting On It
As families get together for the holidays, will they gather together on the couch and watch their favorite movies on someone’s phone? Okay, that’s probably a bit hyperbolic, but mobile advertisers like Jeff Kamikow have noticed a trend among smartphone use. In general, they’re using them more as a complete media center than just a phone or even a source for the internet.
The average American will spend as much as three hours on their phone every single day. To put things in perspective, they may spend as little as two hours on their laptops and desktops. This could partly be the reason why Snapchat can boast more than ten billion video views per day. But mobile users are not just using their mobile devices to access social media video platforms like Snapchat. They are also streaming video on Netflix, YouTube, Amazon Prime, and a number of other streaming sites.
Because of this, Jeff Kamikow and other mobile advertisers are looking at user mobile behavior to increase their spend. In fact, total online ad spending grew nineteen percent in the first half of this year. They spent more than $32 billion this year. This was driven by mobile advertisers who spent more than $15.5 billion, which is an increase of 89 percent. Social media ad spending was up 57 percent in the first part of 2016 and digital video advertising rose 51 percent. It appears mobile advertising will represent a bigger share of total ad spend as people change how they view their media.
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Jeffrey Kamikow ideas in 2024
Jeffrey Kamikow is a mobile marketing executive who has worked in the media and advertising industries since the early 1990s. Jeff Kamikow has more than two decades of experience in the media industry and brand marketing.
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What Can Competitors Teach You About Marketing Tactics?
Every single business has a competitor, regardless of how niche they are in the market. It doesn’t matter what industry or sector you work in, you have a competitor that’s looking to take the same customers you are trying to reach. With that in mind, you can actually learn a lot from your competitors and it’s a great idea to keep a close eye on them according to digital advertising and marketing professional Jeff Kamikow. Remember that old saying keep your friends close and your enemies closer? Well, it’s definitely a saying to live by because it can help you rise above the competition. Let’s take a look at what you can learn from your competitors!
How To Find What Works Best
There are many different marketing strategies that you could use to reach potential customers, but why play trial and error when you can see what’s working for your competition. Perhaps they are using webinars or social media posts to promote their products or service. If they seem to be working and getting engagement, you can take that idea and make it better. It’s important to capitalize on the things that are working because you don’t want to miss out on any opportunities.
Localizing Your Business
Perhaps you have a competitor located in the same area as you and when you search for a specific term that’s associated with your business, what appears in the listings? Is your competition appearing before yours? If so, that’s an issue. More and more internet users are taking advantage of localized searches by typing in the product or service they are looking for, followed by a town or state. You could create local pages to cater to these specific keywords and rank better for localized searches.
Learn From Their Mistakes
Every business can make a mistake, that’s just reality, and if you notice your competition making some sort of marketing mistake that’s not working for their business, you can avoid that specific strategy. Perhaps they are targeting an audience that’s not really interested in the product or service. That could give you some insight on your own target audience and it’ll help you craft a strategy that’ll be more beneficial.
Always keep a watchful eye on your competitors because it can help you in the long run!
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Telling a Story with Your Mobile Ad | Jeff Kamikow
If there is one thing that could really annoy a potential customer, it’s giving him or her the same ad to look at over and over again. There is certainly something to be said about ad repetition in some mediums. You hear a jingle on the radio or see the same pitch guy on a commercial, and it could create a level of familiarity that could improve the brand. This is not the same with mobile ads.
Mobile users want ads that they can engage with. For example, you can have an ad that utilizes some form of gaming that keeps the user interested. However, if the same user is given an ad with the same gaming feature over and over again, he or she will eventually get bored with it. Jeff Kamikow is a mobile advertising expert who has produced mobile ads of all kinds. He would argue that a company’s mobile advertising strategy must consist of fresh content all of the time that tells a story. So how can you accomplish this?
There are a number of tools available today that allow mobile advertise to use predictive behavior to slightly update an ad with each view by a user. For example, the first time might just be n introduction, so it might just show broad features or a tagline. The second time around, more details might be shown or the ad might showcase a feature that could be of particular interest to the user. This will go so on and so on until the user has a full understanding of what the product does.
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Where’s Digital Advertising Headed in 2024? Jeff Kamikow Weighs In
Jeff Kamikow, a digital marketing pioneer who helped set up the first revenue strategy for one of the United States’ most venerable media companies, is the first to admit that he’s done the same thing his entire career.
Kamikow has been in the advertising game since the early 90s, when he worked for a couple of print publications (remember those?) devoted to personal computers (remember those?) and assorted accessories.
Back in the early 2000s, he showed Time Inc the online marketing light. Specifically, he devised the first sustainable Internet revenue strategy for two well-known but struggling Time properties, helping the storied firm bridge the digital chasm.
Since then, Kamikow has held positions of increasing responsibility for a variety of digital and mobile marketing firms, devising, implementing, testing and reworking revenue strategy after revenue strategy. He’s almost seen it all, at least when it comes to online marketing, and his insight has helped many a rudderless brand reinvent for ever busier, ever more jaded consumers.
So it shouldn’t be surprising that Jeff Kamikow has a thing or two to say about the state of the digital advertising industry. On the heels of some huge changes in 2015, Kamikow expects a few equally important shifts — some of which simply continue multi-year trends — in 2016.
Mobile’s Domination Will Become Official
According to an eMarketer study, mobile advertising spend is projected to top $100 billion for the first time in 2016. More importantly, mobile will account for more than 50 percent of all digital advertising outlays for the first time ever next year.
And with nearly geometric growth projected through 2019 — eMarketer projects a total outlay of nearly $200 billion by then — it’s virtually assured that mobile will remain dominant indefinitely. At the end of the decade, mobile is poised to account for a stunning 70 percent of all digital ad spend and more than 25 percent of all ad spend.
To be blunt, brands and career marketers that fail to plan for a mobile-first world are about to get killed. We’ve known this day was coming for a while, and now it’s here. It’s why Jeff Kamikow has been pounding the table on mobile ad networks for years now — and, if you play your cards right, it could be your ticket to the digital marketing big time.
In-SERP Video Advertising Could Presage a Seismic Shift
Though it’s not totally set in stone, Jayson Demers writes in Forbes that Google appears close to rolling out embedded videos in main search engine results pages (SERPs), augmenting existing text and image results without requiring searchers to toggle the Video tab.
It’s not clear how these ads will be priced, whether they’ll autoplay once the search is complete, or how many will appear in a given SERP. Jeff Kamikow has long argued that this is a logical development, given the ascendancy of the inarguably more visual mobile medium, and it’ll be fascinating to see how it plays out in 2016.
For now, savvy marketers may want to buy paid text ads while they can — both to reinforce brand recognition above-the-fold if and when this deployment occurs and to take advantage of pricing dips once pent-up demand for video spots is released.
The Daylight Between Content Strategy and SEO May Finally Wink Out
Marketers have been crowing that “content is king” for years now. Frankly, the phrase is a bit of a cliche, so it’s easy to drown content-boosting voices (including Jeff Kamikow’s) out and miss the very simple, very important point they’re making.
It’s this: The days when traditional SEO techniques added value to subpar content are over. They’re not coming back. Going forward, it’s increasingly likely that, when applied to subpar or even at-par content, traditional SEO techniques will subtract value.
That’s not to say that you shouldn’t have an SEO strategy, or that white-hat best-practices will suddenly stop working.
You just need to make sure that your SEO strategy complements your content strategy, not the other way around. Create content, in whatever form it takes, with your core audience personas in mind. Then optimize it.
Social Media Won’t Always Be Earned Media
For the first few years of the social media revolution, as adoption skyrocketed, social campaigns were like manna from heaven: classic earned media, without the drudgery of PR outreach and journalistic brown-nosing.
Then the social platforms started worrying about their own bottom lines. Good for them; not so good for cash-poor marketers.
Today, it’s still possible to run an organic social campaign on a shoestring or even nonexistent budget and ride it for a decent dribble of earned media. (No viral unicorns needed.)
But the writting is on the wall: Facebook recently redoubled its suggestion feature, creating another potential revenue source for itself and a potential exposure opportunity for marketers Of course, the change is likely to reduce the amount of organic space in users’ feeds, reducing organic opportunity and pushing up bid rates for paid ads.
Meanwhile, LinkedIn is slackening its buttoned up advertising standards — again, great if you have the inclination and budget to pay for social promotion, and not so much if you’re looking to do more with less.
Personally, Jeff is a big believer in social campaigns done right. But it’s critical to understand these changes — and there are likely to be a lot more in 2016 — as they come. Otherwise, you could find yourself throwing good money after bad.
Don’t Count Your Chickens…
If Jeff Kamikow has learned anything in his decades-long advertising career, it’s that supposed sure things can fizzle out in a relative heartbeat. And even someone with as much experience as Kamikow can be wrong from time to time. Still, it’s best not to bet against a proven winner — or assume that doing the same thing time and again will cut it in a rapidly evolving digital marketing environment.
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Jeffrey Kamikow Curriculum Vitae
Jeff Kamikow is the Co-Founder / Principle at Kamikow Media Group. Jeff Kamikow Livingston is a digital advertising professional with more than two decades of experience in a wide range of media industry roles.
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Jeff Kamikow Livingstone NJ Info
Jeffrey Kamikow, 40 from Livingstone. Jeffrey Kamikow is a digital marketing expert and revenue strategy executive with more than two decades of experience in sales and operations management.
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Jeff Kamikow CV
Our CEO, Jeff Kamikow, weighs in on marketing to Gen Z teens on social and mobile in a column on Forbes.com. Jeff Kamikow recommends investing in a brand refresh every year or two, regardless of whether you feel like your brand.
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Would Jeff Kamikow Be Worried about iOS 10’s Privacy Settings?
A mobile advertiser likes Jeff Kamikow is constantly looking at market fluctuations and any restrictions that could change mobile advertising strategies. Over the past five years, mobile advertising has grown many, many times over, and it represents the present and future for digital advertising. More people use their mobile devices for shopping, accessing the news, communicating with others on social media, paying their bills, and more. Advertisers have responded in kind, and the market has grown exponentially more than desktop advertising.
One of the biggest players in the mobile space is obviously Apple. iPhones and other Apple devices are some of the widely used mobile devices. The iOS 10 update will be here in a few days, and it will certainly have some ramifications for mobile advertisers. Now before you panic too much, iOS 10 will not block ads completely. Instead it will expand on iOS9’s IDFAs and give advertisers even less information when it comes to tracking. IDFAs allowed advertisers to track metrics for “frequency capping, attribution, conversion events, estimating the number of unique users, advertising fraud detection, and debugging.”
Now that this isn’t in play, mobile advertising will change greatly. Users who turn on “Limit Ad Tracking” and send IDFAs to advertisers may begin to experience an even poorer experience as advertisers will not be able to target based off location or user activity. Instead, they may see the same ads over and over again or see ads that do not pertain to them whatsoever.
Therefore, it is the job of Jeff Kamimow and other advertisers, to educate the public about IDFAs and the new updates as well as create good ads that users won’t get annoyed with. Privacy is a major thing with users. Relevancy is too though. If advertisers can make the case that tracking is necessary to enrich experience, more users may be willing to give them the benefit of the doubt.
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Jeff Kamikow | Is Mobile Advertising in a Boom?
TechCrunch believes that we’re on the verge of another major boom in marketing through mobile. Is this true? We’re probably already there. The writer of this article compared what we’re seeing in mobile advertising right now to what happened in the dot com bubble.
Here mobile advertisers threw a lot of money out there to try and attract new customers, but the number of customers and an understanding of the level of advertising needed to get a conversion weren’t there. The money began to run out, and, as a result, website advertising would trend downward for several years until the mid-2000s.
We are experiencing another boom right now for mobile advertising. Users are accessing web pages and especially apps now more than ever before. In addition to that, brands are devoting more of their dollars to mobile advertising than web advertising too. Jeff Kamikow and other advertisers believe mobile will be the present and future of advertising for some time. Are they right?
Yes, probably, but the current model will not be the way that happens. Advertisers are too focused on app-install ads as pointed out by TechCrunch, and they are spending too much money to get people to install their ads and keep using them. Unfortunately, a user may try out an app for a week before moving on. Instead, Jeffrey Kamikow and others in the mobile advertising industry will need to focus on integrating app and mobile advertising with other channels to create one holistic marketing scheme.
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Jeff Kamikow Begin
Jeff Kamikow began his career in the print industry. He found his first career-track job as an account executive at PC World magazine during personal computing’s early-90s heyday.
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Jeffrey Kamikow | Launch of Mobile DSP
Our mobile DSP will give advertisers access to some of the most trusted names in digital publishing, as well as the premium audiences they've been struggling to reach through other partners - particularly if they don't have a Fortune 500-sized budget. Whether they're aiming to drive app downloads or sales, we're offering scalable, data-driven, programmatic advertising that many mid-sized companies haven't been able to take advantage of previously.
Jeff kamikow, CEO
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Jeff Kamikow at Ziff Davis
While working at Ziff Davis, Jeff Kamikow became fascinated with the rapidly evolving, high-potential world of digital marketing. He had the good fortune (and fortitude) to make the digital transition just as the space’s best minds were figuring out how to squeeze revenue from online ads.
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Jeff Kamikow Information
Jeff Kamikow is the Co-Founder / Principle at Kamikow Media Group . Additionally, Jeff Kamikow has had 3 past jobs including Chief Revenue Officer at LYFE Mobile . Kamikow Media Group Co-Founder / Principle 2011.
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