Hot Young Designers Learns from Erzullie

Last January, the designer contestants of Hot Young Designers had their second group learning session. They enthusiastically learned from their guest speaker, Aries De Guzman, from Erzullie. Erzullie is owned and designed by Bernalyn Cuevas, a nursing graduate from Philippine College of Health and Sciences, and Raisa ‘Aries’ De Guzman, a humanities and political economics graduate of University of Asia and the Pacific.  Both are plus size stylists. Aside from the fashion line, they also offer styling services for all kinds of events.

Erzullie is a high fashion plus size line that caters to female young adult (fashionista) subgroup. It aims to promote the fierce and sexy image of the plus size women to the plus size women by means of fashion.  

During the discussion, the designers learned more about knowing and identifying their own target market. They were taught tips on how to start a retail business, and were given advice based on experiences of the guest speaker.

Hot Young Designers second quarter collection is available online. Visit http:// hotyoungdesigners.com/shop.  Erzullie is available at BACKSTAGE STORE (SERENDRA),  SUENO, (MAKATI CITY) and CINDERELLA (GLORIETTA 3).

Hot Young Designers Learns from Erzullie

Last January, the designer contestants of Hot Young Designers had their second group learning session. They enthusiastically learned from their guest speaker, Aries De Guzman, from Erzullie. Erzullie is owned and designed by Bernalyn Cuevas, a nursing graduate from Philippine College of Health and Sciences, and Raisa ‘Aries’ De Guzman, a humanities and political economics graduate of University of Asia and the Pacific.  Both are plus size stylists. Aside from the fashion line, they also offer styling services for all kinds of events.

Erzullie is a high fashion plus size line that caters to female young adult (fashionista) subgroup. It aims to promote the fierce and sexy image of the plus size women to the plus size women by means of fashion.  

During the discussion, the designers learned more about knowing and identifying their own target market. They were taught tips on how to start a retail business, and were given advice based on experiences of the guest speaker.

Hot Young Designers second quarter collection is available online. Visit http:// hotyoungdesigners.com/shop.  Erzullie is available at BACKSTAGE STORE (SERENDRA),  SUENO, (MAKATI CITY) and CINDERELLA (GLORIETTA 3).

HYD DESIGNERS LAUNCH THEIR SECOND COLLECTION FOR FASHION FACE OFF 2011

Hot Young Designers Marketing Company (HYD) designers launch their second collection for Fashion Face Off 2011. The first collection made by the designers for HYD was launched last October 2011. They were quite a hit at the Global Pinoy Bazaar, St. James Bazaar and at the Rockwell Moonlit Bazaar. This January 25, the designers are launching their second collection. This quarter’s collection caters to young professionals, who value work life balance. They desire to have an ensembles that they can wear from day to night.   Klart’s Collection Inspired by the New York City lights, the line showcases Spring 2012’s trend on glitz and glamour with flashy pieces that consists primarily of all party dresses bedecked with glitter, sequins, and metallics. The silhouettes include fit-and-flare sleeveless mini-dresses, slim-fitting party dresses with open slit sleeves, and sleeveless dresses with a v-shaped neckline and cascading ruffles. All dresses were built around contrast materials such as crepe, and chiffon, creating a sheer feminine texture throughout the collection. Party the night away with Klart Lim's "Hello, Sexy!" Collection!

Bailey’s Collection Bailey’s second collection is inspired by the fashionable people who chill on the different beaches. La Playa de Moda, or “The Beach of Fashion” has different fabulous swimwear and cover-ups, as well as dresses one can wear while lounging at the different resorts. These dresses can be worn too outside of the beach while chilling with your friends. One would definitely be a glamorous and fabulous fashionista when wearing any of these pieces from Bailey’s La Playa de Moda collection. Renan’s Collection My collection is called Mama Carine. Irreverently chic! I drew my inspiration for this collection from Carine Roitfeld, former editor-in-chief of French Vogue. That tousled hair and dark smoky-eyes, she is one of the most powerful women in the whole of “fashiondom”. She evokes power and authority. She’s unapologetically subversive with her usually sex-induced ideas. Influential, dominant and highly-significant for most designers, eternal muse of Tom Ford, and for my second collection for Hot Young Designers, she is my woman- clad in my fetish-inspired multi-buckled corset belts; zip-up miniskirts; body-hugging stretch dresses…this collection is power dressing with lots of female charm. Marc’s Collection For my 2nd Collection, I was inspired by my friends from the Fashion Institute if the Philippines. Since I knew that New Year was coming, I thought of using colors and prints for my collection. I was never really a “color” fanatic. I was inspired by Mikee Andrei and Paris Bagasao's use of color, and I was inspired by the movie "Fatal Attraction", a 1987 American Thriller starring Glenn Close. I was so inspired by her character that I made my own story. Pink and Violet are the main colors in my collection - colors that I never imagined using. Jackie’s Collection “The Unusual Marauder" by Jackie Maronilla Abueg puts emphasis on minimalist feministic ideals. Her design philosophy of simple and effortless brings out a subdued glow to those caught with any ensemble. By playing with materials that would usually suit trousers, Jackie's collection this quarter decides to go unconventional and transform them into practical, effortless and chic apparel. Jackie believes that her designs should bring out the essence of a woman, this second collection "The Unusual Marauder" focuses on defying the typical image of what a woman should be and how a woman should dress. It's about time that these unusual marauders are set on the loose! Check out these new collections that keep getting grander! Visit http:hotyoungdesigners.com and create your account. Enjoy shopping and submit to us a photo of yourself in your new HYD attire! You might win a gift pack from Pond’s Philippines. The designers will also be present to sell their collections at the Friday Fashion Fever on February 3, 2012 (Friday). This exclusive bazaar will be at Studio SnR, 3rd Floor Millenium Plaza Building, Meralco Avenue (building of Office Warehouse and Brothers Burger). ___________________________________________________________________________________________________ Special thanks to the following for helping out Hot Young Designers' Photo shoot: Bugsy's Bar and Bistro The Grove by Rockwell The Bulb Studios Officine Shoes and Bags Ever Bilena Evita Peroni Philippines HD Make Up Studio and Academy

Come and visit this exclusive Fashion Bazaar at Studio SnR on February 3, 2012. Check out some of the upcoming and new home based fashion brands. :) During this bazaar, Hot Young Designers will be launching its second quarter collection.

We have a few booths available. For interested parties, please check out the details of the poster given.

Sheryl Vicente Checks on HYD Designers 2Q Collection

After a successful launch of the Hot Young Designers First Collection, the designer contestants are gearing up for the second quarter collection. “The first collection was really an introduction of the designers’ own styles and skills,” said Ginger Arboleda, the General Manager of HYD. “I am really excited for the second quarter collection. Customers will see more day-to-night pieces. A lot of these pieces are catered towards the young professional, more chic and elegant.” For the second collection, Sheryl Vicente, a noted fashion designer, helped give the designers tips on construction and design.

Sheryl made a name for herself as she created beautiful bridal and evening gowns for clients. She has been the trusted designer of Assunta de Rossi-Ledesma. She is now delving into creating ready-to-wear pieces, as well.

The HYD designers are now starting to create the pieces for their next collection. To support these designers, view and purchase their collection at www.hotyoungdesigners.com/shop (we accept credit card, over-the-counter deposits and paypal payments). Also, please do visit the HYD booth at the Global Pinoy Bazaar on November 5-6, 2011 and at the St. James the Great Bazaar on November 26-30, 2011.  

So happy! Thanks so much to Cacay Moras for featuring the Hot Young Designers Contestants' shoot. The article came out last Sept. 28, 2011. :)

INCHES OFF SUPPORTS HOT YOUNG DESIGNERS FASHION FACE-OFF 2011

Fashion doesn’t wait for anyone, and Inches off shapewear can help you prepare for anything that fashion throws at you.  Inches Off is a brand of shapewear that offers top class quality and comfort with affordability that gives you a perfect excuse to own several pairs for daily wear. 

Inches Off shapewears use FIRM CONTROL in all its styles for guaranteed instant slimming to hide those unwanted bulges and create a slimmer, smoother silhouette even in tight fitting dresses and jeans.  They also offer high-waist designs that completely eliminate muffin-top effect and start the slimming from under the bust.  With their comfortable and breathable fabric designed especially for Philippine tropical climate, you can wear Inches Off shapewear everyday, all day!  It’s an instant and easy solution to give you that lift and tuck that makes you feel put together without burning a hole in your wallet.

Inches Off commits to nothing short of excellence in brand, skills and designs; this is why Inches Off supports Hot Young Designers in discovering new and young talented designers through Hot Young Designers (HYD) FASHION FACE-OFF 2011.

***Inches Off is a brand of shapewear products that help tuck in bulges and give every woman a smoother silhouette under tight fitting jeans or dresses, perfect for everyday, whole day use!  Inches Off offers the best package in terms of function, quality, comfort, and affordability compared with other shapewear brands.  Every shapewear style uses highly comfortable and breathable fabric which is specifically designed for Philippine climate.  In just a short span of time in the market, its loyal consumers have grown in numbers from housewives, business women, students, and fashionistas.  With the promise of being the best secret fashion aid any woman can have at the best price among quality shapewears, Inches Off continues to reach out to women everywhere in Metro Manila with 18 branches, and 1 branch in Cebu.

Hot Young Designers Mini Seminar for the Designer Contestants and Media Partners

On October 8, 2011, Hot Young Designers will hold a mini seminar at Le Bistro Vert, which will run from 10:00 am to 12:30 pm, for the designer contestants (Jackie Abueg, Marc Blanco, Bailey Dava, Renan Pacson and Klart Lim) and their media partners. The speakers for this first run will be Coach Pia Nazareno – Acevedo, Christine Kempeneers and Reza Aznar and Carlo Chu from Giordano.

The first speaker is Ms. Christine Kempeneers. She is a LEAD Candidate - Assistant Manager at UnionBank of the Philippines. She is also a Facilitator of the NSTP Plus, Ateneo de Manila University. Tin is also a lecturer of Cross Cultural Communication and Research Methods of the European Studies Program at the Ateneo de Manila University. She worked as a Consulting Associate for Corporate Rehabilitation Cases. She is a graduate of the European Studies Program - Business Track, Minor in French Studies, Minor in German Studies at the Ateneo de Manila University.

Her topic is “When Business and Culture Collide: Doing Business in a Culturally Diverse Setting”. The discussion during the HYD seminar aims to develop an awareness of cultural differences, to present the common pitfalls in communicating across cultures and to give the participants tips on doing business in different cultural set-ups.

Coach Pia Nazareno-Acevedo, the founder and CEO of Creative Human Resources Group, the Managing Director of The Love Institute and the CEO of The OneCORE Success Center, has been a Performance Management Coach, Entrepreneur for the past 17 years and Relationship Expert for the past 12 years. She received her degree in AB Philosophy from Ateneo de Manila University and proceeded to do further studies in Coaching and Mentoring abroad and graduate studies on Family Ministries from the same university.

She has been invited to give seminars and workshops in South East Asia and throughout the Philippines on Sales and Marketing, Life Management, Finding True Success in One’s Life and the ABC’s of Parenting. Coach Pia continues to share basic knowledge on performance management, sales and marketing, personal development, marriage and parenting to schools, corporate clients, and on GMA 7. Committed to reaching out to more individuals, Coach Pia has already ventured into the radio with shows on Teleradyo DZMM, U92 with the Dollhouse, and Metro Radio Hong Kong. She is also set to break into the global scene through touching bases with OFW’s in Hong Kong and Singapore with KSK Information Services, Ltd. and through her published book, Born to be a Hero.

In the HYD seminar, she will be discussing how to communicate ideas and thoughts impressively, how to become an influential and inspiring individual in the industry and how to have advanced leadership skills to guide groups and teams to success.

In a complex world of fashion characterized by explosion of ideas readily available through different channels, it’s so easy to get lost. The fashion cycles move faster than ever with the growth of the internet and mass market consumption. Force to choose from a bombardment of choices, the individual consumers are opting for simplicity and easily understandable products.

Speakers from Giordano, Reza and Carlo, will give a fashion perspective on how to relate trends to everyday people. Laying out the process of fashion forecasting, movements and influencers, the topic will try to present how all these knowledge can be weed out for an end use in the fashion business. Ms. Reza Aznar and Carlo Chu are both graduates of Bachelor of Science in Clothing Technology in UP Diliman and currently working for Giordano Philippines as an Assistant Product Development Manager and Buyer.

The designer contestants are continuously being developed in all aspects of business and customer relations as they will be handling their own brands and collections in the future. The first collection of these Hot Young Designer Contestants will be launched and sold in a full blown eCommerce site: http://HotYoungDesingners.com on October 2011.

Lory’s Hair Cream Supports the HYD Fashion Face Off 2011

Lory’s Hair Cream recently signed up as a major sponsor of the Hot Young Designers Fashion Face Off 2011.

Lory’s Hair Cream is an internationally recognized Brazilian dual-purpose conditioner/treatment, which instantly conditions, protects and hydrates hair. The said brand is proud to announce its partnership as a major sponsor for HYD (Hot Young Designers), since it truly believes in the Filipino talent. They believe that HYD is a good venue where the hottest young designers of the country get to show off their creativity and talent by creating collections, and at the same time, they get to benefit by being trained on how to handle their own businesses and eventually their own brands and labels.

Lory’s Hair Cream believes in this advocacy and to help support the event, they will be giving away freebies in the upcoming promos for customers of these young designers. Don’t miss out on these exciting activities. Visit http://hotyoungdesigners.tumblr.com/ for more details.  

Lory's Hair Cream Facebook Account: Click here

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Other sponsors of the event are: Co-presenter for the Fashion Face Off 2011 is Yabang Pinoy and Juice.ph. Major Sponsors are Giordano, HD Make Up Studio and Academy, Le Bistro Vert, Ever Bilena, Suesh, Baubles, Bangles and Beads, Sheryl Vicente, Strip, Browhaus, Sari-Sari Sounds, DragonPay, Xend Business Solutions and of course, Lory’s Hair Cream. Minor Sponsors are Evita Peroni and Glagla. For more updates on the Fashion Face Off 2011 and the designer contestants, please visit HotYoungDesigners.tumblr.com. You can also follow our facebook page and twitter account (@hydesigners).

HYD Designer Contestants Gear-Up for their First Collection

The HYD designer contestants enjoyed their full day photo shoot held at the HD Make Up Studio and Academy. They experienced being made up by experts in hi-definition (HD) makeup and airbrush in the Philippines. The HD Make Up Studio and Academy team was headed by Jeave Gabiana and Christephanie Chua-Sing, who are the co-founders of this academy. 

  Jeave Gabiana, a CPA who spent more than 20 years in the corporate world in the Philippines and abroad, decided to veer away from his corporate career and later on founded Basement Academy and became one of the very few in the Philippines who has completed a Diploma Course from Vidal Sassoon Academy in Los Angeles. He personally teaches all our precision cutting courses. He has also completed the Diploma in Beauty and High Fashion Makeup at the Cinema Makeup School in Hollywood and Professional Airbrush Course from LCE School of Art and Design in Singapore.

  Christephanie Chua-Sing completed her makeup studies at Cinema Makeup School in Hollywood and Professional Airbrush Course from LCE School of Art and Design in Singapore.  She has also completed dual bachelor's degrees in Accountancy and Computer Management. The third person in the team was Mic Alava, a student of both Jeave and Christephanie. The designers and the HYD team were given tips by these professionals on skin care and on the right make up to use appropriate to their styles.

  The photographer of the shoot was fashion photographer Christine Day Lorico. She is known for fabulous photos that tell you various stories. She has done work for newspapers and magazines in the metro.

  The photos from the shoot give you an idea of what to expect from each designer. Expect light and “flowy” designs from Jackie Abueg, a glam rock collection from Marc Blanco, a colorful and feminine collection from Bailey Dava, hip and funky designs from Klart Lim and a comfortable yet opulent collection from Renan Pacson.

      After a successful photo shoot, the Hot Young Designers Fashion Face Off 2011 Designer Contestants started producing their first collection. The first of the three collections will be launched this October 1, 2011 at a specially designed eCommerce site for this online competition (HotYoungDesigners.com).

  Co-presenter for the Fashion Face Off 2011 is Yabang Pinoy and Juice.ph. Major Sponsors are Giordano, HD Make Up Studio and Academy, Le Bistro Vert, Ever Bilena, Suesh, Lory’s Hair Cream, Baubles, Bangles and Beads, Sheryl Vicente, Strip, Browhaus, Sari-Sari Sounds, DragonPay and Xend. Minor Sponsors are Evita Peroni and Glagla.

  For more updates on the Fashion Face Off 2011 and the designer contestants, please visit HotYoungDesigners.tumblr.com/ or http://hotyoungdesigners.multiply.com/. You can also follow our facebook page and twitter account. For sponsorship inquiries, please contact [email protected].

Renan Pacson, one of the designer contestants of Hot Young Designers Fashion Face Off 2011, tells us about his design collection.

Klart Lim, one of the designer contestants of Hot Young Designers Fashion Face Off 2011, tells us about her design collection.

Bailey Dava, one of the designer contestants of Hot Young Designers Fashion Face Off 2011, tells us about her design collection.

Marc Blanco, one of the designer contestants of Hot Young Designers Fashion Face Off 2011, tells us about his design collection.

Jackie Abueg, one of the designer contestants of Hot Young Designers Fashion Face Off 2011, tells us about her design collection.

Hot Young Designers Announces the Finalists for the Fashion Face Off 2011

The Hot Young Designers Marketing Company (HYD) is local partnership started by Ginger Arboleda and Sharon Teng. Their main advocacy is to discover new, young and talented Filipino designers yearly, equip them with the necessary business skills, and present them with an opportunity to start their own collections. This opportunity is a challenge called Fashion Face Off.

HYD’s Fashion Face Off 2011 is a nine month long competition, where five selected designers with diverse fashion backgrounds and various styles will be given a budget to create ready-to-wear pieces. At the end of nine months, the designer with the most earnings wins the competition. “We see that individuals now search for their own styles that represent who they are as a person, and we wanted the market to have a choice on what clothes to purchase by giving them various styles and designer creations in just one online eCommerce site. We are all looking forward to the creations of the chosen designers,” said Ginger Arboleda, the General Manager of Hot Young Designers Marketing Company.

All aspiring designers had to undergo a screening interview, where they had to show their past works and had to come up with RTW designs that would impress the panel of judges. The screening was done at Le Bistro Vert, one of the Major Sponsors of HYD’s Fashion Face Off 2011. The designer contestants who made the cut were:

Jackie Abueg – Jackie is a graduate from De La Salle College of Saint Benilde and took designer fashion workshops at the Asian Institute of Fashion, under the guidance of Lulu Tan-Gan. She also worked as an intern for Patrice Ramos-Diaz. She believes a woman can bring out her beauty through simplicity. For every design that she makes, she keeps in mind the principle of timelessness while maintaining traditional aesthetics.  Jackie believes that comfort plays a huge role in tropical living. Through the ingenious use of prints, she creates pieces that reflect her personality.  Jackie also believes in breaking the barriers of daywear and evening wear. Fashion is more than just what to wear and when. It embodies culture, character, and commitment. It is a tool for expression, and an outlet of creativity. Without fashion, our world would be very dull, cultures would be less unique, and people would have less room for self-expression.

  Marc Blanco – Marc took up fashion courses at the Fashion Institute of the Philippines. His personal style is a style that is free from the constraints of pre-conceived notions and formats. It signifies freedom --- freedom that is popular among innovators and trendsetters. It will be enjoyed by everyone who loves irreverence in fashion that resonates across a multi-generational and dual-gender audience whose individuality and inner confidence shines on the outside. His style is sexy, smart and dynamic. Marc is a charismatic person, with an inner confidence and a lovely attitude. Marc’s pieces represent contemporary rock --- sensual, chic, and strong. It’s exudes a balance between masculinity and femininity.

  Bailey Dava – is an independent candidate. She has her own swimwear line called Baileylicious, which graced the pages of local magazines and online sites. She now wants to explore making ready-to-wear clothes. She believes that designer fashion should be available to everyone. She wants to create a collection that may be worn by any woman, may she be a housewife, college girl, young professional, a model or a socialite. She will be creating a line that is not only wearable on the runway or on print ads, but it should be something that can turn heads on the streets, as well. Her pieces will be available to various body types, from women who have boyish frames, pear-shaped bodies, or voluptuous figures. She believes that designer clothes should be accessible to women from every race, nationality or color.

  Klart Lim – Klart is an Atenean graduate who took fashion courses in The Fashion Institute of Design and Merchandising in San Francisco. She was also an intern at Anna Sui in the US. Although, she just launched her KMBRLY brand a few weeks ago, she joined HYD Fashion Face Off to gain more knowledge and to get to create more styles and designs. For her style, she likes to give her collections a fun and sophisticated vibe.  Her pieces are colorful, fun, balanced, and comfortable. Klart would want to design for those women with the goal of empowering them and enhancing their natural beauty, by creating pieces that make them feel confident, happy and secure. She believes that choosing the right fabrics and finding the right colors will help create ideal attire. A balance between weight and texture is essential in making things work. Above all, Klart believes that highlighting individuality is important. Clothes should be able to reflect a person's individuality.

  Renan Pacson – Renan’s personal style is recognized by fluidity and a natural movement. He merges comfort with versatility. When asked about his fashion philosophy, Renan drives inspiration from Mother Nature. His mission is to dress people in such a way that they fit harmoniously with nature. Renan mentions that his philosophy is not just a poetic line. It enhances a deeper belief in creativity, imagination and art, which is a gift and hence, needs to be utilized. His design influences are expressed in the complex mixture of arts, mathematics and geometry that form the anatomical construction of his clothes. Variations are endless and therefore, he aims to explore this art of defining and tailoring, continuously searching for those rare combinations that really work. He believes that everyone is entitled to some form of luxury, but luxury for him does not mean spending huge amounts of money for an item. Renan defines luxury as something sensual, and this can come from wearing a perfect-fitting cotton t-shirt to a figure-flattering denim jeans. For him, luxury is that fleeting feeling that gives you extreme comfort and confidence and it gives you empowerment and inner glow. He wants luxury to be accessible to everyone.

The fashion collections of these designer contestants will be available for purchase on the 1st of October at the HYD Online Shop (hotyoungdesigners.com). Co-presenter for the Fashion Face Off 2011 is Yabang Pinoy. Major Sponsors are Giordano, Ever Bilena, Le Bistro Vert, HD Make Up Studio and Academy, Suesh, DragonPay and Xend. Minor Sponsors are Evita Peroni and Glagla.

  For more updates on the Fashion Face Off 2011 and the designer contestants, please visit http://hotyoungdesigners.tumblr.com/ or http://hotyoungdesigners.multiply.com/. You can also follow our facebook page and twitter account. For sponsorship inquiries, please contact [email protected].

The results are out! Hot Young Designers congratulates the following designers for making the cut. 

Watch out for their creations in upcoming weeks!