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On-Page SEO is the best technique to rank web pages on a higher number and grab more traffic on the website. In On-page SEO, content and HTML source code are also optimized. On-Page SEO keeps on changing as per Google rules therefore, you need to keep up with the latest practices.

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Adding new or fresh content having no meaning or redundancy does not make any sense as per new Google search algorithm. Content marketing is not about just throwing beautiful words altogether to audience it must have certain objective. Content must be in accordance with the website objective. First identify whether you want to increase traffic, increase your sales by 20% or improve your conversion rate?

There are 3 most popular site building platforms (also referred to as content management system CMS) as of now:

Close or Narrow theme keywords: Use only 3-4 keywords in an ad group, this will improve your keywords quality score and you will end up paying less, i.e. low average CPC of keywords. Besides this, it helps you managing ad groups on your fingertips.

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